YAYA FALL/WINTER'15 IN-STORE SEASONGUIDE by YAYA

IN-STORE SEASONGUIDE FA L L / W I N T E R 2 0 1 5

YAYA fall/winter 2015 / Online In-store Seasonsuide

“We believe the YAYA woman doesn’t need a lot to look great. We prefer to make essential clothes, rather than superfluous ones. Not basics, but important elements in every woman’s wardrobe” - Marco Draijer

YAYA In-store season guide This in-store guide for the YAYA Fall/Winter collection 2015 of delivery 1, 2 and 3 provides guidelines in-season on how to present the YAYA collection. Each delivery highlights a theme which contains key items and are illustrated and highlighted per delivery. These key items are part of our marketing campaigns. This guide provides an overview of all collection items, VM (visual merchandising) instructions per delivery and extra information about our trouser fittings. Best of luck this season! X YAYA

Storytelling / Campaign ITEM / VM instructions SOCIAL MEDIA FOCUS / Article book

Storytelling / Campaign ITEM / VM instructions SOCIAL MEDIA FOCUS / Article book / FITTING TROUSERS DW 1-3

Storytelling / Campaign ITEM / VM instructions SOCIAL MEDIA FOCUS / Article book

Storytelling / Campaign ITEM / VM instructions / SOCIAL MEDIA FOCUS Article book / FITTING TROUSERS DW 4-6 / MARKETING ITEMS AND Goodies

HOME ARTICLES

I WOKE UP LIKE THIS

WHEN GIRL MEETS BOY

WOOL ME TENDER

I’M INTO FOLK

ICE ICE BABY

SHOW

HOME COLLECTION

1 I WOKE UP LIKE THIS Embrace comfort in a big way The idea behind this delivery was to show a new softness created out of a heightened understanding of what a woman feels good in. A basic piece you cannot miss this season is the draped “jogging” pants. Wear them together with a super soft singlet (with suede details ) and a straight long cardigan. It’s more like a super long cardigan coat and in winter you will have loads of opportunities to wear it.

8 - CAMPAIGN ITEMS / DELIVERY 1 / I WOKE UP LIKE THIS

SILVER GREY CARDIGAN This cardigan is made of 100% pure cotton. The soft, knitted, sweatshirt type material hugs your skin. • • • •

Round neckline Open design to just above the calf Inside-out stitching Rough, unfinished seams

KIMONO JACKET A kimono jacket made of a fine mix of 50% cotton and 45% linen. Linen is a very strong and sustainable material and gets better with age. In combination with the warm and soft cotton this is a favourite item to wear. • • • • •

CASHMERE SWEATER A comfortable pullover made from a fine mix of 95% cotton and 5% cashmere. Cashmere has an extremely soft and flexible quality, making it wonderful to wear. • • • •

Boat neck Fine garter stitch Splits on the sides The back is slightly longer than the front

Traditional kimono design Completely lined Raglan sleeves turned up Deep pockets Loose fit

I WOKE UP LIKE THIS / DELIVERY 1 / CAMPAIGN ITEMS - 9

COTTON BLOUSE The blouse is made of 100% pure cotton. This woven cotton feels very soft which makes it comfortable to wear and feels nice on your skin. • • • •

Classic shirt collar Concealed button facing with decorative stitching details Narrow cuffs Straight fitting

COCOON JACKET This jacket is made from a light wool mix of 38% polyester, 32% acrylic and 30% wool. The lining is 53% polyester en 46% viscose. Wool coats can be worn throughout the whole year on both warm and cold days. It has a classic look but can also be easily combined for that relaxed look. • • • •

I WOKE UP LIKE THIS T-SHIRT The jersey T-shirt is made of 100% pure cotton. Jersey cotton is one of the knitted cottons. It feels very soft, warm and comfortable, this will be your favourite tee. Jersey is a slightly thicker material, it is suitable for the colder days of the year. • • • •

Text “I woke up like this” Straight, fitted model Unfinished edging around the neckline and the bottom The letters “I” are silver metallic

Rever collar Single breasted Large front pockets Completely lined

I WOKE UP LIKE THIS / DELIVERY 1 / CAMPAIGN ITEMS - 11

JUMPSUIT The jumpsuit is made from a soft, sweatshirt type material of 100% pure cotton. This makes it very comfortable to wear. It is your best friend when you’re having a day off to lounge on the couch. • Front pockets • Welt pockets behind • Knitted rib finish • Matching scarf • Baggy fit

BAGGY TROUSER These trousers are made of a soft viscose (80%), 14% wool and 6% elastane. Viscose feels very soft on the skin and has a luxurious look. Wool is comfortable to wear on both warm and cold days and is also very stretchy. Because it is combined with elastane, the trousers move with your body. • • • • • • •

5-pocket jeans These 5-pocket jeans are made of 98% cotton and 2% elastane. Due to the soft and stretchy material (elastane), the jeans keep their shape and at the same time remain comfortable to wear. • • • •

A zip with a button Washed & ripped look on the front Skinny fit Mid-waist

Elastic waist Ties in front with copper details Front pockets Welt pockets behind Baggy fit as far as the calves and the rest fitted Relaxed fit Mid-waist

12 - VM INSTRUCTIONS / DELIVERY 1 / I WOKE UP LIKE THIS

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. SUCCESSFUL VISUAL MERCHANDISING IS: • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commercially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

I WOKE UP LIKE THIS / DELIVERY 1 / VM INSTRUCTIONS - 13

WALL PRESENTATIONS The styling department creates collections by using themes and sets. This is the best way to sell the collection. Please try to present the collection as sets in your store as shown in the wall presentations. It makes it easier for the customer to shop when you present the collection in this way.

WALL PRESENTATIONS Always try to present a top at the beginning of the rail and a bottom piece at the end of the rail. Dress up front presentations, it is highly probable that the customer will buy the complete set if well presented.

14 - VM INSTRUCTIONS / DELIVERY 1 / I WOKE UP LIKE THIS

DETAILS Roll up sleeves and trouser legs for a nonchalant effect.

TABLE PRESENTATIONS Tables are the best selling points in your store. Make theme tables and present the collection in sets. You have to make shopping as easy as possible for the customer. When a sales person is busy and cannot help a customer, the customer should be easily able to find the sets by herself. Also pay attention to details, let our photos guide you.

I WOKE UP LIKE THIS / DELIVERY 1 / VM INSTRUCTIONS - 15

PROMO CARDS & KEY ITEMS Itâ&#x20AC;&#x2122;s important to present the key items in an obvious spot in your store together with the key look cards. The key items are promoted online and in the press. When a customer has seen a key item somewhere online and sees the item again with a matching promo card she recognizes the item and will be more tempted to buy it.

MARKETING & WINDOW STYLES During the campaign, if possible, use the styles below in your shop window. You can add extra styles of your choice to these window items. We will be promoting these marketing styles using various marketing channels so itâ&#x20AC;&#x2122;s important that you also promote these styles in your shop and in the windows. This will make it easier for the customer to find the styles she has seen in magazines or online.

