XU Magazine - Issue 43

The Quiet Rebuild Behind

the Scenes

A new platform. A committed team. A story of transition told openly by the owners. Discover why WorkflowMax has re-emerged as a trusted tool for project-based businesses — and their advisers.

Are your clients asking:

How can we stay efficient?

How do we protect our margins?

Accountants who can recommend practical, real-world solutions like WorkflowMax position themselves not just as advisers, but as essential partners in their clients’ success.

WorkflowMax provides businesses and their accountants, a complete, real-time view of operations, from quoting to job tracking to invoicing.

That means better financial visibility, cleaner data, and faster decision-making for both parties.

The independent news source for users of accounting apps & their ecosystems

magazine Issue 43

Main Contacts -

CEO:

David Hassall (Co-Founder)

Managing Editor: Wesley Cornell (Co-Founder)

Chief Revenue Officer: Alex Newson

Account & Partnership Assistant: Robyn Consterdine

Creative Assistant: Victoria Young

Editorial/News Submissions:

If you have any editorial content (news, comment, tutorials etc.) that you would like us to consider for inclusion in the next edition of XU Magazine, please email us at editorial@xumagazine.com

Advertising: advertising@xumagazine.com

E: hello@xumagazine.com

W: www.xumagazine.com

© XU Magazine Ltd 2014-2025. All rights reserved. No part of this magazine may be used or reproduced without the written permission of the publisher. XU Magazine is published by XU Magazine Ltd (08811842), registered in England and Wales. Registered office: Office 1, Brunswick House, Brunswick Way, Liverpool, Merseyside, L3 4BN, United Kingdom. All information contained in this magazine is for information only and is, as far as we are aware, correct at the time of going to press. XU Magazine cannot accept any responsibility for errors or inaccuracies in such information. If you submit unsolicited material to us, you automatically grant XU Magazine a licence to publish your submission in whole or in part in all/ any editions of the magazine, including in any physical or digital format, throughout the world. Any material you submit is sent at your risk and, although every care is taken, neither XU Magazine nor its employees, agents or subcontractors shall be liable for loss or damage. The views expressed in XU Magazine are not necessarily the views of XU Magazine Ltd, its editors or its contributors.

From One Chapter to the Next: The New Era of WorkflowMax

Introducing Growth Club — the run club for firm owners

The Power of Forecasting: Building a Resilient Future

Intuit Quickbooks Mastering EOFY with Expert Tips

ApprovalMax Smarter approvals, stronger controls

FreeAgent How to help clients click with MTD

G-Accon Create Dashboards and KPIs in One Click — No Coding, No Delay

As you are reading through the magazine any article that shows the CPD Certified logo has been approved to count towards your CPD points. We are really excited to have been able to secure this for our readers as it means all approved articles can now be used towards your CPD points and building up your CPD register.

ExpenseOnDemand Revolutionising Financial Integration: How ExpenseOnDemand and Moneyhub Are Transforming the Xero Experience 76

The Accounting & Business Show Asia Reach the right audience at the Accounting & Business Show Asia 80

Accountex Manchester Accountex Summit Manchester heads up north for its seventh edition

98 Ignition Ignition enhances executive leadership with new SVP of Product, Tammy Hahn

100 Airwallex A new chapter: Announcing our Series F funding

102 BGL BGL announces details of BGL REGTECH 2025

The Quiet Rebuild

From One Chapter to the Next: The New Era of WorkflowMax.

Ryan Kagan, Chris Galt, Kaia Kaldoja & Vince Giovanniello share the story behind their acquisition of WorkflowMax, the rebuild that followed, and why accountants & bookkeepers should take a fresh look at this all-in-one job management solution.

When Xero announced the retirement of WorkflowMax, many in the ecosystem assumed it was the end of the road for the much-loved job & project management tool. But for the new owners, it was just the beginning

When Xero announced the retirement of WorkflowMax, many in the ecosystem assumed it was the end of the road for the much-loved job & project management tool. But for the new owners, it was just the beginning.

Both seasoned business leaders in the accounting and tech space, they saw not a

product winding down, but an opportunity to breathe new life into something accountants and professional services businesses already trusted. Backed by the BlueRock brand, they acquired the WorkflowMax name with a clear mission: to modernise it, enhance it, and keep it in the hands of the people who needed it most.

Now, just over a year later, WorkflowMax has re-emerged with an updated platform, new leadership, and new energy, but still firmly rooted in the values that made it a staple among project-based businesses.

In this conversation, Ryan, Chris, Kaia & Vince share the story of that transition and how far the product has come.

XU: Ryan, what made you want to take on WorkflowMax in the first place?

RK: I think it begins with recognising what WorkflowMax meant to the community. It wasn’t a flashy product, but it was dependable, widely used, and deeply embedded in thousands of professional services businesses. When Xero decided to retire it, there was genuine concern from customers. We felt it deserved a second life.

As former founders of BlueRock Digital; we had been using WorkflowMax in our practice and empowered businesses from around the world in our WorkflowMax implementation services (for over 9 years), Chris and I knew that with the right backing, we could take what people already loved and build it into something even better. It wasn’t about reinventing the idea. It was about honouring the product’s history whilst giving it an exciting future!

XU: Chris, what was it about the team and timing that made this feel right?

CG: Honestly, it was the perfect intersection of opportunity, capability, and passion. We had the right people, both technically and strategically, and we had a deep respect for the accounting ecosystem around

WorkflowMax. That matters.

We also saw how many partners and clients genuinely didn’t want to let go of it. There was emotional equity in the brand. We wanted to step in and say: “You don’t have to. Let’s build the next version together.”

And that’s what we did. From day one, we were committed to listening, rebuilding, and delivering, not just picking up where things left off, but accelerating the evolution.

XU:

Let’s talk about the Xero connection. What’s your take on how the product evolved under them?

RK:

We have nothing but respect for Xero. They made WorkflowMax what it was: accessible, tightly integrated, and trusted by accountants and professional services businesses around the world.

That said, I often described it like a great house that just needed a fresh coat of paint and a more modern touch. Xero made the strategic decision to retire the product — and that opened the door for us to step in and build its next chapter.

So really, we see this not as a replacement, but as a continuation. We’re proud to carry forward with a new infrastructure, more flexibility, and a roadmap shaped directly by customer feedback.

XU: What has improved since the original version?

KK: Almost everything. The infrastructure is new, faster, scalable, and designed for an exciting product roadmap that revolutionises job management. We’ve modernised key components like time tracking, job costing, and reporting. We’ve also moved to a more modern user interface.

But the biggest change is responsiveness. In the past, development was slower; now we’re releasing many updates regularly, and often directly in response to partner or customer feedback. The core strengths remain, but it’s a faster, more flexible platform now.

XU: And you’ve kept the product anchored in familiar territory?

CG: Exactly. We didn’t want to throw everything out. People were used to the navigation, the job structure, and the way things flowed. So we kept what worked and improved what didn’t. That way, clients coming from the previous version felt continuity, but also momentum.

We’ve heard from a lot of partners that the learning curve is minimal, and the improvements are obvious. That’s exactly the balance we aimed for.

XU: Chris, you’ve said before that some “accountants are still on the fence” about recommending WorkflowMax. Why is that, and what’s changed?

CG: There’s definitely some legacy perception from earlier days, where it was seen as ‘just enough’ but not truly best-in-class. We understand that. But that perception is outdated.

Today, accountants recommending WorkflowMax get

MaxConnect 2024. The first time we brought the entire WorkflowMax team from around the world together!

three things: a much-improved product, a trusted support network, and cleaner data from their clients. It’s not just about job management anymore, it’s about enabling better conversations between accountants and clients.

XU: What kinds of clients are the best fit for WorkflowMax?

VG: The sweet spot is mid-sized, servicebased businesses, especially in sectors like architecture, engineering, creative agencies, consulting, and IT services.

If a business bills for time, manages multiple projects, needs better quoting, or struggles with job profitability, WorkflowMax is often the right fit. We also see a lot of success with businesses that have outgrown basic tools or, on the flip side, want to scale back from expensive ERP systems that are too complex or costly for their current needs.

It’s not traditional enterprise software, but it’s powerful enough to support teams of five to 100+. And for accountants, if your client is juggling spreadsheets, Word docs, and separate invoicing platforms, WorkflowMax brings all of that together into one clean, integrated system.

and optimised for success.

And they stay involved. For accountants, that’s peace of mind. You’re not just making a referral, you’re connecting your client with a network that supports them every step of the way. And by the way, we’re actively accepting new partners across Australia, New Zealand, the UK & US and beyond.

XU:

What has customer feedback looked like throughout this transition?

RK:

It’s been honestsometimes brutally so - and that’s exactly what we hoped for. From the start, we knew this wouldn’t be a simple “flick of a switch.” But understandably, some customers expected continuity in the same product overnight. What they didn’t see initially was that this wasn’t just a handover, it was a complete rebuild, under intense time pressure.

“Xero built something solid. We’re building the next chapter — together with the community.”

XU: Can you talk more about the partner ecosystem?

RK: We’re proud of our implementation partners, they’re not just onboarding specialists, they’re long-term advisers to our clients. We understand that changing software is hard. So we work with certified partners who know the product inside out and understand business processes. They ensure that WorkflowMax isn’t just installed. It’s configured

customers who stuck with us. This was a one-of-a-kind transition, and we couldn’t have done it without every single person involved.

XU:

You mentioned WorkflowMax is proudly based in Australia. Can you expand on that?

CG:

Yes, we’re proudly Australianfounded, with our head office in Melbourne, and that’s a big part of who we are. But we’re also growing our team internationally, with support operations in the UK, Ireland, New Zealand, and the Philippines. That reach allows us to support our customers in their local time zones, with people who genuinely understand their region and industry. We’re the first to admit we haven’t always got everything right. During the migration period, we faced a tidal wave of requests, hundreds, sometimes thousands, each day. We took some flack for it, and we understood why.

We had just three months to migrate thousands of customers, some with 15 years’ worth of history and tens of thousands of jobs. Behind the scenes, our team was working around the clock, across time zones, through real fatigue and pressure. There were late nights, video calls by the thousands, and constant customer conversations. But we never lost sight of the mission: to get our community through the change and into a better system.

