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© COPYRIGHT 2 017
All right reserved. No part of this book may be reproduced, used or transmitted in any form by any means electronic or mechanical with prior permission from Yirui Qian.
YIRUI QIAN
+1 415 583 6128 qyirui@gmail.com yiruiqian.net
AC ADEMY OF ART UNIVERSIT Y
79 New Montgomery Street San Francisco, CA 94105 School of Graphic Design
COURSE DIREC TOR
Mary Scott
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CONTENT 01 SNR FACIAL IDENTIT Y
06 SAN FR ANCISCO FIRE DEPARTMENT
Experimental Typography
Promotional Activity
Page 01-12
Page 65-76
02 FAR WES T FUNGI
07 RUNNING APP
Strategies for Branding
UX+UI
Page 13-30
Page 77-88
03 LIGHTING IN THE DARKNESS
0 8 SCOPE CONFERENCE
Experimental Typography
Promotional Activity
Page 31-44
Page 89-102
0 4 MANA PAINT S
0 9 VIBR ANT MEDCINE
Package Design
Package Design
Page 45-54
Page 103-116
05 BOMB MAGA ZINE
10 FIELD & S TREAM MAGA ZINE
Experimental Typography
Experimental Typography
Page 55-64
Page 117-126
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PROJECT NO. 1
“ RECOGNIZING THE NEED IS THE PRIMARY CONDITION FOR DESIGN.” — CHARLES EAMES
DELIVERABLES
page
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INSTRUSTOR
Typography 4
Ariel Grey
PROJECT
CATEGORY
Spring 2014
09
Print Package Design Branding APP & Web
TERM
Future Technology Abstract
06
COURSE
SNR Facial Identity
KEY ADJECTIVE
05
summer 2015
fall 2016
2017
OBJECTIVE
Design a promotional book, poster, and kinetic video for a conference about technology used to decode facial expressions. BACKGROUND
NOTES
Critical + Creative Thinking
The way we communicate has changed and will continue to do so at a fast pace. The future is bringing us new technology that will change the way we communicate with each other and with machines. With all the technology already in use we are becoming immersed in a cloud of communications, but there is more coming. The conference talks about the development of a tool for measuring any and all facial movement—Facial Recognition. CONCEPT
Facial Recognition (SNR Facial Identity) is an experimental typography book that confirms ones identity by facial details. This instead for can be used of a passport, and reduce the errors in process.
SNR Facial Identity
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JSON: [ { “FACEID”:
“48CD-
F8C8-841C-4D33-B8751710A3FC6542”, “FACERECTANGLE”: { “WIDTH”:
228,
“HEIGHT”: “LEFT”: “TOP”:
228,
460, 125
}, “FACELANDMARKS”: { “PUPILLEFT”: { “X”:
507,
“Y”:
204.9
}, “PUPILRIGHT”: { “X”:
609.8,
“Y”:
175.4
}, “NOSETIP”: { “X”:
596.4,
“Y”:
250.9
}, “MOUTHLEFT”: { “X”:
531.4,
“Y”:
301
}, “MOUTHRIGHT”: { “X”:
629,
“Y”:
273.7
}, “EYEBROWLEFTOUTER”: “X”:
463.2,
“Y”:
201.2
}, “EYEBROWLEFTINNER”: “X”:
547.4,
“Y”:
177.1
}, “EYELEFTOUTER”: {
page
03
“X”:
496.8,
“Y”:
212
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{
{
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PROJECT NO. 2
“ IT’S THROUGH MISTAKES THAT YOU ACTUALLY CAN GROW. YOU HAVE TO GET BAD IN ORDER TO GET GOOD.” — PAULA SCHER
DELIVERABLES
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project
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COURSE
INSTRUSTOR
Strategies for Branding
Thomas McNulty
PROJECT
Print Package Design Branding APP & Web
Far West Fungi
TERM
Spring 2014
CATEGORY
summer 2015
09
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Branding System work
Create identity systems and applications across a variety of traditional and digital media for a specified company or organization. BACKGROUND
NOTES
identity systems and applications
Choose an existing retail company and redesign their entire image and identity system. This includes a new brand identifier, brand typography, a stationery system, product applications, building signage, and merchandise. Think about how the new identity system improves upon the current system. Consider how the system will set the retail company apart from surrounding brands. Lastly, think about how the new identity will create an improved customer experience. CONCEPT
Far West Fungi grows and sells fresh organically-grown and wild mushrooms and mushroom products. Everything in the design is all about fungi, and the color palette is picked from naturally colors which are leaf green and wood brown.
