PPM Sept 2023

Fo r i n d e p e n d e n t p e t r e t a i l e r s

w w w. p e t p r o d u c t m a r k e t i n g . c o. u k

The biggest PATS ever!

Make the most of the show with our in-depth preview

September 2023

Pet Product Marketing Four pages of new products

Your chance to win thousands of pounds wor th of stock for your shop

Christmas special!

Get those tills ringing by preparing now for the festive season

Unleash the potential of your social media

FOOD FOR LIFE. RECOMMENDED

BY VETS

We all want our pets to live long and happy lives, so choose Selective, tailored nutrition to help support your pet’s digestive health and vitality for all life stages and lifestyles.

• NO ADDED SUGARS • WITH OMEGA 3 & 6 FOR • HIGH IN FIBRE HEALTHY SKIN AND COAT • RICH IN NATURAL INGREDIENTS

SELECTIVE. FOR EVERY STAGE IN LIFE supremepetfoods.com CONNECT WITH OUR FANS @supremepetfoods

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16/08/2023 12:20

BIGGER & BOLDER

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WELCOME

W

elcome to the new look Pet Product Marketing! We’ve got a fresh new look and an absolutely packed issue. The aim is to make the magazine look cleaner and as easy as possible for you to identify brands you want to work with, recognise tips that will help your business, and gain pet advice you can share.

We want to be an invaluable resource for independent retailers and would love to hear your views either on social media or email Michael.hallam@warnersgroup.co.uk

Mike Hallam - Editor, PPM.

4 News The latest news from the pet industry.

30 PATS preview!

The UK’s biggest pet trade show is back…and it’s bigger than ever! We get you ready for your visit.

36 PATS New Starter Zone We find out more about the brands showcasing at PATS in the New Starter Zone.

Christmas special!

8 Festive retail tips How to make sure it is the till that’s ringing!

10 Christmas stock ideas Inspiration for festive themed pet products to sell in store.

14 New products The latest products hitting the shelves!

19 First look We get an exclusive look at the new branding from Alpha dog food.

20 Unleash the power of social media A leading comms agency that helps pet brands shares top tips on gaining maximum impact from your social media.

22 Small animal advice We take a look at rabbit dental health.

45 Business advice Is quiet quitting impacting your business?

Win Stock supplement 47 It’s your chance to win thousands of pounds worth of stock for your shop.

See which brands you could soon be winning…

48 Burns Pet Nutrition 50 Catit 52 Forthglade 54 Vitalin 56 Oh So Precious 57 How to enter Win Stock 58 Pet advice Vet Vicky Payne explains the challenges facing the veterinary profession.

26 Dog answers Top tips from the experts to share with your customers.

60 Cat Care Why interactive feeding can change your cat’s life.

28 On the shop floor We hear from an owner who set up his pet shop just over a year ago.

62 PPM Puzzles Enjoy your coffee break with a selection of puzzles!

Follow us on social media!

Follow us on Facebook!

Our address: Pet Product Marketing, Warners Group Publications, The Maltings, West Street, Bourne, Lincolnshire, PE10 9PH Michael Hallam, editor (for news and product releases, contact Michael on michael.hallam@warnersgroup.co.uk)

Mike

Contents

Our email: editorial@petproductmarketing.co.uk

Follow us on Instagram!

Sign up to our free weekly newsletter!

For advertising queries please contact Stephen Tanner on 01778 392404 Ellis O’Connell, marketing exec With grateful thanks to Sarah Wright (editor, Your Dog), Nigel Fish, design and production manager Stephen Tanner, key account manager (advertising Pet Product Marketing) Andrea Walters, key account manager (advertising Your Dog/Your Cat) Kay Cotterill, classified sales (all titles) Printed by Warners Midlands plc

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James Buzzel, publisher Subscriptions and back issues Pet Product Marketing is available free to people who qualify for our controlled terms of circulation.

If you’d like to register for a free subscription, please visit www.petproductmarketing.co.uk

Pet Product Marketing is published 10 times a year by Warners Group Publications. No part of the magazine may be reproduced in any form in whole or in part, without the prior permission of Warners Group Publications. All material published remains the copyright of Warners and we reserve the right to copy or edit any material submitted to the magazine without further consent. The submission of material (manuscripts or images etc) to Warners Group Publications whether unsolicited or requested, is taken as permission to publish that material in the magazine, on the associated website, any apps or social media pages affiliated to the magazine, and any editions of the magazine published by our licensees elsewhere in the world. By submitting any material to us you are confirming that the material is your own original work or that you have permission from the copyright owner to use the material and to authorise Warners Group Publications to use it as described in this paragraph. You also promise that you have permission from anyone featured or referred to in the submitted material to it being used by Warners Group Publications. If Warners Group Publications receives a claim from a copyright owner or a person featured in any material you have sent us, we will inform that person that you have granted us permission to use the relevant material and you will be responsible for paying any amounts due to the copyright owner. We cannot accept responsibility for unsolicited manuscripts, images, or materials lost or damaged in the post. While every reasonable care is taken to ensure accuracy, the publisher is not responsible for any errors or omissions, nor do we accept any liability for any loss or damage, however caused, resulting from the use of the magazine.

See videos of the latest products and trade news

www.petproductmarketing.co.uk

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16/08/2023 13:03

NEWS

PPM News September 2023

Procemsa Group diversifies into pet care supplements and cosmetics Leading CDMO (contract development and manufacturing organisation), Procemsa Group has launched a portfolio of pet care supplements and cosmetics to meet growing demand for pet humanisation, and the group will be producing pet care on a contract basis.

The range comprises several lines, including probiotic for cat’s digestive wellbeing, dog vitamins, joint support food supplements, mood-regulation sticks and cosmetics such as shampoo and specific product for fur.

For more information, visit https://www.procemsa.it/en/

Pawable pledges to prioritise independent retailers 4

Ian Blinco becomes Sales Director at ALF Ian Blinco has been promoted to Sales Director at ALF, one of the UK’s largest aquatic wholesalers.

Ian has been working in the aquatic industry for over 30 years and is now responsible for strengthening the brands and building strong working relationships with new and existing clients both in the UK and further afield.

ALF commented: “This appointment builds on the excellent work already carried out and we will continue our growth over the coming years with Ian in his new position as Sales Director.”

The supplements brand Pawable, which was the first in the UK to introduce a highly popular CollarGen product for dogs, has pledged its commitment to independent retailers.

Dale Nash, Product Development Manager of Pawable, said in a release: “We are so grateful to all the independent retailers who stock Pawable’s Collar-Gen and Calming products, and going forward independent is always going to be our focus.

“We believe that our product sits best in locations where staff are passionate and knowledgeable about natural pet care, and really value the relationships that we have with our stockists.”

To find out more, visit www.pawable. co.uk or for trade enquiries, email hello@pawable.co.uk

Podium Pet Products Berkshire-based company Podium Pet Products, whose popular brands include Dog Rocks and Be:Loved, has been recognised for its excellence in international trade with a King’s Award for Enterprise.

Podium Pet Products is one of 148 organisations to receive a first-ever King’s Award for Enterprise. Instituted by Royal Warrant in 1965, The King’s Award for Enterprise is one of

the most prestigious business awards in the United Kingdom, with recipients recognised as being among the best of British businesses.

CEO Carina Evans said: “It was a marvellous day at Buckingham Palace and to meet King Charles was a great honour. Being honoured with a King’s Award for Enterprise for International Trade 2023 will help us grow the business in all our markets, and it is an accolade to be treasured.”

For more information about Podium Pet Products, visit www. podiumpetproducts.com

www.petproductmarketing.co.uk

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15/08/2023 11:07

say ch se!

ANCO MOO CHEW CHEESE BARS ARE MADE WITH PURE MILK FROM GRASS FED EU COWS. LOWER IN FAT AND CHOLESTEROL, HIGHER IN PROTEIN AND WITH LESS OF A CARBON FOOTPRINT THAN YAK’S MILK, THEY ARE THE PERFECT LOW FAT, LACTOSE FREE DENTAL AID FOR DOGS. NATURALLY CALCIUM RICH, THEY ARE AVAILABLE IN SMALL, MEDIUM AND LARGE SIZES.

The UK’s largest range of natural dog treats. #ANCODOGTREATS INFO@ANCO.PET WWW.ANCO.PET

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14/08/2023 15:20

NEWS

Johnson’s announce key appointments

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Johnson’s Veterinary Products, one of the UK’s leading suppliers of pet healthcare products, has appointed Matthew Gwynn BA, MA, ACIM., to the role of Assistant Sales and Digital Marketing Manager and Jack Franks BA (Hons) to the role of Assistant Purchasing & Procurement Manager.

The names will be familiar to those who know the familyowned business, as 32-year-old Matthew is the son of current Managing Director Paul Gwynn and 26-year-old Jack is the son of current Sales Director Nick Franks.

Both Matthew and Jack forged successful careers before being invited to join the business personally by former Chairman David Johnson, who sadly passed away in July 2022. Recognising the importance of maintaining the firm’s independence, he was keen the next generation should join and bring fresh ideas and skills from outside the pet trade.

Johnson’s Managing Director Paul Gwynn commented: “Our identity as a family business has been central to the success of Johnson’s for more than 100 years. This decision to recruit from our families is about ensuring we have the ambition, commitment and enthusiasm to continue the firm’s independent future.

“We recognise the need for youthful insight and learning, to take Johnson’s forward to face the growing challenges of the modern global commercial environment.”

PIF Launches New Associate Membership Category The Pet Industry Federation, the UK trade association for pet businesses, has launched a new Associate Membership category.

Associate Membership is aimed at businesses that don’t directly provide or manufacture products or services which are destined for companion animals and therefore aren’t eligible for full PIF membership, but who wish to raise the profile of their brand with pet industry businesses.

“We have developed the Associate Membership package in response to an increasing number of non-pet companies who can see the dynamism and robustness of the pet industry and want

Mr Bug Wins Best Product At Global Good Awards Mr Bug became the latest winner of Global Good’s Product of the Year category, a sustainable-centric award highlighting not only those businesses blazing a trail for purpose-built sustainability, but those scalable businesses with the growth potential to achieve meaningful world impact.

Clearly sustainable, planet-friendly dog treats is only one tranche of Mr Bug’s bigger vision that actively encompasses championing both the circular economy and new-age farming.

According to Mr Bug co-founder Conal Cunningham: “Its clear to see that our big idea (sustainable insect protein) extends far beyond healthier snacking for dogs into human food consumption. That said, pet treats is a highly competitive marketplace which provides all the perfect touch points needed to test and fine-tune our business’s wider farming vision, (using less land, feed and water) to create ‘everyday affordable’ yet sustainable food proteins.”

Visit www.Mrbug.co.uk to find out more

Kennelpak Launches Brand New YAKERS Website Trusted pet specialists Kennelpak are thrilled to announce the launch of the brand new YAKERS website.

The YAKERS website features a new design, allowing users to navigate through the full product range. From the traditional smoky yak milk chews to innovative new flavours, there is a treat to suit every dog’s taste.

The new website offers business owners the opportunity to explore wholesale and stocking options. Retailers, distributors, and pet businesses can easily access information on becoming an official YAKERS stockist and join the network of trusted sellers offering these highly sought-after chews to consumers.

Visit yakers.co.uk

to seize opportunities to create meaningful partnerships with pet businesses” said Nigel Baker, CEO at the Pet Industry Federation.

The package has been designed to allow Associate Members to attend networking opportunities, get in front of pet businesses and gain member-only access to the PIF website and resources. Additionally, companies can benefit from bespoke marketing opportunities through PIF newsletters, opportunities for editorial collaboration, and event sponsorship.

Further details and registration are available from www. petfederation.co.uk

www.petproductmarketing.co.uk

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15/08/2023 11:08

W E A R E E X H I B I T I N G AT

See us on stand number

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CHRISTMAS SALES

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Stock Christmas products

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Make stand out displays

Stating the obvious, but make sure you’ve got great festive lines. From limited edition turkey flavoured foods to festive toys, many brands produce eye-catching Christmas ranges. Begin checking the market out now so you can be ready for those who like to get their Christmas shopping wrapped up early.

Why not make a display with your festive items? Stats show that most owners will buy their animals a present. So, create a brilliant display of all the products that could be ideal Christmas gifts. Some will be obvious such as festive themed toys for dogs, but you can include treats,

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Think human too!

It could be an ideal time to stock a selection of products that would be perfect gifts for humans. Pet mementos and keepsakes, including ones you can personalise with your own pet, could make the perfect gifts for your shoppers. These gift type products don’t have to take up a lot of space and it opens up your potential market as owners could be buying for a friend or even themselves, rather than just their pet.

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Offer discounts

Loyalty cards and discounts can be a vital tool for building custom. Why not offer a loyalty scheme or discount offer as part of your Christmas sales campaign? This could drive new

The most wonderful time of the year…

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Christmas is the biggest season in retail — how can pet shops make sure they’re ringing the tills? We share our top tips! enrichment toys, and beds for pets of all sizes.

The budgets of shoppers will vary so it’s worth stocking some higher priced items (such as dog beds), as well as the festive stocking fillers.

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Ask customers if they’re buying a present Customer service is one of the most powerful assets of the independent pet shop. So, during conversations with customers ask if they’re planning on buying their pet a present. Opening with a fun question about whether owners buy their pets a present can easily lead to pointing out the Christmas lines you have on offer.

business as well as garnering loyalty and even extra basket spend from regular customers. The aim is to take the increased footfall at Christmas and retain it once the festive season is over. A discount could ensure that while shoppers are busy they are less tempted to get their pet supplies in the busy supermarkets too.

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Maximise your social media

Shout about Christmas on your social media! Highlight your brilliant Christmas products, remind people to stock up their regular supplies before the busy period, and build up the theme of the importance of shopping local too which is powerful.

Show your festive spirit and people will come with you. People like to buy from people they like, so don’t be afraid to show your personality and even get on camera yourself!

www.petproductmarketing.co.uk

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ADVERTISING FEATURE

T

he 2023 selection is truly all encompassing, ensuring your customers can select their perfect Christmas gift for dogs, cats, rabbits and other small animals. The collection is the one and only place to find your complete Christmas range to help them celebrate with all their furry friends covering all budgets, styles and trends.

The range brings newness to the festive season with innovation, unique product features and details; plus, some Christmas cuteness to bring Christmas joy to customers and pets alike!

Following the success of our gifting ranges we have ensured our pets are fully embraced in the festive season with giftable products and a range which is suitable for all our furry friends must haves.

This year’s range covers everything from real meat treats to plush toys, gnaws and carrot cottages, snuffle mats and pyjamas.

