YAYA IN-STORE SEASON GUIDE // FW16 COLLECTION

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IN-STORE SEASON GUIDE FALL/WINTER 2016 COLLECTION

YAYA FALL/WINTER 2016 // IN-STORE SEASON GUIDE ©

INTRODUCTION Thank you all for being on board for this season’s collection. To support you in the best way we can, this in-store season guide will give you some basic need-to-knows that will contribute to your sales. We’ve included: - - - - - -

The collection and its storyline Instructions on visual merchandising Details on key items All YAYA WOMEN items All YAYA HOME items Inspiring brand shoot visuals

But before we get to those details, please read our basic information on: - - - - -

Collection structure Promo packs Shop supplies Marketing campaign Visual merchandising basics

THE COLLECTION The FW16 collection will be divided into five deliveries. Each delivery will in turn be divided into three sub-themes.

This way we gradually guide you through the collection’s storyline.

PRODUCT NUMBERS To clarify how our products are divided across all deliveries, we’ve given each item a product number, followed by a three-digit extension. To indicate NOOS (Never Out of Stock) and key items, we have added a letter.

For example: 004005-621

6 = year (6 for 2016)

2 = season (1 = summer / 2 = winter)

1 = number of the delivery drop

(1 = 1st delivery, 2 = 2nd delivery, etc.)

NOOS products Key items

093034-611N 004009-611K

In each delivery, NOOS items are presented before the regular items.

MARKETING CAMPAIGN People take the center stage at YAYA’s. They are not merely customers, fans, followers or likers; they are human beings and we want to give them an experience. We’d like to refer to this as P2P marketing.

STORYTELLING With the aim of connecting to real human experiences, we have chosen to incorporate storytelling into our content marketing strategy. We believe this is a far more effective way of establishing a continuous relationship with our customers than traditional marketing campaigns. Stories are easy to understand, easy to remember and easy to relate to. Moreover, they’re demographic-proof and highly contagious. We choose dialogue over a megaphone anytime.

360 DEGREES MARKETING With storytelling as the main thread throughout our entire marketing campaign, we have created a way of unifying offline and online media to ensure that our customers fully grasp the feeling we’d like to spread. This way we create a 360 degrees view on our marketing campaign.

This campaign basically follows the collection, deliveries and their subthemes. We’ll using the following channels to communicate our story: • Website • Newsletter • Facebook • Instagram

• Pinterest • Stores • Visual Merchandising

IMAGE CENTRIC MARKETING Many people are visually oriented. To accommodate this need for visuals we deliver brief but comprehensive messages in a visually attractive way.

UNITY IS KEY To create a consistent image we always make sure the content on all of these channels is aligned perfectly. The story is meant to create an experience. An experience that will have a bigger impact when online and offline work as a team: in-store communication will respond to this with catchy visuals, key item triangles and key item cards.

Your promo pack will be equipped with (a part of) these in-store communication items.

IMAGE LIBRARY: USING IMAGES & SOCIAL MEDIA Please log in to the webshop on yaya.nl/b2b to find our image library containing: • • • • • •

Campaign images Lookbook photography Product photography of the entire collection YAYA Corporate logo YAYA WOMEN logo YAYA HOME logo

Look for ‘DASHBOARD’ and click ‘IMAGE LIBRARY’. No account yet? Just contact our customer service at cs@yaya.nl.

Are you with us in spreading the YAYA story? We’d love for you to tag along. To avoid confusion, we vote for wearing the same uniform. Please use our images without editing them, as stated in the regulations (disclaimer) you agreed with when using our assets. Thank you!

Don’t forget to follow us on Facebook, Instagram and Pinterest Facebook: Facebook.com/YAYA.thebrand Instagram: YAYA.thebrand Pinterest: Pinterest.com/YAYA_thebrand

SHOP SUPPLIES Our shop supplies help to create an overall YAYA experience. Please log in to the B2B webshop and visit the ‘shop supplies’ section to order these products – and other – online.

BAGS Our white paper bags, with YAYA logo, are available in three different sizes.

Size S

– 942014 / 200 pcs

Size M – 942015 / 200 pcs

Size L

– 942018 / 100 pcs

TISSUE PAPER PROMO MATERIAL COFFEE CUPS YAYA and coffee are inseparable. Please order our YAYA branded coffee cups and invite your customers over for a tasty cup of coffee.

GOODIES

PROMOPACKS Each promo pack contains one or more copies of the following media: • In-store season guide • Brand shoot visuals • Brochures • Goodies • Retail calendar Depending on order volume, the promo pack may contain goodies and brochures, possibly supplemented with key item triangles, how-to-wear cards, brand shoot cards, banners, larger visuals, new collection signing and service signing.

If you need more copies, please feel free to order them online in our webshop at cost price (section SHOP SUPPLIES). Keep in mind that stock is limited.

IN-STORE SEASON GUIDE Our Bible for this season that gives you all information regarding this season’s collection, including storytelling, key items, product information, Visual Merchandising instructions, marketing campaign, a home handout, goodies and shop supplies.

BRAND SHOOT VISUALS Pictures used in our marketing campaign that visually tell the story throughout the collection.

KEY ITEM TRIANGLES Triangle-shaped cards with visuals on one side and information about our key items on the other. These triangles are designed to inspire customers in the store on how to wear these key items.

HOW-TO-WEAR CARDS Visuals depicting how to wear the key items with the rest of our collection.

BROCHURE: A visual overview of all how-to-wears.

RETAIL CALENDAR A detailed schedule that includes delivery dates, subthemes, color schemes, campaign visuals, lookbook visuals and key items and dates on when to present this in-store. Can be found at the back of the in-store season guide and separately.

NEW COLLECTION AND SERVICE SIGNING Specific signs to be put in the store containing relevant information regarding the collection, the brand, service and possible vacancies.

If you have any feedback regarding the promo packs, please contact our marketing department at marketing@yaya.nl.

VISUAL MERCHANDISING Our styling department designs collections that are balanced, yet surprising, trendy, yet unique. Each delivery and each sub-theme contains color schemes, fabrics and finishes that visualize the story behind the collection.

To make sure that the synergy of the storyline and the collection comes into its own, we kindly ask you to follow our guidelines with respect to visual merchandising.

SILENT SALES FORCE Working with different color schemes is crucial in order to show your customers a variety of options. With cleverly coordinated color schemes it will appear as if you have more to offer. A visually appealing and commercially strong presentation of our story will not only create a real shopping experience with a YAYA feeling, but will mostly enhance sales. A proper and balanced buy-in, an attractive display and an honest consult will result in a better sell-out.

Visual Merchandising is basically a ‘silent sales force’, as your customers will be able to browse through the store by themselves, merely with the help of your display. Customers will think they have created their own set, while in fact their choices have been silently influenced by the strength of the presentation.

VISUAL MERCHANDISING GUIDELINES Please use the following guidelines when presenting the collection in your store: • • • • • • • • •

Create sets by placing matching items next to each other Create color themes Use different colors on your walls Put the key items on the front Use key item cards to support the key items on the front Dress up the garments on the front for inspiration Roll up the sleeves (occasionally) Make sure the how-to-wear items are placed close to the key item itself Play with colors and prints on the table by displaying clothing and HOME accessories

HOW-TO-WEAR CARDS AND KEY ITEM TRIANGLES Our key item cards and key item triangles will enhance the presentation of our collection. First of all because we keep promoting these images in our online and offline communication to create recognition and enhance sales, second of all because these visuals inspire the customer on how to wear the items.

Please pay attention when using these key item visuals by making sure they’re presented straight and neatly aligned with other key item visuals in the same compartment. Check the retail calendar in the back to make sure the visuals match the delivery.

TIP: Take a step back from your display to have a good look at your Visual Merchandising. Keep an open mind and get inspired by new ideas that may come up. This will help you present your collection to its full extend.

PS: We’d love to see your shop!

Please send us photos of your displays at marketing@yaya.nl.

Epic “As I look around my room I can’t help but smile at the memories that stare back at me. The cardigan I wore when he first kissed me. The picture frame my sister gave me on my bir thday, right before she left for a long world trip. That goodbye present I got when I left my old job. They’re more than things; they’re my personal museum. My way of reminiscing moments of connecting with people.”

Time changes. So do we. And after years of exposing ourselves to the outer world, we’re slowly regaining more sense of privacy. We revalue our own priorities; we pursue more time for self-development and getting to know our true selves.

We realize that this is connected to the beauty of simplicity: nature, people and experiences. So instead of focusing on acquiring new things, we fill our lives with ordinary yet priceless moments that shape our view of the world.

We feel our creativity flow as we sip a cup of coffee in the morning and listen to the sound of silence. The smell of a farmer ’s land brings us back to our childhood when climbing trees was our primary form of enter tainment. When we seek empowerment, it’s the sea that gives us our sense of freedom. We marvel at the forest’s colors, textures and layers and the immaculate grandeur of the stars in the sky amaze us each and every night.

Have we taken these small things for granted? we wonder. And so we’re grateful for this realization. We re-appreciate what’s right in front of us: it’s epic.

It carefully reminds us of our own endless potential.

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Superlative “All I hear is the wonder of silence. The world is still asleep.

Only the sun carefully peaks through the window, gently telling me a new day has come. As I stretch my body I feel the softness of the sheets caress my skin.

It all seems comfor tably surreal, yet pure. Just me, the sun and silence.”

This is the kind of purity we treasure at YAYA. Those precious late summer mornings that star t with the first gleams of the sun and a hot cup of coffee, while you dreamily glance at nature’s ways. These are the moments that inspired us when we designed our first delivery of this Fall-W inter collection.

We imagined waking up in an idyllic cottage in the middle of nature and envisioned what we’d like our clothes to feel like, keeping in mind that those early mornings are a little chilly and utterly fresh. Words like the comfor t of a second-skin, the tenderness of soft materials and the warmth of a new coat came to our minds.

They’re all effor tless to slip into.

We’d love to give you this experience as well. We believe our designs will.

The softness of the leather top feels like second skin, almost unnoticeable when you wear it. The elegant cupro kimono-blazer gracefully flows around you as you make coffee. And if you quickly wish to enjoy this coffee on the front porch, you just slip into the gorgeous long, wool overcoat - unlined for a light and easy fit - and take in the fresh air while you keep your body warm.

Treasure these moments of simply ‘being’.

Appreciate the silence around you.

Nothing matters but now.

1.1 // Good morning beauty You wake up to an unpretentiously beautiful morning. No sounds to be heard.

Your garment feels like a second skin: natural, pure.

1.2 // Rise, tousle your hair and shine Get up from your bed, put on a flowy kimono and forget about doing your hair.

It’s coffee-time.

1.3 // The big easy The morning is a little chilly, yet inviting. You put on a long overcoat, go out on the porch and welcome that first breath of fresh air.

1

PAGE 15 DELIVERY 1 // CATALOGUE - NOOS // SUPERLATIVE

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PAGE 16 DELIVERY 1 // CATALOGUE // SUPERLATIVE

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KNITTED SLEEVELESS FITTED COL 74% CV / 13% LI / 13% PA

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PAGE 17 DELIVERY 1 // CATALOGUE // SUPERLATIVE

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CUPRO KIMONO-BLAZER 56% CUP / 44% CV

SHINE BOMBER JACKET 53% CO / 47% CUP

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PANTALON 87% PA / 13% EA

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LEATHER TOP 012289-621K SHORT BALLOON CARDIGAN 004149-622

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DRESS WITH JERSEY FRONT 56% CUP / 44% CV / 2ND:100% CV

JERSEY DRESS BOATNECK 95% CMD / 5% EL

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CUPRO KIMONO-BLAZER 012341-621K JERSEY RIBBED SINGLET 093045-621N

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PAGE 27 DELIVERY 1 // CAMPAIGN ITEMS // SUPERLATIVE

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LEATHER TOP

CUPRO KIMONO-BLA ZER

She’s one of our favorites, this leather top. And for a simple reason: this soft, supple leather on the front and the stretchy fabric on the backside feel like a second skin. No matter what you choose to wear, you will always add a remarkable feel to your outfit with this loose-fitted leather top.

We have a soft spot for this delicate kimono-blazer.

Not just because of the soft, silk-like cupro and the subtle shine, but also because of its flowy feel. The item can be worn as a blazer, yet has the feminineand elegant characteristics of a kimono. Any outfit gets a classy feel with this wardrobe essential!

• 100% LEATHER • SECOND SKIN • LOOSE-FITTED

• 56% CUPRO / 44% VISCOSE • SILK-LIKE CUPRO • SUBTLE SHINE • FLOWY FEEL

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LONG OVERCOAT This coat is the answer to colder autumn days that require a little more warmth than summer nights. A lovely, long coat (partially) made of wool, yet thin enough to suit those in-between days during spring or fall. The straight fit gives this long overcoat an easy-going touch, whereas the lapel adds a little bit of refinement.

Provided with deep pockets on the front.

• 50% WOL / 50% POLYESTER • FOR THE IN-BETWEEN DAYS • STRAIGHT FIT • EASY-GOING TOUCH

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CUPRO STRAP DRESS 081516-621K LONG OVERCOAT 060246-621K

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PAGE 32 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

SUBTHEMES 1.1 // GOODMORNING BEAUTY You wake up to an unpretentiously beautiful morning. No sounds to be heard. Your garment feels like a second skin: natural, pure.

1.2 // RISE, TOUSLE YOUR HAIR, AND SHINE Get up from your bed, put on a flowy kimono and forget about doing your hair. It’s coffee-time.

1.3 // THE BIG EASY The morning is a little chilly, yet inviting. You put on a long overcoat, go out on the porch and welcome that first breath of fresh air.

PAGE 33 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

1.1 // Goodmorning Beauty!

SECOND SKIN FABRICS // LIGHT COLORS // EASY FIT // SEE-THROUGH

IVORY // GRAY STONE // BAKED CLAY // PURE WHITE

PAGE 34 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

PLEASE PRESENT THE KEY ITEM, THE LEATHER TOP, AND – IF POSSIBLE – PUT MATCHING SHOES ON THE SHELF.

ROLL UP THE SLEEVES TO SHOW THE MARBLE-PRINTED LINING.

