PPM July 2024

Fo r i n d e p e n d e n t p e t r e t a i l e r s

July 2024

Pet Product Marketing w w w. p e t p r o d u c t m a r k e t i n g . c o. u k

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WELCOME t’s a bumper magazine as it is the Retailer Recommended Awards issue! We reveal the brands and products you, as shop owners, chose as the best. Thank you so much to everyone who voted. These accolades are a real badge of honour for brands and emphatic approval that they can be great additions to any pet store.

In all the excitement of the awards, don’t miss out on some

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Contents 4 Industry news The latest news from the pet trade.

11 Manufacturing pet beds in the UK Edward Dyson of Petami explains how they can produce pet beds in the UK for brands.

12 New products The latest, exciting new products hitting the market.

13 First Look: Happy Pet The biggest selling dog toy in the US is being launched in the UK! 15 First Look: Blue River Diets This new diet is at the forefront of gecko nutrition 21 Welcome to the Retailer Recommended Awards 2024 22 Supreme — Small Animal Product of the Year, Manufacturer of the Year, Shopfitting/POS of the year 26 Forthglade — Wet Dog Food of the Year 28 Canagan — Sales Rep of the Year 30 IAMS — Cat Food of the Year 32 Hagen — Cat Accessory of the Year and Reptile Product of the Year 34 Breeder Celect — Cat Litter of the Year 36 Unipet — Bird Product of the Year 38 Drontal — Worming Treatment of the Year 40 Burns Pet Nutrition — Eco Brand of the Year 42 Kennelpak — Pet Wellbeing

Follow us on social media!

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truly brilliant features. We’ve got expert advice on how to lay your store out to help drive sales, the importance of calming products, business advice, all the latest product news, and lots more!

Enjoy this bumper issue and congratulations to all our award winners!

Mike Mike Hallam - Editor, PPM.

Product of the Year 44 Earth Animal — Product Innovation of the Year 46 Fish4Dogs — Must-Stock Product of the Year 48 Beaphar — Flea Treatment of the Year 50 The full list of Retailer Recommended Awards winners 52 Store layout: the psychology of successful design Tips for the trade of how your shop layout can drive sales 54 Keep calm and carry on Addressing anxiety in the UK’s pets 58 Changing lives Leading pet marketing agency Nobull chat to a brand driven by a passion for making a difference.

60 Business feature Could introducing mental health days help your business support employee wellbeing?

62 Small animal care A guide to gut stasis in rabbits 66 Fish care When do you need to call in a fish vet?

70 Nutrition in focus In a new series, we look at various aspects of canine nutrition 72 Dog advice The wonderful world of agility 74 Cat advice What to do if your cat is eating at other people’s houses.

78 PPM puzzles Relax with a fun mental workout!

Follow us on Instagram!

Sign up to our free weekly newsletter!

Our email: editorial@petproductmarketing.co.uk Our address: Pet Product Marketing, Warners Group Publications, The Maltings, West Street, Bourne, Lincolnshire, PE10 9PH Michael Hallam, editor (for news and product releases, contact Michael on michael.hallam@warnersgroup.co.uk) For advertising queries please contact Stephen Tanner on 01778 392404

Nigel Fish, design and production manager Stephen Tanner, key account manager (advertising Pet Product Marketing) Andrea Walters, key account manager (advertising Your Dog/Your Cat)

Printed by Warners Midlands plc James Buzzel, publisher Subscriptions and back issues Pet Product Marketing is available free to people who qualify for our controlled terms of circulation.

If you’d like to register for a free subscription, please visit www.petproductmarketing.co.uk

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Pet Product Marketing is published 10 times a year by Warners Group Publications. No part of the magazine may be reproduced in any form in whole or in part, without the prior permission of Warners Group Publications. All material published remains the copyright of Warners and we reserve the right to copy or edit any material submitted to the magazine without further consent. The submission of material (manuscripts or images etc) to Warners Group Publications whether unsolicited or requested, is taken as permission to publish that material in the magazine, on the associated website, any apps or social media pages affiliated to the magazine, and any editions of the magazine published by our licensees elsewhere in the world. By submitting any material to us you are confirming that the material is your own original work or that you have permission from the copyright owner to use the material and to authorise Warners Group Publications to use it as described in this paragraph. You also promise that you have permission from anyone featured or referred to in the submitted material to it being used by Warners Group Publications. If Warners Group Publications receives a claim from a copyright owner or a person featured in any material you have sent us, we will inform that person that you have granted us permission to use the relevant material and you will be responsible for paying any amounts due to the copyright owner. We cannot accept responsibility for unsolicited manuscripts, images, or materials lost or damaged in the post. While every reasonable care is taken to ensure accuracy, the publisher is not responsible for any errors or omissions, nor do we accept any liability for any loss or damage, however caused, resulting from the use of the magazine.

See videos of the latest products and trade news

www.petproductmarketing.co.uk

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14/06/2024 11:51

NEWS

PPM News July 2024

Survey highlights need for education about rabbit ear health An online survey carried out by pet supplement provider

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Vita Animal Health highlighted that while 89% of rabbit owners agree poor ear health can have a significant impact on rabbits’ quality of life, only 1% were aware that rabbits often show no or few symptoms with ear disease. The survey’s aim was to help raise awareness of the benefits of regularly checking and cleaning rabbits’ ears.

Despite Vita Animal Health’s survey revealing that 91% of owners agree that cleaning is an important step to aiding rabbits with ear health problems, almost half of the respondents (49%) have never conducted any form of cleaning routine on their rabbit’s ears. For those that have, the most common reason for owners to clean their rabbits’ ears was for preventative measures

(46%), followed by noticing signs of discomfort (25%) and following veterinary advice (25%).

The survey looked into different options available for ear cleaning and identified that 51% of respondents would choose ear wipes, with 25% using home prepared solutions and less than a third (31%) using a designated rabbit ear cleaning product.

“We want to be encouraging owners to be looking at their rabbits’ ears and cleaning them, however wipes can fail to provide a thorough clean and reach the deeper ear canal effectively,” Vita’s veterinary nurse, Tara Evans explains, “and homemade remedies may be irritating to rabbit ears. It is important to use an ear cleaner which is designed for and safe to use in rabbits, such as Omniotic. Our survey underscores the critical need for increased education and awareness surrounding rabbit ear health.”

More information about the findings of the rabbit owner survey can be found on the Vita Animal Health website www.vitaanimalhealth.com, along with Vita’s broad range of supplements and cleaners.

Mutneys becomes seller of For All DogKind grooming products Mutneys Professional Pet Care, a manufacturer and supplier of professional dog grooming equipment based in Shropshire, are delighted to have been approached by For All DogKind to sell their award-winning ethical dog grooming products.

Using essential oils and extracts, For All DogKind pride themselves on providing natural dog shampoos, scents, and treatments for all skin and coat types that can be used as often as required.

For All DogKind shampoos deeply cleanse, nourish and protect the skin and are free from chemicals including sulphates, parabens, petrochemicals, PEGS, or Alcohol. To create a natural lather, their shampoos use ingredients derived from coconut oil, instead of using sulphates to create ‘bubbles’.

For All DogKind has won a PATS new product award for Best Grooming Products and their products are popular with wellknown groomers including Hannah Bowles, Emma Crawley, Chris Briggs, Sally Hart, and Heidi Anderton.

Mutneys is proud to stock For All DogKind for professional groomers and for the pet trade across the UK. To find out more, visit www.mutneys.com or visit Mutneys’ showroom in Market Drayton, Shropshire open Monday – Thursday 10am – 4pm.

For trade enquiries, visit www.mutneys.com/retail-wholesale www.petproductmarketing.co.uk

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14/06/2024 12:03

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12/06/2024 09:07

NEWS

Veterinary PR and marketing agency Companion Consultancy becomes employee-owned Veterinary PR and marketing agency Companion Consultancy has become employee-owned, 22 years after the agency was set up by founder and vet Susan McKay. The agency will now be owned by an Employee Ownership Trust on behalf of all its employees. The agency has also appointed two veterinary surgeons and current Senior Account Managers at the agency, Fi Farmer and Katy Ellison, to the Board of Directors from July. Senior Account Manager Jenny Langridge becomes a Trustee Director, representing the interests of employees on the Trust Board.

As this transition unfolds, Susan will gradually reduce her involvement in day to day operations but remains a Director on the Board and a Trustee Director for the Trust. She said:

“I’m delighted that this change rewards our hard-working team, delivering long term stability and continuity, while also enabling them to help steer our future. Our new Directors ensure that leadership of the agency remains in the hands of the veterinary profession and I know that both will hold true to our values, respecting the many long-standing relationships we have within veterinary and pet communities.”

Trimble Group launches studio 6 dedicated to the animal health industry Trimble Group, the veterinary-led creative communications company, has launched a new and expansive film studio to meet the growing need of the animal health industry in creating cutting-edge, engaging content to keep their audience engaged through the power of visual storytelling.

With the aim of making thought-provoking, educational content and campaign materials more like Netflix and less like PowerPoint, the 5,000 sq ft production studio is unique as it is solely dedicated to the animal health industry. The versatile studio offers a controlled environment with professional, studio quality sound and lighting and has three clinically accurate sets — a consult room, surgical theatre and office/reception area.

Moreover, the new studio, which is located close to the Trimble Group’s head office and training centre, features a green screen for realistic digital replacement of backgrounds to enhance the immersive feel of content. Animals with clinical signs of disease/ conditions can also be sourced to further enhance the visual storytelling and add an edge of realism.

Toby Trimble, founder and CEO of Trimble Group and a European Specialist in Veterinary Anaesthesia and Analgesia, comments: “We asked our clients how we could enhance our offering and the result is the launch of Trimble Studios, which is the first and only studio dedicated to the animal health industry.”

For further information on the Trimble Group, visit www. trimblegroup.io

www.petproductmarketing.co.uk

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14/06/2024 12:03

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12/06/2024 09:02

NEWS

Put your shop forward for an award!

Stainless steel cages pose ‘excessive noise’ challenge, survey finds 8

A significant majority (75%) of veterinary professionals find ‘excessive noise’ to be a challenge with stainless steel clinical housing, according to a recent survey.

CASCO Pet surveyed more than 650 veterinary professionals at leading veterinary exhibitions and conferences in the UK and USA (London Vet Show, VMX, WVC). Respondents — all of whom work in clinics that use stainless steel kennels — reported that the noise from the housing can be detrimental to animal patient health. Three quarters said excessive noise was an issue. Of these respondents: Almost nine in 10 said they had witnessed patient anxiety (89.43%).

Nearly a quarter experienced instances of animal injury (24.18%).

Over one in five noted that excessive noise resulted in extended recovery time for patients (22.35%).

Noise has a ripple effect within a clinic with ramifications for practice staff as well as pet patients. More than half (52.84%) of those who reported excessive noise as a challenge said it resulted in staff stress, and more than a quarter (26.42%) reported facing challenging working conditions. Additionally, almost one in five (19.30%) said they had suffered an injury as a result of noise challenges.

Reducing noise levels in clinics came out as one of the top priorities for professionals using stainless steel kennels; 84.64% declared it important to them.

This was only narrowly beaten by patient comfort, by 0.3%.

Ease of cleaning (80.62%) and reducing patient stress levels (77.64%) also ranked highly, while temperature issues with stainless steel kennels were declared a challenge by over half of respondents (55.68%).

CASCO Pet CEO, Matthew Bubear, says: “These findings lay bare the true scale of stainless steel kennelling’s excessive noise problem for pet patients and practice staff. Clanging, resonant and disruptive, stainless steel kennels can significantly exacerbate fear, stress and anxiety and impact recovery.

“It’s clear that stainless steel is no longer suitable for today’s animal housing.

A 21st century solution is needed – one that truly puts patient wellbeing at the forefront.”

Crafted from specialist glass, CASCO Pet’s state-of-the-art WELLKennels mitigate noise for a quieter, calmer, and more comfortable environment for patients and practice staff alike. The kennels are certified by the International Society of Feline Medicine and are a Fear Free Preferred Product.

To find out more, visit https://cascopet.com/uk/

The PetQuip trade association, which is organising the industry annual awards, is inviting retailers to submit their entries for the Best Retailer of the Year award before the closing date of 27 June. Suppliers are also welcome to send in their retail award nominations.

The prestigious awards will be presented at a gala presentation and networking dinner during the PATS exhibition at Telford International Centre on 30 September. The awards dinner takes place on the Monday evening and the lively evening gives the pet product industry the opportunity to network, celebrate and congratulate success.

The retail categories cover multiple, independent and international retailers.

“Our awards reflect our buoyant and lively sector, recognising and rewarding the energy, achievement and innovation in the pet trade over the last year. For retailers, entering the awards can shine a spotlight on your best practices, talented teams and customer services through our Retailer of the Year, Business Service of the Year, Rising Star and Employee of the Year categories,” commented Susan Fairley, PetQuip’s Trade Federation Manager.

Entry forms are at: http://www.petquip. com/uk/awards2024-enter.htm and entries are requested by Thursday 27 June. For more information, please email info@petquip.com

Want to share your news?

Got a story or new product?

Pet Product Marketing share your stories and new product launches for free! Simply email Michael.hallam@warnersgroup.co.uk For all the latest news and new products, head to www.petproductmarketing.co.uk

www.petproductmarketing.co.uk

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14/06/2024 12:03

People in the trade Royal Canin UK and Ireland has announced three senior appointments to its leadership team.

Greg Pitts.

Matt Mullen.

Andreia Cucu.

Greg Pitts has been appointed to the role of Pet Professional Director, following nearly three years as Pet Speciality Retail Director within the Royal Canin leadership team. In his new role, Greg will lead the specialist function designed to support veterinarians, pet charities and breeders through its more than 750 tailored products and services.

Matt Mullen has been appointed as Pet Speciality Retail Director from Mars Petcare, where he held senior category and customer director roles. Matt will lead the sales, marketing and category and insights teams.

Andreia Cucu has been appointed as Director of Corporate Affairs. Andreia has a wealth of experience in corporate affairs including with GSK and Haleon. She will lead the UK and Ireland Corporate Affairs function across its internal, external and scientific communications functions, as well as regulatory affairs and consumer care.

Pedigree Wholesale Appoints Julian Grindey as New Managing Director Pedigree Wholesale is thrilled to announce the appointment of Julian Grindey as the new Managing Director.

Bringing a wealth of experience from his successful tenure at companies such as Aldi, where he spearheaded market expansion, Matalan, where he enhanced operational efficiencies, and Studio Retail, where he led digital transformation, Julian’s extensive expertise in driving strategic initiatives and leading high-performing teams aligns Julian Grindey. perfectly with Pedigree Wholesale’s goals and vision for the future.

“Julian’s proven track record in retail and digital transformation, combined with his ability to inspire and deliver strategic plans, makes him an ideal fit for our company,” said Steve Brown, CEO. “His innovative approach and commitment to excellence will undoubtedly drive our strategic initiatives and contribute significantly to our business success.”

“Joining Pedigree Wholesale as Managing Director is a tremendous opportunity,” said Julian Grindey. “I am excited to work with such a committed and proud team and look forward to contributing to the company’s future successes.”

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www.petproductmarketing.co.uk

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14/06/2024 12:04

NEWS

More than just a store: National Pet Shop Day launched!

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When Johnson’s Veterinary Products surveyed pet owners as part of its 2023 report into UK purchasing habits, it discovered that over half of respondents (57%) would speak to the vet in order to remedy a pet’s flea issue, despite the majority stating they find pet shops and stores to be ‘knowledgeable’ and with an opinion that could be trusted.

It is this startling fact that has led Johnson’s to announce the launch of the first ever National Pet Shop Day, as a way of celebrating the huge breadth of support, products, services and advice that high street retailers are able to provide direct to pet owners who have concerns about their animal’s health and wellbeing.

On Saturday 13th July 2024, Johnson’s will be encouraging pet shops and stores across the UK to throw open their doors and invite pet owners to come in and discover more about how they can offer viable, affordable options for dealing with commonly occurring minor ailments such as fleas, ticks, worms, or other general healthcare issues.

Paul Gwynn, Managing Director at Johnson’s Veterinary Products, explained: “Pet shops are the local health and wellbeing hubs of the pet world, but we find that many people are often so rooted to their longstanding routines, that they perhaps don’t even consider that they can also get experienced advice about a whole host of frequent minor pet healthcare issues while picking-up their other pet essentials in store. Pet shops and stores have a wealth of knowledge within their teams that has been built over many years, in some cases decades.

“With National Pet Shop Day, we want to mark the ongoing, positive contribution that these pet shops and stores make to society, and in doing so provide animal lovers with the confidence that they can handle their pet’s conditions effectively and efficiently, without always breaking the bank. These retailers are far more than simply a point of purchase – they are the bedrock of the pet owning community and are always ready and willing to help.”

National Pet Shop Day will be backed with an extensive press and social media campaign, with Johnson’s providing a number of product samples, and procurement offers to those retailers getting involved.

A dedicated website crammed with promotional ideas, downloadable content, branded goodies, and practical marketing advice will also be available to help pet shops, stores and retailers stimulate increased footfall and celebrate the day to its fullest.

For more details, or to sign-up for updates, visit nationalpetshopday.com

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Leading suppliers book stand space in the new Aquatics Zone at PATS 2024 Leading UK and international suppliers have booked stand space in the new and exciting Aquatics Zone at PATS 2024, which takes place over three days at Telford International Centre from Sunday, 29th September to Tuesday, 1st October 2024.

The Aquatics Zone will be a dedicated area for aquatics and watergardening exhibitors and will showcase all the latest launches from bigname manufacturers.

Companies to have reserved stand space in the Zone include ALF, Aqua One, Aquadip, Aquafleur, Ciano Aquarium, Clearsill Aquariums, Cloverleaf, Colombo, Eheim, eSHa Labs, Exo Terra/Fluval, J&K Aquatics, Neil Hardy Aquatica, NT Labs, OASE/BiOrb, okpet. co.uk – Fish Systems, Peregrine Livefoods, Pettex, Pond Xpert, SuperFish, Tropical and Zoo Med Laboratories.