The Cupid & Comet range consists of real meat selection boxes, pick n mix dog treats, hand decorated meaty biscuits; plus, other tasty treats, as well as plush and ball toys and a Partridge Print Bundle consisting of a bed, bone toy and blanket! Apparel

Rosewood also features with Reversible Teddy Bear Coat and Grey Bear Pyjamas - ready for the family picture! Further product highlights include a Festive Fox, Jolly Jumbo Seal and Crinkle Santa Sock dog toys.

Let’s not forget our feline friends with a range of meaty treats, advent calendars and treat cushions gift box. For playtime, the range includes the Reindeer Scratch

Mat, Cat Toy Stocking and fantastic plush toys such as the Classic Cheeseboard Trio and Pom Pom Gonk Cat Toy. Our small animal friends can also have their stockings filled - with a variety of new festive gnaws, activity toys and a Reindeer Snuffle Forage Mat which is also suitable for cats and smaller dogs. Rabbits and rodents can also get involved in the festivities with a choice of Naturals branded treat lines including Selection Gift Box, Treat n Gnaw Festive Shells and Merry Christmas Forage Tray.

www.rosewoodpet.com | www.instagram.com/rosewoodpet/ | twitter.com/rosewoodpet | www.facebook.com/rosewoodpet

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Christmas 2023

www.petproductmarketing.co.uk

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CHRISTMAS STOCK IDEAS

Little One Christmas treat toys These entertaining Christmas treat toys make a perfect gift for small mammals. The deliciously tasty Christmas products are made of aromatic meadow grasses and will create a festive mood and entertain pets during the Christmas holidays. The treats are available in two themed shapes: ● Christmas tree — decorated with scented flower petals and tasty fruits that will make a joyful addition to the pet’s daily diet. ● Meadow grass man — made with delicious berries and a wide variety of grasses that will enrich the pet’s diet.

To make this Christmas even more unforgettable, the header cards can also be used as greeting cards: the fields for names of the pet and Santa’s helper are placed at the bottom and will encourage pet parents to share magical Christmas moments with their little friends.

For trade enquiries, Pedigree Wholesale are the exclusive distributor for the Little One brand, visit www.petproducts.co.uk

Key features: ● Make ideal Christmas gifts at good price point. ● Provide enrichment to small animals.

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Christmas Products Wellness CORE 95% Wet Food Turkey flavour If you’re enjoying the traditional turkey dinner, well now your dog can too! The Wellness CORE Turkey and Kale wet food is natural, high in protein, and grain free. Wellness CORE are dedicated to crafting natural, high-quality, and precisely balanced nutrition that pets deserve. Their mission is to ensure that every bite of CORE not only tantalises taste buds but also supports overall well-being.

Packed with wholesome, natural ingredients, their formulas are carefully crafted to help pets thrive and flourish. Trust Wellness CORE to deliver excellence in every meal.

Benefits of Wellness CORE 95% Turkey & Kale ● Made with 95% single animal protein: Turkey ● Natural, complete and balanced ● Limited ingredients ● Grain free goodness

For trade enquiries, email sales@kennelpak.co.uk

www.petproductmarketing.co.uk

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15/08/2023 11:34

All I want for Christmas is ...

chew!

WHIMZEES, perfect for pet parents to treat their dogs this Christmas

FREE POS, including red bows as featured, is available.

Email sales@kennelpak.co.uk for more information

Daily Dental Treats MADE WITH ALL-NATURAL INGREDIENTS

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CHRISTMAS STOCK IDEAS

Tiny Friends Farm Christmas Treats Tiny Friends Farm loves to bring pets the more wholesome things in life – like great taste and great value. Featuring Harry Hamster Christmas Hearts with cranberry and apricot, Russel Rabbit Christmas Trees with broccoli, and Tiny Friends Farm Stickles with Timothy hay, cranberry, apple and thyme, these fantastically flavoursome festive treats can be fed as an extra to complement the main diet.

Made with wholesome goodness, the treats are packed with natural ingredients. They can be hidden around the small pet’s enclosure to encourage festive foraging and are perfect for hand feeding, helping owners build those special moments together.

Eye-catching Christmas-themed packaging featuring the fun and friendly Tiny Friends Farm characters ensures excellent emotional engagement with the products because even Tiny Friends deserve treats at Christmas.

Key features: ● Wholesome and natural ingredients ● Eye-catching Christmas packaging

For trade enquiries, visit www.supremepetfoods.com/become-a-stockist/ or email info@supremepetfoods.com

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Chuckit! Holiday Ultra Ball Canister 4pk This year, stuff your dog’s stocking with the ultimate fetch gift with Chuckit!’s Ultra Ball Holiday Canister!

This exclusive Holiday Canister comes with 4 medium Chuckit!

Ultra Balls that are made and designed for fetch. Made from durable natural rubber, Chuckit! Ultra Balls bounce high and are gentle on your dog’s mouth as they fetch and chomp down on the ball. The bright orange colours make it easy for dogs to find in snow, grass, mud, or water. Make Fetch Happen® this holiday season with a Chuckit! Ultra Ball Holiday Canister.

Key features: ● Gentle on teeth ● Great fun for dogs ● Provides way to interact with your pet

For more information, please contact Pedigree Wholesale on 0115 982 3900 or email sales@petproducts.co.uk

www.petproductmarketing.co.uk

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15/08/2023 11:34

CHRISTMAS STOCK IDEAS

WHIMZEES® By Wellness lness Antler It’s not just reindeer who will be the ones with antlers this festive seaso season. on.

Dogs will love these fun treats and owners will be safe in the knowledg knowledge ge that they are helping their pet’s dental health. th.

WHIMZEES are totally edible and easily digestible.

They are vegetarian and all-natural treats that hat help to freshen breath and reduce build-up on a dog’s teeth.

They’re free of gluten so it’s a great solution n for dogs with sensitivities. Dental hygiene is as importantt for dogs as it is for humans and WHIMZEES dog treats make ake it easy for dogss to clean their own teeth. When chewed daily, the treats help to freshen f breath, support healthy gums, reduce tartar, plaque. r, and reduce plaqu ue.

The treats can even be stuffed with wet food ood or a treats so your y dog enjoys enrichment while enjoying the antler.

FREE festive instore and online POS is available, vailable, includingg red bows for value bags.

Key features: ● Longer lasting chew time ● Supports oral health ● A limited number of ingredients ● Infused with natural camomile For trade enquiries, email sales@kennelpak.co.uk

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FEED YOUR DOG AS NATURE INTENDED

find us... @CotswoldRAW or #CotswoldRAW

COTSWOLDRAW.COM www.petproductmarketing.co.uk

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15/08/2023 11:35

NEW PRODUCTS

Benebone Tripe Bone A leading brand of high-quality USA-made dog chews, Benebone has launched their newest release, the Tripe Bone. Flavoured with 100% real beef tripe, this squiggly shape has a curved, paw-friendly design that dogs will love to chew.

“Dogs can smell a fake a mile away. The Tripe Bone is fun to handle, has great flavour, and stands up to heavy chewing,” says Benebone Chief Growth Officer Nate Harceg. “I know what you’re thinking, tripe stinks. But thanks to a bit of Benebone magic, we flavoured this bone with real beef tripe that pups will dig, while humans can’t smell a thing!”

The Tripe Bone is a long-lasting durable chew that’s packed with flavour and nothing else is added except nylon and real beef tripe — unless you decide to stuff the ends with your dog’s favourite spreadable treat!

Now available in three sizes, the Tripe Bone is available through Pedigree Wholesale in the UK. Key features: ● Paw-friendly design. ● Tripe smell appeals to dogs but doesn’t smell to humans. ● Durable against heavy chewing.

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For more information, visit www.benebone.com or for trade enquiries, visit Pedigree Wholesale or contact Victoria Lowe on 07814031663.

New Products Treet’Em Coffee Wood Dog Chew The Treet’Em Coffee Wood Dog Chew is a 100% natural toothbrush for dogs.

Coffee wood has densely packed fibres which soften slightly as the dog chews but does not produce sharp splinters. The wood flakes away releasing tiny fibres, giving the dog a sense of achievement. The fibres are safely digested. The vegan chews promote cleaning of the teeth and gums, as tiny fibres will loosen and act like dental floss.

The wood used to produce Treet’Em comes from the branches and stems of coffee trees that are pruned. By repurposing this wood for pet toys, it reduces the amount of waste that ends up in landfills and minimises the need for new materials.

For more information, visit www.simply2pets.com or for trade enquiries, call 01347 474 102.

Key features: ● 100% sustainable, 100% natural, ● vegan and zero calories. ● Non-toxic and caffeine-free. ● Promotes teeth cleaning and ●dental health.

www.petproductmarketing.co.uk

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15/08/2023 11:47

W Walker & Drake Salmon Oil ffor dogs and cats Yo Yorkshire-based pet food manufacturer Walker & Drake has added a 100% Scottish Salmon Oil to their range that is rich in Omegas 3, 6 and 9 which are all proven to Sa be great for the overall health of dogs and cats alike.

The ethically sourced and sustainable new product, which is available in a handy 500ml pump dispenser, brings a host of benefits when added to a pet’s diet, ha including: in ● Improved skin and coat quality, meaning less itching, flaking, and shedding. ● Reduced joint inflammation resulting in improved mobility and decreased pain. ● A positive impact on cognitive function and brain health, particularly in seniors. ● It promotes a healthier heart. ● As salmon oil contains Vitamin A and DHA it promotes good eye health. ● It is easier to digest than other proteins.

Walker & Drake recognises the many qualities of adding fish to a dog’s diet and the subsequent health benefits. Salmon Oil is the second fish-based product to be th launched by them after their Cold Pressed Ocean Fish Food for All Life Stages which la is available in two sizes and with a high salmon and white fish content, all oceancaught. ca Key features: K ● Easy to add to pet’s diet. ● A host of health benefits.

For further information, please visit: www.walkeranddrake.com

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Mr Bug Mealworm ‘Superfood’ Shaker This September, Mr Bug is launching a handy superfood shaker that will provide a generous dash of mealworm protein seasoning at mealtime.

As the UK’s first DEFRA approved mealworm bug farm, Conal and his team are well-versed in the nutritional merits of mealworms that come with a distinctive nutty twang to provide a gastronomic lift to any dog bowl feast. Dried mealworms contain 53% protein, 28% good fat, 6% fibre, 5% moisture and a full sprinkling of beneficial amino acids and minerals.

Available in a 135ml shaker, Mr Bug’s mealworm seasoning provides yet further proof of the Devon business’s ongoing commitment to sustainable thinking and the circular economy, by championing forward-thinking farming techniques that use only a fraction of the land, water and feed of traditional farms.

Key features: ● Easy to use shaker. ● Nutritional benefits of a more sustainable food source.

Visit Mrbug.co.uk to find out more.

www.petproductmarketing.co.uk

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15/08/2023 11:47

NEW PRODUCTS

Comfort Zone Plug-In Pheromone Diffuser Leading US wellness pet brand Comfort Zone has launched its highly popular, drug-free, cat calming pheromone plug-in diffusers and refills in the UK. Designed to help alleviate stress-induced behavioural problems, such as urine marking and excessive scratching, the new Comfort Zone Plug-In Pheromone Diffuser emits a drug-free vapour that mimics a cat’s natural facial pheromone. Recommended by vets, pheromones aid in creating a relaxed home environment which in turn helps to promote positive cat behaviours.

Simple to use, the Diffuser costs only three pence per day to run, thus providing cat owners with a cost-effective calming solution.

The new range comprises a Starter Kit which includes a diffuser and refill, a single refill, and a four-refill value pack. Each refill lasts for thirty days, while the diffuser remains effective for twelve months.

Key features: ● Helps to keep cats calm and promotes ● positive behaviours. ● Drug free. ● Low cost to run.

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The Comfort Zone Plug-In Pheromone Diffuser Kit and Refills are available to order now via Central Interpet’s trade website: www.trade.interpet.co.uk

Mikki Doodles Scissors Specialist grooming and care brand Mikki has launched Doodles Scissors, an addition to their grooming range that is designed specifically to assist Poodle crossbreed owners with effective home grooming.

With many dog owners now citing finance as a reason for swapping to home grooming or extending the time between salon grooms, the new Doodles Scissors range comprises six different styles to tackle the most common areas that require thinning or trimming.

Made from 9cr grade stainless steel that offers excellent edge retention and corrosion resistance, the range features semi-convex blades, blunted tips for added safety, a tensioner to ensure efficiency of the blades, finger holds to help maintain the correct hand position, and finger rests for comfort and control.

The six scissor/thinner types available include: Face & Paw Scissor (5.5”) – perfect for trimming smaller areas while` creating straight lines and a clean finish.

Face & Paw Thinner (5”) – featuring V-shaped teeth for a better hair grip, these can be used to blend for a more forgiving cut and finish.

Straight Scissor (7”) – can be used to remove bulk as well as straight clean lines.

Curved Scissor (7.5”) – easy to use for following body contours and creating shape.

Single Thinning Scissor (6.5”) – use for thinning the coat and blending.

Chunker Scissor (7”) – featuring a flat blade to help add texture to the trim. Use to finish the groom and erase scissor marks.

The Doodle Scissors are supplied with blade protectors, a lint free cleaning cloth, and removable finger rings. Each pair is boxed individually with multi-lingual packaging, top tips, and a scannable QR code that provides further info.

Key features: ● Tools designed for specific types or styles ● of grooming. ● Stainless steel blades. ● Safety features.

The Doodles Scissors range is available to order now via Interpet’s trade website: www.trade.interpet.co.uk

www.petproductmarketing.co.uk

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15/08/2023 11:49

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NEW PRODUCTS

Dorwest BrainCopa Award-winning herbal pet care experts Dorwest Herbs have launched new cognitive support supplement BrainCopa® for cats and dogs.

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BrainCopa®’s unique, powerful formulation helps to keep pet’s minds agile by promoting normal brain and mental function, which can be especially useful in older pets experiencing cognitive decline. It naturally supports senior dogs enabling them to better cope with the changes associated with ageing, such as disorientation, restlessness, altered behaviour and sleep, and house-soiling.

With a range of scientifically proven natural ingredients, including Bacopa and DHA powder, BrainCopa® provides targeted multiaction support. Ingredients include: ● Bacopa monnieri — Bacopa is a powerful antioxidant which supports the central nervous system, memory, and cognitive function. It can also help maintain a normal inflammatory state in the brain. ● DHA powder — this is an omega-3 fatty acid which is vital for brain development and ongoing brain function. It has been shown to support cognitive function in older dogs and is well-tolerated and readily absorbed.1 Dorwest’s DHA powder is sourced from algae, so is super sustainable. ● Calming herb lemon balm — traditionally used to aid those with sleep disturbances, Ginkgo biloba is rich in antioxidants and has been found to help minimise the impact of disorientation, support sleep, and behavioural changes. Vitamin E, recognised as a powerful antioxidant, helps to support optimal memory and aid DHA uptake in the brain.

