Global Bottled Water Congress 2017

Flowing with

purpose

14th Global Bottled

Water Congress 23-25 October 2017 Gold sponsors

Barcelona Silver sponsors

Conference: Flowing with purpose Growth opportunities Product and packaging Industry initiatives Global Bottled Water Awards

Market trends, new ideas, networking Sponsored by

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3rd Global Bottled Water Awards

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2017

Following last year’s success, this year, we are holding our 3rd Global Bottled Water Awards. Winners will be announced at a gala dinner during the Global Bottled Water Congress in Barcelona on 24th October 2017.

Entering the awards will cost €195.00 + VAT per category and every 4th category entry is free.

Finalists and winners will be selected by an independent judging panel.

Categories The categories for this years Global Bottled Water Awards are: • Best Natural Still Water sponsored by GO2LIFE Technology • Best Natural Sparkling Water • Best Flavoured Water • Best Functional Water • Best New Water Concept • Best Brand/Brand Extension

• Best Packaging Design • Best Packaging Solution • Best Cap or Closure • Best Label • Best Marketing or Social Media Campaign • Best CSR Initiative

Judges

Michael Cervin

Andrew Eyles

Tom Pullen

Senior Editor

Chairman & CEO

CEO

BottledWaterWeb.com

Bluemarlin

Innovinco

Dr. Peter Schropp

Lisa Stubbe

Karen Wells

Managing Director

Senior Comms Manager

Managing Consultant

Water Sommelier Union

European Federation of Bottled Water

Zenith Global Ltd

For more information on what the judges are looking for and details of category criteria, visit www.zenithglobal.com/events

How to enter To enter this year’s awards, visit our website. Follow instructions under Global Bottled Water Awards 2017 and you will be able to download full guidelines.

For more information, please contact Alice Schofield on aschofield@zenithglobal.com Interested in sponsoring a category and attending the Global Bottled Water Congress?

Please contact Maxine Harle on mharle@zenithglobal.com

14th global bottled water congress About the event In its 14th year, Zenith’s Global Bottled Water Congress is designed for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest market trends, innovations and issues alongside excellent networking.

With bottled water growth now outpacing other beverages, an exciting range of emerging categories are actively promoting water attributes.

But there are multiple risks if innovation is not transparent about naturalness, sweetness, functionality, sustainability and social responsibility.

Consumers really want water to be “Flowing with purpose” – this year’s theme.

The event will include three days of conference sessions, a gala awards dinner and debate about potential industry-wide initiatives. Delegates will hear from leading international and regional manufacturers on market and strategic developments, as well as from innovators and entrepreneurs creating new concepts and products to shape future market growth.

Highlights include: • Conference presentations by leading producers and innovators • Extensive networking time with key industry figures • Market updates and insights • Gala industry dinner featuring 2017 Global Bottled Water Awards.

Confirmed speakers

About the LOCATION Barcelona is the capital of Catalonia and Spain’s second largest city. Of Roman origin, many of its landmarks are designated World Heritage Sites, including Gaudi’s famous and still unfinished Sagrada Familia cathedral. One of the world’s top tourist destinations, the city also has a long sporting tradition and hosted the 1992 Olympics.

The Congress will be held at the Crowne Plaza Barcelona – Fira Center. Centrally located, it has a choice of restaurants, a new club lounge, wellness centre and gym, and extensive meeting facilities.

Barcelona International Airport is approximately 12 kilometres away.

An allocation of hotel rooms is available at negotiated rates for delegates attending the Congress. For more information, please visit www.zenithglobal.com/events Crowne Plaza Barcelona - Fira Center, Avenida Rius I Taulet 1-3, Barcelona 08004, Spain t +34 934 262 223 f +34 934 248 679 e reception@fira-palace.com

FLOWING WITH PURPOSE MONDAY 23 OCTOBER 15.00 Registration open

Hotel foyer

POTENTIAL INDUSTRY-WIDE INITIATIVES Verdi 15.30 Putting health and sustainability on the industry agenda

The importance of collective industry action to preserve the industry’s social accreditation and ensure recognition of its commitment to society’s wellbeing. Corporate social responsiblity remains at the top of brand company agendas. Nestlé waters provides its perspectives and an overview of its commitments.

Hubert Genieys, Senior Vice President of Nestlé Waters 16.00 Water stewardship, the importance of collective action and inclusivity

Proposed initiative to develop an industry wide standard to ensure water quality standards are met and necessary measures are in place to protect the sustainability of water sources.

