CHECKLIST S EL E C T ED W O R K O F Y I R U I Q I A N F R O M 2 0 1 3 — 20 1 7
Selected work of YIRUI QIAN
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Selected work of YIRUI QIAN
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CHECKLIST
Selected work of YIRUI QIAN
© COPYRIGHT 2 017
All right reserved. No part of this book may be reproduced, used or transmitted in any form by any means electronic or mechanical with prior permission from Yirui Qian. YIRUI QIAN
+1 415 583 6128 qyirui@gmail.com yiruiqian.com AC ADEMY OF ART UNIVERSIT Y
79 New Montgomery Street San Francisco, CA 94105 School of Graphic Design COURSE DIREC TOR
Mary Scott
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CONTENTS
01 SNR FACIAL IDENTIT Y
06 SAN FR ANCISCO FIRE DEPARTMENT
Experimental Typography Page 01-12
Promotional Activity Page 63-74
02 FAR WES T FUNGI
07 RUNNING APP
Strategies for Branding Page 13-30
UX + UI Page 75-86
03 LIGHTING IN THE DARKNESS
0 8 SCOPE CONFERENCE
Experimental Typography Page 31-44
Promotional Activity Page 87-98
0 4 MANA PAINT S
0 9 VIBR ANT MEDICINE
Package Design Page 45-52
Package Design Page 99-112
05 BOMB MAGA ZINE
10 FIELD & S TREAM MAGA ZINE
Experimental Typography Page 53-62
Experimental Typography Page 113-122
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PROJECT NO. 1
“ RECOGNIZING THE NEED IS THE PRIMARY CONDITION FOR DESIGN.” — CHARLES EAMES
DELIVERABLES
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Typography 4
Ariel Grey
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CATEGORY
Spring 2014
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Print Package Design Branding APP & Web
TERM
Future Technology Abstract
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COURSE
SNR Facial Identity
KEY WORDS
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Summer 2015
Fall 2016
2017
OBJECTIVE
Design a promotional book, poster, and kinetic video for a conference about technology used to decode facial expressions. BACKGROUND
NOTES
Critical + Creative Thinking
The way we communicate has changed and will continue to do so at a fast pace. The future is bringing us new technology that will change the way we communicate with each other and with machines. With all the technology already in use we are becoming immersed in a cloud of communications, but there is more coming. The conference talks about the development of a tool for measuring any and all facial movement—Facial Recognition. CONCEPT
Facial Recognition (SNR Facial Identity) is an experimental typography book that confirms ones identity by facial details. This can be used instead of a passport, and reduce the errors in process.
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JSON: [ { “FACEID”:
“48CD-
F8C8-841C-4D33-B8751710A3FC6542”, “FACERECTANGLE”: { “WIDTH”:
228,
“HEIGHT”: “LEFT”: “TOP”:
228,
460, 125
}, “FACELANDMARKS”: { “PUPILLEFT”: { “X”:
507,
“Y”:
204.9
}, “PUPILRIGHT”: { “X”:
609.8,
“Y”:
175.4
}, “NOSETIP”: { “X”:
596.4,
“Y”:
250.9
}, “MOUTHLEFT”: { “X”:
531.4,
“Y”:
301
}, “MOUTHRIGHT”: { “X”:
629,
“Y”:
273.7
}, “EYEBROWLEFTOUTER”: “X”:
463.2,
“Y”:
201.2
}, “EYEBROWLEFTINNER”: “X”:
547.4,
“Y”:
177.1
}, “EYELEFTOUTER”: {
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“X”:
496.8,
“Y”:
212
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{
{
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PROJECT NO. 2
“ IT’S THROUGH MISTAKES THAT YOU ACTUALLY CAN GROW. YOU HAVE TO GET BAD IN ORDER TO GET GOOD.” — PAULA SCHER
DELIVERABLES
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Strategies for Branding
Thomas McNulty
PROJECT
Print Package Design Branding APP & Web
Far West Fungi
TERM
Spring 2014
CATEGORY
Summer 2015
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Fall 2016
2017
KEY WORDS
OBJECTIVE
Branding System work
Create identity systems and applications across a variety of traditional and digital media for a specified company or organization. BACKGROUND
NOTES
Identity Systems and Applications
Choose an existing retail company and redesign their entire image and identity system. This includes a new brand identifier, brand typography, a stationery system, product applications, building signage, and merchandise. Think about how the new identity system improves upon the current system. Consider how the system will set the retail company apart from surrounding brands. Lastly, think about how the new identity will create an improved customer experience. CONCEPT
Far West Fungi grows and sells fresh organically-grown and wild mushrooms and mushroom products. Everything in the design is all about fungi, and the color palette is picked from naturally colors which are leaf green and wood brown.
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EST.