A trial for BrainCopa® Tablets took place in February 2023 with a total of 21 participants, all with dogs needing different levels of cognitive support. Improvements were seen by 43% of participants within three weeks of starting the tablets at the recommended daily dose and 90% of participants saw improvements in cognitive decline symptoms within the recommended four weeks.

Dorwest only uses the highest quality ingredients from sustainable sources, with all products produced to GMP (Good Manufacturing Practice) standards with extensive testing, for guaranteed quality and consistency.

Suitable for use as a whole tablet or crushed and easy to give to even the fussiest dog, BrainCopa® Tablets are now available to buy as 100, 200 or 500 pots.

Key features: ● Supports cognitive function in cats and dogs. ● Ingredients taken from sustainable sources.

For more information, visit www.dorwest.com/product/braincopa-tablets-fordogs-cats/ or for trade enquiries, call Dorwest on 01308 897272 or email info@dorwest.com

Beaphar pet shampoo range UK pet manufacturer Beaphar UK has launched a brand-new range of pet shampoos which are pH neutral, contain 0% parabens and are vegan friendly.

The range consists of four products for dogs, each catering to a specific need: white coat, long coat, puppy, and a universal product for all dog breeds. Additionally, there is a shampoo specifically for rabbits, guinea pigs, and other small animals.

Specially formulated for pets, the shampoos promote a soft and glossy coat, while leaving pets smelling fresh and clean. Containing Aloe vera, each shampoo is also enriched with an additional active ingredient to support the skin and coat.

Claire Edmunds, UK Marketing Manager, Beaphar UK says: “Our new shampoo range is pH neutral and contains 0% parabens to ensure they don’t irritate the skin. The formulas are also vegan approved and they are packed in recyclable bottles made from 50% recycled PET.” Key features: ● pH neutral and zero parabens. ● Supports skin and coat health.

For trade enquiries, contact your local sales executive, email info@uk.beaphar.com or call the customer services team on 0333 0066236. www.petproductmarketing.co.uk

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15/08/2023 11:51

FIRST LOOK

Hardworking Food for Hardworking Dogs

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Alpha has unveiled a bright new look for their dog food range. Here, we see the new style and find out how their food provides everything your dog needs and nothing they don’t…

Alpha say: “Alpha has been leading the pack for over fifty years. Our hardworking range of great value, high-quality recipes have been tried and tested in the field and are recommended by professional breeders and trainers.

“Our no-nonsense approach aims to deliver world-class nutrition at unbeatable value. Being located on the borders of Lincolnshire and Nottinghamshire, surrounded by fields and farms, allows our team of leading nutritionists access to a wide variety of quality local ingredients.

Our unique recipes are enriched with the perfect balance of vitamins, minerals, and functional ingredients but sticking to their no-nonsense approach, they are careful to only includes ingredients that make a difference. This helps keep prices low and performance high.

“Ingredients such as linseed, yucca, and prebiotics, used in much more expensive foods, feature in our Alpha recipes where they are used to support digestive health, skin and coat, and sustained energy release.

We work hard to ensure that your working dogs have a nutritious fuel for optimum performance day after day.

“As a business grown from farming, we know that good food comes from great ingredients, that’s why we use only British meats in our recipes and we make our recipes ourselves, in our own factories, ensuring that every bag is made with the care you would expect of a brand that has been supporting dogs and their owners for generations.”

“Try one of the best kept secrets of professional trainers and breeders and try Alpha Feeds!”

Eco-friendly Alpha say: “Our recyclable bags are available from feed merchants and pet shops nationwide. Our range includes recipes to support the energy needs of every dog, from those racing and in peak work, to a maintenance level for off season, as well as specific recipes to support the growth and development of puppies and junior dogs.

The Alpha range also includes grain free and sensitive recipes for those dogs who have specific needs or with more sensitive digestion.

“Our new Everyday recipe is formulated especially for the multiple dog owner as it provides a budget friendly recipe with everything your dogs need and nothing that they don’t.

For more information head to alphafeeds.com/ professionals/

www.petproductmarketing.co.uk

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15/08/2023 13:02

SOCIAL MEDIA MARKETING

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re you an independent pet shop owner looking to connect with a wider audience of animal lovers? Like it or loathe it, social media is a powerful marketing tool for small businesses. And as marketing goes, it’s the quickest and easiest way to reach the largest number of customers on the smallest budget, making it indispensable for small chains and independents — not just the big players.

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According to UK Pet Food, about 57 percent of UK households (16.2 million) house a total of 38 million pets, while a study by pet insurance company ManyPets suggests that as many as one in nds four have created social media for their furry friends

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Unleash the power of social media

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Leading pet brand marketing agency Nobull help you make maximum impact with your social channels.

1 Do your research Whether you’re new to the social media scene or you’ve already dived in, take a look at what other independents and smaller brands are doing for inspiration. It’ll provide an invaluable feel for what works and what doesn’t.

2 Set your objectives Nail the reasons why you’re doing social media and jot them down. Having a clear set of written objectives will help stay you on track with a clear action plan that delivers your commercial objectives.

3 Planning helps Doing social media ad hoc can feel disjointed and time consuming. Instead, setting aside a couple of hours each month to plan your posts gives you the opportunity to focus and create better quality core content in one sitting.

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4 Keep it consistent Start small and make sure whatever you’re doing is sustainable in the long run — agree to a schedule and stick to it. And remember, quality is more important than quantity.

No-one likes to be spammed with irrelevant content.

5 Personality is key

pets is a great way of creating content too.

10 Once you start, don’t stop!

Social media success rarely happens overnight, unless you have a huge

Case study

Steer clear of sales-heavy messaging and inject humour and playfulness into your posts. Keep it relevant but make sure you’re also thinking about what you’d want to see as a pet lover. Don’t be afraid to show your personality — the more approachable you are, the more enticing your business.

6 Use your tools When was the last time you checked your analytics? Account insights are invaluable and they’re free. Analytics are great for letting you know what content is working and what isn’t, how you’re tracking on reach, your audience demographic, and the best times and days to post for maximum impact.

7 Love your community If you do your social well, people will engage with it. Questions and conversations provide an invaluable opportunity to get to know prospective customers and gain insights from them. Don’t be overly afraid of negative comments either, handled well they show that you are listening and that you have high customer care standards.

8 Check out influencers Influencer marketing is not as scary as it sounds. Look for local pet personalities or have a search on Instagram for bloggers based in your area. Then decide on some ways they could help attract new customers — could they run a competition to win a store voucher? Or post a reel shopping for their favourite pet treats?

9 Think with your eyes Social media is all about visuals — cute photos and engaging video content is what will strike a connection with your customers.

It’s the difference between someone scrolling past your post or stopping to read it. It doesn’t need to be too polished either — phone cameras can do almost anything.

Asking your customers for photos of their

Sharon Glazzard runs Be More Bob, a family run business in Cheltenham that sells brilliant British products for everyday dog adventures, including toys, treats, food, apparel, and beds.

Q Why do you do social media?

We use it to launch new product ranges, promote existing products, run competitions, and for fun interactive content. It helps drive visitors to our website and to generate sales. We also use it to build a community and to spread the word about our brand and its values.

advertising budget to splurge. But authentic, fun, and engaging organic content, posted regularly, can create an online showroom for your business that shows customers you care and that you’re relevant.

Q Have you seen any direct commercial benefits?

We’ve seen many, and our brand and business wouldn’t be what it is without our social media community. They are incredibly loyal and supportive, often sharing our content and recommending that their friends and other social users give us a follow and become customers.

Q What would you say to other small retailers who are wondering if they should be doing social?

I’d say it’s a must! It’s easy to set up accounts and, given you are in the pet industry, you will easily find content to fill your posts. Everyone loves to follow animals! Be authentic.

Share your values and personality in the same way as you would face to face.

Don’t be scared of it, there’s no right or wrong way to start. You will work out what type of content resonates with your audience as you go. Share photos of your customers and their purchases. Promote your accounts in store and ask people to follow and tag you.

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Be More Bob, 45 Winchcombe Street, Cheltenham, GL52 2NE www.bemorebob.co.uk @bemorebob

Q How else is it supporting your bricks and mortar business?

We get many visitors in who first found us on social media, not just from the local area, but from all over the UK. Sharing content about our products helps to keep people updated on what you’ve added to store. This keeps locals coming back.

Nobull is a straight-talking marketing comms agency, working with pet brands big and small. Do you have a marketing issue you’d like to see on this page? Email them to hello@nobullagency.co.uk | www.nobullagency.co.uk www.petproductmarketing.co.uk

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15/08/2023 14:17

SMALL COMPANION

ith an estimated 1.5 million pet rabbits in the UK (UK Pet Food data, 2023), the popularity of these small pets stands third only to cats and dogs, and their numbers continue to rise. However, while much progress has been made in understanding the unique species specific needs of rabbits, there is still room for improvement, especially in the area of dental health.

According to a recent survey of UK veterinary surgeons, dental disease remains the most common reason for rabbits requiring veterinary treatment and this is despite the fact that dental disease is often preventable by feeding the right diet.

Retailers play a crucial role in helping to educate pet parents on the best ways to support their rabbit’s health and wellbeing. Knowledge is key and well-informed retailers can not only improve the health of small pets, but also establish themselves as experts in their field, building customer loyalty and encouraging customers to return in-store time and again.

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Dental disease in rabbits… …getting to the root of the problem Understanding rabbit dentition ● Rabbits have 28 permanent teeth, comprising 6 incisors and 22 cheek teeth ● Their teeth are open-rooted and grow continuously ● The chisel-shaped incisors grow at a rate of approximately 2mm a week ● These incisors are used for cutting through vegetation and grooming ● Behind the upper incisors, are a pair of small peg teeth

Background knowledge Rabbit teeth are adapted for a fibre-rich diet and numerous studies have demonstrated the benefits of feeding high quality fibre-rich nutrition in the prevention of dental disease.

Their open-rooted teeth grow continuously, an adaptation that compensates for the

wear caused by long periods of time chewing fibrous plant material. However, these continually growing teeth bring their challenges. Diets that lack sufficient fibre can lead to inadequate wear and result in overgrown teeth, difficulty eating and a host of related consequences.

evolved to conceal signs of illness as a survival strategy. Appearing weak or showing signs of illness makes them vulnerable to predation. Consequently, early signs of dental disease are often subtle, and the condition can easily be missed, especially by inexperienced owners. The signs to look out for include:

Consequences of overgrown teeth Without adequate wear, continuously growing teeth may start to curl round and impinge on the gums, making both eating and grooming difficult. Uneven wear of cheek teeth often results in sharp spikes or ‘spurs,’ leading to ulcers on the cheeks and tongue, causing pain and difficulty eating.

Untreated dental disease can have serious consequences. As appetite reduces, dental wear slows, and teeth become even more overgrown and so a vicious cycle develops.

Without a continual intake of food, gut health will deteriorate and may even result in gastric stasis, a life-threatening condition.

● Avoiding foods that are harder to chew, ● such as hay ● Reduced appetite ● Uneaten caecotrophs ● Unkempt coat ● Weight loss ● Eye discharge ● Lumps or swellings on jaw Retailers should encourage routine preventative health care, including regular dental health examinations by a vet, to ensure early detection and ensure subtle signs are not missed.

Supporting dental health Recognising the signs Rabbits are prey animals and they have

However, prevention is better than cure.

Dental disease in rabbits is commonly

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15/08/2023 13:28

caused by feeding a diet that lacks sufficient fibre. While dental disease can also be congenital (especially in breeds with flatter faces like the Netherland Dwarf) or acquired due to injury to teeth or jaws, inappropriate diets remain the primary cause.

Supreme has been at the forefront of supporting retailers by providing resources and training to spread the message about this important link between diet and dental health.

Hay, hay, and more hay First and foremost, the majority of a rabbit’s diet should consist of hay or grass. Owners should offer free access to hay, aiming for at least a body-sized amount daily. To encourage hay intake, palatability is key.

Science Selective Timothy Hay is harvested from specially selected Timothy grass, grown to meet the needs of pet rabbits.

Moreover, the Timothy hay is harvested from the first cut of the year, with large, tasty seed heads and packed to maintain stem length. With a naturally high fibre content, its abrasive texture supports correct dental wear. The packaging features the easily recognisable Science Selective branding,

and there are two pack sizes, including a compact 2kg option for efficient use of shelf space.

Nuggets, nutrition, and the importance of portion control In the wild, rabbits spend most of their waking hours foraging for grass, herbs, and other plants they come across. This wide variety helps them achieve a balanced diet.

However, ensuring that the nutritional needs of much-loved pets are met would be tricky if solely reliant on a diet of grass and leaves.

Rabbit nuggets provide the perfect solution and are a great source of important vitamins and minerals that would be difficult to obtain from a diet of hay and leafy greens alone. In fact, supplementing the diet of pet rabbits with high quality nuggets helps them live a longer life than their wild counterparts.

However, nuggets should be offered in carefully measured portions every morning and evening to avoid excess weight gain and ensure rabbits still consume enough hay.

Supreme’s Science Selective rabbit nuggets are high in fibre and designed to actively

encourage chewing to further support dental health. They are also prepared by a process termed extrusion and this gives them a delicious crunchy texture that rabbits love. With excellent palatability, there is no need to add sugars such as molasses to the recipe to improve flavour or to act as binding agents. As well as being great news for small pet dental health, ‘no added sugar’ helps to prevent obesity and appeals to today’s health-conscious owners who want the very best for their pets.

Leafy greens for variety Including a daily offering of leafy greens in a rabbit’s diet adds variety and also helps to increase fibre intake. However, high sugar fruit or vegetables, including carrots, should be avoided, or given only as an occasional treat.

Supreme support Supreme has a long-standing commitment to supporting retailers and as part of this the company offers free samples of all Science Selective lifestage diets. To reinforce the key dietary messages, the free sample

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www.petproductmarketing.co.uk

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SMALL COMPANION

packs include an infographic summarising the relevant information in an easily accessible visual format. Alongside these samples, Supreme provides care guides and educational literature, as well as a website which includes expert-written blogs.

