Zenith Global Alkaline Water Report 2018

Zenith Global Insight report

global alkaline water report 2018 A comprehensive analysis of the current trends and key themes driving growth in high-pH bottled water

2018

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contents section 1. methodology & definitions 2. introduction & executive summary 3. premium water global overview 4. alkaline water global overview 5. alkaline water regional focus 5.1 North America

5.2 West Europe 5.3 Asia Pacific 6. brand positioning 7. consumer profiles 8. emerging market opportunities 9. cultural & regulatory factors 10. brand profiles

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page

1. methodology & definitions

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1. methodology & definitions methodology Premium water and alkaline water Commentary

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1. methodology & definitions definitions Premium water Commentary

Premium Waters

Alkaline water Commentary

Alkaline Waters

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2. introduction & executive summary

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2. introduction & executive summary introduction to alkaline water - health claims and credentials Commentary

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2. introduction & executive summary executive summary Key findings Commentary

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3. premium water global overview

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3. premium water global overview what makes a water premium The perception of added value

Quality of water available in the market

•

•

Commentary

Commentary

Water provenance •

Commentary

Formats •

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Commentary

3. premium water global overview market volume 2013-2017 and forecast 2018-2022 Commentary

Global premium water volume (million litres) 2,000 1,800 1,600 1,400 1,200

1,000 800 600 400 200 2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

3. premium water global overview market value 2013-2017 and forecast 2018-2022 Commentary

Global premium water value (US$ million) 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400

200 2013 13

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

3. premium water global overview value per litre 2013-2017 Commentary

Global premium water value per litre (US$) 1.25 1.20 1.15 1.10 1.05 1.00 0.95 0.90 2013

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2015

2016

2017

3. premium water global overview trends and developments Commentary

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4. alkaline water global overview

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4. alkaline water global overview introduction Commentary

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4. alkaline water global overview market volume 2013-2017 and forecast 2018-2023 Commentary

Global alkaline water volume (million litres) 1,400 1,200

1,000 800 600 400 200 2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

4. alkaline water global overview market value 2013-2017 and forecast 2018-2023 Commentary

Global alkaline water value (US$ million) 1,400 1,200 1,000 800 600 400 200 2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

4. alkaline water global overview value per litre 2013-2017 Commentary

Global alkaline water value per litre (US$) 1.25 1.20 1.15 1.10 1.05 1.00 0.95 0.90 2013

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2015

2016

2017

5. alkaline water regional focus

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5.1 alkaline water regional focus: [REGION]

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5.1 alkaline water regional focus: [REGION] introduction Commentary

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5.1 alkaline water regional focus: [REGION] market volume 2013-2017 and forecast 2018-2023 Commentary

[REGION] alkaline water volume (million litres) 250

200

150

100

50

2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

5.1 alkaline water regional focus: [REGION] market value 2013-2017 and forecast 2018-2023 Commentary

2017 VPL US$X

[REGION] alkaline water value (US$ million) 250

200

150

100

50

2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

5.1 alkaline water regional focus: [REGION] per capita consumption 2013-2017 and forecast 2018-2023 Commentary

[REGION] alkaline water PCC (litres) 0.25

0.20

0.15

0.10

0.05

0.00 2013

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2015

2016

2017

2018f

2019f

2020f

2021f

2022f

2023f

5.1 alkaline water regional focus: [REGION] trends and developments Commentary

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6. brand positioning

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6. brand positioning artificially enhanced vs naturally high pH Commentary

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6. brand positioning alkaline water brand positioning artificially enhanced / ionised

pH 7.0

pH 10.0

naturally sourced alkaline

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7. consumer profiles

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7. consumer profiles consumption occasions and consumer segments Commentary

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8. emerging market opportunities

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8. emerging market opportunities emerging brands Commentary

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9. cultural & regulatory factors

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9. cultural & regulatory factors high growth markets Commentary

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10. brand profiles

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10. brand profiles: [REGION]

Brand name

Company name, Country website

Product information:

pH level: Natural or enhanced:

Launch date: Positioning & channels: Pack size & type: Price:

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Accurate, up to date global food and drinks market research and forecasting to support market strategy. Expert analysis of industry, competitors, consumers, trends, forecasts and latest product innovations. Off the shelf reports, bespoke reports, online databases.

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