1968
far west fungi CALIFORNIA MUSHROOM MOS
S L A N D I NG , C A
EST.
1968
far west fungi CALIFORNIA MUSHROOM MOS
S L A N D I NG , C A
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PROJECT NO. 3
“ DIGITAL DESIGN IS LIKE PAINTING, EXCEPT THE PAINT NEVER DRIES.” — NEVILLE BRODY
DELIVERABLES
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Typography 3
John Nettleton
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CATEGORY
Lighting in The Darkness
Print Package Design Branding APP & Web
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Spring 2014
Summer 2015
Fall 2016
2017
KEY WORDS
OBJECTIVE
Bioluminescent
Classic and cutting edge typographic communications in a variety of challenging projects for both print and screen. BACKGROUND
Choose a topic in the area of science, technology, or sociology. Use typography and layout to express a concept while clearly communicating information to the target audience. Develop a design system that can be carried across a variety of mediums in a consistent yet intriguing way. The deliverables included a sixty page experimental coffee table book, a promotional poster and a website. The target audience is designers, artists, and art and book collectors.
NOTES
CONCEPT
The topic of the magazine is all about bioluminescent organisms, which is the category of fungi, insects and marine organisms. Bioluminescence is a kind of biological communication behavior. It can be divided into two categories: pro-active and passive. The book deals with the principles and details of bioluminescence, allowing readers to get to know glowing creatures and become interested in them.
Lighting in the Darkness
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3459 < LIGHT > 3460< LIGHT > 3462< LIGHT >
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Lighting in the Darkness
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PROJECT NO. 4
“ IF YOU CAN DESIGN ONE THING,YOU CAN DESIGN EVERYTHING.” — CHARLES EAMES
DELIVERABLES
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Package Design 2
Thomas McNulty
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CATEGORY
MANA paints
Print Package Design Branding APP & Web
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Spring 2014
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KEY WORDS
OBJECTIVE
Modern Geometric
Use a marketing brief and research to develop designs that visually reinforce a brand. Emphasis will be placed on effective use of typography, hierarchy, aesthetics, and images. Consider sustainable materials.
NOTES
BACKGROUND
Create a new package design for Behr paints. Behr is a high quality and famous brand of paints. The Mana is a line of paint products which is targeted to younger people between 20 to 35 years old. CONCEPT
The product line is divided into interior and exterior, and these are used in two different color palettes. I used geometric shapes to create the pattern that makes the packaging style modern and simple.
MANA Paints
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MANA Paints
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PROJECT NO. 5
“ THE DETAILS ARE NOT THE DETAILS. THEY MAKE THE DESIGN.” — CHARLES EAMES
DELIVERABLES
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Visual Systems 1
Julia Lemke
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CATEGORY
BOMB Magazine
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Spring 2014
Print Package Design Branding APP & Web
Summer 2015
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Graffiti Culture
Investigate various media platforms crossing interactive and print formats. Develop visual and conceptual fluency and create integrated communication design solutions. Emphasize typography, aesthetics, and composition to construct meaningful imagery and effectively solve communication problems.
NOTES
Perform appropriate research and audience investigation to produce concepts and solutions.
BACKGROUND
Create a magazine on any topic. CONCEPT
The magazine is called Bomb, which means to throw up a huge graffiti piece, also know as tagging a lot of areas in one night. This magazineâ&#x20AC;&#x2122;s content is all about the graffiti culture, which the magazine hopes will further promote the culture of graffiti.
BOMB Magazine
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PROJECT NO. 6
“ DESIGN CAN BE ART. DESIGN CAN BE AESTHETICS. DESIGN IS SO SIMPLE, THAT’S WHY IT IS SO COMPLICATED.” — CHARLES EAMES
DELIVERABLES
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Graphic Design 2
Thomas McNulty
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San Francisco Fire Department
Print Package Design Branding APP & Web
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Spring 2014
Summer 2015
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KEY WORDS
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Celebration
The San Francisco Fire Department partnered with the Academy of Art in Spring 2015. The SFFD was in need of an event logo, website and advertising campaign for their upcoming 150th anniversary.
NOTES
09
BACKGROUND
Two teams of students joined forces and worked for three months on this project. The challenge was to celebrate the rich history of the fire department in a modern and forward thinking way, so that the men and women of the fire department could commemorate all of the hard work and dedication over the past 150 years while having fun and looking forward to the next 150 years. CONCEPT
Working with a team of students, we came up with the concept for the event campaign, Celebrate like itâ&#x20AC;&#x2122;s 1866. Firefighters work tirelessly to protect the city and they deal with serious situations everyday on the job. Therefore, we wanted to give them a year of events they could really look forward to, where they could let loose and enjoy themselves.