Free Science Selective samples Use free samples in store to: ● Start conversations with rabbit owners about nutrition and dental health ● Encourage the feeding of highquality science-based nutrition ● Enable owners to ‘try before they buy’ ● Build goodwill and foster loyalty

While there is some way to go when it comes to improving dental health, there is reason to be optimistic. The hard work put in by retailers has already had a positive impact. 79 percent of veterinary surgeons say that rabbit owners’ nutritional knowledge has improved over the last decade. Retailers have played a crucial role in this progress and through their guidance and support they have empowered rabbit owners to make informed choices about their pet’s health and well-being.

Supreme will continue to provide their retail partners with all the support they need. Together we will see owner knowledge continue to improve and rabbits living longer, happier, healthier lives.

Claire Hamblion Marketing Director at Supreme Pet Foods.

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www.petproductmarketing.co.uk

p22_24_PPM_Sep.indd 24

15/08/2023 14:15

i glowark! in the d

Extend fetch time to early mornings and late nights with Chuckit! Max Glow fetch toys!

Max Glow products are made with a safe, high-quality y photoluminescent material that is completely safe for dogs. p ogss.

5 minutes of charge under a bright light gives around d 30 minutes of play time!

With Wit W th high margins and great Point of Sale solutions, Chuckit! uck kit! is a popular dog toy range that is an excellent addition to any pop ny y store..

Ready to order?

Contact your local Business Development Manager to find out more about the range.

Chuckit! is exclusive to Pedigree Wholesale, and available to the specialist pet retailer only.

0115 982 3900

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sales@petproducts.co.uk

petproducts.co.uk

14/08/2023 15:29

DOG ADVICE

HEALTH

ACORN RISK

HEALTH

Q

WIPING OUT WORMS

Q

Are acorns poisonous to dogs?

A friend of mine told me they were highly toxic.

How often should you worm a dog? I find all the conflicting information online confusing.

Karen Latimer, Somerset.

VICKY SAYS: Monthly treatment is recommended for lungworm and roundworm. If you live in a low lungwormrisk area and have no small children at home, then roundworm treatment could be given every three months. Tapeworm treatment is usually advised every three months too. If you prefer not to give wormer routinely there are laboratories that will check a faecal sample for worms and worm eggs. I advise this every three months for round and tapeworms, but

more often for young dogs or dogs who live with children. Faecal testing can also identify lungworms, but a more expensive test is required. Your vet is the best source of advice on risk in your area. There are concerns that residues from worming products can harm the environment so always bag and bin dog poo.

Shirley Webster, Lincolnshire.

VICKY SAYS: Acorns are toxic if eaten in large quantities, but it is rare for a dog to ingest a large enough amount. Most dogs will suffer vomiting if they chew and eat acorns. A bigger risk is swallowing the acorn whole as this can cause gut obstruction. If your dog eats acorns, estimate the amount and call your vet or the Animal PoisonLine for advice.

Dog Answers 26

Tips and advice from some of the top names in the dog world.

BEHAVIOUR

HELP FOR AN ANXIOUS DOG

Q

How can I calm my anxious dog? And what are the signs of anxiety I should be looking for?

The Animal PoisonLine is run by the Veterinary Poisons Information Service (VPIS) and is a UK emergency telephone service for pet owners who are worried their pet may have been exposed to something harmful or poisonous; call 01202 50 9000 (charges apply); visit www.animalpoisonline.co.uk for more information.

Tessa Leyton, West Midlands.

TAMSIN SAYS: Anxiety is typically defined as ‘worry about what might happen’, often based on previous negative experience or a complete lack of experience.

Dogs can be anxious about specific things, such as whether they’ll be left alone or unpredictable noises like fireworks.

However, just like us, dogs can become generally anxious, and need some help developing their overall confidence. Book an appointment with your vet to rule out any underlying medical issues that might be brewing and contributing to your dog’s anxiety. This is vital because undiagnosed medical conditions can increase vulnerability, and catching things early always helps.

Dogs Trust has a helpful guide to recognising signs of anxiety, such as cowering, becoming tense or freezing, holding their ears back and trembling, or actively avoiding things, even people; visit

https://www.dogstrust.org.uk/dog-advice/ understanding-your-dog/signs-your-dog-maybe-stressed Some signs can be subtle and easily overlooked, like lip licking when not hungry, yawning when not tired, or lifting a paw. Identifying specific triggers for anxiety can help as you can then avoid them. Your vet can refer you to an accredited clinical animal behaviourist for professional support, helping your dog to feel and behave differently, and grow in confidence.

Meanwhile, dogs benefit from routine and structure in their daily activities, helping them predict what’s likely to happen and when, and enabling them to feel less uncertain. Provide your dog with a cosy den as a safe space to retreat to within your home. Stick to a solid routine and avoid any situations your dog currently responds anxiously to. www.petproductmarketing.co.uk

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15/08/2023 14:21

GENERAL CARE

BEHAVIOUR

EXERCISING PUPPIES

SMELLY HABIT

Q

Q

We’ve been adhering to the ‘five minutes per month’ rule when walking our pup, aged six months. Where does this rule come from and how long does it last for?

Mark Haddon, Essex.

TONY SAYS: The ‘five minutes per month of age’ rule for puppy exercise is a guideline recommended by many vets and dog experts in the UK, such as The Kennel Club. This guideline suggests that, during their growing period, puppies should engage in no more than five minutes of exercise per month of age, up to twice a day, until they are fully grown and their bones and joints have fully developed.

The reason is that puppies’ bones and joints are still developing and growing, and over-exercising or engaging in high-impact activities such as running and jumping can put excessive stress on their developing

musculoskeletal system, potentially leading to long-term damage and health problems. By limiting exercise to short, low-impact sessions, puppy owners can help promote healthy bone and joint development and minimise the risk of injury.

The ‘five minutes per month’ guideline is not strict or absolute. You can exercise the dog further and without applying the guide once he is fully developed and has reached his full adult size. Individual puppies may have different exercise needs too based on their breed, size, and overall health. If in doubt, consult your vet.

Why do dogs love to roll in fox poo? My dog seems to do it all the time!

Michael Collins, Shropshire.

TAMSIN SAYS: This is a fascinating question because the truth is we don’t really know, although a few reasons are suggested. It’s thought that this activity may be inherited from the dog’s wolf ancestors.

Wild wolves have been observed doing this when hunting, possibly to hide their own scent and therefore helping them sneak up on prey. But it might also be a way of a dog putting their own scent into the area.

Dogs deliberately communicate with scent, as well as body language and vocalisations, so this might be a way of leaving their own mark where the fox has been, telling others, including the fox, ‘I’m here too’.

Another theory is that a dog might be rolling in fox poo to collect some of that scent to bring back to his own group. Dogs can detect a great deal of social information from the scent of another animal, whether through their poo or their fur, skin cells, saliva, or urine, which they might shed as they go about their business.

What we do know for sure though is that this is a behaviour a good proportion of dogs of all different breeds engage in, and one they will repeat when they get the opportunity. It is a reinforcing behaviour for them, with perceived benefits and good outcomes — hence why they do it again and again!

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Tony Cruse is a member of the Association of Pet Dog Trainers and the Institute of Modern Dog Trainers.

Tamsin Durston is a canine behaviour officer in Dogs Trust’s canine behaviour and research team.

Vicky Payne BVetMed, MRCVS is a holistic vet based in East Sussex. www.petproductmarketing.co.uk

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15/08/2023 15:06

SPONSORED BY PATS

T

his month, we’re in Portishead, North Somerset, visiting Bertie’s Pet Store and chatting to owner Scott Perry. He worked as a supplier in the pet trade for over 25 years before deciding to open a pet shop in his home town.

Bertie’s sells a wide range of products for all pets including dogs, cats, small animals and wild birds. Their top priority is to provide the best quality nutrition and accessories to owners.

You set up your pet shop a year ago — what inspired you to begin a pet shop business?

“After 26 years working in the pet trade for a manufacturer, I was ready for a change. The store we are now in had been a pet shop for over 40 years (I used to call in when I first started as a rep!) but had been closed for six months prior to us taking it over.

“The opportunity to re-open and change the layout, product range, and look of the store was something we really wanted to do. Portishead has always had a busy high street and lots of great independent retailers and a family run, independent Pet Shop was definitely something the town was in need of. ”

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How would you reflect on your first year?

“Busy! Building up any new business after a previous closure is challenging and the current climate is very hard on everyone. Keeping to our original brief and

On the shop f loor maintaining competitive prices, re-investing in new ranges, and listening to what customers need has seen the benefits of all that hard work.

“We wanted to completely change the look and feel of the old store. We reopened with an emphasis on quality, natural, healthy products, and friendly service. We sell a large range of products including our natural deli treats and own label food. Small things like adding our harness fitting station, selling loose wild bird food to save on packaging, and opening a grooming area are bringing in lots of new customers.”

How would you describe your typical customer?

“Our typical customer would be an owner looking for advice, whether it be on food, treats, or the overall well-being of their pets. Everyone can look online for this and we need to continue to offer a friendly face-face service. Competing on price can be a challenge — we have to offer something different that will attract customers into our store.”

What are your best-selling products?

“Our own brand food, natural treats and supplements, accessories, and own label wild

bird seed using empty plastic milk bottles to fill seed in-store which are then returned by the customer to re-fill.”

How do you source your stock?

“We use a mix of wholesalers and direct accounts who have all been really helpful over the last year. A great supplier rep who can grow the business by recommending new products and discuss deals is also really important.”

How do you promote your shop?

“Using our website and social media via Instagram and Facebook to post regular updates have been a great help. We now have customers who have moved away using our website to re-order — keeping this updated has been a huge benefit.”

What would be your best piece of advice to other independent pet shop owners?

“Keep evolving and shout about what makes you great — that could be your independence, service, knowledge, or ability to get special orders in for customers.

Competing with large multiples is hard work keep a close eye at what they are doing and any ideas you can ‘borrow’ and improve on.”

● FREE entry & parking ● FREE show catalogue ● 100’s of new launches ● Thousands of products To register for FREE entry visit www.patshow.co.uk www.petproductmarketing.co.uk

p28_PPM_Sep.indd 28

15/08/2023 14:35

The UK’s National Pet Industry Event TELFORD INTERNATIONAL CENTRE

1-2 October 2023 PATS largest show with over 250 exhibitors

• FREE entry & parking • FREE show catalogue • 100’s of new launches • Thousands of products IMPACT.indd 2

To register for FREE entry visit

www.patshow.co.uk 16/08/2023 13:22

PATS PREVIEW

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ATS Telford is gearing up to be the biggest show ever in the UK’s number one pet industry exhibition’s history.

Taking place at the Telford International Centre on Sunday and Monday October 1 — 2, three exhibition halls will host over 250 exhibiting companies and brands.

Show organiser Gordon Thomas said: “I’m happy to report that the major pet companies are heading for Telford, as well as a host of new exhibitors, and we will also be welcoming an impressive number of overseas businesses.

“The demand for stand space at PATS Telford has been phenomenal so we took the decision to extend even further into Hall 3.

“It’s great to be able to offer pet start-ups the chance to showcase their new products and services in the New Starter Zone, and the take-up has been really good so far.”

PATS Preview — the bigge

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PATS Telford is set to be a record breaker

At the show PATS is the only event in the UK where buyers from specialist pet stores and garden centres can view all the latest product launches under one roof. And as well as meeting up with a long list of PATS regulars, visitors will be greeted by a host of new faces and new products. A growing number of companies are choosing to exhibit for the first time as they see PATS as the perfect place to announce their future plans.

PATS Telford is the perfect venue for visiting retailers to discover what’s new in the market and an ideal opportunity to talk to manufacturers and suppliers. Here we take a look at what is not to be missed at the show.

All entries in the Showcase will be judged for the New Product Awards on the first morning of the show, so the results will be known and highlighted throughout the exhibition hall for the rest of the show.

The Awards at the New Products Showcase display take place at lunchtime on Sunday, 1st October.

Entries will be displayed under the following eight award categories:

New product showcase The New Product Showcase is a great opportunity for visiting retailers to see and touch the new products they will be stocking for the coming season.

The Showcase is designed to help buyers easily find the latest and most exciting products to hit the pet trade. There is an information card beside each product, giving details such as suggested retail price.

Once visitors have seen what they like, they then have the opportunity of visiting the stand of the manufacturer or supplier of that product to discuss it in more detail.

● Cat Food and Products ● Dog Food Products ● Dog Treat Products ● Dog Accessories and Toys ● Dog Harnesses, Leads and Dog Wear ● Small Animal and Bird Products ● Pet Care Products ● Grooming Products Winning an award in the PATS New Product Showcase can be the launch pad to huge sales — that’s according to companies whose new products have been recognised at previous exhibitions. Manufacturers can be confident that successful products have a great chance of becoming bestsellers because a panel of pet retailers decides the awards.

www.petproductmarketing.co.uk

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New Starter Zone at PATS Telford The PATS New Starter Zone in Hall 3 at PATS Telford is a space entirely dedicated to new businesses and start-ups, and will be well worth a visit.

The New Starter Zone has proved popular with start-up companies with 30 businesses eager to showcase their products and services. Supported by trade association PetQuip, with media partner Pet Product Marketing, the New

Grooming demonstrations PATS Telford will be presenting state-of-the-art grooming demonstrations and talks on both days of the show.

The grooming programme, in association with Peanut & Pickle, will include some of the country’s leading groomers.

The demonstrations will highlight the knowledge and expertise required to complete traditional grooming techniques successfully as well as showing off a few modern and creative ideas as well.

With an increasing number of pet retailers introducing grooming salons into their stores, the PATS programme of talks and demos will provide invaluable insights into this side of the business.

PATS organiser Gordon Thomas said: “We’re really excited to be running such a full programme of grooming talks and demonstrations in association with Peanut & Pickle.

“The grooming features were a highlight of last year’s PATS Telford and it’s great to be staging such an exciting programme again.”

gest show ever!

WOW Premium dog food made in Austria

Get tickets

Visit www.patshow.co.uk to register to visit Free entry includes: ● Entry to both days of the show ● Free car parking ● Free show catalogue ● Complimentary tea or coffee voucher ● Complimentary lunch voucher

Visiting PATS Opening times

Start Zone will enable visitors to source new and innovative products all in one place.

The highlight for this part of the show will be the New Starter Showcase where exhibitors will display one of their products. Entries will be judged by Retail and Innovation Expert Claire Gavin who will award the Most Innovative Product award.

The PATS preview e continues on th next pages, with d the floorplan an exhibitor list.

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With WOW, the family-owned company PetCo offers a broad variety of premium dog food at a fair price: Carefully balanced and openly declared complete food menus made in Austria, using locally sourced ingredients where possible. All WOW recipes are free from grain, gluten, preservatives, and added sugar. “Developed with experts and in line with the highest international guidelines, each WOW menu contains lots of fresh meat, nutritious vegetables, nutrientrich herbs as well as high-quality oils, providing dogs with everything they need for a strong and healthy life”, says WOW founder Katharina Miklauz.

