15 1 final process book qian2 by YIRUI QIAN

ARTICO アティコ

Na me Y I R UI QI AN Co u rse Nu mb e r GR 426 OL1: PACKAGE DESIGN 4 S e me ste r 2017 S PR I NG In stru c to r TH OMAS MC NULTY R e ta il S to re Bra n d Na me ARTI CO

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I N D IREC T BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I NDIRECT BR AND S

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I N D IREC T BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I NDIRECT BR AND S

S TREN G TH S

R E S E A R C H E XP E R I E N C E

L o we r p ric e |

T he conta iner store is a popula r bra nd in U.S.

H i g h q u il ity |

T hey ha ve plenty of customers.People could find

P ro du c t d iv e rsific at io n

t he most items which t hey need in here. Expect t he conta iners, t hey a lso sel l a lot of popula r a nd useful items which l ike kitchen tools. H owever,

WE AK N ESSES

t hey do not ha ve t he own bra nd. Al l products a re

D o n o t h av e o wn b ran d |

a l l from d ifferent compa nies, a lso t hey do not

L e s s kin d s

COURSE

GR 426 OL1

PA C K A G E D E S I G N

ha ve a ny professiona l items l ike Sur La Ta ble.

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I N D IREC T BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I NDIRECT BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

I NDIRECT BR ANDS

S TREN G TH S

R E S E A R C H E XP E R I E N C E

H i g h q u il ity |

Cra te & Ba rrel is a nice America n cha in of re-

P ro du c t d iv e rsific at io n |

ta il stores. It mixed ma ny good bra nds toget her in t he sa me pla ce. People could find everyt hing t hey wa nt. T hey ha ve a complete product l ine for ea ch ca tegory, t he price scope of ea ch ca tegory

WE AK N ESSES

is rea l ly big. T hey ha ve chea per items a nd ex-

T h ere is n o sp e c ial p o in t

pensive items bot h, it provides more choices for t heir customs.

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

D I RECT BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RE SEARCH RETAIL STORES BRANDING AND PACKAGING

DI RECT BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

D I RECT BR ANDS

S TREN G TH S

R E S E A R C H E XP E R I E N C E

H i g h q u il ity |

WILLIAMS-SONOMA is a nice bra nd of cookwa re.

P ro du c t d iv e rsific at io n |

T he ta rget a ud ience is very clea r t ha t for mid-

U n ifie d sty le

d le a ge person, up from 35 yea rs old. T hey ha ve unique a nd unified style for t he whole product l ine, rea l ly cla ssica l a nd retro. T he products a l l

WE AK N ESSES

ha ve high quil ty. H owever, t he product price is

H ig h p ric e

COURSE

GR 426 OL1

PA C K A G E D E S I G N

much higher t ha n genera l items in t he sa me type.

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RE SEARCH RETAIL STORES BRANDING AND PACKAGING

D I RECT BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

D I RECT BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

D I REC T BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

D I REC T BR ANDS

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.1:

RESEARCH RETAIL STORES BRANDING AND PACKAGING

DI RECT BR ANDS

STR EN G TH S

R E S E A R C H E XP E R I E N C E

H ig h q u il ity |

Sur la ta ble is a rea l ly nice reta il store t ha t sel ls

P ro fe ssio n al

ma ny kinds of kitchen suppl ies. T hey ha ve ma ny d ifferent bra nds expect t heir own bra nd, it gives customs more choices. H owever, I t hink t heir

WE AK N ESSES

COURSE

GR 426 OL1

pa cka ge ha ven’t helped t he items to sta nd out

D iff e re n t p ac kag e sty le s o f e ac h p ro ducts |

from t he shel f beca use t here do not ha ve a uni-

M o d e rate ly e xp e n siv e

form style of ea ch product ’s pa cka ge.

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.2: WORD LIST

N A MES FOR RETAIL STOR E

N A M E S FO R T OP T H R E E G R OU P S OF P ROD U C T S

M AG I C

INNO VDINNE R

NICO INNOVHOME INNVO&CO. S M ART L I F E S M ARTWA R E

TOP 3 N AME

INNO VBA KE INNO VC O OK

ARTICO E KCCO

A RTI C O D I N N E R A RTI B A K E

INDINNER

S MARTWARE

A RT C O O K

INBA KE

E KC CO

TOP 3 NAM E

INC OOK

CO O K CO . UN O C O O K

EKC C O - DINNER

S UP E RWA R E

EKC C O - BA KE

ART I CO

EKC C O - C OOK

I DEACO

IDEA DINNER IDEA BA KE IDEA C OOK

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

1.1

ASSIGNMENT 1.3

MARKET REASERCH & DESIGN BRIEF

DE S I G N O BJ ECTIVES :

UN I QUE SE L L I N G PO S I T I O N ( U S P )

T h e b ra n d o f ret ai l s t o re wi l l s el l Japanese style cook-

A complete an d p rof es s i ona l p rod uc t l i ne

ware , b a k e w a re an d d i n n e r w are. In d innerware part, al l

C ol lectable

p ro d u ct s a re han d m ad e o r h av e h and drawn pat tern on

Japanese style

it e ms , s o e ve ry p ro d uc t s are u n i q ue. T hey al l have high q u al i t y a n d co l l ec t ab l e .