Speaker to be confirmed from Nestlé Waters, France 16.20 Ensuring an industry standard for water certification

Promoting the responsible use of freshwater to ensure industry practice is socially, economically and environmentally sustainable. Establishing a globally applicable framework to understand water use as well as its environmental and social impact.

Speaker to be confirmed from Alliance for Water Stewardship, United Kingdom 16.40 Reaching the goal of eco-sustainability

Company case study about investing in solar panels and recycling to increase production efficiency and reduce environmental impact.

Alessandro Frondella, Production Director at Ferrarelle, Italy 17.00 Panel discussion on collective industry action priorities 17.30 Close 18.00

Welcome reception and sponsor showcasing Vivaldi

19.00 Close

TUESDAY 24 OCTOBER 08.30

Registration and coffee

Vivaldi

GLOBAL MARKET OVERVIEW Verdi 09.00 Latest global bottled water market trends and development

Overall beverage consumption, soft drinks growth, bottled water dynamics; key segments, regions, countries, challenges, opportunities; future outlook.

Richard Hall, Chairman of Zenith Global Ltd 09.20 Consumer priorities and retail disruption

Perspectives on the new retail landscape and changing consumer expectations. How to engage with and influence different generations of consumers through new marketing and sales techniques.

Anish Mashru, Consumer Insight Director at Kantar Worldpanel 09.40 Creating natural consumer appeal through insightful innovation

Leading the creation, development and amplification of ideas that deliver volume and value across business and society in response to meaningful insights across Europe, Middle East and Africa.

Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA 10.00

Questions and discussion

10.30

Hydration break and networking

INVESTING IN GROWTH AND ADDED VALUE 11.15 Investor perspectives on opportunity and risk

A look at key growth markets and emerging investment opportunities in global markets. Where water sits in the wider beverage category. Consequences for consolidation and diversification of portfolios.

Ross Colbert, Global Sector Head - Beverages for Rabobank International 11.35 Purpose as the cornerstone of future marketing

Brand company perspective on use of purpose driven marketing to promote hydration and build a brand portfolio.

Olga Osminkina-Jones, Vice President - Global Marketing, Hydration Portfolio at PepsiCo Global Beverage Group, United States

14th global bottled water congress TUESDAY 24 OCTOBER 11.55 Achieving growth in the Middle East

Case study of geographic expansion from UAE to Turkey and beyond, as well as from plain water to flavours, enhancement and other beverages.

Fasahat Beg, Executive Vice President - Consumer Business for Agthia Group, United Arab Emirates 12.15

Questions and discussion

12.40 Bericap sponsor presentation 12.50 Sidel sponsor presentation 13.00

Lunch

PACKAGING INNOVATION 14.00 New alliance for new materials Combining industry expertise, resources and financial support to develop new sustainability initiatives for the wider food and beverage sectors.

Speaker invited from Danone 14.20 Edible packaging: from concept to market

Pioneering the use of natural materials to create packaging with a low environmental impact and revolutionise the market for water on-the-go.

Rodrigo Garcia Gonzalez, Creator of Ooho, Spain 14.40 “Future ready� packaging - delivering a healthier future for consumers and the water sector

How innovation in packaging can help meet evolving consumer needs and unlock business growth opportunities.

Jose Luis Ruiz Tagle, Business Development Director Europe & Central Asia at Tetra Pak & Joe Harper, Co-founder of Just Bee Drinks, United Kingdom 15.00

Questions & discussion

15.30

Rehydration break and networking

EXTRA MARKET DIMENSIONS 16.00 Aquabotanicals - premium water from a sustainable source

Tapping into an un-utilised source of water to create a premium product.

Dr Bruce Kambouris, Founding Director of AquaBotanical Beverages (Australia) Pty Ltd, Australia 16.15 Maintaining and developing premium international growth

Keeping an established brand icon fresh, extending the product range, attracting new consumers and selecting new international opportunities.

Siri Titlestad, President of Voss International, Norway 16.30 Success and failure in marketing functionality

The challenges and opportunites in establishing authentic brand credentials for consumers seeking healthy beverage alternatives.

James S Tonkin, Founder and President of Healthy Brand Builders, United States 16.45

Speaker to be confirmed from PolyOne ColorMatrix

17.05

Questions and discussion

17.30 Close

GLOBAL BOTTLED WATER AWARDS DINNER 19.30 Drinks Reception Vivaldi 20.00 Gala Industry Dinner Verdi 21.30 Global Bottled Water Awards 22.30 Close

FLOWING WITH PURPOSE WEDNESDAY 25 OCTOBER 08.30

Registration and coffee

Vivaldi

BRANDING THAT CONNECTS Verdi 09.00 Swimming against the current: from mainstream to premium

Establishing premium brand positioning through building awareness, innovation in packaging and maximising distribution.