For further information: www.BSBproducts.co.uk

uct Prod h Watc

Sunday, October 1: 9.30am — 5.00pm m Monday, October 2: 9.30am — 4.00pm

Free entry As well as PATS being an unrivalled opportunity to network and find out the latest about the pet industry, it’s very convenient for pet specialists to visit!

www.petproductmarketing.co.uk

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PATS

HALL 2 G80

New Product Showcase

G76

H74 / H76

WWW.CANAGANGROUP.COM

J70

J64

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H66

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J62 H62

HALL 3 HALL 3

J60 J58 J56

Voucher oucher Redemption Redemp Catering Point

N50 M47

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New Starter Zone PATS New Starter Showcase

H32

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L18

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PetQuip Business Lounge

New Product Showcase

P35

H52

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in association with Peanut & Pickle

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G50

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PATS Grooming Workshop

H54

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PATS Lounge

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Voucher Redemption Catering Point

H4 4

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G4/G6

www.petproductmarketing.co.uk

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G

HALL 1 G78

F80

E75 G76

F76 / F74

C80

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PATS Lounge

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Coffee Point

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A52 B50

C44

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B52

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B42 A42

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D40

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A40 A36

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ENTRANCE

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B10 / B10a

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ENTRANCE

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Issue Number : 16

A14

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A

Date : 12th Jul 2023

The dimensions on this plan have not been verified by Showlite Ltd and no responsibility can be accepted for any discrepancies

www.petproductmarketing.co.uk

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16/08/2023 10:08

PATS PREVIEW

View from a visitor As excitement starts to build for PATS Telford, a regular visitor reveals why the show has become a must-visit event for pet retailers and buyers.

Georgia Bullimore is head of buying at Bertie’s Pet Store, Portishead, Bristol.

What inspires you to visit a major pet industry exhibition like PATS? For us as a business, visiting an exhibition like PATS is a great opportunity to find out more information on certain brands and get a feel for new products before ordering them into the store for the first time.

How important is it to see all the new launches under one roof ?

Seeing all the new launches under one roof helps us save time when it comes to researching and finding new products to keep in stock in our store. It’s a great way of finding product launches that we otherwise may have missed.

Is it better to touch and feel new products rather than seeing a picture of them online?

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Absolutely. When it comes to ordering in new products, we like to know exactly what we are getting. So, visiting somewhere like PATS where items are out on display for you to see and feel is a huge bonus, as well

as being able to talk to suppliers about their products. We like to know exactly what we sell in our store and be able to pass on the best advice and information to our customers when they are buying from us.

Are your buying decisions for the year ahead based on a visit to PATS? We come to the shows mainly to find out about new start-ups and new products available. Being able to get promotional deals at the show is always a bonus!

Is it an easy show to find your way around?

Yes, even though it is a large show we have always been able to find what we are looking for.

Do you enjoy meeting your suppliers face-to-face and do you welcome the other networking opportunities?

Yes, we do, it’s a great way to catch up with suppliers, especially those we don’t always see regularly. It is also great to be able to talk to other businesses, similar to ours, and share ideas.

Would you recommend visiting the show to other retailers and buyers?

Yes, we would.

Come see us!

Pet Product Marketing will be there too! Visit stand H2 to say hello and enter our brilliant Win Stock competition. This is your chance to win great products to sell in your shop — thousands of pounds worth of stock.

Turn to page 47 to find out all about the brands who are giving away their products.

www.petproductmarketing.co.uk

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List of Exhibitors Exhibiting Name Stand Gallop Equestrian A10 Anhui Sealong Biobased Industrial Technology A14 HayPigs!

A16 Trinkety Paws A20 Sportspet A22 NuEPOS A30 Proflax A32 Bona A34 Di Fillippo Legnami A36 Digby & Fox (Shires Equestrian) A40 N Smith A42 Bugalugs A50 Axels Elixir A52 Inter-Zoo Pet Products A56 Ultragrime A60 curli A70 Orijen B10 Acana B10a Dog’s Love, Cat’s Love & Wow B12 Intersand B12a Paleo Ridge B2 Kennelpak B20 Petface B30 Litter Genie B4 Johnson’s Veterinary Products B40 Durham Animal Feeds B42 Forthglade B44 AK-9 B50 PowAir Natural Odour Neutraliser B52 Su-Bridge B60 Hertford Shelving (HSL) B76 Carnilove C10 Fleischeslust C12 Marly & Dan C12a Hai Premium Treats Co C2 Burns Pet Nutrition C20 Danish Design C30 COYA Pet C32 Blue Pet Co C34 Naturo Natural Pet Food C4 Catit C40 WHM Pet Group C42 Petlife International C44 Lords and Labradors C52 Benyfit Natural C54 Billy + Margot C54a Trespaws C56 Versele-Laga C60 Naked Dog C62 Natural Dog Food Direct C62a Non Stop Dogwear C80 Pedigree Wholesale D10 Soopa Pets D20 The Golden Paste Company D22 George Barclay D24 PBW News D30 Finer By Nature D32 Essential Foods D34 BYMiT D38 Pets Choice D40 Miro & Makauri D42

Max & Molly Bucktons & Peckish FARM Pet food Eden Pet Foods Sharples Pet James & Steel Snug & Cosy Earth Animal Scruffs Verm-X The Pawfume Shop Barker & Barker Kompact9 Mealberry GmbH Cotswold Raw Lennox Henry Wag Imac Pet Products (Italy) Jollypet Dougie’s Pets The Little Hay Co Pet Trade Innovations Wilsons Pet Food Petcon The Animal People Recruitment Company Passionate About Pet Food Nutriment Fold Hill Foods Aniforte GWF Nutrition Animology Bronte Glen Dobbyman Pooch Snax Pet Remedy Dogs Trust Rukka Pets Premier EPOS Noradog Barking Heads Just 6 Earthbound AATU Pero Foods Trixie Tailor-Grace Naturaw Chanelle Pharma Whistl Fulfilment Assisi Pet Care TRM Pet Marnoch Pet Supplies Symply Pet Foods Canagan Coucour easibed & easichick Windsor Food Machinery CSI Urine Woolf UK For All DogKind Lider Bentonit Lider Pet Food Hownd Meowing Heads Peterals ProDog Raw Mark and Chappell

D44 D50 D54 D56 D60 D64 D80 E10 E11 E12 E13 E14 E15 E22 E23 E31 E32 E33 E34 E35 E38 E40 E41 E42 E43 E47 E49 E50 E51 E52 E60 E61 E64 E65 E70 E71 E73 E74 E75 F10 F12 F14 F16 F2 F20 F30 F32 F34 F36 F40 F42 F46 F50 F52 F60 F62 F64 F66 F70 F72 F74 F76 F78 F8 F80 G10 G12

We.pet G14 Pawsome Paws Boutique G16 Fish4Pets G18 Aqueos G2 Podium Pet Products G20 Green & Wilds G30 Hem and Boo/ Dog & Co/Hemmo and Co G32 Dog Space G34 Little BigPaw G4 Company of Animals G42 NAW G44 Oh So Precious G46 JR Pet Products G50/G60 PetBuddy Group G6 Beco G76 The Innocent Hound G78 Ancol H10 PPM Winstock H2 KONG Company H20 Butcher’s Pet Care H30 Nova Dog Chews H32 PPM H4 Natures Menu H40 Dorwest Herbs H44 Vital Pet Group H52 Pezzie H54 COCO JOJO & DOOG H56 Burgess Pet Care H60 Frozzy’s H62 Cocopup H66 Alpha H74 Vitalin H76 ProTrainings J10 Simply2 Pet Products J12 The Barking Bakery J20 J30 Dicky Bag Rosetta Brands J36 Gambol Pet Group J4 Nature’s Variety J40 Natural Instinct J42 Qingdao Weichong Pet Products J44 Adios Plastic J50 Feedwell Animal Foods J56 Pooch & Hound J58 Scoff Paper J60 Kittilitt Cat Litter J62 Pawdaw of London J64 Percuro Planet Friendly Pet Food J70 PetQuip K10 Dot Dot Pet Co K11 Dernier and Hamlyn K13 Simon’s Kitchen K15 China Ole Pet Snacks Group K17 Rogz K20 Pet Treats Wholesale K21 Blink Cat Food K24 Coveris K29 Direct Meats K30 H3D K35 AB7 Sante K40 Trackimo K46 LaserSmith K9 Paws In Earnest L10 Wyld Cub L13

Snif-Snax L14 Injoya L15 Furr Boost L16 Pet Fest UK L18 Aloise & Co L19 Cobbydog L20 Cazo Design for Pets L24 Pet Concept L30 Fetched L32 Poorly-Paws L34 Fountasia L50 SJ Technology L8 EDDGY L9 Snoots & Sploots M11 Tangle M13 Gizzls M14 Pettle Pets M15 No Fuss Fill M16 WILDLIFE WORLD M17 House of Paws M18 Dr. Zoo M19 Cliverton Insurance M20 Star Pets Wholesale M24 History & Heraldry M25 Natures Wild by Eastern Connections M29 Twiggy Tags M30 Inspired M34 Earthz Pet M40 Qingdao Quanluna Petfood M47 The Tidy Pet Co M8 Yakeese M9 Ralph & Co N10 Hugo and Ted N11 Walker & Drake N14 Pawer Water N15 Extreme Lounging N16 Lillidale Animal Health N25 Ace Antlers N32 Sure Petcare & HomeAgain N32 HD Labels N35 L.S. Arts & Crafts Co N40 Peanut & Pickle N50 Gruff Pawtraits N7 Bark Avenue N8 The Poocher N9 Earthy Sustainable P10 Tillymint Communications P12 Bomb Cosmetics P14 Schesir P18 Whitebridge Pet Brands P20 Waterless N23 Borvo Nutrients P25 Zoo Med Laboratories P30 Dog Dog Collection P34 Better Origin P35 Marleybones P8

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www.petproductmarketing.co.uk

p34_35_PPM_Sep.indd 35

15/08/2023 15:21

PATS NEW STARTER ZONE

Bark Avenue

Bomb Cosmetics

Bark Avenue are the creators of the iconic ‘Handsfree Dog Walking Bag.’ Designed to give all dog owners a pleasurable dog walking experience, it features a discrete poop bag dispenser, a waist belt attachment, multiple clips to secure your dog, and specifically designed wipeable pockets for treats, water bowls, and bottles. They also provide luxury designer accessories, including matching collars, anti-tangle leads, harnesses, warm jumpers, and high-quality waterproof coats.

Our four-legged friends can be the love of our lives so why not treat them to some of their pet range?

Bomb Cosmetics has everything you need to keep your pooch smelling, feeling, and looking PAWFECT with their natural and handmade products. They have a variety of paw balms, paw soak, dog shampoo bars, dog candles, and dog pamper gift sets.

Website: bombcosmetics.co.uk Stand: P14

Website: barkavenue.co.uk Stand: N8

Meet the New Starters!

36

We find out more about the start-up pet brands who will be showcasing at PATS in the New Starter Zone

Dernier and Hamlyn

Dot Dot Pet Co

DH Lifelabs is revolutionising the home cleaning industry with a commitment to effectiveness, environmental sustainability, and user safety with the brand’s innovative product line. The Aaira air purifier range keeps your space clean and free of pet odours while actively disinfecting the space using HOCl. The Aaira Surface can be used to clean and disinfect surfaces and pet stains without the need for harmful chemicals. The Sciaire range can remove pet odours and allergens that can affect pets and people. The Sciaire Portable is perfectly designed to go in the car and keep your car smelling clean.

Website: dhlifelabs.co.uk Stand: K13

Gen-Z pet lifestyle and wellness brand Dot Dot Pet is delighted to be officially launching at PATS Telford 2023.

Come and see their values of Pet-First, Fun, Eco-Conscious and Diversity come to life with an exciting range of high-quality products including shampoos, biodegradable towels, and bamboo towels — all with USPs to benefit pet parents and pets alike. Supported by their distinctive branding, Dot Dot Pet is an exciting, disruptive company with distinctive branding that will deliver products to champion pets and grow the category.

Website: dotdotpet.com Stand: K11

www.petproductmarketing.co.uk

p36_44_PPM_Sep.indd 36

15/08/2023 15:22

EDDGY

Earthy Sustainable Introducing an exquisite line of pet and wildlife products, meticulously crafted with sustainability and natural aesthetics in mind. At Earthy Sustainable, they take pride in offering a range of products that are not only functional but also ecofriendly.

Unlike conventional feeders that often employ unsightly plastic and wire, their bird feeders embody elegance and conscientious design. They understand the importance of creating products that harmonise with nature, enhancing the beauty of any outdoor space while providing a safe haven for wildlife.

A Shoreditch-based, female-run brand with a big mission and attitude that’s all about breaking boundaries. Their secret weapon? Recycled and rebellious dog products! They believe in sustainability and refuse to settle for the ordinary.

With their unique creations, they’re shaking up the pet industry and challenging the status quo. So, if you’re looking for something fresh, eco-friendly, and full of attitude for your furry friend, EDDGY is here to rock your world.

Website: eddgy.com Stand: L9

Website: earthysustainable.co.uk Stand: P10

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Furr Boost

Extreme Lounging The Extreme Lounging B-DOG is just the place to stretch out your paws. The B dog’s outdoor polyester fabric makes this tough enough for canines, while the teddy fleece delivers snooze-inducing comfort for four-legged members of the family. Choose the colour to suit your dog’s style. Manufactured in the UK.

Website: extremelounging.co.uk Stand: N16

Furr Boost is healthy hydration for your fur baby, designed specifically to aid your pooch’s hydration and well-being. It’s available in three tasty flavours: Beef, Broccoli, and Blueberry; Chicken, Butternut Squash and Cranberry; and Pork, Sweet Potato and Apple. The drinks are designed with hydration in mind to boost your dog’s daily water intake and also offer a range of other health benefits including supporting healthy skin and coat, healthy metabolism, reducing anxiety, supporting immunity, and aiding digestion. Each drink contains real meat, fruit, and vegetables, as well as a host of natural added oils and vitamins.

Website: furrboost.com Stand: L16

www.petproductmarketing.co.uk

p36_44_PPM_Sep.indd 37

15/08/2023 15:23

PATS NEW STARTER ZONE

Gizzls

Injoya

Explore their range of 100% natural treats for dogs and cats. Hand-baked with love, all of their ethicallysourced, sustainable ingredients have been carefully chosen to compliment your pet’s health and well-being.