ON

THE

FRONT,

DISPLAY SETS. FOR EXAMPLE A CARDIGAN, TOP AND PANTS.

PAGE 35 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

1.2 // Rise Tousle Your Hair And Shine SILKY FABRICS // NEUTRAL TONES // ELEGANT FLOW // SHINE

PURE WHITE // PURE WHITE DESSIN // GRAY // GRAY STONE // BLACK

PAGE 36 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS// SUPERLATIVE

MORNING MIRROR MIRACLES! IF THE MIRRORS ARE PART OF YOUR COLLECTION, PLEASE PUT THEM ON THE SHELF.

PLEASE PRESENT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD ABOVE.

TO ENHANCE THE WALL SECTION, ADD SOME ACCESSORIES, SUCH AS THIS MARBLE CUSHION AND THE SHOES.

PAGE 37 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

1.3 // The Big Easy NATURAL MATERIALS // LIGHT COLORS WITH BLACKS // OVERSIZED FIT // PRINTS

NUDE // IVORY // GRAY STONE // SILVER GRAY DESSIN // BLACK DESSIN // BLACK

PAGE 38 DELIVERY 1 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERLATIVE

SEPARATE PRINTS AND COLORS EVENLY TO MAINTAIN A BALANCED DISPLAY.

IF POSSIBLE, PLEASE PUT THE SCENT PRODUCTS ON THE SHELF FOR A FRESH MORNING FRAGRANCE.

TO CREATE A MORE ATTRACTIVE DISPLAY, DRESS UP THE FRONT ITEM AND PUT THE HOW-TO-WEAR CARD ABOVE THE LONG OVERCOAT.

PAGE 40

2 Unretouched “The grass underneath my feet itches a little. I feel the mud slide between my toes.

It’s slightly wet from the autumn rains. I can’t help but to laugh out loud as I give into the urge of running across the meadows. Dir t on my legs and on my face; I’ve gone from makeup to mud in a split second. I feel free. Entirely.”

The raw, pure and playful mood of being in the fields has been our source of inspiration when we star ted designing the second delivery of our collection.

We pictured ourselves in the rustic countryside, where being feminine doesn’t matter.

A place with endless possibilities to enjoy the simple things in life.

Time for our inner tomboy to come out, climb trees, milk the cows and hug the sheep.

The possibility of getting dir ty as we play in the fields: we realized that we’d need firm, comfor table and warm clothing to protect us.

Apparel that remind us of the beauty of the countryside, which needs nothing more than comfor t and warmth. It led to designing a collection that’s characterized by chunky knits, authentic weaving patterns, sturdy and firm items that can be worn in different ways.

Three items in this delivery embody this thought per fectly.

The poncho overcoat with the teddy lining is one of our favorites: climbing the trees is so much easier with shor t sleeves!

We love how we can wear this coat inside out as well…

And then there’s the dungarees.

A truly old-fashioned essential that reminds us of our own childhood days when comfor t was all we cared about.

Just as we appreciate that authentic countryside feeling of the herringbone pants; we’re just about to pick up a spade and star t shoveling in our own home garden.

We’ve learned that all we need to experience a true feeling of bliss is braided hair, the countryside and lots of playtime.

2.1 // Field notes We’re supposed to be grown-ups? Well, we still love playing in the fields and running between the sheep.

2.2 // A rural reverie Let’s dream about life in the countryside; laundry that smells like freshly mowed grass, home-grown veggies and utter simplicity.

2.3 // Play it cool Climb trees, do a handstand and join in a game of hide-and-seek.

Play, but play it cool!

2

PAGE 41 DELIVERY 2 // CATALOGUE - NOOS // UNRETOUCHED

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PAGE 42 DELIVERY 2 // CATALOGUE // UNRETOUCHED

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OVERSIZED LONG CARDIGAN 50% PA / 35% WP / 10% WO / 5% EL

CROP ROUND COL SWEATER 82% PAN / 18% PES

004097-622

004107-622

94010

94010 99872 99967

COL SWEATER WITH WOVEN PATCHWORK 67% CO / 30% WO / 3% WS / 2ND:50% CLY / 50% CV

LOOSE TUNIC WITH STRIPE AT BACK 35% PA / 30% CV / 30% WO / 5% WS

PAGE 43 DELIVERY 2 // CATALOGUE // UNRETOUCHED

004093-622K

004096-622

35304 615062 94007

94010 61506

BOUCLE OVERSIZED OPEN CARDIGAN 47% PAN / 25% WO / 15% WP / 13% PA / 2ND70% PAN / 30% WO

TUNIC WITH WOVEN PATCHWORK 67% CO / 30% WO / 3% WS / 2ND:50% CLY / 50% CV

004098-622

004109-622

93907

61506 81210 94010

LONG SLEEVE RIB FITTED SWEATER 100% CO

OVERSIZED KNITTED SWEATER 48% PA / 36% CO / 16% PAN

004080-622

004084-622

004085-622

93907

99967

94010 99104

KNITTED CULOTTE 82% PAN / 18% PES

KNITTED LEGGING WITH SLITS 65% CO / 17% PA / 15% PES / 3% EL

KNITTED FITTED MIDI SKIRT 72% CV / 28% PES

004092-622

004120-622

93907 94010 99104

94007 94010 99104 99859

KNITTED RELAXED POCKETS PANTS 82% PAN / 18% PES

KIMONO HALF LONG CARDIGAN 80% CO / 20% WO

PAGE 44 DELIVERY 2 // CATALOGUE // UNRETOUCHED

004124-622

004149-622

99967

30403 94010 99691

KNITTED TEDDY JACKET 60% PAN / 30% PA / 7% WO / 3% EL

BIG ONE PIECE CROP SWEATER 72% CV / 28% PES

SHORT BALLOON CARDIGAN 40% PAN / 18% WM / 17% PA / 15% WP / 10% WO

004150-622

004156-622K

99104 94010

93907 94010 99691

COL SWEATER 45% PA / 25% WP / 20% WO / 10% CV

004152-622

012293-622

30403 94010 99872

94010 61506

SHORT SLEEVE WOVEN TOP 51% CUP / 49% CV

STRIPE AT BACK SWEATER 35% PA / 30% CV / 30% WO / 5% WS

BOW BLOUSE 100% CV

012301-622

012305-622

35304 61506 93907 94010

00000

LONG POPLIN SHIRT 75% CO / 22% PA / 3% EL

PAGE 45

TEDDY LINED COAT 060249-622K BOUCLE OVERSIZED CARDIGAN 004093-622K GIRLFRIEND DENIM 021684-622K ‘LET’S BIKE’ TEE 091073-622K

PAGE 46

PAGE 47 DELIVERY 2 // CATALOGUE // UNRETOUCHED

012304-622

012324-622

106021 615061 939071 940101

94010

CUPRO STRAP TOP 56% CUP / 44% CV / 2ND:100% CV

SHORT SLEEVE SPLATTER PRINTED TOP 100% CV

012311-622

012341-622K

35304 61506 94010 99104

94010

SILK SHIRT 100% SE

CUPRO CARDIGAN 56% CUP / 44% CV

021603-622

021657-622

021678-622K

81210 94010 99104

93907 94010

000011

PU TRACK PANTS 100% PU

GIRLFRIEND DENIM 98% CO / 2% EA

BASIC LEGGING 48% CMD / 50% CO / 2% EL

CAMPAIGN

HERRINGBONE PANTS 55% LI / 45% CO

021684-622K

021688-622

021690-622K

01111 01113

353042 999372

93907

SWEAT PANTS 100% CO

CAMPAIGN

DUNGAREES 97% CO / 3% EL

PAGE 48 DELIVERY 2 // CATALOGUE // UNRETOUCHED

021701-622

021721-622

060262-622

94010 99872

94010 99104

50000

SUIT PANTS 63% PES / 34% VIS / 3% EA

PANTALON 87% PA / 13% EA

FUR COAT 70% PAN / 30% PES / LN:100% PES

060267-622

060254-622

00001 35304

353042 940102 99967

SCUBA ASSYMETRICAL JACKET 70% PES / 22% CV / 8% EL

STRUCTURED JACKET 50% WO / 33% PES / 17% PA

060249-622K

050335-622K

99959 99967

000011

CAMPAIGN

TEDDY LINED COAT 50% WO / 50% PES / 2ND:100% PES

HERRINGBONE BLAZER 55% LI / 45% CO

050338-622

050252-622

94010

93907 94010

BIKER JACKET 100% LEATHER / LN:100% PES

PU BIKER JACKET 100% PU

PAGE 49 DELIVERY 2 // CATALOGUE // UNRETOUCHED

081518-622

081542-622

93907 99104

615061 939071 940101

LONG SHIRT WITH CENTER FRONT ZIP 100% CLY / 2ND:50% CMD / 50% CLY

STRAIGHT DRESS SPLATTER PRINT 100% CV

081529-622

091060-622

94010 99104

94010 99104

JERSEY DRESS BOATNECK 95% CMD / 5% EL

JERSEY FITTED TURTLE NECK 50% PES / 25% CV / 25% CYL

091079-622

091078-622

35304 99967

35304 99967

JERSEY CARDIGAN WITH BABYLOCK 65% CV / 30% WO / 5% PA

BE BOLD SHORT SLEEVE TEE 100% CO

JERSEY SINGLET WITH BABYLOCK 65% CV / 30% WO / 5% PA

091070-622

091102-622

44203 99104

44203 99104

BE BOLD LONG SLEEVE TEE 70% CO / 30% CLY

PAGE 50 DELIVERY 2 // CATALOGUE // UNRETOUCHED

091077-622

091073-622K

61506 93907 94010

61506 99859

OOPS TEE 50% PES / 25% CV / 25% CYL

“LET’S BIKE” TEE 70% CO / 30% CLY

091094-622

091069-622

00000 94010 99859

94010 99107

“UNRETOUCHED” TEE 100% CO

SWEAT CARDIGAN 70% CO / 21% CV / 9% WO

091076-622 61506 94010 99107 99959

“UNRETOUCHED” SWEAT SHIRT 65% CV / 30% PES / 5% EL

PAGE 51 DELIVERY 2 // CATALOGUE - ACCESSORIES // UNRETOUCHED

990629-622

990630-622

990631-622

99884 99916

99884 99916

99884 99916

BEADED RING 100% METAL

BEADED NECKLACE 100% METAL

BEADED EARRINGS 100% METAL

990620-622

990646-622

106021 615061 939011 940101

000011 708431 940101 991041

SPLATTER PRINT SCARF 100% CV

STROKE SCARF 100% PAN

990648-622

990643-622

990697-622

94010

61506 81210 94010

94010

INDIGO WASH SCARF 55% CV / 45% PAN

PONCHO 100% PAN

FELT HAT WITH ROBE 100% WO

990614-622

990639-622

00001

00001

BELT BAG 100% LEATHER / LN:100% CO

WAIST BELT WITH ROUND BUCKLE 100% LEATHER

PAGE 52

TEDDY LINED COAT 060249-622K BOUCLE OVERSIZED CARDIGAN 004093-622K GIRLFRIEND DENIM 021684-622K ‘LET’S BIKE’ TEE 091073-622K

PAGE 53

060249-622K

021678-622K

TEDDY LINED COAT

HERRINGBONE PANTS

This long overcoat and its soft teddy lining will surely keep you warm on colder days. Yes, even with the short sleeves. With a cut-off finishing at the bottom, the coat gets a hunch of rawness that balances its oversized and rounded fit. The most remarkable part? It can be worn inside out!

Provided with two front pockets, two inside pockets and a teddy-lined hood.

It takes only one look at these Herringbone pants to take you to the countryside and smell its fresh grass. This is exactly why we chose to give these pants a raw, earthy look with the use of natural materials and the herringbone woven pattern. Moreover, the pleats on the front give these pants a true old-fashioned vibe.

Provided with front pockets and welts on the backside

• 50% WOL / 50% POLYESTER • TEDDY LINING • CUT-OFF FINISHING • OVERSIZED • REVERSIBLE

• 55% LINEN / 45% COTTON • NATURAL MATERIALS • HERRINGBONE WOVEN PATTERN • OLD-FASHIONED VIBE

PAGE 54

021690-622K

COTTON TWILL DUNGAREES We’re bringing back the dungarees! A little more feminine this year, though, with the subtle fold in the soft, dark cotton. To maintain a hunch of originality, the upper part is attached with buttons, while the straps are adjusted by simply knotting them to the metal rings. Furnished with welt pockets on the backside and slit pockets on the front. A real sturdy, trendy item with a twist!

• 97% COTTON / 3% ELASTANE • FOLD • BUTTONS • WELT POCKETS

PAGE 55

COTTON TWILL DUNGAREES 021690-622K BASIC BLOUSE 012321-621

PAGE 56

PAGE 58 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

SUBTHEMES 2.1 // FIELD NOTES We’re supposed to be grown-ups? Well, we still love playing in the fields and running between the sheep.

2.2 // A RURAL REVERIE Let’s dream about life in the countryside; laundry that smells like freshly mowed grass, home-grown veggies and utter simplicity.

2.3 // PLAY IT COOL Climb trees, do a handstand and join in a game of hide-and-seek.

Play, but play it cool!

PAGE 59 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

2.1 // Field Notes BRUSHED MATERIALS // GRAYS AND YELLOWS // COMFORTABLE FIT // RAW DENIM

PURE WHITE // WOOL WHITE // BEIGE MÉLANGE YELLOW MIST // MEDIUM GREY MÉLANGE // DARK GRAY

PAGE 60 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

PLEASE DRESS UP THE CARDIGAN ON THE FRONT AND PUT SOME ACCESSORIES ON THE SHELF FOR A PLAYFUL LOOK.

CREATE A RUSTIC EFFECT BY ADDING YAYA KITCHEN ACCESSORIES, SUCH AS THE WOODEN CUTTING BOARD.

BY PUTTING THE SCARF NEXT TO THE CARDIGANS BOTH ITEMS GET A POWERFUL SALES-ENHANCING BOOST.

PAGE 61 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

2.2 // A Rural Reverie TWEED // DARK COLORS // STURDY FIT // RUSTIC LOOKS

IVORY // TAUPE // DARK GRAY MIDNIGHT BLUE // MIDNIGHT BLUE DESSIN // BLACK DESSIN

PAGE 62 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHEDW

ATTACH THE JEANS TO THE LEATHER STRAPS OR S-HOOKS FOR A PLAYFUL EFFECT.