The Aquatics Zone will be located in Hall 1A next to the show entrance at Telford International Centre and will feature its own dedicated New Product Showcase and refreshment area.

The organisers of PATS 2024 will be working hard over the summer to make sure that the Aquatics Zone will be a huge success for both suppliers and buyers. Research of visitors to PATS Telford in 2023 revealed that 615 retailers had an interest in aquatic products, and that was without any of the major content planned for this year’s event.

“The launch of the Aquatics Zone is really exciting, having been welcomed by the aquatics and watergardening sector,” said PATS director Gordon Thomas. “We’re confident that this new feature will create a real buzz at the show.”

Retailers and buyers can register for free entry to PATS 2024 by visiting www. patshow.co.uk, which has all the up-to-date information about the show.

www.petproductmarketing.co.uk

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14/06/2024 12:04

OEM PET BED MANUFACTURE

etami Ltd has a well-established business of making pet beds.

Manufactured here in the UK, the business has produced beds under the Chilli Dog brand. Now, Petami are looking to manufacture pet beds as an OEM for other brands. If you sell pet beds, Petami could be the ideal partner to produce your lines and will help avoid some of the issues of importing products, as well as delivering better quality pet beds and lowering costs.

Here, we spoke to Edward Dyson, one of the owners, about what the business is offering and how they’re looking to work with new brands…

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Manufacturing pet beds in the UK Petami wants to manufacture beds for other brands. Tell us about the service you’re offering.

Petami has produced pet beds since 2006 under the Chilli Dog brand. Then recently, vastly experienced in manufacturing quality items and with foam filling, Suhail Vali joined the business. This has taken Petami to the next level as we can now offer product manufacture for other brands. We can produce top quality beds, in just about any style or pattern, here in the UK, and are looking for brands to work with.

We can also offer the ability to dropship, store products and prepare orders for dispatch.

What are the key advantages of working with Petami, rather than importing pet beds?

In the current economic climate, importing products can be really volatile for businesses. Shipping costs can spike, there can be delays, and it leaves a larger carbon footprint.

Our factory is in Blackburn and we can offer brands: lower production volumes, quicker turnaround, designing new styles, and consistency in pricing. The fillings we use are far superior, making the products stand out in comparison. We can be more agile, provide better quality, and heighten brands eco credentials.

Petami has a long-established business of making pet beds. What expertise and quality can you provide to brands?

We’ve got a proven track record approaching 20 years — and Suhail has brought years more experience and new expertise. We have a consistency of quality delivered by our trained staff. The small details of threads and sewing processes are important when producing a pet bed. We have an established network of fabric, fibre and foam suppliers which have been built up over many years.

pets, the beds are really comfortable and owners will find they are durable and stand up to the test of pet living!

As well as manufacture, Petami offers other services too. How else can you help trade partners?

Petami are able to fill covers and pick pack and dispatch, or dropship customers’ items.

We have warehouse facilities and can offer an all-round service to support brands.

Can you explain how your beds compare in quality to others on the market?

We believe they are as good as anything on the market, and in many cases, better than what is already out there. We can produce ovals, squares, crate mats and mattresses with either foam or fibre fill. The details count and we have sourced trusted suppliers for all our fabrics and fillings.

They are all within a 30-mile radius of our factory, which makes every single bed produced better for the environment. For Find out more…

If you’re interested in working with Petami, call Edward Dyson on 07973409162 or email edward@petami.com

www.petproductmarketing.co.uk

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14/06/2024 10:08

NEW PRODUCTS

New Products Frozzys Happy Gut Softbakes Frozzys® new range of treats are boosted with baobab to support canine gut health.

Baobab is one of the world’s most nutrient rich superfruits. It promotes a healthy gut and overall wellness, which is why it has been added to Frozzys® Happy Gut Softbakes which are 100% naturally nutritious, grain free, and low-calorie, allowing owners to nourish their dog with guilt free gut goodness!

The new range of Happy Gut Softbakes consists of four delicious and functional new flavours: Minty Fresh Minty Fresh contain apple, mint and spirulina. Apple has a number of benefits for dogs including combating bad breath, reducing inflammation, and aiding digestion. Mint contains a number of valuable nutrients including calcium, magnesium, iron, copper, zinc, vitamin A, and vitamin C. These essential nutrients are great for strengthening the immune system and bone health. Spirulina is incredibly nutrient dense and contains over 50% protein. Spirulina can help to cleanse the body of toxins, improve overall skin and coat health, and strengthen the immune system.

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Fussy Eaters Fussy Eaters contain duck, beetroot, and spinach. Duck is highly beneficial for dogs as it is rich in iron (which helps dogs to produce

red blood cells) and zinc (which is essential for vital bodily processes such as immune response and cognitive function). Beetroot is great for skin and coat health and boasts a range of anti-inflammatory properties, while spinach supports healthy eyes and supports strong bones and a healthy heart.

Plant Based Plant Based are made with peanut, banana, and coconut. Peanuts are an excellent protein source and are also high in fibre which is essential for regulating the digestive tract. Bananas are rich in potassium and vitamin B6 which can help to regulate blood flow for a healthier heart and promote cognitive capacity. Bananas are also full of magnesium which is great for maintaining strong muscles.

Coconuts have a range of health benefits, including helping to decrease inflammation, boost the immune system, and promote a healthy coat.

Skin and Coat Skin and Coat contain salmon, carrot, and turmeric. Salmon is an excellent source of omega-3 fatty acids which support the immune system and can keep a dog’s coat looking shiny and healthy. Carrots are rich in vitamin A which can support eye health, growth, and overall health. Carrots also help with bowel movements as they are high in soluble fibre. Turmeric can help to improve digestion, improve cognitive function, and promote healthy skin and coat.

6x more

Antioxidants

For more information, visit www.frozzys.com or for trade enquiries, visit www.frozzys.com/pages/trade

Calcium

www.petproductmarketing.co.uk

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14/06/2024 10:17

FIRST LOOK

hari Lewis’ classic and beloved lamb is adored by customers and their dogs. The plush toy is the best-selling dog toy in the whole of the United States and now is set to take the UK by storm.

The super soft cuddly Lamb Chop dog toy is exclusively available in the UK and EU by Happy Pet Products. Lamb Chop will be available in Small (6inch), Medium (10.5inch) and Large (24inch), so there’s something for every dog to enjoy!

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No 1 Best Selling Dog Toy in the US, now exclusive to Happy Pet Products in the UK! Why Stock Lamb Chop?

Happy Pet Products is known for its dedication to innovation, quality, and customer satisfaction. The Lamb Chop dog toy exemplifies this commitment by offering a delightful blend of comfort, nostalgia, and fun. Its unique design not only serves as an entertaining toy but also evokes fond memories for pet owners, enhancing its appeal.

This toy is more than just a plaything — it’s a companion. Dogs often seek comfort and security in their toys, and the Lamb Chop dog toy is perfect for this purpose. Its Inspired by a TV puppet that was a classic during the 60’s, these Lamb Chop dog toys are an instant favourite among dogs and their owners. Designed with both playtime and comfort in mind, the Lamb Chop dog toy is set to become your pet’s go-to companion.

Our Lamb Chop dog toy is made from high-quality plush material, ensuring it is soft to the touch and perfect for snuggling.

Its gentle texture is ideal for pets who love to cuddle with their toys.

This versatile toy is designed for a variety of play activities, including fetching, tugof-war, and kneading. It promises to keep your dog entertained for hours. Each toy includes a squeaker for extra added fun. The Medium-sized Lamb Chop has a total of 5 squeakers!

plush body is ideal for snuggling.

Happy Pet Products are extremely excited for the launch of Lamb Chop in the UK, and we believe that this dog toy is a premium product. By stocking Lamb Chop, you not only provide a high-quality, adorable dog toy but also one that taps into the sentimental value associated with the Lamb Chop character. Elevate your pet product range with this delightful Lamb Chop toy, exclusive to Happy Pet in the UK. Order now and watch it become a favourite among your customers and their furry friends.

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Contact Happy Pet at sales@happypet.co.uk or call 0116 260 2100 for more information.

Visit www.happypet.co.uk/become-a-stockist to become a stockist www.petproductmarketing.co.uk

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14/06/2024 12:19

NEW PRODUCTS

Walker & Drake working dog recipe Walker & Drake have launched a new cold pressed dog food, which has been specially formulated to give working and active dog breeds a balanced diet to help maintain the energy and stamina levels needed to carry out their everyday tasks.

High in protein, fruit, and vegetables, such as sweet potato, carrot, tomato and apple, the new working dog food from Walker & Drake has been developed in partnership with a nutritionist to help active dogs build muscle, while supporting their immune system and overall health, and slowly releasing energy to power them throughout the day.

Compared to traditional kibble or wet food, cold pressed food retains more of its natural nutrients, thanks to its gentle production process. The ingredients are carefully pressed at low temperatures, preserving essential vitamins, minerals, and proteins that are crucial for a working dog’s health. This process not only retains the nutrients but also enhances digestibility, ensuring that dogs absorb more of the goodness they need to thrive and perform to their best ability.

While the working dog food has all the goodness of the Walker & Drake original cold pressed recipe, this formula has been made with value in mind and doesn’t incur VAT. This new recipe helps owners keep up with the demands of a highvolume diet, especially if they own multiple dogs. The working dog food is available in 12kg bags in chicken and rice flavour.

The RRP is £41.99 (VAT FREE).

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To find out more, visit www.walkeranddrake.com For trade enquiries, visit www.walkeranddrake.com/pages/ ws-account-create

Introducing award-winning Himalayan Pet Supply and Yellow Yak brands to UK Kennelpak, the pet specialist wholesaler, brand owner and distributor, has announced an exclusive distributor partnership with leading US-based pet foods and treat manufacturer Primal Pet Group to supply two new brands for the UK’s fast-growing natural occupier dog chew category.

Himalayan Pet Supply, a leading brand in the Primal Pet Group portfolio, introduced The Original Himalayan Dog Chew to the market establishing a nearly $90 million natural occupier dog chew category.

Under the agreement, Kennelpak, the original supplier of yak chews in the UK with the market-leading YAKERS brand, will drive further growth by launching Primal Pet Group’s bestselling natural occupier dog chew brands, Himalayan Pet Supply and Yellow Yak. By adding Himalayan Pet Supply and Yellow Yak brands to Kennelpak’s carefully curated portfolio, these new products, along with the award-winning YAKERS range, now serve the premium, quality, and value natural occupier market. Further benefiting both retailers and pet parents, the new additions also add bacon, chicken, and peanut butter flavour natural occupier dog chews in the UK. Celebrating 50 years of pet food expertise, Kennelpak will benefit from Primal Pet Group’s extensive experience in the US where the Himalayan Pet Supply brands have captured 60 percent market

share. With the US pet market generally considered to be three years ahead of the UK, its natural occupier dog chew category growing 13 percent year on year and a trend towards an increase in different flavours, this new agreement sees Kennelpak primed to be the distributor of choice for UK retailers looking to provide UK pet parents with greater selection.

For more information, visit Kennelpak.co.uk or for trade enquiries, visit www.kennelpak.co.uk/contact-us or call 0115 939 9077.

www.petproductmarketing.co.uk

p12_14_16_18_PPM_Jul.indd 14

14/06/2024 10:17

FIRST LOOK

Welcome to Blue River Diets, the forefront of gecko nutrition

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Blue River Diets is a UK produced brand of expertly crafted crested gecko foods.

Here, they tell us what sets the food apart… ur diets simulate the over-ripe fruits typically consumed by crested geckos in the wild. Did you know we offer higher levels of fruit content than other leading brands? Did you know we include bee pollen across all our diet range? Here’s why…

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Did you know, wild crested geckos eat more pollen aggregates than fruit?

From all-natural ingredients to a high percentage of pollen aggregates, Blue River Diets is using scientific research to provide the ultimate crested gecko foods. Stomach content analyses is helping us develop foods that closely mimic the diet of wild cresties.

Fortified with antioxidant-rich honey and offering formulas with protein-boosting insect meal, Blue River Diets’ selection of fragrant flavours have been carefully crafted to promote health and vitality in pet crested geckos.

The addition of pollen aggregates, a key component in the diet of wild geckos, is causing a real stir among breeders across the world. Anecdotal evidence suggests geckos fed with bee pollen can yield up to 20% more healthy young from their clutches.

While physiological research is yet to be published, bee pollen is the “not-so-secret” tip that European breeders have sworn by for years. Perhaps this is because around

10.3% of a wild crested gecko’s diet is made up of pollen! Now we can offer this vital ingredient in captivity with ease.

Like us, crested geckos also enjoy the fantastic fragrance of fresh fruits and berries. Their tongues pick up scent particles that drive them towards delicious fruits as they ripen to a soft texture. Blue River Diets has ensured all its formulas smell fantastically fruity with no artificial preservatives. Give your gecko the gift of a healthy, balanced diet, knowing that it tastes as good as it smells.

If you’re interest in stocking Blue River Diets, then please email one of our Sales Team at: sales@peregrine-livefoods.co.uk Or, alternatively call: 0800 919 631 www.petproductmarketing.co.uk

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14/06/2024 12:06

NEW PRODUCTS

Russel Rabbit Hoppies Supreme Petfoods is thrilled to announce the latest addition to its much-loved Tiny Friends Farm Russel Rabbit treats range: Russel Rabbit Hoppies.

Crafted with a rich blend of natural ingredients, Russel Rabbit Hoppies feature a delicious mix of carrot and parsley in each crunchy baked bite. Hoppies complement Russel Rabbit Loopies with carrot and mint and Twiggies with tasty apple and blackberry, providing a new flavour variant in the successful range.

Designed to promote bonding between pet and pet parent, the treats are free from artificial flavours and colours and are perfect for hand feeding. While pet ownership is linked to improved human health, research also indicates a correlation between the strength of the bond, better veterinary care and improved pet health — and the treats are ideal for helping to foster these bonds. Hoppies, Loopies and Twiggies can also be hidden within a pet’s daily hay serving to encourage natural foraging behaviours.

In line with Supreme’s commitment to sustainability, all Russel Rabbit treats are packaged in fully recyclable materials. This reflects the growing awareness of the ecological impact of pet ownership and reinforces Supreme’s position as a trusted and environmentally responsible brand, while also ensuring a sustainable choice for conscientious pet owners.

The treats are not only suitable for rabbits, but also other small pets including guinea pigs and hamsters. Complementing the main diet, one or two treats per day are recommended depending on the size of the pet.

For more information on the new treats or to connect with their team, visit www.supremepetfoods.com or email experts@supremepetfoods.com

Pets Purest Peanut Powder for Dogs 16

Brambles Semi-Moist Hedgehog Food – 1.3kg Size!

Brambles Semi-Moist Hedgehog Food is proving such a hit with hedgehogs that they’ve decided to launch a bigger size — making it more economical for wildlife enthusiasts. The new bags are 1.3kg size.

The new pack size is now available from wholesalers and looks like it will be a big seller.

It has an RRP of £10.99 (zero rated for VAT).

To find out more, visit www.bramblespaw.co.uk or for trade enquiries, email hello@bramblespaw.co.uk

Natural pet care brand Pets Purest has launched a brand-new Peanut Powder food topper for dogs, strengthening their growing range of 100% natural treats and supplements. Following the success of peanut powder within the human health sector, Pets Purest are envisaging a similar trend carrying over into the pet market.

While peanut butter is a staple of most pet owner’s treat cupboards, it is often highly calorific and not always the best choice for pets who are watching their waistlines. Pets Purest’s new Peanut Powder contains 90% less calories than traditional peanut butter, while still remaining lip-smackingly delicious! This lowfat, high-protein supplement is free from palm oil and xylitol, containing no added salt or sugar, making it an ideal guilt-free treat or food topper for fussy eaters.

The peanuts used are slow-roasted and pressed to remove the oil, leaving behind a powder which is packed with protein and other essential vitamins and minerals. These include Niacin, Thiamine, Phosphorus and Magnesium, which help to maintain strong, healthy teeth and bones.

The powder can be used as a food topper or mixed with water to create a paste.

Simply add as much or as little water needed to achieve the desired consistency and use alongside a lick-mat to provide enrichment and mental stimulation for your pet.

Founded in 2017, Pets Purest has already built a strong reputation as a supplier of high-quality 100% natural treats and supplements. With a growing portfolio of products, this latest launch is one of several exciting new product launches planned for this year.

To find out more, visit www.petspurest.com or for trade enquiries, visit www.petspurest.com/pages/trade

www.petproductmarketing.co.uk

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14/06/2024 10:17

Lily’s Kitchen Fish & Chips recipe for dogs

Nova Dog Chews introduce enrichment Bone Broth and Sauce

Lily’s Kitchen is serving up a British classic with a new Fish & Chips recipe.

As the nation’s most popular British dish, pet parents can now treat their four-legged friend to their very own fish and chips crafted with natural ingredients. The vet-approved recipe from the B Corp pet food brand is made with freshly prepared chicken, herring and white fish, as well as potatoes, which are a good source of potassium, and vibrant peas.

This seaside inspired supper offers complete nutrition, meaning it has everything your little friend needs to refuel after a day of mischief on the beach or following a weekend wander to the pub.

This mouth-watering feast is made with proper fish and is suitable for all good boys and girls over four-months old.

Nova Dog Chews is a leading provider of high-quality dog chews and treats. They have recently launched two new products: Bone Broth and Sauce.

These products are 100% natural and a great way to boost your pet’s hydration and enrichment. The products are rich in collagen, chondroitin and glucosamine, which aid to lubricate and reduce inflammation in joints, and promote glossy fur, soft skin and strong nails.

To find out more, visit lilyskitchen.co.uk or for trade enquiries, email sales@lilyskitchen.co.uk or call 0207 449 6080.

The Sauce The Sauce comes in 4 flavours: Duck, Lamb, Chicken and Beef.

Each in a 100ml pouch and with between 17 — 25 calories per 100ml depending on the flavour.

