Iraqi Media Survey 2012 National - English

Audience Analysis The Role of Journalism and Social Media in the Consumption of News in Iraq 2012 Iraq Media Study

May 2012

1

Research Objective The International Research & Exchanges Board (IREX) of Washington, DC, commissioned D3 Systems, of McLean, VA, to research Iraqi citizens in order to obtain information on media usage across demographic and psychographic variables. This research may be used by media outlets to improve their responsiveness to the Iraqi audience and inform their sales and marketing strategies. In addition, advertisers may use the research to inform their media purchasing strategies. The research also may be used by media development professionals working in Iraq.

2

Methodology The IREX Audience Measurement Survey 2012 (W3) in Iraq is an ad hoc national quantitative research study on media usage, habits and attitudes of people over the age of 15, across Iraq, with a total sample size of 3,502 individuals. The total sample consists of a representative sample of 2,702 individuals, as well as booster samples of 400 Iraqi youth using new media and 400 young women ages 18-24. The margin of error is +/- 1.66%.

The questionnaire consists of 101 substantive questions, 19 demographic questions, and 28 management and quality control questions.

The fieldwork was conducted from February 25th - March 7th, 2012. The average length of a successful interview was 101 minutes. 1,789 out of 5,291 contacts were refused by potential respondents, resulting in refusal rate of 34%.

Internationally recognized KA Research Limited based in Turkey conducted the fieldwork in Iraq as a strategic partner with D3 Systems.

• KA has been working in Iraq over the last 9 years and is known as one of the first research companies to operate in Iraq.

• KA has 28 offices across 18 Iraqi provinces – employing over 800 fulltime experienced Iraqi research and field staff.

• The company has conducted several hundred thousand quantitative interviews for D3 and other international and national companies in Iraqi since 2003.

3

Overview This study is broken into three sections: 1. Demographic and psychographic information for the survey population.

2. Regional perspective on media behavior.

3. Media usage habits analyzed across five major mediums: Television, Radio, Print, the Internet and Mobile Phones.

The analysis in this report has been weighted to represent the total population of Iraq.

The 18 province survey and data analysis is based on regional segmentation between Northern Iraq, Central Iraq, and Southern Iraq.

Regional Population North

Dahuk (2%) Erbil (5%) Sulaymaniyah (6%) Kirkuk (3%)

Central

Al-Anbar (5%) Baghdad (24%) Diyala (5%) Salah Al-Din (4%) Nineveh (10%)

South

Karbala (3%) Babil (6%) Wasit (4%) Al-Qadisiyyah (3%) An-Najaf (4%) Al-Muthanna (2%) Basra (7%) Maysan (3%) Dhi Qar (5%) 4

Demographics (by Region) National

North

Central

South

Percent Surveyed (Estimated Population)

100% 30.4 Million

16% 4.9 Million

47% 14.5 Million

36% 10.9 Million

86% Kurdish 7% Arab 6% Turkoman 1% Armenian

89% Arab 5% Kurdish 3% Turkoman 2% Assyrian

100% Arab

Ethnicity

79% Arab 16% Kurdish 2% Turkoman 1% Assyrian

Locality

67% Urban

73% Urban

70% Urban

60% Urban

Gender

52% Male

51% Male

50% Male

54% Male

Ages 15-24 25-39 40-49 50-55+

35% 36% 14% 16%

33% 35% 14% 13%

36% 34% 13% 18%

34% 39% 14% 13%

Education *

50%

48%

50%

51%

* Education includes “some /finished secondary” and “some university or higher”

5

CONTENTS General Media Consumption Habits News and Information in Iraq

State of Journalism in Iraq TV Viewership and Broadcaster Trust Radio Listenership and Broadcaster Trust Print Media in Iraq Internet Usage in Iraq Mobile Media in Iraq New Media Youth in Iraq

6

General Media Consumption Habits TV continues to be the leading source of news and information for Iraqis. However, social communications are also seen as sources through face-to-face interactions, the Internet and mobile phones.

7

Weekly Usage of Traditional Media Sources For News and Information National

North

Central

South

Iraqi TV Stations

97%

97%

99%

96%

International TV (Arabic)

89%

72%

94%

90%

8%

12%

8%

6%

Iraqi Radio Stations

42%

51%

40%

41%

International Radio (non-Iraqi)

27%

22%

25%

31%

Iraqi Newspaper (Arabic)

20%

26%

21%

16%

Intl Newspaper (non-Iraqi)

3%

1%

6%

1%

Magazines

7%

17%

6%

3%

Friends and Family

43%

39%

32%

59%

Mosques/Religious Leaders

22%

33%

14%

27%

International TV (non-Arabic)

While Friends and Family are not “Media�, it is important to note that 43% of Iraqis say they get news and information about current events from them at least once a week.