PLEASE DRESS UP THE COAT ON THE FRONT AND ADD THE MATCHING HAT TO COMPLETE THE LOOK.

PLAY WITH PAINT! HANG UP THE PAINT SPATTER SCARF TO ADD SOME PRINTS.

PAGE 63 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

2.3 // Play It Cool TWILL // TAUPE, PLUM AND GRAYS // OVERSIZED FITS // PAINT SPATTER PRINT

LIGHT GRAY MÉLANGE // DOVE GRAY // TAUPE // PLUM PLUM DESSIN // PLUM MÉLANGE // WINE RED // DARK GRAY

PAGE 64 DELIVERY 2 // VISUAL MERCHANDISE INSTRUCTIONS // UNRETOUCHED

IF PRESENT IN YOUR COLLECTION, PLEASE PLACE THE COLOR-MATCHING MINICANDLES NEXT TO A SWEATER ON THE SHELF. COUNTRYSIDE CANDLELIGHT…

IF YOU ORDERED THE PHOTO FRAMES, PLEASE PUT THEM UP ON THE WALL AND ADD THE THEME-MATCHING POSTERS.

THANKS FOR DRESSING UP THE KEY ITEM ON THE FRONT, FOR EXAMPLE BY ADDING A SHIRT AND CARDIGAN TO THE DUNGAREES.

PAGE 65

HERRINGBONE BLAZER 050335-622K HERRINGBONE PANTS 0216786-622K 093045-621N JERSEY SINGLET

PAGE 66

3

Sea Salted “I feel the majestic power of the wind as I watch how the waves roughly curl up in the ocean and the clouds dramatically own their all-seeing task.

I seek protection in these harsh surroundings at sea.

They remind me of my own vulnerability.

Still, I feel at ease. I dream of coming home where warmth and safety are my own.”

The light autumn days are slowly making room for the raw and dark vibes of cold winter days. We’ll be seeking more shelter against the wind and the rain, but we’re not ready to give up our life in the outdoors yet.

As a matter of fact, with this delivery we’re taking it one step fur ther: we’re defying the sea, welcoming this incredibly force of nature.

It will not get us down, we need our vitamin sea.

It’s been the ocean and its grand gestures that drove us towards protective clothing: wax coatings, lots of layering and a comfor table fit.

Moreover, we’ve chosen to design items with nautical references, preppy items and a subtle marine look. This is life at sea: we welcome every rain shower and fight every storm.

The wax coating of the long bomber gives us that feeling of protection against heavy weather, the asymmetrical stripes of the loose-fitted sweater give us that typical navy look and we love the preppy-college-girl-goes-nautical look of the spencer. Still, we can’t wait for that moment when we get back home and wrap ourselves in the comfor t of the pullover with its playful straps.

We sea clearly. No matter how harsh the sea may be, we’re the captains of our own ship.

3.1 Dark desires It’s getting harsher outside. Protect yourself from those cold winds and heavy rains, but don’t let those dark days stop you from getting out on the sea.

3.2 Sailor stripes again!

After all, true sailors aren’t afraid of those colder, shor ter days at sea. They get out on the ocean time after time. Striped and all.

3.3 It’s maritime!

We can outsmar t the stormy sea anytime. It only takes a nautical, preppy look, a large imagination (and you not taking our words too seriously).

3.4 Snug as a bug in a rug What’s better than snuggling on the couch in an oversized cardigan and drinking hot chocolate after a long, windy walk on the beach?

3

PAGE 69 DELIVERY 3 // CATALOGUE // SEA SALTED

004094-623N

004114-623N

99872

93933

OFF-SHOULDER DRAPE SWEATER 48% PA / 36% CV / 16% WO

BASIC SWEATER 57% CV / 43% CO

004115-623N

004117-623N

004164-623N

93933

93933

93907

BASIC SHORT CARDIGAN 57% CV / 43% CO

BASIC SWEATER WITH BUTTONS AT THE BACK 100% CO

LONG CARDIGAN 48% PA / 36% CV / 16% WO

012298-623N

093045-623N

93933

75110 93933

JERSEY RIB SINGLET 50% PES / 25% CV / 25% CLY

SHORT SLEEVE FABRIC MIX TOP 100% CV / 2ND:51% CUP / 49% CV

JERSEY LONG SLEEVE WITH INSERT 95% CMD / 5% EL

093041-623N

093046-623N

75110 93933

75110 93933

JERSEY SHORT SLEEVE TEE 95% CMD / 5% EL

PAGE 70 DELIVERY 3 // CATALOGUE // SEA SALTED

004111-623

004108-623

751102 93933 940072 99967

93933

MEN’S LONG BUTTONS CARDIGAN 39% PAN / 23% CO / 11% WO 20% PES / 6% WM / 1% EL

ZIPPER AT BACK SWEATER 38% WM / 32% PAN / 30% PA

004151-623

004105-623K

00001 35304 94010

00001 35304 94010

HAIRY SWEATER 100% PA / 2ND:56% CO / 25% PAN / 19% PA

KNITTED SPENCER 72% CV / 28% PES

004079-623

004110-623

004116-623

35304 75110 94007 94010

99967

99859 99872

OVERSIZED LONG CARDIGAN 50% PA / 35% WP / 10% WO / 5% EL

HIGH DRAPE COL GRADIENT SWEATER 45% PA / 25% WP / 20% WO / 10% CV

HIGH DRAPE COL DRESS 45% PA / 25% WP / 20% WO / 10% CV

004078-623

004119-623K

75110

35304 94010 CAMPAIGN

OVERSIZED KNITTED SWEATER 50% PA / 35% WP / 10% WO / 5% EL

DRAPED SHOULDER TOP 45% PA / 25% WP / 20% WO / 10% CV

PAGE 71 DELIVERY 3 // CATALOGUE // SEA SALTED

004125-623

004104-623

00001 35304 940102 99959 99967

35304

DEEP V-NECK SWEATER 35% PA / 30% CV / 30% WO / 5% WS

BOXY QUILTED PANEL SWEATER 80% CO / 20% WO

012293-623

012301-623

012307-623K

75110

00001

353041

SHORT SLEEVE WOVEN TOP 51% CUP / 49% CV

BOW BLOUSE 100% CV

012310-623

012313-623K

106021 940101

00000 53915

SHORT SLEEVE STRIPE PRINTED TOP 100% CV

LONG SLEEVE CUPRO TOP 56% CUP / 44% CV

STRIPED SHIRT 97% CO / 3% EL

POPLIN TURTLENECK TOP 75% CO / 22% PA / 3% EL

012316-623

012317-623

00001 35304 94010

94010

DEGRADE PUSSY-BOW TOP 100% CV

PAGE 72 DELIVERY 3 // CATALOGUE // SEA SALTED

012318-623

012321-623

00000 00001 94010

00000 53915

POLO COLLAR TOP 100% CLY / 2ND:65% CV / 35% PA

LONG SLEEVE WRAP SHIRT 100% CV

BASIC BLOUSE 100% CO

012323-623

021603-623

021683-623

00001 10602 94010

00001

99103

PU TRACK PANTS 100% PU

COATED CROPPED SKINNY 98% CO / 2% EA

021685-623K

021722-623

021691-623

99103

00001

99103

PATCHWORK SKINNY 98% CO / 2% EA

COATED SKINNY BUTTONED HEM 98% CO / 2% EL

SKINNY BUTTONED HEM 98% CO / 2% EA

021694-623K

021695-623

021696-623

00001 94010

94010 99872

00001

EXTRA LONG PANTALON PANTS 38% CO / 38% PES / 21% VIS / 3% EA

7 / 8 PANTALON PANTS 63% PES / 34% VIS / 3% EA

JUMPSUIT 100% CLY / 2ND:50% CMD / 50% CLY

PAGE 73

PAGE 74

LONG BOMBER JACKET 060248-623K PUNTI DRESS 081530-623

PAGE 75 DELIVERY 3 // CATALOGUE // SEA SALTED

021700-623K

021703-623K

060248-623K

99106

00001 94010

94010

FLARE JEANS 98% CO / 2% EA

SWEATPANTS 71% CO / 20% PES / 9% EL

CAMPAIGN

LONG BOMBER JACKET 100% CO / 2ND:100% PU

071235-623

050336-623

081521-623

00001

00001

94010 99967

SCUBA GILET 90% PES / 10% EL

STRETCH BLAZER 95% PES / 5% EA

060257-623

081520-623

00001 81210 99967

00001 94010

WOVEN DRESS WITH ROPE 100% CLY / 2ND:65% CV / 35% PA

WOOL COAT WITH HOOD 50% WO / 50% PES

PUNTI DRESS 65% CV / 30% PES / 5% EL

SWEATDRESS WITH STRAPS 57% CO / 38% PES / 5% EL

081530-623

081526-623

00001 000011 94010

00001 94010

LONG SLEEVE STRAIGHT DRESS 56% CUP / 44% CV

PAGE 76 DELIVERY 3 // CATALOGUE // SEA SALTED

081532-623

091080-623

00001 94010

35304 53915 75110 81210 93933

POLO COLLAR DRESS 100% CLY / 2ND:65% CV / 35% PA

ARTWORK TEE 50% PES / 25% CV / 25% CLY

091081-623

091084-623

00001 53915 94010

00001 35304 94010

STRIPE-A-POSE TEE 70% CO / 30% CLY

RAGLAN SWEATSHIRT WITH BUTTONS 95% PIMACO / 5% EL

WORLDMAP TEE 100% CO

SCUBA TOP 71% CO / 20% PES / 9% EL

091088-623

091082-623

35304

00001 35304 75110

SWEATSHIRT WITH TEXT PRINT 95% PIMACO / 5% EL

091085-623

091083-623

00001 53915 94010

00000 99859

JERSEY ARTWORK TEE LONG SLEEVE 70% CO / 30% CLY

PAGE 77 DELIVERY 3 // CATALOGUE // SEA SALTED

JERSEY TEE WITH ZIP 95% CV / 5% EL

091090-623

091091-623K

99967

94010 99967

SWEATSHIRT WITH STRAPS 57% CO / 38% PES / 5% EL

091095-623 00001 35304 75110 93933

JERSEY TEE WITH PRINT 100% CO

PAGE 78 DELIVERY 3 // CATALOGUE - ACCESSORIES // SEA SALTED

990633-623

990632-623

990634-623

99884 99916

99884 99916

99884 99916

COORDINATES NECKLACE 100% METAL

KNOT BRACELET 100% METAL

COORDINATES BRACELET 100% METAL

990698-623

990642-623

990640-623

94010

81210 94010

61422 99104

STRIPED PONCHO 100% PAN

KNITTED HAT 100% PAN

990652-623

990699-623

000011 940101 998831

000011 751101 939331

GRADIENT SCARF 100% PAN

STRIPE-A-POSE PRINTED SCARF 100% PES

990621-623 106021 75110 93933

LIGHT GRADIENT SCARF 100% PES

LEATHER WAIST BELT WITH SCREW PIN 100% LEATHER

PAGE 79

DRAPED SHOULDER TOP 004119-623K

PAGE 80

PAGE 81 DELIVERY 3 // CAMPAIGN ITEMS // SEA SALTED

060248-623K

004119-623K

LONG BOMBER JACKET

DRAPED SHOULDER TOP

Protect yourself from those cold, cutting autumn rains with this sturdy, long bomber jacket with wax coating. The long bomber jacket is definitely a trend at the moment. We totally get that: the wax coating of this midnight blue coat will make sure you won’t feel the cold while you endure a rain shower. Trendy, a little raw and really convenient!

What would we do without a striped top? This off-shoulder loose-fitted sweater is made of a fine mix of materials to ensure comfort. It undoubtedly earns a spot in your wardrobe because of the uneven striping and remarkable seams. A classic with a contemporary vibe to give you a casual look.

• 100% COTTON • LINING:100% POLYURETHANE • STURDY • WAX COATING • LONG BOMBER

• 45% POLYA MIDE / 25% ALPACA 20% WOL / 10% VISCOSE • OFF-SHOULDER LOOSE-FITTED • MIX OF MATERIALS • SEA MS

PAGE 82 DELIVERY 3 // CAMPAIGN ITEMS // SEA SALTED

004105-623K

091091-623K

KNITTED SPENCER

SWEATER WITH STRAPS

This knitted spencer brings back that sassy and preppy look we’ve grown to love over the years. This spencer is made of a delicate knit, whereas the subtle finishing adds a modern touch to this classy item. We particularly love the side details that show off the waistline perfectly.

You will not want to take off this super comfortable sweater and its soft inside; it’s such a perfect fit! Along with the trendy shoulder details this sweater mostly stands out for the straps at the bottom of the sleeves, which can be wrapped around the wrists playfully.

• 72% VISCOSE / 28% POLYESTER • PREPPY LOOK • DELICATE KNIT • WAISTLINE

• 57% COTTON / 38% POLYESTER / 5% ELASTANE • SHOULDER DETAILS • STRAPS

PAGE 83

KNITTED SPENCER 0041056-623K JERSEY TEE WITH ZIP 091091-623K SKINNY JEANS 021686-621

PAGE 84

PAGE 86 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

SUBTHEMES 3.1 // DARK DESIRES It’s getting harsher outside. Protect yourself from those cold winds and heavy rains, but don’t let those dark days stop you from getting out on the sea.

3.2 // SAILOR STRIPES AGAIN After all, true sailors aren’t afraid of those colder, shor ter days at sea. They get out on the ocean time after time. Striped and all.

3.3 // IT’S MARITIME! It’s maritime! - We can outsmar t the stormy sea anytime. It only takes a nautical, preppy look, a large imagination (and you not taking our words too seriously).

3.4 // SNUG AS A BUG IN A RUG What’s better than snuggling on the couch in an oversized cardigan and drinking hot chocolate after a long, windy walk on the beach?