What stands out now is how many of those early sceptics have become champions. Once they saw their feedback actioned: better reporting, improved workflows, more intuitive navigation, they realised we were not just listening, but delivering.

We’re proud of the team and incredibly grateful to the

But instead of backing away, we leaned in. We’ve heavily invested in our support team, our internal systems, and the way we communicate. Today, our average response times are measured in hours, not days and more importantly, we’ve brought back the human touch.

Whether you’re in Hawke’s Bay, Brisbane, Birmingham or Boston, when you reach out to WorkflowMax, you’re speaking to someone who gets it, someone who’s part of a team committed to helping you succeed.

FIND

OUT MORE...

Discover more about WorkflowMax and partnership opportunities: workflowmax.com

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Introducing Growth Club — the run club for firm owners

The new community helping accountants grow smarter, together

Trent McLaren, Co-Founder, The Firm

Trent McLaren is the CoFounder of The Firm, a peer-led media and education platform for accountants and bookkeepers. Through live events, podcasts, articles, and digital resources, The Firm helps professionals across the industry connect, learn, and lead with confidence. Backed by over a decade of experience in accounting tech and advisory, Trent brings deep industry insight and a passion for building stronger, smarter firms through community and shared knowledge.

Growth Club is where accounting firms come together to grow with consistency, purpose, and the support of a like-minded community.

or years, accounting and bookkeeping firms have been told to “work on the business, not just in it.” But most leaders are already stretched thin. You’re managing pricing questions, clunky workflows, an overworked team, and rising client demands, all while trying to stay a few steps ahead of change.

The pace is faster. The stakes feel higher. And the isolation of running a firm hasn’t gone away.

That’s the problem Growth Club set out to solve.

Growth Club was created to give accountants and bookkeepers a rhythm. Not a high-pressure sprint. Not a one-off burst of motivation. But a consistent way to plug into better ideas, stronger connections, and real progress, together. Think of it like a run club, but for your business. You show up. You learn. You grow. And the momentum builds.

And it all kicks off with the first-ever Growth Club Summit, happening 25–26 June.

Growth Club Summit is more than an event. It’s a reset. A practical, CPD-claimable online experience designed to help firm owners pause, reflect, and ask better questions. What kind of firm are we really building? What are we doing that adds value? And what’s getting in the way?

"Growth Club is where momentum starts, and clarity returns."

Mark Wickersham on designing pricing that fits your value and your client. Michael Wood on what AI agents really mean for the future of accounting software. Cassandra Scott on using practice intelligence to fix problems before they become problems. Inbal Rodnay on the real-world impact of Microsoft Co-Pilot inside a growing practice.

"This is where firm owners reset, refocus, and build what comes next."

The speakers are people you actually want to hear from, firm owners, app builders, advisors, and leaders who are in it with you. They’re not pitching. They’re showing. The pricing models they’ve tested. The AI tools they’re actually using. The systems that reduced hours of admin. The mistakes they’d never repeat.

You’ll hear from people like

You’ll also hear honest conversations from people like Amanda Gascoigne, Rachel Fisch, Kylie Parker, and Jason Robinson, on what it’s like to lead a firm through the hard seasons. When the pressure is personal. When growth feels risky. When you’re carrying it all.

These aren’t abstract ideas. They’re specific, relevant, and ready to use.

And the truth is, the firms moving forward are already showing up for this. They’ve registered. They’re building their schedule. They’re carving out the time

to learn something that could change how they work the very next day.

If you’ve felt stuck, scattered, or second-guessing your next step, this is the moment to plug in.

Growth Club Summit is free. It’s 100% online. You’ll get access to every session and replay. And you’ll earn CPD hours through Accrediwise just for attending.

You don’t have to grow alone. But you do have to choose to show up.

"You don’t have to grow alone, but you do have to show up."

More importantly, you’ll stop wondering what other firms are doing and see it for yourself.

Now’s your chance. This is your invitation to join the club. To be part of a growing community of firm owners who are choosing to lead with purpose, share what works, and build businesses they’re proud of.

Growth Club Summit is the first step, and it’s one you’ll want to look back on and say, “That’s when things started to change.” Don’t sit it out. Your next chapter starts here.

The Power of Forecasting: Building a Resilient Future

In a world full of opportunities and change, adaptability is key. Between rising costs, shifting market conditions, and tighter access to finance, businesses today face more pressure to manage their cash wisely.

hat’s why cash flow forecasting has become such an important part of business strategy, not just for large enterprises, but for small and medium businesses too. That’s where Spotlight Forecasting comes in, we’re helping our customers build a clear view of their financial future that has never been easier or more essential.

Real-world use cases from our customers:

A UK accountancy practice worked with an agricultural client to forecast cash flow across different weather and yield scenarios. Not only did it highlight periods of risk, but it also gave the client confidence to invest in new machinery, knowing they could absorb the cost even in a tougher season.

A South African accountant helped their retail client prepare for postholiday slowdowns by building out seasonal forecasts in Spotlight Forecasting. This allowed them to secure a short-term overdraft facility before the dip, rather than scrambling for funds after the fact.

@spotlightrep

Mel Rollason, Customer Success Specialist, Spotlight Reporting

A well-established Chartered Accountant, Mel's career began at KPMG where she spent 5 years auditing a vast array of clients from the Royal Opera House to Boots Group plc. After various accountancy positions in the retail sector, she then went on to run her own accountancy practice for 13 years, and saw for her own eyes the rapid digital shift in the accountancy world. She has a passion for helping practices make the very best use of technology, helping them to save vast amounts of time and increase their fees dramatically.

Cash Flow: Your Business's Lifeline

At its core, cash flow forecasting gives you visibility into your business’s future cash position, identifying when cash shortages might occur and when investment opportunities arise.

Without this clarity, businesses risk being caught off guard by unexpected expenses, seasonal slumps, or shifts in customer behaviour. In a climate where margins are tighter and surprises can be costly, that’s a risk only a few can afford.

'Still Not Sure Why You Need to Forecast?' We’ve listed our top five reasons forecasting is essential right now.

1. Navigate Uncertainty

Forecasting enables you to prepare for the unexpected. Whether facing economic downturns or sudden growth, cash flow insights allow for smarter, faster decision-making.

2. Strengthen Funding

Lenders, investors, and stakeholders expect businesses to show financial planning. A strong, well-constructed forecast can improve your credibility and unlock critical funding.

3. Planning for Growth Growth needs to be sustainable. Forecasting helps ensure you have the resources to hire, expand, or invest at the right time without jeopardising liquidity.

4. Showcases ‘What If’ Scenarios What happens if sales dip? Or if supplier costs rise? Scenario planning allows you to simulate possible good, bad, and ugly scenarios to help you plan accordingly.

5. Build a Strong Business In challenging times, resilience is key. Knowing your future cash position helps you weather storms and seize opportunities with less risk and more confidence.

When done right, cash flow forecasting can be a powerful tool to both reduce risk and boost the chance for sustainable success.

Why Choose Spotlight Forecasting?

Cloud-based software tools like Spotlight Forecasting are changing the game and taking forecasting abilities to a new level:

• Comprehensive 3-way forecasting: Profit & Loss, Balance Sheet, and Cash Flow

• Flexible scenario building

• Easy integration with your financial data

• Clear, powerful reporting that makes insights accessible to all stakeholders In short, it gives you the tools to forecast faster, smarter, and with more precision, helping you future-proof your business.

The Bottom Line

We know forecasting isn’t about predicting the future perfectly, it’s about preparing for it intelligently. Businesses that build forecasting into their regular processes are better equipped to adapt, grow, and thrive, whatever the future holds.

"If accountants aren't doing cash flow forecasting for their clients, they're missing out on a huge opportunity to deepen their relationship and add value. With Spotlight Forecasting, we're trying to empower accountants to provide a future view to solve many of the challenges that businesses face."

- Richard Francis FCA, CEO & Founder, Spotlight Reporting

“Forecasting isn’t just a nice-to-have anymore - it’s the difference between staying reactive and being strategically proactive. Our most successful customers are using forecasting to guide their clients through every major business decision. Offering advisory services including forecasting is where accountants shift from being historians to co-pilots and help small businesses to thrive.”

- Mel Rollason FCA, Customer Success Specialist, Spotlight Reporting

Does sales tax give you a headache?

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If you or your clients sell taxable goods or services across jurisdictions, automate your workflow with Xero’s sales tax, powered by Avalara.

Take the guesswork out of what’s taxable, what’s not, and at what rate with automate sales tax calculations on invoices.

Stay on top of payment deadlines and amounts due with automatically created reports.

Ready to file? Xero connects with Avalara for seamless e-filing options.

Learn how Avalara can help you grow your prac tice and expand your services.

Automated sales tax is included in Xero subscriptions. Visit avlr.co/xero to learn more.

Mastering EOFY with Expert Tips

Transforming Workload into Workflow

Emma Fabbro

,

Accountant & owner, Fusion Accountants

Emma Fabbro, based in Adelaide, is the founder of Fusion Accountants and specializes in aiding micro and small businesses. An esteemed member of the Intuit Trainer Writer Network since 2017, she excels in optimizing Quickbooks Online for clients and advisors. Recognized as one of the Top 100 Proadvisors for 2023, Emma has also earned the title of the 2023 Top International Proadvisor, testament to her expertise in her field.

Explore the transformative benefits of adopting a cloud-based workflow for your firm.

As businesses continue embracing digital transformation, many are realizing the benefits of moving to a cloud workflow. Whether it’s improving accessibility, collaboration, or costefficiency, cloud technology can significantly enhance operational efficiency. In this article, we explore five key advantages of adopting a cloud-based workflow for your business.

One of the primary benefits of moving to a cloud-based system is the improved accessibility it offers. In a cloud workflow, all data and resources are stored online, allowing you to access them at any time and from any location. This is particularly advantageous in the modern work environment where remote working has become more prevalent. With cloud solutions, employees no longer need to be tied to physical office space; they can access necessary information and perform their tasks efficiently from wherever they are.

