UK Water Plus Drinks 2016 Report

zenithinternational zenithinternational

March 2016

UK Water Plus Drinks 2016 th

25 Annual Report

Zenith Report on UK Water Plus Drinks March 2016 25th Edition

Copyright All copyright in all Zenith reports is reserved. All text, tables, charts and other material contained within this report, which are the exclusive property of Zenith International Ltd, may not be copied, distributed, transferred or displayed without the express written consent of Zenith International Ltd. Liability Whilst every effort has been made to ensure that the information presented in this document is accurate and that the opinions expressed are sound, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on its contents.

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UK water plus drinks report

2016

Introduction This is the twenty-fifth Zenith Report on the UK Bottled Water Market. As the UK bottled water market continues to grow and evolve so does our report. This year, we have produced three reports on the sector in order to provide a complete review of this dynamic market.   

The UK Plain Bottled Water Market Report The UK Water Plus Market Report The UK Bottled Water Drinks Market Report

As always, our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest.

We are particularly grateful for the help we receive from the bottled water companies we profile. The 2016 Report contains up to date profiles of the industry’s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market. An historical perspective is provided in Appendix 6.

The report represents exceptional coverage of the UK bottled water drinks market and we hope that you find it useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.

Simon Johnson Managing Consultant Zenith International

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UK water plus drinks report

2016

Contents 1.

Brief Summary -------------------------------------------------------------------------------------------- 1

2.

Research Overview -------------------------------------------------------------------------------------- 1

2015 UK water plus market --------------------------------------------------------------------------------- 3 3.

Market overview ------------------------------------------------------------------------------------------ 3

3.1

Economy ---------------------------------------------------------------------------------------------------------------------------- 3

3.2

Weather ----------------------------------------------------------------------------------------------------------------------------- 3

3.3

Media -------------------------------------------------------------------------------------------------------------------------------- 4

4.

Sector performance -------------------------------------------------------------------------------------- 4 Table 1: UK water plus market, 2009-2015 --------------------------------------------------------------------------------------- 4 Table 2: Total UK water plus types, 2009-2015 ---------------------------------------------------------------------------------- 5

5.

UK water plus packaging ------------------------------------------------------------------------------- 7 Table 3: UK water plus packaging ---------------------------------------------------------------------------------------------------- 7

6.

UK water plus distribution ----------------------------------------------------------------------------- 7 Table 4: UK water plus distribution ------------------------------------------------------------------------------------------------- 7

7.

UK water plus companies ------------------------------------------------------------------------------ 7 Table 5: Top 15 companies in UK water plus market, 2014-2015 ----------------------------------------------------------- 8 Table 6: Top 20 brands in UK water plus market ------------------------------------------------------------------------------- 11 Table 7: Top 20 brands in UK water plus market ranking, 2015 ------------------------------------------------------------ 12

8.

UK water plus producers ----------------------------------------------------------------------------- 13 Table 8: Top 10 UK water plus producers, 2014-2015 ------------------------------------------------------------------------ 13

9.

Still water plus brands --------------------------------------------------------------------------------- 13 Table 9: UK top 5 still water plus brands, 2014-2015 ------------------------------------------------------------------------- 14

10.

Sparkling water plus brands ---------------------------------------------------------------------- 14

Table 10: UK top 5 sparkling water plus brands, 2014-2015 ---------------------------------------------------------------- 14

11.

Leading flavoured water brands ----------------------------------------------------------------- 14

Table 11: UK top 10 flavoured water brands, 2014-2015 -------------------------------------------------------------------- 15

12.

Leading functional water brands ---------------------------------------------------------------- 16

Table 12: UK top 5 functional water brands ------------------------------------------------------------------------------------- 16

13.

Leading juicy water brands ------------------------------------------------------------------------ 17

Table 13: UK top 3 juicy water brands, 2014-2015 ----------------------------------------------------------------------------- 17

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UK water plus drinks report 14.