- FACEBOOK PFOCUS / DELIVERY 1 / I WOKE UP LIKE THIS

I WOKE UP LIKE THIS / DELIVERY 1 / SOCIAL MEDIA FOCUS - 17

SOCIAL MEDIA FOCUS WEEK 31-32-33

CASHMERE SWEATER 003922

5-POCKET JEANS 021588

SILVER GREY CARDIGAN 0090899

WHITE BLOUSE 012197

DRAPE PANTS 021580

jumpsuit 021589

DEN BoSCh

I WOKE UP LIKE THIS T-SHIRT 090934

18 - ARTICLE BOOK - NOOS / DELIVERY 1 / I WOKE UP LIKE THIS

003966-5W1

090527-5W1

99691 44203 44002 71502 94104

100% CO

10602 990704 94104 00001

92% CO / 8% EA

092030-5W1 10602 990704 94104 00001

92% CO / 8% EA

003890-5W2 996932 314052 00001

003889-5W2 996932 314052 00001

100% CO

I WOKE UP LIKE THIS / DELIVERY 1 / ARTICLE BOOK - 19

003920

003922

999372 44203 99691

99859 998832 94104

CAMPAIGN 70% PA / 20% WP / 10% WO

95% CO / 5% WS

003923

090899 44203 71502 94104

003927

44203 94104

99691 99859 998832 94104

CAMPAIGN 100% CO

70% PA / 20% WP / 10% WO

100% CO

003932-5W1 44203 44002 99691 71502 94104

70% CO / 30% MD / 2ND 100% CO

99859 94104

95% CO / 5% WS

003963-5W1

003960-5W1

44002 44203 44505 99691 71502 94104

44203 71502 94104

100% CO

003934

100% CO

20 - ARTICLE BOOK / DELIVERY 1 / I WOKE UP LIKE THIS

012198

012197

44203 74021 94104

00000 80201

CAMPAIGN 100% CO

51% CP / 49% VI

012215-5W1

012199

44203 71502 94104

44202 44505 74021

100% VI

012233 94104

100% VI

I WOKE UP LIKE THIS / DELIVERY 1 / ARTICLE BOOK - 21

021500-5W1

021580

71502 94104

44203 93901

442031 715021

CAMPAIGN 97% CO / 3% EA

80% VI / 14% WO / 6% EA

021586-5W1

021585

98% CO / 2% EA

71502 94104

CAMPAIGN

01113 01114

021591

71502

CAMPAIGN 100% CO

021606-5W1

98% CO / 2% EA

021589

021588-W51 01113

98% CO / 2% EA

021587-5W1 74021 94104

44203 74021 94104

44203 71502 94104

100% CO

100% VI

98% CO / 2% EA

021607-5W1

990704 99872

74% PL / 24% VI / 2% EA

I WOKE UP LIKE THIS / DELIVERY 1 / ARTICLE BOOK - 23

044194

044196

94104

050218-5W1

71502 94104

44002 80201

100% PU

50% PL / 45% VIS / 5% EA

100% LEATHER

050278

050252-5W1 44203 94104

71502 94104

CAMPAIGN 100% PU

56% CO / 44% VI

050285

081438 71502 74021 94104

44203 74021 94104

100% PU

94104

85% CO / 15% PES

100% VI

081453-5W1

081439

081454

94104

090891 44203 71502 94104

94104

CAMPAIGN 71% PL / 26% VI / 3% EA

100% CO

85% VI / 15% WO

24 - ARTICLE BOOK / DELIVERY 1 / I WOKE UP LIKE THIS

090898

090892

44203 71502 94104

71502 94104

85% VI / 15% WO

090901

090902

44203 71502 94104

100% VI

44203 71502 94104

100% VI

090923

090903

090924

00000 44203

44203 71502

100% CO

74021 94021 99859

100% CO

090934

090965

00000 990704 94104

442031 715021

CAMPAIGN 100% CO

100% VI

I WOKE UP LIKE THIS / DELIVERY 1 / ARTICLE BOOK - 25

093028-5W1

44002 44203 99692 74021 94104

100%CO

093030-5W1

00000 44203 71502 74021 94104

100%CO

093031-5W1 44002 44203 74021 94104

100%CO

093032-5W1

44002 44203 74021 94104

100%CO

26 - ARTICLE BOOK / DELIVERY 1 / I WOKE UP LIKE THIS

0035

44002 93901 99697

100% CO

990481

990480

990390-5W1

0035

LOLA

LOLA 15

990494

990493 44002 71502

990496 00000 00001

44203 71502 93901

CAMPAIGN 100% VI

100% CO

990501

990503 71502 94104

99695 94104 99697

CAMPAIGN

990504 44002 44203

CAMPAIGN

990505 44002 93901

990506 44002 93901

I WOKE UP LIKE THIS / DELIVERY 1 / ARTICLE BOOK - 27

990510

990514

99959 99967

990517

802011 998451

44002 71502 93901

990528 10602 00001

CAMPAIGN

004000 99691 99872

990516

000011

990531

71502 94104

2 WHEN GIRL MEETS BOY Approachable cool-girl looks Since the sport-trend is still going strong we have translated sporty and boyish into approachable cool-girl looks. We are pitting masculine against feminine, architectural design against commerce and classicism against sensuality. You are free to be both sensible and reckless, womanly and boyish and feminine and tough.

30 - CAMPAIGN ITEMS / DELIVERY 2 / WHEN GIRL MEETS BOY

FAUX LEATHER JOGGER These trousers are made of 100% polyurethane. Comfortable to wear due to the soft stretch material and the brushed material inside. Wear them low and loose. Turn the legs up for a contrasting look. • • • • • •

Leather-look Elastic waistband Front pockets Welt pockets at the back Baggy fit with a tapered leg Mid-waist

SPORT STRIPE CARDIGAN This cardigan is made from a luxurious wool blend of 34% wool, 34% mohair, 27% polyamide and 5% elastane. Mohair is made of the highest quality selected angora goat wool and the yarns, which are very shiny and smooth, making it a ‘’must’’ to wear. Note: Mohair does not irritate the skin, ideal for people who are sensitive to wool. Note 2: Luckily no animals were harmed. • • • • •

SILKY LOOK TOP A top made of 100% viscose. Viscose has the same quality as cotton and feels soft and light on the skin. Because of the smooth quality of the yarn, the top has a silky look. • • • • •

Silky look V-neck The neckline has an elastic rib finish Straight model The back is slightly longer than the front

Light open knit Deep v-neck Button facing with 3 buttonholes Small front pockets Vertical lines on the sleeves

WHEN GIRL MEETS BOY / DELIVERY 2 / CAMPAIGN ITEMS - 31

SILKY BLOUSE The blouse is made of 100% silk, soft and luxurious. With its extremely smooth and soft texture, this blouse will be the ultimate eye-catcher for every woman. And because of its fine structure, the material falls in a supple and soft way. Silk cools and warms simultaneously, this item is perfect for the warm and colder winter days. • • • •

Classic collar Concealed button facing with decorative stitching details Narrow cuffs Straight fit

LIGHT KNIT This light knit is made of 35% polyamide, 30% viscose, 30% wool and 5% cashmere. Cashmere has an extremely soft and flexible quality. That’s why cashmere feels very soft on the skin. • Number 11 on the back • Loose fit

WHEN GIRL MEETS BOY / DELIVERY 2 / CAMPAIGN ITEMS- 33

WOVEN BLAZER The blazer is made of 96% polyester and 4% elastane. The lining is 100% polyester. Polyester doesn’t shrink and discolour and has a high abrasion resistance. This makes the blazer a big hit for long long time. • • • •

Open model Completely lined Rever collar Boyfriend fit

WOVEN TROUSER These woven trousers are made of 97% polyester en 3% elastane. The mix makes it soft yet strong and it has a little stretch. The stretch makes these trousers very comfortable to wear. • • • • • •

GIRL MEETS BOY T-SHIRT This jersey t-shirt is made of 100% pure cotton. You will want to wear it everyday because of the soft and comfortable qualities. Because jersey is a slightly thicker material it is suitable for the colder days of the year. • • •

Text “When girl meets boy” Straight, fitted model Rolled hem around the neckline and around the bottom.

