GETTING SOCIAL

social climbing

Social media can be a fantastic way of raising your store’s profi le as well as growing footfall, sales and profi ts – and best of all, it can be entirely free.

KEY WAYS TO DRIVE YOUR CONTENT

1

Giveaways – a product that is seasonally relevant. This allows you to gain higher local reach if you encourage people to comment & share. It will also increase awareness of your store and the product. (Please get consent from the customer if featuring them in a post)

2

Off er posts – an exciting in-store picture of a new product always works well with the community. Using store staff will give it a local feel and customers will appreciate this.

3

Openings – boasting about your store opening with great pictures is a must. People always want to know what’s happening in their local community so give them updates and content that builds interest!

If you need any advice, please call Owen Griffi n, our Social Media and Digital Manager. Owen.Griffi n@bookerretail.co.uk 07730 092436

Learn from these retailers:

Social media is one of those rare opportunities that can deliver huge benefi ts to retailers for relatively little effort and absolutely no direct cost. How else could you reach literally millions of people without spending a penny? In the UK there are tens of millions of customers who interact daily with key platforms such as Facebook, Twitter and Instagram – and that presents an enormous opportunity.

Among those many millions are likely to be the majority of the people who live in your particular community, which offers you both a digital shopfront available to anyone with a smartphone as well as the perfect platform for engaging with your existing shoppers and for attracting new shoppers to your door.

If you offer home delivery services, social media allows you to grow your shopper base to include everyone who lives within your delivery catchment area, even if they never actually physically visit your store.

All that’s required is a little planning and a little focused effort and the rewards can be signifi cant.

The Budgens social media channels focus on communicating our fantastic promotions and own brand products to existing and

NEED HELP GETTING STARTED?

Log on to Booker.co.uk –> Pages –> Budgens –> Digital Marketing & Radio to see our Hints and Tips

Download FREE digital images supporting leafl et off ers, provided every promotion

Download FREE posting guides to help aid content and copy

TOP TIPS!

l Post regularly to keep shoppers engaged. l Set aside some time aside each day to update l Remember that social media means you are opening up a channel for customer feedback, so monitor your page carefully and regularly. l Everything you post and almost every interaction you have with consumers is in the public eye. l It can take time to build an audience so be patient or, if you are keen to grow your audience quickly, consider the various paid-for local advertising options available on social media to quickly extend your reach.

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THE BENEFITS OF SOCIAL MEDIA

A great way of communicating with existing shoppers, as well as reaching a wider audience of potential new shoppers

Powerful local brand exposure

Totally free to use

Quick and easy to get started

MAINTAINING YOUR PAGE

It’s important to keep people engaged with your page. Think about: Posting in-store off ers and new products. Highlight Group Exclusive products which invariably drive footfall. Use photos of your store, themed displays and seasonal fun. Highlight changes to your store such as new services and change of opening hours. Put up posters around your store telling shoppers that you’re online. Engage with other social pages in your community and show your support to your local shoppers and local community.

new shoppers as well as engaging with shoppers on a daily basis with a friendly, welcoming attitude.

This complements your own social media activity and allows you to focus on posts specifi c to your store which could include everything from deals, new products and ‘like & share’competitions to any community engagement work you’re doing or even simple reminders on your opening hours or home delivery service. The key to developing a successful social media presence is to post relatively regularly - at least two or three posts a day – and to ensure that you monitor your social media channels to allow you to respond quickly to any feedback or comments you may get from shoppers.

If it helps, you could think of social media as just an extension of the outstanding customer service Budgens stores are already famous for: polite, friendly, helpful and prompt.

POSTING POINTERS

l On Facebook and Instagram, you should keep to 1:1 ratio (square) for images.

l You should focus on what is seasonally relevant, new in store, local to you and what makes you stand out from your competitors

l Head offi ce branded social network accounts @ discoverbudgens have a constant stream of exciting material created for you to use and share to your own page.