2016

Water Plus retailer own label -------------------------------------------------------------------- 18

Table 14: UK own label flavoured water production, 2013-2015 ---------------------------------------------------------- 18 Table 15: UK top 5 own label flavoured water producers, 2014-2015---------------------------------------------------- 19

15.

Water plus consumer------------------------------------------------------------------------------- 20

Table 16: GB flavoured water, herbal and premium soft drinks consumer, 2013-2015 ----------------------------- 21 Table 17: Total UK water plus: per capita consumption, 2009-2015 ------------------------------------------------------ 22 Table 18: International flavoured water comparison, 2010-2020f -------------------------------------------------------- 23

16.

Water plus value ------------------------------------------------------------------------------------- 23

Table 19: UK flavoured water value, 2013-2015 -------------------------------------------------------------------------------- 24 Table 20: Branded vs private label retail value per litre, 2014-2015 ------------------------------------------------------ 25

17.

Water plus Ethical waters / ethical initiatives ----------------------------------------------- 25

18.

Ongoing challenges ---------------------------------------------------------------------------------- 26

18.1

Maintaining consumer interest --------------------------------------------------------------------------------------------- 26

18.2

Selling ‘hydration with flavour’ --------------------------------------------------------------------------------------------- 26

18.3

The sugar debate ---------------------------------------------------------------------------------------------------------------- 26

18.4

Retailer perception ------------------------------------------------------------------------------------------------------------- 26

18.5

Stock control & supply --------------------------------------------------------------------------------------------------------- 26

18.6

Price pressures ------------------------------------------------------------------------------------------------------------------- 26

19.

Water Stewardship ---------------------------------------------------------------------------------- 26

20.

Legislation ---------------------------------------------------------------------------------------------- 27

21.

Forecast to 2020-------------------------------------------------------------------------------------- 27

Table 21: UK water plus consumption by segment, 2015-2020f ----------------------------------------------------------- 28

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UK water plus drinks report

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APPENDICES ----------------------------------------------------------------------------------------------------Appendix 1 - Leading company profiles ------------------------------------------------------------- AP 1 AG Barr ----------------------------------------------------------------------------------------------------------------------- AP 2 Britvic Plc --------------------------------------------------------------------------------------------------------------------- AP 4 Coca-Cola Enterprises ----------------------------------------------------------------------------------------------------- AP 6 CBL Drinks Ltd -------------------------------------------------------------------------------------------------------------- AP 8 Cott Beverages ------------------------------------------------------------------------------------------------------------- AP 11 Danone Waters (UK & Ireland) ----------------------------------------------------------------------------------------- AP 13 Highland Spring Group ---------------------------------------------------------------------------------------------------- AP 17 Innocent Drinks Ltd ------------------------------------------------------------------------------------------------------- AP 21 Montgomery Spring Water Company ---------------------------------------------------------------------------------- AP 23 Nichols Plc ------------------------------------------------------------------------------------------------------------------ AP 26 One Water ------------------------------------------------------------------------------------------------------------------ AP 28 Princes Soft Drinks -------------------------------------------------------------------------------------------------------- AP 30 Radnor Hills Mineral Water Company --------------------------------------------------------------------------------- AP 32 Trederwen Springs -------------------------------------------------------------------------------------------------------- AP 34

Appendix 2 - UK bottled water market in perspective --------------------------------------- AP 36 Appendix 3 - Legislation ------------------------------------------------------------------------------- AP 47 Appendix 4 - Definitions and symbols ------------------------------------------------------------- AP 50 Appendix 5 - Target Group Index (TGI) --------------------------------------------------------- AP 54

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UK water plus drinks report

1.

Brief Summary

1.

Commentary

2.

Commentary

3.

Commentary

2.

2016

Research Overview

In compiling its research, Zenith International relies on the goodwill and co-operation of companies active in the marketplace. All information is cross-checked with other sources, such as trade associations and suppliers, to ensure as complete a picture as possible. Although we strive to provide data as accurate as possible, some figures presented are Zenith’s estimates.