They are high in collagen with the content being 11600mg to 2110mg per 100ml. Sauces are great to use as a topper to increase your pet’s appetite. They are great to add to homemade treats and lick mats, making them the perfect healthy snack. The RRP for the Sauce is £2.50.

Bone Broth The Bone Broth comes in 4 flavours: Moose, Duck, Chicken and Beef. Each comes in a 230ml pouch and has between 9 — 12 calories per 100ml depending on the flavour. It is cooked for at least 12 hours to separate the useful parts of the bone (collagen) and enable the removal of fat, making the broth low in calories with zero fat. Bone Broth is great to increase your pet’s fluid levels especially on hot days. You can pour the Broth into dry, wet or raw food. You can also freeze the Broth to create cooling treats for your pets. The RRP for the Bone Broth is £3.60 for Chicken and Beef, and £3.99 for Moose and Duck.

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For more information, visit www.novadogchews.com or for trade enquiries, email info@novadogchews.com

Tug-E-Nuff chaser toys come me in new colours Tug-E-Nuff has introduced a selection of new colours to add to its range of chaser toys for dogs.

The brand’s Big Twizzler — a bungee tug toy, hand-braided aided

by Tug-E-Nuff — is now available in blue, green and purple ple colourways, as well as the original bluestone, magenta, and nd flame, giving customers with dogs who like to tug from a distance more variety to choose from.

Danny Nelis-Rouse, Managing Director at Tug-E-Nuff, said: “The Big Twizzler is our largest dog training toy, and the ultimate high-value reward toy for medium to large breeds eds and enthusiastic tuggers.

“It encapsulates everything that Tug-E-Nuff is known and loved for — fun, funky colours in a great quality, durablee product — and has remained one of our most popular toys oys amongst customers since it first launched. We’re excited to introduce new colourways for them to choose from.”

The new colourways have an RRP starting at £29.95

To find out more, visit www.tug-e-nuff.co.uk or for trade enquiries, visit www.tug-e-nuff.co.uk/pages/wholesale

www.petproductmarketing.co.uk

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14/06/2024 10:26

Pet & Aquatics Trade Show

• All the major brands under one roof • New Three-day event • Networking events • Thousands of products

• 100’s of new launches • Aquatics Zone • New Starter Zone • Free show catalogue • Free entry & parking *

Over 300 exhibitors

Where the industry meet to do business IMPACT_DPS.indd 2

*For up to 1300 cars, on a first come, first served basis.

05/06/2024 09:43

New Product Showcase in association with

Biggest ever PATS!

Correct at time of going to press

See our website for a full list of exhibitors www.yourdog.co.uk

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patshow.co.uk

Your Dog July 2016 3

05/06/2024 09:43

HAVE YOU SIGNED UP FOR THE PPM

? r e t t e l s new

WHAT YOU GET... ● Weekly update ● New products

straight to your inbox ● Latest pet industry news ● Useful resources you can use on social media

Visit https://bit.ly/ppm-newsletter

! e d o c R Q e h t n a c s r O

p43_PPM_Sep.indd 1

15/08/2023 09:00

The

Retailer Recommend Awards 22

Supreme — Small Animal Product of the Year, Manufacturer of the Year, Shopfitting/POS of the year

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Forthglade — Wet Dog Food of the Year Canagan — Sales Rep of the Year

IAMS — Cat Food of the Year

Hagen — Cat Accessory of the Year and Reptile Product of the Year Breeder Celect — Cat Litter of the Year

Unipet — Suet to Go – Suet Balls

Drontal — Worming Treatment of the Year

Burns Pet Nutrition — Eco Brand of the Year

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Kennelpak — Pet Wellbeing Product of the Year Earth Animal — Product Innovation of the Year Fish4Dogs — Must Stock Product of the Year Beaphar — Flea Treatment of the Year

The full list of Retailer Recommended Awards winners

p21_PPM_Jul.indd 21

14/06/2024 13:04

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

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Reign Supreme Thanks to a holistic and caring approach to pets and business, leading small pet brand Supreme has scooped a hat-trick of wins in the 2024 Retailer Recommended Awards. ver 30 years ago, Supreme Petfoods launched the first specialist pet food for rabbits.

From that foundation of wanting to provide a better class of diet for small companions, the company has developed a complete holistic approach to the business of specialist pet nutrition.

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For Supreme, it’s about providing the right products (backed by science), marketing the benefits, and offering good value and support to retail partners and customers. Caring for animal welfare is good for pets (and humans!) and good for business!

The brand is built on a passion for pets, all while doing their best by owners, retailers, and the environment. It’s this deep rooted, caring philosophy that has seen Supreme

land not one, not two, but three awards in the 2024 Retailer Recommended Awards: Pet Product Marketing

Pet Product Marketing

Pet Product Marketing

RETAILER RECOMMENDED AWARDS 2024

RETAILER RECOMMENDED AWARDS 2024

RETAILER RECOMMENDED AWARDS 2024

WINNER

WINNER

Manufacturer of the Year

Shopfitting/POS of the Year

WINNER Small Animal Product of the Year

Independent pet shops have given their seal of approval to Supreme by endorsing that the brand produces great products and works alongside them to educate owners and drive sales.

Small Animal Product of the Year This is a category that has seen increasing levels of competition over recent years, but the award has been dominated by Supreme.

Their Science Selective range has won the

www.petproductmarketing.co.uk

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12/06/2024 09:18

Nutrition experts — Experts in veterinary medicine and nutrition are involved in the formulation of Supreme recipes.

Meat free — All of their foods for small pets are made in dedicated vegetarian facilities and they only use the finest quality natural ingredients.

Environmentally-friendly — Supreme does not use ingredients, such as palm oil, that might harm the environment or other animal species.

No added sugars — Supreme only uses the very finest natural ingredients, so it doesn’t need to add any unhealthy sugars to make its foods taste great.

apply to human food production. Every production line is dedicated too. This means herbivourous food is prepared in a dedicated vegetarian environment. To underline this commitment to quality, all Supreme’s products are traced from manufacture to purchase. So, it is no surprise to see Supreme beat off fierce competition to land the Retailer Recommended Award for Manufacturer of the Year 2024.

A member of UK Pet Food, the association for pet food manufacturers, suppliers, and the wider industry, Supreme signs up to an agreed set of standards.

However, Supreme goes far beyond this in their commitment to manufacturing in the best way possible for pets and the planet.

Supreme has developed an unequivocal set of responsibilities that drives them forwards: Vet education — Supreme invests in veterinary education to help further understanding of the needs of small pets

Supreme says: “At Supreme we take our responsibilities to small pets and the wider community very seriously. Our company policy is to provide the best quality foods and always clearly communicate the correct way to feed small pets.”

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Fighting for sustainability As well as ensuring what reaches the bowls of small furries is of the best quality, Supreme is hugely passionate about doing their best by the environment too. Their commitment to ethics run throughout the whole business.

Supreme has the ‘Sustainability Plan: nurturing the planet and its inhabitants’ which outlines how they are committed to being eco-friendly. The brand never uses palm oil, recognising the damage its production is doing to rainforests. In fact,

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award every year since 2017 and the range remains top of the shop!

As the name suggests, Science Selective is tailored nutrition that uses science-backed thinking to provide a host of benefits to small furries, whatever their age or lifestyle.

The range caters for rabbits, guinea pigs, hamsters, rats, mice, chinchillas, ferrets, and degus, each designed with the health of each species as the primary focus. The specialist nutrition doesn’t stop there either. There are age specific formulations, varieties to help pets who are recovering from operations or illness, recipes for house rabbits, and grain free formulations, as well as bathing sand. With the tagline of Food For Life, Supreme says: “We all want our pets to live long and happy lives, so choose Selective, tailored nutrition to help support your pet’s digestive health and vitality for all life stages and lifestyles.”

The bedrock of the range is quality ingredients. The range for herbivores is high in fibre, features natural prebiotics, contains vital omega 3 and 6, and Supreme never adds sugars to any of their foods. The brand works with vet and food specialists, who constantly review the latest research to see if any of Supreme’s products can be improved.

And don’t forget our pets either! While small furries might not appreciate all the health benefits of the Science Selective range, they love the crunchy texture and flavours of the delicious food and treats range.

Promoting pet welfare — Supreme supports pet rescues and charities and provides educational materials to help pets parents understand how to best care for their little ones.

Manufacturer of the Year Making brilliant products is only possible with the highest standards of manufacturing. Wherever possible, Supreme uses the same standards that www.petproductmarketing.co.uk

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12/06/2024 09:18

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE ● Samples of Selective Adult Rabbit Food, Selective Junior Rabbit Food, Selective Four+ Rabbit Food, and Selective Guinea Pig Food ● A3 Science Selective Nutrition Guide Posters for Rabbits and Guinea Pigs ● Selective Shelf Strips ● Selective Wobbler ● Selective Barker ● Free standing product display unit ● Care guides ● Video ads ● Social media marketing It is this level of support which saw Supreme win Shopfitting/POS of the Year in the Retailer Recommended Awards. All retailers need to do to get their hands on free marketing materials is visit https://supremepetfoods.com/freesamples-and-pos/ or email experts@ supremepetfoods.com

A passion for pets

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the business tries to source ingredients from suppliers as local as possible to reduce emissions and uses recyclable packaging to help lower its environmental impact.

They create strategic partnerships and work to spread their value of conservation by working with charities and like-minded organisations.

It’s not just words either. Supreme sets tangible targets so they can measure how well they are living up to their values. In 2023, Supreme set themselves a target of reducing transport miles by 100,000 by the end of 2024. They are currently on course to smash that initial target and reduce it by 150,000.

Shopfitting/POS of the Year Supreme’s caring culture doesn’t end when the products leave their factories. The brand recognises that retailers are absolutely vital to the success of their business. They strive to provide a level of service which reaches the same high standards as goes into producing their products.

Their website is easy for pet parents to navigate and find their nearest retailer on the store finder, and Supreme is keen to support retailers with a wide selection of marketing materials that will help drive education, sales, and subsequently profits!

Retailers can make a real eye-catching display with the help of Supreme, who offers:

Supreme’s success is driven by a passion for pets. As well as finding the right products and marketing support to connect with customers, the Supreme website is also a valuable resource for pet care advice.

From chinchillas to rats, there is a host of expert advice about how to care for small companions. This can really help retailers to demonstrate their knowledge to customers, and build loyalty and trust. You can visit www.supremepetfoods.com/pet-careadvice to find the full range of information.

Supreme offers some of the market leading small pet brands for good reason, if you’re interested in becoming a stockist, visit www.supremepetfoods.com/ become-a-stockist/ or email experts@ supremepetfoods.com

Catering for dogs In an exciting development, Supreme has extended its expertise to dogs! The business had been producing dog treats under own label which had shown year on year growth over two decades.

Now, Supreme has moved these highly palatable dog treats to their own portfolio, releasing them as part of their hugely popular Tiny Friends Farm range. With two new Tiny Friends characters, Danny Dog and Dolly Dog, the treat range includes:

£1.59 so the treats offer brilliant value too. So, they are sure to be a hit with customers and dogs alike!

● Danny Dog Doggy Donuts ● Danny Dog Yummy Sticks ● Dolly Dog Tasty Bones ● Dolly Dog Crunchy Cookies Made with natural ingredients and gently oven baked, the treats include tasty chicken, yummy peanut butter, and great tasting vegetables. They also provide Vitamin A to assist immune response, Vitamin D3 to promote healthy bones, and Vitamin E to support skin and coat. A 200g bag of the treats has an RRP from £1.39 —

www.petproductmarketing.co.uk

p22_25_PPM_Jul.indd 24

12/06/2024 09:19

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EXPERTS IN PETCARE ˊ˘ ˪˘˥˘ ˧˛˘ Ѓ˥˦˧ ˧ˢ ˖˥˘˔˧˘ ˛˜˚˛ ˤ˨˔˟˜˧ˬ ˦ˣ˘˖˜˔˟˜˦˧ ˦ˠ˔˟˟ ˣ˘˧ ˙ˢˢ˗ʟ ˕˘˖˔˨˦˘ ˪˘ ˕˘˟˜˘˩˘ ˔˟˟ ˣ˘˧˦ ˗˘˦˘˥˩˘ ˧˛˘ ˕˘˦˧ʡ Our foods never contain added sugars, we use natural ingredients, and have a traceable process from beginning to bowl. We champion animal health ˔ˡ˗ ˪˘˟˙˔˥˘ʟ ˨˦˜ˡ˚ Ѓ˫˘˗ ˙ˢ˥ˠ˨˟˔˦ ˙ˢ˥ ˢ˨˥ ˕˘˦˧ʠ˟ˢ˩˘˗ ˥˘˖˜ˣ˘˦ʟ ˔ˡ˗ ˘ˡ˦˨˥˜ˡ˚ ˢ˨˥ knowledge, resources and products can reach pet owners everywhere. ˊ˘ ˔˥˘ ˆ˨ˣ˥˘ˠ˘ ˃˘˧˙ˢˢ˗˦ʟ ˔˪˔˥˗ʠ˪˜ˡˡ˜ˡ˚ ˘˫ˣ˘˥˧˦ ˜ˡ ˣ˘˧˖˔˥˘ʡ

˦˨ˣ˥˘ˠ˘ˣ˘˧˙ˢˢ˗˦ʡ˖ˢˠ LET’S GET CONNECTED @supremepetfoods

p22_25_PPM_Jul.indd 25 AW.indd 1 241218 PPM AWARDS AD

12/06/2024 06/06/2024 09:19 10:34

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

or the fourth consecutive year, Devon-based, natural pet food brand Forthglade are celebrating winning Wet Dog Food of the Year in the Retailer Recommend Awards.

The presitigious trade award will sit alongside Forthglade’s award win as the 2024 Best Wet Dog Food from the readers of Your Dog Magazine, confirming the brand is a favourite for both consumers and trade looking for a nutritional, natural dog food.

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Forthglade’s the favourite for consumers and trade for 4 years in a row! fourth year in a row. We’re really proud of the highly nutritious meals we create and it’s great to have this recognised by the trade.”

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The award winner – Forthglade’s Complete Grain Free Meals

Natural nutrition Forthglade has been leading the way in natural dog food since 1971, with their Devon factory producing a wide range of tasty wet meals for dogs. Hypoallergenic and packed with high quality ingredients, recipes are gently cooked to ensure all the natural goodness from the ingredients remain. Forthglade’s full range of recipes include complete and complementary wet meals, vet-approved cold pressed natural dry dog food, lightly baked dry food and a tasty range of grain free treats, all free from junk or fillers.

Forthglade also receives a high nutritional rating from trusted website All About Dog Food across its full range and is priced competitively, making it an attractive option for dog owners.

David Cox, CEO of Forthglade, commented: “It’s absolutely fantastic to win PPM Best Wet Dog Food for the

With 75% high-quality protein including chicken, turkey, lamb, beef, salmon, or sardine, the meals also incorporate fibre rich vegetables such as butternut squash and sweet potato plus all the vitamins and minerals a dog needs for optimum health. The grain free range is ideal for sensitive tummies and has tailored recipes for a dog’s lifestage; puppy, adult and senior, each offering varied nutrition.

Available in 395g recyclable trays. RRP from £1.90.

Forthglade’s Complete Wholegrain Range To complement Forthglade’s grain-free recipes is the wholegrain range, a tasty option of wet meals with added fibre rich brown rice or oats, with meals including chicken, duck, lamb, turkey, white fish or ocean fish with tailored recipes for puppy, adult, and senior.

Available in 395g recyclable trays. RRP from £1.90.

Forthglade’s Just Range A further addition to the list of nutritious wet meals made at Forthglade’s Devon based factory is the ‘Just’ range, offering a selection of delicious complementary recipes ideal for those wishing to tailor their dog’s mealtimes. It can be mixed with a good quality dry food such as Forthglade’s vet approved, natural cold pressed.

Available in 395g recyclable trays. R RP £1.90.

Forthglade’s National Trust Gourmet Range Forthglade is proud to be working in partnership with the National Trust supporting the Dogs Welcome project. As part of the partnership, Forthglade has a co-branded range of complete meals and treats for dogs in association with the National Trust.

At least £80,000 from the sales of the co-branded range will support the Trust’s conservation work. Dogs adore this gourmet range including grain free natural recipes like duck & venison with green beans and apricots, or turkey & goose with pumpkin and cranberries, available in 395g recyclable trays. RRP £2.49.

Forthglade’s full range of wet food, dry food and treats are available from all major pet wholesale providers. To get in touch with the team, email info@forthglade.com or visit forthglade.com

www.petproductmarketing.co.uk

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www.petproductmarketing.co.uk

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14/06/2024 12:08

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

eciding what to stock in your shop is a big decision. Of course, you want brands that your customers will love but there is more to it than simply picking a product.

Having a great relationship with your brand or supplier goes a long way. You want to receive a great level of service, support with promoting the products, and know that help and support is only a phone call away. Once you’ve got that, you’re giving the products the best chance to reach your shelves…and then fly off them!

The Retailer Recommended Awards recognises the importance of these relationships with the Sales Rep of the Year Award. The 2024 champion is Ben Moore of Symply Pets Foods.

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Canagan is a carbon neu tral business

Believing in independent pet shops Exclusive to independent pet shops 28

Symply produces the Canagan range of dog food and is 100% committed to the independent pet trade. Canagan is only distributed through independent retailers, ensuring your shop has a unique offering that buyers can’t get in the supermarket or through online only pet stores.

Canagan values building strong, longterm relationships with independent pet shops, working to foster trust and mutual

growth. Sales rep Ben embodies that and that’s why he has been voted Sales Rep of the Year — the second time he has been given the honour!

“We’re proud that Ben Moore has won the accolade of winning Sales Rep of the Year for the second time, reflecting the hard work and dedication that he puts into his relationships with his retail partners,” commented Canagan.

Ben was equally delighted to be recognised. He said: “Thank you for the Sales Rep of the Year award. It’s a great honour to win this award! I love my job, the industry, and my amazing retailers who voted for me.”

