Brand & Style Yorkville CUSD 115 Guide
Mission Statement
Cultivating learners who apply skills and experiences to enrich society
Vision Statement
A recognized community of learners, where everyone has the voice, freedom, and responsibility to create individual learning paths
Guiding Principles
We Believe:
• students must actively participate in their own learning
• in a culture of high expectations and continuous improvement
• the learning/school community must take shared responsibility for student learning
• goals are accomplished when thoroughly planned, implemented, and supported
• in effective communication and collaboration among students, their families, and staff
• a technology-rich environment supports high-levels of student learning
• fiscal responsibility is required to ensure the community the best possible return on its investment
Why a Brand & Style Guide?
Yorkville Community Unit School District 115’s brand and style guide has been developed to establish a consistent and solid visual identity both internally and externally. It is important that the standards set in this style guide are carefully read and understood before beginning production on any district material. When working with outside agencies/vendors, please make sure to review our district standards with them before any materials are produced.
Who is the Brand & Style Guide for?
The district brand and style guide is for all persons involved in any phase of designing, ordering and producing collateral or promotional material branded as Yorkville Community Unit School District 115. Thank you in advance for your cooperation.
Contact Information
Should you have any questions or need additional information regarding this brand and style guide, photography and/or video development, or social media do’s and dont’s, please contact the Director of Communications.
Brent Edwards Director of Communicationsjbedwards@y115.org
(630) 553-4382
A brand is not a logo. Our brand is what our community tells us it is.
Yorkville CUSD 115 Primary Logos
The logos below must be used as shown. Do not re-create, scan, or screen capture the logo. Use of the provided artwork will ensure the highest level of quality, accuracy, and consistency in all applications.
Yorkville Community Unit School District 115 Logo
This logo has been developed to establish a consistent and solid visual identity both internally and externally. The logo is to be used for all professional correspondence, emails, brochures, and collateral.
Yorkville Fox Logo
This logo is the district’s namesake. This logo represents the spirit of our school, the grit of our students, and the creativity of our staff.
Yorkville Athletic Y Logo
This logo is the district’s athletic logo. The logo represents the strong foundation of hard work, dedication, and effort, that students use to achieve goals at the highest level of each sport.
Logos are available for download on the district’s intranet.
Yorkville CUSD 115 Logo Safe Zones
SAFE ZONE
Each logo has an established safe zone. This safe zone is the height of the “Y” and is intended to maintain the logo’s integrity and avoid visual confusion. No other type or graphic element should fall within the safe zone shown. This applies to all versions of the logo. It is important for the district logo to maintain its own presence and message; crowding of the safe zone would affect the presentation of the logo.
“X”
The height of the Y is a reference for the minimum suggested spacing around the logo.
Use your software’s appropriate resize tool to maintain the logo’s original proportions. Never drag or “stretch” the logo when trying to move or resize.
“X” “X” “X” “X” “X” “X” “X” “X” “X” “X” “X” “X”While the district logos are clean and reproduce well down to small sizes, it is necessary to maintain readability. Logos should be no smaller than one and a half inches in width.
Yorkville CUSD 115 Logo Usage
It is important for the district logos to appear as they were intended. Do not re-create, alter, or change colors of the district logos in any way.
1.5 inches
One color and reverse logo examples:
Never resize or distort the logos to fit a space. The logos must stay proportionate to their original dimensions.
Never use the Yorkville CUSD 115 logo on a busy background.
Never change the colors of the logos.
Never crop a logo.
Yorkville CUSD 115 School Logos
Each school, including the district office, has their own individual “Y” logo with acronym/abbreviated name. This logo is to be used as a secondary, school level, logo for use on letters, emails, newsletter, internal documents, premium items, and other collateral/brochure usage.