Far West Fungi
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Far West Fungi
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EST.
1968
far west fungi CALIFORNIA MUSHROOM MOS
S L A N D I NG , C A
EST.
1968
far west fungi CALIFORNIA MUSHROOM MOS
S L A N D I NG , C A
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PROJECT NO. 3
“ DIGITAL DESIGN IS LIKE PAINTING, EXCEPT THE PAINT NEVER DRIES.” — NEVILLE BRODY
DELIVERABLES
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COURSE
INSTRUSTOR
Typography 3
John Nettleton
PROJECT
CATEGORY
Lighting in the darkness
Print Package Design Branding APP & Web
TERM
Spring 2014
summer 2015
09
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
bioluminescent
Classic and cutting edge typographic communications in a variety of challenging projects for both print and screen. BACKGROUND
Choose a topic in the area of science, technology, or sociology. Use typography and layout to express a concept while clearly communicating information to the target audience. Develope a design system that can be carried across a variety of mediums in a consistent yet intriguing way. The deliverables included a sixty page experimental coffee table book, a promotional poster and a website. The target audience is designers, artists, art and book collectors.
NOTES
CONCEPT
The topic is of the magazine is all about the bioluminescent organism which is the category of fungi, insects and marine organisms. Bioluminescence is a kind of biological communication behavior. It can be divided into two categories: proactive and passive. The book deals with the principles and details of bioluminescence, making readers get to know glowing creatures and become interested in them.
Lighting in the darkness
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3459 < LIGHT > 3460< LIGHT > 3462< LIGHT >
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SNR Facial Identity
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Lighting in the darkness
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PROJECT NO. 4
“ IF YOU CAN DESIGN ONE THING,YOU CAN DESIGN EVERYTHING.” — CHARLES EAMES
DELIVERABLES
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COURSE
INSTRUSTOR
Package Design 2
Thomas McNulty
PROJECT
CATEGORY
MANA paints
Print Package Design Branding APP & Web
TERM
Spring 2014
09
summer 2015
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Modern Geometric
Use a marketing brief and research to develop designs that visually reinforcement a brand. Emphasis will be placed on effective use of typography, hierarchy, aesthetics, and images. Consider sustainable materials.
NOTES
BACKGROUND
Create a new package design for Behr paints. Behr is a high-quilty and famous brand of paints. The Mana is a line of paint products which is focus to younger people between 20 to 35 years old. CONCEPT
The product line is divided into interior and exterior, and these are used in two different color palattes. I used geometric shapes to create the pattern that makes the style of package modern and simple.
MANA paints
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MANA
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MANA paints
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INSTRUCTIONS
1 Par t warm water to 1 par t power in bucket
Stir until smooth
The paint is now ready for application
MANA paints
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MANA paints
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PROJECT NO. 5
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“ THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN.” — CHARLES EAMES
DELIVERABLES
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project
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COURSE
INSTRUSTOR
Visual System 1
Julia Lemke
PROJECT
CATEGORY
BOMB Magazine
TERM
Spring 2014
Print Package Design Branding APP & Web
summer 2015
09
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Grafitti
Investigate various media platforms crossing interactive and print formats. Develop visual and conceptual fluency and create integrated communication design solutions. Emphasise typography, aesthetics, and composition to construct meaningful imagery and effectively solve communication problems.