Another significant advantage of a cloud workflow is the ability to supercharge collaboration among

team members. By consolidating all business information into a single cloud-based client portal, teams can work together more seamlessly. This shared environment facilitates better communication and coordination, particularly for teams that are geographically dispersed. Not being limited to a local office or client base can dramatically widen the scope of your operations, allowing for growth and expansion in different regions.

The introduction of cloud solutions in business workflows also delivers seamless experiences for both your team and your clients. Integrated tools, such as those offered by the QuickBooks suite, can unify client accounting, practice management, and various preparation tasks into a cohesive platform. This integration is crucial for streamlining operations and ensuring that various elements, from BAS and tax preparations to practice management, work harmoniously. Additionally, the compatibility with a range of other apps means your system can be scaled and adapted as your business grows, providing muchneeded flexibility.

Cost-efficiency is another compelling reason to adopt a cloud-based workflow. Transitioning to cloud solutions means businesses can save on the physical infrastructures, such as servers and printers, and ongoing expenses like software subscriptions and upgrades from multiple providers. These savings can be significant, particularly for small to medium-sized enterprises operating on tighter budgets. The operational cost reductions can then be allocated to other critical areas of the business to drive growth and innovation.

Managing a firm effectively becomes less stressful with cloud infrastructure. The initial setup, including sign-up and training, is typically streamlined to ensure a smooth transition. Addressing the doubts associated with moving to the cloud can often be the biggest challenge. However, overcoming personal mindsets, simplifying integration, boosting automation, ensuring cloud security, and getting clients on board are essential steps in the transition process. Each hurdle requires careful consideration and a strategic approach.

For example, integration and automation are vital components of a successful cloud transformation. Automated tools not only facilitate the seamless transfer of client information but also enhance productivity by reducing manual tasks. Cloud security is another critical element, where educating your team and clients about safe practices and using advanced security measures, such as encryption and firewalls, can help protect sensitive data.

Finally, it is crucial to demonstrate the value of cloud solutions to your clients. In a world where immediate access to information is vital, showing clients the benefits of cloud accessibility can be a game changer. Starting this process with clients who trust and value your services can provide valuable insights and help refine your approach.

Moving to a cloud-based workflow offers numerous operational benefits. From enhancing accessibility, increasing collaboration, and streamlining

processes to reducing costs and improving security, the advantages are clear. As every business is unique, consider your specific needs, evaluate your current processes, and begin your transition to the cloud confidently. The future is in the cloud, and the sooner your business adopts this technology, the quicker you will realize its full potential. Transitioning to the cloud was a transformative experience for our practice, and it could be the same for yours.

Staying ahead during the EOFY period can be challenging, but with our series of expert-led webinars and a fresh eBook, managing your year-end tasks can become a streamlined process. Join industry expert, Emma Fabbro, as she delivers invaluable "EOFY Workload to Workflow Series" webinars:

20 June: Productivity Through Processes

23 June: Measuring What Matters

26 June: Fees, Pricing and Profitability

1 July: Client Conversations Done Differently

Additionally, dive into our latest resource, "Your Ultimate Guide to EOFY 2025," which covers comprehensive advice on managing clients, processes, and technology effectively. Don't forget to utilize your essential 2025 EOFY checklist to ensure nothing goes amiss.

Introducing Capium 365

The Digital Record-Keeping Tool for You and Your Clients.

The next evolution in cloud accounting: Designed for accountants and their clients, it enables seamless document capture, real-time collaboration, and smarter workflows.

Capium has made me faster, so I spend less time preparing a set of accounts, now I have more time to focus on my clients With Capium I don’t feel I am on my own

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Snap Receipts & Statement Instantly Using powerful mobile scanning& OCR.

Effortless Digital Record Keeping No spreadsheets No stress

Bank Feeds & Auto Categorisation Save hours each month.

Track Income & Expenses in Real Time From anywhere, on any device

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All-in-One App for Clients & Accountants

Capium 365, Bookkeeping, Tax - fully integrated.

Smarter approvals, stronger controls

Here’s how to make faster decisions, fewer mistakes and have complete control over your AP and AR processes.

Approvals weren’t the issue. It was the delays, missing context, and frantic messages trying to reach the right person.

This was daily life for the finance team at NOUS, a creative agency in Australia. The approval process quickly got messy juggling multiple stakeholders who all had to review and approve documents before they could be finalised. The company’s admin staff had to manually check each PDF in a folder – with some containing up to 80 files, this took a huge amount of time. This slow and error-prone process wasn’t just inefficient; the delays left

decision-makers and admin staff confused and frustrated.

Once the team put proper controls in place, with the help of Tinka Consulting, the results were immediate:

NOUS saved the equivalent of one full-time employee (FTE) in time

• The new process has an estimated ROI of AUD$40k

• Administrative staff were freed from managing approvals and chasing decision-makers

• The team maintained the same level of control and oversight

NOUS isn’t alone. Across industries, teams using

Dee Johns, Head of Product Marketing

Dee Johns believes the most powerful words are 'Let me tell you a story.' Her passion for storytelling helps her create meaningful, customer-focused experiences while removing friction, so customers never feel the complexities of the org chart.

ApprovalMax are reducing risk and regaining control – not by overhauling everything, but by adding smarter tools at the right steps.

Here’s how the latest ApprovalMax updates are helping businesses like this one move faster, with less back-and-forth and stronger checks in place.

Here’s what’s new for Xero customers:

• Schedule payments (UK only): Plan payments ahead of time with ApprovalMax Pay. Align with cash flow and supplier terms to avoid last-minute stress.

ApprovalMax Pay, schedule payments (UK only)

• Overdraft payments (UK only): Make payments even when your bank balance dips, as long as your account has an overdraft facility.

• Track goods received notes (GRNs): Keep an eye on what’s actually been delivered before paying a bill. It’s easier to match bills to purchase orders and avoid overpayments.

• Create and approve credit notes: Create Xero credit notes directly in ApprovalMax and route them through your usual approval workflow. Once approved, they’re automatically synced to Xero.

• ApprovalMax Capture for POs and credit notes: Speed up data entry by extracting key details from uploaded or emailed documents. Works for both purchase orders and credit notes.

• Create account groups: Group account codes for easier workflow management. Ideal for teams working with long, complex charts of accounts.

For Xero, QuickBooks Online, and NetSuite customers

• ‘On Hold’ status: Need to pause a request without starting over? You can now put it on hold and pick it back up later, even from your phone.

• Nudge: A gentle reminder for approvers who haven’t acted yet. It only goes to the right people, and every nudge is recorded in the audit trail for full visibility.

For Xero and QuickBooks Online customers

• Bill duplication detection: Avoid paying the same bill twice. You’ll get a warning if a bill with the same supplier, date, amount, or invoice number already exists.

For NetSuite customers

• Sales invoice approvals: Add checks and balances to your sales process. Multi-step approvals help reduce mistakes before invoices are synced to NetSuite.

• Approve new vendors: Screen every new supplier before they’re added to NetSuite. It’s a simple step that helps protect your data and your process.

• Journal entries: Submit and route journal entries directly in ApprovalMax. Once approved, they’re sent to NetSuite with a complete audit trail, making audit-preparation much easier.

Smart approvals aren’t about adding more steps

It’s about adding the right ones –at the right time – to protect your business without slowing it down.

You don’t have to overhaul your whole way of working. Just make approvals clear, easy, and better connected to your finance tools.

The result? A happier finance team, fewer mistakes, and tens of thousands of dollars saved.

Want to see how ApprovalMax could work for you? Get in touch today.

Bill duplication detection

How to help clients click with MTD

A guide to navigating the changes with your small business clients

Kate MacNay, Lead Editor,

FreeAgent

Kate is a seasoned content professional who specialises in creating engaging, insightful resources to help accountants and bookkeepers succeed. Covering all topics from pricing strategy to AI, Kate currently has a particular focus on Making Tax Digital (MTD), working closely with FreeAgent Partners to ensure they have the right resources and insights to navigate change with confidence.

MTD for Income Tax is coming, and practices must lead clients into the digital future. Here’s how.

Every accountant is familiar with the shoebox. The one crammed with crumpled receipts, delivered annually with a sheepish grin. Or the client who stubbornly clings to their trusty spreadsheet, resisting any mention of cloud-based software.

Working in a service-led profession, you’ve likely adapted to these ways of working in an effort to support your clients, even when better tools are available. But with Making Tax Digital (MTD) for Income Tax looming, it's time to shake things up, not just for clients but for your practice too. This isn't just another regulatory hurdle; it's a generational shift that demands a new approach.

Out of 5.5 million UK businesses, only about 2 million are using accounting software. And of the 2.75 million that need to switch to MTD-compatible software by April 2028, just 1.23 million have made the move so far.

That’s a staggering gap! It's a goldmine of potential, yes, but also a stark reminder of the challenges accounting professionals face. Why the slow uptake? Is it resistance, cost

or simply a lack of awareness?

Whatever the reason, the reality remains: MTD for Income Tax is coming, and practices will need to act as navigators, guiding clients through this digital sea change.

So, how can you help your clients make the leap and ensure your firm is ready for the changes ahead?

Meet clients where they are

Getting clients to embrace digitalisation might be easier said than done. After all, no client is exactly the same. They come in all shapes and sizes, and their tech-saviness varies wildly. To effectively support them, you’ll need to understand their unique requirements and digital readiness and tailor your approach accordingly.

• Willing but uncertain. They understand the need for change but might require more hand-holding.

• Resistant to change. They’re the traditionalists, the ones who prefer the familiar comfort of spreadsheets - or even pen and paper.

Segment your client base

“Start small - little and often is key. Don’t overwhelm your clients. Otherwise, you’ll lose engagement straight away.” - Kris Sawford

Think of clients as falling into one of three broad categories:

• Digital natives. These are your digitally savvy clients who are already comfortable using technology in their day-to-day working life.

Once you have a general picture of how ‘digitally ready’ your clients are, you can begin to segment your client base further to help prioritise your communication. Identify those that will need to comply with MTD for Income Tax from April 2026 - your self-employed and landlord clients with qualifying income over £50,000. These clients will require immediate attention and a clear understanding of the impending changes.

Within this segment, use the clients you identified as digital natives as your test subjects. Engaging with them proactively will allow you to refine your communication, anticipate

potential challenges, and build confidence in your own MTD expertise.