PAGE 87 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

3.1 // Dark Desires CONTRASTING MATERIALS // WHITES & DARK BLUES // CLEAN FITS // SIMPLICITY

WHITE // BEIGE MELANGE // IVORY // DEEP COBALT // MIDNIGHT BLUE // DARK BLUE

PAGE 88 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

PLEASE DISPLAY SOME STATIONERY ITEMS, SUCH AS THE NOTE BLOCK, ON THE SHELF. DO YOU HAVE THE GUTS TO WRITE DOWN YOUR DARKEST DESIRES?

MAKE SURE EVERY HOME ITEM IS PROVIDED WITH A CLEAR PRICE TAG TO ENSURE SALES.

PUT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD ABOVE.

PAGE 89 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

3.2 // Sailor stripes again

PURE WHITE // SAND // IVORY // DOVE GRAY DARK CLAY // STORMY SEA // MIDNIGHT BLUE // BLACK DESSIN // BLACK

PAGE 90 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

PLEASE SEPARATE PRINTS AND COLORS EVENLY. IF NECESSARY, YOU COULD ADD A PRINTED SCARF TO BALANCE THIS OVERALL LOOK.

MAKE SURE EVERY HOME ITEM IS PROVIDED WITH A CLEAR PRICE TAG TO ENSURE SALES.

PUT THE KEY ITEM ON THE FRONT AND ADD THE HOW-TO-WEAR CARD ABOVE.

PAGE 91 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

3.3 // It’s Maritime !

SCUBA AND KNITS // GRADIANT COLORS // TAILORED FIT // PREPPY LOOK

OFF-WHITE // IVORY // LIGHT GRAY MÉLANGE // BLUE BLACK // BLACK

PAGE 92 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

IF POSSIBLE, ADD SOME GLASSWARE TO THE SHELF TO LIGHTEN UP THE LOOK AND FEEL. THE JELLY FISH MATCH THE SEA THEME PERFECTLY.

THANKS YOU FOR PUTTING UP THE LANTERN FOR A PLAYFUL EFFECT AND TO COMPLEMENT THE COLORS IN THE COLLECTION.

CREATE A HOMELY FEEL TO SETTING BY ADDING A CHAIR CUSHION. LET’S SNUGGLE.

THE AND

PAGE 93 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

3.4 // Snug As A Bug In A Rug KNITS // GRAYS AND KENTUCKY BLUE // BASIC FITS // REMARKABLE DETAILS

OFF-WHITE // IVORY // LIGHT GRAY MÉLANGE KENTUCKY BLUE // DEEP COBALT // DARK GRAY MÉLANGE // BLACK

PAGE 94 DELIVERY 3 // VISUAL MERCHANDISE INSTRUCTIONS // SEA SALTED

ADD SOME HOME ACCESSORIES IN THE SAME COLOR SCHEME AS THE COLLECTION, SUCH AS THIS CHEQUERED PLAID.

THANK YOU FOR PUTTING REMARKABLY DETAILED ITEMS ON THE FRONT AND DRESS THEM UP TO ENHANCE SALES.

PLEASE ADD BASIC JEANS TO THE WALL SECTION TO GIVE IT A STRONGER, STURDIER LOOK.

PAGE 95

SWEATER WITH STRAPS 091091-623K SWEATPANTS 021703-623K

PAGE 96

4

Wood Wood “The woods are like magic to me. Take one close look and you’ll discover it’s filled with surprises. Bright colors against ear thy and white tones, soft moss that covers the strong bark of the trees. Its contrasts astonish me, leaving me hungry, as my curiosity grows with every discovery I make.”

Every detail in nature, no matter how tiny, can become an inspiration: every color, every texture, every finish. The layered mushrooms against the trees, the soft moss covering the ear th, red, wild flowers or the natural colors of sand, dir t and branches. We’ve opened our minds to these details when we star ted designing this four th delivery.

We aimed for a collection that would translate these details into wearable, feminine designs. Designs that would have that velvety feel of moss, so it would feel like you’re lying on the softest spot in the forest. Subtle layered details that remind you of those bracket fungi – versicolors – that decorate the trees. Colors so bright it would take us back to the fields of wild flowers right next to the woods.

The chunky knitted chenille cardigan and its rounded fit magically gives you that feeling of soft moss with its green color. We can imagine ourselves wandering through the forests, completely blending in. The off-white crew neck ribbed top is our interpretation of the layers we encounter in versicolors. Moreover, our collection contains a few bright red items that remind us of wild poppies, but it’s the long knitted dress and the lace-up details that stole our hear ts.

We hope we’ve star ted your hunger for more walks in the forest.

4.1 Soft like moss Imagine yourself lying down on the soft moss, staring up at the trees and just taking in those shades of green.

4.2 Lightness of being Does the forest still amaze you every time you take a walk in the woods? Do you notice the fantastic colors and the countless layers? Does it lighten up your being?

4.3 W ild flower A little wildness never hur t anyone. So go where the wild flowers grow.

4

PAGE 99 DELIVERY 4 // CATALOGUE - NOOS // WOOD WOOD

004117-624N 99108 99109 99113

BASIC SWEATER WITH BUTTONS AT THE BACK 100% CO

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JERSEY LONG SLEEVE WITH INSERT 95% CMD / 5% EL

JERSEY RIBBED SINGLET 50% PES / 25% CV / 25% CLY

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JERSEY SHORT SLEEVE TEE 95% CMD / 5% EL

HEAVY CHENILLE SPENCER 100% PES

BASIC SWEATER WITH TURTLE NECK 80% VI / 16% PA / 4% EA

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ARMY PRINT MIXED YARN SWEATER 55% PAN / 30% PA / 12% WS / 3% WO

PAGE 100 DELIVERY 4 // CATALOGUE // WOOD WOOD

004128-624

004129-624K

99108 99109

35304 90000 CAMPAIGN

CHENILLE V-NECK SWEATER 100% CV

RIBBED LONG SLEEVE SWEATER 72% CV / 28% PES

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MULTICOLOR PANELS TUNIC 60% CV / 40% PA / 2ND:100% PA

SHORT BALLOON CARDIGAN 53% PAN / 25% WM / 12% PES / 10% WO

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LACE UP METAL EYELETS SWEATER 45% PA / 25% WP / 20% WO / 10% CV

MOSS MIXED YARN TURTLE SWEATER 60% CV / 40% PA / 2ND:100% PA

LACE UP DETAIL LONG DRESS 45% PA / 25% WP / 20% WO / 10% CV

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EXTRA LONG RIBBED CARDIGAN 42% PA / 33% PAN / 14% WO / 9% WM / 2% EL

PAGE 101 DELIVERY 4 // CATALOGUE // WOOD WOOD

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HALF LONG BALLOON CARDIGAN 100% PES

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COLORBLOCK SWEATER 55% PAN / 30% PA / 12% WS / 3% WO

KNITTED PATCHWORK TURTLE TOP 78% CV / 22% PES

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BURN OUT SWEATER 60% CO / 40% PES

KIMONO BOATNECK SWEATER 45% WM / 30% PA / 25% PAN

SQUARE SHAPE SHORT SWEATER 60% PAN / 25% PA / 10% WO / 5% EL

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RIB-SLEEVED CARDIGAN 42% PA / 33% PAN / 14% WO / 9% WM / 2% EL

PAGE 102 DELIVERY 4 // CATALOGUE // WOOD WOOD

004159-624

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OVERSIZED ROLLNECK SWEATER 35% PA / 30% CV / 30% WO / 5% WS

OVERSIZED DEEP V-NECK SWEATER 35% PA / 30% CV / 30% WO / 5% WS

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CRINKLED WOVEN TOP 80% CV / 20% PA

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PRINTED SHORT SLEEVE SHIRT 100% CV

PAGE 103 DELIVERY 4 // CATALOGUE // WOOD WOOD

PAGE 104

SHORT BALLOON CARDIGAN 004149-622

PAGE 105 DELIVERY 4 // CATALOGUE // WOOD WOOD

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SWEAT PANTALON 70% CV / 25% PA / 5% EL

WIDE LEG PANTALON 100% CO

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JERSEY LEGGING FAKE LEATHER 100% PES

PRINTED SKINNY JEANS 98% CO / 2% EL

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VELVET SKINNY 98% CO / 2% EL

GIRLFRIEND JEANS 92% CO / 6% PES / 2% EL

PAGE 106 DELIVERY 4 // CATALOGUE // WOOD WOOD

021716-624

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SHINE CHINO 66% PES / 32% CO / 2% EA

COATED LEGGING WITH SEAMS 100% CO

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TEDDY GILET 70% PES / 30% WO

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BOMBER JACKET 100% PES / LN:100% PES / PADDING:100% PES

SWEAT CARDIGAN 100% PES

WOOLEN BLAZER CARDIGAN 50% WO / 50% PES

DRESS WITH SHINE EFFECT 92% PES / 8% EL

ROLLNECK DRESS WITH BELT 100% PES

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PAGE 107 DELIVERY 4 // CATALOGUE // WOOD WOOD

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JERSEY SWEATER 95% CO / 5% EL

PRINTED JERSEY TEE 100% PIMACO

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TOP WITH SHINE EFFECT 92% PES / 8% EL

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PAGE 108 DELIVERY 4 // CATALOGUE - ACCESSOIRES // WOOD WOOD

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SUEDE SNEAKER 100% LEATHER

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LAMMY GLOVES 100% LEATHER

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PAGE 109

PAGE 110

PRINTED SKINNY JEANS 021715-624 SHORT BALLOON CARDIGAN 004149-622 LONG SLEEVE JERSEY WITH RIB 091122-624

PAGE 111 DELIVERY 4 // CAMPAIGN ITEMS // WOOD WOOD

004137-624K

004134-624K

HALF LONG BALLOON CARDIGAN

LACE UP DETAIL LONG DRESS

You cannot do without it: this season’s trendy fabric is chenille.

No wonder this half long balloon cardigan is one of our favorites in the collection. The soft heavy-knitted material feels like moss on the skin, making you yearn for a crawl-up-on-the-couch sessio.

Let’s lace up! This long, knitted loose-fitted dress is warm and comfy on cold days, but above all the lace-up detail turns this item into a true eye catcher. Lace it up as you see fit with the matching string and metal rings. Wear it with tights and you’re ready to go.

• 100% POLYESTER • CHENILLE • BALLOON CARDIGAN • HEAVY-KNITTED MATERIAL

• 45% POLYA MIDE / 25% ALPACA • 20% WOL / 410% VISCOSE • KNITTED LOOSE-FITTED DRESS • LACE-UP DETAIL

PAGE 112 DELIVERY 4 // CAMPAIGN ITEMS // WOOD WOOD

004129-624K

RIBBED LONG SLEEVE SWEATER It may seem to be an ordinary rib-knitted crew neck pullover but don’t be fooled: this pullover catches your eye because of the similarly rib-knitted layers that have been loosely placed across the shoulders. The ribbed knitwear folds around the body comfortably and suits a classy look.

• 72% VISCOSE / 28% POLYESTER • CREW NECK PULLOVER • RIB-KNITTED LAYERS • SHOULDER DETAILS

PAGE 113

PAGE 114

SHORT BALLOON CARDIGAN 004131-624 LACE UP DETAIL LONG DRESS 004134-624

PAGE 116 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

SUBTHEMES // SOFT LIKE MOSS Imagine yourself lying down on the soft moss, staring up at the trees and just taking in those shades of green.

4.2 // LIGHTNESS OF BEING Does the forest still amaze you every time you take a walk in the woods? Do you notice the fantastic colors and the countless layers? Does it lighten up your being?

4.3 // WILD FLOWERS A little wildness never hur t anyone. So go where the wild flowers grow.

PAGE 117 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

4.1 // Soft Like Moss CHENILLE & KNITS // SHADES OF GREEN // OVERSIZED FITS // MOSS-INSPIRED PRINTS

WOOL WHITE / IVORY / DUSTY GREEN / BROWNISH GRAY

PAGE 118 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

PLEASE PUT UP SOME ACCESSORIES ON THE SHELF TO DRESS UP THE VIEW.

INSPIRE THE CUSTOMER WITH A MOSSLIKE LOOK BY PUTTING THE GREEN SPENCER OVER THE WHITE SHIRT.

A TRUE SOFT-LIKE-MOSS-FEELING, YET IT’S THE PRINT THAT MAKES YOU LOOK TWICE. CHOOSE THIS ITEM OR ANOTHER PRINTED SWEATER AND PUT IT ON THE FRONT.

PAGE 119 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

4.2 // Lightness of Being LUREX AND KNITS // WARM BASIC COLORS // TAILORED FIT // LAYERING AND SHINE

BEIGE MÉLANGE / TAUPE GRAY / BRONZE / DUSTY GREEN / PETROL GREEN

PAGE 120 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

TO LIGHTEN UP THE VIEW, PUT A MOSS-PRINTED SCARF IN THE MIDDLE OF THE SECTION.

SEE HOW THE BRASS COLORS OF THE JEWELRY BOX ENHANCE THE COLORS IN THE SCARF? BY PUTTING THEM CLOSE TOGETHER, YOU CREATE A UNIFIED LOOK.

INSPIRE YOUR CUSTOMER BY DRESSING UP THE FRONT AND ADDING THE HOWTO-WEAR CARD.

PAGE 121 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

4.3 // Wild Flower

OFF-WHITE / MEDIUM GRAY MÉLANGE / DARK GRAY MÉLANGE / FIRE RED

PAGE 122 DELIVERY 4 // VISUAL MERCHANDISE INSTRUCTIONS // WOOD WOOD

-

LET THOSE RED PANTS GO WILD! PUT THEM ON A LEATHER STRAP OR S-HOOK FOR A PLAYFUL LOOK.

PLEASE PUT THE KEY ITEM AND A LONG CARDIGAN ON THE FRONT AND ADD THE HOW-TO-WEAR CARD TO INSPIRE THE CUSTOMER WITH A STRONG EFFECT.

WHERE DO YOU STASH SCARVES? THIS WIRE BASKET IS A PERFECT ITEM TO DISPLAY STOC K.

RIBBED LONG SLEEVE SWEATER 004129-624K WIDE LEG PANTALON 021711-624

PAGE 124

5

Supernova “Starry, starry night. I love drowning in your endless sea of bright lights, shining like a night sky disco. Sometimes it feels like you’re all around me, making me a par t of your grandeur as I dance to the music. Your magnitude is incomprehensible.

Your energy ethereal. You’re a mystery I cannot solve. I don’t even want to.”