Elastic waistband. Front pockets Welt pocket behind Piping along the seams Tapered fit Mid-waist

34 - VM INSTRUCTIONS / DELIVERY 2 /WHEN GIRL MEETS BOY

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commercially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

WHEN GIRL MEETS BOY / DELIVERY 2 / VM INSTRUCTIONS 35

- VM INSTRUCTIONS / DELIVERY 2 / WHEN GIRL MEETS BOY

DETAILS Roll up sleeves and trouser legs for a nonchalant effect.

WHEN GIRL MEETS BOY / DELIVERY 2 / VM INSTRUCTIONS -

WHEN GIRL MEETS BOY / DELIVERY 2 / SOCIAL MEDIA FOCUS - 39

SOCIAL MEDIA FOCUS WEEK 34-35-36

SPORT STRIPE CARDIGAN 003938

WOVEN BLA ZER 050284

TRACKPANT 021603

LIGHT KNIT 003928

WOVEN TROUSER 021598

SILKY BLOUSE 012202

DEN BoSCh

WHEN GIRL MEETS BOY T-SHIRT 090935

40 - ARTICLE BOOK / DELIVERY 2 / WHEN GIRL MEETS BOY

003928 99859 99959 99872

003929 99859 998832 94104

CAMPAIGN 35% PC / 30% VI / 30 % WO / 5% WS

35% PC / 30% VI / 30 % WO / 5% WS

003930 99693 99694 94104

35% PC / 30% VI / 30 % WO / 5% WS

95% CO / 5% WS

003932-5W1 99694

003931 99859 99959 99872

70% CO / 30% MD / 2ND 100% CO

003938 99691 94104

003936 99859 94104

003933 94104

CAMPAIGN 70% CO / 30% MD / 2ND 100% CO

35% PC / 30% PL / 15 % TL / 12% PA / 8% SE

003963-5W1

003966-5W2

99694

100% CO

34% WO / 34% WM / 27% PA / 5% EA

012200

71502

100% CO

44203

100% VI

WHEN GIRL MEETS BOY / DELIVERY 2 / ARTICLE BOOK 41

012201

012202

00000 99693 94104

10602 94104 99695

CAMPAIGN 100% CO

100% SE

012203

012205

44203 94104

10602 99694 99695 94104

100% VI

012215-5W1

012206

99695

10602 99695 94104

100% VI

96% PL / 4% EA

44203 94104

100% VI

044198 94104 00001

012216

044214 94104 99691

044213 00001

90% PL / 10 % EU

80% CO / 15% PL / 5% EA

WHEN GIRL MEETS BOY / DELIVERY 2 / ARTICLE BOOK -

021524-5W2 71502 94104

63% PL / 33% CV / 4% EA

021530-5W2 44002 99695 71502 94104 00001

100% PU

021587-5W1

99695 80201

98% CO / 2% EA

021586-5W1 99695 80201

98% CO / 2% EA

021592 44203 99695

021590-5W2 01111

98% CO / 2% EA

021598 94104 00001

98% CO / 2% EA

021603 99695 71502 93901

021599 94104 00001

99691 71502 94104

80% / 15% PL / 5% EA

CAMPAIGN 96% PL / 4% EA

021605

021594 99695

95% CO / 4% PL / 1% EA

CAMPAIGN 96% PL / 4% EA

100% PU

44 - ARTICLE BOOK / DELIVERY 2 / WHEN GIRL MEETS BOY

050283 44203 99693 00001

63% PL / 33% V1 / 4% EA / LN: 100% AC

96% PL / 4% EA

060232 71502

100% PL

050284 94104 00001

100% CO

100% PL

090905 99693 99695

081453-5W1 99872

71% PL / 26% VI / 3% EA

95% PIMA CO / 5% EA

090908 715021 941041 996951

50% PL / 38% VI / 12% LI

081441 94104 71502

060233 44002 71502

090909 00000 94104 99967

95% PIMA CO / 5% EA

WHEN GIRL MEETS BOY / DELIVERY 2 / ARTICLE BOOK 45

090910 94104 99695 99967

100% CO

090911 99695 998832 99967

71% PL / 26% VI / 3% EA

090912

090920 99872 998832

44203

090935 99859

CAMPAIGN 85% VI / 15% WO

100% CO

50% PL / 38% VI / 12% LI

090962

090937 94104 00001

093028-5W2

99691 94104

99694

CAMPAIGN 80% CO / 15% PL / 5% EA

95% PIMA CO / 5% EA

093030-5W1

093031-5W1

99694 00001

100% Co

100% CO

093032-5W1

99694

100% CO

99693 99694

100% Co

WHEN GIRL MEETS BOY / DELIVERY 2 / ARTICLE BOOK - 47

990410-5W2 44002 99992 00001

100% LEATHER

990489 44203 80201

95% CO / 5% LEATHER

990498 000001

100% CO

990499 999681

100% LEATHER

990500 999351

100% LEATHER

990509

100% LEATHER

990511 44002 99992 00001

80201 99694

100% WO

990490 93901 99697

100% LEATHER

3 WOOL ME TENDER Knitwear, Knitwear where fore art thou? Fall and winter are prime YAYA seasons crying out for knitwear in all kinds of styles. Pencil skirts are very “on” this season and we love the great combinations of the high waisted ones with cropped tops. So we’ve created this super soft suede top to wear on top. Another statement piece this season is a cool oversized wool blend coat with a heavy blanket stripe. Accessorize with fine knitted scarves and matching beanies.

50 - CAMPAIGN ITEMS / DELIVERY 3 / WOOL ME TENDER

SUEDE TOP The front of the top is made of 100% Leather. The back is a melanged blend of 55% cotton and 45% viscose. The brushed leather has a soft velvety look and makes it feel very soft. Due to the combination with cotton and viscose, this top is very nice to wear, because of it’s breathable and durable qualities • • • • • •

A-line top Notch with a hook and eye closure at the back. Darts just below the bust Rough unfinished seams Back is slightly longer Falls to just under the hips

PENCIL SKIRT The pencil skirt is made of 36% acrylic, 30% wool, 11% linen, 20% polyamide and 3% elastane. Acrylic has a wool-like appearance. Wool, acrylic and linen are often blended together to improve wrinkle resistance and give the item other desirable qualities. • • • • •

MOHAIR CARDIGAN This cardigan is made of 34% wool, 34% mohair, 27% polyamide, 5% elastane. Mohair wool is a very beautiful, luxurious and durable material produced by angora goats. It is one of the warmest natural material known so this will be the perfect cardigan for cosy winter days. Note: Mohair does not irritate the skin, ideal for people who are sensitive to wool. • • • • • •

Light, open knitted design Shawl collar Small pockets in the front Stitched seams Around the bottom edge a contrasting rib knit. Model comes as far as the knees

Elastic, knitted waistband. Open, knitted details Rib binding on the top and bottom of the skirt Slim fit Comes to under the knee