Based on individual producer volumes for the year, market, sector and segment totals are calculated from the ‘bottom up’. At a sector and segment level, adjustments are then made for any double counting of contract and licensed bottling. Estimates for any unauthorised soft drink imports sold through the ‘grey market’ are also included. However, this is more pronounced in categories such as energy drinks rather than bottled water.

A complete picture of the UK bottled water drinks market is thus produced through Zenith’s extensive study of the largest importers and bottlers, alongside small to medium sized operators and own label specialists. The market figures presented therefore encompass all aspects of bottled water drinks including: take home, impulse and on-premise/foodservice; water cooler volumes for the office; and a small amount of home delivery water.

To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse the complexities of the UK bottled water drinks arena. We believe Zenith’s coverage of the total UK bottled water drinks market to be without equal and to have attained a consistently high level of accuracy. Zenith would like to express its sincere gratitude to the entire UK bottled water drinks industry for its continued help and assistance during the research process. Our gratitude also extends to UK industry associations for their support, including: BSDA (British Soft Drinks Association), BWCA (British Water Cooler Association), NHC (Natural Hydration Council) and BBWP (British Bottled Water Producers).

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1

UK water plus drinks report

2016

UK Water Plus Market

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UK water plus drinks report

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2015 UK water plus market 3.

Market overview

 Commentary.

3.1 Economy  Commentary

3.2 Weather  Commentary UK mean temperature, 2010-15 10.0

degrees centigrade

9.5

9.0

9.00

9.00

9.00

9.00

9.00

9.00

2010

2011

2012

2013

2014

2015

8.5 8.0 7.5 7.0

UK sunshine hours, 2013-15 250

sunshine hours

200 150 100 50 0 Jan

Feb Mar Apr May Jun Jul 2013 2014

Aug Sep Oct Nov Dec 2015

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UK rainfall 2013-2015 250

rainfall, mm

200 150 100 50 0 Jan

Feb Mar Apr May Jun 2013

Jul

2014

Aug Sep Oct Nov Dec 2015

3.3 Media  Commentary

4.

Sector performance

 Commentary Table 1: UK water plus market, 2009-2015 Million litres

2009

2010

2011

2012

2013

2014

2015

Production Imports Consumption

Production % change Imports as % consumption Consumption % change Per Capita Consumption Source: Zenith International

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Table 2: Total UK water plus types, 2009-2015 Million litres

2009

2010

2011

2012

2013

2014

2015

Total market Sparkling Still

Sparkling % share Still % share

Flavoured Functional Juicy

Flavoured % share Functional % share Juicy % share

Flavoured % change Functional % change Juicy % change

Total market % change Source: Zenith International

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UK water plus, 2010-15 160

million litres

140 120 100 80 60 40 20 0 2010

2011

2012 Flavoured

2013 Functional

2014

2015

Juicy

UK water plus consumption share, 2010-15

35

% share

30

25 20 15 10 5 0 2010

2011

2012 Flavoured

2013 Functional

2014

2015

Juicy

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UK water plus drinks report

5.

2016

UK water plus packaging

 Commentary Table 3: UK water plus packaging Million litres

2013

2014

2015

2013

2014

2015

NR PET Other Total market

% share NR PET Other Source: Zenith International

6.

UK water plus distribution

 Commentary Table 4: UK water plus distribution Million litres

2013 2013 2014 2014 2015 2015 volume % share volume % share volume % share

Modern retail (includes discounters) Convenience / Impulse Retail

Horeca; pubs, clubs Others Away from home

Total market Source: Zenith International

7.

