The kNOw Youth Media
The Little Things That Matter Summer 2024 | Issue 21
When thinking about Fresno and notable landmarks, I often think about the arched welcome sign on Van Ness that famously reads “Fresno: The Best Little City in the USA.” Anyone who has lived here knows that Fresno isn’t all that little – no matter how much of a small town mentality its residents can have. After all, we are the fifth largest populated city in California with a little above 500,000 residents. I like to think of Fresno as the city that everyone vocalizes their disdain for, but very few find their way out.
However, we often forget about all the cool things we have here in Fresno with our thriving arts community, farmers markets featuring numerous food trucks, robust history, and a booming agriculture economy. We constantly hear about all the negative aspects of Fresno and there are definitely changes that should be made to ensure quality livelihood for all residents, but for this year’s theme, we wanted to focus on all the things that make Fresno our home. Our theme this year is: The Little Things That Matter.
There are various small aspects that make Fresno feel like home. To some people, it’s the corner store they have visited every day since they were little. To others, it’s the landmarks and annual events that remind them of being with friends and family. We also live in historic neighborhoods that have housed generations of families. Our youth reporters and I have had the opportunity to relish in nostalgia with these stories. The hope is that it triggers the immense love and admiration for the place we call our home. All of these little things make Fresno the Best Little City in the USA to us.
Senior Program Manager: Johnsen Del Rosario | Senior Program Coordinator: Daniel Gonzalez
Intern: Michael Yamamura | Layout & Design: Kody Stoebig | Cover Art: Ashens Limon
The kNOw Youth Media ^ | Journalists of Color ° | EL Storytelling *
Aileth Aguilar (she/her) ^*
Nancy Aguilar (she/her) ^*
Angel Michelle Alonso Arreola (he/him) ^*
Jazmin Alvarado (she/her) ^°
Ashley Barnica Puerto (she/her) ^*
Linsay Barnica Puerto (she/her) ^*
Mia Bulnes (she/her) ^*
Roxie Bynum (she/her) ^°
Domaris Cid (she/her, he/him) ^°
Dayana Paucar Diaz (she/her) ^*
Alastor Dillon-White (they/he) ^°
Matthew Echavez (he/him) ^°
Gloria Flores (she/her) ^°
Judith Flores Mora (she/her) ^°
Eugenia Fredersdorff (she/her) ^*
Aislinn Garcia (she/her) ^*
Michelle Gonzalez (she/her) ^
Jesus Herrera (he/him) ^°
Jordan Jackson (he/him) ^°
Melina Jauregui (she/her) ^*
Moises Jauregui (he/him) ^*
Samantha Jauregui (she/her) ^*
Kiera Kaiser (any pronouns) ^°
Ailin Leon-Torres (she/her) ^°
Ashens Limon (he/him) ^
Vanessa Magana (she/her) ^*
Ivan Manriquez (he/him) ^
Pamela Martinez (she/her) ^°
Rosario Martinez (she/her) ^°
Ashley Muñoz (she/her) ^*
Grecia Ochoa Salazar (she/her) ^*
Giyanna Olivas (she/her) ^
Soila Perez (she/her) ^°
Josiah Poynter (he/him) ^°
Melanye Rodriguez Serna (she/her) ^
Stephanie Rodriguez Serna (she/her) ^
Christianna Schiotis (she/her) ^°
Maria Torres (she/her) ^
Marcos Urias (he/him) ^*
Leslie Valverde (she/her) ^°
Natalie Vasquez (they/she) ^
Sasha Velasquez (any pronouns) ^°
Michael Yamamura (he/him) ^*
Alexis Zuniga (she/her) ^
Rami Zwebti (they/them) ^
Nostalgic Landmarks
by Ashens Limon
Editor’s Note: This series of photos were inspired by my own personal experiences in growing up and childhood. I wanted to convey the feelings of nostalgia I feel about the city of Fresno and the places I’ve deemed as our community’s landmarks. Many of these places are very personal to me, places I don’t ever remember not knowing. These locations, many have existed longer than me and have gone unnoticed due to their untouched existence throughout my life. As Fresno continues to develop and expand, we see many of these “untouched” places evolving in present time in one way or another and it’s made me realize that many of these little places that I never noticed meant so much to me. These photos are a reminder for myself of the things that connect us, the memories of these little community landmarks that have gone unnoticed.
The Corner Store
by Aileth Aguilar
I grew up frequently visiting the Lucky Market, a corner store at the end of my neighborhood block. This store was a convenient spot throughout my childhood and even today. During my school days, I often walked home and would stop by the Lucky Market for snacks with the little cash I had. It was the only nearby store before any others were constructed, making it my go-to place for a quick snack.
In the neighborhood where I grew up, the small details, like a corner store, mattered to me. Although Lucky Market wasn’t a large corporation, its presence was significant. Over the years, it expanded from a small business into a mini grocery store. They now offer a variety of items similar to larger grocery stores, including fruits, vegetables, pasta and sauces, and even laundry detergent. This expansion has brought in more customers, and the store is thriving with new items in stock. Whenever my mom needed a forgotten food item she forgot to buy at the grocery store, we would drive to the Lucky Market, finding what we needed without wasting gas on a trip to a farther store.