WOOL ME TENDER / DELIVERY 3 / CAMPAIGN ITEMS - 51

KNITTED JUMPSUIT A knitted jumpsuit made from a super-soft wool mix of 29% polyamide, 23% viscose, 23% wool, 20% elastane and 5% cashmere. Cashmere is luxurious with an extraordinary soft quality, which ensures a very comfortable fit and will never irritate the (sensitive) skin. • • • • • • • •

Fitted sleeves Zip at the back Elastic waist, tied at the front Pockets at the front and at the back Knitted ribbing Baggy fit as far as the calves and the rest fitted Relaxed fit Mid-waist

WOOL PONCHO This poncho is made of 100% wool. Wear this woolly poncho as an overcoat, guaranteed it will keep you warm. The brushed wool has a velvety look and makes it feel very soft. • • • •

2 tone open design 3/4 length sleeves 2 patch pockets Wool fringes

52 - CAMPAIGN ITEMS / DELIVERY 3 / WOOL ME TENDER

SHEARLING JACKET This coat is made of 50% Wool and 50% Polyester. The lining is 100% Polyester. This lammy coat is perfect for the cold winter days. The wool on the outside and the lammy (polyester) on the inside will help to keep you warm, even in the most extreme weather conditions. • • • • • • •

Large rever collar in a lammy material Asymmetric stitched zip Pockets with a zip Buckles Inside out seams Short, straight model Comes to just above the hips

TOP This top is made of 95% Polyester en 5% Elastane. The polyester is a suede-type material which has an almost velvet appearance. This top is very comfortable to wear due to the stretch material fit. • • • •

5-POCKET JEANS These 5-pocket jeans are made of 98% cotton and 2% elastane. Due to the soft and stretchy material (elastane), the jeans stays in perfect condition and is at the same time very comfortable to wear. • • • •

A zip with a button Washed & ripped look on the front Skinny fit Mid-waist

V-neck Straight, fitted model A rib finish around the neckline and arm holes. Comes to just below the hips

WOOL ME TENDER / DELIVERY 3 / CAMPAIGN ITEMS 53

SUEDE JACKET This short-sleeved jacket is made of 100% soft-touch leather. The lining is 55% cotton and 45% Viscose. Suede leather is softer than standard “full-grain” leather and has a brushed look. It is so soft and comfortable it’s like your second skin. • • • •

Raised collar Completely lined with jersey material Snap fasteners Patch pockets

WOOL ME TENDER T-SHIRT The jersey T-shirt is made of 100% pure cotton. Jersey cotton is one of the knitted cottons. It feels very soft, warm and comfortable, this will be your favourite tee. Jersey is a slightly thicker material, it is suitable for the colder days of the year. • • • • •

HIGH WAIST JEANS These jeans are made of 99% cotton and 1% Elastane. It is very comfortable to wear due to the elastane in the material. Due to the combination with elastane the trousers will be adjust to the movement of your body. • • • •

Zip with button Washed look on the front Skinny fit High-waist

Text “Wool me tender”, stitched in 2 different colours Round neck Short sleeves Rolled hem around the neckline and around the bottom. Long fitted model

56 - VM INSTRUCTIONS / DELIVERY 3 / WOOL ME TENDER

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. SUCCESSFUL VISUAL MERCHANDISING IS: • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commerc ially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

WOOL ME TENDER / DELIVERY 3 / VM INSTRUCTIONS - 57

58 - VM INSTRUCTIONS / DELIVERY 3 / WOOL ME TENDER

DETAILS Roll up sleeves and trouser legs for a nonchalant effect.

