Yang,Chun-Yuan's portfolio -English version(~2024.01.14)

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Experience

About me

2018

Little Star Printmaking Workshop

Hello, I am Yang Chun-yuan.

2019

Picasso Creative Workshop Teacher (National Organization)

I graduated from the Fine Arts Department of the National Kaohsiung Normal University. I grew up in a small family of three

2020

people. I started to learn painting since I was a child, and I also

Kaohsiung Art Fair staff

studied art majors all the way. I was exposed to design courses in college. From the process, I have shown my enthusiasm, but also

2020 Kaohsiung Normal University Fine Arts Department 110 Class Graduation Album Editors

took away a little bit of success, which also made me have a certain sense of beauty and a firm love for graphic design.

2021 National Kaohsiung Normal University Fine Arts Department Graduation Art Exhibition 2021 Graduated from class110,the Department of Fine Arts, National Kaohsiung Normal University

Yang,Chun-Yuan

2022-2023.6 Taipei City Minghu Junior High School as a part-time visual art teacher (government unit)

Motto Every setback is the beginning of rebirth.

It is also the beginning of liking oneself and wishing to be truly reborn through repeated rebirth.

楊鈞媛

Working Qr Code

/A photo of me and my project, and even won a special award for the exhibition./

/A photo of the project exhibition for the first time to participate in the complete visual identity course/

contents

1

Liuho Tourist Market ------Corporate Identity System(CIS)

2

Holiday Cards ------Illustration Designs

5

Taiwanese Art History ------Character Illustration Design

/Project background, Project analysis background/ p.02

/Christmas card design concept/ p.08

/Character illustrations’ design concept and analysis/ p.0 20-0 21

/Logotype draft, mockup/ p.03-04

/Christmas card element combination/ p.08

/Character card design drafts and final version/ p.0 22

/Color planning, CIS finalization/ p.05-06

/Christmas card mockup/ p.08

/Further introduction: Design of Magazine Content Pages/ p.0 23

/Redesigned Liuho Tourist Market mockup/ p.06

3

Tamsui’s Cultural & Graduation Art Collection ------Cover Design & Pages Design /Tamsui’s Cultural Connection with the Color “Red”/ p.0 10 /NKNU FA Class of 2021 Graduation Art Collection Design/ p.0 11

4

Fine Art Works -------Printmaking & Creations

1999

/Personal Fine Art Works Collection - Printmaking/ p.0 13-0 16 /Personal Fine Art Works Collection- Creations/ p.0 17-0 18

目錄

1

Liuho Tourist Market X Corporate Identity System (CIS)

.............................................................................................................................................. /Project Background/ /Kaohsiung City, in other words, can be regarded as my second home. Throughout the four years residing there by the sea struck me with the sudden idea of doing something meaningful for the sunny seaside city. Thankfully, through a CIS course, like-minded peers and I were able to attempt and transform Kaohsiung’s Liuho Tourist Market./

/Project background, Project analysis background/p.02 /Logotype draft, Logotype mockup/p.03-04 /Color planning, CIS finalization/p.05-06 /Redesigned Liuho Tourist Market mockup/p.06

Liuho Tourist Market x Corporate Identity System (CIS)

/About this project/ /This project was accomplished through team effort. My team consisted of students fromvisual design, industrial design

/Research Steps + Design Concept/

department and fine arts department, and we aimed to come up with a creative and exciting CIS design proposal by combining each of our learning backgrounds and expertise. Finally, a miniature exhibit that showcased our designs was displayed to the public./

Step

Step

Step

Step

1

2

3

4

/Data Integration/

/Research Analysis/

/Design Positioning/

/ Visual Design/

/Formerly known as Dagangpu Night Market, its center was Chung-Ho Memorial Hospital (formerly the Chung-Ho Memorial Hospital Liuho Branch), with street food stands (situated in the Dagangpu Area) surrounding it. It is considered one of Kaohsiung’s most representative night markets./ /To improve Liuho Tourist Market’s current tourism crisis and give a brand new image to the attraction, we decided to focus our designs on “Glocalization” as well as “Innovation and Transformation”./

S

- Famous stores.

- Internationally renowned.

- Convenient means of transportation.

Glocalization.

Innovation and transformation.

Sternghts

W

Design keypoints - Outdated impression of night markets.

- Locals don’t frequent night markets often.