We often look up at the stars in utter bewilderment and feel over whelmed by a sense of freedom and infinite promises. Isn’t it just magical that we, as insignificant as we may seem in the universe, can be a meaningful par t of it all?

We’re a bunch of wondrous individuals with a chance to use our own magnificence for the better. This notion is what we brought to the table when designing our final delivery of this season’s collection.

The celestial beauty is our source of inspiration. Shiny textures, star prints, dark colors and an overall cosmic feeling get united with simple solutions to ensure a relaxed, comfor table fit. We’ve tried to surprise you with these designs.

It’s slightly more chic, yet we’ve been true to our spor ty and relaxed nature.

We can’t stop twirling with the black, pleated midi skir t and its leather look.

The dark, shiny material takes us straight to the galaxy. However, it’s the shiny pants with the black piping on the seams and the stretchy waistline that feels so comfor table we could dance the night away! However, our true surprise in this delivery is the cupro dress with star print. Our way of expressing our sense of freedom…

Embrace your ridiculous awesomeness and shine like a freakin’ supernova!

5.1 Dark matter Our universe is dark matter above anything else. Still, it’s this darkness that we can’t define. It’s our source of mystery.

5.2 Night sky disco As soon as the supernova exploded in the hazy galaxy, the night sky changed from white to blue and purple. Let’s dance at this night sky disco!

5.3 It’s written in the stars Use your imagination, see what’s written in the stars.

Let the constellation may inspire you to create your own story

5

PAGE 127 DELIVERY 5 // CATALOGUE - NOOS // SUPERNOVA

100% CO BASIC SWEATER BUTTONS AT BACK

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80% VI / 16% PA / 4% EA BASIC SWEATER WITH TURTLENECK

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67% CO / 30% WO / 3% WS LONG SPENCER

45% WM / 30% PA / 25% PAN KIMONO CARDIGAN RIBBED SLEEVES

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45% WM / 30% PA / 25% PAN BOXY SWEATER RIBBED SLEEVES

45% PA / 25% WP / 20% WO / 10% CV DEEP V NECKLINE SWEATER

PAGE 128 DELIVERY 5 // CATALOGUE // SUPERNOVA

004146-625

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72% CV / 28% PES PIN TUCK TURTLE SWEATER

72% CV / 28% PES KNITTED DRESS RIBBED SKIRT

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100% CV / 2ND:60% CV / 40% CO KNITTED LONG SLEEVED DRESS

42% PA / 33% PAN / 14% WO / 9% WM / 2% EL RIB-SLEEVED CARDIGAN

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60% PAN / 25% PA / 10% WO / 5% EL SQUARE SHAPE SHORT SWEATER

35% PA / 30% CV / 30% WO / 5% WS OVERSIZED DEEP V-NECK SWEATER

42% CO / 38% PES / 20% PAN FRONT WRAPPED SWEATER

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35% PA / 30% CV / 30% WO / 5% WS OVERSIZED ROLLNECK SWEATER

PAGE 129 DELIVERY 5 // CATALOGUE // SUPERNOVA

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100% CO COTTON TWILL SHIRT

56% CUP / 44% CV / 2ND:100% PES MATTE SHINE LAYERED TOP

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100% CV ALL-OVER PRINTED TOP

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100% CV DRAPE SHIRT

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PAGE 130 DELIVERY 5 // CATALOGUE // SUPERNOVA

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50% CMD / 50% CLY BUTTON DOWN SHIRT

100% CV WOVEN TURTLENECK TOP

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100% CV SILK MIX TURTLENECK TOP

100% CV PRINTED RETRO SHIRT

50% CMD / 50% CLY STAR-PRINTED WOVEN TEE

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50% CMD / 50% CLY STAR PRINT SHIRT LONG SLEEVES

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CAMPAIGN

100% PES JERSEY LEGGING FAKE LEATHER

SHINY PIPED PANTS 100% PES

65% PES / 32% VIS / 3% EA JAQUARD PANTS

PAGE 131

PAGE 132

LEATHER TOP 012289-621K SHORT BALLOON CARDIGAN 004149-622

PAGE 133 DELIVERY 5 // CATALOGUE // SUPERNOVA

021710-625

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100% CO COATED LEGGING WITH SEAMS

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PAGE 134 DELIVERY 5 // CATALOGUE // SUPERNOVA

081540-625

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50% CMD / 50% CLY STAR-PRINTED WOVEN DRESS

56% CUP / 44% CV CUPRO COLORBLOCK DRESS

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80% CV / 20% LI JERSEY TEE

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100% CMD JERSEY SHINE TEE

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92% PES / 8% EL TOP SHINE

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PAGE 135 DELIVERY 5 // CATALOGUE // SUPERNOVA

091135-625

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100% CO JERSEY TEE SUPERNOVA

100% CO JERSEY TEE LONG SLEEVE

091134-625

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95% PIMACO / 5% EL JERSEY SWEATSHIRT

95% PIMACO / 5% EL PRINTED SWEATSHIRT

80% CV / 20% LI JERSEY AW TEE LS

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PAGE 136 DELIVERY 5 // CATALOGUE // SUPERNOVA

990462-625

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50% CO / 50% CV SCARF WITH PU EDGES

100%CV OMBRE SCARF

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100% WO BOATER HAT

100% SUEDE / LN:100% PES SUEDE GLOVES

100% PES FAUX FUR PULL TROUGH SCARF

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100% PAN GRADIENT SCARF

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100% LEATHER SUEDE PYTHON BAG

PAGE 137

JERSEY LONG SLEEVE 091119-625 PLEATED MIDI- SKIRT 044254-625K

PAGE 138

990725-625

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100% LEATHER / LN:100% CO BIG TOTE BAG

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100% CV FOIL STAR PRINTED SCARF

100% LEATHER LEATHER BELT

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100% LEATHER / LN:100% CO TOTE BAG

PAGE 139

DRAPE SHIRT 012327-625 SHINY PIPED PANTS S021709-625K

PAGE 140 DELIVERY 5 // CAMPAIGN ITEMS // SUPERNOVA

044254-625K

021709-625K

PLEATED MIDI SKIRT

SHINY PIPED PANTS

This pleated midi skirt is a true fifties classic in a new look.

The shiny and light material gently flows around the body, whereas the high waistline makes you look just a little taller. This skirt gets its feminine-chic appeal from the fine pleating, but it’s the leather look that toughens it up.

A little comfort is always welcome: even when you’re going for a sporty-chic look. These pants with their sporty, black piping on the seams are a wonder to the eye thanks to the shiny material, warm color and the classic front fold. Nevertheless, it’s the stretchy waistband that ensures that comfort we long for. These pants have welts on the backside and pockets on the front.

• 100% POLYESTER • P LEATED MIDI SKIRT • FIFTIES CLASSIC IN A NEW LOOK • LEATHER LOOK • HIGH WAISTLINE

• 100% POLYESTER • SPORTY-CHIC • BLACK PIPING • SHINE

PAGE 142 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

SUBTHEMES 5.1 // DARK MATTERS Our universe is dark matter above anything else. Still, it’s this darkness that we can’t define. It’s our source of mystery.

5.2 // NIGHT SKY DISCO As soon as the supernova exploded in the hazy galaxy, the night sky changed from white to blue and purple. Let’s dance at this night sky disco!

5.3 // IT’S WRITTEN IN THE STARS Use your imagination, see what’s written in the stars. Let the constellation may inspire you to create your own story.

PAGE 143 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

5.1 // Dark Matters SUEDINE AND PLEATING // DARK COLOR SCHEMES // FEMININE FITS // FOIL PRINTS

OFF-WHITE // MIDNIGHT BLUE // MEDIUM GRAY MÉLANGE // GRAY MÉLANGE // BLACK

PAGE 144 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

PLEASE PUT A PLAID ON THE SHELF TO ADD A LITTLE PRINT TO THE OVERALL VIEW.

DRESS UP THE FRONT BY PUTTING A SHIRT UNDERNEATH THE SPENCER AND ADDING A BAG AND BELT.

ADD SOME LANTERNS… THEY’LL LIGHT UP THE DARK.

PAGE 145 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

5.2 // Night Sky Disco TERRY CLOTH AND WOOL // PURPLE AND VIOLET TAILORED FIT // SHINE AND CONSTELLATION PRINTS

PURE WHITE // BEIGE MÉLANGE // GRAY LILAC // DARK PLUM

PAGE 146 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

GET YOUR CUSTOMERS IN THE GIVING MOOD: ADD MATCHING SCARVES AND GLASSWARE. THEY MAY SERVE AS CUTE CHRISTMAS PRESENTS.

PLEASE ADD A HAT ON THE FRONT TO FINISH THE LOOK.

A TABLE AND A FEW YAYA JELLYFISH DECORATE THE WALL SECTION NICELY.

PAGE 147 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

5.3 // It’s Written in the Stars CUPRO, FAUX LEATHER AND SPACE DYE YARN BLACK, BLUES AND GRAYS // OVERSIZED // STAR PRINTS AND SHINE

OFF-WHITE // MEDIUM GRAY MÉLANGE // GRAY MÉLANGE // MIDNIGHT BLUE // BLACK

PAGE 148 DELIVERY 5 // VISUAL MERCHANDISE INSTRUCTIONS // SUPERNOVA

PRESENT COLOR-MATCHING ACCESSORIES ON AN ACCESSORY WALL; THEY MAY INSPIRE CUSTOMERS TO BE GIVEN AS CHRISTMAS GIFTS.

ADD A PILLOW AND A STAR-PRINTED PLAID TO THE VIEW.

CELEBRATE THE HOLIDAYS IN-STORE! PUT THE YAYA CHRISTMAS TREE ON THE WALL, IF PRESENT IN YOUR COLLECTION.

PAGE 149

PAGE 150

DEEP V NECKLINE SWEATER 004144-625 STAR PRINTED WOVEN DRESS 081540-625

FITTING Our collection contains a number of different trousers that each compare to a cer tain fitting.

This season we’ve expanded the fitting section by adding a general explanation of the fit, a list of details and images of the garment on a model. We’ve included our four regular fits and added two seasonal fits. Please find them on the following pages.

OUR SEASONAL FITS: • Dungarees • Culotte OUR REGULAR FITS: • Skinny • Chino • Pantalon • Flare

PAGE 152 FITTING // NEW FITS THIS SEASON // DELIVERIES 1-5

CULOTTE Vintage pants with extremely wide legs ending right above the ankles that were originally worn as undergarments by men, but have made their way into women’s wardrobe.

FIT // CULOTTE WAIST // HIGH LENGTH // 7/8 LEG // WIDE MODEL (1.74M) WEARS SIZE 36

COTTON TWILL DUNGAREES Twill-woven cotton pants with upper bib that can be attached to long straps for a vintage and somewhat boyish look.

FIT // DUNGAREES WAIST // MEDIUM LENGTH // ANKLE LEG // TAPERED MODEL (1.74M) WEARS SIZE 36

PAGE 153 FITTING // REGULAR FITS // DELIVERIES 1-5

SKINNY Tight fitting and stretchy five pocket jeans that feel highly comfor table and create a slim silhouette. Also available with 7/8 leg.

FIT // SKINNY WAIST // LOW LENGTH // REGULAR OR 7/8 LEG // DRAINPIPE MODEL (1.74M) WEARS SIZE 36

CHINO Easy-fitted twill-woven cotton pants with welts on the backside that have a loose fit around the waist for high comfor t. The per fect pants for a casual-chic look.

FIT // CHINO WAIST // LOW LENGTH // REGULAR LEG // SLIM MODEL (1.74M) WEARS SIZE 36

PAGE 154 FITTING // REGULAR FITS // DELIVERIES 1-5

PANTALON Classic pants with ironed front and back fold, that have a comfor table fit.

Pantalons are mostly provided with front pockets and welts.

FIT // PANTALON WAIST // MEDIUM LENGTH // REGULAR LEG // TAPERED MODEL (1.74M) WEARS SIZE 36

FLARE ‘70’s-inspired pants with a tight fit around the waist and thighs, and wide legs from the knees downwards.

The per fect pants for free-spirited women.

FIT // FLARE WAIST // LOW LENGTH // LONG LEG // FLARE MODEL (1.74M) WEARS SIZE 36

Home “I love to create a home that makes me smile ever y day.

Per fectly imper fect rooms decorated with quirky and unique items that tell my stor y.

It’s a home where I can dance around completely naked as the music from my childhood loudly fills the room.”

This season’s YAYA HOME collection is inspired by the trend of giving classic and vintage items a new look by taking them out of their usual context, while loosely following our YAYA WOMEN storyline.

We loved playing with existing ideas and combining them in a way that’s never been done before.

It’s resulted in a surprising and unexpected mix of materials, styles and techniques and remarkable items.

Items that clearly have a fifties, sixties and seventies feel, yet with a modern twist.

Furniture, tableware, stationery, home décor… it’s all there.

Although we’ve come up with a unique HOME collection, we’ve related a few items to the stories of YAYA WOMEN’S delivery one through five: our vintage mirrors match that morning feeling of our first delivery known as ‘Superlative’, the marble and wooden cutting boards go with ‘Unretouched’, the jelly fish fit in with ‘Sea Salted’, as do the mosaic patterns and wooden candle holders with ‘Wood Wood’.

Finally, our Christmas decoration follow the ‘Supernova’ theme of delivery five.

We’re hoping you’ll do a happy YAYA dance in your own living room…

PAGE 157 HOME // TEXTILES // HANDOUT

H900589 This lovely velvet cushion with water-colored print matches the theme of our third delivery perfectly. The fabric and its subtle glow add a rich and luxurious feel to the cushion, lifting up each interior.

Washing instructions: The cushion case can be washed at 30 degrees. Frequent washing may lead to color fading.

Item: Velvet water-printed cushion Quality: 100% cotton velvet Size: 50x50cm Color: Blue - 5140 Product line: 2 pcs

H900501

H900613

The classic marble look has a soft side with this 100% cotton cushion: a perfect addition to each interior design. Its robust character is gently softened by the natural prints and colors.

A must-have at home!