YMS CCGS YGS YTP
BGS YHS YIS ECC GRES
(Yorkville District Office) (Autumn Creek Elementary School) (Bristol Bay Elementary School) (Bristol Grade School)
(Circle Center Grade School) (Early Childhood Center) (Grande Reserve Elementary School) (Yorkville Grade School)
(Yorkville High School) (Yorkville Intermediate School) (Yorkville Middle School) (Yorkville Transition Program)
Yorkville CUSD 115 Color Palette
Adhering to the following color reproduction guidelines creates a consistent image and maintains the visual impact of our identity.
Yorkville CUSD 115 Fonts
Consistent and limited font use helps to keep our message clear. These are the only fonts we use in communications to the public and should not be altered in any way. (Minimum size = 6 point).
Yorkville Red
Cyan 24%
Magenta 100%
Yellow 100%
Black 25%
Black Cyan 0%
Magenta 0%
Yellow 0%
Black 100%
Dark Gray
Cyan 62%
Magenta 53%
Yellow 53%
Black 24%
Light Gray
Cyan 22%
Magenta 22%
Yellow 17%
Black 0%
Fox Red
Cyan 0%
Magenta 100%
Yellow 100%
Black 0%
Red 173%
Green 38%
Blue 36%
Red 0%
Green 0%
Blue 0%
PMS 1805C
HEX #AD2624
Arial
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Arial:
Headlines
Sub-Headlines
Body Copy
Red 95%
Green 95%
Blue 95%
PMS 419C
HEX #000000
Foglihten
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
PMS 425C
HEX #5F5F5F
Avenir
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Foglihten:
Headlines
Sub-Headlines
Avenir:
Headlines
Sub-Headlines
Body Copy
Red 200%
Green 200%
Blue 200%
PMS Cool Gray 3
HEX #C7C7C7
Almaq
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Almaq:
Headlines
Sub-Headlines
Red 237%
Green 28%
Blue 36%
PMS 485C
HEX #ED1C24
S ig
cdefghijkl opqr w z
CDEFGHIJKL OPQR W Z
1234567890
S ig :
Headlines
Sub-Headlines
Yorkville CUSD 115 Email Signatures
Every email that comes from Yorkville CUSD 115 reflects upon the mission, vision, and guiding principles. Using one simple, branded email signature helps strengthen the district’s visual identity. Please see the samples below for proper email signatures.
Bryson Charleston Director of Communications
800 Game Farm Road, Yorkville IL 60560 y115.org | bcharleston@y115.org
(630) 553-4382
YHS
NOTE: Specific academic and educational award badges are to be placed below the vertical dividing line and “justified left” with the name and title of the signature. Award badges can not be larger than half the size of the district or building logo, in a secondary capacity.
District Employees
Font: Arial
Size: 10.5 pt (Name and Title)
10 pt (Address, etc.)
Dr. Tayden Neller Principal
797 Game Farm Road, Yorkville IL 60560 y115.org | tneller@y115.org
(630) 553-4380
School-based Employees (use corresponding building logo)
Font: Arial
Size: 10.5 pt (Name and Title)
10 pt (Address, etc.)
Examples of what not to do on email signatures
Bryson Charleston Director of Communications
800 Game Farm Road, Yorkville IL 60560 y115.org | bcharleston@y115.org
(630) 553-4382
"Love the trees until their leaves fall o , then encourage them to try again next year."
Bryson Charleston Director of Communications
800 Game Farm Road, Yorkville IL 60560 y115.org | bcharleston@y115.org
(630) 553-4382
www.otherexternalwebsitelink.com
Add graphics or images below the corresponding building logo Add quotes to the signature Replace logo Change font color Extend the vertical dividing line Add links to external websites
Sugg
Chad
Yorkville CUSD
115 Naming and Abbreviation Styles
Consistent naming and abbreviation structure is important when maintaining a brand style. The following naming structures and abbreviations are to be used when writing formal district letters, emails, and other documents.
District
Yorkville Community Unit School District 115
◦ This naming structure should be used when first mentioned, then abbreviations can be used there after.
