2024 MEDIA KIT
REAL. LOCAL.
A DISTINCTIVELY SOUTHERN PLACE
WHO WE ARE Every place has a story to tell and we are here to tell yours! We publish community magazines reflecting the unique fabric of small to mid-size communities in the south. In these Distinctively Southern Places, RMG tells the story of the places and people that make a community a home.
OUR FOCUS
LIFESTYLE: YOUR Williamson County lifestyle is vibrant and exciting! From arts and culture, to travel, fashion and dining, we bring you high end and applicable lifestyle content that enhances your life as part of one of the most affluent communities in the country. Follow our expert contributors in beauty, health and wellness, interior design, social etiquette, hospitality, food and drink and so much more! COMMUNITY: Being community minded is who we are. It’s what we do. We are YOUR resource for all things going on in the unique and giving Williamson County community. Local organizations and individuals doing good in your backyard; news, events and local interest stories from Franklin, Brentwood, Cool Springs, Leiper's Fork, Spring Hill, Thompson's Station and Nolensville, can be found in our community profiles and features. Read about people and places you actually know or want to know more about!
PRINT MAGAZINES ARE #1 IN REACHING AFFLUENT INFLUENTIAL CONSUMERS. YOUR Community Magazine brought to you by ROBERTSON MEDIA GROUP
YOUR WILLIAMSON IS A CUSTOM PUBLICATION OF ROBERTSON MEDIA GROUP, LLC
404 Bridge Street • Franklin, TN 37064 615.465.6046 • yourwilliamson.com
BUSINESS: Business is booming in Williamson County! Keep up to date on the latest news with our SCOOP feature; learn about new businesses opening and get financial and other business advice from experts right here in the community! From ribbon cuttings to business profiles, learn what makes Williamson County the greatest place to live, WORK and play! SOCIAL: One thing Williamson County does well? A party! A party for a cause that is! Enjoy photos from, and learn about, all the many wonderful and philanthropic charitable events and organizations in our community. See your photo in print and online (via our interactive photo gallery and party pic purchasing link). Need to know what to put on the calendar? Check out the Community Calendar online at yourwilliamson.com and even post your own community and business events as well! Find out about tickets and times with our featured events each week and link directly to the organizations websites and information so you stay in the know.
We use these to set the tone and focus for each magazine issue. YOUR Williamson is the perfect marketing tool for upper income and thriving areas.
WHY ADVERTISE This is YOUR premiere social, community, business and lifestyle publication for Williamson County residents. Why should you advertise? Here are a few of the most important reasons why we are one of the most beneficial marketing tools you will invest in:
1. 2. 3. 4. 5.
DEMOGRAPHICS CIRCULATION
55,000+ readers per issue
High print quality, reflective of well-known national newsstand publications, with your business brand as a top priority.
DISTRIBUTION
In 300+ locations with complimentary racks and stacks; delivery multiple times per issue throughout Williamson and Davidson Counties, and more.
Concentrated and strategic circulation and distribution; putting the magazine directly in the hands of YOUR ideal target demographic.
ONLINE MAGAZINE
Relevant and interesting LOCAL content. Our writers will be from your community, writing about people, organizations and things you know and care about; what our readers care about.
Est. 200,000 page views per issue. High traffic to websites for community news, calendar and photo purchase.
Customized marketing plans and packages designed to meet your business needs and with consultation from sales and marketing professionals who know how to make your investment be lasting and impactful.
Our twice a week format and additional specialty e-newsletter, reaches thousands of readers weekly and consistently has an open rate ranging from 40% to 45% and a click rate average of 3.6%. **US average in 2022 was a 21.5% open rate and a 2.3% click rate.
E-NEWSLETTER
SOCIAL MEDIA
Multiple platforms to advertise including print, online, social media, e-newsletters, vanity racks, event partnerships and more.
Our constantly growing social media reaches over 21,000 accounts per month and has upwards of 10,000 impressions per week.
READERSHIP
Partner with YOUR Williamson to promote your business and let us do the rest! Let’s exceed YOUR expectations together!
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EDUCATION Post graduate degree
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MEDIAN AGE
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MEDIAN HOUSEHOLD INCOME $150,000+
MEDIAN NET WORTH $550,000+
PRINT AD SPECS AD SIZE
NON-BLEED
BLEED
TRIM
SAFE
Spread
N/A
18.25 x 11.125
18 x 10.875
17 x 9.875
Full Page
8 x 9.875
9.25 x 11.125
9 x 10.875
8 x 9.875
2/3 Vertical
5.125 x 9.875
5.875 x 11.125
5.625 x 10.875
4.625 x 9.875
1/2 Vertical
4 x 9.875
4.5 x 11.125
4.25 x 10.875
3.25 x 9.875
1/2 Horizontal
8 x 4.75
9.25 x 5.5
9 x 5.25
8 x 4.25
1/3 Vertical
2.375 x 9.875
3.125 x 11.125
2.875 x 10.875
1.875 x 9.875
1/3 Horizontal
8 x 3.2715
9.25 x 3.875
9 x 3.625
8 x 2.625
1/3 Square
5.375 x 4.6875
1/4 Page
3.75 x 4.935
1/6 Vertical
2.625 x 5
GENERAL INFORMATION PUBLICATION TRIM SIZE: 9" x 10.875"
**Do not design ad to trim size. Use only bleed or non-bleed specs.
BLEED SPECS
ACCEPTABLE FILE FORMAT
PDF/X-1A: The PDF/X-1a must be made from a PostScript file with all fonts and high-resolution images embedded. Ensure that all elements are a minimum of 300 dpi and 100% in size.