UK water plus companies

 Commentary

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Table 5: Top 15 companies in UK water plus market, 2014-2015 Million litres

2014 2014 volume % share

2015 2015 2015 Rank volume % share

Company 1 Company 2 Company 3

Top 15 Others Total market Top 5 Top 10 Source: Zenith International

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Top 5 water plus companies, 2014 & 2015

Company 5

2014

Company 4

2015 Company 3

Company 2

Company 1 0

20

40

60

Top 5 UK water plus companies, 2015 Company 1, 10.0% Company 2, 10.0%

Others, 50.0%

Company 3, 10.0%

Company 4, 10.0% Company 5, 10.0% Total consumption: X million litres

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UK water plus industry consolidation, 2014-15 45.0

% share

40.0 35.0 30.0 25.0 20.0

15.0 10.0 5.0 0.0 2014

Top 5

Top 10

2015

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Table 6: Top 20 brands in UK water plus market Million litres

2014 2014 volume % share

2015 2015 2015 Rank volume % share

Brand 1 Brand 2 Brand 3

Top 20 Others (3) Total market Top 5 Top 10 Source: Zenith International

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Table 7: Top 20 brands in UK water plus market ranking, 2015 2015 ranking Million litres

Flavoured Functional

Juicy

Total

Brand 1

1

Brand 2

2

Brand 3

3 4 5

6 7 8 9 9

11 12 13 14 15

16 17 17 19 20 Source: Zenith International

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UK water plus drinks report 8.

2016

UK water plus producers

 Commentary

Table 8: Top 10 UK water plus producers, 2014-2015 Million litres

2014 volume

2014 2015 share volume

2015 share

Company 1 Company 2 Company 3

Top 10 Others Total UK production Source: Zenith International

9.

Still water plus brands

 Commentary

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Table 9: UK top 5 still water plus brands, 2014-2015 Million litres

2014 volume

2014 share

2015 volume

2015 share

Rank

2015 share

Rank

Top 20 Rank

Brand 1 Brand 2 Brand 3

Top 5 Others Total still water Source: Zenith International

10.

Sparkling water plus brands

 Commentary Table 10: UK top 5 sparkling water plus brands, 2014-2015 Million litres

2014 volume

2014 share

2015 volume

Top 20 Rank

Brand 1 Brand 2 Brand 3

Top 5 Others (1) Total sparkling water (1) Includes retailer own label volumes Source: Zenith International

11.

Leading flavoured water brands

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 Commentary Table 11: UK top 10 flavoured water brands, 2014-2015 2014 2014 2015 2015 % volume % share volume % share change

Million litres Brand 1 Brand 2 Brand 3

Top 10 Others (1) Total flavoured water (1) Includes retailer own labels Source: Zenith International

Leading UK flavoured water brands, 2015 Brand 1, 10.0%

Brand 2, 10.0%

Brand 3, 10.0%

Others, 50.0%

Brand 4, 10.0% Brand 5, 10.0% Total UK flavoured water: X million litres

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2016

Leading functional water brands

 Commentary Table 12: UK top 5 functional water brands 2014 2014 2015 2015 % volume % share volume % share change

Million litres Brand 1 Brand 2 Brand 3

Top 5 Others Total functional water Source: Zenith International

Leading UK functional water brands, 2015 Brand 1 10.0% Brand 2 10.0%

Brand 3 10.0%

Others 70.0%

Total UK functional water: X million litres

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13.

2016

Leading juicy water brands

 Commentary Table 13: UK top 3 juicy water brands, 2014-2015 2014 2014 2015 2015 % volume % share volume % share change

Million litres Brand 1 Brand 2 Brand 3 Top 3 Others Total juicy water Source: Zenith International

Leading UK juicy water brands, 2015 Brand 1 10.0% Brand 2 10.0%

Brand 3 10.00%

Others 70.0%

Total UK juicy water: X million litres

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2016

Water Plus retailer own label

 Commentary Table 14: UK own label flavoured water production, 2013-2015 Flavoured water (1)

2013

2014

2015

Total market Flavoured water (1) Sparkling flavoured water Still flavoured water

Flavoured water as a % of total market

Sparkling flavoured % share Still flavoured % share

Total own label Sparkling own label Still own label

Own label as a % of flavoured water Own label sparkling flavoured % share Own label still flavoured % share (1) Excludes functional and juicy waters Source: Zenith International

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UK own label flavoured water consumption share, 2013-15 60

% share of flavoured water

50

40 30 20 10 0 2013

2014

2015

Table 15: UK top 5 own label flavoured water producers, 2014-2015

Million litres

2014 2014 2015 2015 % volume % share volume % share change

Brand 1 Brand 2 Brand 3

Top 5 Others Total own label water Source: Zenith International

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UK own label flavoured water producers, 2015 Company 1, 10.00% Company 2, 10.00%

Others, 50.00%

Company 3, 10.00%

Company 4, 10.00% Company 5, 10.00%

Total UK own label production: X million litres

15. 