We love our pets and the least we can do is help them and make their day brighter because we get so much joy and love back from them.

Gizzls offers three ranges — Botanicals, Everyday, and Soft Bites – of delicious hypoallergenic cat and dog treats that are 100% natural with zero nasties and a firm wiggle of approval from their chief taste tasters.

Website: gizzls.co.uk Stand: M14

Passionate about inspiring joy in animals, Injoya was founded by fellow pet owners who are committed to improving the lives of pets. Injoya houses a selection of snuffle enrichment tools and wellness solutions that support a healthier, happier and motivated lifestyle for pets.

Their snuffle mats are delightful brain games that awaken a dog’s instinct to forage and explore the world with their noses, providing motivation and supporting the healthy lifestyle we all wish to give our pets. Their research-driven approach centres on ensuring a more enjoyable and accessible connection between both our furry friends and their dedicated pet parents.

Website: injoya.com Stand: L15

Gruff Pawtraits

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Gruff Pawtraits is a greeting card company that was started three years ago by a professional photographer who, quite by chance while on a human shoot, used the model’s dog as a stand-in to test their lights. They could not quite believe how the dog’s personality shone through in that first picture. Gruff Pawtraits has now developed a range of over 50 different dog breed greeting cards and supplies independent shops and garden centres throughout the UK and Europe.

Website: gruffpawtraits.com Stand: N7

Hugo and Ted Hugo and Ted is a British made brand specialising in sustainable pet and human apparel. They design, cut, and hand-make all of their products including offering a bespoke made to measure service for apparel that ensures they cater for all breeds, all shapes, and sizes.

They strive to alter the mindset of throw-away fashion by creating timeless, durable products with practicality at their heart. All of their products are made to be versatile with different options to suit all seasons.

LaserSmith Located in Bangor, Co. Down, their family-owned company is an expert in CNC and laser cutting and engraving. They offer an array of exclusive products and personalised services to cater to the unique needs of customers. Whether you need intricate engravings or precise cuts, LaserSmith has got you covered.

Trust them to deliver quality work that meets your standards. They’re committed to providing excellent customer service that will keep you coming back for more. They aim to exceed your expectations every time — choose them for all your cutting and engraving needs.

Website: lasersmith.co.uk Stand: K9

Website: hugoandtedltd.com Stand: N11

www.petproductmarketing.co.uk

p36_44_PPM_Sep.indd 38

15/08/2023 15:34

MEATY DELIGHT® is becoming CARNY® The same great food, with more sizes and flavours 100% Fresh Ingredients

NO Grain

Visable Meaty Chunks

NO Gluten

HIGH Meat Content

AFFORDABLE Price Point

exclusively available from South West Emma Frake 07747 031878

North West Cheryll Flanagan 07443 072244

North & Scotland Ian Pullman 07387 023977

Tel: 01953 882485 SU BRIDGE.indd 2

National Sales Manager Lynne Hopwood 07500 905739

East Anglia Liz Matthews 07827 963931

East Midlands Jacky Rees 07889 167348

London & South East Tracey Clark 07894 586648

www.su-bridge.co.uk 14/08/2023 15:51

PATS NEW STARTER ZONE

Marleybones

Pawer Water

Marleybones is taking pantry fresh® dog food to shelves for the first time. Marleybones is a dog-centred food and gourmet treat brand that makes owners feel good about what they’re serving their dog. It’s tasty, sustainable and ready to serve meals that fit into modern lifestyles. They make fresh, natural, and superfood-rich meals with 60% fresh meat and fish, vegetables, seeds, and superfoods that are gently steamcooked. Their packaging is fully recyclable and they’re proudly certified plastic neutral. Winning hearts among thousands of satisfied pet parents, Marleybones were rated 4.8 on Trustpilot.

Pawer Water is the ultimate solution for canine wellness and hydration. With their carefully crafted formula, made of essential electrolytes, collagen, vitamins, antioxidants, and other pawerful ingredients (no fillers!), at Pawer Water, they go beyond hydration.

And the fact that you can slip a Pawer Water stick in your pocket means you can give your dog a muchneeded boost anytime, anyplace! Pawer Water offers a fresh perspective on dog wellness, ensuring your furry friends stay hydrated and thriving. Join the Dog Wellness Revolution!

Website: pawerwater.com Stand: N15

Website: marleybones.com Stand: P8

Paws In Earnest No Fuss Fill 40

Welcome to No Fuss Fill, home of the best-selling No Fuss Fill® Enrichment Toy filler. Say goodbye to messy, time-consuming toy filling with their unique, innovative, hassle-free solution. Made in the Midlands, it’s quick and easy to use. Explore their range of products for the home, kitchen, and on-thego, designed to make life easier and more enjoyable for dogs and the people who care for them, including the revolutionary SkooGo® Dog walking Gloves with integrated pockets for treats and poo bags, making dog walks a breeze. No Fuss Fill were proud finalists of the Product Innovation Award (PIF) 2022.

Paws In Earnest is an independent pet enrichment brand creating original, high quality products that make dog parenting easier. Their products are designed in-house by owner Melissa who is passionate about creating innovative solutions to everyday problems. They are proud that their unique products are distributed and shipped worldwide.

They create their products with both form and function in mind. Think timeless elegant designs that don’t look out of place in the home. The best seller, Stopple, is designed to make enrichment prep easier, saving time on clean-up and reducing stress.

Website: pawsinearnest.co.uk Stand: L10

Pettle Pets Website: nofussfill.com Stand: M16

Pettle Pets was established in 2023 with the vision to create a luxury pet care brand. They will be showcasing their first product, an innovative three-in-one grooming product called Brush³ which combines the traditional pin brush with a coat conditioning oil atomizer and UV sterilization for complete coat care. They will be launching further products during 2023 and 2024.

Website: pettlepets.com Stand: M15

www.petproductmarketing.co.uk

p36_44_PPM_Sep.indd 40

15/08/2023 15:35

NEW

Introducing the new simple, wholesome treats by Cooper & Co. Each treat is gently shaped and air-dried r-dried oover ver a numbe numberr of days to ensure maximum flavour and maintain nutritional benefits.

Formulated with added vitamins, minerals and healthy ingredients to support dogs’ health. Available in seven nutritious and natural recipes.

With category-leading margins, new Point of Sale and aligned to the rising high meat trend, this range is sure to make an impact in your sales and delight your customers.

Retailed in Cases of 10 bags per flavour. RRP £4.99.

Ready to order?

POINT OF SALE AVAILABLE

Contact your local Business Development Manager to find out more about the range of treats and dry dog food, and ask about our NEW Point of Sale to make an impact in your stores now.

Cooper & Co is exclusive to Pedigree Wholesale, and available to the specialist pet retailer only.

0115 982 3900 PEDIGREE_COOPER.indd 2

sales@petproducts.co.uk

petproducts.co.uk 14/08/2023 15:52

PATS NEW STARTER ZONE

Poocher

SJ Technology

Say goodbye to awkward walks and hand-carrying stinky poo bags. Introducing Poocher®, the revolutionary portable dog poo bin designed to securely and hygienically carry soiled dog poo bags, hassle-free. With its airtight design, Poocher® completely traps odours while offering practical features like ample capacity, lightness, and durability.

Poocher® is also easy to empty and fully washable.

Poocher® is purposeful, functional, sanitary, and cost-effective. Carry it effortlessly strapped to your shoulder, belt, or backpack. Discarded dog poo is toxic and poses threats to public spaces, human health, animals, and the ecosystem. Put the poo in Poocher® for a safer environment and cleaner neighbourhoods.

Website: thepoocher.co.uk Stand: N9

Ralph & Co 42

Ralph & Co are an award-winning independent British lifestyle brand for people who are passionate about their dogs and their homes. All of their products are designed in Great Britain and handcrafted by partners in the heart of Tuscany. Ralph & Co use the finest local materials including upholstery grade fabric and vegetable tanned leather from the world famous Sante Croce tanneries. Having featured in the likes of ‘Vogue’ and ‘Marie Claire’, Ralph & Co were awarded the Best Large Dog Bed with the ‘Independent’ in 2022.

SJ Pet is a pet product manufacturer with their own design team, mainly producing pet toys, harnesses, collars, leashes, and pet beds. They are pet parents so understand your pets are part of your family. At SJ Pet, they have excellent design, strict quality and safety control on their products. They put their heart into every product they produce and are committed to making your pets happy and healthy.

Stand: L8

Snif-Snax Introducing Snif-Snax, a family-owned British manufacturer of all-natural, limited ingredient, quality pet treats located in the heart of the Lake District. They receive daily deliveries of fresh salmon from their very own human salmon operations, conveniently situated next door. They blend premium salmon with sweet potatoes, shape and mix it into delightful treats that are carefully baked to ensure the preservation of their valuable nutrition. These treats are a nutritional powerhouse, boasting excellent palatability and serving an abundant source of quality protein, essential vitamins, and Omega-3 fatty acids.

Website: snifsnax.com Stand: L14

Snoots & Sploots Website: ralphand.co Stand: N10

Simon’s Kitchen At Simon’s kitchen, they create the best raw food for dogs and cats. Simon’s Kitchen Raw Food for cats and dogs is a unique blend of high-quality, 100% human-grade meat, bone, offal, and natural nutrients. Their goal is to closely mimic the natural, balanced diet that pets would experience when consuming whole prey in the wild.

We’re marketing professionals with a passion for pets. We founded Snoots & Sploots with the goal of achieving great results while having a binky worthy time. Our fetching services: Hub Listings — New for 2023, the ulti-mutt pet directory. The go to place for everything a happy pet and human needs. Join our pack to make pet owners aware of your services.

Marketing Services — marketing services such as mentoring, consulting, strategy, social media, SEO, and more so that you can focus on the floofs.

Website: simonskitchenrawfood.co.uk Stand: K15

Website: snootsandsploots.co.uk Stand: M11

www.petproductmarketing.co.uk

p36_44_PPM_Sep.indd 42

15/08/2023 15:36

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! e d o c R Q e h t n a c s r O

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15/08/2023 09:00

PATS NEW STARTER ZONE

Tangle

Walker & Drake

Tangle collect end-of-life fishing nets from ports and recycle them into sustainable dog products. As their products are made from recycled fishing nets, it means they’re waterproof, strong, and practically indestructible. The colour of their products is the exact same as the fishing nets that go into them. Currently, they make dog leads, bowls and toys.

Walker & Drake produce premium cold pressed dog food, tasty soft baked treats, and complete wet food for dogs. All their products are UK made and the packaging is 100% recyclable. Visit their stand at PATS to enquire about stocking their amazing products.

Website: walkeranddrake.com Stand: N14

Website: tanglemission.com Stand: M13

Wyld Cub

The Tidy Pet Co

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The largest and thickest pet wipe on the market today, which is why they refer to it as a JUMBO Cleansing Towel for Pets. All you need is one to remove dirt, odour (we’re looking at you, fox poo) and all things yucky. Large and thick enough to clean dogs and cats of all sizes, with a green tea leaf scent to keep them smelling fresh. They are 100% biodegradable, contain no parabens or alcohol, made with aloe and vitamin E and won’t remove flea treatment. A towel a day keeps the baths away!

Wyld Cub is an award-winning, independent dog accessories brand that puts dogs at the heart of everything they do. Designed in-house by owner and designer Leonie, Wyld Cub believe dogs deserve highquality walking essentials that are comfortable, safe, and stylish.

With thoughtful materials and inclusive sizing, the walk-wear is quality tested by a UKAS Accredited Laboratory to meet EU and UK Standards and their products are rated 5 stars on Feefo. Awarded PetQuip ‘Business Start-Up of the Year’ and ‘Pet Accessories of the Year.’

Website: thetidypetco.com Stand: M8

Website: wyldcub.com Stand: L13

Tillymint Communications Want your pet business to hit the headlines? Tillymint Communications will help generate visibility and awareness of your brand with bespoke marketing communications packages.

Their expertise within the pet industry provides an integrated and creative approach to convey your story, brand credentials, and benefits to trade and consumer audiences.

Tillymint specialises in public relations, media relations, reputation management, stakeholder relations, social media management and copywriting.

They also offer creative design, web development, advertising, print management, and content creation services.

Yakeese Yakeese are yak cheese dogs treats that canines love!

Direct from the Himalayan Mountains, they are made with an ancient recipe in the most sustainable way.

They are 100% natural, great for teeth and training puppies, long lasting, and they are excellent value with no waste, as the last piece of the bar can be puffed up in the microwave! They are low fat, low lactose, gluten free, no odour, and no staining. Yakeese offer the option of own branding the products and can supply any quantity required (MOQ’s apply) to retailers and wholesalers.

Website: tillymint.co.uk Stand: P12

Website: yakeese.com Stand: M9

www.petproductmarketing.co.uk

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15/08/2023 15:58

BUSINESS ADVICE

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uiet quitting’ has quickly become one of the hottest topics in recruitment with 1 in 3 UK workers confessing to doing no more than stipulated in their job description.

Tell-tale signs can include decreased productivity and poor communication with the global workplace report suggesting that disengagement can cost a company up to 34% of an employee’s salary. This not only represents financial loss but can have further repercussions on an organisation’s customer service, performance, and company culture.

Recruitment software experts Occupop identify when an employee may be ‘quiet quitting’ and share some practical business tips on how to re-engage your workforce.

Quiet Quitting: Signs to look out for and how to re-engage employees What to look out for?

Decreased productivity Employees may intentionally reduce their efforts in the workplace, doing the bare minimum. This may include completing tasks half-heartedly, falling short of standards, or repeatedly failing to meet deadlines.

Emotional detachment Lack of participation in group tasks, disinterest in teamwork, and a lack of ideas are clear indications of workplace ennui. Quiet quitters will often become emotionally detached from their work and colleagues or their organisation’s guiding principles.

Increased absenteeism ‘Presenteeism’ – the act of simply turning up and not being particularly productive is nothing new but quiet quitters will likely take more frequent fraudulent sick leaves, personal days, or holidays. This could facilitate more time to be spent searching for new jobs or enjoying extra downtime.

discussions. They may also show reluctance to take on additional responsibilities or projects.

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being with dedicated health and wellbeing programmes. This may include opportunities for exercise, healthy breakfasts, and mental health support.

Pursuing other opportunities Some quiet quitters may even use their contact time to hunt for other job opportunities. This may be conducted discreetly on working-from-home days while some may even use time to pursue lucrative ‘side hustles’ or freelance work while on the clock.

What can employers do to re-engage workers?