- People in their twenties and thirties aren’t familiar with night markets.

Weaknesses

O T

Threats

International

Overall visual unification.

Localization

Visual unification and beautification of app and website interface.

Brand Positioning

Design Strategy

- Solidify source of customers (tourists).

- Boost locals’ approval of night markets.

Opportunities

Night market vibe.

Transformation

Establish a more complete and visitor friendly global tourist spot.

- Decrease in mainland Chinese tourists (2020).

- Rise of other well-known night markets (e.g., Ruifeng Night Market).

Energy Confirm Liuho Tourist Market’s image.

02

Liuho Tourist Market x Corporate Identity System (CIS) /The Reformed Liuho Tourist Market logo design process & mockup/

/Exploring the effects of computer-drawn logos against white or black backgrounds. Secondly, I will introduce how strokes combine in the new logo, and the result u n e x p e c t e d l y e ch o e s design keywords. As for my perspective, I prefer the logo circled in the picture with an orange marker, and its meaning will be described as follows./

/The icon represents human./

/The shape resembles a person who is laughing./

/The new logo’s design stemmed from Liuho Tourist Market’s historical background. Each team member designed a logo based on elements accumulated through research, and we finally selected the second mockup as our official logo./

ENERGY 03

Liuho Tourist Market x Corporate Identity System (CIS) /Design process & mockup of the Chinese and English logotype for the Reformed finalize Liuho Tourist Market/

Elements

1

4

3

1

2

3

4

/Design process & mockup of the Chinese and English logotype for the Reformed finalize Liuho Tourist Market./

04

Liuho Tourist Market x Corporate Identity System (CIS) /Analyzing and gathering the tourists' perception of CIS color in night markets/

/Reformed Liuho Tourist Market’s CIS Color Project/

•Tittle: The most commonly used color schemes for night markets in Taiwan.

Cyan

Orange

Black

White

A The most commonly used color schemes .

B C K

5

10

20

30

40

The percentages of the each schemes(%)

50

/From Liuho Tourist Market’s background, we discovered that harbors held historical significance towards Kaohsiung and Liuho, thus we chose blue toned colors to add “brightness”, “energy” and “passion” to a once dwindling night market. We intentionally selected more vibrant, youthful and energetic colors to display a reformed Liuho, thus achieving glocalization to attract more tourists, resulting in a new look for Liuho Tourist Market./

/This logo is consisted of an upper (the Chinese character “ 六 ”, which is Liu) and lower part (the Chinese character “ 合 ”, which is Ho). What’s interesting is that once the two chaters are put together, it looks similar to the character “ 高 ” (Kao) in “Kaohsiung”. The design for “ 六 ” (Liu) is in the form of a person, hinting at one night market characteristic, which is being crowded, while “ 合 ” (Ho) is shaped like a smile, with the hopes of consumers being happy with their experience at Liuho Tourist Market./

05

Liuho Tourist Market x Corporate Identity System (CIS) /Predictions of what the Liuho Tourist Market logo, logotype and main colors./

/Liuho Tourist Market merchandise & billboard mockup/

/Auxiliary colors) would look like under different colored backgrounds./

06

2

Holiday Cards X Illustration Designs

.............................................................................................................................................. /Project Background/ /A series of cards about memories between my dog and I in the form of Christmas combined with different holidays, aiming to simultaneously express gratitude towards others and spread happiness on my favorite festival./

/Christmas card design concept/p.08 /Christmas card element combination/p.08 /Christmas card mockup/p.08

Holiday Cards X Illustration Designs /Integration of elements of various festivals with Christmas/ /I have also attempted a version with a yellow background, since the color gives off a warm and blissful feeling, which is precisely the concept I wish to express on Christmas./

/The reason I designed this series of holiday cards is since Christmas is celebrated at the end of each year, it is also an ideal time to look back on all the love and care I have received in the past year, and via these cards, whilst I express my thanks and best wishes to others, I am able to truly understand that this has been another year of being surrounded by love./

/Halloween

/Misanthrope

/Chinese New

x Christmas/

x Christmas/

Year x Christmas/

•Elements

•Elements

•Elements

- Pumpkin.

- Shredder.

- Holly,Pinecone.

- Stars.

- Material.

- Rabbit hat.

- Christmas trees.

- Christmas trees.