WOOL ME TENDER / DELIVERY 3 / VM INSTRUCTIONS - 59

WOOL ME TENDER / DELIVERY 3 / SOCIAL MEDIA FOCUS - 61

SOCIAL MEDIA FOCUS WEEK 36-37-38

PENCIL SKIRT 003952

PONCHO 050293

SHEARLING JACKET 060236

WOOL ME TENDER T-SHIRT 090936

MOHAIR CARDIGAN 003949

JUMPSUIT 003959

SUEDE TOP 090890

SUEDE BLA ZER 050286

DEN BoSCh

62 - ARTICLE BOOK / DELIVERY 3 / WOOL ME TENDER

003940 99691 99872

35% PA / 30% VI / 30% WO / 5% WS

003943

003944

99959 99872

30% WO / 30% WP / 26% PC / 13% PA / 1% EA

003946

99959 99872 99697

53% CO / 40% CV / 7% PA

003947

99959 99859

003949

99959 99859

99959 996972 99872

CAMPAIGN 36% PC / 30% WO / 20% PA / 11% LI / 3% EA

003950

36% PC / 30% WO / 20% PA / 11% LI / 3% EA

34% WO / 34% WM/ 27% PA / 5% EA

003952 99872 99959

99872

003953 44002 93901

CAMPAIGN 78% CO / 22% WO

36% PC / 30% WO / 20% PA / 11% LI / 3% EA

003954 99872 99959

003957 44002 99872

72% VI / 28% POL

003959 71212 99872

CAMPAIGN 30% WO / 30% WP / 26% PC / 13% PA / 1% EA

35% PA / 30% VI / 30% WO / 5% WS

29% PA / 24% VI/ 24%WO/ 20%EA / 3% WS

WOOL ME TENDER / DELIVER 3 / ARTICLE BOOK - 63

012208

003964-5W2

996971 802011

99859 44203 99959 99697 99872

80% VI / 16% PA / 4% EA

100% CO

012210

012209

44002 99693

80201

95% PL / 5% EA

012211 71212 80201

100% VI

61% CLY / 39% VI

012235

012213 99692 99697 93901

100% VI

99692 99697 93901

100% VI

003941

93901

003942 99872 99959

021586-5W1 99697

021587-5W1 99697

CAMPAIGN 80% VI / 16% PA / 4% EA

29% PA / 24% VI / 24% WO / 20% EA / 3%WS

98% CO / 2% EA

WOOL ME TENDER / DELIVERY 3 / ARTICLE BOOK - 65

021600 99690 01113

65% PL / 35% WO

031481

044201

99992 93901

044203

01113

98% CO / 2% EA

100% LEATHER

99992 93901

95% PL / 5% EA

044199

99872

021627

99992 93901

99872

98% CO / 2% EA

65% PL / 35% WO

021604

021602

99992 93901

100% PL

050289

050286

050252-5W1 99697

44002

44002 99992 93901

CAMPAIGN 100% PU

65% PC / 35% PL

100% LEATHER

050291

050293

050292

44002 99992 94104

99872

44002 99959 93901

CAMPAIGN 100% PU

65% PL / 35% WO

100% WO

66 - ARTICLE BOOK / DELIVERY 3 / WOOL ME TENDER

060235

060234

060236

99959 93901

99692 93901

99959 93901

CAMPAIGN 65% PL / 25% WO / 10% AF

50% WO / 50% PC

060238

081447

081448

99697 93901

802011

40% CO / 40% VI / 20% PL

100% PL

998832 99872

50% PL / 38% VI /12% LI

090890

081450

081449

44002 99992 71502

99992 93901

71212 80201

CAMPAIGN 100%VI

50% CO / 50% SUEDE

95% PL / 5% EA

090893

090913

99967 99697 93901

40% CO / 40% VI / 20% PL

44002 99967 80201 99697

100% CO

WOOL ME TENDER / DELIVERY 3 / ARTICLE BOOK - 67

090918

090914

44002 80201 93901

44002 80201 99697

100% CO

090922

090932

99992 93901

CAMPAIGN 95% PL / 5% EA

95% PL / 5% EA

090936-5W3

093028-5W1

93901 99697

093030-5W1

99697

CAMPAIGN 100% CO

100% CO

093031-5W1

093032-5W1

99692 99697

100% CO

99692 99697 80201

100% CO

WOOL ME TENDER / DELIVERY 3 / ARTICLE BOOK

WOOL ME TENDER / DELIVERY 3 / ARTICLE BOOK - 69

990486

990487

442031 996971 99996

100% VI

99691 99872

70% CO/ 30% WO

44203 99694

802011 996971

100% CO

003999

990513

100% MD

003968 99691 99872

41% PC/ 25% PA/ 18% PL / 10% EA / 6% WM

003967 99691 99959 99872

41% PC / 25% PA / 18% PL/ 10% EA / 6% WM

70 - FITTING TROUSERS / DELIVERY 1-2-3

BOYFRIEND - LOW RISE

021587

SKINNY - MEDIUM RISE

021590 / 211592

HIGH WAIST SKINNY - HIGH RISE

SKINNY - MEDIUM RISE

021606

SKINNY - MEDIUM RISE

021500

SKINNY - MEDIUM RISE

021617 021553 021591 021586 021588 021594 021601 021609 021624

DELIVERY 1-2-3 / FITTING TROUSERS - 71

RELAXED - MEDIUM RISE

021596

RELAXED - MEDIUM RISE

021580

RELAXED - MEDIUM RISE

021605

021581

RELAXED - MEDIUM RISE

021585

72 - FITTING TROUSERS / DELIVERY 1-2-3

RELAXED - MEDIUM RISE

021603

003942

RELAXED - MEDIUM RISE

003952

RELAXED - MEDIUM RISE

021589

RELAXED - MEDIUM RISE

021599

DELIVERY 1-2-3 / FITTING TROUSERS - 73

PANTALON- MEDIUM RISE

021595

PANTALON- MEDIUM RISE

021602

PANTALON - MEDIUM RISE

021524

4 I’M INTO FOLK Fairytale meets modern world. Jacquard designs, unique patterns, colourful palettes, quality yarns and excellent craftsmanship are all synonyms for this delivery. We were inspired by the cultural heritage of various world ethnic groups, historical periods and abstract art. Must-have styles like jacquard prints, heavy knit and sweaters with hand stitched embroidery, sketch a fairytale-meets-the-modern world scene. There’s a nomadic vibe to this part of the collection. We asked ourselves, “what would our YAYA woman travelling around the world ideally pack in her suitcase?”

76 - CAMPAIGN ITEMS / DELIVERY 4 / I’M INTO FOLK

HEAVY KNITTED This cardigan is made of 80% Acryl and 20% Wool. The cardigan is made from thick warm woolyarns, perfect for the winter evenings. Acryl and wool have both the same qualities. However acryl is more durable and have a very strong fibre. The blend with wool reduced the pilling of the material. • • • • • •

Chunky knit Open design Raglan sleeves Pockets in the side seam Loose fit Falls to just under the hips

BODY-CON DRESS This dress is made of 65% viscose, 30% polyester and 5% elastane. Polyester and elastane give it stretch, ensure it won’t crease and it retains its shape. The mix of two coloured yarns give it a metallic look. • • • • •

FOLK T-SHIRT This jersey t-shirt is made of 100% pure cotton. A fine-knitted jersey which keeps its shape. By using a high-grade cotton yarn the tee retains its colour and shape much longer. This item is perfect for a cold winter day under a chunky knitted cardigan. • • • • • •

Text “Folk” Letters made from thick, cotton loopyarns Round neck Cap sleeves Rolled hem around the neckline and around the bottom. Long, fitted model

Unfinished v-neck look at the front and back Darts below the bust Split at the back Body hugging fit Comes to just above the knee

I’M INTO FOLK / DELIVERY 4 / CAMPAIGN ITEMS - 77

PONCHO This poncho is made of 36% acrylic, 30% wool, 20% polyamide, 11% linen and 3% elastane. Acryl and wool can pill after a while so the soft mix with linen reduces this possibility. The brushed wool feels luxuriously soft. • • • • •

Brushed wool Oversized hood A zip Splits in the side seam Square model

JACQUARD PONCHO This poncho is made of 36% acrylic, 30% wool, 20% polyamide, 11% linen and 3% elastane. Acryl and wool can pill after a while so the soft mix with linen reduces this possibility. The brushed wool feels luxuriously soft. • • • • • • •

KNITTED DRESS This dress is made of 80% cotton and 20% wool. The transparent material is 100% viscose. The soft cotton mix with wool makes the item more stetchy and warm. To make a colour contrast simply turn up the sleeves. • • • • •

Raglan sleeves Contrasting strips which are transparent Knitted ribbing on the cuffs and at the bottom of the dress. Mid-length Very fitted as far as the calves

Folklore type print Brushed wool Oversized hood A zipper Splits in the side seam Square model Comes to just below the hips

80 - VM INSTRUCTIONS / DELIVERY 4 / I’M INTO FOLK

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. SUCCESSFUL VISUAL MERCHANDISING IS: • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commerc ially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

Iâ&#x20AC;&#x2122;M INTO FOLK / DELIVERY 4 / VM INSTRUCTIONS - 81

82 - VM INSTRUCTIONS / DELIVERY 4 / Iâ&#x20AC;&#x2122;M INTO FOLK

DETAILS Roll up sleeves and trouser legs for a nonchalant effect.

I’M INTO FOLK / DELIVERY 4 / VM INSTRUCTIONS - 83

PROMO CARDS & KEY ITEMS It’s important to present the key items in an obvious spot in your store together with the key look cards. The key items are promoted online and in the press. When a customer has seen a key item somewhere online and sees the item again with a matching promo card she recognizes the item and will be more tempted to buy it.

MARKETING & WINDOW STYLES During the campaign, if possible, use the styles below in your shop window. You can add extra styles of your choice to these window items. We will be promoting these marketing styles using various marketing channels so it’s important that you also promote these styles in your shop and in the windows. This will make it easier for the customer to find the styles she has seen in magazines or online.

