Business Opportunity: Social Media
socialg n i b m i l c
Learn from these retailers:
Social media can be a fantastic way of raising your store’s profile as well as growing footfall, sales and profits – and best of all, it can be entirely free.
KEY WAYS TO DRIVE YOUR CONTENT 1
Giveaways – a product that is seasonally relevant. This allows you to gain higher local reach if you encourage people to comment & share. It will also increase awareness of your store and the product. (Please get consent from the customer if featuring them in a post)
2
Offer posts – an exciting in-store picture of a new product always works well with the community. Using store staff will give it a local feel and customers will appreciate this.
3
Openings – boasting about your store opening with great pictures is a must. People always want to know what’s happening in their local community so give them updates and content that builds interest!
If you need any advice, please call Owen Griffin, our Social Media and Digital Manager. Owen.Griffin@bookerretail.co.uk 07730 092436
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Volume 12: February 2022