Clearly, this is not just a problem of employee laziness with large, macroeconomic factors affecting the British workforce in recent years. Rising inflation rates and cost-of-living pressures have caused real growth pay rates to decrease by 3.4% year on year while poor leadership and company culture are also commonly cited reasons for the ‘quiet quit.’

Opportunities for growth Providing employees with growth and development will demonstrate a commitment to your people as well as your profit margins. Retaining a people-focused culture with training sessions, internal recruitment, and transparency can help your workforce remain aligned with your company’s guiding mission.

Listen to your employees Literally take the ‘quiet’ out of quiet quitting by conducting open and honest discussions with your employees. Consult them on which aspects of company life they are unhappy with and try to reach a solution beneficial to you both.

Here are some constructive ideas for reenergising your people:

Poor communication

Invest in your workforce

Quiet quitters will likely limit interactions with their colleagues and managers and steer clear of unnecessary conversations or

According to statistics, the average UK worker works 36.4 hours per week so it’ll be wise to prioritise their well-

About the author This feature was written by Caroline Gleeson, CEO of Occupop, a business specialising in recruitment software.

www.petproductmarketing.co.uk

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16/08/2023 08:47

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15/08/2023 14:53

Fo r i n d e p e n d e n t p e t r e t a i l e r s

w w w. p e t p r o d u c t m a r k e t i n g . c o. u k

September 2023

Pet Product Marketing PLAN AHEAD, GET AHEAD… Cover photography: Shutterstock

Pet Product Marketing will continue to bring you more great supplements in 2014. If you want to feature and promote your business in them, contact: Advertising Angelo Gentile Key account director 01733 366417 angelo.gentile@bauermedia.co.uk Zaher Khan Display sales executive 01733 366404 zaher.khan@bauermedia.co.uk

S OF D N A S U O H T N I W YOUR CHANCE TO OP! H S R U O Y R O F K C F STO O H T R O W S D N U PO Turn to page 57 to see how to enter

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16/08/2023 13:23

Loved by more than 85% of fussy felines!*

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t is no secret that cats are deemed fussy in the food department. So, how can we feed cats a gentle, ii healthy diet that satisfies the fussiest of felines? Vet, John Burns MBE and the pet nutritionists at Burns Pet Nutrition have put their heads together to crack the kitty code!

The best-loved pet food brand, Burns Pet Nutrition, introduces an exciting new cat food range to suit even the fussiest of felines. Voted Britain’s favourite dog food for 2 years in a

row, Burns now marks its scent on the cat food market with a recipe that hits the nail on the head.

Introducing a new and improved dry food recipe for cats, suitable for all breeds and ages. Available in 4 tasty varieties; Adult Cat Chicken & Brown Rice, Turkey & Brown Rice, Sensitive Duck & Potato and Kitten Chicken & Rice. Developed by a vet, the full range provides the balance of nutrients that Burns is notorious for.

The new recipes contain extra protein for extra tastiness.

The new and improved range includes a delicious addition; Turkey & Brown Rice. This hypoallergenic diet is an ideal complete diet for any adult or senior cat. The tasty and healthy ingredients are highly digestible, making it suitable for cats with sensitive stomachs. Like all Burns recipes, Turkey & Brown Rice has only the highest quality ingredients crammed into each and every biscuit.

The added protein ensures that even the fussiest and busiest of cats will be satisfied and ready to go. The

To find out more about Burns and their products, please contact sales@burnspet.co.uk or 0800 018 1890.

natural recipes are complete with all 11 essential amino acids, taurine for healthy eyes and heart, and are free of common allergens such as wheat, beef and dairy. Suitable for cats of all activity levels, Burns’ new and improved cat food is ideal for maintaining optimal health through every step of their lives.

Whilst all Burns recipes are gentle and hypoallergenic, Sensitive Cat Duck & Potato caters to extrasensitive tummies. The recipe contains natural, novel ingredients that help avoid common food allergens. Made up of simple ingredients and is grain-free, glutenfree and dairy-free, this diet suited to cats with digestive issues.

Through this extra-special launch, Burns continues their original mission of prioritising pet health through a natural, wholesome and deliciously satisfying diet.

What you will win A Burns Purrfect Bundle of our New Cat Range worth £482 at RRP: 1.5 kg Bags x 6 off each and 300g Bags x 7 off each! ● Adult Cat Chicken & Brown Rice ● Turkey & Brown Rice, ● Sensitive Duck & Potato ● Kitten Chicken & Rice

*66 out of 76 cats considered to be “fussy” by their owners (86.7%), in a poll of 183 cats trialling Burns Cat Original Chicken.

WINSTOCK 2023

www.petproductmarketing.co.uk

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16/08/2023 12:19

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NEW!

CONTACT YOUR LOCAL AREA REP www.petproductmarketing.co.uk

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16/08/2023 12:19

WINSTOCK 2023

O

ver the last 24 years Catit has delighted cats and their owners around the world with innovative products such as their insanely popular Senses Playground cat toys and the now ubiquitous ‘Flower’ drinking fountain range. Following this success, the Hagen Group owned brand ventured into the treat market with Catit Creamy, which went on to become one of the world’s best-selling creamy cat treats. Catit are now expanding their focus to include a cohesive new range of healthy and nutritious dry and wet cat foods.

Catit launches exciting new food range Catit has become one of the most established names in the cat accessory and treat markets, now they’re setting their sights on the food sector to take the brand to the next level.

Catit Cuisine is a range of ten tasty, iv wholesome wet foods that are just as good as if they’d been cooked at home! The exciting new range consists of three different textures - Pates, Mousses and Stews - which cater for adult cats of all lifestyles.

Catit Cuisine Mousse and Pate feature a high meat content and offer cats a complete nutritional diet, while Catit Cuisine Stews are an innovative complementary wet food low in calories and loaded with tender chunks of meat and vegetables in broth, making them the perfect hydrating accompaniment to a dry food diet. Catit Cuisine is innovatively packaged in recyclable TetraPak cartons, which are easy to store, easy to serve and minimise wasted space in transit, making them a more sustainable option. With up to 95g of food in each carton, Catit Cuisine offers a better value option compared to the norm.

Catit Recipes is a new range of healthy, complete dry cat food featuring three different formulas: Adult Poultry, Adult Poultry with Ocean fish and Adult Poultry for Indoor/Sterilised cats. Each

formulation is made with real meat and fresh ingredients, locally sourced and gently cooked to maintain its nutritional benefits. Various superfoods such as liver, blueberries and cranberries help maintain health and wellbeing. All Catit Recipes foods are packaged in fully recyclable, resealable bags.

Designed to Sell In a recent research study amongst cat owners, Catit was listed as the most recognised cat accessory brand.

With a strong focus in social media engagement and online reach, demand for Catit products is growing daily so don’t miss out on the fastest growing cat brand in the market.

Catit’s food launch will be supported by a full suite of instore display materials, a large-scale promotional campaign covering digital and print based media and widescale sampling activities to drive consumer demand, along with a launch promotion to encourage initial trial. With the brand equity and consumer trust Catit has built, this new cohesive food range is destined to be a winner!

What you will win ● Catit are offering one lucky store the chance to win an amazing £500 (at RRP) of Catit products, including the new foods.

Speak to the Catit team at PATS on Stand C40 to find out how you can benefit by listing Catit Recipes and Cuisine foods today.

More information: www.catit.com

www.petproductmarketing.co.uk

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16/08/2023 11:43

N AT URA L LY TA T ST Y Available in 10 varieties

Up to 25 25% more foo food in the * box , goo good for an extra se serving (*) as compared to a can, containing 75g on average.

Visit us at PATS Stand C40 Speak to your Hagen sales manager for more details

HEALT H Y A N ND D D DE EL LIC ICIOUS IOUS

Available in 400g & 2kg bags

Irresistible, highly digestible, and packed with natural goodness (*) as percentage out of total protein content

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Also available from

16/08/2023 11:44

WINSTOCK 2023

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atural pet food brand, Forthglade, has launched new irresistible meaty treats - Meaty Bites, Fishy Bites and Meaty Nibbles.

The tail-waggingly tasty natural meaty treats are bursting with goodness, grain-free, air-dried and as with all Forthglade recipes, free from junk or fillers.

Each treat is made with 100% natural ingredients, containing 75% chicken or 75% salmon and gently air-dried to lock in the goodness.

They’re perfect best friend treats.

Forthglade Natural Pet Food launches irresistible meaty treats vi

and easily broken in two for smaller dogs or to make them last longer.

Meaty Nibbles – Chicken with Liver

Meaty Bites – Chicken with Apple Chicken with Apply meaty bites are delicious, heart-shaped, soft and squishy bites. Made with 75% chicken, with apple, grain-free and 100% natural ingredients, air-dried to seal in the goodness.

Fishy Bites – Salmon with Dill Salmon with Dill fishy bites are grain-free, 100% natural ingredients and made with 75% salmon, with dill. Air-dried, heart-shaped, soft and squishy, each treat is super indulgent

Looking for the perfect training treat? Part of Forthglade’s new meaty treats range is Chicken with Liver Meaty Nibbles. The delicious meaty nibbles contain 75% chicken with super tasty liver. Each soft, meaty morsel is a great size for rewarding best behaviour.

Grain-free and made with 100% natural ingredients, Meaty Nibbles are gentle on tummies and air-dried to seal in the goodness.

The new Meaty Treats range joins Forthglade’s popular range of multifunctional soft bites, which are designed to complement dogs’ daily routines with six recipes consisting of; ● Joints & Bones with salmon oil, glucosamine and chondroitin. ● Digestive Health with chicken, ginger, parsley and chicory

● Fresh Breath with peppermint and parsley ● Plant-based Rewards with banana and honey ● Calming with turkey, camomile, lavender and lemon balm ● Rewards with chicken and liver.

Along with dental sticks and a delicious range of salmon, lamb and turkey soft bites.

All Forthglade’s tail-waggingly tasty treats are made in the UK with natural ingredients, free from any junk or fillers to help nourish the relationship with our dogs. Suitable for dogs aged 2+ months.

The new meaty treats are available in 70g pouches with RRP £3.25.

For further information contact the team trade@forthglade.com or visit www.forthglade.com

What you will win ● A selection of Forthglade’s natural grain-free treats range worth £500

www.petproductmarketing.co.uk

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16/08/2023 13:20

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16/08/2023 13:21

WINSTOCK 2023

Over £500 worth of nutrient-dense dog food for holistic vitality everyday

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italin’s recipe for vitality starts on the farm, where they work with the seasons and the sunrise to gather the nutrient-dense ingredients that make their food so special. From their freshly prepared meats to their actively healthy kitchen garden botanicals, every Vitalin recipe is underpinned by generations of farming and nutritional expertise and designed to give dogs a zest for life.

Made in their own factory here in the UK, Vitalin offer a host of options including grain-free, with oats & barley, vegetarian, and a choice of protein. Designed for all dog kind, for small breed or large, joint support viii is included in all adult recipes, supporting the joints of dogs of every age. With 10% fresh meat enhanced with prebiotics, paraprobiotics, herbs & botanicals, Vitalin delivers everyday holistic vitality. Vitalin prides itself on being sustainably sourced and responsibly reared, sourcing locally first where they can, with UK sourced meats including some from their own farms. All packaging is recyclable at larger stores with a handy reseal on the bags, keeping the last bowl as fresh as the first, providing nutrient dense vitality.

all the nutrients that your puppy needs to grow.

Vitalin puppy includes high nucleotide yeast, which is an excellent protein source, to support muscle growth and development.

thyme & root vegetables and lamb with mint. In response to customer feedback, the lamb with mint recipe has been developed without chicken, using lamb as a single animal protein source.

Chicken with thyme & root vegetables and lamb with mint will be available in small breed formulations, with smaller kibble size and bespoke fat and protein levels for your smaller furry friends. Vitalin’s Farmhouse recipes offer inclusion of oats and barley providing slowrelease energy and a natural source of fibre while allowing the recipe to be more cost effective and keeping the quality of the food high. Completely new to the world of Vitalin is their vegetarian recipe, a complete recipe for adult dogs. This formulation has vegetarian sources of vitamin D and uses soya as a protein source. Vitalin’s puppy recipe has been specially formulated for puppies, providing

The new Vitalin range will be available from early September, in 12kg and 2kg bags. For stockist information please email info@vitalinpetfood. co.uk.

For more information, Vitalin’s new website will be live in early September, to register interest visit vitalinpetfood.co.uk/new and follow them on Facebook and Instagram @VitalinPetFood.

The future of Vitalin Vitalin’s new range is formulated for all dog kind, from grain free to vegetarian. There is plenty of choice for your four-legged friend. The grain free recipes include chicken with

What you will win ● 1 bag of every new Vitalin recipe, 16 bags in total. £514 RRP. www.petproductmarketing.co.uk

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16/08/2023 10:56

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www.petproductmarketing.co.uk

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16/08/2023 10:56

Brand new supplementary revenue opportunity: Oh So Precious Pet Keepsakes is a complementary yet non-competing range pet lovers have been waitingg for!

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h So Precious is a brand new range designed mories and to inspire pet owners to cherish memories nd provide milestones through their pet’s life, and comfort through thoughtful memorial gifts. s.

We cherish our pets like a member of the he family and love to demonstrate our devotion and affection.

The demand for ways to demonstration that at affection for pets, in terms of keepsakes, is growing but there were few retail products available. e.

Until now.

This is the first time a pet keepsakes brand and has been readily available in the specialist pet trade.

Perfect for pet owners to record memories but also make unique gift ideas too!

Impulse Purchase An emotive purchase for pet owners, who usually shop with you for essentials, Oh So o Precious has tremendous impulse purchase power offering increased revenue potential for pet care retail tail ta specialists.

Win!

PR IZ PACK A E WO R T G E H

£575 RRP

•10 x Paw Print Non-Toxic Ink Pad •10 x Pet Fur Keepsake Bottle •5 x Paw Print Ink Picture Frame •5 x Pet Paw Clay Impression Moulding Kit •5 x Memorial Plant Marker with Seeds •5 x Paw Charm Feather Bauble •5 x Folded Pet Keepsake Box •2 x Luxury Wooden Pet Memorial Box •5 x Paw & Charm Keyring

Supplementary Income Many retailers are already enjoying supplementary mentary men mers and revenue opportunities from regular customers mpathy view the range as a tangible way to expresss eempathy and understanding through gifts designed tto ob bring ringg comfort and joy.

Oh So Precious is available in all good independent pet shops, garden centres and veterinary practices and through Pedigree Wholesale.

Please visit www.ohsoprecious.co.uk for information

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Brand new f or

Are you looking for products to increase revenue and strengthen empathy with your existing clients?