Water plus consumer

Commentary

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Table 16: GB flavoured water, herbal and premium soft drinks consumer, 2013-2015

% of GB population

2013

2014

2015 (1)

Consumers

Regular' consumers (consume more than once a week)

% of age group who 'ever drink' 15-24 25-34 35-44 45-54 55-64 65+

Index of consumers (100 = average) Male Female (1) For fieldwork period July 2014 - June 2015 Source: Target Group Index (TGI) - GB Adults aged 15 and above

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Table 17: Total UK water plus: per capita consumption, 2009-2015 Litres

2009

2010

2011

2012

2013

2014

2015

2009

2010

2011

2012

2013

2014

2015

Per capita consumption Sparkling Still

Per capita consumption Flavoured Functional Juicy

% change Per capita consumption Sparkling Still

Per capita consumption Flavoured Functional Juicy Source: Zenith International

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Table 18: International flavoured water comparison, 2010-2020f

16.

Water plus value

 Commentary

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Table 19: UK flavoured water value, 2013-2015

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Table 20: Branded vs private label retail value per litre, 2014-2015 2014

2015

% change

Branded

Private label

Retail average Includes only flavoured and flavoured functional waters Source: Zenith International

17.

Water plus Ethical waters / ethical initiatives

 Commentary

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UK water plus drinks report 18.

2016

Ongoing challenges

18.1 Maintaining consumer interest Key challenge Commentary

Future trends Commentary

18.2 Selling ‘hydration with flavour’ Key challenge Commentary

Future trends Commentary

18.3 The sugar debate Key challenge Commentary

Future trends Commentary

18.4 Retailer perception Key challenge Commentary

Future trends Commentary

18.5 Stock control & supply Key challenge Commentary

Future trends Commentary

18.6 Price pressures Key challenge Commentary

19.

Future trends Commentary

Water Stewardship

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UK water plus drinks report 

2016

Commentary

20.

Legislation



Commentary.

21.

Forecast to 2020

 Commentary 200

UK water plus market forecast, 2010-20f million litres

100

100

100

100

100

100

100

2010

2011

2012

2013

2014

2015

100

100

100

100

100

0 2016f 2017f 2018f 2019f 2020f

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Table 21: UK water plus consumption by segment, 2015-2020f Million litres

2015

2016f

2017f

2018f

2019f

2020f

Total market Sparkling Still

Sparkling % share Still % share

Flavoured Functional Juicy

Flavoured % share Functional % share Juicy % share

Flavoured % change Functional % change Juicy % change

Total market % change Source: Zenith International

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APPENDIX 1 – LEADING COMPANY PROFILES

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AP 1

March 2016

Zenith Report

COMPANY NAME Address: Tel: Website:

Fax: Email:

Company Structure Ownership: Senior management:

Employees: Subsidiaries:

Related activities: Non-related activities:

Company Finances £ Million, year to Jan

2009

2010

2011

2012

2013

2014

2015

Sales Profit before tax

Water Production Location:

Source: Lines:

Investment:

Product Range Brand Name

© Zenith International Ltd 2016

Description Still- Spring

Pack TypeSize (litres) NR PET 0.33 0.75

0.5 1.5

AP

March 2016

Zenith Report

Production & Sales volume plain still / sparkling water Million Litres 2009 2010 2011 Production Exports UK Sales - Sparkling - Still

2012

2013

2014

2015

Brand - Sparkling - Still

Marketing Analysis Packaging (2015) NR GLASS 0.33 0.75 1.0 NR PET 0.33 0.5 0.75 1.5 2.0 R Polycarb 18.9

Outlets (2015) Away from Home Retail

Advertising

Commentary

Š Zenith International Ltd 2016

AP

APPENDIX 2 - BOTTLED WATER IN PERSPECTIVE

1.