Living in West Fresno, a low-income neighborhood, families often had to travel far to get fresh food since convenience stores were scarce. Our area is considered a “food desert,” where fresh food isn’t easily accessible. This is a hard reality for many neighborhoods, including mine. The Lucky Market was a crucial resource, offering budget-friendly options closer to home. Despite the dry land around us, it would have been wonderful to have more stores developed nearby. If you ever need something quick and convenient, swing by the Lucky Market at the corner of Elm and Church and grab yourself a snack.
Meeting My Best Friend
by Samantha Jauregui
I never imagined that my best friend would become as important to me as she is now. She’s a vital part of my life, someone who has seen both my best and worst sides. Despite everything, she has always stood by me, unwavering and loyal. What I appreciate most is that she isn’t afraid to call me out on my mistakes. We’ve had our share of arguments, but I wouldn’t want to navigate conflicts and differences with anyone else.
I met my best friend just one year and seven months after I was born. Yes, my best friend is my sister. From what I can see in old photos and from what I remember, my affection for her has always been deep. Growing up so close in age, we inevitably experienced some jealousy, but as we grew older, we learned to set aside our differences and strengthen our bond. We’ve weathered many storms together, and through it all, our connection has remained unbreakable. Her ability to understand my breakdowns is something I deeply value and will always cherish.
I admit, I wasn’t always the best sister or friend. Driven by my own insecurities, I often put her down, and I bullied her as a way of coping with my own experiences of being bullied. I embarrassed her in front of my so-called friends to mask my own embarrassment, not realizing that I was only demeaning myself more. Looking back, I understand that I cannot undo the past, but I am committed to improving how I treat her, speak to her, and see her. Our relationship is a testament to the power of forgiveness and growth.
I can vividly recall being told numerous times to cherish my sister, because no matter how many friends I might have in life, none could match the love, loyalty, and value she brings to me. They were right, and sadly, I learned that lesson the hard way. During my elementary school years, I always had friends to turn to. This continued into middle school, but everything changed my 8th-grade year in 2020, when I suddenly found myself without friends. Despite this, my sister was the constant in my life. Being quarantined together and under the same roof 24/7 forced us to grow even closer. That year was tough, but it also reinforced how crucial our bond is. It is now 2024 and I still consider my sister my best friend to this day. I hope that as the years continue to pass by, we remain with this strong, unbreakable bond.
Breaking the Silence
The moment I realized how caged I was in my own mind, everything changed.
As a child, I was very quiet. Outspoken and full of opinions, but quiet. But junior year of high school, I felt more confident.
I changed my hair and my clothes. I told my parents I wanted to join clubs because I work hard in school, and school isn’t all there is to life. I was taking control of my own life, and I was expressing my creative side.
There were stories; amazing stories I’d written myself. I set those aside whenever I felt too many emotions, and I’d construct poems.
The first club I joined was the speech and debate club - the most ironic choice being the most reserved and expressionless person you’d meet in high school. I couldn’t raise my voice, speak in front of crowds, participate, volunteer, ask for anything at stores, or even go to places by myself. But I joined anyway.
Time after time again, I’ve kept quiet when I have had something to say. I knew I had to give myself a chance. And I did. I wrote a collection of poems and put them together. I was given two weeks to memorize five pages of my poetry, by heart.
In the last week of practice, my mentor asked me to go to her class and rehearse it in front of her. I choked. It was the most embarrassing moment of my high school year. I stood in silence, in an empty classroom, with a set of beady eyes observing my every move. I felt every tremor and breath in my body. I could hear myself sweat,
I could hear my own heartbeat, even my blinking. As soon as I spoke, I blanked. I had no idea what to say. Weeks of rehearsal meant nothing at that moment.
I was so used to being a headstrong child, not accustomed to expressing the slightest of emotions, that when the spotlight hit me, I couldn’t do it. I felt the pressure on my shoulders weighing me down. Sixteen years of judgment and emotional oppression came rushing through my brain and I did not allow a single word to escape my lips. I knew I’d cry.
The only problem now - my competition was the next day. My mentor understood. She gave me chance after chance but nothing, absolutely no words were spoken. She said to study all night if I had to, because come morning we’d be off to Bakersfield for the competitions.The next day, I stood in a cafeteria full of teenagers facing walls and each other, rehearsing and expressing themselves so easily. I was in shock. I’d never seen so much emotion. I felt completely exposed and out of my comfort zone, intimidated by their courage.
I was called into the rooms with a couple other participants. I was first.
The moment of truth. I stood there, in the spotlight, while everybody in the room watched. I opened my mouth, lips dry, face hot and damp with sweat. I was in a room full of strangers, alone, and I was scared. My legs, at that moment, wanted to collapse beneath me. I’d never allow that to happen, so I swallowed, stood straight, took a breath
by Melanye Rodriguez Serna
I didn’t stop once the first word came out; I just kept talking. No emotion, no emphasis, just the words. I sat, face red and hot. I was done. The next few people went up… and woah. I’d never heard and seen such passion in any original work. I was absolutely in love with my environment; everything around me was so unlike what I was used to. The movements, the anger, the emphasis, even the small snippets of songs they’d sing was perfection.
To my surprise, I made it to the fourth round. After watching so many people perform, I decided I wanted to present myself the way they did. To stand there and show the passion for my work, that I composed myself, with so much effort. I stood there and gave it my absolute all. I started moving and speaking in ways I never knew I was capable of. There’s no possible way to express the freedom I felt in my actions. My chest no longer felt heavy, my head felt so bright, and I felt relief wash over me.