Team up with the right tech

The new rules mean that using digital tools is no longer a choice. To comply with the legislation, clients need to use MTD-compatible software to keep digital records and make submissions to HMRC electronically.

For all three groups, it's crucial to recommend software that strikes a balance between ease of use and functionality. Forget the complex, corporate-grade systems – small businesses need tools that simplify their lives, not complicate them.

Look for software that’s easy and intuitive for your clients, yet robust enough to handle all their compliance needs. And it should work just as well for your practice - think smart automation, time-saving bulk actions, and clear, insightful reporting. Support matters too: is it just chatbots, or can you actually talk to a human when it counts?

Nail your communication

MTD and catch anyone whose circumstances may have changed over the past year, making them newly eligible for the first threshold. From there, you can use your client segments to develop a targeted follow-up plan, sharing more specific details and next steps to help guide them through the process.

“The key question to ask yourself is: how can you get your client to be a better client with MTD as the driver?” - Russell Frayne

Once you have a plan of action in place, you can start contacting your clients about what’s ahead. HMRC has already started reaching out to taxpayers, letting them know that a change is coming, so it’s important to be proactive and demonstrate you’re on top of the new rules.

As Stuart Pedlar, Digital Advisory Lead at Westcotts Chartered Accountants says: "It's on us as accountants to be preemptive rather than reactive. This is our opportunity to be ahead of the game rather than behind it."

Begin by contacting all your sole trader and landlord clients. This will help raise awareness of

Whether you prefer a faceto-face chat, a phone call, or a well-crafted email, there are a few things to keep in mind.

• Give clarity. Communicate what’s changing and when, how this will affect the way you work together, and how you plan on supporting them during the transition.

• Lead with the positives. Instead of dwelling on the ‘burden’ of change, highlight the benefits: the potential for improved accuracy, real-time insights, and streamlined financial management.

• Set clear expectations. Update your Letters of Engagement to reflect the changes brought about by MTD. Clearly outline how your services will evolve, what is expected from the client, and the associated timelines.

You’re likely to get questions about next steps, so consider how you’re going to build momentum and educate your clients beyond the introductory conversation. You could host workshops, webinars, or offer one-on-one training.

“Start small - little and often is key. Don’t overwhelm your clients. You’ll lose engagement straight away if you simply pile in and say ‘this is everything that we’re doing’,” says FreeAgent Sales Manager, Kris Sawford.

If that feels like a lot to manage, look to your software providers, who should be able to provide you with support. FreeAgent Partners have access to a whole library of resources as well as personalised training from

Why choose FreeAgent?

• A simple, intuitive interface that makes life easier for your clients

• An award-winning mobile app so they can stay on top of admin, wherever they are

• An end-to-end MTD solution, ready for quarterly updates and final declarations

• Time-saving tools that let you explain multiple transactions at once and easily reconsent bank feeds in bulk

• Real human support from people who understand accounting

FreeAgent’s specialist team to help them get set up on the software and up to speed with MTD.

Perfect your pricing

MTD for Income Tax isn't just a change in legislation for clients; it will fundamentally alter how accountants and bookkeepers deliver their services.

Practices will begin to move away from the annual Self Assessment scramble - the new cadence will be quarterly updates and a Final Declaration, essentially increasing filing requirements from one to five for every affected client. This could mean an initial surge in workload as practices straddle the old and new systems for different clients. It’s therefore a critical time to rethink pricing strategies.

• Per submission: Charging for each quarterly update and the final declaration offers a clear, pay-as-you-go structure for clients to understand. It works well for clients who prefer to pay only when services are delivered, though it may feel less personalised and more transactional.

"It's on us as accountants to be preemptive rather than reactive. This is our opportunity to be ahead of the game rather than behind it." - Stuart Pedlar

• A fixed subscription model: A monthly fee covering all ongoing work, as well as the cost of MTDcompatible software, can simplify things for clients and provide a steady income stream for your practice. This approach can build stronger long-term relationships and smooth out cashflow, but may limit your ability to adjust pricing quickly.

as possible,” says Russell Frayne, Director of Transformation at Gravita.

Seizing the Opportunity

MTD for Income Tax is a significant shift, but also a chance to diversify, digitalise, and boost profitability. By simplifying pricing, communicating effectively, and investing in client education, you can guide clients through this transition with confidence.

Russell Frayne says: “The key question to ask yourself is: how can you get your client to be a better client with MTD as the driver?”

But with the economy in a tricky place for small businesses, clients may be wary of increasing fees. So, how do you balance delivering the service your clients need with the price they’re willing - and able - to pay?

Here are some solutions that may work for your practice:

Looking for a quick win?

An often overlooked but simple step is encouraging clients to open a dedicated business bank account. This helps them separate personal and business finances, making it easier for practices to prepare accurate reports and submissions.

Mettle offers free business bank accounts and includes free access to FreeAgent (optional paid-for features are available for both Mettle and FreeAgent).

• More flexible, menu-style pricing: Offering a menu of services based on complexity allows you to guide clients to a package that best fits their needs. This also opens doors for your practice to upsell additional services, such as taking over bookkeeping entirely.

There’s no perfect strategy to tackle MTD - you’ll need to consider the pros and cons of any approach, as well as market competition and the financial objectives of your practice. In any case, remember that you're not just charging for time; you're charging for expertise, compliance, and peace of mind. The role of the accountant has evolved into something akin to a financial partner, offering personalised advice and strategic guidance. Don't undervalue your services!

“By the time the £30,000 threshold comes into effect in April 2027, the market will tell us what clients are willing to pay. It’s up to us to adapt internal processes and automate as much

Instead of viewing MTD as a daunting obligation, see it as an opportunity to strengthen client relationships, enhance service offerings, and embrace the digital future of accounting. The more practices prepare now, the smoother the transition, and the better equipped clients will be to thrive in the MTD era.

FIND OUT MORE...

Find out more

BOOK YOUR FREE MTD CONSULTATION

Not sure where to start with MTD for Income Tax?

Let’s chat! Schedule a free consultation with one of our experts and get a plan tailored specifically for your practice.

Create Dashboards and KPIs in One Click — No Coding, No Delay

G-Accon’s latest feature helps finance pros turn raw data into instant insights

Andrew

Robert Shassetz, SaaS Content Writer, Contributor for Accon

Andrew Robert Shassetz is a freelance SaaS content writer who helps tech companies turn features into stories. He specializes in writing for accountants, CFOs, and business teams that rely on cloud platforms to get things done faster. With a background in journalism and a practical eye for detail, Andrew works with startups and scale-ups to bring clarity and credibility to product-led content.

Accon’s new dashboard feature gives accountants and CFOs one-click access to clean, visual KPI reports.

Create Dashboards and KPIs in One Click — No Coding, No Delay

For most accountants and CFOs, reporting has always been a double-edged sword. You know the insights are there—buried somewhere between transaction logs, reconciliations, and financial statements—but surfacing them in a clean, visual way often takes hours. Sometimes longer.

Built for Real-World Workflow Pressure

Accountants and fractional CFOs don’t have time to reinvent the wheel each time a report is needed. One client wants a cash flow overview. Another needs to understand aging receivables. A third is asking for a visual of gross margin trends by product category.

“Dashboards used to take hours. Now they take a click.”

You open the spreadsheet. Start cleaning up the data. Tweak formulas. Format a table. Then realize the layout still doesn’t quite work for your client or your team. So you start over.

G-Accon just changed all of that.

Their newest feature—now live—lets you create dashboards and KPI reports in one click. No coding. No fiddling with templates. No waiting on a developer or analyst to make things “look right.” It’s all built into the platform you already use. And it works exactly the way busy professionals need it to.

Traditionally, each of these requests would mean building a separate report, doublechecking the numbers, and praying the formatting holds up when you present it. Multiply that across 10, 20, or 30 clients, and you’re looking at dozens of hours every month lost to routine tasks.

That’s the problem this new G-Accon feature was built to solve. By turning live accounting data into structured, visual dashboards instantly, the platform lets you skip the tedious setup and jump straight to the insights.

No pivot tables. No Excel gymnastics. Just meaningful data, ready to share.

From Data to Decision — in a Single Click

Here’s what actually happens when you use the one-click dashboard tool. After connecting your Xero or QuickBooks data, you simply select the new dashboard option. The system generates a visual summary of key financial performance indicators—tailored to your specific entity or client.

You’ll see profit and loss trends. Real-time cash position. Expense breakdowns. KPIs like net profit margin or current ratio. And it’s not just numbers. These are automatically formatted with clean charts, tables, and visual elements that are easy for anyone—clients included—to understand.

If you want to adjust a metric or customize the layout, you can. But you don’t have to. The default view is professional, presentationready, and accurate out of the box.

No Learning Curve, No Extra Tools

One of the most frustrating parts of adopting new features is the learning curve. But in this case,

there really isn’t one. If you’re already familiar with G-Accon’s existing interface, the new reporting functionality feels like a natural extension of what’s already there.

There’s no need to export data, no third-party plugins, and no added complexity. The platform handles the structure and formatting. You just decide what to do with the insights.

It also works seamlessly across multiple clients or business entities. You don’t have to recreate the dashboard template every time. Once you’ve set it up for one, you can apply the same structure to others with minimal changes— saving you even more time.

What This Means for Accountants, CFOs, and Business Owners

is strategic. You get to focus on interpretation and planning, rather than assembling visuals. When a client asks, “What’s our burn rate right now?”—you’ll have the answer (and the chart) ready in seconds.

“Visual insights. Zero setup.”

And for business owners? It’s peace of mind. Instead of relying on delayed reports or confusing spreadsheets, they get fast, clear visibility into what’s working and what’s not. That clarity drives better decisions—faster.

Already Making a Difference

During early testing, one CFO shared how the tool changed their client meetings. Before, they’d spend nearly half the time walking through financials, pausing to explain what a ratio meant or why numbers looked off. Now, the data speaks for itself.

building, you’re free to focus on the bigger picture.

Already

Live — Try It Today

This isn’t a feature that’s coming “soon.” It’s already available. If you’re a current G-Accon user, all you have to do is log in and try it. The one-click dashboard option is there, ready to use.

