Beverage-Digest Fact Book 23rd Edition

TABLE OF CONTENTS

Table of Contents Name

Page #

Introduction

8

Liquid Refreshment Beverages

11

Consumption and Demographics

23

Carbonated Soft Drinks

26

Non-Carbonated Beverages

40

Bottled Water

43

Appendices

47

Š Beverage Digest 2018

FACT BOOK, 23rd Edition

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TABLE OF CONTENTS

Table of Contents – Charts and Graphs Name

Page #

Chart 1: Refreshment Beverages 2017

11

Chart 2: LRB Categories All-Channel Volume 2000-2017

11

Table 1: LRB Categories Volume (million 192-oz cases) and CAGRs 2002-2017

12

Table 2: Corporate Volume Performance by Category 2017

13

Table 3: Top-10 Refreshment Beverage Companies 2017

13

Chart 3: CSD Compared to Water/Non-Carb Per Caps

14

Chart 4: Coke, PepsiCo, and DPS LRB Category Shares

15

Table 4: Retail Price Per Case 2017: Selected Categories

16

Table 5: Liquid Refreshment Beverage Megabrands 2017

17-19

Table 6: C-Store LRB Category Share 2017

20

Table 7: Global Beverage Industry 2017 Volumes

21

Chart 5: Share of Throat

23

Table 9: Calories and Beverages 2002-2017

24

© Beverage Digest 2018

FACT BOOK, 23rd Edition

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TABLE OF CONTENTS

Table of Contents – Charts and Graphs (cont’d)

Name

Page #

Table 10: The U.S. Carbonated Soft Drink Industry 2000-2017

26

Table 11: All-Channel Corporate CSD Shares 2017

27

Table 12: All-Channel Top-10 CSD Brands 2017

28

Table 13: All-Channel Top-11-20 CSD Brands 2017

29

Table 14: 2017 CSD Channels

30

Chart 6: CSD Fountain Share 1989-2017

31

Chart 6a: CSD Flavor Share 1987-2017

32

Table 15: Energy Drink Brand Performance 2017

33

Chart 7: Diet Share of CSDs 1998-2017

34

Table 16: CSD Take-Home Market Shares Full-Year 2017

35

Table 17: National Fountain Accounts

36

Chart 8: CSD Price Per Case 1988-2017

37

© Beverage Digest 2018

FACT BOOK, 23rd Edition

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TABLE OF CONTENTS

Table of Contents – Charts and Graphs (cont’d) Name

Page #

Chart 9: 8-oz Per Capita CSD Consumption 2017 in World’s Top-10 Population Countries

38

Chart 10: Non-Carbs Category Share 2017

40

Chart 11: Non-Carb Categories All-Channel Volume 2005-2017 Table 20: Top-10 Non-Carb Companies 2017

40 41

Chart 12: Bottled Water Volume 2002-2017

43

Table 21: Top-10 Plain Bottled Water Brands by Volume 2017

44

Table 22: Top-10 Flavored Bottled Water Brands by Volume 2017

45

© Beverage Digest 2018

FACT BOOK, 23rd Edition

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TABLE OF CONTENTS

Table of Contents – Appendices Name Appendix A: All-Channel Soft Drink Data

47-63

Appendix B: All-Channel Soft Drink Flavor Segments

64-81

Appendix F: All-Channel Non-Carb Beverages Data

82-95

Appendix G: All-Channel Bottled Water

96-99

© Beverage Digest 2018

FACT BOOK, 23rd Edition

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INTRODUCTION LIQUID REFRESHMENT BEVERAGES CONSUMPTION AND DEMOGRAPHICS CARBONATED SOFT DRINKS NON-CARBONATED BEVERAGES BOTTLED WATER APPENDICES

INTRODUCTION

Fact Book, Twenty-Third Edition  This briefing is a compendium of non-alcoholic beverage facts and statistics, culled from a number of sources and the pages of Beverage Digest. The Fact Book provides a broad and in-depth assortment of data about the carbonated soft drink, non-carbonated beverage and bottled water markets in 2017, with brand-by-brand historical data dating as far back as 1985.  The briefing is divided into five sections: overall liquid refreshment beverages (LRB); beverage consumption; carbonated soft drinks (CSD); non-carbonated beverages (non-carbs); and bottled water.  Beverage Digest’s CSD data includes soda and energy drinks, while non-carbs are a grouping of readyto-drink tea, juice/juice drinks, sports drinks, ready-to-drink coffee and dairy-based drinks. Juice/juice drinks data is for shelf-stable products and does not include chilled versions. For the first time, brand shares of ready-to-drink coffee-based drinks are outlined in a separate appendix in this report. Beverage Digest also segments the bottled water category into plain and flavored bottled water.

Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Beverage Digest and Zenith International cannot be held responsible for omissions or errors.

Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

 For the U.S. industry, 2017 was a year of moderated growth, with liquid refreshment beverage volume up +1.4% following growth of +2.7% in 2016.  The carbonated soft drink category lost volume for the thirteenth consecutive year, with a decline of -1.3% in 2017. This is up from -0.8% in 2016.  The non-carbonated beverage business fell slightly, by -0.6%, while bottled water grew by +6.2%.  All of this makes for a dynamic beverage business environment, for which factual information and data are more useful than ever.

© Beverage Digest

FACT BOOK 2018

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INTRODUCTION

Definitions  All-channel carbonated soft drinks (CSDs) – Encompasses all packages and formats moving through all channels including fountain and vending. Our definition of CSDs also includes energy drinks, since they are carbonated, and many are manufactured and packaged similarly to traditional CSD brands.  Single-serve bottled water (Bottled Water or Water) – Sometimes called "PET" water, this category now includes still, sparkling, flavored, unflavored, sweetened and unsweetened bottled water products sold in packages of 1.5 liters or less. Beverage Digest does not include larger "bulk" water packages sold at retail or via home and office delivery in its all-channel data.  Non-carbonated (Non-Carbs) beverages – Includes: shelf-stable juice drinks (not including multi-serve "juice aisle" products or refrigerated products like Tropicana or Simply); sports drinks; ready-to-drink teas; shelf-stable/single-serve dairy drinks; and "all other" which includes such things as non-soda foodservice ingredients and "gourmet sodas.“  Cases – Unless otherwise noted, volume in this report is represented as 192-oz cases. This derives from the historic use of wooden cases packed with 24 8-oz glass bottles and is an industry standard equivalized measurement.  Compounded Annual Growth Rate (CAGR) – Growth in this report is sometimes represented as a compounded annual growth rate or CAGR. Unlike an average annual growth rate, CAGR values offer a better example of historic growth periods because it dampens the effect of volatility of periodic returns.

© Beverage Digest

FACT BOOK 2018

Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Beverage Digest and Zenith International cannot be held responsible for omissions or errors.

Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.

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