D EM OG RA PH I C S A N D P S Y C H O G R A P H I C S T he store’s loca t i on i s d i s tri b uted i n t he metrop ol i s . The

TAGE T A U DIEN CE:

proport ion of us ers ’ g end er i s 4(ma l e) b y 6(f ema l e). Me-

T h e p e o p l e w ho l i ke J ap an e s e s t y le kitchenware, have a

d ian income of us ers i s up to f our t hous a nd p er mont h.

n ic e co o k i n g or b aki n g s ki l l s an d passion f or t he cook.

T he brand is c ommi t ted to i mp rov i ng p eop l e’s q ua l i ty of

T h e p e o p l e a ge g ro up b e t w e e n t he 30 to 50.

t he f oods and hel p s p eop l e p urs ue a b et ter ex p eri enc e of

DI R E C T C OMPETITION :

eat ing and cook i ng .

S u r l a t a b l e , W i l l i am s -S o no m a

EX I STI N G P R O D U C T L I N E :

I N DI R E C T COMPETITION :

C ookware, Ba k ewa re, Di nnerwa re a nd s ome s ma l l k i tc hen tools

C r at e & B a rre l , Th e c o n t ai n e r s t o re

K EY AD J EC T I VE S :

P R IC E R A NGE: C o o k w a re - $ 60 an d up Bak e w a re - $ 5 0 an d up Din n e rw a re - $3 0 an d up

U nique

J a p a nes e s ty l e

C ol l ec ta b l e

High quil ity

H a nd ma d e

A rt i s t i c

Simple

P rof es s i ona l

C onv eni ent

Na tura l

Ot h e r s ma l l k i t c h e n t o o l s - $2 0 and up

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 2.1:

COMPETITORS EVALUATIONS AND ANALYSIS

SE LLING POIN TS

Lower price |

Containers and more

T UR N- O F F POIN TS

The kinds of product is not pret ty complete

C HA R A C T ERIS TICS

Simple style | Pract ical

PROMOTE

They promote t heir brand of popularity on social med ia, also have many d iscounts in a while

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 2.1:

COMPETITORS EVALUATIONS AND ANALYSIS

SE LLING POIN TS T UR N- O F F POIN TS

High quil ty |

Ful l range

Higher price | They almost have everyt hing t here, but do not have t he characterist ics of each category.

C HA R A C T ERIS TICS PROMOTE

COURSE

GR 426 OL1

Simple style | Home style They promote t heir brand of onl ine advert ising.

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 2.1:

COMPETITORS EVALUATIONS AND ANALYSIS

S E LLI NG POIN TS

Home style |

Professional

TU RN- O F F POIN TS

The qual ity of each kinds of product have d ifferent level

C HA R A C T ERISTICS

Pract ical | Feminizat ion of product design

PROMOTE

They always have nice d iscounts of products in store and onl ine store.

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 2.1:

COMPETITORS EVALUATIONS AND ANALYSIS

SE LLING POIN TS

High quil ty |

Professional | Trid it ional

T UR N- O F F POIN TS

High price

C HA R A C T ERIS TICS

Classical style | Upmarket

PROMOTE

They promote t heir brand by social med ia and website, also t hey pay at tent ion to create good reputat ion

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 2.2: MOOD BOARD

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME YIRUI QIAN NAME YIRUI QIAN

ASSIGNMENT ASSIGNMENT

MOODBOARD

ASSIGN MENT 2.2: TYPE BOARD

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME YIRUI QIAN NAME YIRUI QIAN

ASSIGNMENT ASSIGNMENT

TYPEBOARD

ASSIGNMENT 3.2:

BRAND CONCEPT SKETCHES ( SMARTWARE_PAGE 1) 1

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME YIRUI QIAN NAME YIRUI QIAN

DES I G N S T RAT EG Y ASSIGNMENT ASSIGNMENT C ON C EP T S KET C HES

ASSIGNMENT 3.2:

BRAND CONCEPT SKETCHES ( SMARTWARE_PAGE 2) 1

CCOOUUR RS SE E GGRR 4 42 26 6 OOL L1 1

PP AACCKKAAGGEE DDEES SI G I GNN

| |

IN I NS ST TR RUUCCT TOOR R T THHOOMMAAS S MMCCNNUUL T L TYY

| |

NNAAMME E YYI RI RUUI I QQI A I ANN

| |

AAS SS SI G I GNNMME ENNT T

CCON ONCCEP EPTTS SKET KETCCHES HES

ASSIGNMENT 3.2:

BRAND CONCEPT SKETCHES ( SMARTWARE_PAGE 3) 1

CO 4 2462 6 O LO1L 1 P APCAKCAKGAEG E D EDSEI S GIN CUORUSRES E G RG R GN

I NISNTSRTURCUTCOTRO R T HTO MC HM OA MSA S MNCUNLUTLYT Y

N ANM R IURI UQ A INA N A EM E Y I Y I IQ

A SASSI G S IN GM N EMNETN T

C ON C EP T S KET C HES

A S S IGNM E NT 3 .2 :