Something felt different. The real me was finally aware, awake, and she was happy to be free. I look back on that moment every time I feel like shutting down and doubting myself. That day, my courage spoke volumes, and I was forever grateful for being part of the club that so willingly gave me the opportunity I needed to finally speak. It doesn’t matter that I didn’t get first place, or was crowned victor at my school. It doesn’t matter that it was my very first time speaking in public. It’s just the little things –they’re what truly matter.
I didn’t have to be the best. I just had to take
The Magic of the Street
For all the people of Fresno, Christmas Tree Lane is a place that holds many memories. For those who visit it, the simple fact of going at night with their families to see the magic of Christmas is something you feel just by seeing the first house.
It is a magical tradition to go on Christmas night to see the houses on this street decorated in all possible ways. If you haven’t had the pleasure of going to Christmas Tree Lane, believe me, don’t forget to look at both sides of the street, because the view will be magical. The first time I visited, I felt close to my home country of Nicaragua where traditions are very important to us.
In Nicaragua, we have one tradition in particular. In December, we decorate an entire street in the country with nativity
scenes of Jesus. For us, it is important just as Christmas Tree Lane became important to the people of Fresno since 1920 when a child tragically lost his life in the neighborhood. After this tragedy, they put a tree in his honor as a way to remember him on the first Christmas without him.
Each year after, more trees were decorated and with that, Christmas Tree Lane was born.
Over the years, the tradition stopped being about just trees as people began to decorate houses, gardens, and everything around them.
Today, it stretches for two miles, starting at Shields Ave and flowing northbound to Shaw and Palm. All these houses prepare for the arrival of Christmas. Homeowners decorate the houses with different themes, even having
The Exploration of Western United States
by Alexis Zuniga
In the heart of the Central Valley lies Fresno
Where agriculture is essential, demanded
Comfortability is debilitating, settling is normalized
A population constantly growing, city expanding
In the sun blazing, egg boiling Arizona Desert
Where boredom lies, hidden behind cooled living room times
Trapped inside,
Filled with anger fueled by the summer fires
In the fast-paced busy city of Los Angeles
Where opportunities are endless
To fame, to exploration, to fulfilled or damaged dreams
Where traffic is constant and aggression is high
Yet, home to the place
Where Dreams Come True
In the enormous hilly city of San Francisco
Where spaces are confined to near suffocation
Architecturally Victorian city, almost as if experiencing time-travel
In the small beach town of Pismo
Where the air is always clean, refreshing, crisp
Home of the clams, famous clam chowder
A place of relaxation and distraction
In the lusciously green city of Monterey Bay
Where beauty is constant
A fairytale place, straight out of a storybook
In the never sleeping city of Las Vegas
Where lost expenses happen
Mistakes
Unspoken decisions
In the geographically diverse city of Seattle
Where beaches, inner cities, forests are minutes away
Bus transportation common, including those of all walks of life
Rainy days, snowy winters, bright summers
Home to monopolized organizations
These are only a spec of what the world has to offer
There’s so much more to explore
That’s what makes life exciting
by Eugenia Fredersdorff
activities like finding all of Santa’s reindeers throughout the street.
Christmas Tree Lane is a really charming place. Seeing what it has become over the years, how it transformed from a devastating event to the excitement and joy of many families and children is something truly worthy of a community.
The best part by far is you can now walk the street again. There’s nothing like getting prepared with some warm clothes, a good hot chocolate, and walking Christmas Tree Lane with your friends or family.
If you don’t have the opportunity to have your house decorated for the holidays, I wouldn’t waste time and would go with family or friends to appreciate the magic of Christmas.
The Fresno Postage Stamp Mural
by Jordan Jackson
Many who traverse the downtown area are familiar with the Fresno Postage Stamp Mural. Created in 2014 by renowned muralist Francisco Vargas and other wellknown artists, this wall piece is a vibrant and impactful addition to the community.
Francisco Vargas was known for his dynamic artworks across the state, and the mural, which measures 125 feet across and 32 feet high, immediately catches the attention of passersby with its vibrant scenes and bright tones against a green background.
The Fresno Postage Stamp Mural is a grand piece that comforts me whenever I look at it. The bright colors and intricate details provide a sense of relief. Within the mural, scenes of landscapes, structures, and local
Hands
by Michael Yamamura
These days, we don’t worship, Though the need remains Lingering like putrescine. We don’t have time for prayer, Paper cuts and pills or empty bottles. Instead we’re chained and throttled, Smashed to pulp by work and worry, Pulverized by the weight of the sun. We weren’t made to run, As rageful gods weren’t made for ruin, But still the temples burn
life are depicted in an abstraction-like style, with images layered like a collage. The artwork symbolizes the essence of Fresno and serves as a beacon in the community, reminding us of the Central Valleys’ rich and historical culture.
Vargas aimed to highlight significant aspects of Fresno in this mural. Upon close inspection, you can see the Fresno Water Tower, sports teams, Fresno State, and palm trees, all iconic symbols that remind Californians of home and keep us grounded in tradition and daily life.
From an artistic perspective, it is clear that Vargas wanted to create a mural that instills a sense of community and unity despite the challenges of day-to-day living.
The Fresno Postage Stamp Mural unites individuals and encourages them to appreciate the beauty in life, much like the images incorporated into the painting. It is always comforting to the eye and helps community members admire and take pride in the essence of small-town living.