If you’re new to the platform, visit www.accon.services to see how it works. There’s a walkthrough that shows the process from start to finish, so you can judge for yourself how it fits into your workflow.

It’s a small click with a big impact.

“Dashboards used to take hours. Now they take a click. That changes everything.”

For accountants managing dozens of client files, this feature cuts down the time spent creating recurring reports. Monthly close becomes faster. Client updates are easier to prep. And advisory conversations get to the point much quicker.

For fractional CFOs, the benefit

“It’s changed the dynamic,” they told us. “We talk about strategy now, not spreadsheets.” That’s the real value here. It’s not just about saving time. It’s about elevating the role of finance teams from number-crunchers to strategic advisors. When you’re no longer caught up in report-

Try our new interactive video on how to generate Xero KPI Dashboards automatically at g-accon.storylane.io

See it live at g-accon.com

Support for MTD for Income Tax

Step 1:

Step 2:

Request bank statements for the period from your client (in print or PDF form), and use AutoEntry to accurately and quickly extract the data.

Step 3:

Add AccountsPrep as the accounting integration for that client, just like you would add any cloud accounting solution. The statement data will then flow through.

Use AccountsPrep to bulk code, reconcile and adjust the accounts in arrears, as required. Then output a trial balance for import to your final accounts solution.

Get Started Now

Currently available to accountants and bookkeepers in the UK and Ireland only.

How Spreadsheet Inefficiencies Are Costing Your Clients—and Why CPQ Is the Solution

Amelia Douglas, Content Creator, Tidy

Amelia began working as an apprentice in the Marketing team at Tidy at the beginning of this year. With a passion for creating engaging content with a positive impact, Amelia provides an exuberant flair in bringing Tidy’s vision to life.

When spreadsheet errors start costing clients, who can businesses rely on for a solution?

preadsheets have established themselves as man’s best friend in many businesses for the past few decades. They've become a versatile tool for data analysis, financial modelling, project management, and decisionmaking.

However, as times have changed, and technology has advanced, spreadsheets have failed to adapt and develop at the same rate. They’re now competing with solutions tailored to automate processes. Some perhaps would even go as far as saying, spreadsheets have evolved into

a metaphorical glass ceiling, preventing those who use them from ever truly reaching their potential.

While yes, spreadsheets do still work effectively for some, maybe it’s time to say goodbye to spreadsheets and hello to the future.

Challenges and Risks

Spreadsheets have evolved into a metaphorical glass ceiling.

A future with solutions designed to maximise efficiency and growth. A future without inefficiencies that burn through profits.

Humans are not robots. They make mistakes, more often than we’d like at times. Spreadsheets aren’t exempt from this. By nature, the dependency on manual entry can provide plenty of opportunities for human inaccuracies to affect them. Thus, compromising data integrity and impacting critical business decisions, as inaccurate data can lead to misguided conclusions.

One such risk is due to the overconfidence in the design of the spreadsheet. Simply, if the user doesn’t actively look for errors, then they likely won’t find many or even any at all. In fact, research indicates that approximately 50% of spreadsheets have errors within them. That is assuming one person is responsible for maintaining the spreadsheet. As they say, “too many cooks spoil the broth”.

Additionally, compliance risks arise when spreadsheets are used for financial reporting without stringent controls. The lack of robust audit trails and version control in spreadsheets can result in non-compliance with regulatory standards, potentially leading to legal and financial repercussions.

Versatility and Complementary Tools

Spreadsheets are undeniably versatile and continue to play a crucial role in shaping business operations. Particularly in small businesses where the data management is relatively simple and the cost-effectiveness of spreadsheets reigns supreme.

Transitioning to CPQ

solutions has resulted in

a 25% reduction in quote generation time.

Another issue that arises with spreadsheets is the lack of scalability. As businesses grow, spreadsheets can struggle to handle larger datasets and more complex operations to the same accuracy. When these limitations become apparent, businesses often integrate external solutions, such as ERP systems, to overcome these limitations.

However, their limitations highlight the need for complementary tools and practices to ensure accuracy and scalability. By combining spreadsheets with specialised software and integrated solutions, businesses can leverage the strengths of both to achieve optimal efficiency and growth. Solutions like a Configure, Price, Quote (CPQ) tool can offer a more robust, scalable, and efficient alternative to spreadsheets, making them a superior choice for businesses looking to enhance their operations and ensure data accuracy.

Standardisation Efforts

Organisations like the European Spreadsheet Risks Interest Group (EuSpRIG) help promote best

practices to enhance spreadsheet quality and compliance. These efforts aim to mitigate the risks associated with spreadsheet use by encouraging standardised procedures and controls.

A few of the recommendations from EuSpRIG include;

• Simplified formulas and naming conventions

• Robust documentation

• Testing and version control

The EuSpRIG also drew inspiration from Toyota's automotive manufacturing methodology and use of “Poka-Yoke” (Japanese for mistake proofing) techniques. These techniques are designed to prevent mistakes happening in the first place, thus helping minimising the element of human error.

Benefits of CPQ Solutions

CPQ solutions streamline the sales process by automating the configuration of products, pricing, and the generation of quotes and can offer several advantages over traditional spreadsheets. This not only reduces the time required to create accurate quotes but also minimises errors associated with manual data entry.

Key benefits of CPQ solutions include:

• Automation: Automates repetitive tasks, reducing the risk of human error and freeing up time for more strategic activities.

• Scalability: Easily handles large datasets and complex configurations, making it suitable for growing businesses.

• Data Accuracy: Ensures data integrity through automated processes and robust validation checks.

• Compliance: Provides audit trails and version control, ensuring adherence to regulatory standards.

• Efficiency: Streamlines operations, leading to faster quote generation and improved customer satisfaction.

According to Quantzig, transitioning from spreadsheets to a CPQ

solution has resulted in a 25% reduction in quote generation time and a 20% increase in pricing accuracy for businesses. Object Edge also notes that this shift can increase annual revenue, due to fewer pricing errors and faster deal closures.

In conclusion

As businesses continue to evolve, the demand for integrated, automated solutions will only increase. CPQ solutions are well-positioned to meet these future needs, offering scalability and adaptability that traditional spreadsheets cannot match.

While spreadsheets have been a reliable tool for decades, the ever-evolving business landscape demands solutions to be more capable at managing complex tasks and information. Through the adoption of CPQ solutions

Using Google Sheets and Xero? Automate your reports and dashboards and save up to 40 hours a month

and other specialised software, businesses can overcome the limitations of spreadsheets, ensuring better data accuracy, compliance, and operational efficiency. This transition not only supports growth but also positions companies to thrive in an increasingly competitive market.

Evaluate your current processes and consider adopting CPQ solutions to stay ahead in the competitive market. Embrace the future of business technology and ensure your company’s growth and success.

To find out more about how you can make your business Tidy, visit: tidyinternational.com/ solutions

Upload / download data from Xero, XPM, and more into Google Sheets and back

Create highly customizable reports and dashboards (200+ templates)

Consolidate data for multiple organizations and currencies

Create, refresh, and send up-to-date reports to multiple clients

Streamline repeatable work across clients

“It saves us literally 20, 30, sometimes even 40 hours a month! Integrating Google Sheets with Xero automates the process of pulling data and updating it in our customized CFO reports."

Michael King, CFO, KFE Solutions

Sync Google Sheets with Xero data in both directions.

From growth to survival: Why finance leaders are now business lifelines

iscover the seven toughest questions businesses are facing and how financial leaders are helping clients survive and thrive in today’s uncertainty.

When the headlines are filled with phrases like "consumer confidence hits a 12-year low" and "tariff turmoil rattles markets," it’s clear we’re not in a normal cycle of business anymore.

Across the globe sentiment is sliding, caution is rising, and the path

forward feels foggy.

For financial professionals like Virtual CFOs, advisors, and accounting firm principals, the pressure is intense. Your clients are scared — not just about missing growth targets, but about business survival. They’re asking hard questions. They’re expecting fast, confident answers. And more than ever, they’re leaning on you to make sense of the chaos.

"Clients are asking how to survive the next 12 months, not how to scale."

"Uncertainty is the only certainty. It’s causing clients to be cautious, delay hiring, and hold back investment."

Today, finance leaders aren't just reporting on the numbers. They're helping businesses fight for survival. And that shift is happening faster than many realise.

The state of business confidence: What the data tells us

Our latest global survey of VCFOs and advisors revealed a tough reality:

• 49.5% said their clients are less

@fathomhq.com

Darren Glanville,Country Manager UK & EMEA, Fathom

Darren is no stranger to the accounting profession and has more than twenty years experience helping accounting practices develop digital strategies and processes to drive efficiencies and profitability. Having worked for some of the biggest software providers including Sage, CCH, and Xero, Darren now heads up the UK and EMEA region for Fathom and is passionate about accounting firms leveraging technology to drive better business outcomes.

confident today compared to six months ago.

• Only 21.3% reported any increase in confidence.

• Cash flow and liquidity planning emerged as the most urgent area of support for 59.4% of clients.

• Other top needs included cost management (13.9%) and scenario planning and risk management (11.9%).

Clients are shifting their focus away from growth targets toward survival strategies. They're facing critical, emotional decisions: protect staff or preserve cash? Fight for funding or hunker down?

As one survey respondent put it:

"Clients are asking how to survive the next 12 months, not how to scale."

And in this environment, financial professionals are stepping into a new, unofficial job title: Business Lifeline.

The new role of financial leaders

Your job title might still say CFO, VCFO, or Advisor. But right now, your clients see you as:

• Crisis navigators

• Decision accelerators

• Confidence builders

You’re not just preparing reports. You're helping answer survival questions. The kinds of questions we asked in our survey:

• How confident are clients about their financial stability?

• What are the biggest financial questions they’re asking?

• Where do they urgently need support?

And the answers led us to seven survival priorities you need to be ready for.

The 7 survival questions clients are asking (and how financial leaders are answering them)

1. How long is our runway, really?

With cash flow planning cited by nearly 60% of advisors as the top client need, runway clarity is nonnegotiable.

How to answer it:

Model different expensereduction scenarios.

• Forecast cash flow monthly, not quarterly.

• Visually show how decisions today extend or shorten runway.