2016

UK Plain bottled water market 25 year review

1.1 Overall market performance Commentary UK plain bottled water market, 1990-2015

1200

1000

800

600

400

200

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2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

0

APPENDIX 2 - BOTTLED WATER IN PERSPECTIVE

2016

1.2 Small Pack vs. Coolers Commentary Small Pack vs. Cooler volume 1990 - 2015 1200

1000

800

600

400

200

Small pack

Water cooler

1.3 Small Pack Sparkling vs. Still Commentary Chart to illustrate

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2015

2014

2013

2012

2011

2010

2009

2008

2007

2006

2005

2004

2003

2002

2001

2000

1999

1998

1997

1996

1995

1994

1993

1992

1991

1990

0

APPENDIX 2 - BOTTLED WATER IN PERSPECTIVE

1.4 Own label water consumption Commentary

Chart to illustrate

2.

UK Plain bottled water market in perspective

FROM 1994 ZENITH GUIDE Commentary

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APPENDIX 3 - LEGISLATION

2016

APPENDIX 3 - LEGISLATION  Commentary

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APPENDIX 4 - DEFINITIONS AND SYMBOLS

APPENDIX 4 – DEFINITIONS AND SYMBOLS DEFINITIONS Natural Mineral Water The basic requirements of the UK regulations are:  Must come from a recognised groundwater source. Recognition is granted by local authorities to meet EU standards and requires a lengthy testing process to ensure freedom from pollution and a consistent mineral composition.  Must be bottled at source unless the practise was to tanker to the bottling plan on or before 17th July 1980.  Cannot undergo treatment except for filtration of particles, except in exceptional circumstances.  Nothing can be added to water except carbon dioxide for carbonation.  The water can only be bottled under a single name, described as natural mineral water.  The water must meet strict requirements for microbiological and chemical purity.

Spring Water The basic requirements of the UK regulations are:  Must come from a groundwater source.  Must be bottled at source (unless the practise was to tanker to the bottling plant on or before 23rd November 1996).  In the UK, spring water can currently undergo some forms of treatment.  The water can only be bottled under a single named Spring Water. However, additional Bottled Drinking Waters can be produced from the same source.  The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

Bottled Drinking Water The basic requirements of the UK regulations are:  ‘Bottled drinking water‘is a legal category of water and should not be confused with the general use of the term ‘bottled water’.  Can come from any source – groundwater, surface water (e.g. a lake or river), tap water or other (e.g. glacier, iceberg, rainwater)  Need not be bottled at source.  Can undergo any form of water treatment.  Water from a single source can be bottled under different names.  Can be bottled under any description except one that is misleading to consumers. Use of the description natural mineral water, spring water or mineral water is not permitted. Some commonly used descriptions are ‘Table Water’ and ‘Purified Water’.  The water must meet requirements for microbiological and chemical purity based on the requirements for tap water.

These definitions are a simple description of the requirements of the UK bottled water regulations.

For a detailed definition please consult the Natural Mineral Water, Spring Water and Bottled Drinking Water Regulations, 1999 and any subsequent amendments. For a detailed review of the implications of

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APPENDIX 4 - DEFINITIONS AND SYMBOLS the regulations, consult Zenith’s ‘Plain Language Guide to the UK Bottled Water Regulations’. Further information can be found at www.zenithinternational.com and search for Plain Language Guide.

Flavoured Water Sweetened with sugar, sweetener or unsweetened with added fruit essence; sparkling and still natural mineral, spring or bottled drinking water with added flavourings.