- New Year scroll of

- Christmas outfit.

- Christmas outfit.

the Tiger.

08

3

Tamsui’s Cultural & Graduation Art Collection X Cover Design & Pages Design

.............................................................................................................................................. /Project Background/ /I have always wanted to try out book production or book cover design during university. The process of drafting out each page and paying attention to every detail is extremely complicated to say the least: From initial quotations to the three final revisions, I have gained hands-on experience in publishing./

/Tamsui’s Cultural Connection with the Color “Red”/p.0 10 /NKNU FA Class of 2021 Graduation Art Collection Design/p.0 11

Tamsui's Cultural x Cover Design

The Red Line of the MRT. (convey information)

/Tamsui’s Cultural Connection with the Color “Red”/ /The reason I designed this series of holiday cards is since Christmas is celebrated at the end of each year, it is also an ideal time to look back on all the love and care I have received in the past year, and via these cards, whilst I express my thanks and best wishes to others, I am able to truly understand that this has been another year of being surrounded by love.

The red warning sign of admonition.

(Warning slogan)

For example, the Western style buildings constructed of red bricks, Tamsui’s Fort San Domingo, boats painted with red, blue and white, as well as the red Metro line that is directed to both Tamsui and Bali District… just to name a few. Guess it’s fair to say that the signature color of both districts is no other than “red”!/

/Why is “red” such an attractive and eye catching color? /

Red #90262a

Red patten of the aborginers culture.

(Authority status)

/Firstly, according to color psychology, the color red arouses inner emotions that bring about aggressiveness, such as anger, while it can also symbolize love or seduction (e.g., Valentine's Day hearts). On the surface, red has meanings of warning, forbiddance, and power./ I am aiming for my work to be seen, so the initial step must be to attract others to pause and provide me with the opportunity to convey my message through imagery.

Due to the numerous effects brought about by the color red, I wanted to showcase Tamsui and Bali District, places filled with elements related to said color, via overlapping and reconstructed photos with red and black of differing chromas to emphasize the mesmerizing yet eerie charisma of the color red. In addition, I wanted to not only reminisce childhood memories and express strong nostalgia towards my hometown, but also introduce this secluded historical paradise to everyone.

0 10

Graduation Art Collection x Pages Design

/NKNU FA Class of 2021 Graduation Art Collection Inside Page Design/

/Graducation Art Collection Cover Design/

/The NKNU FA Class of 2021 Graduation Art Collection was named “Errrrrrrrrrrrrrrrrrrroom”, with the concept being whether our works were solely hurriedly produced for academic purposes or actual productions birthed from deep self reflection and thorough thought./

•Cover design -Processed with both letterprint and intaglio printing.

The booklet team chose fluorescent yellow, and since that was a special print where yellow tones were unable to be printed, book covers were individually wrapped with another type of paper.- Illustration style characters.

•Book spine -Thread bound to display the feel of a handmade book.

/The first thing that comes to mind upon mentioning “Errrrrrrrrrrrrrrrrrrroom” (with the implications of emergency rooms) are ECGs. ECGs use the rise and fall of “lines” to announce life or death, and the “flatlines” are used as auxiliary illustrations in the content pages. However, content page layout styles are mainly simple and concise.

(Total 210pages)

•Design of intentionally blank pages -Design of intentionally blank pages: Layout consists of ECGs and emergency room signs, as to differentiate pages about the artwork and related BTS.

0 11

4

Fine Art Works X Printmaking & Creations

.............................................................................................................................................. /Project Background/ /“Being recognized by two elites emphasizes the beauty of one’s work, whilst being approved by two commoners brings about joy..” Thus, I enjoy creating works originating from personal experiences, because others could resonate with my creations./

/Personal Fine Art Works Collection - Printmaking/p.0 13-0 16 /Personal Fine Art Works Collection- Creations/p.0 17-0 18

Personal Fine Art Works Collection - Printmaking

/Keywords / •Me after Rebirth.

/Design Concept/

•Emotions when encountering an obstacle = The process before rebirth.

/Every obstacle signifies the beginning of a rebirth, as well as the start of liking ourselves. May everyone never cease to rebirth and ultimately discover their true selves./

/Images in artworks/ •Main images

......................................................

- Children,Aldult.

- Image inversuon.