"Everything revolves around cash flow and liquidity now. It’s survival mode."

2. Should we lay people off now or wait?

Cost management ranked second in urgent support needs. Staffing decisions are no longer theoretical, they're immediate.

How to answer it:

• Use scenario planning to show headcount reduction impacts.

• Factor in severance costs and morale impacts.

• Give leadership a clear financial picture to guide tough decisions.

3. How do we manage our burn rate without killing momentum?

Clients need to save cash without killing their future.

How to answer it:

• Break down fixed vs. variable expenses.

• Identify "nice to haves" vs. "must haves."

• Model the impacts of strategic, surgical cuts.

4. What scenarios should we be preparing for?

11.9% of advisors said scenario planning is a growing client priority; a clear signal that leaders know uncertainty isn’t going away.

How to answer it:

• Create at least three scenarios: optimistic, realistic, pessimistic.

• Stress-test assumptions (sales velocity, margin pressure, cost hikes).

• Visually present different outcomes to drive faster decision-making.

"Conversations have become a lot more detailed. Clients care a lot more about forecasting and having multiple plans."

5. Can we still raise funding this year?

Investor caution is surging. Clients want to know whether to fight for capital now or weather the storm.

How to answer it:

• Help clients prepare clean, confident financials.

• Show strong cash flow and burn rate management.

• Position resilience as a key selling point.

6. Should we freeze hiring, or double down?

Opportunity still exists, but it’s risky. Clients need frameworks, not gut instincts.

How to answer it:

• Map out cash flow and runway impacts of hiring vs. freezing

• Tie hiring decisions to realistic revenue assumptions

• Model both conservative and aggressive paths

7. How do we hit our targets when everything’s slowing down?

Growth targets set six months ago may no longer make sense. Clients need credibility, not just ambition.

How to answer it:

• Reforecast based on real-time sales and market conditions.

• Shift focus toward profit resilience.

• Develop clear, visual scorecards to track adjusted goals.

The tools that make survival possible

In our survey, nearly half of financial professionals said they are already using Fathom to answer these tough questions. Another third want to start.

Why? Because in a crisis, slow and static reporting isn’t enough. Clients need:

• Fast, flexible scenario planning

• Clear cash flow forecasts

• Visual, confident communication tools

Tools like Fathom don’t just track the past, they help financial leaders shape the future.

"Until y’all can predict what the government can do, we’re stuck planning for everything."

The hardest questions facing businesses today are solvable. Financial professionals who embrace tools that deliver clarity, flexibility, and confidence are leading the way forward.

Ready to see how VCFOs and advisors are using Fathom to guide better decisions, faster?

Try Fathom free and experience how financial leaders are navigating uncertainty, and helping their clients thrive. Start your 14day free trial today.

How Avalara simplifies indirect sales tax challenges

Xero users, meet your tax compliance edge

Avalara helps Xero users simplify tax compliance with automation for sales tax, exemptions, and cross-border transactions.

For U.S.-based businesses, staying on top of sales tax obligations has never been more critical — or more complicated. From evolving economic nexus laws to tariff shifts and international trade friction, tax compliance is no longer a background function. It’s a core part of operational success — and a source of risk if neglected.

That’s where Avalara comes in.

Sales tax automation, right from your Xero workflow

Avalara’s direct integration with Xero gives U.S.-based users a smarter way to manage sales tax. From invoice creation to return filing, Avalara AvaTax automates tax calculation, tracks taxability rules by jurisdiction, and helps to ensure the right rates are applied in real time.

For Xero users, that means no more chasing rate tables or second-guessing nexus obligations. You can manage your books and your compliance in the same place — and do it with more confidence.

Navigating sales tax in the Wayfair era

Since the Supreme Court’s South Dakota v. Wayfair ruling in 2018, nearly every state has adopted economic nexus thresholds. For businesses selling across state lines, that means a growing list of jurisdictions where sales tax registration, collection, and filing are required — even if you don’t have a physical presence there.

Avalara simplifies this complexity by automatically tracking your transaction volume against state-specific thresholds. Once you cross a limit, the platform alerts you and supports quick registration, helping to ensure that you stay compliant without needing to be a tax policy expert.

When exemptions become obstacles

B2B sellers face a different challenge: exemption certificates. Tracking, storing, and validating certificates manually introduces unnecessary audit risk. Missing or expired certificates can trigger penalties — even if you didn’t collect tax by mistake.

Avalara Exemption Certificate Management (ECM) integrates with AvaTax and lets customers submit and update their

Luke Yamnitz - Sr Manager, Partner Management, Avalara

Luke leads a team of strategic partnership managers at Avalara, leading roadmap and GTM strategy with the tax compliance company’s premier technology partners. Luke is based in St. Louis, Missouri, and has been with Avalara since 2022. His favorite random sales tax fact is that pumpkins are often taxed differently depending on if sold as fall decor or if sold as an ingredient for pie.

certificates online. The system verifies information instantly and stores everything securely, giving you audit-ready confidence without the paperwork chase.

Keeping up with tariffs: crossborder trade is complex — and critical

As more U.S. businesses import goods or expand ecommerce internationally, compliance needs to extend beyond sales tax. Cross-border shipping introduces customs duties, import taxes, and a patchwork of international rules that are just as complicated — and just as critical to get right.

Avalara Cross-Border automates Harmonized System (HS) code classification, calculates or estimates landed costs (including tariffs and VAT), and helps ensure accurate customs documentation. It also supports trade restriction checks and regulatory flags.

“Avalara’s suite of compliance services can help you stay on top of this rapidly changing environment, giving you peace of mind that you are keeping pace with the changes,” says Craig Reed, General Manager of CrossBorder at Avalara.

Whether you’re sourcing goods from overseas or selling into international markets, Avalara

@avalara

helps reduce delivery delays, surprise duties, and customer complaints — while giving you confidence that your trade compliance isn’t holding your business back.

All-in-one compliance that grows with your business

Whether you’re adding products, expanding to new states, or looking overseas, Avalara’s tax automation platform scales alongside your business. With the Xero integration as a starting point, you can unlock a range of add-ons as your compliance needs evolve — from advanced reporting to international tax support.

calculation across jurisdictions

• Automatic economic nexus tracking and alerts

• Exemption certificate collection, validation, and storage

• Seamless sales tax return prep, filing, and remittance

• Optional cross-border tariff classification and landed cost tools

Avalara’s suite of compliance services can help you stay on top of this rapidly changing environment, giving you peace of mind that you are keeping pace with the changes

Key features U.S.-based Xero users can leverage:

• Real-time U.S. sales tax

Built for Xero. Backed by Avalara.

Avalara’s integration was purposebuilt for Xero’s U.S. users. It’s a plug-and-play solution that connects sales tax automation directly to your accounting platform. It’s also supported by over 1,200 signed partner integrations across ecommerce, billing, ERP, and CRM tools — so your broader tech stack stays connected. With Avalara, you don’t just gain automation — you gain a

compliance strategy that works across your entire business.

Why it matters now

Sales tax is getting more complex. Tariffs are shifting. Cross-border commerce is growing. And compliance risk doesn’t just hit big businesses — it affects every seller shipping across state or national lines.

But tax compliance doesn’t need to be an obstacle. With Avalara and Xero, it becomes a built-in part of how you do business — automated, integrated, and built to scale.

Because when you do tax right, you can focus on what really matters: growing your business.

avlr.co/xero xerousers@avalara.com FIND OUT MORE...

Payroll solutions for successful businesses

Set-up, training and free ongoing support via phone and email

Comprehensive Reporting Suite with 50+ reports including HR

Suitable for all business sizes (1 - 1,000 employees)

ipayroll.co.nz

cloudpayroll.com.au

The latest trend(s)

We summarise the main trends and challenges that accountancy firms are experiencing, and give our top tips for making the most of the opportunities they present.

Trend 1: Increased reliance on digital and cloud-based systems

With HMRC’s continued drive for Making Tax Digital (MTD), many businesses have already made the jump to digital submissions.

But for the next tranche, especially those with accounting software, the transition is unsettling; accountants have a great role to play in supporting clients through this change.

Along with digital tax submissions,

using a cloud-based accountancy system enables businesses and their accountants to access real-time financial data from anywhere, at any time.

This brings multiple benefits, such as:

• Being able to make business decisions faster because of the access to accurate, up-to-theminute data and insights

• Helping improve collaboration between accountancy firms and clients

• Helping to make many manual

@ApprovalMax @vipulsheth

Vipul Sheth, Managing Director, Advancetrack

"Accountants change lives, but not by producing a set of accounts"

Qualifying as an ICAEW Chartered Accountant and Chartered Tax Adviser, I started at a regional practice, Rabjohns LLP (now Bishop Fleming) before joining Ernst & Young and KPMG where I worked up to management.

After over a decade of professional experience, I developed a professional accountancy outsourcing company which has been a driving passion since I started the business in 2003.

processes, like data entry, quicker and more efficient. With benefits like these, it’s no wonder that continued digitalisation of accountancy is likely to grow throughout 2025.

Trend 2: AI and automation play a greater role

It doesn’t feel too long ago that AI was just a concept rather than a tangible ‘thing’, but it’s true to say that the AI revolution is now really starting to transform accountancy.

Some ways that AI and automation are already having an impact on accountancy include:

Automating reconciliations –with some cloud accountancy platforms able to match transactions automatically to save users time when logging them, while also reducing the chances of errors compared to inputting the data manually.

Spotting errors or potential fraud – with AI algorithms able to spot unusual activity or changes to patterns in financial data,

which could signify an error or even fraud.

Spotting useful insights – with AI dashboards able to instantly visualise and summarise data, giving accountants and their clients a quick snapshot of important metrics such as cash flow and profitability.

Trend 3: Expansion of accountancy’s role in business

The traditional role of accountants being limited to purely providing data and handling tax returns is well and truly over. Clients are increasingly seeking strategic business advice from their accountants, whether that’s in relation to digital transformation, business recovery, growth plans or other aspects. This gives accountancy firms great revenue growth potential, by expanding their service proposition, but also presents challenges in managing capacity and in recruiting and retaining the best talent to deliver these value-added services.

