VALUE MATTERS

DRIVE YOUR SALES WITH THE TOP TWO

BESTSELLING BRANDED THIN SKUS IN THE MARKET*

Value matters more than ever

EVERY DAY LOW PRICING

With value for money on or near the top of the priority list, how do Budgens retailers respond?

Perhaps the most important challenge is to understand what shoppers mean by value for money – and then work out how to deliver it.

For some shoppers value is all about Every Day Low Pricing (EDLP), particularly on staple lines they buy every day like bread, milk and bacon but also on popular lines that they buy frequently, even if it’s not every day. Budgens’s EDLP range covers the vast majority of important, big-selling lines and allows you to guarantee great pricing on fast moving lines every day of the week, helping to drive regular footfall as well as sales and profits.

A great example is the EDLP deal on key confectionery lines featuring RSPs of just £1 on multi-packs of many of the best-selling brands and products including Yorkie and Aero bars.

Make sure you shout about these lines on external bread and milk posters, in-store and on social media. Make it easy for shoppers to choose your store for those daily essentials. Delivering value for money for shoppers has never been more important – and there are lots of ways you can put value at the heart of your offer to drive footfall, sales and profits.

Value for money has been among the defining trends in independent retail for many years now and that trend shows no signs of relenting. In fact, the laser-like focus on securing fantastic value for money is arguably more important than ever after a very challenging couple of years for many shoppers.

Value for money means different things to different shoppers but however shoppers define it, great value continues to represent an enormous opportunity for Budgens retailers.

After the excesses of the festive period and with concerns over everything from inflation rates to energy prices, shoppers want to know that they are getting the best value possible every time they visit your store.

New data from Barclaycard suggests shoppers will “be more cautious with their discretionary spending” in the new year, with “43% expecting rising inflation to affect their household budgeting.”

IGD ShopperVista insights also suggest that concerns over the rising cost of living will lead to “savvy shopping becoming increasingly prevalent in the new year, with value top of mind.”

NATURE VALLEY IS THE UK’S #1 CEREAL BAR*

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PROMOTIONS

While it’s everyday value that says value to some shoppers, others are on the look out for promotions. Again Budgens’s extensive rolling promotional programme means you have a year-round supply of fantastic deals to tempt your value-hungry shoppers with.

As part of a bigger group, Budgens now has access to many outstanding promotions across all categories, a hugely powerful tool for generating new and additional footfall to your store.

Your regular promotional leaflet drop alongside a busy social media feed should help ensure maximum reach – and maximum footfall.

OWN BRAND

Another key focus for shoppers keen to secure the best possible value is own brand products. Booker’s own brand ranges are now well established with shoppers and have earned their trust with a winning combination of great quality and exceptional value.

Offering shoppers a value alternative to big brand equivalents in many categories can help drive sales – and for maximum impact, why not double face key own brand lines to make them unmissable in-store, all the while secure in the knowledge that you will secure fantastic PORs, often of 30% and above, while also delivering the value that your shoppers are seeking.

From Happy Shopper to Jack’s, Farm Fresh to Discover the Choice and of course Euro Shopper, which offers a choice of more than 90 family favourites at permanently low-prices, Budgens retailers now have access to a vast and ever-growing selection of quality own brand lines.