◦ Do not include a hashtag “#” in front of 115
Yorkville CUSD 115
◦ Place one space between “CUSD” and “115”
District 115
◦ Place one space between “District” and “115”
Y115
◦ No space between “Y” and “115”
Board of Education
Yorkville CUSD 115 Board of Education
Y115 Board of Education
the board of education
BOE
Miscellaneous items:
#WeAreYorkville (capitalize the “W”, “A”, and “Y”)
4:00 p.m. | 7:30 a.m. | 2:00 - 2:30 p.m. | 9:00 a.m. - 1:00 p.m.
(630) 553-4382 | (630) 553-4382 ext. 4301
Spell out the following in addresses: Street, Avenue, Road
A new sentence starts “one space” after the preceding period.
Spell out #’s up to nine: one, three, eight ( 10, 25, 101 )
Spell out the # when starting a sentence: Twelve students received awards last night at the board of education meeting.
School Abbreviations
Autumn Creek Elementary School
◦ ACES
Bristol Bay Elementary School
◦ BBES
Bristol Grade School
◦ BGS
Circle Center Grade School
◦ CCGS
Early Childhood Center
◦ ECC
Grande Reserve Elementary School
◦ GRES
Yorkville Grade School
◦ YGS
Yorkville High School
◦ YHS
Yorkville High School Academy
◦ YHSA (note: no forward slash between “S” and “A”)
Yorkville Intermediate School
◦ YIS
Yorkville Middle School
◦ YMS
Yorkville Transition Program
◦ YTP
Yorkville CUSD 115 Photo Style
Photographs can tell a powerful story; they tell our story. Photographs help share our mission, our vision, and guiding principles through colorful, dynamic, and impactful imagery. Thoughtful and engaging photography has the ability to show our district’s personality, creativity, diversity, and school spirit. Try not to use photographs that are staged. Instead, use photographs that show natural moments of learning, play, and real life situations. Take photos from the student or teacher’s perspective.
See examples below:
Yorkville CUSD
115 District Department Identifiers
Department identifiers connect the various department brand identities to the district logo. Use these department identifiers when presenting, creating powerpoint presentations, and producing internal departmental collateral material. Below are a few examples of district department identifiers:
Human Resources and Business Services
Learning and Instruction
Communications and Community Engagement
Student Services
Reverse sample
Facility Operations
Yorkville CUSD 115 Letter Format
Consistent formating and font usage on district letters will provide a look of professionalism to our families, community, and stakeholders. Please view the sample letter on this page, and adhere to the formatting structures below:
Please use the appropriate district or school letterhead at the top of the letter
Date line is three returns from letterhead
The left-hand side is justified and body copy is 1.15 spaced (in a Google document) except between paragraphs, which are doubled-spaced
Font: Arial (11pt)
Name and title are (4) returns after “Sincerely”
Greeting line is three returns from the “date line”
Greeting line for the letter is as follows:
Dear Yorkville CUSD 115 Parents and Guardians
◦ (unless writing to a specific family)
Document margins are 1” on the left and right side
• Top margin is 0.5”
• Bottom margin is 0.5”
A new sentence starts “one space” after the preceding period
Yorkville CUSD 115 Official Memo Format
Consistent formating and font usage on official district memos will provide a look of professionalism to our staff members. Please view the sample memo on this page, and adhere to the formatting structures below:
Please use the appropriate district or school letterhead at the top of the letter
First horizontal line is two returns from the letterhead.
Second horizontal line is two returns from the SUBJECT line.
The left-hand side is justified and body copy is 1.15 spaced (in a Google document) except between paragraphs, which are doubled-spaced
Font: Arial (11pt)
TO: | FROM: | DATE: | SUBJECT: all reside between the two horizontal lines
Document margins are 1” on the left and right side
• Top margin is 0.5”
• Bottom margin is 0.5”
A new sentence starts “one space” after the preceding period
& Style Yorkville CUSD 115 Guide
Brand