I’M INTO FOLK / DELIVERY 4 / SOCIAL MEDIA FOCUS - 85

SOCIAL MEDIA FOCUS WEEK 40-41-42

HEAVY KNITTED 003998

JACQUARD PONCHO 003972

KNITTED DRESS 003970

BODY-CON DRESS 0814466

PONCHO 003973

DEN BoSCh

FOLK T-SHIRT 090938

86 - ARTICLE BOOK / DELIVERY 4 / I’M INTO FOLK

090527-5W4 94220

92% CO / 8% EA

092030-5W4 70839 94220

98% CO / 2% EA

092030-5W5 00001 74015 99693

090527-5W5 00001 74015 99693

92% CO / 8% EA

I’M INTO FOLK / DELIVERY 4 / ARTICLE BOOK - 87

003921 99859 94007

003964-5W4 94019 94220 00001

80% CO/ 20% WO 2ND: 100% CV

80% VI / 16% PA / 4% EA

50% VI / 45% PA / 5% WO

003970

003971

003972-5W4 99959

99872 94220

94220

CAMPAIGN

80% CO / 20% WO 2ND: 100% CV

003973-5W4 99872 99959

36% PAN / 30% WO / 11% LI / 20% PA / 3% EA

36% PAN / 30 % WO / 11% LI / 20% PA / 3% EA

003974 99872

36% PAN / 30% WO / 11% LI / 20% PA / 3% EA

003976 70839 94220 99872

80% CO / 20% WO 2ND: 100% CV

003977 99691 94220 99872

80% CO / 20% WO 2ND: 100% CV

003969 99959 99872

003980 99859 70839 94220 99872

45% CO / 35% VI / 20% WO

I’M INTO FOLK / DELIVERY 4 / ARTICLE BOOK - 89

003983 94220 99872

35% PA / 30% VI / 30% WO / 5% WS

003984 99859 99959

34% WO / 34% WM / 27% PA / 5 %EA

003986 99691

36% PAN / 30% WO / 11% LI / 20% PA / 3% EA

003985 99691 99859 94220 99872

003997 99691 94220

35% PA / 30% VI / 30% WO / 5% WS

43% WO / 43% WP / 13% PA / 1% EA

003998 94220 99872 99959

012217 44002 70839 94220

CAMPAIGN 100% VI

80% PAN / 20% WO

012227 00000

012222 70839 80601

100% VI

100% CO

012230-5W4 70839

98% CO / 2% EA

90 - ARTICLE BOOK / DELIVERY 4 / I’M INTO FOLK

012232-5W4 70839 94220

021586-5W4 94220

021609-5W4 01113 01114

CAMPAIGN 56% CU / 44% VI

021615 80601 94220 99960

021618 80601

98% CO / 2% EA

89% CO / 10% PES / 1% EA

94104

100% CO

100% PU

100% PL

081456 94007 94220

100% VI

081463-5W4 70839 94220

CAMPAIGN

050301 80601 94220 00001

071232 44203 94007

060237

98% CO/ 2% EA

98% CO / 2% EA

090917 99959 99859 94007

081466 000011

CAMPAIGN 65% VI / 30% PL / 5% EA

100% LI

I’M INTO FOLK / DELIVERY 4 / ARTICLE BOOK - 91

090938 94220 99967

090940 44002 80601

090939 44002 80601 94220

CAMPAIGN 100% CO

100% VI

80% VI / 20% WO

090941 44002

56% CU / 44% VI

100% VI

80% VI / 20% WO

091008 10602 94220

100% CO

091009 99967 70839 94220

100% CO

093032-5W4 10602 94220 94019

100% CO

090959-5W4 93901

090943 94007

I’M INTO FOLK / DELIVERY 4 / ARTICLE BOOK - 93

990426-5W4 94220 70839

900090-5W4

100% VI

100% LEATHER

990523 99691 99872 94220

990521 440021

35% WO / 35% CO / 30% PL

100% VI

990533 80601 94019 00001

100% LEATHER

990520 99916 99961

990529 440021 99996

100% VI

5 ICE ICE BABY The Rockstars of nature For this delivery we take you to the arctic world with its architectural landscape. The shapes of the impressive icebergs, their colossal size and beauty, the multitude of variations they assume; this was our inspiration for the designs. Clean, clear-cut designs, bulky shapes and shiny accents. Avalanches were our inspiration for the fabrics: bulky wools quilted sweats and a velours as soft as the first winter snow. This collection exudes pureness and shows the balance between the sleek and structured look that represents the YAYA womanâ&#x20AC;&#x2122;s character; bold yet feminine.

96 - CAMPAIGN ITEMS / DELIVERY 5 / ICE ICE BABY

COCOON SWEATER This “cool” sweater is made of 95% Pima cotton and 5% Elastane. The yarns of Pima cotton are very long instead of usual cotton yarns, so more durable. Besides that, Pima cotton is extremely soft and strong. Also very light yet provides enough warmth. • • • • • •

Text “ICE ICE BABY”. (Remember the song of vanilla ice) Text is applied using thick cotton loopyarns. Brushed inside Ribbing on the neckline and also on the cuffs. Short, wide fitting Comes as far as the hips

5 POCKET jeans These 5-pocket jeans are made of 98% cotton and 2% elastane. Due to the soft and stretchy material (elastane), the jeans stay in perfect condition and are at the same time very comfortable to wear. • • • • •

KNITTED SWEATER This knit is made of 40% Acrylic, 40% Polyamide and 20% Mohair. The sweater is super soft as mohair is one of the materials used. Mohair is very elastic yet resist wrinkling, (over)stretching or sagging of the other materials. Note: Due to the mix of acrylic and mohair the knit is (almost) itch-free. Perfect for people who are sensitive to wool. • • • • •

Chunky, open knit Silver, metallic strip along the length of the sleeve Knitting ribbing Oversized fit Comes as far as the hips

Bleached, marble look Zip and button closure Vintage look Skinny fit Mid-waist

ICE ICE BABY / DELIVERY 5 / campaign items - 97

SUEDINE A top made of 92% polyester and 8% elastane. Polyester yarns are extremely strong and durable, it won’t wrinkle and keeps its shape. This slightly brushed top looks like velvet and feels like your second skin. • • • •

Using a goldthread creates a luxurious, shiny effect Snap fasteners in the side seam. Straight fit Comes as far as the hips

Pencil skirt This skirt is made of 65% cotton, 30% polyester and 5% elastane. Made from a cotton blend but with the look of a wetsuit fabric. Due to the combination of cotton and polyester this skirt will retain its shape. For a comfortable fit, elastane has been added. • • • • •

Waistband in the same material A concealed zip Landscape print Fitted model Comes to just above the knee

ICE ICE BABY / DELIVERY 5 / campaign items - 99

landscape sweater This sweater is made of 95% Pima cotton and 5% Elastane. The longer and stronger te fibre, the softer and more durable the yarn. Pima cotton is the strongest and softest of all and provides the best quality. The Brushed cotton on the inside makes it feel extra soft and comfortable to wear. • Landscape print • Ribbed cuffs with landscapeprint • Loose, fitted model to the hips

TRACK PANT This track suit pants is made of 95% Polyester and 5% Elastane. Polyester doesn’t wrink and retains it’s shape. Also a very comfortable trousers to wear because of the stretch-material. Wear it low and loose. • • • • • • •

Suede-look Elastic waist-band Pockets in front Welt pockets at the back Relaxed fit Baggy & tapered fit Mid-waist

100-VM INSTRUCTIONS / DELIVERY 5 / ICE ICE BABY

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. SUCCESSFUL VISUAL MERCHANDISING IS: • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commerc ially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

ICE ICE BABY / DELIVERY 5 / VM INSTRUCTIONS -101

102 - VM INSTRUCTIONS / DELIVERY 5 / ICE ICE BABY

DETAILS Roll up sleeves and trouser legs for a nonchalant effect.