Stocking Canagan Using high-quality, natural ingredients Canagan is an award-winning brand of grain free foods for dogs and cats. With a tag of ‘The Food of their Ancestors,’ the diets are based on the Ancestral Ratio™ of prime meat to carbohydrates wolves and wild cats would hunt in the wild and come as dry foods, wet food, and treat ranges.

Suitable for animals from weaning, the recipes contain high levels of protein with the biologically appropriate ratio of meat to vegetables. From the top quality meat to field fresh veg and botanicals, the high-quality, natural ingredients are sourced from trusted suppliers — and

Ben Moore

local wherever possible — so owners know they’re giving their companions excellent nutrition.

The brands latest launch is Canagan Cat Soup for Cats. Available in three irresistible flavours; Tuna Soup, Chicken Soup, and Ocean Fish Soup, these soups provide an excellent source of hydration, important for maintaining a cat’s overall health and well-being.

Part of the support stockists receive is that Canagan provides comprehensive training for store staff, ensuring they are knowledgeable about the products and can offer expert advice to customers which will help drive sales.

Canagan is loved by pets and owners, and an ideal brand to choose when deciding what to stock in your shop.

To find our more, visit www.Canagan.com, or for trade enquiries, email info@canagan.co.uk or call 01494 775222. www.petproductmarketing.co.uk

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THE FINEST MULTI AWARD WINNING DOG FOOD We are honoured to receive the Dog Food of the Year award through the votes of our valued customers. We have a commitment to making the best foods available and delivering exceptional service, so we are also proud that our team member Ben Moore has been voted Sales Rep of the Year. Thank you to everyone for your support.

Pet Product Marketing

Pet Product Marketing

RETAILER RECOMMENDED AWARDS 2024

RETAILER RECOMMENDED AWARDS 2024

WINNER

WINNER

Dry Dog Food of the Year

Sales Rep of the Year

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01494 775222 · CANAGANGROUP.COM

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12/06/2024 11:13

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

he modern day owner views pets as members of the family — think of the rise of the terms pet parent or fur babies — and wants to do their best to protect and promote the health and wellbeing of their animal companion. Pets’ diets have been at the front of this movement for pet health-conscious living — and the brand that was crowned the Cat Food of the Year in Retailer Recommend Awards 2024 embodies this is exactly what owners want.

Retailers voted IAMS Advanced Nutrition as their Cat Food of the Year.

The range has become a trusted line in pet shops because it ticks so many boxes: cat owners want it, the clean packaging looks good on shelf and promotes the benefits, and cats find it delicious!

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Cat food of the year: IAMS Standing out in store

IAMS believe in a feeding concept close to the pet’s natural needs. With their tailored recipes based on high animal protein content, they provide what a cat needs, according to their lifestage, or even special nutritional needs. The aim of the diet is perfectly matched for every cat owner – to help keep your pet happy and healthy throughout their life.

The IAMS Advanced Nutrition range will connect with customers in store because the packaging is so enticing. The white background gives it a clean look and the coloured coded recipes make the bags stand out, but also easy to recognise which flavour you’re choosing. The individual recipes are clearly marked as to what formulation they are and show how much animal protein is in that specific recipe — it all means owners quickly identify it’s a quality cat food that is tailored to cats’ needs. The bags also have a logo to show they are recyclable making them an instant hit with the eco conscious owner**.

The IAMS brand is known as a source of nutrition. With its smart pack design,

● Healthy digestion — keeping your cat’s gut healthy helps to keep their whole body healthy. Adding prebiotics to their diet, through advanced nutrition foods, as well as fibres such as beet pulp, can support healthy digestion. ● Up to 91% animal protein (out of total protein level)* — feeding cats in line with their natural diet is ideal for their health. Meanwhile, cats will find the high-quality recipes totally irresistible. ● Healthy skin and coat — Advanced nutrition foods contain vitamins and minerals which keep your pet healthy inside and out. Important Omega-6 and -3 fatty acids have lots of benefits, including keeping their skin healthy and their coat shiny.

The range features tailored recipes to support cats with different needs, with varieties including: Kitten, 1+, 7+, Sensitive Digestion, Indoor, and Hairball, as well as using flavours including chicken, ocean fish, turkey, lamb, tuna, and salmon.

Advanced Nutrition is the literal full package which is delivering for cats and owners — and clearly with retailers who voted it their number one. *up up p to 91% only for cat and out of total protein level **800g and 2kg packs

30

Advanced Nutrition

To find out more about IAMS Advanced Nutrition, visit www.iams.eu/en-gb/advanced-nutrition or for trade enquiries, email iamscareline@eu.spectrumbrands.com

www.petproductmarketing.co.uk

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240605

Advanced Nutrition High-quality ingredients that support your cats health, from nose to tail

31

h t l a e h ith w s t r a t s s Happines Contact iamscareline@eu.spectrumbrands.com for more information

www.petproductmarketing.co.uk

p30_31_PPM_Jul.indd 31v2.indd 1 240605 IAMS AN PPM A4

12/06/2024 09:27 06/06/2024 16:52

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

or Hagen Group, the Retailer Recommended Awards 2024 was a real endorsement of the great strength and variety of their brands.

Two of Hagen’s brands won coveted honours — in two completely different categories.

A modern day icon in the cat market, their Catit brand won the Cat Accessory of the Year 2024 for their

F

Catit PIXI Drinking Fountain. Hagen’s other win was in a category dominated by high quality technical products, winning Reptile Product of the Year for their Exo Terra Thermostat range.

Here, we look at these two very different products which underline Hagen’s philosophy of offering uniqueness and innovation to the independent pet retail trade.

Hagen wins the double!

Catit Pixi Drinking Fountain

32

Part of the hugely successful PIXI range, the Catit PIXI Drinking Fountain is an ideal way to encourage cats to drink more and remain hydrated – essential for feline health. Its striking cat-like appearance isn’t just for decoration, the nose and whiskers also act as visual indicators to alert the owner when the water level is low or when the pump requires cleaning. ● Triple Action Filter softens water and removes debris ● UV-C light clarifies your cat’s drinking water ● Ergonomic drinking options help cats drink comfortably ● Super silent pump ● PIXI’s nose keeps you updated on low water level and filter status, and acts as nightlight

foods, treats, litter, toys, furniture and accessories.

Exo Terra Thermostat Reptiles are ectotherm, meaning they use heat from an external source to thermoregulate their optimal body temperature. So providing a species appropriate heat source in a terrarium is vital for these companion animals to survive and thrive.

With Exo Terra Thermostats you can create an accurately controlled heating system that allows you to maintain the required temperature conditions similar to those found in a desert or tropical environment. ● Prevents overheating ● Extremely accurate and reliable ● Simplified set up that makes it easy

virtually eliminates temperature swings in the terrarium. An independent lab test against the market leading brands in the UK demonstrated that Exo Terra® Thermostats are some of the most accurate Thermostats on the market.

The recently relaunched Exo Terra® website is a brilliant resource, housing a full suite of care guides and useful information. The Exo Terra® range features a broad range of products too, from terrariums and substrates to decor and technology, so is ideally placed to be your go to brand to cater for reptile owning customers.

To find out more about Hagen’s large product range or to discover their extensive digital and in-store support packages, please contact Hagen using the details below.

to use A stainless-steel top version is also available, along with a smart Wi-Fi connected app-controlled fountain which includes a UV-C clarifier to keep the water sparkling clean!

Catit is one of the most popular and comprehensive range of cat products on the market, with a large range of

Exo Terra® Thermostats are available with ON/OFF, Dimming and Pulse Proportional control systems for ultimate accuracy and flexibility, plus the Hygrostat model allows for humidity control from the same unit. The precision engineering and careful calibration

To find out more about Catit, visit www.catit.co.uk To find out more about Exo Terra®, visit www.exo-terra.com For trade enquiries, contact Hagen on 01977 556622 or visit uk.hagen.com/contactus

www.petproductmarketing.co.uk

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14/06/2024 12:49

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

n a competitive market, Breeder Celect has been crowned the Cat Litter of the Year in the 2024 Retailer Recommended Awards.

The eco-friendly litter is made from recycled paper and has proved popular with retailer — because it is popular with owners! Here, we check out what makes Breeder Celect stand out…

I

Breeder Celect: Cat Litter of the Year 34

Why owners love it

Why retailers love it

With an increasing awareness of protecting the environment, many cat owners have moved away from traditional litters which end up in landfill, to more eco-friendly products that use sustainable materials for felines to toilet on. Breeder Celect uses recycled paper which is a huge hit with owners but most importantly, it also does its job brilliantly: ● Low Dust ● Highly Absorbent ● Natural Odour Control ● Soft and Safe for all paws, including kittens ● Made from 99% upcycled paper ● Biodegradable and Compostable ● Made in the UK

Cat litter is an important product for pet shop owners. Being a repeat purchase, it gives the opportunity to generate customer loyalty and footfall. But it can be tough too. Being a bulky item, it can take a lot of shelf space, need quite a bit of handling, and not generate the best return. Breeder Celect delivers a different experience: ● It sells well — it’s the number one paper cat litter in UK. ● Range of bag sizes — with 10L to drive trials and for light users, with 20L and 30L for heavy users wanting better value for money. ● Lightweight — don’t have to struggle with heavy clay or wood litters. ● A premium yet affordable product, driving margin into a category that has historically been cheap, commoditised litters (moving heavy bags for very little return).

The litter stands up to the test and its popularity with consumers was confirmed early this year as Breeder Celect won Best Cat Litter in the Your Cat Product Awards 2024. To underline its credentials, the litter is also trusted by the experts. Breeder Celect is the official partner of Woodgreen Pets Charity, with the litter used in their amazing Snowden Cat Centre in Huntingdon. It is also trusted by multiple Cats Protection, RSPCA and Blue Cross centres and supporting regional shelters and charities across the UK.

good for the planet, pets love, shoppers want to buy, and our retail partners want to sell — that way everyone wins.”

The brand has recently added two new premium products to cater for essential needs in the litter category, odour control and litter training: Breeder Celect PLUS Probiotic — the same beloved 99% recycled paper litter with a natural probiotic twist for some extra freshness.

Breeder Celect PLUS Kitten — the same beloved 99% recycled paper litter with a natural litter tray attractant that only kittens can smell to help with litter training, as well as odour eating probiotics.

Brand development Steve Adams, Managing Director of FibreCycle which produces Breeder Celect, commented on the win: “It means a lot to the whole FibreCycle team to be voted for this award by the UK pet retailers. We make great products that do To find out more, visit www.breedercelectcats.co.uk or for trade enquiries, email enquiriesuk@fibrecycle.com or call 01724 282182. www.petproductmarketing.co.uk

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Celect Better.

Celect the award winning Ginger.

Natural odour control 99% recycled paper Highly absorbent paper pellets Contains no nasties Low dust Safe for kittens Biodegradable and compostable (check with your local council) Made in the UK

35

breedercelectcats.co.uk @breedercelect

@breedercelectcatlitter

Become a stockist Phone: (+44) 01724 282 182 Email: enquiriesuk@fibrecycle.com

www.petproductmarketing.co.uk

FIBRECYCLE_RRA.indd 35

14/06/2024 12:36

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

eeding the birds in their garden brings so many people joy that the wild bird food market in the UK is estimated to be worth over £380m a year. Catering for bird lovers is essential.

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Suet to Go Suet Balls 36

When it comes to stocking bird foods, you want healthy and quality products that birds will love so they are drawn to buyers’ gardens. If the birds are flocking, then bird lovers will be happy! It is that ethos for gaining approval of wild birds which has seen Unipet’s Suet to Go Suet Ball range receive the accolade of Bird Product of the Year 2024 in the Retailer Recommended Awards.

Unipet Managing Director Andrew Ball said of their win: “Ultimately our success has been maintaining quality to get the best bird acceptance for our products.

“We have won many awards and accolades over the many years of manufacturing but I have to say, it is really nice to win an award voted for by pet speciality retailers who have supported the Suet to Go brand for the last 25 years.”

Suet to Go Suet Balls The Suet To Go Premium High Energy Suet Balls are specially formulated using

top quality ingredients, providing wild birds with the essential fats needed all year round. The healthy recipes formulated using selected ingredients are a great source of protein and will help the birds to replenish energy when they need it most. The Suet Balls are: ● High in fat ● High in protein ● Easy to peck ● Feed all year round ● Made in the UK Unipet For over a quarter of a century, Unipet has been manufacturing premium wild bird suet. The business employs 60 local, loyal highly trained staff at their 55,000 sq ft manufacturing facility in North Kent. Ninety-five per cent of the

ingredients used are UK sourced.

Throughout the business, the ethos is centred around delivering quality, beneficial nutrition and ultimately, bird acceptance which has made it a market leader. They are continuing to improve on our manufacturing capabilities to keep up with the demand. Next year, Unipet will move to a new purpose built manufacturing site which will further meet the demand for their suet products.

Retailers are encouraged to keep a watch out for some exciting new lines coming to the wild bird market too. A new range will be launched in August which is sure to be a hit with birds and bird lovers alike.

To find out more about Unipet, visit www.unipet.co.uk or to become a stockist, email marketing@unipet. co.uk or call 01795 476561.

www.petproductmarketing.co.uk

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p l a st ic f r e e

pa c k a g i n g !

Highly Palatable Plastic Free Packaging No fillers or carbonate High quality fats & oils Made in the UK

2024 winner PPM Best Bird Product!

Manufacturing premium wild bird suet products with a focus on quality, sustainability & bird acceptance for 30 years Unipet International are proud to use only British beef fats and oils.

Voted PPM Bird Product of the Year pet speciality retailers can rely on the Suet To Go® brand for happy customers & repeat purchases.

Our focus is always on quality so I’m delighted that retailers have voted us as winners of such a prestigious award!

Andrew Ball, Managing Director

Contact your specialist pet distributor for the full range of premium Suet to Go wild bird products.

www.unipet.co.uk | marketing@unipet.co.uk

UNIPET_RRA.indd 37

12/06/2024 09:33

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

2024 WINNER

rom a retailer’s perspective, worming products are a key product line in store. They’re vital for pet care, they’re a repeat purchase, and they don’t take up much store space. You need to choose a wormer you trust, highlighting that owners can come to you for advice.

In the 2024 Retailer Recommended Awards, retailers revealed their first choice wormer — The Drontal Tasty Bone wormer tablet has been crowned Worming Treatment of the Year.

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Voted Best Worming Product Of the Year — Drontal Tasty Bone Relied on by owners Dogs can pick up worms without you even realising it, as they often show few, if any, noticeable signs of infection and they can steal the valuable nutrients your dog needs to live a happy and healthy life. If left untreated, worms can lead to serious health complications for pets and owners.

Drontal Tasty Bone has a proven track record of protecting dogs and it’s not just retailers who have given the brand their seal of approval. The Tasty Bone Wormer

has been voted the Best Worming Product by consumers in the Your Dog Product Awards. ● Kills all types of intestinal worms commonly found in UK dogs (Inc. Roundworms, Whipworms, Hookworms and Tapeworms) ● Tasty bone, meat flavoured tablets — a treat to give with or without food ● Vet strength formula, fast and

effective worming treatment for dogs Dogs can be exposed to intestinal worms while exploring off their lead during a walk or even in the back garden.

Other risk factors can include fleas, scavenging, and eating an unprocessed raw diet. Drontal recommends that the majority of dogs in the UK should be wormed monthly, however there will be situations where less frequent treatment is required, based on a lifestyle risk assessment. The tasty tablet makes protecting dogs quick and hassle free.

Key product line The packaging of Tasty Bone is clean and inviting, with a delightful dog picture on

the front. This draws eyes to the product, providing a timely reminder to owners to worm their pets. Most importantly, the box is uncluttered with very clear guidance on the dosage level for pets and the benefits of using the Tasty Bone.

One of the key advantages of shopping with independent pet shops is that owners can often receive a more personalised service and ask for pet advice. Parasite protection is such a fundamental aspect of pet care that it gives the prime opportunity for retailers to establish themselves as a reliable source of knowledge and support. This helps drive footfall and sales across all types of products in store. So, stocking the right worming treatment is more than just picking a product, it can be a reflection of your whole business.

Retailers have emphatically said they turn to Drontal Tasty Bone to ensure they’re doing their best by customers, pets, and their business.

To find out more about Drontal, visit www.drontal.co.uk or for trade enquiries, email UK_Office@vetoquinol.com

www.petproductmarketing.co.uk

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vetoquin

THE UK’S MOST TRUSTED WORMER* Repeat & Defeat with Drontal Dogs often don’t show any signs of a worm infection Use Drontal at least once every three months to help keep your dog healthy. Clinically proven to kill every type of intestinal worm commonly found in UK dogs. ✔ Kills all types of intestinal worms commonly found in UK dogs (Inc. Roundworms, Whipworms, Hookworms and Tapeworms)

Pet Product Marketing RETAILER RECOMMENDED AWARDS 2024

WINNER Worming Treatment of the Year

✔ Tasty bone, meat flavoured tablets - a treat to give with or without food ✔ Vet strength formula, fast and effective worming treatment for dogs ✔ Winner of ‘best worming product’ for dogs, as voted by readers of Your Dog magazine

For trade enquiries contact UK_Office@vetoquinol.com or visit www.drontal.co.uk *VYPR Research Study Top 4 Retail Dog Worming Brands in the UK: May 2024.

Use medicines responsibly. Drontal® Dog Tasty Bone/XL Tablets contain febantel, praziquantel and pyrantel. Further information is available from the datasheet www.noahcompendium.co.uk or Vetoquinol UK uk_office@vetoquinol.com Vetoquinol UK Limited, Steadings Barn, Pury Hill Business Park, Nr Alderton, Towcester, Northamptonshire NN12 7LS

VETOQUINOL_RRA.indd 39 vetoquinol_ppm.indd 1

14/06/2024 15:13 14/06/2024 14:01:38

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

ow we can all play our part in protecting the planet is increasingly influencing our day to day thinking. Particularly, purchasing decisions. We want products that deliver brilliant results and that are kind to the planet.

