Meet Zack de Jersey.
Zack de Jersey, is a true Sunshine Coast local, he embodies the essence of Caloundra living. As an integral member of the Professionals on The Coast team, With deep local roots, Zack brings a wealth of community knowledge and a passion for Sunshine Coast living to his role.
His unwavering dedication to detail and impeccable organisational acumen underpin his role, ensuring that every property campaign he handles unfolds with the utmost precision and efficiency. Zack’s polished and articulate demeanour, coupled with his unyielding drive, is underscored by a robust foundation in customer service. He appreciates the paramount significance of exceptional service and its direct correlation to building a excellent reputation within the real estate industry.
Zack is not just a real estate agent; he’s a record-setter. He has a proven track record of achieving multiple street and building records, a testament to his dedication to delivering the best possible results for his sellers. His emphasis on surpassing seller expectations is at the core of his approach, striving to consistently achieve outcomes that go above and beyond what his clients anticipate.
One of Zack’s standout qualities is his energy and unwavering commitment. He’s known for answering his phone, day or night not dependant on the time, underlining his belief that being accessible at all times is what it takes to achieve the best possible results for his clients.
Zack understands that each property and client is unique. That’s why he meticulously tailors marketing campaigns to suit individual properties and their sellers’ requirements. This personalization ensures that every property receives the attention it deserves and reaches its full potential in the market.
Zack de Jersey
0466 280 632
zack.dejersey@professionals.com.au
Who we are.
Professional by name, Professional by nature
With a unique beachside location in Kings Beach, Professionals on The Coast offers an exceptional personalised customer service, and a thorough understanding of the local property market.
A close tight-knit family business, we offer you a dynamic customer experience that will take full ownership of our clients’ individual needs and deliver at every stage with integrity and enthusiasm. We pride ourselves on a strong member retention and work satisfaction in a positive and vibrant workplace environment. Keeping informed in this ever-changing real estate industry, we always work with compassion and empathy. Trusting your property in our hands will be the best decision you will ever make.
True to our name, we offer you the most professional service. As our client, your interests are our top priority. We don’t think of our job as to just sell your property, our role is to guide you through the process.
Every property is different, which means the same marketing strategy does not work for everyone. We work with you to tailor our marketing to your property and your speci c situation. This gives us the opportunity to highlight the uniqueness of your property and attract the type of buyer who is looking for a home just like yours.
When you step inside our office, you will find a team who love their work and who are genuinely happy to come to work. Our team regularly work together across departments to ensure we obtain the best outcomes for all of our clients.
Professionals on the Coast
36 Esplanade Headland, Kings Beach
5492 5644
Marketing.
Marketing a property is like a fishing game. The more marketing you do, the more buyers you reach. The bigger the net, the more fish you bring in. It’s also vital that the marketing budget is spent efficiently. While any agent can just put a property up online in this market, it’s important to list with an agent who markets via multiple streams to ensure all different types of buyers see the property.
Zack ensures a marketing strategy is developed and tailored to meet your needs. This strategy combines a selection of activities to market your property to maximum effect.
Zack closely monitors the effectiveness of all our marketing options so we can select the right mix of tools to generate the most inquiries and maximize sales potential with more qualified buyers.
Greater exposure to a wider buying public means more buyers through your property. More competition means a higher price can be achieved.
Our job is to create the absolute most amount of competition to result in the highest possible price.
Property marketing is an indispensable investment that can make a huge difference between a good price and an outstanding one.
TYPES OF BUYERS
IMMEDIATE BUYER | This type of buyer is highly engaged in the property market, frequently browsing online listings, attending open houses, and actively seeking out new opportunities. They are consistently on the lookout for potential properties and are ready to make a move when they find something that meets their criteria.
PASSIVE BUYER | This buyer is not actively searching for a property and may not be regularly involved in the market. Instead, they are more likely to act if they come across a property that unexpectedly captures their interest or seems particularly appealing. Their buying decision is often driven by the discovery of a property that stands out, rather than a proactive search.
WE ENSURE WE EXPOSE THE PROPRETY TO BOTH TYPES OF BUYERS
Marketing Example 1
Obsessed with ensuring nothing more can be done to maximise the price of his clients assets, Zack has sought the best in the industry in terms of Photography and Videography
He understands first impressions are lasting and ensures your property is marketed in its best light to to capture every single buyer in the marketplace.
Marketing Example 2
. There is a huge difference between professional photos and outstanding professional photos. Anyone with a camera can call themselves a professional photographer.
Photography of your property is one of the most important aspects when you sell your property. Poor photography can cost you thousands of dollars on your final sale price.
Digital De Clutter + Virtual Staging
Zack understands that tenanted properties are not always presented in their best light. He makes sure that no stone is left unturned in marketing these properties, going to every length to showcase them in the best possible way to attract the maximum number of buyers.
For vacant properties, which may be empty for various reasons, Zack employs cutting-edge technology combined with the latest staging techniques. He uses advanced lighting, shadowing, and micro textures to create photo-realistic images. These techniques are seamlessly blended to ensure that your property looks as if it were traditionally staged, giving it a polished and appealing finish.