B R AND C O NC E P T S K ET C H ES ( SMA RTWA RE_ PAGE 4 ) 1

OUURRSSEE CCO

OLL11 GGRR 442266 O

PPAACCKKAAGGEE DDEESSI IGGNN

ORR I INNSSTTRRUUCCTTO

OM MAASS M MCCN NUULLTTYY TTHHO

NAAM MEE N

QIIAAN N YYIIRRUUII Q

GN NM MEEN NTT AASSSSIIG

C O N C E P T S K E TC H E S

A S S IGNMENT 3.2:

BRA ND CONCEPT SK ET C H ES ( A RT IC O _ PA G E 1) 1

C OCUORU SR E S E G RG4R2 4 6 2O 1 L 1 P A PCAKCAKGAEGD IG 6 LO E EDS E SN IGN

INS TS R TURCUTC OTRO R T HTOHMOAMSAM TY IN S CMNCUNL U LT Y

N ANMAEM E Y I RY U AN I RI UQI I Q IAN

A SAS SI G SN I GMNEMNETN T

CO NCEPT S KET CHES

ASS I GNMENT 3 .2 :

BR A ND CON C EPT S K E TC H E S ( A RTIC O _ PA G E 2) 1

CCOOUURRSSEE

OLL11 GGRR 442266 O

N PPAACCKKAAGGEE DDEESSIIGGN

NSSTTRRUUCCTTO ORR IIN

HO OM MAASS M MC CN NU ULLTTYY TTH

NA AM M EE N

U II Q Q II A AN N YY II RR U

A SS SS II G GN NM ME EN NT T A

CO N CEP T SKETCHES

ASSIG NMEN T 3.2:

BRAND CONCEPT SK ETC H ES ( ARTICO_PAGE 3) 1

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME YIRUI QIAN NAME YIRUI QIAN

ASSIGNMENT ASSIGNMENT

C ON C EP T S KET C HES C ON C EPT S K ET C H ES

AS S IG NM ENT 3 . 2 :

BRAND C O NC EP T SK E T C HE S ( A RT IC O _ PA G E 4) 1

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

| |

NAME NAME

YIRUI QIAN YIRUI QIAN

| |

ASSIGNMENT ASSIGNMENT

C ON C EP T S KET C HES C O NC E P T S K E TC H E S

AS S IG N M E NT 4. 1:

RETA IL S T O R E L AYO UT S K ETCH ES

CL E AN / SI M P L E Th e b r ig h t c olor w il l b e t h e p r imar y c olor in t h e s p ac e . I w il l u s e s oft na t u r a l l i gh t i n m y st o re b e c au s e it c ou ld h ig h l ig h t it e ms b e t t e r. S p ac e wil l b e p re t t y op e n , on l y o n e l e ve l a n d n o st a i r. B e c au s e t h e mos t it e ms are s o d e l ic at e , s imp le an d op e n s p ac e c ou ld h e l p t h e m a vo i d t o bre a k it e ms , e as y t o c ar r y an d w al k arou n d .

OUURRSSEE CCO

GRR 44 22 66 O O LL 11 G

AC CK KA AG GE E D DE ES I G N PPA

INSTRUCTOR

T H O M A S M C N U LT Y

N NA AM M EE

YY II RR U U II Q QIIA AN N

AASSSSIIG GN NM MEEN NTT

ASSIGNMENT 4.1:

RETAIL STORE LAYOUT SKETCHES

shelves

Cashier Desk

Small / Medium items

shelves

Large items

shelves

Large items

shelves

Small / Medium items

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

A S S IGNMENT 4.1:

RETAIL STORE LAYOUT SKET CHES

NAT U R A L / T R A D I T I O NA L I wou l d l i k e t o pi c k s ome n a t u r a l c ol or wh i c h l i k e wood brown or pa p er w hite. The l ight choice I wou l d l i k e t h e wa r me r l i gh t . I wi l l s e t t wo fu n c t i on a l t a bl e i n t h e c o rner. It could give a f ree s pa c e t o pe opl e . S h op a s s i s t a n t ma y u s e t h i s t a bl e t o s h ow s ome u n i que products to people. S pa c e wi l l be pre t t y ope n , on l y on e l e v e l a n d n o s t a i r. B e c a u s e t h e m ost item s are so del icate, s i mpl e a n d ope n s pa c e c ou l d h e l p t h e m a v oi d t o bre a k i t e ms , e a s y t o carry and w al k around.

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT ASSIGNMENT

ASSIGNMENT 4.1:

RETAIL STORE LAYOUT SKETCHES

Cashier Desk

shelves

Small / Medium items

shelves

Large items

shelves

Large items

table

Showcase

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 4.2:

BRAND CONCEPTS REFINED

ARTICO

ARTICO ARTICO

ARTICO

ARTICO ARTICO

ARTICO

RR TT CI C OO AAAR T II C O

ARTICO

アティコアティコ

ARTICO Oティコアティコ A R TアIテCィOコ A R T I Cア

ARTICO

COURSE

アティコ

GR 426 OL1

PA C K A G E D E S I G N

アティコ

ARTICO A R T IA C O AC R OTOI C O A RRTTI IC

ARTICO

アティコ

A RATRITCI C OO

AA RR TT II C CO O

AR AR TT I CI C OO

AARR TT II C CO O

ARTICO

AR T TI C AR I CO O

アティコ

AA RR TAIT IO CI O RCT CO

ARTICO

A R T I C O A R T I C O A R T I C O アィテコィコアテアティコアティコアティコ A アティコ RTICO

アティコ

INSTRUCTOR

T H O M A S M C N U LT Y

アティコ

アティコ NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 4.2:

BRAND CONCEPTS REFINED

4 ATICO

アティコ

ATICO

アテI ィC コO AT

ATICO

アティコ ATICO

A Iィ Cコ O アTテ

アティコ

ATICO

ARTICO

ART

ARTICO

A R T I C OA R T I C O

AアRテTィI C コO

ARTICO

COURSE

GR 426 OL1

ARTICO

PA C K A G E D E S I G N

アティコ

ARTICO

A Rアティコ TICO

アティコ

O A R T IA RCT I CO

ARTICO

ARTICO A アティコ RTICO ARTICO アティコアティコ A R T I C O INSTRUCTOR

アティコ

T H O M A S M C N U LT Y

NAME

アティコ

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 4.2:

I C OA R T I C O A RA T IRCTO

BRAND CONCEPTS REFINED

アテアィテコィコ

A R3 TICO 2 R T I C O A R T I CAOR T I C O アティコ ARTIA CO

A R T I C O ICO A RA TR I CT O アティコアティコ

ARTICO

ICO A RA TR I CT O ICO A RA TR I CT O アティコアティコ Aアティコ R T Iアティコ CO

ARTICO アティコ

ARTICO

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.1:

BRAND EXTENSIONS MATRIX P R O DUCT NA M E

J apanese- s ty le Mor t ar

M AT E R I A L

S I Z E

L O C ATION

US E S

AUDIE N CE OR DE MOGRAPHIC SERVED

L/M/S

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Ce r ami c

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Al u min u m

S/M

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Wood

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Ce r ami c

L/M/S

Cookware

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Wood

L/M/S

Ki tch e n t o o l

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Ce r ami c

( S u r i bac hi) Ce r ami c

K o k era Lipped

(Mi no S tyl e )

S m al l B ow l

H e a t - res istant C e r a mic P late

Ts u k iji Masamot o S m al l Copper Gr at er

Wo o d en D ro p Li d O t o shibuta

Ro u n d Ho t S t o ne P late

S p a re H and le for Tam a go yaki P an

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.1:

BR AND EXTENSIONS MATRIX P R O DUCT NA M E

A i n agas hi Blue Ear t hy Ri ce

M AT E R I A L

S I Z E

L O C ATION

US E S

AUDIE N CE OR DE M OGRAPHIC SERVED

Cer am i c

L/M/S

Di n n e rw a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cer am i c

Di n n e rw a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cer am i c

S/M

Di n n e rw a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cer am i c

S/M

Di n n e rw a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Di n n e r w a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cer am i c

L/M/S

Di n n e rw a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Cer am i c

B o wl

B l u e No od le B owl

H a k uji White Lip pe d Bowl a n d Sauc e D ispenser

2 C o m partment Ivor y Pl at e

B a m boo Leaf

Cer am i c

C h o p s t ick Rest

B l ac k P earl Melami ne A s y mmetric B owl

B l ac k P earl Melami ne Di -

Di n n e r w a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

v i de d P late

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.1:

BRAND EXTENSIONS MATRIX P R ODUCT NA M E

C r a n e Copper Gr at e r

M AT E R I A L

S t ai n l e s s s te e l

S I Z E

L O C ATION

US E S

AUDIE N CE OR DEMOGRAPHIC SERVED

Ba k e w a re

Wa sh i p a p e r, K r a f t b o x , H e m p ro p e

A LL kinds of people

Ki tch e n t o o l s

Kraft box

A LL kinds of people

and c o p p e r

B a m boo Lad le

Bamb o o

B o n Zaru B amboo St r ai n e r

Bam b o o

Das hi Straining Bag

Cot t o n

F i r m Sil ic one

S i l i con e a n d

S c r a p er Spatula

wood

I m o kuri Melo n Bal l er

St ai nle s s s te e l

S/M

Ki tch e n t o o l s

Kraft box

A LL kinds of people

Ki tch e n t o o l s

W sh i p a p e r, H e m p ro p e

A LL kinds of people

Ki tch e n t o o l s

Kraft box

Ba k e wa re

Kraft box

A LL kinds of people

Ki tch e n t o o l s

Kraft box

A LL kinds of people

an d wo o d

Wood a n d

Pas t r y B rus h

hor se h a i r

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.1:

BRAND EXTENSIONS MATRIX P R ODUCT NA M E

S h a k us hi Sco op Lad l e

M AT E R I A L

St ai nl es s s te e l

S I Z E

L O C ATION

US E S

AUDIE N CE OR DE MOGRAPHIC SERVED

Ba k e ware

Kraft box

A LL kinds of people

Ba k e ware

Kraft box

A LL kinds of people

an d wo o d

Tam i s Screen

COURSE

St ai nl es s s te e l

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

アティコ

BRAND CONCEPTS REFINED, PART 2

アティコ

ATICO

アティコ

ATICO アティコ ATICO アティコ A AT TI IC CO O

アティコ

アTテ A Iィ Cコ O

ATICO

アティコ

アTテ A Iィ Cコ O

アテ

アT テ A

アテ

アテ AT

ATICO アT テ A Iィ Cコ O

ATICO アティコアティコ

ATICO

アティコ AATTIICCOO

アアテティィココアアテティィココ ATIA CT OI C O ATIA CT OICO

アコティコアティアコティコアティ ATICO O A T T I C O A T I C OI C O ATIA CT OICA アティコアコティアコアテティィコィアテティココ Aア TI C O A TICO ATIA CT OICO アティアコティコアコティコアティ ATIC AO TICO ATIA CT OICO