•Second images - Flower,Color(monochrome or various colors)

/Printmaking process in the studio/

/Draft/

0 13

Personal Fine Art Works Collection - Printmaking

/Reflection on this work/ /I began to think to myself: Are my future works going to be focused on “reversing”, as to showcase development?/ However, I viewed my works as not maturely developed and possessing ample space for improvement, so the only thing I am currently able to do is observing which elements and picturing methods are most often used in my pieces. I am going to start small, from the elements, and gradually rise to a larger scale; within this process, I shall be able to figure out my drawing process and utilize my elements better in the long run./

/ 《 Never-ending Cycle of Todays and Tomorrows 》 40*60cm ( 9 Pieces ) 2021 / 材料 : 油墨、紙板、雙宣紙 (Ink,Chinese's paper)

/process in this work/ /During the process, I endured the cycle of self-doubt, worries and anxiety, fear, self-encouragement, and the ultimate rebirth./ /Day after day, these feelings took turns to appear; Yet when I reach the end, It is then that I realize that I have changed; even if it’s only slightly./

/I am searching for the true me through the “Never-ending Cycle of Todays and Tomorrows”/

/Regardless of whether it’s my appearance or my inner thoughts about myself.It is then that I finally knew I am searching for the true me through the “Never-ending Cycle of Todays and Tomorrows” 0 14

Personal Fine Art Works Collection - Printmaking

DEER

/Design Concept/ /I majored in Fine Art and selected printmaking as my creative media, because each print is unique, sometimes even with unexpected differences. Occasionally, these unintentional effects could even lead to an ideal creation./

/In ancient China, deer were considered auspicious creatures, thus I chose said animal as the main character in this art piece./

/However, most of my printmaking works mainly adopted cardboard gravure printing.

It required quite some effort to create visual differences and color levels, but the final product could be exquisite./

DEER /In ancient China, cranes were thought to be emperors’ royal companions. This art piece also contains cranes, with the hope of the future being rich and smooth./

0 15

Personal Fine Art Works Collection - Printmaking

/Integration of elements of various festivals with Christmas/

/ 《Deer and cranes in the spring》 155*180cm 2020 / 油墨、紙板、雙宣紙 (Ink,Chinese's paper)

•Cardboard gravure printing: The main images were placed in the middle, with double-layer Xuan paper used for printing.

•Serigraphing: The main images were placed on both sides, with double-layer Xuan paper used for printing. /I selected the printmaking techniques mentioned above to enhance the picture’s visual effects and simultaneously give experimental printmaking creations a try, since I wondered if by combining two different printmaking effects, would a different visual style be produced?/

/This piece is a blessing for myself, with hopes that I would walk on a steady and smooth path after graduating./

0 16

Personal Fine Art Works Collection - Creations

/

The realistic

/

/

Semi-abstract

/

/

The abstract

/

Corals /Design Concept/ /This piece was created during freshman year of university. My professor asked us to use three flora and fauna to represent ourselves, with an additional requirement: We needed to use three different styles to complete this work./

/Corals symbolize nature’s diversity, and I aim to embody that characteristic in my works, since I enjoy trying out new creative medias./

Succulents /Succulents have round appearances, and I hope that I possess tact and “roundness” when encountering obstacles./

Mountains

/《Nature is I, I am Nature》/ 21*29.7cm*9 2020

/Mountains, with their tenacity, have been nurturing the lives of innumerable species for years. I see my lifelong dream of becoming a graphic designer within that determination, and I hope that I am able to continue pursuing that goal, while creating even more pieces of art to convey new concepts and giving back to society./

0 17

Personal Fine Art Works Collection - Creations /《Gold fishs and dog communication》/ 78.8*109.8cm 2021

/ 《Awakening》 / 78.8*109.8cm 2018

/In warm spring, I am gently awoken, spring is awakened, I am awakened,my style is awakened, If one is so keen on pursuing realism, why not simply pursue one’s own style?/

/Design Concept/ /If one could live as free as a fish in this bustling metropolis.Would that not be the best thing in mind?