Virtual Furniture
604/31 Maltman Street, Kings Beach
Digital De Clutter
404/111 Bulcock Street, Caloundra
Digital Furniture Removal
6/25 Burgess Street, Kings Beach
Zack ensures that he is present at every photoshoot, working closely with the photographer to ensure the property is captured in the best possible light and receives the attention it deserves.
Our Marketing Strategies
Direct Mail | We send targeted mail to neighboring property owners. As neighboring owners often know someone—such as a family member or friend—who is looking to buy in the street or building, or might be considering purchasing another property themselves.
Social Media | We tap into the vast potential of social media. With the average person spending 2.5 hours a day on these platforms, we aim to capture passive buyers effectively.
Real Estate Websites |
Realestate.com.au - Australia’s largest real estate website, ensuring broad visibility. Domain.com: A major website in NSW & VIC for interstate exposure. Professionals on the Coast Website: Localized exposure to attract regional buyers. Over 1,400 monthly website visits.
Prominent For Sale Sign | We use large, eye-catching signs that ensure 24/7 visibility. In high-traffic areas, these signs can even be lit up for maximum impact.
Photography | Photos are a key part of selling property, but it’s all about quality. We ensure we use drone photography for every single property to capture stunning aerial views and provide detailed floor plans to give buyers a clear perspective of the space.
Email Marketing | Our database marketing targets potential buyers through personalized email campaigns. We monitor who views these emails and interacts with your property, and follow up directly with those who haven’t yet made an inquiry. Research shows buyers typically need to see a property three times before they inquire. We proactively engage to speed up this process and self-generate inspections.
Text Message Marketing | Strategically timed text messages inform our database of buyers about your property, ensuring immediate and targeted communication. Email and Text Reminders: We send follow-up reminders to buyers of open home times who have shown interest in your property. They are advised of every upcoming inspection time until they have inspected.
Copywriting | Great photos are important, but so is the copywriting. We don’t just rely on images; we believe the words we use are equally crucial. Our aim is to excite buyers even before they see the property in person. We discuss the lifestyle and what it’s like to own the property, highlighting the advantages of the area. We want potential buyers to be excited to inquire and inspect.
Buyers Agent | We collaborate with a network of buyers’ agents and personally notify them about your property, inviting them to inspect it. This proactive approach ensures that as soon as they have a new client, your property is top of mind
Points of Difference.
The major difference between Zack and other agents is that Zack is your first and only point of contact throughout the entire process. Importantly, he handles all buyer inquiries, all buyer inspections, and all negotiations.
This approach allows Zack to deeply understand buyer behavior, which is a core foundation of his business model. He values building relationships with buyers, knowing what they have bid on and what offers they have made in the past. This insight into what is important to the buyer gives him a clear advantage in negotiations.
This personalized service sets Zack apart from his competitors and helps him achieve the best outcomes for his clients.
When you list your property with Zack, he is available 100% of the time. If you contact or email about any of Zack’s properties for sale, he is the only point of contact. You call his phone number and deal directly with him—not an assistant or associate. At any of Zack’s open homes, he is the agent conducting the inspection.
Zack prides himself on representing the sale of your largest asset personally. He lives and breathes real estate and could never see himself in another industry. Whether it’s meeting a photographer at 4:30 a.m. to capture a property at dawn or meeting a buyer at 10 p.m. to sign a contract, Zack is available 100% of the time.
Zack dedicates his days and nights solely to dealing with his vendors and qualifying/showing buyers through properties. He does not get distracted by running an office or managing staff.
Zack defines a new era in the local real estate industry. He embraces technology, utilizing it daily to refine processes and improve efficiency, consistently delivering results for his sellers. At the same time, he understands that some clients prefer traditional service, and he offers a perfect mix of both to all his clients.
Tips.
What to be careful for when selling your home
SELECTING AN AGENT BASED ON PRICE NOT PROCESS
A common mistake when selecting an agent is choosing based on the highest appraisal price. Some agents may provide inflated appraisals to win your business initially, only to later suggest lowering the price after receiving low feedback. Remember, the first 2-3 weeks of listing your property are the most crucial, as this is when you will receive the highest level of interest.
An agent with the best process will achieve the highest possible price the market will pay.
SELECTING AN AGENT BASED ON COMMISSION
The best agent is not necessarily the cheapest one. The best agent is the one who puts the most money in your bank account.
The few thousand dollars you might save on commission could cost you tens of thousands on your final sale price.
FREE MARKETING CAMPAIGN
Some agents may offer a completely free marketing campaign for your property. This is often free to the agent and results in your property being displayed at the very bottom of internet search results, limiting buyer exposure.
An effective advertising campaign can add tens of thousands of dollars to your sale price and help you reach a sale faster.
Agents offering free marketing campaigns may not have your best interests at heart; their primary goal is often to ‘win’ your business.
UNENTHUSIASTIC AGENT
Some agents may become complacent and unenthusiastic about selling properties after working in the industry for an extended period. This often results in agents taking days off during the week, teaming up with other agents, or hiring assistants to conduct buyer inspections.
Additionally, agents who own their own business may be preoccupied with the everyday tasks of running the business and managing staff, which means their focus may not be solely on selling your property.
The cheapest agent and the best agent are not the same thing.
Many owners make the mistake of thinking they’re saving money by selecting an agent with free & poor marketing or selecting a discount commission cutting agent. However, this decision can actually end up costing them thousands in terms of their sale price.