NOTES
Perform appropriate research and audience investigation to produce concepts and solutions.
BACKGROUND
Create a magazine on any topic. CONCEPT
The magazine called Bomb, which means to throw up a huge grafitti piece,also know as tagging a lot of areas in one night. This magazineâ&#x20AC;&#x2122;s content is all about the graffiti culture, which the magazine hopes will further promote the culture of graffiti.
BOMB Magazine
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SNR Facial Identity
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SNR Facial Identity
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PROJECT NO. 6
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“ DESIGN CAN BE ART. DESIGN CAN BE AESTHETICS. DESIGN IS SO SIMPLE, THAT’S WHY IT IS SO COMPLICATED.” — CHARLES EAMES
DELIVERABLES
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INSTRUSTOR
Graphic Design 2
Thomas McNulty
PROJECT
CATEGORY
San Francisco Fire Department
Print Package Design Branding APP & Web
TERM
Spring 2014
summer 2015
fall 2016
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KEY ADJECTIVE
OBJECTIVE
Celebration
The San Francisco Fire Department partnered with the Academy of Art in Spring 2015. The SFFD was in need of an event logo, website and advertising campaign for their upcoming 150th anniversary.
NOTES
09
BACKGROUND
Two teams of students joined forces and worked for three months on this project. The challenge was to celebrate the rich history of the fire department in a modern and forward thinking way, so that the men and women of the fire department could commemorate all of the hard work and dedication over the past 150 years while having fun and looking forward to the next 150 years. CONCEPT
Working with a team of students, we came up with the concept for the event campaign, Celebrate like itâ&#x20AC;&#x2122;s 1866. Firefighters work tirelessly to protect the city and they deal with serious situations everyday on the job. Therefore, we wanted to give them a year of events they could really look forward to, where they could let loose and enjoy themselves.
San Francisco Fire Department
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SNR Facial Identity
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San Francisco Fire Department
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San Francisco Fire Department
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San Francisco Fire Department
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San Francisco Fire Department
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PROJECT NO. 7
“ I STRIVE FOR TWO THINGS IN DESIGN: SIMPLICITY AND CLARITY. GREAT DESIGN IS BORN OF THOSE TWO THINGS.” — RAY EAMES
DELIVERABLES
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INSTRUSTOR
Graphic Design 3
Michael Taylor
PROJECT
CATEGORY
Running APP
Print Package Design Branding APP & Web
09
TERM
Spring 2014
summer 2015
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Social media Running Health
Create a well-considered, mobile, on-screen, user experience. Research and design an app that is unique, native to mobile and leverages three native iPhone functions. BACKAGROUND
NOTES
Investigate how research and audience understanding create successful interactive projects that can enhance a userâ&#x20AC;&#x2122;s experience with a brand. Research and design strategies align a brand with a series of design communication solutions. Develop design multimedia deliverables that engage an audience. CONCEPT
This app was designed for runner. It combines a running app with social media. People could find many runners in local places and add them to friend lists. People can chat with them or invite them go running together. In terms of appearance, there are four different patterns that accompany the change in time which are morning, afternoon, dusk and night.
APP Design
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APP Design
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SNR Facial Identity
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SNR Facial Identity
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APP Design
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PROJECT NO. 8
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“ WHAT WORKS GOOD IS BETTER THAT WHAT LOOKS GOOD, BECAUSE WHAT WORKS GOOD LASTS.” — RAY EAMES
DELIVERABLES
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COURSE
INSTRUSTOR
Visual System 1
Julia Lemke
PROJECT
CATEGORY
SCOPE Conference
Print Package Design Branding APP & Web
09
TERM
Spring 2014
KEY ADJECTIVE
summer 2015
fall 2016
2017
OBJECTIVE
Investigate various media platforms crossing interactive and print formats. Develop visual and conceptual fluency and create integrated communication design solutions. Emphasise typography, aesthetics, and composition to construct meaningful imagery and effectively solve communication problems.