2023

From keepsake boxes and fur bottles for puppy’s first trim, to precious paw prints, clay impression kits and more keepsake ideas for every beloved pet.

• Non-competing range • Great gift ideas p y to your services • Complementary

Life’s too short to wait ffor th the perfect f t ttime!!

www.ohsoprecious.co.uk THE LOVELY GIFT GROUP.indd 10

15/08/2023 15:47

TOCK S F O H T R O W S D F POUN O S D N A S U O H T ’S WAYS: O W THERE T IN R E T N E U CAN UP FOR GRABS! YO

Enter at PATS If you’re visiting PATS Telford on 1st and 2nd October, be sure to visit Pet Product Marketing att stand H2. With a simple scan of your visitor badge, you will be entered into the Win Stock competition.

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Enter online Don’t worry if you’re not visiting PATS, you still have the chance to win! You can enter on the Pet Product Marketing website. Visit www.petproductmarketing. co.uk/winstock

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15/08/2023 16:18

VIEW ON VETS

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The challenges ahead Things have changed dramatically in the last few years and that includes for vets and the veterinary profession. Vicky Payne highlights some of the major issues.

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his isn’t going to be all ‘woe is me’ about the state of the veterinary profession — but it is going to take a closer look at some of the challenges the profession is facing.

Maybe the biggest challenge is retaining and recruiting vets and vet nurses. Brexit and covid saw many European colleagues returning home, and the drop-out rate for UK vets is surprisingly high. Now life is returning to normal, the European vets are returning, but without freedom of movement there is more paperwork and higher costs for the practices who employ them.

The UK has responded to the shortage of home-grown vets by opening more vet schools, but it takes at least five years to become a qualified vet, and there are challenges in how we ensure these new vets are properly trained in practical skills.

Traditionally we all spent time ‘seeing practice’ (known as EMS — extra mural studies) and would do consultations and operations alongside qualified GP vets.

Good EMS has become harder to find, and can be expensive now less practices have a

practice flat to put a student up in.

The reasons we are losing vets and veterinary nurses are complicated but include poor job satisfaction in general practice, and the relatively low pay for the level of stress and skill involved. Veterinary medicine has a high proportion of women in all roles, and many take career breaks to have a family and return part-time, or find that the job really doesn’t gel well with family life and seek employment in another field. Practices strive to offer flexible working, but there are limits to how flexible they can be and still meet client expectation for levels of care.

The day-to-day effect of veterinary team shortages include practices reducing opening hours or closing smaller branches altogether, longer waits to book routine appointments such as vaccination or neutering, practices not taking on new clients, and more clinics using dedicated outof-hours centres. Be kind if you encounter these issues; the practice team want to offer you exactly what you want and are as disappointed as you are when they can’t.

Recent reports of increased verbal abuse of

veterinary teams are simply unacceptable, and in my own practice we have even had threats of physical abuse, which have resulted in police action!

Big benefits for clients A big worry for many outside and inside the profession is the rise in corporate practice ownership.

I understand that it can be worrying when all the local practices are bought up by a huge, seemingly profit-driven organisation, but I have seen big benefits for practice teams and clients when things are done well. Corporate groups can streamline management, leading to savings that can be passed on to clients, and offer benefits to teams that independent practices can’t.

But when vets lose clinical freedom or feel pushed to ‘upsell’ treatments and products that they don’t believe are needed, then the model doesn’t work.

My husband’s practice is a joint venture, which allows us clinical freedom but also the back room support of a big group. It was the only affordable route into practice ownership for us, as it is for many other

www.petproductmarketing.co.uk

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15/08/2023 16:23

Keeping up to date It can be a real struggle to stay on top of the latest advice and the newest medicines.

The challenge is made even harder by the internet, and vets spend a lot of time trying to counter misinformation and misunderstandings that spread virally online. I secretly quite enjoy these conversations as I have already looked at all the pros and cons before recommending treatments to my clients, and I actively encourage clients to research their dogs’ illnesses and treatments, but I know my colleagues, especially the more junior ones, can find clients who come armed with ‘data’ from ‘Dr Google’ intimidating.

Finally, we are as worried about spiralling costs as you are! It will surprise many people to learn that veterinary practices are high turnover but low profit businesses. And much of that profit is ploughed back into equipment and team training. Energy bills are a huge problem, and the cost of drugs and supplies is increasing too. Vets are always happy to discuss your budget when planning tests and treatment, and we can usually find a way to make your money go as far as possible to keep your dog well.

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PUZZLE ANSWERS WORDSEARCH

vets. UK vets now qualify with over £90,000 in tuition fees and living costs debt. Paying that debt off with a junior vet’s salary, saving for a home, and supporting a family leave little to buy into a traditional partnership.

There are however encouraging ideas for different practice models including subscription-based practices, staff owned practices, and more gradual ways for partners to ‘buy in’.

Telemedicine is another thing we hotly debate over our cups of tea! There is no doubt being able to speak to a vet 24/7 for free, or a very small fee, is appealing to pet owners, and lots of pet insurance companies

have offered phone or video triage for many years. The concerns are over plans to offer a more complete diagnosis and a prescribing service for pets by video call. I have serious concerns that incorrect diagnoses will be made when vets can’t see, touch, smell, or take samples from a pet.

Vets are always vigilant for emerging health problems, and these can sometimes feel overwhelming! Any veterinary conference will have lectures on new genetic diseases, the challenges associated with certain breeds and types of dog (such as brachycephalic or long-backed dogs), and emerging ‘exotic’ diseases.

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CROSSWORD Across: 1 Lap up, 4 Popcorn, 8 Airport, 9 Vying, 10 Foyer, 11 Outlaw, 13 On time, 15 Action, 18 Galena, 20 Tampa, 23 Amman, 24 Lozenge, 25 Pillion, 26 Norma.

Down: 1 Leapfrog, 2 Parry, 3 Program, 4 Patron, 5 Pivot, 6 Origami, 7 Nigh, 12 In camera, 14 Trammel, 16 Citizen, 17 Marlin, 19 Ennui, 21 Miner, 22 Carp.

SPOT THE DIFFERENCE

Holistic vet Vicky Payne BVetMed MRCVS is based in East Sussex, and qualified from the Royal Veterinary College in 2001. She uses a range of complementary therapies alongside conventional medicine and surgery. www.petproductmarketing.co.uk

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15/08/2023 16:29

CAT CARE

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efore I immersed myself in the world of cat behaviour, this is exactly what I used to do with my cats’ food. But lots of study and many years later, I would find myself, during consultations with cat parents, pontificating about the benefits of puzzle feeding only to be met by a quizzical look from almost each and every one.

These days the concept of puzzle, or interactive feeding your cat is much more commonplace and pet stores are well stocked with feeders of varying types and complexities.

For those of you who are new to this approach of cat feeding, let me explain.

A food puzzle is any type of receptacle that can hold wet or dry food, which can be manipulated by a cat in a way that releases the food. Rather than just eating from a bowl of food that’s placed in front of him, your cat has to do a bit of problem solving first.

Puzzle feeding, also known as interactive feeding, or food enrichment, offers many benefits to cats.

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Feeding fun!

Hands up those of you who used to, or still do plonk your cat’s food in a bowl and leave it down for him to nibble on at leisure?

Here are some of the advantages: ● Mental stimulation: cats are natural hunters, and interactive feeding allows them to engage in hunting-like behaviours.

Additionally, working out how to extract the food provides mental exercise and helps prevent boredom. ● Physical exercise: puzzle feeders encourage physical activity through pawing, batting, or rolling the feeder and this can contribute to weight loss and prevent obesity. Furthermore, by making mealtimes more challenging, cats spend more time engaged in the feeding process, which can give them a greater sense of satisfaction and a reduced desire for extra food. ● Slow feeding: it forces feline guzzlers to eat more slowly, thereby allowing for better digestion and reducing the chances of postguzzle vomiting. ● Emotional well-being: providing cats with puzzle feeding opportunities can give them a similar sense of fulfillment and achievement as actual hunting, and in this way it can help alleviate stress, anxiety, or frustration and contribute to a happier, more contented cat.

● Bonding and social interaction: participating in interactive feeding sessions with your cat, by for example, offering him a reward during puzzle solving, can be a wonderful way for you to create or strengthen your bond with him. ● Senior and junior cats: let’s not forget

about aging cats for whom puzzle feeding can help slow down the decline in cognitive function, and kittens who require lots of stimulating outlets for their energy! ● For indoor-only cats: all of the above benefits play an even more crucial role in their health and well-being.

www.petproductmarketing.co.uk

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15/08/2023 16:37

So now you’ve seen the benefits, you might just be tempted to invest in your first puzzle feeder. But which type should you get?

A beginner’s puzzle feeder can be something as simple as an egg carton (lid removed), yoghurt pots glued to a cardboard base, or a pyramid of loo roll tubes, containing some of your cat’s favourite kibble. Your cat will then need to use his paw to extract the food.

Fun fact, by watching your cat you may be able to determine if he is left or right pawed!

As your cat becomes more used to the concept of working for his food, you can introduce more advanced feeders. There are those that are shaped like balls that have holes cut out so that when your cat pushes the ball with his paw or nose, the kibble will fall out. As for stationary feeders, there are those that are require a cat to move an object to get to the food underneath and some really complex ones, which require cats to get food out of an object that’s within another object. If you’re feeling extravagant, and your cat is clearly enjoying this new way of acquiring his food, you could even invest in one of the multi-activity feeders that incorporate different elements such as small plastic cups, channels, textured surfaces and obstacles of different shapes all in a single unit. If you’re a creative type and have a cat that likes to jump, you could even make a puzzle feeding piñata - the sky’s the limit!

When you first introduce your cat to puzzle feeding you might be tempted to place your newly acquired or home-made, feeder on the floor, replete with kibble and keep your fingers crossed that your cat will figure it out. While it’s possible that he might, it’s always a good idea when introducing anything new to your cat to make the transition gradual. Not only that, but it might take a bit of trial and error with different types of feeders to work out which has the correct difficulty level for your cat, and which he most enjoys engaging with.

Some cats like mobile feeders that can be pushed or rolled with their nose and/or paw, while others prefer using their paws to dig out food from stationary feeders.

I’d suggest making your cat’s first experience of puzzle feeding as easy as possible. So, with that in mind, I would position the puzzle feeder next to your cat’s food bowl and use a feeder that has multiple openings so your cat can easily see and smell the food.

Then fill the feeder with lots of food, so that either the kibble is released more readily, or your cat will find it easier to pull some

of the food out (depending which type of feeder you’re using). Alternatively, you can incentivise him by placing a few of his favourite treats into the feeder.

When your cat becomes used to the concept of working for his food and is showing no signs of frustration, gradually reduce the amount of food in his food bowl while correspondingly increasing the amount in the puzzle feeder so that eventually his entire daily allowance of dry food is given in the feeder, and you can then remove the bowl.

Where you have more than one feline resident in your household, it is very

important to have a number of feeders available in different places in your home; cats are solitary hunters and can find it stressful to eat in the same areas. The feeders should offer different levels of complexity to allow for each cat’s ability and there should be enough of them to allow you to rotate them every few days to keep your cats challenged, especially when they become more experienced.

A word to the wise, if you want to avoid the literal fallout of your cat’s puzzle feeding activities, kitchens and bathrooms are

sensible locations to deal with mess!

It is important to keep an eye on your cat when your first introduce a food puzzle to ensure that his food intake is not reduced.

If you are worried that he is not meeting his daily food requirements as a result of puzzle feeding, you can either offer him his wet food in a bowl and reserve puzzle feeding activities for dry food only, or provide some of his daily allowance of dry food in his bowl and the rest in the puzzle feeder.

But what if your cat doesn’t eat dry food?

When it comes to interactive feeders for wet cat food, there are options available. These include slow feeders, which have obstacles or patterns that help slow the pace at which your cat eats; interactive food mats that have raised sections or patterns where you can spread out wet food for your cat to explore and lick off, or maze feeders specifically designed for wet food. Or you can use items that you have at home such as ice cube and muffin trays, or you can even put your cat’s wet food in a mug and place it on its side (on a mat) so that he will have to use his paws to pull the food out.

In all my years as a cat Behaviourist I have not yet come across a cat that would not adapt to puzzle feeding. This is because in the wild your cat would never happen across a fresh mouse, on a platter de-furred and garnished with fresh grass, ready for him to pop into his mouth with no effort required. This is effectively the experience we give cats when we serve them stationary food in a bowl. Your cat is a natural hunter and as such, his instinct is to work for his food. This is why even senior cats, kittens, blind cats and cats with other disabilities can adapt to puzzle feeding.

I cannot over-emphasise the benefits that this simple change in the way we feed our cats can provide. It stimulates their minds, exercises their bodies, helps reduce stress and, when incorporated into their overall environmental enrichment, it forms part of what helps them to live fun, happier and healthier lives.

61

Clare Hemington DipCAPBT is an accredited feline behaviourist. She has a cat behaviour referrals practice and runs her Honeysuckle Cat Toys business with the help of her Siamese, Billy.

You can find out more from her website: www.honey sucklecattoys.co.uk www.petproductmarketing.co.uk

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PUZZLES

PPM Puzzles!

Take 10 minutes out your day to have a fun, mental workout!

We’ve got a series of puzzles to get those little grey cells working!

WORDSEARCH

BOWL CHEW COLLAR LEAD TOY TREATS

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SPOT THE DIFFERENCE Can you spot the five differences between these two pics?

62

Across 1 Relish or delight (3,2) 4 Cinema fodder (7) 8 Flight terminal (7) 9 Competing; struggling (5) 10 Vestibule; entrance hall (5) 11 Brigand: ban (6) 13 Punctual; on the dot (2,4) 15 Director’s call (6) 18 Lead ore (6) 20 Florida’s third city (5) 23 Capital of Jordan (5) 24 Diamond-shaped parallelogram or rhombus (7) 25 Motor cycle passenger (7) 26 Bellini opera (5)

Down 1 Vault over; overtake (in the pecking order) (8)

2 Hubert -----, composer of the music for the hymn ‘Jerusalem’ (5) 3 Write a series of instructions for a computer (7) 4 One who supports or champions a person, cause, etc, often financially (6) 5 Swivel; turning point (5) 6 Japanese art of paper-folding (7) 7 Close (poetic) (4) 12 Of a legal hearing from which the public are excluded (2,6) 14 Hindrance to free access or movement (7) 16 Inhabitant; resident (7) 17 Large warm-sea game fish (6) 19 Boredom; weariness (5) 21 Extractor of 18, perhaps (5) 22 Find fault; freshwater fish (4)

See page 59 for solutions.

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p62_PPM_Sep.indd 62

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