Includes:  Flavoured unsweetened bottled waters  Flavoured bottled waters with added sugar and/or sweetener Not included are:  ‘Schorle’ (sparkling water and fruit juice) and other soft drinks  ‘Limonaden’ (water-based, flavoured carbonated soft drinks popular in Germany)  Pressé drinks (ready-to-drink cordial drinks)

Functional Water Functional waters have added functional ingredients, such as botanicals, vitamins, minerals, oxygen or others. Functional waters can be still or sparkling and can be flavoured or unflavoured. Such waters are marketed as having a functional positioning.

Juicy Water Defined as water with added juice, juice content ranges from 5% to 25-30%. However, the key attribute is consumer perception of such products as being water plus juice as opposed to a juice drink. These drinks are perceived by consumers to be closer to flavoured waters than juices/nectars.

Includes:  Volvic Juiced  Drench Juicy  This Juicy Water Excludes:  Sanpellegrino Aranciata/ Limonata  Capri Sun  Vimto Water Plus Water plus includes flavoured waters, functional waters and juicy waters as defined above.

Distribution channels

Retail Supermarkets  Multiples and other grocers – Tesco, Sainsbury, Asda, Waitrose, Morrisons, Somerfield, Coop, Marks & Spencer, Boots, Budgens, Iceland  Aldi, Lidl and other discounters  Smaller local supermarkets (e.g. Booths, Harry Tuffins)  Supermarket forecourts and smaller formats of the major multiples (e.g. Tesco Metro)

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APPENDIX 4 - DEFINITIONS AND SYMBOLS

Independent, others  Confectioneries, tobacconists and newsagents (CTNs)  Convenience stores (e.g. Londis)  Small independent grocers  Other forecourts  Off licences  Other retail stockists/cash & carry Door-to-door  Dairy deliveries  Direct mail orders  Door-to-door deliveries of water for coolers Away From Home Offices  Water supplied in places of work such as offices, factories etc.

Horeca, pubs and clubs  HoReCa – hotel, restaurant and catering channels  Cafés, bars, pubs  Nightclubs  Food service  Vending machines Others  All other away from home outlets

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APPENDIX 4 - DEFINITIONS AND SYMBOLS SYMBOLS ...

Negligible, less than 0.05

e

Estimate

Foodservice

Distribution to on-premise or horeca outlets

Horeca

Hotels, restaurants and catering

na

Not available, not applicable

NR

Non returnable packaging

HDPE

High Density Polyethylene

HOD

Home and Office Delivery

PET

Polyethylene terephthalate

PLA

Polylactide or polylactic acid

POU

Point of use (mains water) cooler

PVC

Polyvinyl chloride

R

Returnable packaging

SC

Sports cap

VPL

Value per litre

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APPENDIX 5 - TARGET GROUP INDEX (TGI)

APPENDIX 5 - TARGET GROUP INDEX (TGI) Target Group Index (TGI) syndicated surveys provide actionable single-source data on consumer behaviour, purchasing habits, attitudes and motivations.

Established in 1969 and originally focused on the British market, TGI has since expanded to cover more than 65 countries.

In Britain TGI is representative of all adults aged 15+ and is used by over 300 companies, including brand owners, media owners and advertising agencies.

TGI enables    

Awareness of market trends and dynamics Identification of opportunities for new and existing brand development Accurate description of target groups Improved marketing strategies and advertising campaigns

TGI is    

Insightful and actionable Information on usage of over 4,000 brand across 500 product areas Updated four times a year Single source and independent of vested interest

www.kantarmedia.co.uk TGI’s consulting offer, TGI Insights and Integration, enables the breaking of new ground in consumer insight through the provision of the most suitable skills, tools, analysts and thinking. With genuine global reach (we are part of Kantar, WPP’s insights and consultancy arm) and unique access to raw TGI data in 65 countries we are a strategic partner to the world’s most demanding consumer-facing industries.

Anne Benoist - Director +44 (0)20 8433 4227 anne.benoist@kantarmedia.com www.tgi-insights.com

zenithinternational © Zenith International Ltd 2016 worldwide

specialist consultants to the food and drink industries

2016