That’s why Burns Pet Nutrition has been crowned as Eco Brand of the Year 2024. They deliver wholesome nutrition to improve pet health and have an unwavering commitment to sustainable practices.

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Eco champions: Burns Pet Nutrition Founded in 1993, veterinary surgeon John Burns set up the brand because he believed that a healthy diet could have a positive impact on pet health — and that ethos is just as strong today. Burns Pet Nutrition has an extensive range of award-winning dog and cat foods. Each recipe is designed to benefit dogs and cats with different nutritional needs, depending on their lifestage, size, and health conditions. They are made with a love of pets, and the planet too:

Eco-friendly packaging — their dry food and treats use 100% recyclable packaging.

While their wet food packaging is mostly all recyclable and the team are striving to make that completely recyclable too!

Sustainable sourcing of ingredients — Burns uses high-quality natural ingredients from sustainable farms and suppliers. They work with suppliers to ensure they’re using fair and positive practices.

Renewable energy sources — at Burns’ headquarters, they have solar panels and have installed a biomass plant for heating and hot water at Burns Parc y Bocs Farm Shop and Burns Foundation HQ, both in Kidwelly. The biomass wood chip comes from their own woodlands which they manage sustainably by replanting.

Local sourcing — as many of the ingredients as possible are sourced from local suppliers to minimise food miles and emissions.

Longer usage per bag — Burns pet diets boast high digestibility meaning owners need to feed less each day and every bag has a longer life.

Carbon negative supplier — in 2022, Burns transitioned to a manufacturer that is carbon negative. Partnering with a business that has the same steadfast commitment to sustainability aligns with Burns key values

Shop Local — Burns actively promotes customers shopping local through their Burns Loyalty Scheme. This allows

customers to have a loyalty card which is stamped and receive a free bag every so often. This helps the planet and is a brilliant way Burns supports independent pet shops.

Sustainability is not just a buzzword at Burns Pet Nutrition. The quest for being eco-friendly is one that doesn’t stop and one of the next targets is an initiative to maximise the recyclability of all plastics.

With this award win, retailers have recognised the work Burns Pet Nutrition is doing to be green and how this helps to drive sales with customers. As a brand, Burns Pet Nutrition provides foods that owners trust to nourish their pets, strive to protect the environment, and are advocates for local independent pet shops — all values that make Burns Pet Nutrition an ideal brand to have in your store.

To find out more about Burns Pet Nutrition, visit www.burnspet.co.uk or for trade enquiries, call 0800 018 1890 or visit the sales enquiries section on the www.burnspet.co.uk/contact page.

www.petproductmarketing.co.uk

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PPM Ec

A planet-friendly

WIN!

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Burns is proud to have won Eco Brand of the Year in the PPM Retailer Recommended Awards for the last three consecutive years.

CONTACT YOUR LOCAL AREA REP 0800 018 1890 www.petproductmarketing.co.uk

BURNS_RRA.indd PPM Eco Award Win 2024 41 - Poster-advert A4.indd 1

31/05/2024 14/06/2024 16:00:05 13:48

RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

ellbeing — it’s become of the important topics of current times. We’ve gained a deeper understanding of how we can look after physical and mental health. This, of course, extends to our pets! So, wellbeing products are vital for pet owners and important lines for retailers.

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Pet Wellbeing Product of the Year: YAKERS Superfoods 42

This year, our audience of pet shop owners voted YAKERS Superfoods as the best Pet Wellbeing Product of the Year 2024.

YAKERS Made with Himalayan Milk, YAKERS are 100% natural dog chews. While a YAKERS chew provides hours of entertainment, our dog companions will be blissfully unaware they are full of health benefits too. Promoting dental health, the chews will help clean plaque and tartar from dog teeth. They are also packed with protein and calcium — while still being low in fat and free from preservatives and gluten.

With different flavours of YAKERS to suit all dogs’ tastes, it was the YAKERS Superfoods varieties that were voted as the best wellbeing product in the Retailer Recommended Awards: YAKERS Superfoods Blueberry ● Great source of dietary fibre ● Supports cognitive function as blueberries are rich in antioxidants ● Retains all the excellent benefits of the original YAKERS flavours, keeping dogs occupied for hours on end, helping reduce plaque and tartar, packed full of protein and calcium and low in fat.

YAKERS Superfoods Cranberry ● Aids digestion ● Boosts immune system ● Promotes urinary tract health ● Contains natural antioxidants ● Retains all the excellent benefits of the original YAKERS flavours, keeping dogs occupied for hours on end, helping reduce plaque and tartar, packed full of protein and calcium and low in fat.

YAKERS is distributed in the UK by Kennelpak and they were delighted with the brand scooping a prestigious award: ‘’After the resounding success of the YAKERS flavours, it became a natural progression for us to introduce YAKERS Superfoods. Our decision was driven by a deep understanding of what pet parents desire for their dogs: a chew that offers not just enjoyment but also enhanced benefits. With this new range, we have crafted something different in the natural occupier market, that caters to these needs.

“The introduction of YAKERS Superfoods coincided with the partnership with Hearing Dogs for Deaf People, not only can pet parents treat their dog but when they do, they’re helping change the lives of Deaf People,’’ said Ellie Hall, Senior Brand and Product Manager at Kennelpak Ltd.

YAKERS partnered with Hearing Dogs for Deaf People earlier this year, every purchase of YAKERS will support Hearing Dogs for Deaf People, helping fund the training, enrichment and placement of assistant dogs that empower deaf individuals to lead more independent lives.

Stocking YAKERS Point of sale materials are available to support the full YAKERS range and these are sure to stand out in your shop as the branding is clean, fun, and welcoming.

The eye-catching displays and great benefits of YAKERS is sure to see them be a popular in store — perfect for the wellbeing of pet and profits!

To find out more about YAKERS, visit www.yakers.co.uk or for trade enquiries, visit www.yakers.co.uk/contact-us www.petproductmarketing.co.uk

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Handcrafted with Himalayan Milk

NEW

FLAVOURS

With the same great benefits as the Original YAKERS chew...

100% Natural Rich in protein calcium Helps reduce plaque tartar Extra long-lasting Low in fat

PLUS...

SUPERFOODS

CRANBERRY

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&

BLUEBERRY

Kcognitive function* A Helps &

YAKERS Every YAKERS® purchase supports Hearing Dogs for Deaf People

For more information please email sales@kennelpak.co.uk *Blueberries are rich in antioxidants, which can support healthy cognitive function in dogs.

KENNELPAK_RRA.indd 43

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RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

Doing better for everyone: Earth Animal No-Hide Strips 44

he pet industry is always buzzing with new ideas. Companies are constantly coming up with fresh and better ways to help us take care of our furry friends. The winner of the 2024 Retailer Recommended Award for Product Innovation of the Year embodies this spirit. Their dedication to improving pet care isn’t just about business—it’s woven into everything they do.

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Earth Animal is driven by a passion for doing the best by people, pets and the planet. Their belief is that animals are far more than just pets, and the relationships we enjoy with them should be nurtured and cherished. It is the home of the No-Hide® Chew, the original alternative to rawhide that dogs love.

The winning innovation Having been a market leader in rawhide alternatives for a decade, Earth Animal No-Hide Strips are a new format of the brands’ best-selling Chews. Made using the same high-quality ingredients as Earth Animal’s original No-Hide Rolls, Strips come in five delicious flavours: beef, chicken, salmon, venison, and peanut butter. Whilst being aimed at lighter chewers, No-Hide Strips give all dogs the opportunity to savour the great taste and delightful chewing experience of an Earth Animal No-Hide chew.

Great as a reward, impromptu treat, or every day chew for dogs to enjoy, Strips can also help promote healthy teeth and gums.

Retailers also gave the new format their seal of approval as they voted in the Product Innovation of the Year in the Retailer Recommended

Awards 2024.

No-Hide Strips are an attractive proposition to shop owners to stock, they are great for dogs, highlight a shop’s support for eco and social values, and offer strong retail margins across the range. They are available as individual strips (RRP £2.99) or as a pack of four (RRP £8.99).

Earth Animal commented: “Thank you to all the retailers and readers of PPM for this highly coveted award, we’re so pleased to have our No-Hide Strips recognised.”

Underlining the brand’s commitment to delivering on its values, Earth Animal is proud to be a certified B Corp business. This is a prestigious honour which means the brand is held to high standards and continuous improvement in environmental performance, social impact, and accountability. Only select business across the globe achieve this recognition.

Earth Animal will continue to innovate and is already looking to develop more products that rely less on animal agriculture and more on the power of plants. One thing is for certain, whatever innovations Earth Animal bring, it will be good news for pets, owners, and the planet — and retailers.

Earth Animal is exclusively distributed by Pedigree Wholesale in the UK, for more information or to order, visit www.petproducts.co.uk www.petproductmarketing.co.uk

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EA_PP

NEW

NO HIDE STRIPS

®

THE ORIGINAL AND BEST ALTERNATIVE TO RAWHIDE

45

THE BEST-SELLING NATURAL CHEW NOW AVAILABLE IN A NEW FORMAT

AVAILABLE IN 5 CLASSIC FLAVOURS AS SINGLE CHEWS OR MULTIPACK BAGS CONTAINING 4 CHEWS FOR THE PRICE OF 3

Earth Animal is exclusively distributed by Pedigree Wholesale in the UK. For more information, please visit petproducts.co.uk

www.petproductmarketing.co.uk

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@EarthAnimalUK Check out our social media on Instagram and Facebook and see how we support our independent retailers!

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RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

Fish4Dogs Dental Sea Jerky Range: 20 years of the pioneering pet treats 46

Humble Beginnings Fish4Pets, the company behind the brands Fish4Dogs and Fish4Cats, started in 2004 in rural Worcestershire, England, when a fishmonger and his wife noticed how much their dogs enjoyed the leftover fish skins and scrap fish trimmings, and the difference it made to their general health and wellbeing.

The duo began baking fish skins, perfecting their method over time, and the world-famous original Fish4Dogs Dental Sea Jerky was born, and it’s been a preferred choice for pet shops and dog owners since. Now a staple product with most pet retailers, Fish4Dogs baked fish skin treats are often copied but never bettered.

What Makes it so Special?

With just one ingredient, responsibly caught, high-quality white fish skin from traceable sources, Fish4Dogs Dental Sea Jerky dog treats are baked to perfection still using the original, top-secret method, creating that ultimate crunch.

Combining the perfectly baked texture and the natural structure of fish scales helps remove plaque and prevent tartar buildup on teeth.

Because dogs love the smell and taste of fish, owners have no problem fitting these treats into a healthy feeding routine, and with 6 different shapes and sizes, there is a Fish4Dogs Dental Sea Jerky treat to suit every breed.

100% natural with nothing added,

Fish4Dogs Dental Sea Jerky is gram for gram lower in calories than many other dental treats.

Grain-free and with fish as the only protein source, these dental treats are an excellent choice for dog owners wanting to avoid feeding treats with gluten or animal proteins, that may cause allergies or intolerances.

A firm favourite in the natural dog treat market, Fish4Dogs Dental Sea Jerky is loved by raw feeders, with many raw food retailers stocking the range due to its single, high-quality natural ingredient and ability to support dental health.

Pioneers and Innovators Fish4Pets champions fish as the ‘perfect protein’ for dogs and cats and was the first pet food company to believe in the health benefits of fish for companion animals. Using quality fish and marine products as the only animal protein in all products, and only premium, natural ingredients to create highquality, balanced food and tasty nutritious treats. Now in its 20th year, the British brand exports premium fish-based food and treats to dog and cat owners in over 30 countries worldwide.

‘Thrilled’ ‘The team and I at Fish4Pets are thrilled to receive this award’ said Sarah Fowler, CEO at Fish4Pets. ‘Having

recently returned from Interzoo 2024 in Nuremberg, where we kicked off our 20th-anniversary celebrations with global friends and customers who have supported us for many years. We were delighted to display on our stand, the accolades and awards this pioneering product has won in the past two decades, including the consumer-nominated ‘Your Dog Award for Best Treat 2024’, and now to be awarded the prestigious PPM, UK trade award for Must Stock Product 2024, it’s a very proud moment.’

‘We look forward to celebrating our 20-year anniversary, and our PPM Must Stock Product 2024 award win with our friends and UK customers at the PATS Show in September’ concludes Sarah.

The company is currently working on several new treats to complement its already extensive range, expected to launch later this year.

Fish4Pets products are distributed in the UK by Trust Pet and Pedigree Wholesale. To discover more about Fish4Dogs Dental Sea Jerky, or any other Fish4Pets products, visit www.fish4pets.com, or contact Fish4Pets Customer Service on 01299 252352.

www.petproductmarketing.co.uk

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Pet Product Marketing RETAILER RECOMMENDED AWARDS 2024

WINNER Must-Stock Product of the Year

www.petproductmarketing.co.uk

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RETAILER RECOMMENDED AWARDS ADVERTISING FEATURE

ll Beaphar products are designed to solve everyday problems and the Beaphar FIPROtec COMBO range has been honoured for its effectiveness at protecting pets from parasites.

Beaphar FIPROtec COMBO is a highly effective over the counter veterinary medicine which contains a dual-action formula. Fipronil kills fleas within 24 hours and s-methoprene stops flea eggs from hatching and infesting the home.

The spot-on treatment also kills ticks and biting lice.

FIPROtec® COMBO for dogs is suitable for dogs and puppies from 8 weeks of age weighing more than 2 kg. FIPROtec® COMBO for cats is suitable for cats and kittens from 8 weeks of age weighing more than 1 kg.

As well as protecting pets, Beaphar is the ideal partner for retailers too. The brand has a longstanding ethos of supporting

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retailers. With no veterinary prescription required, FIPROtec COMBO can be stocked in store and Beaphar will help shop owner to drive sales and customer education through marketing materials such as leaflets, wobblers and barkers; digital assets for social media and websites, and accredited training for staff members through the Beaphar Training Academy (www.beaphar-training. co.uk).

With clean cut packaging, Beaphar products stand out on shelf and deliver results to owners at good value. That’s why so many retailers voted FIPROtec® COMBO Flea Treatment of the Year and stock it as one of their essential lines.

Beaphar commented: “We are absolutely delighted to receive this award. We’re grateful for the recognition and looking forward to providing pets and their families with products they can trust for many years to come.”

Flea Treatment of the Year: Beaphar FIPROtec® COMBO 48

Beaphar FIPROtec® COMBO Flea and Tick Spot On for Dogs and Cats Flea Treatment of the Year 2024

Use medicines responsibly. Beaphar FIPROtec® COMBO contains fipronil and S-methoprene AVM-GSL . Further information is available from the SPC or email info@uk.beaphar.com

beaphar.com www.petproductmarketing.co.uk

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Pet Product Marketing Fo r i n d e p e n d e n t p e t r e t a i l e r s

Visit: www.petproductmarketing.co.uk ● New products — shared as soon as we have them ● Trade news — the very latest industry news ● Read each issue for free online ● New product videos ● Pet shop interviews ● Sign up to the newsletter to receive a weekly update

Check out the website!

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RETAILER RECOMMENDED AWARDS

Wet Dog Food of the Year Forthglade Natural Grain-Free Complete Dog Food www.forthglade.com

Dry Dog Food of the Year Canagan Grain Free Dog Food www.canagan.com/uk

Raw Dog Food of the Year Nutriment www.nutriment.co.uk

Retailer Recommended Awards 2024 Here is the full line-up of this year’s winners…

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Dog Treat of the Year Carnilove Soft Treats www.carnilove.co.uk

Dog Accessory of the Year Webbox Pet Cooling Mat www.webbox.co.uk

Cat Food of the Year IAMS www.iams.eu/en-gb/cat

Cat Treat of the Year Webbox Lick-e-Lix www.webbox.co.uk

Cat Litter of the Year Breeder Celect Recycled Paper Cat Litter Available from various wholesalers

Cat Accessory of the Year Catit PIXI Smart Fountain www.catit.co.uk

Pet Wellbeing Product of the Year YAKERS Superfoods www.yakers.co.uk

Grooming Product of the Year Animology Fox Poo Shampoo www.animology.co.uk

www.petproductmarketing.co.uk

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Flea Treatment of the Year Beaphar FIRPOtec® COMBO Flea and Tick Spot On (for dogs and cats) www.beaphar.co.uk

Worming Treatment of the Year Drontal Tasty Bone www.drontal.co.uk

Bird Product of the Year Suet To Go Suet Balls www.unipet.co.uk

Reptile Product of the Year Exo Terra Thermostat www.exo-terra.com

Aquatic Product of the Year Fish Science Corydoras Tablets www.fishscience.co.uk

Small Animal Product of the Year Science Selective small pet food range www.supreme petfoods.com

Wild Animal Product of the Year Brambles Semi-Moist Hedgehog Food www.bramblespaw. co.uk

Manufacturer of the Year Supreme Petfoods www.supreme petfoods.com

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Wholesaler of the Year Pedigree Wholesale www.petproducts. co.uk

Product Innovation of the Year Earth Animal Strips www.earthanimal.com

Sales Rep of the Year Ben Moore, Symply www.symplypets. com/uk

Must-Stock ust-Stoc ck Product of the e Year Fish4Dogs Fish4 4Dogs Sea Jerky Jerkky Range www.fi ww.fish4dogs.com sh4 4dogs.com

Shopfitting/POS of the Year Science Selective samples, POS, and FSDUs www.supreme petfoods.com

Eco Brand of the Year Burns Pet Nutrition www.burnspet.co.uk

www.petproductmarketing.co.uk petproductmarketing co uk

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TIPS OF THE TRADE

he saying goes that you shouldn’t judge a book by its cover. But when it comes to store design, customers do judge a business based on its appearance – intentionally, or subconsciously.

From visual merchandising to floor layout, the way your store looks and flows has a significant impact on shopping behaviour and atmosphere, through to operational efficiency and store success.

