Learning Persona

I value … c

Relationships

c

Extroverted

c

New connections

c

Lives life to the fullest

c

Being an influencer

c

Intuitive

c

New experiences

c

Energetic

c

Friendship

c

Connector

c

Shared experiences

c

Listener

c

Partnerships

c

Approachable

c

Opportunity

c

Leaving a legacy

c

Visibility

Bio

Motivations

Networkers believe that the best deals and

c

connections are made in person. “Growing businesses is about people, not money,” they say.

The Networker “Your network is your net worth.”

Personality

Networkers value the opportunities of YPO’s big events, giving them more chances to engage with different kinds of people. They don’t like to admit it, but recognition is also

c

Live virtual events In-person events Deep-dive learning opportunities Peer-to-peer connection

Words or phrases that resonate c

Connection

events to network with peers

c

Energy

Sharing ideas in a confidential environment

c

Growth

c

Influence

c

Networking

c

Opportunity

diverse peers

c

People

Having fun with peers

c

Relationships

c

Growing my business

c

Being around a group of culturally

c

On-Demand Content

Attending chapter, regional and global

Other motivations include:

important to them.

Preferred YPO Interactions

I value …

The Eternal Learner “I can learn something from every interaction I have.”

Personality

Preferred YPO Interactions On-Demand Content

c

The unknown

c

Open-minded

c

Challenge

c

Optimistic

c

Diverse perspectives

c

Courageous

c

Exclusive, high-quality learning

c

Curious

In-person events

c

Making an impact

c

Analytical

Deep-dive learning opportunities

c

Sharing knowledge

c

Compassionate

c

Sponge-like

Live virtual events

Peer-to-peer connection

Words or phrases that resonate

Bio

Motivations

Eternal Learners joined YPO to share ideas and experiences with others. They absorb knowledge like a sponge and ask questions not to challenge but to learn. They enjoy signing up for a variety of learning opportunities and are particular about which ones they

c

Taking advantage of business and personal learning

c

Well-known schools and businesses from which they can learn

c

Sharing ideas in a confidential environment

c

Certification

c

Being a better leader

c

Convenience

c

Personal fulfillment

c

Cutting-edge

c

Global

c

Innovation

c

Growth

c

Insights

c

Leadership Growth

c

Master

attend because they are focused on maximum impact.

When possible, they participate in volunteer projects with their family to help those in need and learn from the experience.

Other motivations include: c

Growth

c

Networking

c

Innovation

c

Being around culturally diverse peers

c

Opportunity to learn new ideas

I value … c

Being a teacher

c

Empathetic

c

You and your experience

c

External awareness

c

Impact on others

c

Kind

c

Family success

c

Curious

c

Sustainability

c

Patient

c

Connection

c

Inclusive

c

Creating a legacy

c

Honest

c

Saving for the future

c

Dedicated

c

Positive change

Bio Givers are interested in others – their motivations, what brought them to today and their life outside of work. They are interested in growing employees to help them be the

The Giver “Create the world you want to pass on to the next generation.”

Personality

best version of themselves. Employees are encouraged to participate in off-site charity teambuilding projects. Givers especially enjoy YPO for our holistic view of the chief executive – business, personal and family.

Givers likely participate in family-oriented events and plan for their children to join YNG someday, if they aren’t YNG members already!

Be a champion? Likely.

Motivations

Preferred YPO Interactions On-Demand Content Live virtual events In-person events Deep-dive learning opportunities Peer-to-peer connection

Words or phrases that resonate

c

Being a better spouse/partner or parent

c

Balance

c

Being a better leader

c

Community

c

Sharing ideas in confidential setting for the

c

Enrichment

c

Grounded

c

Holistic

c

Legacy

c

Stability

purpose of lifelong learning c

Personal fulfillment

Other motivations include: c

Being a better person

c

Succession

c

Doing good for others

c

Thoughtful

c

Learning from others

c

Together

I value … c

Accountability

c

Direct

c

Vision

c

Accountable

c

Competition

c

Ambitious

c

Business impact

c

Driven

c

Practical knowledge

c

Results-oriented

c

The bottom line

c

Focused

c

Revenue

c

Risk-taker

c

Empowerment

c

Thrives under stress

c

Continuous improvement

c

Intuitive

c

Access

Bio

Motivations

Executives are laser-focused on leadership and

c

business growth. They have other passions and appreciate YPO’s diverse offerings but pay most attention to business-related offerings.

They are proud to say they are part of YPO.

The Executive “What’s new. What’s next.

What’s now.”

Personality

Executives likely attend chapter events because they like being part of a community with those at a similar level of business.

However, they want diversity in those interactions. Be a champion someday?

Perhaps!

c c

On-Demand Content Live virtual events In-person events Deep-dive learning opportunities Peer-to-peer connection

Words or phrases that resonate

Sharing ideas in confidential setting for the purpose of lifelong learning

c

Recharge

c

Exclusive

Taking advantage of business learning

c

Self-paced

c

Scale

c

Work/life balance

c

High performance

c

Innovation

c

Proven success

c

Case study

c

Confidential

c

Mentor

c

Business growth

c

Profit

Being a better leader

Other motivations include: c

Networking

c

Being around culturally diverse peers

c

Preferred YPO Interactions

Being part of a community