8

Weekly Usage of New Media Sources For News and Information National

North

Central

South

Internet (Social Networks)

28%

23%

29%

30%

Internet (Official News Orgs.)

22%

18%

24%

21%

6%

11%

9%

1%

Mobile Phone (Friends and Family SMS)

31%

30%

25%

39%

Mobile Phone (Official News SMS)

15%

12%

14%

16%

Blogs

Noteworthy is the use of new media to get news and information from social connections via online social networks and mobile phone-SMS.

9

Television Is Essential To Delivering News to Iraqis Nationally, 97% of Iraqis are watching TV for their news, more than double any other media source.

Percentage of people who used the medium for news in the last week

97%1

42%2

34%*

33%**

20%

Percent that spend at least 45 minutes consuming news via medium on an average day

52%

14%

17%

2%

1%

Percent that spent at least 45 minutes consuming entertainment by media type

89%

16%

25%

16%

7%

„Television, Iraqi‟ „Radio, Iraqi‟ *combined Internet-News Organizations, Internet-Social Networks, and Blogs **combined Mobile-News Organizations and Mobile-Friends or Family 1 2

10

Northern Iraq: 96% are watching TV for news on weekly basis –

Percentage of people who used the medium for news in the last week

97%1

51%2

30%*

31%**

26%

Percent that spent at least 45 minutes per day consuming news by media type

63%

25%

15%

10%

4%

Percent that spent at least 45 minutes per day consuming entertainment by media type

72%

23%

15%

13%

6%

72% are watching TV entertainment more than 45 minutes a day „Television, Iraqi‟ „Radio, Iraqi‟ *combined Internet-News Organizations, Internet-Social Networks, and Blogs **combined Mobile-News Organizations and Mobile-Friends or Family 1 2

11

Central Iraq: 99% are watching TV for news

Percentage of people who used the medium for news in the last week

99%1

40%2

38%*

29%**

21%

Percent that spent at least 45 minutes per day consuming news by media type

51%

12%

16%

1%

1%

Percent that spent at least 45 minutes per day consuming entertainment by media type

93%

18%

29%

20%

9%

While over half of Iraqis in the Central provinces watch more than 45 minutes of news, 93% spend more than 45 minutes a day watching TV for entertainment. „Television, Iraqi‟ „Radio, Iraqi‟ *combined Internet-News Organizations, Internet-Social Networks, and Blogs **combined Mobile-News Organizations and Mobile-Friends or Family 1 2

12

Southern Iraq: 96% are watching news on TV

Percentage of people who used the medium for news in the last week

96%1

41%2

31%*

40%**

16%

Percent that spent at least 45 minutes per day consuming news by media type

49%

11%

21%

1%

1%

Percent that spent at least 45 minutes per day consuming entertainment by media type

90%

10%

23%

12%

5%

40% report using their mobile phones as a source of news „Television, Iraqi‟ „Radio, Iraqi‟ *combined Internet-News Organizations, Internet-Social Networks, and Blogs **combined Mobile-News Organizations and Mobile-Friends or Family 1

2

13

News and Information in Iraq

14

Iraqis are primarily interested in local news and are increasingly less interested in information the further removed it is from directly impacting them.

Higher interest in provincial, domestic, and local news, as well as reporting on employment and corruption Top News and Current Events Content Interest Level News about your province Employment News about the rest of Iraq News about local community/neighborhood Corruption Education Crimes Domestic politics Youth concerns Religion International politics Human rights Economic developments in Iraq Women‟s concerns Health/medicine Real estate / construction Democracy

International news

0%

Sample Size National = 3502 | North = 573 | Central = 1659 | South = 1270

10%

20% National

30% 40% 50% North Central South

60%

70%

80%

90%

100%

Combined „Very interested‟ and „Somewhat interested‟

16

News and Current Events Content Interest Level - 2009 to 2012 Employment Human rights International politics Crimes Youth concerns Women’s concerns Domestic politics Education Real estate / construction Science and technology News about the rest of Iraq Economic developments in Iraq Business news in Iraq News about neighbor countries Agriculture 0%

10%

20%

30%

2009 Sample Size 2012 = 3502 | 2011 = 3000 | 2009 = 2175

40%

2011

50%

60%

70%

80%

90%

100%

2012

Topics with less than 5 percentage points of change were left off the graph (Democracy, Obituaries, International News, Health/Medicine, Corruption, Environment/Ecology, News about your province, Religion, and Sports)

17

Overall living conditions are considered “good” by 52% of Iraqis – Primary issues in Iraq are related to employment, electricity and the infrastructure and security in the Central provinces.