Francisco Vargas was a talented painter who created murals that reflected value and pride in the inspiring elements of life, such as nature, architecture, and city life.
Through his strategic painting style, Vargas evokes nostalgia, reminding viewers of their memories growing up in the Central Valley area by incorporating essential details, events, and attractions within his art.
Set ablaze by idle hands made angry. Still we close and break like lilies never mourned
When morning comes and cows us to the open world. Still, still, even still we wake and work and wait and nothing comes. So what’s the need for hands that shatter?
Crafting Connections at ArtHop
by Angel Michelle Alonso Arreola & Maria Torres
ArtHop is a very special event held in downtown Fresno every first and third Thursday of the month. It was created by the Fresno Arts Council, who wanted a free public event for everyone in the Central Valley to share their art. Not only does it showcase the arts to the community, but it also helps people who have small side hustles like us. While we’re still new to the scene, we recognize its potential to expand our art businesses.
But beyond that, ArtHop is not only a great place for small businesses to sell their arts and crafts, it’s a great place to make friendships and network among other vendors and attendees alike.
During ArtHop, we had the opportunity to talk to various vendors, ranging from small side hustles to established businesses.
Alissa’s first ArtHop was October 2023, and she sells crochet items, hand-made jewelry,
jewelry boxes, stickers, and eye-catching trinkets. Since starting, she has noticed the growth of her art page, little by little, each month. She first heard about ArtHop through friends and was drawn to sell by the super robust environment with a diverse group of people.
Another vendor, She, like Alissa, heard about ArtHop from friends at tattoo shops and was indecisive about showing her art, but her friend gave her the courage to just do it. She’s goal is to share her art with the community, “but it’s nice to have a dollar in my pocket though.”
When She just started, she only had a table showing a couple of art pieces, but grew over time to a wall full of canvases. Because of ArtHop, She has met so many people and has been offered to work at other art shows.
Whether big or small, all shared a common sentiment: ArtHop is more than just a block
party, it’s a place to have a good time and make friendships.
You can find Alissa @groovystuidoo and She @sheonherjob on Instagram.
“Bass Lake is special because I had never been to a lake before. It was the first place I saw when I came to Fresno for the first time.”(Grecia Ochoa Salazar, 16)
“ArtHop’s been an amazing experience getting to attend. I like seeing all the different vendors, displaying their own interests and creations. I feel that it highlights the diversity in Fresno - all the cultures and peoples enriching it. We get to meet so many people and walk throughout the city. I love the buildings and the architecture in it. The city feels alive.”
(Melanye Rodriguez Serna, 17)
“Parks hold a special memory from either holidays or birthdays spent with loved ones to new friendships and adventures. Parks will always mean a lot to me and be cherished for all the special moments I’ve been able to create.”
(Alexis Zuniga, 23)
“Whenever I’m in Tower District with friends, we always make sure to stop by Neighborhood Thrift. Even if we don’t get something (which we usually do), it’s always a good time looking around at the clothes and books or whatever else they have.”
(Michael Yamamura, 20)
“For me, it’s special because I get to spend time with people I care about. It’s always a lot of fun.”(Ashley Barnica Puerto, 16)
“The cool underground environment, a stark contrast to the hot California summers, along with its intriguing design featuring Mediterranean plant varieties, is kind of like a peaceful retreat from the outside world.” (Rami Zwebti, 19)
“I’ve been attending the Fresno Fair since forever. I enjoy the different exhibits it has as well as the rides. I think what makes this fair so special is I can enjoy it with the people I’m closest to.” (Stephanie Rodriguez Serna, 21)
“Christmas Tree Lane is such a special landmark for me because it’s a place so many families and friends go to bond and share memories together.”
(Giyanna Olivas, 17)
“I love seeing all the vendors and the items they bring to sell. My family used to be vendors at the flea markets and I loved the experience. The community is amazing and I get to support them too.”
(Nancy Aguilar, 20)
“My favorite Fresno landmark is Kearney Boulevard because of its rich history and beautiful aesthetic. I live right near the street, and it’s a great pace for morning walks and even late night drives.” (Jordan Jackson, 20)
Señor Ají: A Taste of Peru in Every Bite
by Dayana Paucar Diaz
As a Peruvian, I sometimes have the desire to return to my home country and once again enjoy the dishes I love so much.
However, recently I was able to discover a restaurant serving food that reminded me of my country; it is Señor Ají Peruvian Kitchen. The local restaurant strives to present the diversity and fusion of Peruvian food.
The Peruvian restaurant is located at Herndon and Milburn. Besides the brick and mortar establishment, Señor Ají also has a food truck that frequents the River Park Farmers Market and Gazebo Gardens.
Señor Ají has served Peruvian dishes since 2016 and offers food of the highest quality with a modern presentation.
The restaurant was founded by Chef Mauricio Arizola and his wife, Lilian Arizola. Mauricio tells us that from the very beginning, every detail was for a specific reason, such as the name of the restaurant.
The name Señor Ají comes from the term “Señor” referencing mister and “Ají”, a reference to the Peruvian yellow pepper “aji amarillo”. Aji amarillo is the base ingredient of all the Peruvian dishes offered at this spectacular restaurant.