ASSIGNMENT

アテ

アT テ A

YIRUI QIAN

NAME | T H O M A S M C N U LT Y

ATICO

3 2 1

INSTRUCTOR | PA C K A G E D E S I G N GR 426 OL1 COURSE

アコティコアティアコティコ ATICOアティ ATICO

アティコ ATICO

アティコ

アティコ ATICO アティコ

アティコ

ASSIGNMENT 5.2:

アティコ

AT O アテI ィCコ

ATICO

アティコ

AT O アテI ィCコ

アィィココアテテ

ティアテI ィC コOコ Aア T

ATICO

アティコ

AT アテI ィC コO

ATICO

アティコ ATICO

アテI ィCコ AT O アティコ

ATICO

テ Aア TI Cィ Oコアティコ

アテ AT

アティコ ATICO

AT アテ

ATICO

アティコ

アテI ィCコ AT O

アティコ

アテ

アティコ

アテ AT

ATICO

アティコ

アテI ィコアテ AT C Oィコ

ATICO

アティコ ATICO

アテ AT

ATICO

アティコ

アアィコ A Tテ I Cィ Oコテ

テCィ Aア TI Oコ

ティCコ ATア I AC TO I O

アアテティィココ

ASSIGNMENT |

YIRUI QIAN

ATICO

BRAND CONCEPTS REFINED, PART 2

NAME |

T H O M A S M C N U LT Y

AT アテI ィC コO

2 1

アテ

INSTRUCTOR

| PA C K A G E D E S I G N GR 426 OL1

アTティアT テI ィコ A I C O A Tコ ICOA C O A T ICO

ATICO

COURSE

アテアィテコィコアテアィコティコ ATICO アT テ A Iィ Cコ O

ATICO A T ICO アティコ A T I C O

アティコ

ASSIGNMENT 5.2:

アティコティコアアティ T I C O アコティコA ATICO

アティコアティコアティコアティコ AO TICO ATIC

アティコアィコ A Tテ IC O ATICO

アティコアティコ ATIA CT OICO アティコアティコアティコアティコ ATICA OTICO

AO TICO ATIC

アコティアアテI ィC ココティコ AT Oティア

アテIィCコ AT O

アティコ

ATICO

AO TICO ATIC

アティコ

コティコアテアィテコィコアティア A T I C O

ATICO

アティコ ATICO

アティコ ATICO アティコ ATICO アティコ ATICO

アティコ ATICO

アティコ

ATICO

アティコ

ATICO

アティコ ATICO

ティコアコティコアティアアティコ

ASSIGNMENT | YIRUI QIAN NAME | T H O M A S M C N U LT Y INSTRUCTOR | PA C K A G E D E S I G N GR 426 OL1

A T I CA OT I C O

ATICO

アティコ

ATICO

アティコ

ATICO

アティコアティアコティコアティコ

アティコ

ATICO アティコ

ATICO

アティコ

COURSE

4 3

アティコ

BRAND CONCEPTS REFINED, PART 2

ASSIGNMENT 5.2:

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED

N AT U R A L / T R A D I T I O N A L I w o u l d l i k e t o p i c k so m e n a t u r a l c o l o r w h i c h l i k e w o o d b ro w n o r p a per white. For t he l ight c h o i c e , I t w i l l b e t h e w a r m l i g h t . T h e ro o m sp a c e w i l l b e p re t t y o p e n, only one lev el and no st a i r. B e c a u se t h e m o st i t e m s i n st o re a re so d e l i c a t e , si m p l e a n d o p en s pac e c ould help t hem a v o i d t o b ro k e n a n d e a sy t o c a r r y.

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

INSTRUCTOR |

INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

NAME |

NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT |

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED I NNE R C O L OR / TEXTURE

O UT E R C O LOR / TEXTURE

LI G H T C H OICE (WARM LIG H T)

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED Cookware

Sales

Small / Medium items

Cashier Desk

Small Kitchen tools

40‘

Bakeware / Cookware

Large items

Storeroom

New products

Dinnerware

Small / Medium items

60‘

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED

Cashier Desk

Sales

40‘

Dinnerware

Small Kitchen tools

Bakeware / Cookware

Small / Medium items

New products

Large items

Storeroom

Cookware

Bakeware

Small / Medium items

60‘

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 6.1:

BRAND EXTENSIONS SKETCHES

Dinnerware (duo set)

COURSE

GR 426 OL1

PA C K A G E D E S I G N

Small kitchen tools (Soft items, for example kitchen towel, Dashi Straining Bag)

INSTRUCTOR

T H O M A S M C N U LT Y

Small kitchen tools (Pastry Brush)

NAME

YIRUI QIAN

Cookware

ASSIGNMENT

ASSIGNMENT 6.1:

BRAND EXTENSIONS SKETCHES

Dinnerware (Single set)

COURSE

GR 426 OL1

PA C K A G E D E S I G N

Small kitchen tools (Flat items, for example Bamboo Tongs)

INSTRUCTOR

T H O M A S M C N U LT Y

Small kitchen tools (Combo set)

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 6.1:

BRAND EXTENSIONS SKETCHES

1 C

Small kitchen tools ( sales and cheap items )

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 6.2:

BRAND CONCEPTS REFINED, PART 3

ARTICO ART アティコ

IAC IACO R TAI A C OT RO TA IA C O ROT I A CR OT I C O A R T I CA O RR T IC O RR T TI C アティコ

ARTICO

アティコアティコアティコアティコアティコアティコアティコアティコ

R T I ACROT IACROT I ACROT I ACROT I ACROT I C O

アティコ O アティコアティコ CAOアティコ AT R ITCI C OR T I C O ARTICO R T I CAO A Rアティコ T I C OA R T I C A RAアティコ TRITCI O R OA

A AR RT T II C CO O

A AR R TT II C CO O アティコアティコ

A AR RT T II C CO O

A AR R TT II C CO O

A R T I C AOR T I C O ARTICO ARTICO RTICO ARTICO

A AR RT T II C CO O

アティコアティコ COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

A AR R TT II C CO O

ASSIGNMENT

アテ

ART

ASSIGNMENT 6.2:

BRAND CONCEPTS REFINED, PART 3

1A R T I C O

ICO

ARTICO

R ITCIOC AA RT アティコアティコ

ARTICO

ARTICO ARTICO アティコ

アティコ

ARTICO アティコ

ARTICO

AARRTTI C OO IC

ACRO T I C AOR T I AC ROT I C AOR T A R T I アティコアティコアティコアティコアティコアティコアテ

ARTICO

ARTICO ART アティコアテ A R T I C O ART A R T I C AOR T IACRO T I C AOR T I C O アテアティコアティコアティコアティコアティコ

アティコ

ARTICO アティコ

ICO

ARTICO

A RO T I C OA R T IACRO TICO ARTIC O A R T I C アティコアティコアティコアティコアティコアティコ

ARTICO アティコ

O ARTICO COURSE

PA C K A G E アティコ

GR 426 OL1

DESIGN

INSTRUCTOR

T H O M A S M C N U LT Y

ARTICO

NAME

YIRUI QIAN

ARTICO

ASSIGNMENT

ART

アテ

ASSIGNMENT 6.2:

BRAND CONCEPTS REFINED, PART 3

ARTICO アティコ

ARTICO

O RTICO RO T IACRO ROT I C O A R T AI C ATR ITCIAC ARTICO ARTICO アティコアティコアティコアティコアティコアティコ

ARTICO

アティコ

ARTICO アティコ

ARTICO RTICO RO TICO A R T AI C A R T I ACROT I C O アティコアティコアティコアティコアティコアティコ

RTICO

アティコ

COURSE

C A R I AO CROT I C AA A R T I C OA R T IACRAO R TT II C CO O AO RTIC ITCO OR TRI TC IO A AO RR TT IC

RTICO

アティコ

PA C K A G E D E S I G N

ARTICO

アティコ

アティコアティコアティコアティコアティコアティコアティコアティコ

アティコアティコ

T IOA C ROT I C OR T I C AOR T I C O A R T I C OA R T AI C RAO T RI C AAO RRTTI ICCOA

ARTICO

GR 426 OL1

A R T I C OA R T I C O アティコアティコ

ARTICO

アティコ

INSTRUCTOR

アティコアティコアティコアティコアティコアティコ

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

アティコ

ASSIGNMENT

ア

ASSIGNMENT 6.3:

PACKAGING MATERIALS REVIEW

Soft Japanese washi paper (filler)

Kraft boxes

Kraft paper (cover of boxes) S U M M A RY

I would like to make a sustainable package. Every material is all recyclable. The style of packaging is regular paper boxes.

Hemp rope COURSE

GR 426 OL1

Hard Japanese washi paper (label) PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED

COURSE GR 426 OL1 PA C K A G E D E S I G N COURSE GR 426 OL1 PA C K A G E D E S I G N

INSTRUCTOR T H O M A S M C N U LT Y INSTRUCTOR T H O M A S M C N U LT Y

NAME YIRUI QIAN NAME YIRUI QIAN

ASSIGNMENT ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED I N N E R C O LOR / TEXTURE

OU T E R C OLOR / TEXTURE

L I GH T C H OICE (WARM LIG H T)

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED

Cashier Desk

Small / Medium items

5’ 2’ 5’

Bakeware / Cookware

New products

Large items

Storeroom

Small Kitchen tools

5’

Show window

40‘

5’

Show window

Cookware

Sales

Dinnerware

Small / Medium items

60‘

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

RETAIL STORE LAYOUT REFINED I N N E R C O L OR / TEXTURE

OU TE R C OLOR / TEXTURE

L I G H T C H OICE (WARM LI G H T)

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 5.3:

Cookware

Sales

Small / Medium items

5’ 5’ 2’