Conditions in Iraq (% 'very good' and 'somewhat good„) Availability of food Security from crime and violence Your living conditions overall The education available to youth The availability of clean water Freedom of movement The rights of children The rights of women Availability of medical care

Ability to afford things I need and want Roads, bridges and other…

Available job/economic opportunities The supply of electricity 0%

10%

20%

National Sample Size National = 3502 | North = 573 | Central = 1659 | South = 1270

30%

North

40%

Central

South

50%

60%

70%

80%

90%

18

State of Journalism in Iraq

19

While most news sources saw a decline in reliability according to respondents, print media sources declined dramatically Reliablity of Traditional News Sources - 2009 to 2012 73% 64%

64%

63%

63%

56%

56%

54%

52%

69%

66% 61%

63%

61% 60%

50%

41%

39% 31%

73%

45%

30%

29%

Magazines

43%

46%

Iraqi Newspapers

TV - Int'l, NonArabic

Int'l Newspapers

Radio--Iraqi

2009

Radio-- Int'l, NonIraqi

2011

TV - Int'l, Arabic

TV - Iraqi

Mosques/Religious Friends or Family Leaders

2012 20

Sample Size varied for each year and source depending on the number of respondents who reported using the source for news.

Ethical journalists has become the most important quality for respondents regarding journalism in Iraq Importance of Journalistic Qualities (combined '4' or '5' on 5-point scale) Journalists are ethical News without any influence from governments or political groups Journalist cover key events and issues Detailed and important source of political news Credibility in reporting regional/international news News reflects a balanced coverage, presenting all sides of issues Reporting is fair, objective and well-sourced Detailed and important source of social, art, culture news Journalist and editors do not practice self-censorship A broad spectrum of social interests and minorities represented in the media Detailed and important source of sports news

National Sample Size National = 3502 | North = 573 | Central = 1659 | South = 1270

0% North

10% Central

20% South

30%

40%

50%

60%

70% 21

Journalistic freedom is important in Iraq – Iraqis in the central provinces perceive conditions to be worse than those from other parts of Iraq.

Conditions of Journalism in Iraq (combined 'very good' and 'somewhat good') Journalism in Iraq is free from official censorship

Local journalists are able to cover the news free from intimidation

Journalists and media outlets are free from intimidation

Journalism is able to present news and information with an independent voice Foreign journalists are able to cover the news free from intimidation

Media coverage presents a variety of political and social viewpoints

Journalist in Iraq are free to present an independent perspective on the news

0% National Sample Size National = 3502 | North = 573 | Central = 1659 | South = 1270

North

10%

20%

Central

South

30%

40%

50%

60%

70%

80% 22

TV Viewership and Broadcaster Trust

23

Iraq Weekly TV Viewership and Level of Trust 68% 58%

57%

56%

44%

43%

42%

41%

41%

41%

40%

39%

31% 26%

22% 15%

15%

15%

13% 3%

2%

0% Al-Sharqiya TV

Sample Size National = 3502

MBC 1

Al-Iraqia

Al-Arabiya

Al-Sumaria TV

Melody TV

Al-Baghdadia

LBC

2%

0% Al Jazeera

Rotana Cinema

Al-Hurra

Dubai TV

Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)

24

Northern Iraq: Kurdistan Satellite TV (61%) is the most watched TV station for news and information Northern Iraq Weekly TV Viewership and Level of Trust 61% 57%

57% 54%

54% 51%

48%

48%

47%

44%

43%

40% 34%

34%

16%

6%

8%

7%

5% 1%

Kurdistan Satellite TV Channel (PDK TV)

Sample Size North = 573

Gali Kurdistan

KurdSAT (PUK TV) Speda Channel

Payam TV

Korek Channel

Jamawer Channel

KNN TV

Zagros TV

NRT Channel

Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)