To fully optimise store layout it’s important to understand the psychology behind it. Whether you’re a large chain retailer, a smaller independent, or anything in between, here are some key elements to consider to create a favourable shopping experience that increases customer satisfaction – and spend.

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Store layout: the psychology of successful design 52

and annual shopping events. Refreshing window displays periodically helps add variety.

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The entrances

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Window displays

For some businesses, brand recognition alone may be enough to bring customers into the store. Others may need a point of differentiation from competitors or to capture attention on a busy high street.

Window displays can help convert foot traffic into store traffic. Acting as environmental stimuli, the shop window affects a customer’s perceptions – and so needs to accurately portray your brand, capture attention, and give an accurate teaser of what’s inside.

Often the first step of the customer journey, it can motivate consumers to make planned or impulsive purchases – particularly in terms of seasonal displays

The first five to 15 feet of your store is known as the “decompression zone” — where customers transition into their new environment, adjusting to new lighting, visuals, smells, and music.

Typically, customers aren’t yet prepared to receive information and interact with items in this area. Products placed in this zone can go unnoticed, and clutter or excessive signage can overwhelm – risking customers walking back out.

Aim to create a calm, relaxed and welcoming entry to encourage customers further into the store and make them more open to browsing.

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Floor plan

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Interior design

The impact of the floor plan can’t be overstated: it can boost sales, store profitability and consumer satisfaction – as well as influence consumer preferences.

There are three common conventional layout types, dependent on store type: grid (straight aisles); free flow (unstructured arrangement of aisles/shelves/display) and racetrack (also known as loop, where one central main aisle guides consumers along the entire store).

For pet retail, where you’re aiming to create a memorable experience that inspires future visits and customer loyalty, a free flow or racetrack can be beneficial; it’s found to be more interesting and enjoyable for the customer.

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The power wall

At the beginning of a shop floor, people tend to first look left, then right. Placing high demand and on-trend products, premium promotions and new arrivals here can be a good tactic to ensure they’re seen and invite further sales – something known as the ‘power wall’.

It doesn’t need to be a literal wall – shelving or displays against an eye-catching backdrop can be used. Animal toys and popular pet treats work well here, as do seasonal goods.

Part of your store’s identity, interior design can be used to make the

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a clockwise layout – which, in turn, gives them a more positive attitude towards the store.

Whichever flow is better suited to your space, it’s important that aisles are wide enough for shoppers to browse comfortably; a spacious layout can enhance customer experience and satisfaction.

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Landmarks

Landmarks improve the mental maps of consumers; these can be merchandising themes, visually striking elements, or clearly separated product display zones.

An interesting live animal display can drive footfall, create an interactive and engaging experience and provide a competitive edge (particularly against online retailers). It also offers an opportunity to showcase your team’s expertise, and establish a reputation as a knowledgeable, trusted source of information – driving customer loyalty.

Aesthetics matter and having the right enclosures can make all the difference.

When animals are in an enriched space, they’re more likely to display natural behaviours, leaving them calmer and happier. This, in turn, builds trust and confidence in the consumers and inspires purchases.

Visually distinctive, CASCO Pet enclosures feature backgrounds that incorporate the animal’s natural environment for better enrichment, ensuring the animals feel safe and secure in store. They also offer an unrivalled customer experience, with eyecatching designs that allow for clear, easy viewing — accessible for all ages.

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Product placement

environment more appealing to customers.

Well-designed interiors and effective visual merchandising can lead to increased foot traffic, longer dwell times and higher sales volumes.

Elevate the look, feel and functionality of your space with pleasing colour palettes and design elements. From store counters to retail display units, CASCO Pet’s complementary joinery service can be customised to your needs, creating an element of cohesion that flows through the entire store.

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The flow

Popular consensus is to guide the flow of customer traffic in a counterclockwise direction, as people are predominantly righthanded.

However, it’s been found that clockwise store orientation can make best use of shopper turning bias; people tend to remember more products in a store with

Consider where you place your products, as positioning can have a real impact.

Vertical product placement has a stronger effect on sales than horizontal, with eyelevel positioning being the most effective.

Products on a higher shelf are perceived to be expensive and powerful; lower-placed items are associated with being cheaper.

Consider also, destination items — products that attract customers to the store, i.e., popular brand names, specialty or exclusive products. These are best placed at the back of your space, as customers will go out of their way for these items. Plus, taking them through the store encourages additional browsing and purchases.

encouraging additional exploration from customers.

Shelf stoppers — signs that stick out from the shelf, highlighting specific items — attract a customer’s attention, acting as a “speedbump” to stop foot traffic. Once a customer has stopped, they’re more likely to browse all products on that shelf, so place products accordingly.

Think about product and sample displays too; a great way to attract customers, they encourage people to discover different products as well as learn how it will benefit them and their pet.

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Checkout

The final stage in the customer’s journey, equal attention should be paid to the checkout area. The customer has made the decision to spend their money in your store, so take advantage of this with “impulse buys” — encouraging smaller, last-minute purchases that capitalise on a shopper’s desire for instant gratification.

Checkout counter space should accommodate for these additional purchases but be wary of overcrowding; this can make a customer feel like they’ve over shopped which can result in items being abandoned.

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Conclusion To make the most of your store’s layout, it’s crucial to understand the psychology behind your customers’ behaviour. A reciprocal relationship, their subconscious actions while shopping can guide your interiors, while the design decisions you make can impact their spend.

Whatever your store type, taking these steps into account when planning your layout can help to create an enjoyable and memorable shopping experience, and inspire sales for an improved bottom line.

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Signage and displays

A fundamental element, signage provides navigational cues and helps guide shopper movement. It allows for easier navigation, discovery, and location of specific products or departments,

Matthew Bubear, CEO, CASCO Pet

www.petproductmarketing.co.uk

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CALMING PRODUCTS

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Keep calm and carry on: addressing anxiety in the UK’s pets Calming products are an important part of pet health and business growth he pandemic may now be behind us but for the UK’s canine population, the after-effects of those difficult few years live on. The Royal Veterinary College Pandemic Puppies project, which is following a cohort of UK puppies purchased during the COVID pandemic in 2020, revealed that a staggering 97 percent of owners reported that their pet had at least one problem behaviour. And even more concerning, the average number of problem behaviours these pets showed was five, with 20 percent of owners reporting eight or more.

Twenty-four problem behaviours were

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listed in the study, including control behaviours such as pulling on the lead and aggressive behaviours towards both dogs and people. The study also highlighted high levels of fear and anxiety among pandemic puppies, with 41 percent of dogs showing fear or avoidance behaviour and 31 percent showing separation-related behaviours.

And of course, it is not just the so-called ‘pandemic puppies’ that may need some support from time to time. From changes to routine and environment, strangers in the home and vet visits, to seasonal events like bonfire night, Diwali and new year, anxiety is a feature of many pets’ lives. The behaviour category offers a key opportunity

for retailers to engage with pet owners, provide much-needed support and also establish their expertise.

Know the signs: canine anxiety ● Destructive behaviour ● Inappropriate toileting ● Drooling ● Yawning ● Excessive barking ● Licking lips ● Ears back ● Trembling ● Whining ● Aggression

www.petproductmarketing.co.uk

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Know the signs: feline anxiety ● Scratching furniture ● Urine spraying ● Reluctant to use litter tray ● Hiding ● Overgrooming ● Excessive meowing ● Hissing or growling ● Aggression

A proactive approach The ideal approach is to effectively manage fear and anxiety before they become a permanent fixture. However, this is not always possible. In all cases, a so-called multi-faceted approach will increase the chances of success, with happy pets (and happy owners) the desired outcome. This may include a combination of behaviour modification techniques alongside calming supplements and pheromone products.

Key causes of stress ● Being left home alone ● Loud noises ● Fireworks ● Unfamiliar people ● Children ● Vet visits ● Traffic ● Travel

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Behav Behaviour Beh issues often have a significant negative impact on day-to nd. day-to-day life and may even be detrimental to the pet-owner bond.

Synthetic pheromones can help to promote feelings of calm and comfort during stressful situations. They tend to be species-specific, so cat pheromones will not help dogs and vice versa. The most commonly used pheromones are: Dog appeasing pheromone (DAP): this is naturally produced by the mother when she nurses her puppies. It provides a continuous and reassuring message to let the litter know that this is a safe, calm area to be and promotes a sense of wellbeing. DAP has a similar effect on older dogs too and is used in all Beaphar CaniComfort® products.

Feline Facial Pheromone (FFP): FFP is released from glands in the cheeks, chin, and forehead when cats rub against objects or people. This behaviour is not only involved in territory marking but also marks an area as a ‘safe space.’ Pheromone products containing the synthetic equivalent, such as Beaphar’s CatComfort® Calming Spray, can help cats feel more comfortable in their environment and help reduce problem behaviours.

Maternal Appeasing Pheromone (MAP): similar to the canine equivalent, the queen naturally produces MAP when she nurses

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her kittens. It promotes feelings of calm and safety and is a crucial part of the bonding process. Products containing MAP help reduce conflict between cats and other pets in the home and are particularly useful for the 42 percent of cats that live in multipet households. Beaphar CatComfort® Excellence combines both FFP and MAP feline pheromones making it an ideal cat calming product for multiple stressful situations.

Pheromone products are available in different formulations and this should also be considered when choosing a suitable product. The Beaphar Comfort pheromone range offers plug-in diffusers and collars suitable for long-term stress in the home (diffusers) or when out and about (collars), and spot ons, or sprays for short-term stress needs — travel or veterinary visits for example.

What about supplements?

When considering calming products, there is more to the category than just pheromones.

Thirty-six percent of pet owners are looking for calming treats when they shop, and a similar percentage look for tablets. However,

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Finding solutions So where do retailers fit in? Behaviour issues often have a significant negative impact on day-to-day life and may even be detrimental to the pet-owner bond. For example, dogs with separation anxiety may be destructive, or bark when left, causing conflict with neighbours. Leaving them ‘home alone’ can become impossible.

Owners of these pets will be keen to find solutions. Fifty-nine percent of pet owners are willing to spend £20 or more on calming products and will, on average, use three calming products at the same time. However, the calming category can be a confusing one for owners to navigate.

A carefully thought-out calming aisle with suitable products on the shelves will help guide decision-making, while product recommendations tailored to the individual pet’s needs help owners receive the support they need and reinforce retailer’s credibility.

Spotlight on pheromones

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When pets feel relaxed and happy, they often release and mark their surroundings with natural substances called pheromones.

These chemical messengers are detectable by sensitive canine and feline noses but not by the much less acute human sense of smell. www.petproductmarketing.co.uk

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CALMING PRODUCTS

suitable for dogs or cats, milk and milk ingredients are often included in the formulation of calming supplements and they may be of benefit, especially with longer-term use.

Maximising the opportunity There is no doubt that calming is a key area for business growth. While there are seasonal uplifts in the category which are essential to plan for, there are opportunities all year round.

Beaphar have a comprehensive range of point-of-sale to support in-store marketing, including counter display units, ideal for use by the till to encourage impulse purchases, plus attention-grabbing talkers and wobblers. Eighteen percent of shoppers buy calming products when they see an in-store display and this is worth considering when planning store lay-out.

Pet shops are one of the key sources for advice about stress. A well thought out product range, together with a good foundation of knowledge on which to base recommendations, will set retailers in good stead.

Find out more…

To find out more about Beaphar, visit www.beaphar.co.uk or for trade enquiries, email info@uk.beaphar.com

56 with many supplements available, widely varying ingredient lists and a limited evidence base, it can be hard to know where to start.

Lemon Balm, also known as melissa (Melissa officinalis), has been reported to have anti-stress effects in humans. Other herbs, such as lavender and valerian, have been demonstrated to help cats feel calmer and less stressed — the Beaphar Herbal Calming range provides herbal calming solutions for dogs and cats in multiple formats — tablets, spot ons, collars, spray and treats. Other studies suggest beneficial effects of ingredients sucha as fish protein hydrolysate, L-tryptophan and alphacasozepine.

L-tryptophan, an amino acid present in milk, is a precursor of serotonin, a chemical messenger in the brain commonly known as the ‘happy hormone.’ Incorporating supplements containing L-tryptophan may help balance serotonin levels, potentially supporting the management of anxiety.

Alpha-casozepine is also present in milk.

Studies dating from the1930s suggested that it had anxiolytic effects in humans. In fact, the post-prandial calming properties of milk are well known in both human babies and young animals, with sleep after ingestion of maternal milk commonly seen.

While a pre-bedtime milky drink is not

Data from Beaphar Market Research, July 2022.

www.petproductmarketing.co.uk

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Highly Palatable Plastic Free Packaging No fillers or carbonate High quality fats & oils Made in the UK

Contact your specialist pet distributor for the full range of premium Suet to Go wild bird products. www.unipet.co.uk | marketing@unipet.co.uk

57 Global

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Start stocking Dogmatic’s award winning products TODAY! Excellent Profit Margins with Low Minimum Orders

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Call to join the ever growing number of Retailers changing to Dogmatic on 01952 245330 or visit us at www.dogmatic.org.uk Endorsed by Dr David Sands BSc PhD CFBA Fellow of the Canine & Feline Behaviour Association

AWARDED ‘Best Dog Collar Manufacturer 2020-21 - UK’ and Most Innovative Dog Collar Manufacturers 2019

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MARKETING EXPERTISE

Changing lives Leading pet marketing agency Nobull gets the inside story of how YuMOVE is driven by a passion for help pets, people, and the planet. his month, leading pet brand marketing agency Nobull got chatting with Kerry Doble, Chief Sustainability Officer at Lintbells, to find out how YuMOVE is leading change in the pet supplement industry.

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Tell us a bit about YuMOVE and what your brand stands for?

YuMOVE is the UK’s number 1 vetrecommended joint supplement brand, and that’s a title we’ve earned through more than 15 years of scientific research and the invaluable input of our veterinary experts.

We offer pet supplements ranging from our market-leading Joint Care range to skin and coat care, dental care, digestion and more.

We’re driven by a vision to help pets live their most active lives, but crucially, we do so in a way that respects the planet. From the get-go, Lintbells was established on principles that reflected its founders’ core social and environmental values, and those values are stronger than ever today.

the sustainability front, almost 60% of our ingredients are proven to be sustainably sourced, and our goal is to reach 100% sustainably sourced ingredients by 2027.

That’s a huge task, but we’re ready for it.

What’s your brand mission?

Our mission is simple: to deliver the most life-changing differences to cats and dogs around the world. As animal lovers ourselves, we understand the profound bond between dog and cat owners and their pets. Through our products, we’re able to help those animals to live more active and fulfilling lives and to create more precious memories with their owners.

What are you most proud of ?

Where to start? We’re proud of the incredible difference we’re making to the lives of more than two million dogs around the world. We’re proud of the three King and Queen Awards we’ve won for innovation and international trade. And, most recently, we’re proud to have achieved B Corp accreditation.

What sets you apart from other pet supplement brands?

All of the above! We’re actually one of only 11 pet companies globally — and around 2,000 businesses in the UK — to have achieved B Corp status. Sustainability isn’t just a fuzzy feel-good gesture for us, it’s a core part of our business strategy and is hugely important to our customers too.

What challenges has the business set for itself ?

Lintbells is a fast-moving business and we never rest on our laurels. For example, on

What are the core values of the YuMOVE brand?

Our core values are science, quality, and trust. We lean heavily on the expertise of our veterinary and scientific teams to ensure everything we do is solid and reliable. That’s a big part of why our customers trust us. Quality is nonnegotiable, especially when it comes to ingredients such as our unique ActivEase® Green Lipped Mussel, which we source sustainably from select bays in New Zealand. We’re committed to going the extra mile — literally and environmentally — to maintain our standards.

Why is it important for you to educate pet owners on the benefits of pet supplements?

Owners can only help their pets lead happy, active lives if they truly understand their needs. Take joint care; it’s common for people to only think about supplements when their pet is getting older and showing signs of stiffness. But actually, looking after their joints can start at any age, setting them up for a healthier, more active life right from the start.

Many of your customers subscribe monthly. What do you think keeps them loyal to YuMOVE? The results! We know that, when taken consistently, our products can transform the lives of pets and their owners.

As a sponsor of Crufts, one of the highlights of our year is meeting our customers and hearing their amazing stories first-hand. It brings to life the positive impact we’re having and spurs our team to work even harder. This commitment is key to earning the trust of pet owners and is also reflected in our ‘Excellent’ rating on Trustpilot and the wonderful reviews we receive.

What would you say to pet owners who are unsure whether to give their pets supplements or not?

If you’ve ever taken a supplement yourself, you’ll know what a difference it can make. The same applies to pets.

My advice to anyone who is unsure about giving supplements to their pet is simply to give them a try, especially if they have a dog or cat that’s already showing signs of joint stiffness. We also offer a six-week money-back guarantee – so there’s really nothing to lose and everything to gain!

Need help with building your brand?

Visit www.nobullagency.co.uk or email hello@nobullagency.co.uk

www.petproductmarketing.co.uk

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BUSINESS ADVICE

Over one-third of companies Ove celebr celebrate mental health awar awareness days.

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Could Introducing Mental Health Days Help Your Business Support Employee Wellbeing? hen it comes to a productive business, happy and healthy employees are essential.

Whether it is physical safety or mental wellbeing, maintaining a good working environment is the responsibility of any business.

David Banaghan, Interim CEO at Occupop, hiring software providers, says: “Caring for your employees’ wellbeing is more than just focusing on initiatives and free resources. Some companies are taking it as far as offering mental health days to help their employees recuperate and rest when they need it most. The benefits can range from improved productivity to more successful recruitment.”

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Mental health days in business Mental health days are only one way of supporting your workforces with their wellbeing. Some 52% of employees don’t feel they get adequate support when it comes to addressing their mental health at work.

Over one-third of companies celebrate mental health awareness days. However, with mental health days not being a legal requirement, many companies don’t offer this as part of their wellbeing packages.

Mental health days can be a good way of reducing the stigma and shame around taking a day for yourself as an employee, as well as being open and transparent with HR about the reasons one needs more time off.

