M.2_COLOR & RESEARCH
‘TEXTURE AFFECTS COLOR EMOTION‘ “At some point we as people, have come to make daily associations. In other words, if a texture looks like that of a rock, we will associate with ‘hard.’ If texture resembles a flame, we associate it with warmth. We have come to associate blues and greens with male, and purples and pink with females. Reds and yellow represent heat while blues and greens represent coolness. So you see, when you combine an associated texture with a represented color, people will automatically sort that with what they have seen and experienced. We’ve familiarized ourselves with physical textures and associate those with their equal visuals.”
M.3_COLOR & THEORY CHAPTER ONE QUIZ
Color Theory is the study of principle to understand color, and whether we have recognized it or not, color is something that requires an understanding. The way we decorate our homes, the way we dress, why certain colors appeal to us and why we put them together, there is a method to the madness. Chapter One puts into perspective how and we use color way we do. It is not simply a subconscious decision we make, there is a science behind it all. COLOR THEORY