25

Central Iraq: Al-Sharqiya is the most watched station for news and information Central Iraq Weekly TV Viewership and Level of Trust 78% Viewership 68%

Trust 64%

63%

54%

53% 48%

48%

48%

48%

38% 29% 23% 19%

18% 8% 3%

6% 0%

Al-Sharqiya TV

Sample Size Central = 1659

Al-Arabiya

Al-Iraqia

MBC 1

Al Jazeera

Al-Baghdadia Al Rasheed Abu Dhabi TV TV

Rotana Cinema

0% Melody TV

Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)

26

Southern Iraq: Al-Iraqia and Al-Sharqiya are the two most watched TV channels for news and information Southern Iraq Weekly TV Viewership and Level of Trust

66%

61% 58% 53%

52%

50% 47% 43%

41%

35% 32%

30%

21% 17% 11% 4%

2%

1% Al-Sharqiya TV

Sample Size South = 1270

Al-Iraqia

MBC 1

Al Fayha TV Al Anwar TV

Al-Arabiya Al-Sumaria TV

Al-Forat

LBC

Viewership: Percentage of respondents who report watching the channel „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which television channels do you trust the most for news and information?” (Total of three mentions)

27

Radio Listenership and Broadcaster Trust

Radio listenership is relatively low compared to TV, however its importance in delivering news is clear – as with TV, low levels of trust are evident.

28

Iraqis listen to a variety of radio programs– Radio Programs Listened to at Least Once a Week News

Music/Songs

Religious programs

Talk shows

Sports

Radio Drama 0%

10%

20%

National

30%

North

40%

50%

Central

South

60%

70%

80%

90%

29 Sample Size National = 3502 | North = 573 | Central = 1659 | South = 1270

Nationally, Radio Sawa is the most listened radio station in Iraq on a weekly basis 35%

Iraq Weekly Radio Listenership and Trust

33% 30%

25% 25%

19%

20%

19%

18% 15%

15%

18%

17% 17% 14% 11%

10%

8%

9%

9% 7%

5%

8%

7%

7%

6%

5% 3%

5%

6% 4%

0%

Radio Sawa Baghdad Radio Radio Nawa Al-Iraqia Radio BBC London (Arabic) Radio Monte Carlo Radio SumerRadio FM Daru Al-Mustaqbal al-Salam RadioKDP (Future (Voice PUK Radio) of (Voice Kurdistan) of the People Voice of Kurdistan) of America

Sample Size National = 3502

Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which radio stations do you trust the most for news and information?” (Total of three mentions)

30

Northern Iraq: Radio Nawa is the most listened to radio station – followed closely by KDP and PUK 40%

Northern Iraq Weekly Radio Listenership and Trust

36% 35%

32%

30%

28% 28%

28% 28% 24%

25%

22% 20%

17% 15%

12%

12%

12% 8%

10%

11% 9%

8%

9%

6% 4%

5%

5%

0%

Radio Nawa

Sample Size North = 573

KDP

PUK

Zagros Radio

Radio Sawa

Dangi Hawler

Voice of America

Radio Monte Carlo

BBC London (Arabic)

Al-Iraqia Radio

Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)

31

Central Iraq: Radio Sawa and Baghdad Radio remain the top two stations for weekly radio listenership in the central provinces

45%

Central Iraq Weekly Radio Listenership and Trust

39%

40%

35%

30%

25%

27%

20%

17%

11%

5%

17% 15%

15%

10%

24%

23%

22%

17% 14%

15%

13%

15%

15% 16% 10% 8% 7% 5%

8% 5%

0%

Radio Sawa Baghdad Radio Radio Nawa BBC London (Arabic) Al-Iraqia RadioRadio Sumer FM Radio Monte Carlo Radio Daru Al-Mustaqbal al-Salam Radio (Future Radio) Aur FM

Sample Size Central = 1659

Demozy FM

Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)

32

Southern Iraq: Al Iraqi and Baghdad Radio join Radio Sawa as the key stations in the region in terms of weekly listenership

40%

Southern Iraq Weekly Radio Listenership and Trust

38%

35%

30% 30%

26% 25%

24% 22% 20%

20%

17%

15%

14%

13% 9%

10%

10%

9%

5%

1%

8%

7%

7%

8% 6% 4%

3%

0%

Radio Sawa

Sample Size South = 1270

Al-Iraqia Radio Baghdad Radio BBC London (Arabic)

Radio Daru alSalam

Radio Nawa

Idha' at Radio Monte Baghdad/ Idha' Carlo at Basra

Al Mirbad

Radio Iraq al Hur (Radio Free Iraq)

Listenership: Percentage of respondents who report listening to the station „yesterday‟ or „within the past seven days‟ Trust: Percentages for the question “Which radio station do you trust the most for news and information?” (Total of three mentions)

33

Print Media in Iraq Newspaper readership is lowest used of the mediums surveyed.