ICE ICE BABY / DELIVERY 5 / VM INSTRUCTIONS - 103

FOTO

ICE ICE BABY / DELIVERY 5 / SOCIAL MEDIA FOCUS - 105

SOCIAL MEDIA FOCUS WEEK 43-44-45

LANDSCAPE SWEATER 090954

KNITTED DRESS 021614

LANDSCAPE PENCIL SKIRT 044209

KNITTED SWEATER 003993

SUEDE TOP 090961

DEN BoSCh

COCOON SWEATER 090960

ICE ICE BABY / DELIVERY 5 / ARTICLE BOOK - 107

003987 99859 74015 99872

003988 99859 94019 00001

45% CO / 35% VI / 20% WO

35% PA / 30% VI / 30% WO / 5% WS

003992 99859 94019

003991

99859 94019 00001

40% PAN / 40% PA / 20% WM

35% PA / 30% VI / 30% WO / 5% WS

003994 99693 94019

003993 99693 94019

CAMPAIGN 40% PAN / 40% PA / 20% WM

40% PAN / 40% PA / 20% WM

012218 10602

003995 440022

38% PAN / 31% PA / 31% WM

100% CO

012219 10602 80601 94007

56% CU / 44% VI

108 - ICE ICE BABY / DELIVERY 5 / ARTICLE BOOK

012223 10602 99693 94019

100% VI

56% CU / 44% VI

100% VI

012232-5W5

012226 01113

100% CO

012225 74015 80601 94007

012224 94007

74015 80601 94007

56% CU / 44% VI

021612 94019 00001

021553-5W5 94007

021614 94019 94007

CAMPAIGN 74% CO / 24% PES / 2% EA

021622 94007

67% CO / 30% PES / 3% EA

95% PL / 5% EA

94% PL / 6% EA

021623 990705

65% CV / 30% PA / 5% EA

021626 94019 00001

94% PL / 6% EA

ICE ICE BABY / DELIVERY 5 / ARTICLE BOOK - 109

031482 94007

044209 00000

044222 000011

CAMPAIGN 50% CO / 50 % PL

90% PES / 10% EA

050294 00001 94019

90% PES / 10% EA

081458 94007

081461 94007

CAMPAIGN 100% VI

94% PL / 6% EA

95% PL / 5% EA

090951

090950 99859 99872

081475 94007 99961

100%CO

92% PL / 8% EA

10602 99859 94007

100% CO

090952 94007 99961

090954 000011

090953 10602

CAMPAIGN 92% PL / 8% EA

100% PIMACO

95% PIMACO / 5% EA

ICE ICE BABY / DELIVERY 5 / ARTICLE BOOK - 111

090960 99693 99859 94019

091005 00000

CAMPAIGN 95% PIMACO / 5% EA

95% PIMACO/ 5% EA

090961 94007 99961

091010 10602 99859 94007

CAMPAIGN 92% PL / 8% EA

100% CO

093032-5W5 74015 99693

093018-5W5 99693 74015 00001

50% CO / 50% MD

100% CO

990426-5W4 74015 94019

100% VI

990524

990526 940071

94007 94019

100% MD

100% VI

6 SHOW Our first festive collection rocks From a concrete jungle to the impressive icebergs of the artic, we seemed to have developed a thing for architectural design. For its first ever festive collection weâ&#x20AC;&#x2122;ve turned things up a notch and present a collection inspired by the untouched beauty of nature. This small statement collection consists of 10 pieces, weare able from day to (late) night. These looks are so natural, just like the landscape, they will wrap you up in a dream.

114 - CAMPAIGN ITEMS / DELIVERY 6 / SHOW

Body con dress This dress is made of 95% soft yet strong cotton and 5% Elastaan. Due to the combination of cotton and elastane the dress will be retained in shape and isn’t shrinkage sensitive. Because of the stretch-material it’s a comfortable dress to wear. • • • • •

V-neck Zip at the back Mid-length Fitted Falls as far as the calves

Cupro jumpsuit This jumpsuit is made of 56% Cupro and 44% Viscose. Cupro, also called artificial silk, is a silky like material yet subtle glossy. Cupro breath like cotton and feels very soft. Due to the combination of viscose the jumpsuit falls smoothly. The V in the front is made of a woven, transparent viscose. • • • • • • •

Sleeveless Darts below the bust Zip at the back Elastic waist-band with a lace tie Pockets in front Decorative pockets at the back. Tapered fit

SHOW / DELIVERY 6 / CAMPAIGN ITEMS - 115

CELEBRATE T-Shirt This Jersey t-shirt is made of 100% pure cotton. Jersey is light and flexible, yet warm and insulating. It will be the first choice to wear because of the soft and comfortable qualities. The tee can perfectly combined with a blazer jacket and a baggy pants. • • • •

Text “Celebrate” in silver metallic print Slightly melanged look Rolled hem around the neckline and around the bottom. Straight fit

blazer This blazer is made of 53% Polyamide, 42% Rayon and 5% Elastane. A blazer made from a soft yet strong yarn. Rayon feels soft and comfortable to the skin. Besides that rayon isn’t wrinkle resistant. Therefore polyamide and elastane are added to it and makes it stretchy and comfortable to wear. This blazer is suitable for a day at the office but is also a big hit at a party in the evening. • • • • • •

pant This pants is made of 53% Polyamide, 42% Rayon and 5% Elastane. These trousers are made from a soft yet strong yarn. Rayon usually feels softer and smoother and also have a subtle glos. Polyamide and Elastane makes the pants more smooth and stretchy and very nice to wear. This pants is suitable for a day at the office but is also a big hit at a party in the evening. • • • • • •

A concealed closure with zip Pockets in front Welt pockets at the back A diagonal stitch runs down the trouser legs Baggy & tapered fit Mid-waist

Rever collar Single breasted Completely lined Welt pockets in the front A split at the back Boyish (wide) fit

SHOW / DELIVERY 6 / CAMPAIGN ITEMS - 117

pencil skirt This pencil skirt is made of 80% viscose and 20% Lurex. Lurex yarns gives the pencil skirt a glittering, luxurious appearance. A big advantage of lurex is it wont stick to your skin by heath. • • • • •

Pencil skirt made with a silver thread Knitted elastic waist-band Slim fit Open knitted details Comes to just below the knee

LUREX TOP This top is made of 80% viscose and 20% Lurex. Lurex is a metallic yarn, which never be a basic commodity, but a very exclusive product to add value and innovation to this top. Due to the delicate nature of the material it is slightly see-through, it has a luxurious look to it. • • • •

Top made with a silver thread Fitted, round neck Straight fit Falls to the hips

118 - VM INSTRUCTIONS / DELIVERY 6 / SHOW

WHAT IS VISUAL MERCHANDISING? The styling department creates collections by using themes and sets. This VM guide will show you how to present the collection in a visually attractive and commercial way. Visual Merchandising is more than just making things look beautiful, it’s a sales tool which will generate better results in the end. SUCCESSFUL VISUAL MERCHANDISING IS: • the right product in the right place at the right time • “silent sales person” • uniformity, consistency & recognition VISUAL MERCHANDISING MEANS: • visually attractive window displays • strong entrance tables • commerc ially strong window displays • presenting the sets in a commercial way

When a retail environment makes “visual sense”, the customer will be automatically attracted to the area, enticed to come in, convinced to stay and shop and last but not least, is willing to buy!