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PROJECT NO. 7
“ I STRIVE FOR TWO THINGS IN DESIGN: SIMPLICITY AND CLARITY. GREAT DESIGN IS BORN OF THOSE TWO THINGS.” — RAY EAMES
DELIVERABLES
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Graphic Design 3
Michael Taylor
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CATEGORY
Running APP
Print Package Design Branding APP & Web
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Spring 2014
Summer 2015
Fall 2016
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KEY WORDS
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Social Media Running Health
Create a well-considered, mobile, on-screen user experience. Research and design an APP that is unique, native to mobile and leverages three native iPhone functions. BACKGROUND
NOTES
Investigate how research and audience understanding create successful interactive projects that can enhance a userâ&#x20AC;&#x2122;s experience with a brand. Research and design strategies that align a brand with a series of design communication solutions. Develop design multimedia deliverables that engage an audience. CONCEPT
This APP was designed for runner. It combines a running APP with social media. People can find many runners in local places and add them to friend lists. People can chat with them or invite them go running together. In terms of appearance, there are four different patterns that accompany the change in time which are morning, afternoon, dusk and night.
APP Design
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PROJECT NO. 8
“ WHAT WORKS GOOD IS BETTER THAT WHAT LOOKS GOOD, BECAUSE WHAT WORKS GOOD LASTS.” — RAY EAMES
DELIVERABLES
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Visual Systems 1
Julia Lemke
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SCOPE Conference
Print Package Design Branding APP & Web
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Spring 2014
Summer 2015
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KEY WORDS
OBJECTIVE
Conference
Investigate various media platforms crossing interactive and print formats. Develop visual and conceptual fluency and create integrated communication design solutions. Emphasize typography, aesthetics, and composition to construct meaningful imagery and effectively solve communication problems.
NOTES
BACKGROUND
Design a website, mobile website, and conceptual brochure for a conference of a organization. CONCEPT
The Scope is a non-profit organization that I set up. This organization is committed to the development of network technology, especially for program code. The reason I named it Scope is this word is a specialized word about coding. The scope of a declared element is the set of all code.
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PROJECT NO. 9
“ THEY ALWAYS SAY TIME CHANGES THINGS, BUT YOU ACTUALLY HAVE TO CHANGE THEM YOURSELF.” — ANDY WARHOL
DELIVERABLES
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Package Design 3
Thomas McNulty
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CATEGORY
Vibrant Medicine
TERM
Spring 2014
Print Package Design Branding APP & Web
Summer 2015
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KEY WORDS
OBJECTIVE
Health High blood pressure
Examine the marketing and branding of a product line through packaging. Topics include market research, product analysis, brand development, photography and illustration usage. Evaluate existing packaging systems as they relate to the target audience and marketplace.
NOTES
BACKGROUND
Design a group of packages about medicine. CONCEPT
Vibrant is a sub brand of Pfizer. This group of drugs is used to treat high blood pressure, is divided into five categories for different groups of people, which are youth, diuretic, ACEI, CCB and ARB. The pattern was inspired by blood vessel.
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PROJECT NO. 10
“ SIMPLICITY IS NOT THE GOAL. IT IS THE BY-PRODUCT OF A GOOD IDEA AND MODEST EXPECTATIONS.” — ANDY WARHOL
DELIVERABLES
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Typography 2
John Nettleton
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Field & Stream Magazine
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Spring 2014
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Hunting Fishing
Integrate systems, page and paragraph aesthetics and contexts. Using grids, legibility across various media, typographic expression and integration of visual imagery. Transform text into visually engaging communications that highlight and amplify meaning.
NOTES
BACKGROUND
Choose a published magazine and redesign it. Include layout, cover, color palette and more. CONCEPT
Field & Stream Magazine is a magazine about hunting and fishing. The target audience is males between 35 to 70 years old.
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THANK YOU
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FAMILY
Words cannot describe how grateful I am for your love and support. To my parents and grandparents, thank you for supporting me, believing in me and encouraging me to pursue my dreams. I would never have found myself or my passion if you hadnâ&#x20AC;&#x2122;t given me the opportunity to break out of my shell. FRIENDS
Thanks to all my friends who have helped me and spent hard study time with me. I wonâ&#x20AC;&#x2122;t forget this experience. Thank you. MENTORS
Mary Scott, Ariel Grey, Tom McNulty, Michael Taylor, Julia Lemke and John Nettleton. Thank you for your teaching and kind words that encouraged me.
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SCHOOL
Academy of Art University School of Graphic Design 79 New Montgomery Street San Francisco, CA 94105 COURSE
Senior Portfolio INS TRUC TOR
Mary Scott S TUDENT
Yirui Qian +1 415 583 6128 qyirui@gmail.com yiruiqian.com PRINT + PHOTOGR APHY
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