34

Nearly two-thirds of Iraqis are not reading newspapers

Frequency of Newspaper Readership

12% 8%

61%

12%

7%

Daily or almost Several times a Once a week Less than once Do not read at every day week a week all

35 Sample Size National = 3502

The two most read newspapers are Azzaman and Al Sabah, with more than double the mentions of the next most read paper 35%

Newspaper Read Most on a Regular Basis

33%

30% 30%

25%

20%

14%

15%

12% 11% 10%

7%

6%

6%

6%

6%

Al-Bayna

Al-Bayan

Rodaw

Al-Mua'tamar

Al-Adala

5%

0%

Al-Sabah

Azzaman

Al-Mada

Al-Sabah Al-Jadid

Al-Atihad

36 Sample Size National = 1352

Internet Usage in Iraq

37

Four of the top five computer activities are “social� in nature Computer Activities ('Everyday' or 'At least once a week') Social networking Browse the internet with no specific purpose Send/Receive Email Send/Receive Instant Messages Communicate with chat or news groups Search Engines To find out the latest news

Personal/research purposes Downloading or watching video Downloading or Listening to Music School/research purposes Work related purposes Purchase goods or services with phone credits 0%

10%

National Sample Size National = 1534 | North = 224 | Central = 812 | South = 498

20%

North

30%

Central

40%

South

50%

60%

70%

80%

90%

38

Weekly computer use for almost all activities increased from 2011 to 2012, with a 22% increase in social networking activity Computer Activities - 2011 to 2012 42%

Social Networking

64% 51%

Browse the Internet 47%

Send/Receive Email 40%

Send/Receive Instant Messages

31%

Search Engines

60% 55%

37%

Communicate with chat/news groups

53% 45%

40% 40%

Get the Latest News 29%

Personal/Research

40% 37% 37%

Download or Watch Video Download or Listen to Music

31% 6%

School/Research

0%

40% 2011

28% 10%

Work Related

Sample Size 2012 = 1535 | 2011 = 1407

63%

10%

2012

23% 20%

30%

40%

50%

60%

70%

39

Facebook is by far the leading social network service in Iraq – with more than twice the accounts registered with Maktoob, Twitter or YouTube

Social Network Account Ownership in Iraq (for those who mentioned using the computer for social networking) Facebook

Twitter

YouTube

Maktoob

Yahoo

Google

MySpace 0%

10%

20%

30%

National

Sample Size National = 1387 | North = 178 | Central = 720 | South = 489

North

40%

Central

50%

60%

70%

80%

South

Note: Only respondents who mentioned using the computer for social networking were asked which network or networks they had accounts with

40

While Google and Yahoo are generally popular traditional web destinations – Facebook and Maktoob (social networking sites) are ranked prominently as a source of news and information in Iraq Top Websites by Weekly Visits (‘Yesterday’ or ‘Within the last seven days’)

22% 22%

Facebook Yahoo (www.yahoo.news.com)

20%

Google (news.google.com)

13%

Maktoob (www.maktoob.com)

9%

Hotmail (www.hotmail.com)

6% 5% 5% 5%

Al-Jazeera (www.aljazeera.net) Al-Arabiya (www.alarabiya.net) BBC Arabic (bbcarabic.com) Al Hurra (www.alhurra.com)

3% 3% 3% 3% 3% 3% 2%

Radio Sawa (www.radiosawa.com) www.alsharqia.com Sot al Iraq (www.sotaliraq.com) Radio Nawa (www.radionawa.com) Kitabat (www.kitabat.com) www.koora.com Elaph (www.elaph.com) 0%

5%

10%

15%

20%

25% 41

Sample Size National = 3502

Mobile Media in Iraq

42

A majority of respondents (57%) use their mobile phones to communicate with SMS messages Mobile Phone Uses ('everyday' or 'at least once a week') 98%

To make phone calls

57%

Send/Receive SMS messages

34%

Listen to downloaded music

24%

Send and receive photos Send status updates (Social networks)