David says: “Addressing mental health

concerns deserves a holistic approach. Your workforce should be happy and comfortable coming to work. Both personal and professional settings can cause problems with mental health, so being able to offer your staff the right support is necessary for ensuring they’re happier and more productive in the workplace. Mental health days are only one of the many ways you can offer your workforce the additional support they need.”

It is important to note that mental health days shouldn’t be a replacement for mental health support, and it is important that, as a business, you’re offering comprehensive strategies for caring for your employees’ wellbeing. Additional support can include assessing burnout rates and addressing

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There is no doubt that mental The health has a significant impact on yo vity your employee’s productivity

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the causes of mental health issues in the workplace.

The cost of absenteeism

Untreated mental wellbeing concerns can lead to further absences, rather than one day. Mental health days are important to offer your employees a shame-free option for caring for their wellbeing. In the UK, sick leave hit a 10-year high, with more employees taking absences in 2023 than in previous years. This comes from a number of factors, including burnout and mental health issues.

David says: “Companies are seeing higher levels of absenteeism than ever before. With the average person taking 7.8 days of sick leave and the number being considerably higher in the public sector, companies are now having to reconsider their approach to health and wellbeing in the workplace.

“Repeated sick leaves not only have an impact on your business but also on the comfort and confidence of your employees, so finding ways of approaching mental wellbeing and supported return to work is important.”

Not only is absenteeism costing your business, but presenteeism is also a leading factor in costs. In fact, businesses are forking out between £33 and £42 billion a year due to this phenomenon. Whether it is from the stigma of taking time off work or believing taking time off causes more stress, there are plenty of reasons your employees won’t be taking their mental wellbeing seriously enough. Instead of allowing them to struggle at work alone, opening up the discussions, recognising the signs of burnout, and offering the right support are crucial for the success of your business and workforce.

The benefits of mental health days Improves productivity There is no doubt that mental health has a significant impact on your employee’s productivity. Not only does absenteeism cause a drop in task completion, but even working employees struggling with their mental health can find it difficult to complete tasks. In fact, mental health issues such as anxiety can cause issues with concentration and even make meeting deadlines difficult.

Mental health days can ensure your employees have the space to step away

from the day-to-day stress. This can help improve productivity as it eases the burden on your workforce.

Company culture and morale Companies that don’t offer mental health days might find their productivity slipping during stressful times of the year. If you’re not offering mental health days or opening the conversation on mental health enough, you could be contributing to the stigma around poor mental health in the workplace.

Some 12.7% of all sick leave stems from mental health issues, making it more important than ever to consider your own approach to the mental health dialogue.

If your employees don’t feel comfortable opening up about their mental wellbeing, it can lead to further absences which aren’t recorded as mental health – making it more difficult for you to offer the right support. Ensuring you’re presenting your company in the right light is vital for your occupational health.

The right mental health wellbeing packages can also make your company more attractive to job seekers who value this as an incentive. By investing in your employees, you’ll be able to build a workforce that values and supports your business in return.

days without actively contributing to the wellbeing of their employees. As companies grow and branding becomes more important to the public, your social responsibilities become crucial to your business identity.

Mental health days can be a good way to allow your employees to take the days they need to support their mental health without causing shame or embarrassment around the time off.

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Cost-saving Mental health days can also be a great way for your business to save money. It might sound counter-intuitive, but by allowing your employees to take more time off when they truly need it, they’re more likely to be productive when they are at work. This provides you with better quality work, happier employees, and hopefully a reduction in sick leave going forward.

Mental wellbeing is only one social responsibility that you should be considering, but it is an important one. As the average sick leave continues to grow, being able to care for your employees’ wellbeing is vital. Mental health days are another way you can support your staff and give them the time they need to recover without adding to the stigma around this area.

Avoid “wellbeing washing” Some companies might be “wellbeing washing” without offering the right resources. Wellbeing washing can come from companies celebrating awareness

Written by: David Banaghan, Interim CEO of Occupop, a provider of industry-leading recruitment software. Visit www.occupop.com

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SMALL COMPANIONS

Rabbits should have unlimited hay.

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Ask the expert: a guide to gut stasis in rabbits astrointestinal (GI) stasis is one of the most common health issues affecting rabbits. And it is not just common, but life-threatening too.

However, by providing the right advice and expertise, retailers can help reduce the impact of this condition, while also building trust, loyalty, and credibility with customers in the process. Rabbit Awareness Week 2024, with a focus on the relationship between diet and health, is an ideal opportunity to start these important conversations.

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What is gastrointestinal stasis?

Gastrointestinal stasis, or gut stasis, is a condition in which the digestive system slows down or stops moving entirely. It is one of the most common conditions affecting pet rabbits and is often caused by an inappropriate or inadequate diet.

Of course, other factors may be involved too but regardless of the initial cause, a

downward spiral often follows. Rabbits with GI stasis stop eating. Lack of food makes the condition worse and a cycle of pain, inappetence and deteriorating gut motility follows. Affected rabbits soon become seriously ill.

The causes of GI stasis ● Diet: inadequate fibre ● Inappetance ● Stress ● Dehydration ● Pain ● Inactivity ● Foreign bodies

of impaired gut motility. When the digestive tract is functioning as it should, hair swallowed from normal grooming behaviour moves through the gut without issue. However, if the gut slows, hair can accumulate, sometimes resulting in a blockage.

Recognising the signs of stasis ● Reduced or no appetite ● Decreased or absent faecal pellets ● Small, dry, dark faecal pellets ● Lethargy ● Teeth grinding ● Hunched appearance ● Hiding away

What about hair balls?

Hair balls, or trichobezoars, were once thought to be a cause of GI stasis. However, it is now widely accepted that rather than being a cause, hair balls are a consequence

The importance of diet Prevention is better than cure and that is undoubtedly true when it comes to GI stasis.

In many, if not most cases, poor diet will be

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Maintain hydration

Mirroring the wild

Staying well hydrated also supports gut motility and in addition to a high quality diet, rabbits should have fresh water available at all times. Rabbits consume much more water than dogs or cats on a per weight basis and can easily become dehydrated, especially in the warmer summer months. Providing both a water bowl and a bottle can encourage fluid intake. Heavy ceramic water bowls are usually best as they are less likely to be tipped over.

One key aspect of husbandry which helps reduce stress is companionship. Rabbits are very social creatures. In the wild, they live in groups of 10 to 20, relying on this living arrangement to provide safety in numbers.

Groups of rabbits help each other look out for predators. While predation may be less of a problem for pets who live in a more secure pet environment, all rabbits have a powerful instinct to be social. Without a bonded companion, rabbits feel anxious, never fully relaxing because they always have to carry the responsibility to be alert.

Keep calm and carry on Urgent veterinary attention The most common sign of GI stasis is a decrease in appetite over two to seven days and a subsequent reduction in faecal pellets.

Prevention is always better than cure with conditions like GI stasis. But for those rabbits that succumb to GI stasis urgent veterinary attention is needed. The condition can rapidly become fatal and recognising the signs and intervening early

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part of the picture. Gut motility is driven by long-stem, indigestible fibre, which passes through the intestines to be eliminated as hard, dry faecal pellets. Lack of indigestible fibre, either due to an inadequate diet or reduced appetite due to illness, increases the risk of GI stasis.

Meanwhile, shorter, digestible fibre moves to the caecum where bacterial fermentation helps to break down these smaller particles, leading to the production of nutrient-rich caecotrophs, but also gaseous compounds called volatile fatty acids. When gut motility reduces, a build-up of gas can lead to pain, bloating, and a further reduction in appetite.

Starting rabbits on a high quality, high fibre diet is the single most important step that owners can take to support their pets’ digestive health. This diet should include unlimited hay and a carefully measured portion of high fibre, no added sugar nuggets, such as Supreme’s Science Selective Adult Rabbit Food, every morning and evening.

For those rabbits that may benefit from an extra high fibre diet, including those that have had previous episodes of GI stasis, Selective Naturals FibaFirst, with a nutritional profile similar to hay and 30 percent fibre, can be fed as a daily diet or as a tasty topper to encourage foraging and hay intake.

Second only to diet in its impact on gut motility is stress. Rabbits are prey animals and without very careful attention to husbandry, stress can start to have a significant impact on their health and wellbeing. Obvious sources include the presence of a predator in the vicinity, but as prey animals, anything out of the ordinary can put rabbits on alert. Bonfire night fireworks, building work, a house move or even just a routine vet trip can all be stressful. While owners can take steps to mitigate stress, sometimes it is unavoidable.

It has been suggested that increasing the consumption of hay for several days prior to a planned stressful event such as routine vaccination may be beneficial, although in reality, rabbits should have an unlimited hay supply at all times.

Fresh water should always be available.

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SMALL COMPANIONS

Rabbits are social creatures.

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increases the chances of recovery. Veterinary treatment is likely to include: ● Diagnostic tests to try to determine the underlying cause ● Pain relief: gut stasis is painful ● Medication to stimulate gut motility ● Supportive care: fluids and nutrition

in nutrition. A 2023 survey revealed that 79 percent of vets believe nutritional knowledge among rabbit owners has improved over the last decade, thanks in part to the expertise shared by pet retailers.

Claire Hamblion Marketing Director at Supreme Pet Foods.

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Maintaining food intake has a major bearing on recovery. Without a continual intake of high fibre nutrition, the chances of recovery are lower. However, this can be challenging, especially when taking into account the fact that poor appetite is a common consequence (as well as a cause) of GI stasis.

Crushed pellets can be offered but it is usually preferable to use a syringeable diet that is formulated to support recovery.

Supreme’s Science Selective Recovery Plus is rehydratable as a nutritionally complete liquid feed and is rich in natural forage and herbs, enhancing palatability and stimulating appetite. With high crude fibre (25%), prebiotics, probiotics and 18.5 percent protein to support recovery, each pack comes with a complementary feeding syringe. Once appetite is starting to return, Recovery Plus can be moulded into ‘nuggets,’ by using approximately half the normal volume of water to encourage a return to voluntary feeding.

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Nutritional support

Despite this progress, 57 percent of rabbits are still fed incorrectly, often due to overfeeding concentrate and not feeding enough hay. This continues to have a negative impact on rabbit health predisposing pets to GI stasis, but also conditions like dental disease and obesity.

Pet retailers can help to address this, while also driving traffic in-store, by offering educational events for rabbit owners, such as talks to small groups or one-to-one bookable appointments.

Supreme offer a comprehensive range of point-of-sale materials to support sales, including free samples of Science Selective Junior, Adult and Four+ Rabbit Food. Free samples are an effective way of starting conversations around nutrition and with highly palatable diets like Science Selective, a fantastic way of starting rabbits on a lifelong journey of optimum nutrition.

Reinforcing the rabbit nutrition message will always be time well spent.

Exercise stimulates gut motility.

Another reason to provide rabbits with plenty of space

A timely recap Rabbit health has improved significantly in recent years, largely due to improvements

Exercise will help gut motility.

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FISHKEEPING KNOW-HOW

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Calling for help It’s okay to admit you’re out of your depth. We ask a fish vet for advice on when to call in the professionals… eing a fish vet is a great conversation starter. I’m always surprised by the number of people who aren’t aware that we exist, and take great pleasure in seeing the faces people pull when I explain what I do day to day.

This highlights how little well known aquatic vet services are in the UK. I understand why, in so many cases, I see fish at the late stages of disease, as owners aren’t aware of the options available to them.

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Starting at home It’s useful to begin by understanding which diseases could potentially be treated at home. Disease can largely be categorised into one of several causes:

genetic; nutritional; infectious (viral, bacterial, protozoal); neoplastic (cancerous); inflammatory; and auto-immune.

Of those likely to be treated at home, only infectious and nutritional diseases can really be addressed without advanced diagnostics (such as imaging or surgery) available through veterinary services.

Thankfully, with an abundance of ‘over the counter’ medications and advice forums available at a click of a button, fishkeeping is largely self-reliant, seldom requiring a vet.

My first piece of advice for at home treatment is to try and identify, as precisely as you can, what sort of disease process you have brewing. If it is an infectious disease, it’s important to further identify whether the problem is bacterial, fungal, protozoal or parasitic as each of these agents will require

Tumours are beyond home treatment.

Image: Alamy.

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different drugs as part of the treatment plan.

The following scenarios are examples of diseases that you can usually treat effectively at home, without veterinary input.

Systemic bacterial infections may need prescriptions.

6 Typical looking infectious diseases such as Whitespot disease or Saprolegnia water mould infections 6 Bacterial infections not leading to high mortalities or aggressive ulcers (Fin rot, for example) 6 Parasitic infections such as skin fluke/ gill fluke 6 Disease secondary to water quality abnormalities

Home medicating In the vast majority of cases, poor water quality or stressful events underpin the appearance of fish disease.

Full assessment of water quality using dipstick, liquid or tablet test kits is essential before diving in with medications. Analysis of water quality could not only highlight possible causes but could help ensure the safe and effective use of some medications if later opted for.

Certain medications can be toxic or ineffective if used in the wrong aquatic environments. For example, malachite green is more toxic in acidic and higher temperatures of water, requiring lower doses to be used to treat.

Once the diagnosis has been narrowed down, the next step is to select an appropriate medication. Be wary of products that promise a ‘cure all’ tonic, solving five different diseases at once. Not only are you likely throwing unnecessary medications at your fish but large combinations of drugs tend to reduce the efficacy.

Targeted treatments that focus on one disease or a specific set of clinical symptoms are usually more appropriately dosed and of higher quality to the ‘all in one’ medications.

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A useful thing to do, is to look for the active ingredients given on the back of the packaging. Here is a brief (and incomplete) list of suggestions of active ingredients to look for, best suited for treating the following groups of infectious disease: 6 Protozoa – Formalin and Malachite green combinations 6 Fungal/water mould infections – Malachite green, Methylene blue, Indian Bay Leaf based products (PIMAFIX) 6 Superficial/mild bacterial infections – Melaleuca based products (MELAFIX), Acriflavin 6 Flukes – Praziquantel or Formalinbased products Following purchase of a product, administer the medication in isolation to other medications to reduce the risk of negative interactions between the active

ingredients.

Observe the response in the fish over the next 72 hours. If after 72 hours, there has been no response, reassess the clinical situation.

Either the diagnosis was incorrect or the problem is more complicated than first thought. Do not be tempted to double up on a dose without it being clearly stated as safe to do so on the packaging or without the guidance of a trained professional.

When working with sick fish, less really is more in my experience. It’s often all too easy to throw everything at a clinical problem within a short space of time, but refrain from doing so as the stress alone can kill a fish.

If you do switch between medications, make sure you perform a significant water change or allow a wash out period between medications. The addition of carbon or Poly filters after treatment to remove residual

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FISHKEEPING KNOW-HOW Ulcers may be treated at home.

Image: Neil Hepworth.

medication is also a good idea. (Ed’s note: the Poly-Filter distributed by Arcadia is especially good in this role.)

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infections. All of which highlight the importance of a trained and qualified clinician for such tasks.

Calling a vet

Handling antibiotics

In an ideal situation, vets should be notified as early as possible if you would like help with a clinical case. As a very rough guide, I would recommend calling a vet out promptly for the following scenarios:

During the summer months, I frequently work with koi and goldfish suffering from bacterial ulcerative disease. A common request from owners preceding these consultations is the request for some kind of antibiotics.

Only following clinical assessment of a fish under a vet’s care, can antibiotics

6 Multiple deaths of fish that you can’t explain 6 A fish with a mass you think should be removed surgically 6 Fish with severe or advanced signs of disease or distress. For example, a fish presenting with dropsy.

6 You have attempted at home treatment to no success.

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Be aware that every clinical case is different and that there are a great number of variables involved

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be prescribed. I am continually amazed by how many clients will have already tried a number of antibiotics before my consultation. (Ed’s note: online marketplaces have given this problem a second wind recently.)

This indiscriminate usage of antibiotics not only complicates treatment plans and compromises fish health, but is illegal in the UK. Antibiotics are listed as Veterinary Medicinal Products (VMP’s) and are only legally available through a prescription from a veterinarian.

There are a number of important reasons for this classification but most pertinently, it’s to provide a method of control for antibiotic use, to reduce the risk of inducing antibiotic resistance, which is huge challenge facing modern medicine.

When thinking about the reasons why someone may not choose to contact a vet for a fish health concern, there are several considerations that spring to mind. The first and obvious reason being the cost of veterinary care. Depending on the species of fish kept at home, you may be less willing to spend money on a veterinary bill.

So far during my career I have worked on fish purchased for less than £2 up to fish valued in close to £20,000. The price spectrum is huge, as are the sentimental

Fungal outbreaks can be remedied without a vet’s help.

Image: Alamy.

Of all the scenarios in which I would expect clients to call vets in for, surgical and invasive procedures are by far the most obvious. Some of the common surgical procedures performed in aquatic animal practice include mass removals (both externally and internally), enucleations (removal of an eye) and removal of excess gas from the swim bladder.

The Veterinary Surgeons Act 1966, gives guidance on the restrictions in place to ensure that animals are only treated by those qualified to do so. It goes without saying, that there are many important variables involved when performing surgical acts to include, anaesthetics (understanding depth and maintenance), analgesia (pain relief), anatomy and controlling unexpected events such as bleeding or post-operative www.petproductmarketing.co.uk

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values placed on each fish, which makes each decision to call in a vet a particularly personal one.

The sentience of fish is a controversial subject so I won’t explore this too much now. There is a common conception (or misconception, to my mind) that fish are somewhat replaceable, should they fall sick.

I would like to encourage readers that no matter the cost of a fish, if you are suspicious of ill-health, you have the responsibility to do something about it. Whether that’s through over the counter medication or veterinary input, leaving a fish to suffer is simply not acceptable.

Tumours can be removed by a vet.

Search engines gone astray Lastly, when seeking further guidance and information on disease, be aware that not all online resources are reputable. All too frequently, Dr Google connects you with a forum where the overriding consensus is that you should immediately disinfect and depopulate your tank or pond and start again — this is potentially unnecessary heart break.