You should definitely visit if you love trying the food from one of the best countries in
the world, Peru. The owner himself mentions repeatedly that he wants to present Peruvian food as a great flavorful experience and without forgetting that the presentation of the dish garners good comments. This charming restaurant offers a variety of foods such as ceviche, causa limeña, and lomo saltado.
Among these meals, drinks cannot be missed, including Inka Kola and the famous chicha morada.
The quality of the food is spectacular, not to mention the presentation that each dish has.
Each plate represents the history of Peru, emphasizing the obviousness of its ingredients and dishes such as lomo saltado that originated from the Chifa tradition, the Chinese cuisine of Peru.
dish is basically beef heart skewers, which include roast potatoes and Peruvian corn or choclo, recognized as one of the seven gastronomic wonders of Peru. The plate originates back to the time of the viceroyalty, which has Andean, Spanish and AfroPeruvian influence.
Ceviche dates back to pre-Inca times, specifically with the Mochica culture, which also created a dish based on fresh fish and simple ingredients creating a unique flavor.
In addition, within their menu they present the dish called anticuchos de corazón. This
Many customers leave satisfied and continually mention that it was a unique experience, accompanied by the good atmosphere that the restaurant offers. If we support restaurants like Señor Ají, we are also supporting the diversity of foods that come from other countries.
We are giving them the opportunity to continue selling their cuisine to more customers. So, if you want to try something different one of these days, stop by Señor Ají.
Sinaloa’s Heartbeat on Wheels
by Marcos Urias
In a world where food trucks have become culinary adventures, Don Tacos stands out with its authentic flavors and cultural heritage. With the flavors of Sinaloa, this small food cart offers a wide variety of menu items that will transport you straight to the heart of Mexico.
Obed Rios, the owner of the Don Tacos, and his wife work hard and proud at something they are passionate about, which
is representing the food of their hometownCuliacan, Sinaloa, Mexico. Located at 4665 N First St, Don Tacos offer a wide variety of food including tacos like birria, shrimp, and fish, burritos, mega quesadillas, vampiros, mulitas, tortas, and more. Above all, it stands out for its great flavorful meats and their delicious horchata, 100% SInaloa style.
Don Tacos first opened in 2017. “We started in a gas station with a little grill,” Rios said.
“It wasn’t too big, but it worked to make the attempt.”
They received recognition for their food with their customers, and after six months, they managed to buy a cart, which is what we know as Don Tacos today.
Flerida Rivera, a regular customer, said it’s important to support small businesses because as a community, we need to help
Zaytoona: A Taste of Palestine
by Mia Bulnes
Located at the River Park Shopping Center is a special place where olive oil tasting and home decor come together.
thing that stands out the most to me, is the indigenous olive trees,” she said. “So it just makes sense that olive oil would be the front and center star of my shop.”
country as a teenager and went through his own struggles adapting to a new country and starting his own career.
Zaytoona, a Palestinian-owned store, invites the community to a unique space filled with culture and tradition. Summer Rasheed, the owner of Zaytoona, uses her products to share knowledge about her Palestinian roots. “I am a first generation PalestinianAmercian,” Rasheed said. “My parents both came to America at a young age, but made sure their children had a bond with Palestine.”
When coming up with the idea for Zaytoona, Rasheed accredited the idea to her lifestyle growing up. “I grew up with a very strong love for my heritage and culture, and the one
Olive trees are indigenous to Palestinian land, some dating back 5,000 to 7,000 years. Rasheed said that many families take great pride and honor to watch over and care for these precious trees. These trees are passed on from generation to generation, and not only is it a symbol of peace but it is a powerful symbol of Palestine rooted in their land.
During her childhood, Rasheed’s family back in Palestine harvested their olive trees every year and pressed the olives to make the most delicious cold pressed extra virgin olive oil.
“We would wait anxiously for the delivery to come from overseas,” she said. “Every meal would consist of our Palestinian olive oil and nothing would be the same without it.” Fast forward to adulthood, Rasheed would meet and marry her husband, who was born and raised in Palestine. He came into the
Today, they are business partners and own Zaytoona, which translates to olive in Arabic.
“We share the same love and respect for our country and we teach our children everything we know about our heritage,” Rasheed said. When creating Zaytoona, Rasheed always loved the idea of starting something from scratch and calling it her own. Her father was a businessman and after watching him delegate his business as she grew up made her dream of having her own boutique someday.
“We love to support local,” Rasheed said. “So it was an easy decision to source our olive oil from the Central Valley and other areas of California.”
“Being able to hand select each and every item for our shop is so special to me,” she continues. “Whether it’s olive oil, gourmet food, bath, body, or home decor, I feel such a responsibility to my customers to source the best items out there and it’s such a great feeling to see the response and excitement when they see what our store has to offer.”
Rasheed said she hopes Zaytoona brings everybody the peace and love that she intended to share with the community.
each other and what better way to support a business than to make it known that their product is worth it.
Pitifully, while creating a following, the gas station in which they were working out of was not spacious enough to accommodate all their customers.
As
Due to this, they lost some clients because they didn’t know where they were. Rios had to start almost from the beginning to build their following up again.
“In order for some of my clients to return, I had to go out to the gas station where we were and tell them where we were now with a sign,” Rios said. “Seeing their faces when they try our tacos and seeing them return… there is nothing better,” Rios continued.
Thanks to the support of the Fresno community, businesses like this have managed to get ahead and make themselves a staple to the public. Because of the support from the community, this family business was able to thrive.