19% 16%

Send and receive videos

15%

Listen to radio broadcasts

Read news, via SMS from news orgs

7%

Pay for products or services

4%

Other

3% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

43 Sample Size National = 3502

About a fifth of Iraqis own more than one mobile phone – their phone is typically considered their own personal phone versus sharing it with others

3 or more handsets 4%

Do not own 2%

My personal phone (no one else uses it)

9% 8%

2 handsets 16%

I share a phone with others in my house

1 handset 78%

Handset Ownership in Iraq

83%

The phone is owned by the head of the household

Mobile Ownership in Iraq

44 Sample Size National = 3502 | Mobile Phone Owners = 3440

New Media Youth in Iraq Iraqis between 15 and 24 years old make up more than a third of the population – this younger generation utilize the internet for news and information and social interactions are an important part of staying informed.

45

New Media Youth in Iraq

In this survey we describe New Media Youth as 15-24 year old Iraqis using at least one of the following on a weekly basis: •

Internet Blogs

•

News Organizations on the Internet (National/International – Al Jazeera, BBC, etc.)

•

Social Networks on the Internet (Facebook, Maktoob, Twitter, etc.)

•

Mobile Phone/PDA SMS from an official news organization

•

Mobile Phone/PDA SMS from an information source (Friends and Family)

568 (weighted)/759 (unweighted) out of 3502 respondents fit the profile of a New Media Youth

46

New Media Youth, based on their selection, use social media and the Internet at higher rates than the general population. Interestingly, the New Media Youth also use friends and family for news and information at more nearly double the percent of the national sample.

All Others

New Media Youth

Iraq TV

97%

98%

International TV (Arabic)

89%

93%

8%

7%

Iraq Radio

42%

50%

International Radio (non-Iraqi)

27%

37%

Iraqi Newspaper (Arabic)

20%

18%

Intl Newspaper (non-Iraqi)

3%

3%

Magazines

7%

9%

Friends and Family

43%

84%

Mosques/Religious Leaders

22%

18%

Internet (Social Networks)

28%

84%

Internet (Official News Sites)

22%

76%

6%

20%

Mobile Phone (Friends and Family SMS)

31%

82%

Mobile Phone (Official News SMS)

15%

61%

International TV (non-Arabic)

Blogs

Sample Size National = 3502 | New Media Youth = 568

Combined use „Everyday of the week‟ and „At least once a week‟

47

The New Media Youth are more interested in topics such as youth concerns, sports, democracy, and science and technology Interest Level ('very interested' and 'somewhat interested') by News Topic News about your province Employment News about the rest of Iraq News about local community/neighborhood Corruption Education Crimes Domestic politics Youth concerns Religion International politics Human rights Economic developments in Iraq Women’s concerns Health/medicine Real estate / construction Environment/ecology Business news in Iraq Science and technology Democracy News about neighboring countries Agriculture Sports International news Obituaries 0% Sample Size National = 3502 | New Media Youth = 568

10%

20%

National

30%

40%

New Media Youth

50%

60%

70%

80%

90%

100%

48

While the general prioritization of journalistic qualities is similar – New Media Youth value news without outside influence as well as balanced, fair, objective and well-sourced reporting more than the National population

Importance of Journalistic Qualities (Combined '4' and '5' on 5-point scale) 63% 66%

Journalists are ethical

61%

News without any influence from governments or political groups 57%

Journalist cover key events and issues

55% 56%

Credibility in reporting regional/international news News reflects a balanced coverage, presenting all sides of issues

55%

Reporting is fair, objective and well-sourced

55% 46%

Detailed and important source of social, art, culture news

63% 63%

50%

40% 43%

Journalist and editors do not practice self-censorship

38% 39%

A broad spectrum of social interests and minorities represented in the media 26% 30%

Detailed and important source of sports news 0%

National

64%

56% 59%

Detailed and important source of political news

Sample Size National = 3502 | New Media Youth = 568

70%

10%

20%

New Media Youth

30%

40%

50%

60%

70%

80%

49

For More Information Regarding The Findings Provided In This Report Contact: Evan Tachovsky IREX 202.628.8188 etachovsky@irex.org www.irex.org Ben Stevenson D3 Systems 703.388.2450 www.D3Systems.com

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D3 Systems, Inc. Proprietary and confidential information Š 2011 all rights reserved

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