The current challenges

How to bridge the accountancy talent gap

Anyone working in an accountancy firm will know that recruiting and retaining experienced, high-quality accountants has become more and more difficult in recent years. We’re predicting this continuing throughout 2025 and beyond. Our Accounting Talent Index shows that almost half of accountancy firms (45%) are affected by skills shortages.

Cybersecurity threats continue to grow

With more sensitive financial data now being stored and managed in the cloud, cybersecurity is a significant concern for many accountancy firms. If client data is compromised and ends up in the wrong hands, this can cause some major problems for the business in question, as well as breaking trust, damaging the accountant’s reputation and potentially having legal consequences too.

Outsourcing: how to choose a provider

Choosing the right outsourcing partner is a critical decision for your accounting firm. Taking the time to work out where outsourcing will fit into your firm is the first step.

Find ‘an extension of your team’ Once you’ve mapped out your plan, the next move is to find a company who will act as an extension of your team and help propel your firm into the future. You need to partner with a team that will prioritise your firm’s goals and work with you to learn your processes so they become an essential part of your ethos. Patience is key.

Make IT security a priority

Making sure your team has ISO certification security protocols will allow you to work alongside your outsourcing partner with confidence that your client’s data is safe. The partner needs to demonstrate a strong commitment to the highest security standards.

How Advancetrack can help your practice

With many current trends, opportunities and challenges for accountancy firms, the growth limitations or blockers that you will come up against can be overcome through the effective outsourcing of some of your client’s accounting functions to a trusted partner.

You get all of the benefits of additional staff members to expand your team, but not the overheads. You can also scale outsourced accounting when needed, so seasonal fluctuations and other changes in demand can be accommodated easily.

Understanding accountants

To find out more, please visit our website advancetrack.com

Having a deep understanding of the accounting industry is paramount when choosing your outsourcing team.

Establishing

trust

So how do you trust your outsourcing team? You should be able to access testimonials from existing clients, research which industry affiliations they have, and make sure they are committed to ethical practices.

Access to talent and resource

Have you struggled to recruit talented and driven accountants who are both local and within your budget? When you choose the correct outsourcing company, you gain access to a large pool of committed and skilled accountants ready to hit the ground running. This allows your firm to scale swiftly, meet client demands effectively, and uphold superior service standards.

Transition plan

But how will I be able to seamlessly integrate an outsourced team into my work processes? Transitioning to outsourcing should be as smooth as possible; looks at those that can explain the likely changes ahead, and wanting to create a seamless partnership.

A long-term partner

An outsourcing team should display commitment to your firm means you can feel secure with your choice. They should be willing to understand your practices, evolve with you and your team over time, and continually look to meet and exceed your needs.

Time to scale

Although it may seem daunting to engage an outsourcing company to extend your team, elevate your firm’s recruitment, and commit to a long-term partnership - it can also become a vital part of the scalability of your services.

A ApprovalMax came to life on top of a mountain –but it’s only up from here

pprovalMax recently celebrated a huge milestone: securing £10M in growth investment to take the business to the next level. This represents tremendous progress and opens an exciting new chapter in the business’ story. So how did the team grow ApprovalMax to where it is today? We spoke to Konstantin Bredyuk, CEO of ApprovalMax, to learn more about the business’ history, growth, and plans for the future.

Where did the idea for ApprovalMax first come from?

These days, accounts payable and receivable automation is everywhere. Back when myself, Helmut and Peter founded the company, however, this wasn’t the case. In fact, only large organisations had access to the business process tools that could make these simpler, leaving small and medium sized businesses to rely on clunky manual approval processes.

We first met working as colleagues. Over lunch breaks and after work drinks, we would often sit around and talk about this pain we saw among CFOs first hand. It was always centred around the issue of account payable and accounts receivable automation. These talks would go on for a number of months until the three of us decided we couldn’t

sit around and let it go on – it inspired us to start ApprovalMax, so we could go out and make a difference in the world.

The CFOs we were hearing from couldn’t afford enterprise-grade systems and had to rely on very basic tools such as Excel, Word, and email to organise approvals for their financial documents –systems that are not only slow but prone to error and even fraud.

@approvalmax

Konstantin Bredyuk, CEO, ApprovalMax

Konstantin Bredyuk, co-founder and CEO of ApprovalMax, began his entrepreneurial journey in 2016 to help SMBs scale faster. Driven by a mission to help businesses build strong financial controls, he leads by example, proudly propelling ApprovalMax’s growth with dedication and hands-on leadership.

One conversation I had with a very passionate CFO ended with him confiding how his team had made a huge slip up, by making a duplicate payment worth £300,000 that was not authorised. I can remember these long and awkward pauses as he spoke, and I was honestly wondering if he was going to keep the conversation going or not. That’s how I knew it was really difficult for him to open up and talk about

Peter, Danila and Konstantin at the top of Mount Kilimanjaro

it. That’s when we knew we had to roll out ApprovalMax ASAP. We wanted to provide an easy to use tool that anyone could use to collaborate and get simple approvals sorted, and to protect businesses of all sizes.

Once you had the idea, how did the business get up and running?

Initially, our first version of ApprovalMax just handled the basic bill approvals process, routing bills to approvers based on flexible criteria. This multi-step approval process and approval matrix very quickly proved to be what set us apart. When it came time to sell, we got our first customer within two days. We were so pumped and will always remember the very first deal we ever closed – we knew we were on to something.

We had a clear split of responsibilities where Peter was taking care of the technical part, I was leading the vision, and Helmut was taking care of the business matters. But as a

bootstrapped business, we had to make all key decisions together. There wasn’t room for any extra expenses or errors!

As time went on, one closed deal turned into 10, then it reached 100… yes, you get it. The rest is history.

I’ve heard you even worked on ApprovalMax from the top of Mount Kilimanjaro – is that right?

While we all work well together professionally, we also clicked right away and share many of the same hobbies and interests. That’s how we ended up talking about ApprovalMax from the top of Mount Kilimanjaro, yachting in the Seychelles and diving in the Great Barrier Reef. It was useless to try not to talk about work – it naturally happened every time!

How has ApprovalMax grown since then?

Since then, we’ve added plenty more features across accounts payable and receivable, such Wasting hours and risking errors on manual reports

as budget checking, bill-to-PO matching, and now ApprovalMax Capture and Pay, but they all link back to the same goal: making life easier for businesses of all sizes.

We’ve also expanded our team to bring the product to life and support more than 16,000 customers worldwide. Our bootstrapped origins allowed us to stay profitable and lean while still growing the business to where it is today.

What’s next?

We’re excited to take the next steps to keep growing ApprovalMax and helping our customers well into the future – who knows, maybe we’ll be planning on Mount Everest next.

For more information on ApprovalMax, visit approvalmax.com FIND OUT MORE...

Time-consuming reports and dashboards that you can't re-use or repeat across clients

No ability to gather multi-entity reports

Unlocking efficiency through payments as a service for accounting firms

@joinmimo

Klara Engberg, Marketing Associate, Mimo

Klara joined Mimo’s marketing team earlier this spring, bringing with her six years of experience in the Nordic banking industry. Prior to Mimo, she worked at the challenger bank Lunar.

Accounting firms have the opportunity to modernise client services and boost efficiency by offering PaaS through a tailored approach.

There’s no shortage of conversation in the accounting world about the importance of expanding service offerings. Firms are encouraged to deepen client relationships, unlock new revenue streams and deliver more strategic value in order to stay competitive. But while the ambition is clear, the path forward often isn’t. How do firms move beyond compliance in a way that’s not only meaningful but also scalable?

For PM+M, a leading accountancy and advisory firm in the North West, the answer begins with a simple, pragmatic step: identifying which clients need more help and proactively offering support. Rather than waiting for clients to ask for new services, they observe pain points, address

inefficiencies and introduce new solutions, such as with one of the most overlooked areas in the SME toolkit: payments.

Manual Payments: Time-Consuming, risky and still far too common

they’re doing manual payments, we’ll explain they could be saving themselves time.”

“Once

they see the platform and how easy it is, they realise they can pay all their suppliers in minutes”

Some of PM+M’s clients still manage supplier payments manually – a process that consumes hours each week and introduces avoidable risks.

“We can see that clients are spending unnecessary time managing manual payments,” says Luke Irving, a Manager in PM+M’s Cloud Accounting team. “That’s usually when we see an opportunity. If we’re aware

After early experience with other platforms, PM+M is transitioning to Mimo.

“Mimo is moving quicker with the product updates compared to the rest of the market,” says Luke. “It’s just more of a versatile platform than the existing ones out there.”

How PM+M successfully introduces Payments as a Service

So how does the rollout happen in practice? When PM+M introduces Payments as a Service (PaaS) to clients, they do so in a deliberate, client-focused way. They begin with workflow scoping sessions and personalised recommendations, identifying exactly where support will have the most impact. Live demos early in the process become a key tactic that helps clients quickly grasp the practical value of the solution.

“Once they see the platform and how easy it is, they realise they can pay all their suppliers in minutes instead of spending hours adding up invoices and typing them into their bank,” Luke explains.

To make clients feel secure, PM+M

The PM+M team outside of their office in Blackburn

designs approval workflows that keep control in the hands of the business owner. While the firm prepares payment runs, clients retain final approval, making the distinction between assistance and authority clear.

“Ultimately, they do have the final say on what’s being paid. We’re just assisting rather than taking over,” Luke adds.

Seamless onboarding that builds confidence

Introducing new tools could be seen as a time-consuming task. But onboarding is simple. PM+M manages the administrative side and supports clients with tailored sessions once their systems go live. The result

is a smooth transition with minimal disruption. Clients benefit immediately from faster payments, automatic reconciliation in Xero and less stress around data entry and human error.

Internally, the shift supports PM+M’s broader efficiency goals. With the cost of doing business rising, the firm focuses on delivering value without increasing fees. Offering PaaS enables them to improve workflows, optimise review processes and keep their services both high quality and cost effective.

“We’re working to improve how

we do things internally, so clients still get the same level of service but without us having to pass big cost increases onto them.”

A blueprint for firms ready to do more

For firms looking to move beyond traditional services, PM+M’s approach offers a clear blueprint: start with the client’s needs, lead the conversation and offer support where it will be felt most.