Hustles and bustles, even if they were bygones,even if they vanished hurriedly, I would want to cherish them until the very end./ /

Eyes are humans’ windows to the soul

/

/

The spring fairies awaken each being

/

0 18

5

Taiwanese Art History X Character Illustration Design

.............................................................................................................................................. /Project Background/ /I enjoy teaching, as well as the feeling received from solving problems. Coincidentally, I am able to combine my two aforementioned enjoyments together through another favorite activity of mine, which is illustration, and showcase the best version of myself./

/Character illustrations’ design concept and analysis/p.0 20- 0 21 /Character card design drafts and final version/p.0 22 /Further introduction: Design of Magazine Content Pages/p.0 23

Taiwanese Art History X Character Illustration Design /Research Steps/

Step

Step

Step

1

2

3

•Formulating the research project .

•Analyzing and gathering background knowledge of the subject, such astrial versions of card styles, and content creation .

•Displaying artwork and analyzing actual usage effects.

•Addressing problem-solving approaches.

/Design Concept/

learn Keyword & Meaning

Observing

/I came up with this project whilst being an adjunct teacher teaching students about Taiwan’s art history.

During classes, I discovered that students were not motivated to learn about the famous artists mentioned in class materials；thus resulting in the birth of this project./

Game Students said “Teacher, how come this is just

/Taiwanese Art History Character Card Mockup/

like another boring history lesson?”, thus resulting in the birth of this project.

/Through combining famous Taiwanese artists (namely Yu-Shan Lin, Hsueh-Hu Kuo and Chin Chen) along with their historical backgrounds and class activities, not only are students’ interests piqued, but also their basic knowledge

/Students’ interest are piqued via observing the important information provided by the cards (e.g., drawings and artist's background) and professional knowledge is thus passed on to pupils./

regarding Taiwanese art is solidified./ 0 20

Taiwanese Art History X Character Illustration Design /Make Card Template/ /Gather thematic data/

•The percentange of Students' perception of Taiwan's art history content as very boring.

- Interesting

/Find Common Element/

30%

70%

- Boring

•The proportion of students aware the origin of the Three Young artists(Yu-Shan Lin, Hsueh-Hu Kuo and Chin Chen).

- Heard of before

•Born during the Japanese Colonial Period

60%

•Background opacity test 100%

VS

64%

1895 1915 - Vintage

40%

/ From the drafts, it can be concluded that the image of the cards consist of prints that aim to exhibit a vintage and nostalgic style, thus I searched reference images and utilized its contained elements into my designs. The final result is the card template, as shown below..

- Clothing

- Early newspapers and magazines

•Colors of artworks

- Completely unaware

•Tittle: The reasons why students think Taiwan's art history is boring.

- Yu-Shan Lin《蓮池》

- Hsueh-Hu Kuo 《南街殷賑》

- Chin Chen《合奏》

The percentages of the reasons(%)

50

•Conclusion regarding draft blueprint 40

•Form #9F2280

30

#397336

#004820

形式

20

The age distance.

The classroom experience feelings.

10

The extensive textual descriptions.

形式 & 內容

•Contents 內容

- Artist's personal background.

- The elements in the artist's artworks. 藝術家:個人背景、畫作做為元素

/Reference/ - Frame - Character print background

The type of the reasons 0 21

Taiwanese Art History X Character Illustration Design

/Draft and the card background/

/Further introduction: Design of Magazine Content Pages/

Elements/ /The drawing techniques of that era emphasized realism, whereas the three aforementioned artists highlighted the concept of “observing” tangible objects, hence why I used eyes as auxiliary images in my content page illustrations, and to also serve as reminders for my students that they also should constantly observe their surroundings./

寫生 膠彩

藝術創作

寫生

臺展三少年 -林玉山 -郭雪湖 -陳進

自然風光

歷史

日治時代

家庭背景

自 然 風 光

家 庭 背 景

經濟 生活

/Analyze Artist's Painting Concects/ Elements/ Yu-Shan Lin

Hsueh-Hu Kuo

Chin Chen

Sketching (Drawing form)

Natural landscapes (Themes)

Elements/

Family background (Themes)

/Serigraph screentones in early newspapers and magazines/

/ Creating a vintage glitter effect/ 0 22

Taiwanese Art History X Character Illustration Design /Final Design & Analyze actual usage effects/

•The percentange of students' perception of Taiwan's art history content as very boring.

70%

- Before - After

30%

•The percentange of the students learning effect is over 60% in this lesson .

10%

90% 0 23

IN THE END THANK YOU FOR LOOKING.

I HOPE I AM A TREASURE WHICH IS YOU ALAWAYS LOOKING FOR.