Zenith 2018 RTD Coffee Innovation Report Web Sample

Zenith Insight report

January 2018

2018 RTD coffee innovation A review of recent trends and new product development in the global RTD coffee market

Copyright All copyright in this document is reserved.

Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith Global Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information.

Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, with out the prior written consent of Zenith Global Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith Global Ltd from any liability related to the report distribution. Such readers however will not be considered “users� of this report.

Š Zenith Global Ltd 2018

contents section

page

1. introduction and scope

4

2. category overview

7

3. brand profiles

23

3.1 brand profiles: Asia Pacific

24

3.2 brand profiles: North America

39

3.3 brand profiles: Europe

83

3.4 brand profiles: Africa & Middle East

103

3.5 brand profiles: Latin America

108

Š Zenith Global Ltd 2018

1. introduction and scope

© Zenith Global Ltd 2018

1. introduction and scope ready-to-drink coffee innovation overview

scope

The aim of this report is to assess developments in the ready-todrink (RTD) coffee sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development.

Global and regional level coverage of the RTD coffee market, including the current and future outlook of the market including market size and growth, as well as key trends, developments and themes driving new product launches. regions covered in this report: • • • • •

© Zenith Global Ltd 201 2018

Asia Pacific North America Europe Latin America Africa & Middle East

1. introduction and scope ready-to-drink coffee innovation

definition: ready-to-drink coffee For the purpose of this report, Zenith has limited its research scope using the following definition: •

Any coffee-based or coffee-flavoured beverage in a ready to drink format.

coverage Innovation and new product development shaping the global market for ready-to-drink coffee from 2014 through to January 2018 inclusive.

Š Zenith Global Ltd 2018

2. category overview

© Zenith Global Ltd 2018

2. category overview global ready-to-drink coffee market •

Commentary

Global sales of RTD coffee, 2017

20% 20%

20%

20%

20%

Asia Pacific N America Europe Africa & M East Latin America

© Zenith Global Ltd 2018

2. category overview trends in global ready-to-drink coffee innovation •

Commentary

Š Zenith Global Ltd 2018

2. category overview Asia Pacific market overview •

Commentary

Š Zenith Global Ltd 2018

2. category overview Asia Pacific trends in innovation •

Commentary

Š Zenith Global Ltd 2018

2. category overview challenges and barriers challenges and barriers

Š Zenith Global Ltd 2018

2. category overview challenges and barriers insights and opportunities

Š Zenith Global Ltd 2018

3. brand profiles

Š Zenith Global Ltd 2018

3.1 brand profiles Asia Pacific

Š Zenith Global Ltd 2018

3.1 brand profiles - Asia Pacific cold brew; new launch

Georgia (ジョージア) Cold Brew The Coca-Cola Company, Japan

www.georgia.jp

Product information: Originally launched in 1975 in Tokyo, Japan’s leading RTD coffee brand, Georgia, reportedly sells around twice as much as carbonated soft drink brand Coca-Cola in the country.

Constantly innovating to stay ahead of the curve, the company released Georgia Cold Brew Coffee in two variants, Black and Caffe Latte, in 2016. This ‘craft roasted and cold brewed’ beverage is sold in 265ml bottles and claims to have drawn inspiration from the cold brew coffee trend in the US. The Black variant is zero-calories, and the Caffe Latte variant delivers 27 calories per 100ml, thanks to the inclusion of domestic milk. The complete Georgia range includes a wide choice of coffee flavours and variants including Emerald Mountain Blend, European and The Premium, sold a variety of pack sizes, from both short and tall PET bottles to aluminium bottles and cans, and most are sold predominantly from vending machines.

Launch date: May 2016 Variants: Black; Caffe Latte Ingredients: Milk, coffee, sugar, fragrance, casein, emulsifier, silicone (Caffe Latte variant) Pack size & type: Aluminium bottles: 265ml Price: JPY 167 for 265ml bottle

© Zenith Global Ltd 2018

3.2 brand profiles North America

Š Zenith Global Ltd 2018

3.2 brand profiles - North America cold brew; new variants

Starbucks Cold Brew Coffee Starbucks Coffee Co., USA

www.starbucks.com

Product information: Starbucks launched its Cold Brew RTD coffee range in 2016, jumping on board the cold brew bandwagon many years after smaller companies have been developing and building the category. Starbucks’ version was previously only available in coffeehouses, but its bottled ready-to-drink brew is shelf-stable, 15 calories per serving and widely available through retail outlets, capitalising on the company’s vast distribution network through the North American Coffee Partnership, a joint venture between Starbucks and PepsiCo, endeavouring to gain loyal consumers where some of its niche rivals struggle to penetrate. In 2018, a further two variants - Sweetened Black, and Vanilla & Fig - are set for release, joining the existing Unsweetened Black and Coca & Honey with Cream, variants.

Launch date: February 2018 (new variants); July 2016 (original launch) Variants: Unsweetened Black; Cocoa & Honey with Cream; Sweetened Black; Vanilla & Fig Ingredients: Unsweetened Black: Cold brewed Starbucks coffee; water Channels: Initial rollout at select company-owned cafes nationwide and select grocery stores regionally in Western Washington, Western Oregon and Denver; available nationwide from 2017 Pack size & type: Glass bottle: 11 fl oz Price: US$2.98 for 11 fl oz bottle

© Zenith Global Ltd 2018

3.3 brand profiles Europe

Š Zenith Global Ltd 2018

3.4 brand profiles Africa & Middle East

© Zenith Global Ltd 2018

3.5 brand profiles Latin America

Š Zenith Global Ltd 2018

contact us We hope you have found this report insightful. Please help us improve our reports further by providing your feedback here To subscribe to FREE daily industry news from Zenith, please click here For further information regarding this report, or for a tailor made study specific to your requirements please contact us at:

Zenith Global Ltd, UK Tel: +44 (0)1225 327900 insight@zenithglobal.com www.zenithglobal.com

Š Zenith Global Ltd 2018

Accurate, up to date global food and drinks market research and forecasting to support market strategy. Expert analysis of industry, competitors, consumers, trends, forecasts and latest product innovations. Off the shelf reports, bespoke reports, online databases.

Advice on overall strategy, business planning, entering new markets, finding contract manufacturers and distributors and having your product listed with retailers. Also, transaction services including sale mandates, target searches, valuation and due diligence.

Turnkey design and build of production facilities, site searches, manufacturing efficiency improvements, cost reduction, quality and food safety. Expertise in finding a water source, assessing water quality and volume, drilling and testing boreholes, obtaining a licence and reducing water use. Beverage formulation design and development, ingredient innovation, packaging design and advice on labels.

Global and regional industry conferences, providing detailed market insights and exclusive networking opportunities with key executives from the global food and drink sectors. Daily, weekly, bespoke news services to stay abreast of fast moving changes.

Š Zenith Global Ltd 2018