SAFE: 0.5" from trim on all sides BLEED: 0.125" beyond trim on all sides COLOR SPACE: CMYK only; no spot color or RGB
PROOFS
Up to 3 proofs will be provided per issue. Please follow the above specifications carefully to ensure your ad meets production standards. For any ads that exceed the included (3) proofs you will be subject to a $150/hr design rate billed in 15 minute incriments.
COMMON AD PROBLEMS TO AVOID •
Incorrect dimensions
•
Low-resolution images
•
Text outside the safety area
•
Spot color/PMS used in the color space
•
Non-bleed ads that bleed (and vice versa)
•
Position marks or color bars in the live area
A DIGITAL COMMUNITY YOUR Williamson is everywhere on social media! And you can be too! Capitalize on our expansive reach, high-end demographic of readers and social media followers, and promote your business and specials to all of Williamson County. Daily posting and sharing on our part, of great content, news and contests, means when you partner with us for placement on our social media platforms - your business is seen!
SOCIAL MEDIA INSTAGRAM
Reach: 9,500+
Reach: 13,000+
Profile visits: 1,000+
Page visits: 800+
New followers: 100+
New page likes: 60+
per month
per month
FOLLOWER DEMOGRAPHICS INSTAGRAM
Male 18%
Female 82%
GENDER
18-24
25-34
35-44
45-54
55-64
65+
18-24
25-34
35-44
45-54
55-64
65+
AGE
E-NEWSLETTERS REAL. LOCAL.
REAL. LOCAL.
YOUR SOCIAL SECRETARY L OCAL
E V EN TS
&
H APPEN I N G S
Keeping you up-to-date with all of the can't miss events and latest social happenings in and around town.
YOUR COMMUNITY P E O P L E , P L AC E S & S T O R I E S
Sharing stories about the people, places, and events that make Williamson County such a wonderful place to live.
ANALYTICS Open rate: 40% - 45%
Click rate: 3.6%
US average in 2022 was a 21.5% open rate and a 2.3% click rate.
PARTNER WITH US TARGETED DISTRIBUTION & CIRCULATION
YOUR Williamson is delivered monthly to over 300 consistent rack and stack locations throughout Williamson and Davidson Counties. Our targeted, complimentary circulation is in locations, businesses, and events, where YOUR ideal client and potential customer shop, dine, work, and go for services, entertainment and more! Our high end, glossy table top publication, is read over and over by multiple sets of eyes according to marketing data. See your business ad sitting in someone's home or business for multiple months even years. We don't mail - people CHOOSE to pick us up. We don't sell or require a subscription for readers to be able to enjoy what is a COMPLIMENTARY publication for and about Williamson County! It's where locals and visitors alike, go to find out who, what, when, where and why. Shouldn't they be able to find YOU?
VANITY RACKS – ADVERTISE ON A RACK! Special rates in bulk. Promote your business year-round on vanity magazine racks in high traffic, high end, target demographic locations throughout Williamson County. Priced so unbelievably - YOU WILL BUY 10! Reserve yours TODAY!
MAGAZINE READERS ARE WORD-OF-MOUTH LEADERS, PASSING ALONG THEIR OPINIONS AND EXPERIENCES
EVENTS & SPONSORSHIPS
CONTRIBUTORS
LET US ENTERTAIN YOU!
Emily Evans
Whether it is at a monthly mixer where your business can partner and showcase your services to the community attendees; or as a partner donor for an event we sponsor like the annual Iroquois Steeplechase - We have event partnership options to meet all your specialty promotion needs! Contact us to learn how to partner with us for the next BIG EVENT!
Downtown Franklin Association Hugh Howser Mary Hollis Huddleston Ms. Daisy King Lineage Bank Patina Home & Garden Jenny Reimold Katie Shands KBStyled Lindsay Landis Southern Events Party Rental Company Milton White Williamson Health Williamson County Association of Realtors Williamson, Inc. And Many More!
EDITORIAL CALENDAR Content and editorial subject to change. Advertorial and specialty content available throughout the year.
WINTER
MARCH
APRIL
MAY
Distinctively Southern Wedding
Eat, Drink & Be Merry
Home & Garden Spring Fashion
An Issue for the Ladies
SUMMER
AUGUST
SEPTEMBER
OCTOBER
The Gentleman's Edition
Health & Wellness Back to School
Real Estate & Development Arts & Culture
Fall Fashion Philanthropy
A DISTINCTIVELY SOUTHERN PLACE DECEMBER 2016
Want to be a publisher of your own Community Magazine? Contact us about how to purchase licensing agreements to own your own publication in your area!
Merry Christmas CoverYW_Dec.indd 1
12/6/16 3:41 PM
NOVEMBER
DECEMBER
Business in Williamson County
Celebrate the Holidays
MAGAZINES SHOW THE HIGHEST RETURN ON ADVERTISING SPENDING.
Contact us at: info@robertsonmediagroup.com