Large items

Small Kitchen tools

Show window

Bakeware / Cookware

Storeroom

5’

New products

Cashier Desk

40‘

Show window

RETAIL STORE LAYOUT REFINED

Dinnerware

Small / Medium items

60‘

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 7.1:

PACKAGING SKETCHES

OUURRSSEE CCO

GRR 442266 O OLL11 G

GEE DDEESSIIG GN N PPAACCKKAAG

NSSTTRRUUCCTTO ORR IIN

OM MAASS M MCCN NUULLTTYY TTHHO

NAAM MEE N

QIIAAN N YYIIRRUUII Q

GN NM MEEN NTT AASSSSIIG

AS SIG NMENT 7.1:

PA CKAG ING SKETC H E S

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

NAME NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT ASSIGNMENT

ASS IGNM ENT 7. 1:

PAC K A GI NG SKETC HE S

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

NAME NAME

YIRUI QIAN YIRUI QIAN

| |

ASSIGNMENT ASSIGNMENT

ASSIG N M ENT 7.1:

PAC K A G ING SKETCH ES

H COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

NAME NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT ASSIGNMENT

A S S I GN M E N T 7 .1 :

PAC K AG I N G S K E T C HE S

I backside

backside

J backside GR 426 OL1

COURSE COURSE

GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

| |

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

| |

NAME NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT ASSIGNMENT

A S SIG NM E NT 7 .2:

B R A ND E XTE NS ION S REFINED

backside

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

backside

| |

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

| |

NAME NAME

YIRUI QIAN YIRUI QIAN

| |

ASSIGNMENT ASSIGNMENT

A SSI GNME NT 7.2 :

B R AND E XTE NSIO N S REFIN ED

backside GR 426 OL1

COURSE COURSE

GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

backside | INSTRUCTOR |

INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

NAME NAME

YIRUI QIAN YIRUI QIAN

ASSIGNMENT ASSIGNMENT

A SSI G NM E N T 7 .2 :

B RA ND EX T E N S ION S REF I N ED

COURSE COURSE

GR 426 OL1 GR 426 OL1

PA C K A G E D E S I G N PA C K A G E D E S I G N

backside | |

INSTRUCTOR INSTRUCTOR

T H O M A S M C N U LT Y T H O M A S M C N U LT Y

backside | |

NAME NAME

YIRUI QIAN YIRUI QIAN

| |

ASSIGNMENT ASSIGNMENT

ASSIGNMENT 8.1:

BRAND EXTENSIONS REVISED (FRONT SIDE)

2 ︻京都·手造︼

素材／陶器

︻京都·手造︼

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

This ceramic grater is the ideal tool for ginger. The small teeth crush the root, maximizing the ﬂavor and juices released while capturing tough ﬁbers. The indented edge catches juice while the non-slip silicone base

This ceramic grater is the ideal tool for ginger. The small teeth crush the root,

ensures that the grater stays in place during use.

maximizing the ﬂavor and juices released while capturing tough ﬁbers. The indented edge catches juice while the non-slip silicone base ensures that the grater stays in place during use.

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部屋の照明等により実際の商品と色味が異なって見える場合がござい

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場

ます。画像に含まれる小物は使用イメージのために使用しています。

合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部屋の照明等により実際の商品と色味が異なって見える場合がございます。画像に含まれる小物は使用イメージのために使用しています。

Item #: TK-606-19-14/5

Size: 5.73"Dia. (14.5cm) Item #: TK-606-19-14/5

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

Size: 5.73"Dia. (14.5cm)

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.1:

BR AND EXTENSIONS REVISED (FRONT SIDE)

4 ︻京都·手造︼

素材／陶器

︻京都·手造︼

素材／陶器

厚みのある陶器の飯碗。素地に入った渦模様が、一つずつろくろで引いたような手造り感と、ほっとするような温かみを感じさせます。ただシンプルなだけでなく、ニュアンスのある色が和洋両方の雰囲気を併せ持つので、ご飯茶碗としてだけでなく、ほかの使い方も受け入れる器です。お値段もお手頃なので、いくつか揃えて気分や合わせる器で色違いを楽しんでもいいですね。

CARE

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

X Dishwasher safe X Microwave Safe This ceramic grater is the ideal tool for ginger. The small teeth crush the root,

This ceramic grater is the ideal tool for ginger. The small teeth crush the root,

maximizing the ﬂavor and juices released while capturing tough ﬁbers. The

indented edge catches juice while the non-slip silicone base ensures that the

grater stays in place during use.

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場

合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部

屋の照明等により実際の商品と色味が異なって見える場合がございます。画像に

含まれる小物は使用イメージのために使用しています。

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

Size: 5.73"Dia. (14.5cm)

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

X Oven Safe X Stove Top Safe

Size: 5.73"Dia. (14.5cm)

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.1:

BR AND EXTENSIONS REVISED (BACK SIDE)

CARE

X Dishwasher safe X Microwave Safe X Oven Safe X Stove Top Safe

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PA CKAGING REFINED ( OPITION1 )

素材／陶器

︻京都·手造︼

CARE

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E X Dishwasher safe

This ceramic grater is the ideal tool for ginger. The small teeth crush the root,

X Microwave Safe

maximizing the ﬂavor and juices released while capturing tough ﬁbers. The

X Oven Safe

indented edge catches juice while the non-slip silicone base ensures that the

X Stove Top Safe

grater stays in place during use.