NOTES
BACKGROUND
Design a website, mobile website, and conceptual brochure for a conference of a organization. CONCEPT
The Scope is a non-profit organization that I set up. This organization is committed to the development of network technology, especially for program code. The reason I named it as Scope is this word is a specialized word about coding. The scope of a declared element is the set of all code.
SCOPE conference
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SCOPE conference
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SCOPE conference
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SCOPE conference
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SCOPE conference
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SNR Facial Identity
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PROJECT NO. 9
“ THEY ALWAYS SAY TIME CHANGES THINGS, BUT YOU ACTUALLY HAVE TO CHANGE THEM YOURSELF.” — ANDY WARHOL
DELIVERABLES
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COURSE
INSTRUSTOR
Package Design 3
Thomas McNulty
PROJECT
CATEGORY
Vibrant medicine
TERM
Spring 2014
Print Package Design Branding APP & Web
summer 2015
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Health High blood pressure
Examine the marketing and branding of a product line through packaging. Topics include market research, product analysis, brand development, photography and illustration usage. Evaluate existing packaging systems as they relate to the target audience and marketplace.
NOTES
BACKAGROUND
Design a group of packages about medicine. CONCEPT
Vibrant is a subbrand of Pfizer. This group of drugs is used to treat high blood pressure, is divided into five categories for different groups of people, which are youth, diuretic, Acei, CCB and ARB. The pattern was inspired by blood vessel.
Vibrant medicine
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Vibrant medicine
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Vibrant medicine
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Vibrant medicine
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Vibrant medicine
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PROJECT NO. 10
“ SIMPLICITY IS NOT THE GOAL. IT IS THE BY-PRODUCT OF A GOOD IDEA AND MODEST EXPECTATIONS.” — ANDY WARHOL
DELIVERABLES
page
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project
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INSTRUSTOR
Typography 2
John Nettleton
PROJECT
CATEGORY
Field & Stream Magazine
Print Package Design Branding APP & Web
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Spring 2014
summer 2015
fall 2016
2017
KEY ADJECTIVE
OBJECTIVE
Hunting Fishing
Integrate systems, page and paragraph aesthetics and contexts. Using grids, legibility across various media, typographic expression and integration of visual imagery. Transform text into visually engaging communications that highlight and amplify meaning.
NOTES
BACKGROUND
Choose a published magazine and redesign it. Include layout, cover, color palette and more. CONCEPT
Field & Stream Magazine is a magazine about hunting and fishing. The target audience is males between 35 to 70 years old.
Field & Stream Magazine
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Field & Stream Magazine
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Field & Stream Magazine
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Field & Stream Magazine
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Field & Stream Magazine
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THANK YOU
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FAMILY
Words cannot describe how grateful I am for your love and support. To my parents and grandparents, thank you for supporting me, believing in me and encouraging me to pursue my dreams. I would never have found myself or my passion if you hadnâ&#x20AC;&#x2122;t given me the opportunity to break out of my shell. FRIENDS
Thanks to all my friends who have helped me and spent hard study time with me. I wonâ&#x20AC;&#x2122;t forget this experience. Thank you. MENTORS
Mary Scott, Ariel Grey, Tom McNulty, Michael Taylor, Julia Lemke and John Nettleton. Thank you for your teaching and kind words that encouraged me.
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SCHOOL
Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 COURSE
Senior Portfolio INS TRUC TOR
Mary Scott S TUDENT
Yirui Qian +1 415 583 6128 qyirui@gmail.com yiruiqian.com PRINT + PHOTOGR APHY
Graphic Imagery 396 Forbes Blvd. Unit D South San Francisco, CA 94080 BINDERY
The Key Bindery 1934 Park Boulevard, Suite A Oackland, CA 94606 COVER S TOCK
Skivertex TEX T S TOCK
Mohawk Everyday Digital 100# Uncoated Text T YPEFACES
Courier New Martian B SOF T WARE
Adobe Creative Cloud CC C AMER A
Sony α230
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