Next time you are looking for something delicious for dinner, remember to visit Don Tacos, get an amazing experience, and try the unmatched Sinaloa-style flavor.
a result of the limited space, Don Tacos had to move from place to place.
A Blooming Fresno
by Viridiana Rodriguez
It’s from my past and from my present, It’s funny, time has never changed it. The beauty that it one time held, lives on and on within the town.
The nature lives, the mountains peak, from here I see the cultures speak.
I’m in the back and I surround, they’re very small, close to the ground. I’m placed in pictures among the walls, I try to not look too appalled.
Sometimes I wish that I could travel… But where exactly could I go? I’m very deep and very rooted. We are a trail; we stand in rows.
The Forestière, the pretty gardens, the yummy food from cherry auctionOh, what a tantrum I could throw!
I run through miles and feel the breeze, I live for years but last 3 weeks. The pretty pink engulfs my eyes, the flowers blossom and hide the sky…
I look ahead, far from a distance and hear the party songs all being played! I feel excitement running through my roots, and really wish instead that they were veins!
Another breeze, I breathe it in, “Visit tomorrow” I say wistfully. I stare ahead at the lonely road and dream again, of being them:
Oh, to swim in the avocadoOr have a barbecue with families! Oh, to taste the churros and tacosOr visit shops with bubble tea! I look to the palm trees and the fields, and dear old Yosemite, they all turn at the same time, and nod along with so much glee…
It struck so sudden along with comfort; I always watch them living day by day, a place so flowing with nostalgia, the best little city in the USA.
My eyes fluttered, much like falling petals; they scatter, so calm and untamed.
I feel my short-lived part of nature, I too must come to an end.
The Struggles of Small Businesses in Fresno Amid Economic Challenges
by Ashens Limon
On Jan. 20, long-time Fresno Chinese restaurant Shanghai Chinese Cuisine shut its doors for good. After 44 long years of service, owner Pauline Dunn explained to the Fresno Bee the numerous reasons for the closure including thieves, labor struggles, and overall rent increases, alongside economic matters such as food inflation and location instability.
But Shanghai’s struggles aren’t unique in this aspect.
In the past couple of years, it hasn’t been uncommon to see once-beloved restaurants and businesses closing their doors to the public. Along with long-time businesses, we’ve also seen a rise in newly opened businesses unable to survive the current economic crisis. Many business owners are vocalizing the struggle to afford food products as the cost of food has skyrocketed since the pandemic.
Another once-beloved Fresno local restaurant Hunan Chinese Restaurant also told the Fresno Bee that the price of chicken has gone up 77%, as reported by restaurant manager Isaac Huang to the FresnoBee. Along with unaffordable ingredients, there had also been a struggle to afford the electric costs with PG&E seeing an 11% increase in electricity bills since the start of 2024.
although Benaddicition successfully opened a new location, owner James Caples had voiced disappointment in the movement as that location had become their home. Finding a new property with a fully operating kitchen in an optimal area had also been a struggle they didn’t feel they needed to face.
Many suspect that alongside rent hikes, food cost increases, vandalism, and thievery, we also need to look at the City of Fresno for its lack of real and effective services for small
open grant for small businesses early last year offering up to $50,000 in order to help improve any businesses’ existing spaces. Dubbed the Façade Improvement Program Grant, this grant includes renovations and enhancement to business spaces including the interior and exterior buildings. Momand-pop restaurant Cafe Leon Mexican Restaurant was able to get a new bright coat of paint due to the grant.
However, helping fix storefronts is only a Band-Aid solution to the much larger issue, as seen with Shanghai. The now-closed business was able to qualify and use said grant, although it wouldn’t help in the long run.
business owners.
There have also been many issues regarding rent and landlords. Many restaurants have been forced into closing their home location due to rent increases or landlord disputes.
Iconic breakfast eatery Benaddiction, famous for its rock and roll-themed menu, was pushed out of its original Bullard and Marks location where they had been residing for eight years. According to the Fresno Bee,
While numerous grants are available, we are seeing a need for more sustainable help from the city. From the neglect of downtown Fresno and southwest areas to the increase of larger businesses taking over once locally owned buildings with the backing of our city officials; small businesses have suffered adverse consequences.
Although we are seeing many struggling businesses, the community is not hopeless. The Fresno Area Hispanic Foundation, along with the help of the City of Fresno, held an
Our community needs help from the city to keep these businesses running. Without help, there’s no way that small businesses in Fresno will be able to stand in the current economic crisis. Fresno’s diversity has brought many beautiful businesses cherished by all Fresno residents, they deserve a fair chance at success.
While an increase in business may not magically fix the situation, it can show the support the Fresno community brings. Going to the restaurants or corner stores in your area instead of the average chain is something we should all make an effort to participate in.
Go to a local sushi restaurant like Sendai Sushi or a local pizza shop like The Curry Pizza Company. Or maybe if you want authentic Thai or Lao food, you can visit SaBaiDee.
Supporting your local businesses and restaurants is the first step to showing that we are here for our Fresno businesses and ensuring they are here to stay.
West Fresno: A Legacy & History Often Forgotten
by Jordan Jackson
West Fresno is a vibrant and diverse community with a rich historical context that significantly contributes to the larger Fresno area. Known for its legacy and importance to the Central Valley, West Fresno has been a crucial factor in the region’s prosperity. It has fostered residential transformation, population growth, economic services, and health initiatives.