Be aware that every clinical case is different and that there are a great number of variables involved to include water quality, number of fish affected, clinical

history, type of disease present and more.

What has worked for one individual on one webpage might not exactly match your clinical conundrum.

Reach out to local aquatic stores or dealers for at home medications and advice and if you’d like to seek out veterinary expertise, The Fish Vet Society has a webpage dedicated to helping members of public find fish veterinarians local to them. Be mindful that the sooner a decision or plan of action is taken, the greater the chances of a successful recovery.

Bryony Chetwynd-Glover Bryony studied Veterinary Science at Bristol University, and now runs her own practice, London Aquatic Veterinary Services.

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CANINE NUTRITION

Your dog’s food will be formulated by mixing a number of different ingredients together, each containing a number of different nutrients.

New series

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Nurturing by nutrition Jacqueline Boyd kicks off a new series with an introduction to dog nutrition, and why it is so important… eeding your dog is about so much more than just popping some tasty food in their bowl.

What, when, and how we feed our dogs can have a significant impact on their overall health and well-being.

It can also impact on their ability to be physically active and even their lifespan, too.

But what is nutrition and why is it important in how we care for our dogs?

In this series, we will explore some key topics in canine nutrition, with the aim of equipping you with some really good nutrition know-how.

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What is nutrition?

Nutrition is the scientific study of food and the components contained within. Nutrition also covers how an animal obtains, breaks down and then uses food to support day to day life, growth, reproduction, and activity.

Canine nutrition covers what we feed our dogs, how they digest and use it, and how we can alter their diet for particular reasons, for example, if they are recovering from illness or at different life stages.

Nutritional knowledge can be really

useful for any canine caregiver because it can help you make great diet choices for your dog, as well as knowing when you might need to make any necessary changes to what they are eating.

What does my dog’s food contain?

Food consists of a number of different components. All food has a dry matter (DM) fraction and a moisture fraction. Dry dog foods are low in their moisture content (typically about 8 to10%), while tinned or raw dog food can be 70%-plus moisture.

When any food undergoes laboratory analysis, the dry matter fraction contains a number of different groups of compounds.

These are classified as inorganic or organic.

These terms relate to the chemical form of the compounds – organic means the compounds contain the element carbon, while inorganic simply means that they don’t contain carbon.

What are nutrients?

The compounds that food consists of include nutrients – substances that are required by the body to support life processes and need to be acquired from the diet.

Nutrients are either essential or nonessential. Essential nutrients must be provided in the diet to support survival and a deficiency in these can lead to serious problems.

Non-essential nutrients are those that can be made in the body, but might be present in the diet also. They are also important for health and well-being. Vitamin C is an example of a non-essential nutrient for dogs. This is because while vitamin C is present in some foods, dogs can also make their own, unlike humans or guinea pigs.

What nutrients are important for your dog?

Water is a key nutrient and comes from food and drinking. It is often called ‘the first limiting nutrient’ to highlight its importance for your dog’s health – indeed, a basic rule of good nutrition is that fresh, clean water should always be available for your dog.

The inorganic fraction of food contains the minerals such as calcium, phosphorus, zinc, iron, and many others. Minerals are critical for the body to function and need to be provided in the diet in small amounts, so

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are often called micronutrients.

Interestingly, the inorganic fraction of food is identified on dog food labels as ‘ash’ (or inorganic matter or incinerated residue). This is not ash being added to your dog’s food; rather it is an indication of the laboratory analysis undertaken and identifies the mineral levels present.

Other nutrients are found in the organic fraction of food. These include the lipids (which includes the fats and oils), proteins, carbohydrates, and vitamins. Vitamins are also micronutrients because they are needed by the body in only very small amounts. The other nutrients are called macronutrients because they are provided in much larger amounts in the diet.

What do nutrients do in your dog’s body?

Nutrients are important to support the normal functioning of your dog’s cells, tissues, and organs. Water is critical to support the many chemical reactions taking place throughout the body, and is also critical for removing waste products from the body and helping your dog maintain a normal body temperature.

Vitamins and minerals have many roles. Some minerals such as calcium and phosphorous are essential for the formation of strong, healthy bones, while other micronutrients are needed to help cells function well and for normal biochemical reactions.

Protein, lipids and carbohydrates all provide energy to your dog, and this energy is what allows your dog to be active and to ‘fuel’ the functioning of the body. Highly active dogs particularly benefit from diets high in lipids because they are very energy dense. However, for less active dogs, diets lower in lipids might be preferable to avoid the development of obesity.

Protein also provides building blocks to support growth and repair in your dog’s body, and is especially important for young,

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growing dogs, although all dogs do need a daily intake of dietary protein.

Finally, carbohydrates are important for supplying energy, but fibrous carbohydrates are also important for digestive health.

What is the difference between ingredients and nutrients?

Your dog’s food will be formulated by mixing a number of different ingredients together. These ingredients might include fresh meat, meat meal, grains, fruits, and vegetables. These ingredients will each contain a number of different nutrients.

For example, fresh meat will contain protein, lipids, and a small amount of carbohydrate, whereas grains will contain much more carbohydrate, but also some protein and lipids, too. There will also be different micronutrient profiles in different ingredients.

An important point, however, is that our

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dogs need nutrients and ingredients supply those nutrients in different forms and amounts.

This means that in thinking about your dog’s food, you need to assess how dietary ingredients will provide the essential nutrients, in what forms and amounts. In choosing a food for your dog, try not to solely focus on the ingredients contained, but also think about the nutrient levels too.

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JACQUELINE BOYD is an animal scientist, canine coach, nutritionist, writer, lecturer and cocker spaniel aficionado.

SPOT THE DIFFERENCE

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DOG AGILITY

Hurdles are the most straightforward agility obstacles.

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The wonderful world of agility Why not try something different with your dog?

Here’s everything you need to know to get started in agility. gility has become one of the most popular canine activities in the UK, with thousands of dogs and their owners taking part, and enjoying the fun. The sport is open to people and dogs from all

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walks of life, whether you’re just looking to have a bit of fun, or you want to progress through the ranks and make your way to the top. But be careful – it’s addictive once you get started!

What is agility?

Handlers ask their dogs to navigate a course of different obstacles, including jumps, tunnels, and ramps, using voice and hand signals. It doesn’t matter whether you own a pedigree or a cross-breed, all dogs should be

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able to have a go at agility — the obstacles are altered accordingly. There is no age limit for a dog, as it depends more on the fitness and breed. If an older dog has always been exercised, has good muscle tone, and no injuries, he should enjoy agility. If your dog shows any sign of struggling, be ready to stop. It’s best if you wait until your dog is 12 months old and his bones have developed before you start agility training The most straightforward obstacles you will find on an agility course are the hurdles.

While all dogs will start by jumping over small fences, the height of the jump will increase depending on the experience, size, and age of the dog. As well as the hurdles, there are other obstacles you may encounter, which fall into two main categories:

out of them, and must always enter the weave from the right-hand side.

Tyre or hoop — The dog jumps through the centre of the tyre. It can be set at various heights, depending on your dog’s level of training.

Long jump — Tests your dog’s ability to jump a distance, rather than a height.

The length increases with a dog’s skill and experience.

Contact equipment: These obstacles all have contact points that the dogs must touch for safety, and to avoid penalties at a show. Kennel Club-regulated competitions have contact zones at the beginning and end of obstacles, but UKA competitions only have contact points as a dog leaves a particular obstacle.

Non-contact equipment: Tunnels — Rigid tunnels are relatively easy obstacles for a dog to navigate; he has to make his way from one end to the other.

Weave poles — Upright poles set at an equal distance apart. The dog weaves in and

A-frame — A tall A-shaped frame consisting of two ramps hinged at the apex, which the dog has to run up and then down the other side.

See-saw — The dog has to run up a long

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plank, which is supported in the middle, to the centre of the obstacle, and then walk steadily across, as the plank dips down on to the other side.

Dog walk — A fairly narrow plank around four metres long, which is supported in the middle more than a metre off the ground.

The dog has to cross this via a ramp before going down another ramp and leaving the obstacle.

MORE INFORMATION Find a local agility class that can teach you and your dog how to begin safely – word of mouth is always a good place to start. You can visit the Kennel Club website to search for a club in your area that is associated with the KC. Alternatively, you can visit the UK Agility (UKA) website to find shows for you and your dog to take part in. There are lots of clubs running unaffiliated shows across the country, which are great for training in the ring in a show environment. www.petproductmarketing.co.uk

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CAT CARE

Dining out?

Discovering your beloved cat is eating snacks and enjoying fuss and sofa time at someone else’s house can cause more than hurt feelings.

Read on to find out how to handle it. s devoted cat owners, it can be tough to discover that your furry friend is not as loyal and faithful as you thought they were.

We were surprised when our neighbours told us that our tabby cat Rita — who we thought only had eyes for us — would regularly stroll in through their back door when it was open during the summer months and enjoy a relaxing visit there and a bit of fuss. No harm done and if both parties enjoy each other’s company for a little while we don’t mind.

But what if your cat is being regularly fed by other people, or — the unthinkable — they want to live in someone else’s house instead of yours?

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Your kitty being fed elsewhere can be problematic.

you kno Some owners use

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their lifestyles than they it is within the territory of GPS trackers to would be in a more active another cat, then that can see where their cat lifestyle, for example such create conflict for the cats goes when they as free-living cats might to deal with. It can also be head out. have. stressful for the cat if the new “That can be problematic food source stops and starts, because obesity can lead to such as when the people feeding diabetes and make arthritis worse them go on holiday, for example.

— it can shorten lifespan,” says Linda.

Quite apart from the health and safety problems it causes, it can be upsetting for cat owners.

Owner upset Linda says: “It’s absolutely heart-breaking Not only that, but if cats are lured into for owners if your beloved, suddenly is unfamiliar territory by the promise of a someone else’s beloved, and they don’t want nice lunch it can bring other problems. If to spend time at home because they’re the source of the food is at the other side having a wonderful time somewhere else. of a busy road the risks are obvious and if

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It can be distressing if your cat is enjoying someone else’s lap.

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There are some serious risks attached to cats being fed away from home. Animals on special diets could even have their lives cut short by eating extra food or the wrong type of food, says expert panelist for International Cat Care Linda Ryan. Cats that have diabetes or a kidney condition are particularly vulnerable as it can upset carefully prepared dietary plans.

Linda, who is a Certificated Clinical Animal Behaviourist and Registered Veterinary Nurse, explains that if a cat is diabetic then getting extra food at the wrong time can cause problems, and if the cat then doesn’t eat at home, for example because they are full, the owner might not give them insulin because they see they haven’t eaten.

In either case, it could shorten that cat’s life, or massively impact their quality of life.

For cats with kidney disease there are also serious risks. Linda says: “These cats need really closely managed protein and phosphorus intake and again, we now know that with long term kidney disease in cats, the most significant thing that we can do for them is to feed them the right clinical diet.

And that is going to potentially increase their life by two to four times and that is one of the main management strategies without even using any medication.”

Eating something outside of the plan can cause big problems.

“We could have these animals not stabilising, needing to go in and out of hospital, waxing and waning problems and never getting control of it. Again, it could massively shorten that cat’s life, or impact their quality of life,” she said.

And even if the feeding doesn’t cause fatal complications, it can still lead to discomfort for cats if they have allergies.

You may be feeding your pet an expensive, science-backed, nutritionally balanced diet, but all that good work can be undone by a handful of cheap treats from a well-meaning neighbour. For some cats it could mean they experience discomfort and itching leading to distress and even behavioural problems.

Linda says: “My little cat has dietary sensitivities and an allergy. If she eats even one piece of my dog’s kibble, she’s scratchy, she’s self-grooming all the time and it takes months to get stable again.”

That’s before we even consider the risk to otherwise healthy cats of obesity, which can also shorten life. We might think of cats as being fairly modest when it comes to food intake, but some of them really do love their dinner and will happily indulge in extra meals and treats when they’re offered.

“Obesity is a massive problem with our pets at the moment, particularly with our cats who are somewhat more sedentary in

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Diet dangers

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CAT CARE

“

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There are some serious risks attached to cats being fed away from home.

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You may lose that connection with your cat because they’re they having a more reinforcing time somewhere else.”

It’s likely that most people who feed other people’s cats mean well. Perhaps they think the cat is lost, or has no home, or maybe they just see no harm in giving a furry visitor a little treat from time to time.

Having said that, the cats themselves are also playing their part in the arrangement as many cats may want alternative places to relax and eat. For some cats even the most loving home may be stressful for them at times. Noise, hustle and bustle, other pets, children, a new baby, a badly positioned food bowl — all these things can make cats uncomfortable especially at mealtimes and so they may be drawn to an environment that they perceive as calmer and more comfortable for them.

If the situation at home is consistently problematic for the cat and the new home fits the bill better, they sometimes just leave altogether and move into somewhere new.

Make no mistake though, cats do not do this lightly.

Taking territory Linda explains that cats are highly attached to their home and territory and to leave and make a permanent move somewhere new is a big deal for them. They will do it though for a life that suits them better.

So, if you think your cat is eating away from home it’s important to assess whether there are aspects of your home life that could unintentionally be driving them away.

Linda says: “We want to make sure that they have plenty of resources and free and immediate access to them.”

Resources can be anything from food and water to litter trays, sleeping places, scratching posts and places to hide. Linda encourages owners to supply plenty of resources, at least one more than you have cats in the house and ideally, if your house is over several floors, to provide them on each level.

How you feed them at home is also important. In homes where there is more than one cat, Linda recommends they eat in separate places. She also suggests using a glass or ceramic bowl rather than a plastic

Cats on a specialist diet can suffer if they’re being fed elsewhere.

one that may retain odours, and making sure the bowl is wide enough that it doesn’t press on their whiskers, causing ‘whisker fatigue.’

It may seem that there are many variables that could cause your cat to be unhappy with their homelife but finding the right thing could make all the difference.

What to do if a cat is visiting you looking for food “Don’t feed cats unless you’ve checked if they’re owned by someone else first and had a chat with them because the cat might have allergies, a specialist diet, or various conditions,” says Sam. “Put a paper collar onto the cat and write a message on it, asking the owners to get in touch with you so you can talk it through.

“If you are worried about a cat that you think is unowned and it’s an emergency situation, such as a cat is stuck, or it’s injured then give the RSPCA a call. If it’s a more general worry where you think the cat isn’t owned and it might like a home, but you’re unable to provide it, then get in touch with your local cat group, RSPCA branch, or Cats Protection.”

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Cat welfare expert Sam Watson agrees that this is important and if you can work out what your cat wants and provide it, it can help stop them going into other people’s homes.

She says it is important to try to read the signs your cat is giving you. It’s not always obvious though. “They haven’t evolved with us like dogs have where they can clearly communicate what’s making them happy or unhappy or worried,” says Sam. “With cats, the cues are often a little bit more subtle, so it’s really important to pay attention to your cat. Look at their tail and their eyes, look at them to see are they happy right now, are they calm and relaxed, are they a little bit worried or are they frightened of whatever’s happening. It’s really key to having good interactions with cats that you learn to read what the cat’s telling you, because they will give clues.”

Rooky with the note on his collar.

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Talk to your neighbours if you’re concerned about your kitty being fed elsewhere.

How do I stop someone else feeding my cat?

If you know who is feeding your cat pop round and have a calm and friendly chat. Explain that your cat is on a special diet and shouldn’t be allowed extra food. Even if your cat is not on a specific vet-prescribed diet, you are still entitled to choose how your cat is fed and becoming obese would be a problem for any cat.

If you don’t know who is feeding your cat, try posting a picture of your cat on your neighbourhood Facebook group, or put up a notice explaining that she has a loving home and shouldn’t be fed elsewhere.

Add a paper collar that explains that your cat shouldn’t be given extra food. Make sure any collar you attach is quick-release and any tags are suitable for cats and won’t be a hazard to them.

eborah Forbes, from Northamptonshire, discovered her cat Rooky, who had kidney disease, was being fed by a neighbour.

She found a simple way to successfully resolve the problem.

“Rooky was a real character; he was super friendly and loved everyone and I know that he liked to visit our neighbours to say hello and get some fuss.

“He had kidney disease and although he was well day to day, he needed a strict diet of special food to prevent strain on his damaged kidneys. Cats with kidney disease can be rather skinny and may have rather unkempt fur so can look as though they are underfed or not cared for. They can be sick quite frequently and I began to notice that Rooky was coming in from his morning trip around the neighbourhood and sicking up white fish. I wasn’t feeding him fish as that wasn’t part of his diet, so I thought that one of my kind neighbours was giving him a treat.

“I wasn’t sure which neighbours he visited or how far he went so I wasn’t sure what to do. After some thought, I decided to put a label on his collar to let people know not to feed him as he had a

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special diet — it worked!

“A couple of weeks later a neighbour passed me in the street and said she’d been feeding Rooky as he came for a visit most mornings when she was feeding her cats and it felt mean to not give him anything, but now she knew then she wouldn’t feed him, we had a good laugh about what con artists cats can be”.

Rooky and Deborah.

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PUZZLES

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Take 10 minutes out your day to T h have a fun, mental workout! We’ve g a series of puzzles to get those got llittle ittle grey cells working!

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4. Who hosts TV show ‘The 1% club’? (3,4) 6. Which artist has had a recent hit with the song ‘Too Sweet’? (6) 7. Who is Batman’s crime fighting partner? (5) 8. Most prestigious dog show in the world (6) 9. What is a human’s largest organ? (4) 10. Which country did Ikea originate in? (6)

1. In what US state is the city Nashville?(9) 2. Keir Starmer leads which political party? (6) 3. Which seminal British band released the album “Parklife” in 1994? (4) 5. Who is CEO of Tesla? (4,4) 8. What is the primary ingredient in hummus? (9) 9. Ag is the chemical symbol of which element? (6)

SUDOKU

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SPOT THE DIFFERENCE Can you spot the five differences between these two pics?

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