TV Commercial on Sabah launched Presentation ....
The TV Commercial on Sabah was officially launched by the Federal Minister of Culture and Tourism, Datuk Hj. Sabbaruddin Chik at the PanPacific Hotel, Kuala Lumpur on July 20, 1989. About 300 invited guests comprising diplomats, hoteliers, tour operators and the media attended the function. Sabah Minister of Tourism and Environmental Development, Datuk Tan Kit Sher played host at the launching. The TV Commercial on Sabah which is currently being aired on RTM features the local Sabahans in their native garbs welcoming tourists to
Datuk Tan (left) presenting a picture on TV Commercial talents to Datuk Sabbaruddin Chik Sabah. The main theme is Looking on is Datuk Dr. Jeffrey. 'harped. on the catch phrase
lIowed by cultural dances.
"hand In hand we welcome you to Sabah". The TV Commercial is a project of the State Government in conjunction with Visit Malaysia Year1990.ltwasundertaken by ICSS to supplement and complement the tourism promotion efforts of the government. ICSS is the investment arm of Yayasan Sabah whose activities among others involve the hospitality and tourism industry. A similar launching ceremony was also held in Kota Kinabalu by the Chief Minister, Datuk Joseph Pairin Kitingan at TASH on July 23,1989.