The contributions of West Side Fresno, along with its rural connection to downtown, have enhanced the city’s sustainability.
Neighborhoods near significant landmarks, such as those along Kearney Boulevard, are deeply rooted in the Central Valley’s development. Precincts established during Fresno’s early years played vital roles in shaping the region’s agriculture and growth.
In a conversation with my older cousin Evelyn, a lifelong resident of West Fresno, she shared insights about the community’s diverse and vibrant history. She recounted how doctors, teachers, and entrepreneurs from marginalized backgrounds lived in these neighborhoods, adding to the rich cultural tapestry of Fresno County. Evelyn described the neighborhoods near Kearney Boulevard and Fresno Street as charming and diverse, attracting migrants from Arkansas, Texas, and Mississippi, including many African Americans seeking better living conditions.
society through hard work. Research from the Fresno County Historical Society notes an influx of German and Russian immigrants to Fresno during the 1950s and 1960s, fleeing conflicts in their homelands.
Despite harsh conditions in their countries of origin, they found a sense of home in Fresno.
These immigrants initially settled near Elm and Jensen and later relocated to other parts of the city. Over time, more immigrants, including Asian, Italian, Chinese, Armenian,
Professionals of color, including notable doctors like Dr. Noel Smith and Dr. Fitzalbert Marius, lived and worked in West Fresno, serving their community with dedication.
Many professionals of color resided in project housing and relied on each other for transportation and support, fostering tightknit communities. Educators and teachers, often immigrants themselves, played a crucial role in influencing West Fresno. They embraced equality and the importance of education, having experienced tyranny in their homelands.
and others, settled in areas like Edison High School and Kearney Boulevard, enriching Fresno’s cultural diversity and fostering community development.
Education remains a core value in West Fresno neighborhoods, essential for community development and well-being. Institutions like Edison High School, founded in 1906, and the more recent Rutherford B. Gaston Middle School, established in 2014, has been instrumental in providing equal opportunities for students. These schools offer various programs and support systems to help students achieve academic excellence and personal growth.
During the 1950s and 1960s, while education was not accessible to all in many places, it was more attainable in Fresno. Evelyn highlighted how the generation of the 50s and 60s valued education and contributed to
Evelyn emphasized that entrepreneurship thrived in early Southwest Fresno, with strong community support for Blackowned businesses. She fondly recalled how establishments like hair salons, barbershops, auto shops, and restaurants flourished because residents preferred to support businesses owned by people they knew. The community was well-kept, with beautiful landscaping and a peaceful atmosphere.
West Fresno’s rich history, cultural diversity, and commitment to education and community support have made it a cornerstone of Fresno’s development and success. We should continue to learn about its vibrant past, remembering the contributions of its diverse communities and honoring the legacy they have built. By doing so, we can ensure that the values and achievements of West Fresno are preserved and celebrated for future generations, fostering a deeper understanding and appreciation of this remarkable community.
Green Spaces, Golden Memories
by Alexis Zuniga
Parks are often underappreciated, yet they play a crucial role in fostering cherished memories and meaningful experiences.
Without accessible and clean green spaces, many of my most treasured memories would not exist - birthday parties, holiday gatherings with my loved ones, and the beginnings of new friendships and romantic relationships.
I vividly remember running around Storyland and facing my fear of heights on the carousel at Playland in Roeding Park. During the same adventure, visiting the Fresno Chaffee Zoo brought its own thrill, although I avoided feeding the stingrays because of the fear of being stung. These are the moments I remember as a child that are invaluable to me.
Now as a young adult, I continue to appreciate parks, particularly Woodward Park, which serves as a stunning backdrop for my small business as a local photographer. Without the parks of Fresno County, I wouldn’t have the opportunity to relive these special moments or capture new ones.
Needless to say, this is why Measure P holds such value for Fresno.
Measure P is a three-eighths percent sales tax ordinance approved in 2018 intended to provide funds to improve local parks, services and recreation facilities, and art programs.
The ordinance allocates these funds specifically to enhance the safety and accessibility of walking trails and neighborhood parks, reduce litter, expand cultural and arts programs, and provide after-school programs and job training opportunities for veterans and youth.
I envision local non-profit organizations using these funds to create opportunities for arts and culture to thrive within our parks. Events like cultural dance performances, street and building murals that celebrate our city’s diversity, and interactive art activities will allow the community to tap into their creativity.
With that said, the memories I have made as a child and an adult because the accessibility of safe and clean parks have made my life so special. With Measure P, I hope this ordinance continues to improve Fresno’s parks and programs so that future generations can also create memorable moments that last a lifetime.
Clement Renzi’s Legacy Cemented in Fresno: ‘A Day in the Park’ Finds a New Home at Storyland
by Rami Zwebti
Renowned local artist Clement Renzi’s sculpture, “A Day in the Park”, capturing the lively essence of community interaction within a park setting, has been permanently placed at Storyland within Roeding Park.
This extensive terracotta artwork, which endured both a devastating fire and subsequent vandalism, originally adorned a building that once served as a bank and later an event center located at the intersection of Shields and Highway 41. The piece, created in 1981, remarkably survived the January 2023 blaze that razed its former home.