It is as if an artist danced around with his brush when these cushions were made. Consequently, the paint spatters have been playfully added to the fabric, giving it a natural variety in size and place. The cushion’s frayed finish adds to its raw feel that matches an industrial interior effortlessly. Made of 100% cotton and available in two colors: sand and light gray.

Washing instructions: The cushion case can be washed at 30 degrees. Frequent washing may lead to color fading.

Washing instructions: The cushion case can be washed at 40 degrees. Frequent washing may lead to color fading.

Item: Cushion marble print Quality: Cushion case: 100% cotton | Stuffing: 100% polyester Size: 50x50cm Color: Light gray - 5003 Product line: 2 pcs

Item: Cushion met dotted print Quality: 100% cotton Size: 55x55cm Color: Light gray - 5003 / sand - 5026 Product line: 2 pcs

PAGE 158 HOME // TEXTILES // HANDOUT

H900555

H900619

The sturdy leather look and the raw, natural feel of jute. This rug and its matching cushion have become a fine synergy of natural fabrics and a contemporary character that elegantly incorporated gold-colored leather yarn.

The sturdy touch of leather with its raw yet natural look. This rug and cushion have been fabricated with natural materials with a unique character that – combined with the graphic pattern of tiny triangles – match each other perfectly.

Washing instructions: Clean the leather parts with a soft brush, water and mild leather-approved products. Do not use any chemicals.

Washing instructions: Clean the leather parts with a soft brush, water and mild leather-approved products. Do not use any chemicals.

Item: Woven cushion Quality: Leather, jute and cotton Size: 140x200cm and 60x60cm Color: Brown - 5040 Product line: 2 pcs

Item: Cushion with graphic pattern Quality: Leather and cotton Size: 60x60cm Color: Brown - 5040 Product line: 2 pcs

H900546

H900621 & H900622

Tufting has made a true comeback! Despite it being a long forgotten technique that uses wool threads and shaves them to create a soft rug, carpet or cushion case, tufting is finding its way into 2016. Tufting is a time consuming process that was once a hobby for many women at home, but now machines have taken over. This tufted cushion earns its uniqueness because of its playful irregularly shaven surface.

These patchwork cushions, their fabric and colors, have managed to retain their earthly character while adding a soft and fresh feel to the interior. The top, 100% jute, and the bottom, 100% cotton, create a fine balance between robustness and softness. Available as rectangular or square cushion.

Washing instructions: Use a wool program or delicate wash program to wash the cushion case.

Item: Tufted cushion Quality: 50% polyester and 50% acrylic Size: 50x50cm Color: Terracotta - 5083 / green - 5160 Product line: 2 pcs

Washing instructions: The cushion case can be washed at 30 degrees using a delicate wash program. Frequent washing may lead to fading colors.

Item: Patchwork cushions Quality: Jute and cotton Size: 50x50cm and 70x50cm Color: Anthracite - 5006 Product line: 2 pcs

PAGE 159 HOME // TEXTILES // HANDOUT

H900638

H900620

This long-haired tufted cushion is given its ethnic feel because of the mosaic pattern. It’s the perfect decoration to uplift your couch or chair and give it that feeling of ‘the old days’ when tufting was a craft people loved to do at home. The off white base is topped with a dark blue or light gray pattern. A trendy item with a warm feel to it.

Add a rugged look to your couch or chair with this sturdy buffalo leather cushion. We love how the diamond pattern in the seams matches with a modern as well as a rural interior. Available in black and sand (mattified).

Washing instructions: Use a wool program or delicate wash program to wash the cushion case.

Washing instructions: products.

Clean

leather

with

leather-approved

Item: Tufted cushion Quality: Front 100% wool, back 100% cotton Size: 50x50cm Color: Dark blue - 5142 / light gray - 5003 Product line: 2 pcs

Item: Leather cushion Quality: Buffalo leather Size: 60x60cm Color: Black - 5020 / sand 5026 Product line: 1 pc

H900532

H900544

This faux sheepskin cushion will instantly give your home a rural and natural feel. Add cold and rugged materials to your interior and play with softness and sturdiness. The sheepskin has a unique authenticity to it, which gives the cushions its natural beauty. No real sheepskin, yet a cushion that’s fabricated with soft and natural resources and can be washed easily when needed.

Foil print on fabric, why not? And we’re proud to say it worked.

These cushions, with their soft velvet cases, have successfully been sprinkled with tiny gold splashes, adding a rich and luxurious feel to it. Both the rectangular as well as the square cushion is made of 100% cotton and available in off-white and gray.

Washing instructions: The cushion case can be washed at 30 degrees. Please use a laundry bag.

Item: Faux sheepskin cushion Quality: 34% cotton, 33% linen 33% polyester Size: 60x30cm Color: Beige - 5022 Product line: 2 pcs

Washing instructions: Hand wash the cushion carefully. Frequent washing may lead to fading of the foil print.

Item: Velvet cushion with foil print Quality: 100% cotton Size: 60x40cm Color: Gold - 5180 / silver - 5182 Product line: 2 pcs

PAGE 160 HOME // TEXTILES // HANDOUT

H900554

H900618

The sturdy leather look and the raw, natural feel of jute. This rug and its matching cushion have become a fine synergy of natural fabrics and a contemporary character that elegantly incorporated gold-colored leather yarn.

The sturdy touch of leather with its raw yet natural look. This rug and cushion have been fabricated with natural materials with a unique character that – combined with the graphic pattern of tiny triangles – match each other perfectly.

Washing instructions: Clean the leather parts with a soft brush, water and mild leather-approved products. Do not use any chemicals.

Washing instructions: Clean the leather parts with a soft brush, water and mild leather-approved products. Do not use any chemicals.

Item: Woven rug Quality: Leather, jute and cotton Size: 140x200cm and 60x60cm Color: Brown - 5040 Product line: 1 pc

Item: Leather rug with graphic pattern Quality: Leather Size: 140x200cm Color: Brown - 5040 Product line: 1 pc

H900558 This rug gets its historic element from the old-fashioned technique some may remember as ‘tufting. Despite it being a long forgotten technique that uses wool threads and shaves them to create a soft rug, carpet or cushion case, tufting is finding its way into 2016. Tufting is a time consuming process that was once a hobby for many women at home, but now machines have taken over. This lovely rug made of 70% cotton and 30% wool has rather long hair. Its pattern originates from old Moroccan mosaics, giving it an authentic, cultural-historic vibe that matches every interior, particularly products from our second and fourth delivery. Available in off white and gray.

Washing instructions: Clean the rug with a vacuum cleaner. Remove stains by using lukewarm water and a mild detergent made for rugs or fabrics. Do not rub the stains. Rug can be dry-cleaned as well.

Item: Rug with graphic design Quality: 70% wool and 30% cotton Size: 200x140cm Color: Off white - 5001 / gray - 5004 Product line: 1 pc

PAGE 161 HOME // TEXTILES // HANDOUT

H900612

H900751

This jacquard woven plaid is made of an extremely soft material with a fantastically colored mosaic pattern. A lovely item to wrap around yourself as you snuggle with a cup of tea, but it will instantly spice up the couch with a new look as well. Available in several mosaic color patterns: dark blue, light gray and black.

We gave last season’s canvas plaid with the soft teddy lining a new look by designing them in two new colors: black and gray. If there’s anything that will keep you warm on a winter’s evening, it’s this beauty! Enjoy the softness of the teddy fabric by using it as a base for your couch or snuggling underneath it. Good news? You can simply put the plaid in the washing machine when necessary.

Washing instructions: Wash at a maximum of 40 degrees.

Item: Woven jacquard plaid in two colors Quality: 15% cotton, 17% modal , 42% acryl, 26% polyester Size: 130x170cm Color: Dark blue - 5142 / light gray / 5003 / antracite - 5006 Product line: 2 pcs

Washing instructions: Wash at a maximum of 30 degrees.

Item: Canvas plaid with teddy lining Quality: Cotton and Polyester Size: 130x170cm Color: Antracite - 5006 / gray - 5004 / taupe - 5043 Product line: 2 pcs

H900553 Snuggling on the couch gets a whole new meaning with this Jacquard woven plaid. Use it to keep you warm or uplift your couch. The plaid has been manufactured using a little bit of wool, but mostly cotton and acrylic to ensure a soft and warm feel on the skin. The plaid is available in a two-colored pattern.

Washing instructions: Wash the plaid occasionally at a maximum of 30 degrees using a wool or delicate wash program. However, we recommend airing the plaid regularly or washing it by hand.

Item: Jacquard woven plaid Quality: Cotton and acrylic Size: 130x170cm Color: Bordeaux - 5101 / petrol - 5145 Product line: 2 pcs

PAGE 162 HOME // TEXTILES // HANDOUT

H900641

H900642

H900643

Snuggling on the couch gets a whole new meaning with this faux fur plaids. Use the plaid to keep you warm or boost your couch with a luxurious and dared look. These faux fur plaids have a certain level of extravagance to them. At the same time the ultra-soft fabrics may give you the experience of real animal fur, yet not a single animal suffered to create these beauties. Available in several colors and sizes.

Washing instructions: Wash the plaid occasionally at a maximum of 30 degrees using a wool or delicate wash program.

Item: Faux fur plaids in several colors and sizes Quality: Back: 100% polyester, Front: 85% acrylic and 15% polyester Size: 145x170cm Color: Beige - 5022 / off white -5001 / brown -504 / burgundy - 5101 / gray - 5004 Product line: 2 pcs

H900575

H900576

H900578

H900579

Doing the dishes has never been as fun as now, using these beige and black linen dishcloths that have gotten a glamorous look as a result of the foil prints. These dishcloths were inspired by the main themes in our collection and are playfully decorated with paint spatters and golden and silver elements.

Washing instructions: Wash once before use (40 degrees). Frequent washing may lead to fading of prints.

Item: Linen dishcloths Quality: Linen Size: 50x70cm Color: Silver - 5182 / gold - 5180 / black - 5020 Product line: 6 pcs

PAGE 164

PAGE 165 HOME // TABLE DECORATIONS // HANDOUT

H900583

H900584

H900582

H900581

A candle can instantly create coziness in your home. These marble colored candles have a little edge to them, as a result of the precise finish and cool colors. Available in round and square varieties, in different sizes, black and white or green and white marbled.

Item: Marble candles in different shapes and sizes Quality: 100% wax Size: 10x20cm | 7x15cm | 7,2x7,2x7,2cm | 6,2x6,2x6,5cm Color: Black and green Product line: H900581: 2 pcs / H900582: 4 pcs / H900583: 6 pcs / H900584: 6 pcs

H900447 TO H900451

H900606 TO H900608 AND H900610 Set the table and finish the look with this modern-retro, traditionally hand-blown table glass. Use the jug to serve wine or water and drink out of the small water glass, the modern wine glass or the long drink. Available in black smoked glass and sea green: both high quality material.

Additional information: This product is dishwasher-safe.

Item: YAYA Table glass Quality: Glass Size: 0,3L, 0,2L, 0,4L, 1,3L Color: Smoked gray - 4201 / green - 5202 Product line: 4 pcs

PAGE 166 HOME // TABLE DECORATIONS // HANDOUT

H900542

H900543

H900502

H900503

A little piece of architecture and a tea light frame all in one. While the artistic frame of 100% black coated metal decorates your interior with its rawness, the candles each light up the room with their warmth. Put the cups in the metal frame according to your own preference and create the vibe you wish for. Available in three shapes: a wall frame, a cube frame for small tables and a landscape frame.

Item: Metal tea light frame Quality: Metal Size: 900502: 16,5x38x11,5cm // H900503: 16,5x16,5x16,5cm // H900542: 5,5x5,5cm // H900543: 66,5x29,5x5,5cm Color: Antique black - 5021 Product line: H900502: 2 pcs/ H900503: 4 pcs/ H900543: 2 pcs/ H900542: 5 pcs

PAGE 167 HOME // TABLE DECORATIONS // HANDOUT

H900504

H900506

Timeless poetry with a raw edge.. These metal, handmade characters tell your story in a most special way, whether it’s in your bedroom, living room or as a present to a friend. Combine antique brass with black or use one of these two colors.

Getting a postcard in the mail: we love it! But with these copper card holders you’ll enjoy them even more. Use them to decorate your dinner table, desk or coffee table and add a picture or postcards.

Each postcard holder is handmade of 100% solid copper: you’re sure to get one of a kind! Each item is delivered in a complementary YAYA bag.

Item: Metal letters, numbers and symbols Quality: Metal Size: H10cm Color: Antique black - 5021 / antique brass - 5180 Product line: 5 pcs per letter

Item: Set of 3 postcard holders Quality: Copper Size: 3,5x3,5 cm Color: Antique brass - 5180 Product line: 4 pcs

H900636 AND H900637

H900611

One-of-a-kind. Each candleholder in this collection is absolutely unique, as they’re all handmade of wood or marble to create an exclusive feel on your coffee table or dresser. An excellent fit with the mini candles in the colors of our current collection!

A refined light to softly brighten a dark night. These mini candles in the colors of our collection create a cozy vibe instantly. Put them in the marble and wooden candleholders for a perfect match.

Additional information: Wipe the trencher with a humid cloth and dry immediately. Do not put trencher in the dishwasher. Treat the wood with oil regularly to prevent it from splitting.

Item: Wooden and marble trenchers Quality: Marble with sheesham & acacia wood Size: 30x20cm | 38X30cm | 30x15cm | 40x25cm | 30x15cm | 40x30cm Color: brown 5026 / black - 5020 Product line: 6 pcs

Additional information: 2.5 burning hours

Item: Mini candles Quality: 100% wax Size: H20cm Color: Dark blue 5142 / terracotta -5083 / burgundy 5101 / black - 5020 Product line: 4 pcs

PAGE 168 HOME // TABLE DECORATIONS // HANDOUT

H900563

H900566, H900567 AND H900568

There’s a fifties movie star hidden in each woman’s soul This mirror with its antique look will make you feel like her again.

The metal frame looks divine on a vintage dressing table. A classic with a modern vibe: a must-have!

Mirror, mirror on the wall… who’s the fairest of them all? Not one woman can resist these mirrors. Their metal frame and the trendy geometrical shapes catch everyone’s eye in the bathroom or on the dresser. As mirrors, or decoration. Who said all good things come in threes?