SHOW / DELIVERY 6 / VM INSTRUCTIONS - 119

SHOW / DELIVERY 6 / SOCIAL MEDIA FOCUS - 121

SOCIAL MEDIA FOCUS WEEK 46-47-48

WOOVEN BLA ZER 050294

WOOVEN TROUSER 0216132

LUREX TOP 004002

CUPRO JUMPSUIT 021625

BODY CON DRESS 081463

LUREX SKIRT 004001

DEN BoSCh

CELEBRATE T-SHIRT 090948

SHOW / DELIVERY 6 / ARTICLE BOOK - 123

004002 99872

004001 99872

CAMPAIGN

012197-5W6 00000

CAMPAIGN

80% VI / 20% LRX

012230-5W6

10602 94220

100% CO

021625 00001 94220

021613

00001

CAMPAIGN 56% CU / 44% VI

53% PA / 42% CV / 5% EA

56% CU / 44% VI

081464 94220 00001

081463-5W6 00001

56% CU / 44% VI

95% CO / 5% EA

090948

090959-5W6

00000 00001

94220 10602 00001

CAMPAIGN 100% CO

CAMPAIGN

56% CU / 44% VI

124- FITTING TROUSERS / DELIVERY 4-5-6

BOYFRIEND - MEDIUM RISE

021615

HIGH WAIST SKINNY - HIGH RISE

021622

SKINNY - MEDIUM RISE

021586-5W4

021618

SKINNY - MEDIUM RISE

021553-5W4 021609-5W4

RELAX - MEDIUM RISE

021612

DELIVERY 4-5-6 / FITTING TROUSERS -125

RELAXED - MEDIUM RISE

021614

RELAXED - MEDIUM RISE

021616

PANTALON - MEDIUM RISE

021613

126 -MARKETING ITEMS AND GIVE AWAYS

PAPER COFFEE MUGS WITH TEKST

PAPER BAGS WITH GOLDEN LOGO

GIVE AWAY - BOBBY PINS

THE MARKETING ITEMS AND GIVE AWAYS CAN BE ORDERED IN THE B2B WEBSHOP

HOME DW1

1 HOME

130 - ARTICLE BOOK / DELIVERY 1 / HOME

H900056-5W2

H900057-5W2

1006 0087 0031

IRON / GLASS / 13 CM X 18 CM

IRON / GLASS / 18 CM X 13 CM

H900058-5W2

H900083-5W2

1006 0087 0031

IRON / GLASS / 15 CM X 10 CM

1006 0087 0031

IRON / GLASS / 10 CM X 15 CM

H900060-5W2 1006 0087 0031

IRON / GLASS / 25 CM X 20 CM

IRON / GLASS / 15 CM X 10 CM

H900064-5W2 1006 0087 0031

IRON / GLASS / 20 CM X 25 CM

H900061-5W2

H900084-5W2 1006 0087 0031

1006 0087 0031

IRON / GLASS / 16 CM X 22 CM

H900059-5W2 1006 0087 0031

IRON / GLASS / 19 CM X 24 CM

HOME / DELIVERY 1 / ARTICLE BOOK - 131

H900218

100% PAPER

H900219

100% PAPER

H900220

100% PAPER

H900221

H900223 00001

IRON / GLASS

100% PAPER

H900203

H900204

H900205

H900206

H900207

100% PAPER

H900208

H900209

H900210

H900211

H900212

100% PAPER

H900213

H900214

H900215

H900216

H900217

100% PAPER

132 - ARTICLE BOOK / DELIVERY 6 / SHOW

H900083-5W2

IRON

PAPER

H9000141

H9000142

0083 0088 0035

SUEDE / PAPER

H9000147

WOOD

H9000137 0026 0083 0088 0098

H900084-5W2

H9000143

0083 0088 0035

SUEDE / PAPER

H9000136 0007 0030 0095

H9000149

WOOD

VELVET

H9000128 1025

WOOD

H9000149 1027

GLASS

H9000129 0033

H9000130 1026

H9000131 0046

H9000132 1025

H9000133 0001

H9000134 1024

WOOD

H9000135 0046

WOOD

SHOW / DELIVERY 6 / ARTICLE BOOK - 133

H9000150 0087

H9000151

BRASS / ALUMINIUM

H9000187 0087

1002

90% WOOD / 10% METAL

BRASS

GLASS

H9000189 1006

COPPER

H991025 10602 71502 94104

H991024 10602 71502 94104

100% CANDLE WAX

GLASS

100% CANDLE WAX

H991027 10602 71502 94104

H991026 10602 71502 94104

100% CANDLE WAX

BRASS / NICKLE

COPPER

0026

BRASS / COPPER

H9000188 1006

H9000123

H9000122

H9000153

1006

BRASS

H900086-5W2

H9000152

100% CANDLE WAX

H991028 10602 71502 94104

100% CANDLE WAX

134 - ARTICLE BOOK / DELIVERY 1 / HOME

H900240 0026

IRON

H900241 0035

H900234 CASHMERE COTTON SILK LINEN

H900222

99960

PAPER

CERAMIC

100% PU

H900233 CASHMERE COTTON SILK LINEN

CERAMIC / WOOD

H900234 CASHMERE COTTON SILK LINEN

GLASS / WOOD

H900166 0007 0026

BACK 100% POLYESTER / FRONT 100% ACRYL

H900167 1029 0001

BACK 100% POLYESTER / FRONT 100% ACRYL

H900168 0083

BACK 100% POLYESTER / FRONT 100% ACRYL

H900046

H900045

99937 99992 93901

FRONT: 100% CO BACK: 100% PES

71506 999912 99965

FRONT: 100% CO BACK: 100% PES

HOME / DELIVERY 1 / ARTICLE BOOK - 135

H900224 00001 0083 1029 0007 0026

CUSHION 100% ACRYLIC / FILLING 100% POLYESTER

H900232 999912 00020 71502

0098 0007

H900009-5W2 99992

99992

LEATHER

H991012-5W2 0086

WOOD / METAL

COTTON

H900008-5W2

LEATHER

H900032-5W2

H900229 999912 00020 71502

990716 2 SEAT 240x97x76

H900033-5W2 990716 3 SEAT 278x97x76

CANVAS

0098 0007

FRONT: 100% CO BACK: 100% PES

H900085-5W2

FRONT: 100% CO BACK: 100% PES

H900081

COTTON

HOME / DELIVERY 1 / ARTICLE BOOK - 137

H900002-5W2

H900007-5W2

99960

JUTE

00010 99872 999912 99883

CANVAS / WOOD

H991011-5W2 0007 0083 0084

H991017-5W2 0084 0031

COTTON / METAL

H991013-5W2 0033 0009 0085

H991019-5W2 0033

VELOURS / METAL

H991015-5W2 0035

H990832-5W2 0087

MABLE / BRASS

WOOD / METAL

2 HOME

HOME / DELIVERY 2 / ARTICLE BOOK - 139

H900111 99992

H900112 99992

WOOL / WOOD

H900115 14800

WOOL / WOOD

H900116 99992

H900120 99992

WOOL / WOOD

H900114 99960

WOOL / NATURAL WOOD

H900117 99992

WOOL / NATURAL WOOD

H900154 00001

COW LEATHER

H900113 99992

WOOL / WOOD

H900118 99992

WOOL / NATURAL WOOD

H900155 00001

COW LEATHER

H900119 99992

WOOL / NATURAL WOOD

H900173 0035 1032 0009

VELVET

140 - ARTICLE BOOK / HOME

H900162 0035

LEATHER

0035

VELVET

H900244 0046 0035

GLASS

H900245 1007 0098

GLASS

H900138 0001 0007

PAPER

H900139 0001 0007 0026

PAPER

VELVET

H900171

H900170 0035

VELVET

H900174 0035

0035

LEATHER

H900169 0035

VELVET

H900164

H900163 0035

H900140 0001 0007 0026

PAPER

HOME / ARTICLE BOOK - 141

H900144 0001 0007 0026

PAPER

H900145 0001 0007 0026

PAPER

H900160 0083 0035

H900158 0026 0035

COW HAIR

SUEDE

H900124 0035

JUTE

H900146 0001 0007 0026

H900172 1007

BEADS