Plans to move the sculpture to the expanded terminal of the Fresno Yosemite International Airport or to the Fresno Art Museum were considered, but eventually set aside due to logistical and cost issues. Meanwhile, the city took possession of the artwork after it was donated by the owner of the damaged building.
As the search for a fitting location continued, the sculpture was stored in pieces across 18 pallets in a local warehouse.
The decision to install the sculpture at Storyland was warmly received by Bruce Batti, chairperson of the Storyland/Playland board. He praised the decision as aligning perfectly with the park’s family-friendly atmosphere and as a fitting tribute to one of Fresno’s artistic icons.
Clement Renzi’s daughter, Jenny Renzi, expressed her satisfaction with the sculpture’s new setting, noting that her father would have appreciated its placement in an environment focused on children, reflecting the playful spirit of the piece itself.
She reminisced about her father’s attention to detail and his collection with Sal Esqueda, a craftsman and artist who assisted in the original installation and recently reconnected with her to reminisce about the project.
The timeline for the sculpture’s installation is currently being finalized, as noted by City Attorney Andrew Janz, who highlighted the cultural significance of maintaining Renzi’s works for the enjoyment and inspiration of future generations. Renzi’s sculptures are
landmarks throughout Fresno, with notable pieces including his 1964 “The Visit” and the 1973 “The Yokuts Man”, both located on Fulton Street, among others spread across the city.
The restoration and reinstallation of the sculpture will be managed by art conservator Andrea Morse, who has previously collaborated with Fresno in preserving its public art. Morse commended the city’s dedication to protecting and celebrating its artistic heritage, emphasizing the role that such artworks play in enhancing community spaces.
Clement Renzi, a Fresno native born in 1925 and a World War II veteran, studied at the University of California, Berkeley, New York, and abroad in Vienna, Italy. He returned to Fresno with his wife, Dorothy, where he continued his artistic pursuits until his death in 2009. His works, especially “A Day in the Park”, continue to embody the communal and spirited ethos of Fresno, serving as a lasting tribute to Renzi’s impact on the city’s cultural landscape.
Small but Mighty: How Queer Inclusivity Makes a Difference in Fresno
by Sasha Velasquez
In a city as expansive and diverse as Fresno, everyone must have a place they can feel at ease, somewhere they can find a community and express themselves as they wish. This is no exception for Fresno’s queer community.
We are incredibly fortunate to live in a city that not only supports LGBTQ+ members but encourages queer youth to find their voice amidst the populous and busy landscape of Fresno.
Queer folks can find solace at Fresno EOC’s LGBTQ+ Resource Center. Located on Fulton Street, the center provides various support services to individuals of all ages and identities in Fresno County.
These services include but are not limited to virtual peer support groups (both adult and youth), referrals for professional attention, advocacy, case management, and so much more.
me relief and a sense of comradery. I felt instantly recognized, and the small gesture opened me up to the uplifting and unifying quality of Fresno that can otherwise be hard to find.
More than resources, queer Fresnans have access to queer-friendly establishments of all
is common to find reluctant support for queer individuals. Though the strain of first-generation high standards and the “machismo” mentality found in the Mexican community may make it difficult for queer Mexicans to express themselves, places like Bobby Salazar’s serve to make Fresno a more pleasant (and delicious) place for people to enjoy.
It is a place where queer individuals can find comfort and support in education, housing, employment, and any other facet of life that they may find themselves struggling in.
The Resource Center also takes part in city-wide events, putting out inexpensive clothes for people to purchase during events like ArtHop and orchestrating fun activities for individuals to partake in during Pride month.
I personally utilized the Resource Center when I was seeking out a chest binder but did not quite have the budget for it. The center granted me access to their Q-Closet, where individuals are welcome to take gender-affirming clothing entirely for free.
Though a relatively little service, it gave
sorts. From restaurants to salons to tattoo parlors, there is something for everyone to feel connected and comfortable in.
Among these is Bobby Salazar’s, a welcoming and gay-friendly Mexican dining experience.
It is just like any other Mexican restaurant, serving up chips and salsa and the occasional margarita. However, the very fact that it is openly supportive of queer identities makes a huge impact on its significance in the city.
Though seemingly small, the restaurant’s declaration of queer support makes all the difference to its consumers.
This is especially important to Fresno’s large Mexican population, among which it
Queer inclusivity can also be found at Judging by the Cover, an LGBT-owned pop-up bookstore located on Fulton Street that serves the Fresno area with books and prose, seeking to amplify marginalized voices and prioritizing works by women, LGBTQ+ members, BIPOC, disabled, and otherwise underrepresented creators.
The store offers all the same commodities of any other bookstore, but it strives to emphasize the importance of uplifting individuals that need it the most. This is a small but incredibly impactful notion.
A city such as Fresno has an ever-growing population, much of which is composed of youth who are hungry for knowledge and recognition. It is places like Judging by the Cover that make a difference in this, and give individuals the space they need to feel seen, heard, and connected with others.
These are only a handful of services and experiences that Fresno has to offer. Still, they remind us of the importance of inclusivity.
It’s the little things that make a difference, and if a store-owner, founder, or organization as a whole are able to make even a few people feel at home in their city, they are doing a job well done.
The kNOw Youth Media, Journalists of Color, and English Learner Storytelling are programs of Youth Leadership Institute. Youth Leadership Institute builds communities where young people and their adult allies come together to create positive community change that promotes social justice and racial equity.
To find out more, visit yli.org or theknowfresno.org