Alvaro Garcia de Quevedo Ruiz, Global Water Director of Hijos de Rivera, Spain 09.20 Smart thinking about water Turning a traditional product into a lifestyle choice through brand values, positioning and a clear connection to the consumer. The story of Smartwater.

Ulises Ramirez, Global Water Director at The Coca-Cola Company 09.40 Maximising distribution opportunities Purity, design, fashion, carbon neutrality and a partnership with leading global brewer Anheuser-Busch InBev. Jon Olafsson, Chairman of Icelandic Glacial Holdings, Iceland 10.00

Questions and discussion

10.30

Hydration break and networking

BREAKTHROUGH NEW BUSINESS 11.15 World tour of latest in water innovation Natural, flavoured, enhanced, premium, children’s, packaging, sustainability – a themed summary.

Matt Wilton, Commercial Director of Zenith Global Ltd

Entrepreneur shoot out

Speakers will make a 10 minute presentation followed by 10 minutes of feedback from the panel 11.30 ax-water: refresh, revive, recover Taking flavour and functionality to a new level with the aronia berry. It’s a superfruit new to the beverage industry and has the potential to change the functional health and wellness category.

Blake Johnson, Co-founder and Chief Executive Officer of ax-water, United States 11.50 Waterdrop: healthier hydration Innovative and sustainable delivery of sugar free, healthy refreshment using natural ingredients in a recyclable cube.

Christoph Hermann, Founder of Kvell, Austria 12.10 Italian goodness: all natural, low calorie Packing the power of the Mediterranean into a bottle to deliver vital nutrients in a low calorie format.

Royce Pinkwater, Founder of Bonta Hydration & Bill Sipper, Managing Director of Cascadia Consulting LLC 12.30 Fine Nordic: more than water Presenting the thinking behind a unique range of premium waters from localised springs of the north, each with individual structure, benefits and applications.

Kim Lauridsen, Founder and Chief Executive Officer of Fine Nordic ApS 12.50 Review panel Panel will comment on innovator presentations, brand building, financing future expansion and gaining distribution.

Ross Colbert, Global Sector Head – Beverages for Rabobank International Sanjay Patel, Global Innovator Ignitor at Coca-Cola Services EMEA

James S Tonkin, Founder and President of Healthy Brand Builders, United States 13.00

Lunch

14.00 Close

14th global bottled water congress

ABOUT BOOKING To book your place, please go to www.zenithglobal.com/events. Prices below are per delegate.

Full congress includes conference sessions and documentations, reception and awards dinner. Price excludes accommodation.

Full Congress

To 8 September Super saver (limited availability)

Inc VAT

From 9 September Standard

Inc VAT

€1,495.00

€1,808.95

€1,645.00

€1,990.45

Separate elements 23 Oct Conference

€350.00

€423.50

€400.00

€484.00

24 Oct Conference

€900.00

€1,089.00

€1,000.00

€1,210.00

24 Oct Awards dinner

€150.00

€181.50

€200.00

€242.00

25 Oct Conference

€600.00

€726.00

€700.00

€847.00

Substitutions will be accepted at any time. Cancellations will be subject to a €150 plus VAT administration charge and cannot be made after 8 September. Bookings are subject to Zenith Events terms and conditions, see our website. All delegates must pay Spanish VAT at prevailing rate, currently 21%. Rate may be subject to change. VAT reclaim information is available on request. Visas may be required from some countries. Zenith will be happy to help with visa support documentation where possible.

Sponsorship: if you would like further information on the range of table top display and other sponsorship opportunities available for the Congress, please contact Maxine Harle: e mharle@zenithglobal.com t +44 (0) 1225 327942

About ZENITH Recognised since the 1990s as Europe’s leading drinks consultancy, Zenith has over 1,000 clients across more than 50 countries. The company’s main activities involve comprehensive market analysis, strategic and commercial advice, financial and technical consulting projects, information services, trade journals and event organisation. With over 40 staff based in the World Heritage City of Bath, Zenith also has regional representation in numerous other countries, including offices in New York.

Media partners

In association with

Zenith Global Ltd, 7 Kingsmead Square, Bath BA1 2AB, United Kingdom t +44 (0)1225 327900 f +44 (0)1225 327901 e info@zenithglobal.com w zenithglobal.com