Item: Standing mirror with round top Quality: Glass and metal Size: 13x20,5cm Color: Antique black - 5020 / antique brass - 5180 Product line: 4 pcs

Item: Standing 3D mirrors Quality: Metal and glass Size: 15,5x15,5x15cm Color: Antique brass - 5180 Product line: 4 pcs

H900367

H900564

It’s a candleholder for somebody, but a trendy storage box for another. These metal boxes with copper, silver and brass colored finish are the perfect tools to store tiny objects, yet they were initially designed to use for YAYA’s scented candles. Use these boxes for your own good and see how they enlighten each shelf or table instantly.

There’s a fifties movie star hidden in each woman’s soul. This antique-like triptych mirror will bring that feeling of glamour instantly.

Put the mirror, which is available in three different varieties, on your dressing table or on the wall. A classic with a contemporary edge: a must-have!

Item: Candleholders with new filling Quality: Copper Size: D8cm Color: Antique brass - 5180 / antique silver - 5180 / antique copper - 5184 Product line: 4 pcs

Item: Standing mirror with triptych Quality: Glass and metal Size: 26x20cm Color: Antique black 5021 / antique brass - 5180 Product line: 4 pcs

PAGE 169 HOME // WALL DÉCOR // HANDOUT

H900744 AND H900729

H900320

These hand-painted photo frames have been designed to match this season’s mosaic and star patterns. See how they complete your interior perfectly and use them to store your most precious memories. Made of natural resources (bone and resin).

Bracelets, necklaces, and earrings: some women can’t get enough!

A woman simply cannot do without a large jewelry box for all of these shiny joys. Use this jewelry box and its detachable, faux suede bottom, to portray your finest items exclusively or to keep all of your accessories in one box.

Item: Photo frames made of natural materials Quality: Bone and resin Size: H900729 - 13x18cm, H900744 – 10x15cm Color: Dark blue - 5142 / light gray -5003 / white - 5000 Product line: 4 pcs

Item: Jewelry box Quality: Glass and metal Size: 36x27x11cm Color: Antique brass - 5180 / antique black - 5021 Product line: 4 pcs

H900559

H900645 AND H900646

Refined by its open character yet solid at the same time: this handmade metal wire basket is a true must-have in each household.

Use it to store scarves, towels or other paraphernalia. After all, they deserve to be seen! The black coated finish give the wire basket a bit of a used look that will decorate your bathroom, bedroom or hallway like nothing else.

It’s like she’s floating in her natural habitat while you enjoy her beauty up close and personal. Each time you look into your glass sphere something new will appear in this immortalized piece of nature. Don’t forget: each item is 100% unique! Available in two different sizes and three colors (black, white and beige).

Item: Round metal wire basket Quality: Metal Size: D36xH35cm Color: Antique black - 5021 Product line: 4 pcs

Item: Glass sphere with jelly fish Quality: Glass Size: H12 and H16cm Color: Black - 5020 / white - 5000 / beige - 5022 Product line: 4 pcs

PAGE 170 HOME // WALL DÉCOR // HANDOUT

H900520

H900521 AND H900522

What secrets will you keep in this cute ceramic beauty?

Candy, teabags, hair clips or jewelry: keep all of your favorites stashed in this round box. Each box is fully made of ceramic and finished with a marble print to add some more class to it. Keep it yourself, or give it to a friend.

Trendy, handy and luscious to the eye. These boxes are more than a simply storage box for jewelry and other paraphernalia.

Its wooden base is a true embellishment, but the ceramic top with its realistic marble print turns the box into a true eye-catcher.

Item: Printed round ceramic box Quality: Ceramic Size: 11,5 x 8,5cm Color: Light gray - 5003 Product line: 4 pcs

Item: Storage box wood and marble Quality: Wood and ceramic Size: H900521624 11,5x8,5x5,5cm | H90052262410x15x7cm Color: Light gray - 5003 Product line: 4 pcs

H900737

H900738

Give all your favorite accessories a new home with this handmade jewelry box. Whether you use it to display only your finest jewelry, or simply store all your earrings, bracelets and necklaces, is entirely up to you. Made of smoked glass and a metal frame with chain for that perfect mix of sturdiness and vintage. This rectangular box with slightly steep base is available in two sizes.

Item: Jewelry box Quality: Glass and metal Size: Small: 20x13x5cm and large: 25x18x7,5cm Color: Smoked gray - 5009 Product line: 4 pcs

PAGE 171 HOME // WALL DÉCOR // HANDOUT

H900600

H900601

H900602

H900603

H900604

H900605

Even a piece of bread can be cut in style. The unique combination of marble and wood turn these one-of-a-kind handmade trenchers into proper serve shelves. The wood is composed of sheesham and acacia wood, which is put together with solid marble.

Additional information: Wipe the trencher with a humid cloth and dry immediately. Do not put trencher in the dishwasher. Treat the wood with oil regularly to prevent it from splitting.

Item: Wooden and marble trenchers Quality: Marble with sheesham & acacia wood Size: 30x20cm | 38X30cm | 30x15cm | 40x25cm | 30x15cm | 40x30cm Color: Green - 5160 / black - 5020 / gray - 5004 Product line: 6 pcs

PAGE 172

PAGE 173 HOME // WALL DÉCOR // HANDOUT

H900471

H900474

H900477

H900465

H900468

Color - 5160

Color - 5000

Color - 5140

Color - 1000

Color - 5020

H900472

H900475

H900478

H90046

H900469

Color - 5000

Color - 5020

Color - 0097

Color - 1000

Color - 5000

H900473

H900476

H900479

H900467

H900470

Color - 5003

Color - 5120

Color - 5000

Color - 5022

Color - 5003

Whether you use these tiles as a coaster or as decoration on the wall, is entirely up to you: vary endlessly with these lovely travertine tiles. The prints and shapes can be used to create your own, edgy design with a retro feel. Travertine is originally an off-white colored material, yet we have printed the tiles with other colors.

Additional information: Use duplex tape or tile glue to fasten the tiles on the wall, or use the tiles as coasters or to serve snacks.

Item: Printed travertine tiles Quality: Travertine Size: 10x10cm Color: Variable Product line: 4 pcs

PAGE 174 HOME // WALL DÉCOR // HANDOUT

H900670

H900673

H900677

H900669

H900680

H9006856

H900682

H900679624

H900681

A major trend: meaningful words and phrases in your home. It’s a little bit of positive affirmation we could all use every now and them. These metal words and phrases contribute in their own, original way, while the metal adds a raw edge to them. If you’re into creating a cozy yet slightly edgy vibe, this is your premium choice.

Item: Words and phrases on the wall / table Quality: Metal Size: Variable Color: Black / 5020 Product line: 4 pcs

PAGE 175 HOME // WALL DÉCOR // HANDOUT

H900413

H900266 - H900267 - H900268

It may be easy to put up this wooden cabinet with its metal frame on the wall, but it’s even easier to display your treasured joys in it.

Fine glass or exquisite fragrances for example. This wall cabinet is a perfect addition to your home or store.

Memories on the wall, moments never to be forgotten: there will always be a few seconds in your day to appreciate pictures in a frame. These picture frames and their vintage-look are available in different sizes and can be easily attached to the wall with the chain.

Metal frame with black and copper-colored coating.

Item: Wall cabinet Quality: Wood and metal Size: 34x14x26cm Color: Antique black - 5021 Product line: 1 pc

Item: Picture frames with chain Quality: Glass and metal Size: 10x15cm Portrait | 13x18cm Landscape | 20x25cm Portrait Color: Antique black - 5021 / antique copper - 5185 Product line: 6 pcs

H900565

H900692

There’s a fifties movie star hidden in each woman. These antique-like mirrors make you feel like her again! Put the mirrors on the bathroom or bedroom wall and use the matching shelf to stash your accessories, make-up or hair pins. A classic with a modern twist. A must-have!

Say it with a mirror. On the wall or simply on the kitchen or coffee table. These hexagonal smoked glass copper-colored mirrors can be used in multiple ways: a coaster, to serve snacks or to decorate your wall. Create your own beehive pattern!

Item: Hanging mirror with shelf Quality: Glass and metal Size: 25x5,5x41cm Color: Antique black - 5021 / antique brass - 5180 Product line: 4 pcs

Item: Polygon mirror Quality: Glass Size: 12cm Color: Copper - 5284 Product line: 4 pcs

PAGE 176 HOME // WALL DÉCOR // HANDOUT

H900524

H900526

H900525

H900527

A mirror on the wall, an additional shelf for decoration. These mirrors have it all. The metal, brass-colored edges and their curved corners soften the mirrors, especially when used for depicting tiny, exclusive items. Whether you choose the round or one of the three rectangular models, the mirror will always be a perfect addition to your hallway, bathroom or otherwise. The mirrors match the Reflection-theme in our collection perfectly.

Item: Mirrors with copper edge in different shapes and sizes Quality: Copper and glass Size: 100x25x13cm | 61x25x13cm | 35x17,5x10cm | D60cm Color: Antique brass - 5180 Product line: 1 pc

PAGE 177 HOME // STATIONERY // HANDOUT

H900415 AND H900425

H900416 AND H900426

Get some overview on your stash of magazines with this metal magazine rack! The latest editions you still want to read, or the best magazines you’d love to keep will all get a perfect spot on the living room wall or bathroom door. Available in black, antique brass and white.

A postcard from Greece, the States, Norway or simply from Drenthe. Isn’t it lovely to keep them? This metal postcard rack is a perfect way to display the most beautiful postcards you have received so far. Put the postcard rack in your kitchen, bathroom or living room and let those memories cheer you up every day. Available in black, antique brass and white.

Additional information: The tiny eyes on the corners of the rack can be used to attach the rack to the wall.

Item: Magazine rack Quality: Metal Size: 97x54x4cm Color: Antique brass - 5180 / black - 5020 / white - 5000 Product line: 2 pcs

Additional information: The tiny eyes on the corners of the rack can be used to attach the rack to the wall.

Item: Postcard rack Quality: Metal Size: 97x54x4cm Color: Antique brass - 5180 / black - 5020 / white - 5000 Product line: 2 pcs

Have a nice day

H900240

H900534

Laugh at a joke, think about a quote or get surprised over a lovely drawing. There’s endless ways to experience the small things in life with this paper roll and metal frame. Get busy yourself or get your kids to create their own piece of art and enjoy it as long as you like.

Ready for something new? Tear away the paper using the metal frame and start over.

It’s a trendy and useful piece of memory, this memo pad and its water-colored print. Discover how it instantly brightens up your desk, while being there for you at the times you need it the most.

The water-colored design fits delivery three perfectly, but can be used all year through.

Additional information: Order the refill paper roll separately: H900241624 Item: Paper roll on wall Quality: Paper and metal Size: 62x15x15cm Color: Black - 5020 Product line: 1

Item: Printed memo pad Quality: 100% paper Size: 8x8x12cm Color: Blue - 5140 Product line: 6 pcs

PAGE 178 HOME // STATIONERY // HANDOUT

H900538

H900539

It’s a trendy and useful piece of memory, this note pad and its foil print for daily happy notes. Use it to send unusual messages to your lover or write down ordinary things like your to do’s or groceries.

What’s on your to do list this week? These week planners instantly show you what this week has in store for you: meetings, to do’s, fun stuff and me-time. Simply tear off the last week to see this week’s program, or stick this week’s planning to the fridge. The marble printed backside matches delivery one, but obviously this week planner will serve you all year long.

Item: Note pad with foil print Quality: Paper Size: 11,5x16 cm Color: Gold - 5180 / silver 5182 / black - 5020 Product line: 6 pcs

Item: Week planner Quality: Paper Size: 21x30 cm Color: Off white - 5001 Product line: 6 pcs

H900355

H900395

What do you have to say? These trendy, linen alphabet letters decorate your wall with your favorite message. Create a cozy vibe and inspire others with your words and phrases. The linen and paper turn the festoon into a stylish decoration.

A little laugh and love on your refrigerator: these rubber magnets will entertain you for hours! Find the funniest phrases and the sweetest messages to inspire yourself and others.

Item: Festoon of letters Quality: Paper and linen Size: 15x15cm box Color: Sand - 5026 / gray - 5004 Product line: 6 pcs

Item: Rubber magnets Quality: Rubber Size: 15x15cm Color: Anthracite - 5006 Product line: 4 pcs

Additional information: 2 sheets in package

PAGE 179 HOME // // HANDOUT

H900647 TO H900663 Surprise, congratulate or bring a smile to someone’s face: postcards help you every time. The black and white print with pastels and foil print create an interesting pattern of layers on these postcards. They’re a synergy of the three main themes in our collection: marble, paint spatters and watercolors.

Item: Postcards single/double and different sizes Quality: Paper Size: 10x15cm and 15x21cm(A5) Color: White - 5000 Product line: 6 pcs

PAGE 180 HOME // STATIONERY // HANDOUT

H900665 TO H900668 These posters are our way of inspiring you on paper. Use these posters to decorate your wall, cupboards or noticeboard with funny quotes or graphic designs. The black and white print with pastels and foil print create an interesting pattern of layers on these posters. They’re a synergy of the three main themes in our collection: marble, paint spatters and watercolors.

H900432612 TO H900435612 A little bit of green at home, without having to water it. These posters magically bring the tropics to your home and are part of the ongoing ‘YAYA on the wall collection’. Put them in the antique-like picture frames or pin them to your cabinets.

H9002186 TO H900221 “Sleep tight and don’t let the bed bugs bite.” No worries, these insects will only admire you on paper. These posters magically bring the tropics to your home and are part of the ongoing ‘YAYA on the wall collection’. Put them in the antique-like picture frames or pin them to your cabinets.

Item: Posters with leaves & posters with insects Quality: Paper Size: 42x30cm (A3) Color: White - 5001 Product line: 10 pcs

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PAGE 183 HOME // LIGHTING // HANDOUT

H900587 AND H900588

H900369 AND H900370

Summer or winter: interior and exterior equally deserve a homely feel. That is the reason why we re-introduce these lanterns from our summer collection. Put it in the orangery, garden or living room and let the robust character of this sustainable bamboo wooden glass lantern create an exotic vibe. Available in two sizes.

That is the reason why we re-introduce these lanterns from our summer collection. Put it in the orangery, garden or living room and let the gentle character of this sustainable bamboo wooden glass lantern create an exotic vibe. Available in two sizes.

