Zahara Grand Prix 2022 report

Zahara Grand Prix 2022 Polo Arena Tournament and horse racing on the beach with more than 18.000€ in prizes

Horse racing and the Arena Polo tournament returned for the eighth time to Zahara de los Atunes on the weekend of 28-30 October 2022 to coinciding with JazZahara.

PROFESSIONAL AND EXHIBITION HORSE RACES:

A total of three professional horse races were contested, with international mounts and jockeys participating in the Spanish National Horse Racing Circuit.Ricardo Sousa, winner of two races, José Luis Borrego, Borja Fayos and Diana López, among many others. In addition, three other exhibition races of the polo players participating in the Arena Polo Tournament were held on the stunning white sandy coast of Zahara.

Important brands such as Diputación de Cádiz, Santa Lucía, Petaca Chico, Cruzcampo, La Caixa, Barbadillo, Zahara Villas... sponsored the Gran Premio de Zahara, which has become a very important part of the tourist, sporting and cultural offer in the south of Spain.

The horse races on the beach have managed to gather more than 3,100 people in the 2022 edition. The jockeys actively participated in the show and interacted in first person with the brands and companies that sponsored the event. An entire town, a benchmark in quality tourism and a national epicentre of the high-level hotel and gastronomy industry, has once again thrown itself into the Zahara Grand Prix. Many establishments collaborated in the sponsorship of the Grand Prix 2022.

With mounts and international

Circuit, such as Ricardo Sousa, winner of two races, José Luis Borrego, Borja Fayos

POLO ARENA TOURNAMENT:

he Arena Polo Tournament also returned to Zahara. A unique and special spectacle during the JazZahara weekend, with a renewed sports programme and the presence of professional polo players of different nationalities. Marito Gómez, Nano Iturrioz, Luciano Irazábal, all elite sportsmen in international polo and based in Sotogrande, delighted the public and competed until the end for the victory. The sporting agenda includes three days of polo with the VIII Zahara Beach Polo Grand Prix, with matches on Friday, Saturday and Sunday morning and afternoon at the enclosure of the Wall of Zahara de los Atunes. Eight polo teams, 39 horses, 16 polo players of medium and low handicap and a polo field of more than 100 more perimeter. The three days of polo attracted more than 1200 people who enjoyed, at the same time, the concerts of JazZahara that were offered in an adjoining space.

The Zahara Grand Prix has once again been a success in terms of attendance and public and once again there has been a notable increase in overnight stays and visitors who come to enjoy the gastronomic offer of Zahara and the spectacle of the Grand Prix.

jockeys who participate in the Spanish National Horse Racing

and Diana López,

With the presence of professional polo players of different nationalities. Marito Gómez, Nano Iturrioz, Luciano Irazábal, all elite international polo players based in Sotogrande.

Zahara Grand Prix 2022 Polo Arena Tournament and horse racing on the beach PUBLIC ATTENDANCE

Horse racing on the beach attracted more than 3,100 people for the 2022 edition. The three days of polo attracted more than 1,200 people.

6,400 hotel beds occupied during the last weekend of October, and nearly 40 establishments open, a complete success in the aim of deseasonalising tourism in Zahara and the region of La Janda.

According to data from the Guardia Civil and Civil Protection and the Town Hall of Zahara de los Atunes, the Horse Races 2022 were attended by more than 3100 people, 2500 pre-meta and 600 post-meta, along a route of about 2 km, not counting the VIP tents.

ZAHARA GRAND PRIX ON THE RADIO

In 2022 the COPE programme broadcast live from Zahara on Friday and Saturday, with a specific campaign of more than 45 radio spots, microphones and live interviews, as well as echoes and videos on all its social networks.

We continue our tradition of radio presence and advertising investment. Since 2012 we have been present on the radio, either through sponsored programmes, interviews, press releases and campaigns on the main local, regional and national radio stations. Cope, Radio Nacional de España, Cadena Ser, Onda Cero and Radio La Janda, among others, have broadcast our spots on their stations, with a wide potential audience and very attractive for their communication objectives.

THE ZAHARA GRAND PRIX IN THE PRINT MEDIA

In the eighth edition of the Zahara Grand Prix, 2022, we obtained coverage in local and national print media and even repercussion in Germany. Diario de Cádiz, La Voz de Cádiz, Zahara Magazine, La Guía de Sotogrande and La Guía de Tarifa have echoed the event. All the photographic material, reports, articles, radio spots, radio programmes and press releases are made available to the media and professionals who require them through a virtual link to our archive in the cloud, or they are sent via e-mail, personalised, to each of them as requested.

Zahara Grand Prix 2022

Media coverage SOME EXAMPLES

Zahara Grand Prix 2022 Polo Arena Tournament and horse racing on the beach “GRAN PREMIO” EXCLUSIVE MAGAZINE

The Gran Premio magazine, exclusive to our event, was published. With a print run of 1,000 copies and 64 full-colour pages, it was distributed during the three days of the Zahara Grand Prix.

EXCLUSIVE “GRAND PRIX” MAGAZINE

The Gran Premio magazine, exclusive to our event, is published. With a print run of 1000 copies and 64 full colour pages, it was distributed during the three days of the Zahara Grand Prix.

All the sponsors and collaborators are present in its carefully designed pages, and the digital version, available from issuu.com, can be viewed from anywhere in the world.

More than 800 copies were distributed by hand and the rest are kept for archiving and documentation.

Zahara Grand Prix 2022 the zahara grand prix on the web and IN SOCIAL NETWORKS

On Facebook, 3,580 likes and 3,636 followers, the publications, three days after the event, have exceeded 7,000 views with interaction, in real time Streaming all races exceed 2,700 views.

THE ZAHARA GRAND PRIX ON THE WEB AND SOCIAL NETWORKS

www.granpremiodezahara.com

Since 2012, all information about the tournament is available on our website. Results, programmes, instructions, fixtures, photo and video galleries. As well as all the necessary material for the press. During its five editions, the website has registered more than 40,000 visits, with a target audience from countries such as USA, UAE, Russia, Argentina, Uruguay, UK and Spain.

On Facebook, 3580 likes and 3636 followers, the publications, three days after the event, have exceeded 7000 views with interaction. Streaming was broadcast in real time and all the races exceeded 2700 views. On Instagram our account, recently inaugurated for this occasion, has 365 followers that are increasing day by day with the publications.

ENLACES DE INTERÉS

GRAN PREMIO DE ZAHARA 2022

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