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部屋の照明等により実際の商品と色味が異なって見える場合がございます。画像に含まれる小物は使用イメージのために使用しています。

Size: 5.73"Dia. (14.5cm)

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

Die cut

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

素材／陶器

SILICONE

CERAMIC

BASE

G R AT E R

WITH

NONSLIP

SILICONE

︻京都·手造︼

NONSLIP

素材／陶器

WITH

︻京都·手造︼

素材／陶器

G R AT E R

︻京都·手造︼

CERAMIC

BASE

This ceramic grater is the ideal tool for ginger. The small teeth crush the root,

This ceramic grater is the ideal tool for ginger. The small teeth crush the root, maximizing the ﬂavor and juices released while capturing tough ﬁbers. The

maximizing the ﬂavor and juices released while capturing tough ﬁbers. The

indented edge catches juice while the non-slip silicone base ensures that the

grater stays in place during use.

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部

アウトレット商品です。商品によって、釉薬の掛かり具合が薄い部分が見られる場

屋の照明等により実際の商品と色味が異なって見える場合がございます。画像に

合がございます。予めご了承くださいませ。お客様のお使いのモニター設定、お部

含まれる小物は使用イメージのために使用しています。

屋の照明等により実際の商品と色味が異なって見える場合がございます。画像に含まれる小物は使用イメージのために使用しています。

Item #: TK-606-19-14/5

Size: 5.73"Dia. (14.5cm)

Item #: TK-606-19-14/5

Size: 5.73"Dia. (14.5cm)

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

Size: 5.73"Dia. (14.5cm)

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

素材

︼手造都· ︻京陶器

素材／陶器

︻京都·手造︼

／

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

Item #: TK-606-19-14/5

ILI

S t, roo the cru sh Th e tee th ers . the sm all gh ﬁb tha t tou Th e res tur ing en su A l for ile cap ne ba se too CER d wh sil ico ide al ea se lip rel the is ce s no n-s ter d jui ic gra る場 ile the r an られ ﬂa vo ce ram ce wh が見 the お部 Th is es jui e. 定、部分 izi ng g us cat ch 薄いー設像に ma xim ニタ du rin 合が ed ge 。画モ具 ce ted りますいの in pla 掛かざい ind en お使薬のがご sta ys 様の場合て、釉お客 gra ter えるよっせ。

Size: 5.73"Dia. (14.5cm)

MIC

AT E

IT R W

O H N

NSL

r. gin ge

まて見品にす。さいなっ。商くだいまが異ですして了承色味商品使用めご品とレットす。予めにの商のた .5c m) アウトざいま実際ージごより ia. (14 等に合が用イメ 5.7 3"D 照明は使屋の小物 Size: れる含ま

Ite m

COURSE

GR 426 OL1

PA C K A G E D E S I G N

INSTRUCTOR

-60 #: TK

6-19-1

4/ 5

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

izi

︼造手 · 都京陶器︻素材／ is

xim

sta

ア

屋

ご

レ

が

ト

合

ウ

Ite

s. su

th ﬁb

h h

us ug

ASSIGNMENT | YIRUI QIAN NAME | T H O M A S M C N U LT Y INSTRUCTOR | PA C K A G E D E S I G N GR 426 OL1 COURSE

場 en LI all g to る部 S se in sm れ N e ba ur ら、おに O 像見定 N . Th ca pt ne 画が設 er H ico 分ー。 ile sil ng IT す部タ p wh r gi W まいニ sli fo い ed 薄 R モ nざ ol E as がの no ご合い l to re le e AT が具使 R th s ea 合りお G id ice ile 場かの e る掛様 IC th d ju wh 。えの客 e. M is m) す薬 A おて見ま r an ju ice us er 5c R g at 4. vo い s 、釉。っ E gr rin て ﬂa C he てませな . (1 c し e tc du 異っ ia mi th い用 e よ ca "D ra さ味が使 ac にだ 73 品色めに商承くと : 5. た ze 品。了 Si すご商ジのでめの品際メー。予実商すり用イットまよ使いに /5 はざ等 14 明小物 9照 -1 のれる 06 ま -6 含 TK

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

Window

素材／陶器

︻京都·手造︼

Size: 5.73"Dia. (14.5cm)

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

素材／陶器

︻京都·手造︼

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

Size: 5.73"Dia. (14.5cm)

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION1 )

素材／陶器

︻京都·手造︼

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

Size: 5.73"Dia. (14.5cm)

PA C K A G E D E S I G N

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT

ASSIGNMENT 8.2:

PACKAGING REFINED ( OPITION 2 )

︻京都·手造︼

C E R A M I C G R AT E R W I T H N O N S L I P S I L I C O N E B A S E

CARE

X Dishwasher safe

ensures that the grater stays in place during use.

X Microwave Safe X Oven Safe X Stove Top Safe

Item #: TK-606-19-14/5

COURSE

GR 426 OL1

PA C K A G E D E S I G N

Size: 5.73"Dia. (14.5cm)

INSTRUCTOR

T H O M A S M C N U LT Y

NAME

YIRUI QIAN

ASSIGNMENT