Additional information: Glass may break when freezing. Put the lantern inside during harsh weather conditions.

Additional information: Glass may break when freezing. Put the lantern inside during harsh weather conditions.

Item: Wooden bamboo lantern Quality: Bamboo and glass Size: 35x55x20cm | 23x33x23cm Color: Black - 5020 Product line: 2 pcs

Item: Wooden bamboo lantern Quality: Wood Size: 35x55x20cm | 23x33x23cm Color: Brown - 5040 Product line: 2 pcs

H900585 AND H900586

H900254 AND H900255

Summer or winter: interior and exterior equally deserve a homely feel. That is the reason why we re-introduce these lanterns from our summer collection. With a slight change, though; we’ve chosen black smoked glass and black painted oak wood to match the season. Put it in the orangery, garden or living room and let the robust character of this sustainable oak wooden glass lantern create a powerful vibe. Available in two sizes.

Summer or winter: interior and exterior equally deserve a homely feel. That is the reason why we re-introduce these lanterns from our summer collection. Put it in the orangery, garden or living room and let the gentle character of this sustainable oak wooden glass lantern create a natural vibe. Available in two sizes.

Additional information: Glass may break when freezing. Put the lantern inside during harsh weather conditions.

Item: Wooden glass lantern Quality: Oak wood and glass Size: 30x30x45cm | 25x25x40cm Color: Black - 5020 Product line: 2 pcs

Additional information: Glass may break when freezing. Put the lantern inside during harsh weather conditions.

Item: Wooden glass lantern Quality: Oak wood and glass Size: 30x30x45cm | 25x25x40cm Color: Brown - 5040 Product line: 2 pcs

PAGE 184 HOME // LIGHTING // HANDOUT

H900189 AND H900640

H900188 AND H900639

Proper lighting over the dinner table or desk is not a luxury; it’s a must-have. These black, copper-colored and gold-colored lamps create a warm look that matches a modern or industrial interior perfectly. Available as pendant or wall light.

Proper lighting over the dinner table or desk is not a luxury; it’s a must-have. These black, copper-colored and gold-colored lamps create a warm look that matches a modern or industrial interior perfectly. Available as pendant or wall light.

Item: Wall light Quality: Metal with finish Size: D15cm Color: Antique black - 5021 / antique copper - 5184 Product line: 4 pcs

Item: Pendant ight Quality: Metal with finish Size: D15cm and cord 2m Color: Antique black - 5021 / antique copper - 5184 Product line: 4 pcs

H900644

H900086

One of this pendant light’s qualities is that it matches each interior design flawlessly. Whether it’s a modern, industrial or rural interior, is unimportant: the light will create a marvelous vibe each time.

This lamp is provided with warm, white LED lighting, 3000 Kelvin (which is a light temperature that is comparable to halogen lighting), creating a soft and warm feel. Diameter: 45 cm. Available in black and gold finish.

Vintage lovers simply cannot go around this beaded pendant lamp. If you’re looking for a light to catch your eye, decorate your ceiling and brighten up your room, this lamp, its off-white beads and wooden frame will blow you away. Create an extraordinary vibe over the dinner table or let it decorate your hallway.

Additional information: This lamp cannot be used with a dimmer.

Item: Pendant light stainless steel Quality: Stainless steel Size: D45cm Color: Antique black - 5021 / antique copper - 5184 Product line: 1 pc

Item: Pendant light with beads Quality: Wood and metal Size: 58x58x75cm Color: Antique wood - 1002 Product line: 1 pc

PAGE 185 HOME // FURNITURE // HANDOUT

H900687 – H900688 Relax with a glass of wine or crawl up in a corner with a book: it’s easy when you have this velvet couch. While offering enough space for at least three people, you could easily cover the seat by taking a nap on your own. The soft stuffing offers plenty of comfort and support to relax your body. Available in dark gray and dark blue.

Instructions: Cushion cases can be washed at 30 degrees using a delicate wash program. Do not tumble dry. Frequent washing may influence the fabric’s quality.

Item: Velvet couch Quality: Velvet Size: 285x106x83cm | 240x106x83cm Color: Dark gray - 5005 / dark blue - 5142 Product line: 1 pc

H900513

H900066-S

This magazine holder was once introduced into one of our collections. No wonder it’s back, because this retro magazine rack is made of strong metal and genuine buffalo leather. The result is a true eye catcher that boosts your interior.

Having little space while needing a cabinet and a table, has never been this easy. This tilting cabinet is the perfect solution for those who need to be clever when decorating smaller rooms. You can instantly turn this five-shelf cabinet into a table to work on or visa versa. The metal frame and its wooden shelves will give the room a homely and modern feel.

Additional information: Rub oil into the leather to prevent dryness.

Additional information: Wood is a natural resource. Remove stains immediately to prevent the wood from absorbing them. Cleanse with a moist or dry cloth.

Item: Magazine holder Quality: Metal and leather Size: 46x24x40cm Color: Brown -5040 Product line: 1 pc

Item: Tilting cabinet Quality: Metal and pinewood Size: 92x30cm Color: Brown - 5040 Product line: 1 pc

PAGE 186 HOME // FURNITURE // HANDOUT

H900696

H900686

This modern dining chair oozes a nice and open feel thanks to the metal base of the supporting surface. We love how the back of the chair smoothly runs over into the seat to ensure maximum comfort.

The cover is made of canvas to add a modern and edgy look.

Back to school? This sounds completely different when taking one look at this trendy and retro school chair. Its polyester seat and its manually NS-coated metal frame (NithrothermSpray is an environmentally friendly coating technique) turn this chair into a quirky item that adds a feeling of peculiarity to the room.

Item: Dining chair with canvas seating Quality: Seating: 100%canvas and metal base Size: 42x54x81cm Color: Off white - 5001 / gray - 5004 / black - 5020 Product line: 1 pc

Item: Retro school chair Quality: Polyester and metal frame Size: 46x57x88cm Color: Black - 5020 / gray - 5004 / sand - 5026 Product line: 1 pc

H991011

H900695

Having a bite to eat is a moment of pure joy in itself. A comfortable chair will undoubtedly enhance that experience of fine flavors. These comfortable dining chairs with metal frame will make sure you get to enjoy that simple cup of coffee or that meal with the family. See how the soft cushions and the metal frame create a highly interesting contrast.

This trendy dining chair offers great comfort when you’re enjoying a home cooked meal, as the back of the chair smoothly blends into the seat. The velvet covering adds a feeling of luxury, whereas the oak base gives it an edgy contrast. A classic chair with trendy assets and a rural feel.

Additional information: Cushion cases cannot be washed in the washing machine. Cleanse the seat by using a mild product, suitable for furniture.

Item: Dining chair with metal frame Quality: Metal and canvas Size: 65x65x86cm Color: Fog - 5167 / gray - 5004 Product line: 1 pc

Item: Dining chair with velvet seating Quality: Velvet seating and oak base Measurements: 42x54x81cm Color: Gray-green - 5010 / blue-black - 5184 Product line: 1 pc

PAGE 187 HOME // FURNITURE // HANDOUT

H900697 This modern lounge chair is designed with a long seat and a comfortable back seat that will easily allow you to crawl up in it with a hot cup of coffee. The velvet cover adds a fine touch of luxury to the chair, whereas the oak seat legs give it a rural retro-feel. Available in gray-green and blue-black. A Item: Velvet lounge chair Quality: Seating - 65% viscose, 35% polyester and seat legs Size: 64x77x78cm Color: Gray-green - 5010 / blue-black - 5184 Product line: 1 pc

H991017

H900247

Sit back and relax! We all need our moments of solitude and mere relaxation. This lounge chair will give you nothing less. Experience how the deep seating, high backrest and comfortable side edges will support your body perfectly while you enjoy a good book. If you need to add some more comfort and seating space to your modern interior, this chair is the way to go.

Lift up those feet or take a seat! This square shaped taboret made of buffalo leather will come in handy when you need an extra seat or simply want to relax. And not just that: it’s a perfect match for a rural look and feel as well. The taboret has a comfortable, firm seat that can be used for any occasion.

Additional information: Cushion cases cannot be washed in the washing machine. Cleanse the seat by using a mild product, suitable for furniture.

Item: Lounge chair with metal frame Quality: metal and canvas Size: 77x87x76cm Color: Gray - 5004 Product line: 1 pc

Additional information: To prevent the leather from drying out, rub it in with oil on a regular basis.

Item: Leather square taboret Quality: Buffalo leather Size: 60x60x40cm Color: Brown - 5040 Product line: 1 pc

PAGE 188 HOME // FURNITURE // HANDOUT

H900376

H900377 AND H900698

This dinner table with its metal frame will give your room a robust look with a spacious feel. The tabletop is made of recycled and untreated elmwood, made of old doors, to create a rural appeal. High longevity due to high quality material guaranteed!

Additional information: Wooden tabletop: Wood is a natural resource and highly susceptible to temperature changes. Minor splitting is common and does not diminish the table’s quality. Wipe tabletop with a moist cloth only, no other treatment required.

Item: Oval table Quality: Pine tree Size: 240x120x78cm Color: Brown - 5040 Product line: 1 pc

Item: Rectangular table Quality: Elmwood Size: 240x120x78cm and 200x120x78cm Color: Brown - 5040 Product line: 1 pc

H900308

H990832

It’s a coffee table with a rural feel, yet slightly different than you might expect. If there’s anything extraordinary about this coffee table, it’s the foldaway tabletop that can be lifted up for you to work on comfortably, while storing your laptop and other items underneath when putting it back in its place. Available in old-oak for a robust look or walnut finish (meaning only the top layer of the material is walnut with a smooth surface) with a metal black-coated frame.

How would you like to put your cup of tea, candle or book on a small table right next to your seat? This set of three marble side tables is easily folded together when not in use, saving space instantly. When you need another table to serve your needs from up close, simply take on of the tables and put it where you want it. The marble tabletop and metal, brass-coated frame add a fine vintage look to these side tables.

Additional information: Rinse the tabletop with a moist or dry cloth.

Wood is a natural resource and highly susceptible to temperature changes. Minor splitting is common.

Additional information: Marble is a natural resource. Remove stains instantly to prevent absorption.

Item: Foldaway coffee table with storage option Quality: Metal and oak wood Size: 120X70X40cm Color: Gray wash - 5004 Product line: 1 pc

Item: Marble side tables - set of 3 Quality: Metal and marble Size: Small: 43x25x44cm / Medium: 51x31x52cm / Large: 59x40x61cm Color: Brass - 99999 Product line: 1 pc

PAGE 189 HOME // SCENTS // HANDOUT

H900263

H900261

H900265

H900264

H900262

Tickle your senses at home and let these lovely fragrances add a little extra to the vibe. Choose an even spread of your favorite scent by getting the diffuser or go for a temporary scent with some additional warmth by lighting the candle. A quick fix whenever or wherever you need it? Use the scented spray. Available in four fragrances: Cashmere, Cotton, Linen and Silk.

Additional information: The concrete candleholder is similar to the bottom-side of the diffuser. When getting a refill for the diffuser (delivered with wooden top), simply use your concrete candleholder and your diffuser will be complete. Bought the diffuser first? Simply use the concrete bottom-side as candleholder.

Item: YAYA Fragrances Quality: Concrete, glass, cork, wood Size: Several sizes Scent: Cotton - 1035 / silk - 1036 / cashmere - 1034 / linen - 1037 Product line: 4 pcs

PAGE 190 HOME // CHRISTMAS DECORATION // HANDOUT

H900745

H900746

H900747

H900748

A classic Christmas vibe with a trendy touch: let these glass snow globes and their old silver base decorate your house like never before.

Whether you choose the owl, the reindeer, the Christmas tree or the little house, will make no difference to the fine tune and the festive feeling it provides. Now‌ shake it!

Item: Snow globe Quality: Glass Size: 10x10x15cm Color: Old silver - 5189 Product line: 4 pcs

PAGE 191 HOME // CHRISTMAS DECORATION // HANDOUT

H900739 TO H900741 Get the perfect Christmas holiday vibe with these handmade old-looking tea light holders. Give your home a little antique-like look with the old brown and old copper coating on these items. Available in three designs: star, tree and reindeer.

Item: Tea light holders: star, tree and reindeer Quality: Metal Size: H10cm Color: Antique brown - 5046 / antique copper - 5185 Product line: 4 pcs

H900591 TO H900597 Let’s decorate the Christmas tree! This year, however, we’re going for something a little different. These wonderful marble pendants and their smooth finish add a little touch of luxury, whereas the leather string gives them a trendy and sturdy feel. Available in several designs and colors.

Item: Marble Christmas pendants Quality: Marble with leather string Measurements: Height 9cm Color: Dark green - 5168 / black - 5020 / white - 5000 Product line: 6 pcs

PAGE 192 HOME // CHRISTMAS DECORATION // HANDOUT

H900723

H900724

H900722

These handmade star-shaped candleholders quickly add a festive vibe during the holiday season. Put a tea light in the big star and our mini candles in the small star. Made of metal with an antique black coating for an edgy feel.

It’s a Christmas tree; just a little different. This handmade metal wired tree can be folded or unfolded in the blink of an eye. Simply pin it to the door or wall using the small eye on the top of the tree and attach all those heartwarming Christmas cards to the clips. It will create a homely and festive feel instantly.

Item: Star-shaped candleholders Quality: Metal Size: Small 6cm | Large: 11.5cm Color: Antique black - 5021 Product line: 6 pcs

Item: Folded Christmas tree including 15 clips Quality: Metal Size: 76x97cm Color: Black -5020 Product line: 6 pcs

PAGE 193 HOME // CHRISTMAS DECORATION // HANDOUT

H900624 TO H900627, H900630

H900631 TO H900635 Decorate the Christmas tree with these handmade aluminum Christmas pendants that add just a hint of that old-fashioned holiday vibe due to their antique look. While the antique coating adds some authenticity, the leather string gently adds a little sturdiness. Available in antique dark silver and antique copper.

Item: Metal Christmas pendants in variable designs Quality: Aluminum Measurements: Variable Color: Antique silver - 5183 / antique copper - 5185 Product line: 6 pcs

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