Payments as a Service might not look like the most glamorous addition to a firm’s toolkit, but when executed thoughtfully, it has the potential to transform both client outcomes and internal operations.

And sometimes, that’s exactly where innovation begins.

Luke Irving, a manager in the Cloud Accounting team at PM+M

Luke and part of the team enjoying some time together out of the office.

Delivering Value Through Payroll Automation

Understanding where the value lies in payroll services

n today’s fast-paced accounting world, payroll bureaus face an outdated paradox: clients demand instantaneous, error-free services, yet processors wrestle with manual data wrangling, endless email threads, and looming statutory deadlines. The result? Highly skilled teams stuck in administrative drudgery, compliance risks quietly mounting, and client satisfaction wavering under the weight of uncertainty.

Let us look together at how clients value your payroll services, the challenges that you face to deliver value and how you can beat these key challenges.

Defining the Value of a Payroll Bureau

A successful payroll bureau delivers more than numbers on a payslip. Its true value lies in four pillars:

• Accuracy & Compliance: Erroneous calculations or missed filings can incur fines and reputational damage. Compliance is a key reason a business chooses a payroll bureau to handle payroll. Payroll professionals and bureaus demonstrate an

uncompromising commitment to precision, hence targeting 0.1% error rates or better.

• Efficiency & Scalability: Seasonal peaks often force bureaus to hire expensive temps or stretch core teams to the brink. Automation can boost processing capacity without increasing headcount.

• Transparency & Trust: Clients demand visibility. Real-time dashboards, audit trails, and inline review portals remove guesswork, building confidence at every stakeholder touchpoint.

• Client Experience & Advisory: Freed from repetitive tasks, bureaus can shift from transactional service providers to strategic advisors. Spending more time ensuring accurate payroll, and getting ahead with providing payroll insights and improvements to the client’s payroll and pensions, particularly when forecasting or scenario planning.

Each pillar delivers measurable ROI, transforming payroll from a cost center into a distinctive competitive advantage.

The Pains most payroll bureaus face

In order to meet, achieve and beat

@buddypayroll

Jonathan Mifsud, Co-Founder & Chief Technology Officer, Buddy

Jonathan is the Co-Founder and Chief Technology Officer of Buddy, a cutting-edge payroll platform that is revolutionising the way payroll bureaus and accountants in Malta and beyond expand their services. Since starting as a self-employed technology consultant in 2014, Jonathan has accumulated over nine years of experience in collaborating closely with payroll professionals.

KPI targets around the four key value pilars bureaus regularly face challenges and obstacles that keep them from excelling. Excellence for most comes at a significant human cost, be it sacrificed extra hours, overtime or larger than ideal workforces. Below are some of the common challenges that payroll bureaus regularly encounter across the four pillars.

Accuracy, Compliance & Security

• Security: Payroll data breaches from have not been uncommon. With email data transfers and third-party portals the security risks increase. By embedding a secure portal with Two-Factor authentication, one starts reducing risk.

• Tax-Code Automation: Payroll accuracy is very much quality of data, so beyond the quality of data, ensuring that tax codes are fetched before each payroll is critical.

• Timed Statutory Filings: Postpayroll never-ending checklist having to remember and validate that the FPS was on pay day, that if an EPS is due is not forgotten and making sure that Pension reports are out. More about the time it takes to do this tasks, its the mental energy

this consumes from most payroll processors

Automated Workflows & Faster Turnaround

• Playbooks: Most accounting firms and bureaus may have an undocumented process. Re-working your process and updating excelsheets may seem like a tedious process. By embedding your playbook; or a pre-build playbook into your bureau software you take the headache away.

• Reminders & Approval Loops: If Accountancy firms are used to the struggle of collecting data, nobody feels this more than your payroll team. Constant deadlines across your clients with right turnaround times expected. For those looking to keep payroll teams lean, automating reminder and approval loops is a critical way of getting ahead.

cases trigger other things your team needs to do, sometimes you need to ensure that this is billable, was it a client information which you are meant to charge or a genuine mistake by your team which you have to make up for? Most of htis data, unfortunately with manual flows tends to get lost, as would the billables that go with it.

Seamless Integrations & Enhanced Experience

Our mission is to elevate payroll beyond processing

• Payments & Payslips: Payments and payslips are a major pain for most bureaus, whether its a legacy BACS platform or simply not doing it at all because it is too hard. Leveraging portals and integrated software is a key way to beat the payment and payslip woes.

of your frustrations of chasing missing data, scrambling to meet deadlines, and manually reconstructing audit trails after every cycle. That empathy led us to a simple truth: automation must deliver clear, measurable value from day one.

Our mission is to elevate payroll beyond processing. Every feature in EverRoll™ reflects user-driven priorities:

• Empathy-Driven Design: Workflows mirror real user roles—no extra clicks, no confusing toggles.

• Value-First Mindset: We automate where it counts— data security, compliance, turnarounds—not on surface-level features.

• Adaptive Playbooks: As regulations shift and client needs evolve, our modular engine lets you tweak or extend automations without a full rollout.

• Exception-Handling Rules: After chasing clients for data, exception handling and quality checking is the second most time-consuming aspect for a payroll bureau. Regularly requiring excel gurus in order to bridge the data together in a meaningful way. Powerful reporting and exception reporting play a key role in ensuring that

Real-Time Visibility & Collaborative Review

• Payroll Reviews: Payroll communication, particularly post the first payroll draft is key; another area where data is also vulnerable, one finds that email or messaging is prevalent to identify and update configuration. The biggest risk is the client’s key person going sick, bureaus regularly lose track of where that payroll is at, and may in cases, have to ask for the data again.

• Reruns: Approval or rejection of a payroll, may in some

• Accounting Journals: Probably the most consuming post-payroll processing task, converting the payroll data into journal entries your accounts team can import. Especially challenging when a client wants to have some employees split across multiple cost centers, something most firms have to do manually.

Listening to Payroll Bureaus

When as Buddy we identified bureau as our key target market we had to listen. The experience and expectation of a bureau is completely different to when someone is doing payroll in-house.

These challenges were among the many that payroll bureaus opened their minds and hearts. Challenges that kept them from levelling up, increasing profitability and in some cases, gain the much needed time for the bureau managers and owners.

Through listening and acting upon what we learnt we created EverRoll™. Born out

• Strategic Elevation: By removing administrative friction, we free your team to advise—on benefits planning and workforce strategy— strengthening your client relationships.

With EverRoll™, payroll becomes a showcase of your bureau’s expertise, not a source of stress. Talk to our team at Buddy if you are looking to solve any of these challenges.

FIND OUT MORE...

Discover what Buddy & Everroll can do for you

Keeping Manufacturing Steady in an Unstable Market: Tips for SMB Manufacturers and Accountants/Bookkeepers

There’s no need to sugarcoat it: Manufacturing has been turbulent for a few years now.

Labour shortages. Supply chain volatility. Inflation. Rising interest rates. And now? Even more uncertainty on the horizon. Global tensions, fluctuating commodity prices, and persistent economic headwinds continue to challenge production, planning, and profitability.

If you're a manufacturer, you’re likely feeling it every day. But this isn’t just a manufacturing problem, it’s an accounting problem, too.

When margins are tighter, forecasts more fragile, and data less reliable, the role of an accountant or bookkeeper becomes increasingly strategic. The decisions made in the back office now echo loudly on the shop floor.

And that’s why now—not next quarter—is the time to get a handle on operations.

The Hidden Cost of Uncertainty

Market instability doesn’t always show up as a catastrophic event. More often, it creeps in as:

• Lead time inconsistencies that throw off a production schedule

• Overstocking “just in case” inventory that ties up cash

• Under-ordering that halts fulfilment and damages customer relationships

• Poor visibility that leads to decisions based on outdated or siloed data

The result? Higher operating costs, more stress on teams, and a growing disconnect between what’s happening on the shop floor and what’s reported in the books.

And for businesses that are still juggling spreadsheets, managing disconnected systems, or trying to reconcile production data manually with accounting software—those risks only grow.

It’s death by a thousand cuts. Each delay or miscalculation might seem small in isolation. But collectively, they erode profitability, slow down cash flow, and put undue pressure on already overstretched teams.

Accountants: Your Role is Evolving

Accountants and bookkeepers who serve manufacturers are being pulled into more jobs than just preparing reconciliations and reports. You’re expected to help business owners:

• Forecast inventory needs with greater accuracy

• Understand the financial impact of production delays

• Make real-time decisions based on cash flow and supply risk

• Plan for uncertain quarters without overextending

But without access to timely, integrated operational data, your hands are tied. You can’t advise confidently if the numbers you’re looking at aren’t being organized quickly enough.

This is the gap between finance and operations—and it’s now too risky to ignore.

The best accountants today aren’t just recordkeepers, they’re strategic partners. And in

Jonny Parker, Inventory Expert, Fishbowl

manufacturing, strategy is only as good as your grasp of the day-today.

Manufacturing clients are now asking:

• “Why are my margins slipping even when revenue is up?”

• “How much inventory is too much?”

• “Can I afford to take on that new customer order?”

Without operational context, it’s hard to answer these questions with confidence. But with the right systems in place, the accountant becomes the bridge between volatility and clarity.

The Call for Connected Decision-Making

better stock planning, and fewer cash flow surprises.

"Fluctuations in supply chain are inevitable. Surprises on your balance sheet shouldn’t be."

—Neil Patel

To navigate today’s volatility, manufacturers and their financial partners need to shift from reactive to proactive. That requires a few things:

• Operational visibility in real time You need to see what’s happening across inventory, orders, suppliers, and fulfilment at all times—not just at the end of the month.

• Integrated systems Your accounting software and inventory tools should talk to each other. Seamless data flow reduces human error and enables faster, more accurate decisions.

• Scenario-based forecasting In an unstable environment, the question isn’t “What will happen?” but “What could happen—and how do we prepare for different scenarios?” Smart forecasting helps you model different supply and demand conditions before they hit.

• Margin protection When supply costs rise and demand wavers, protecting your margins becomes a daily effort. That means smarter purchasing,

• Streamlined compliance and reporting With increasing pressure from HMRC in the UK, IRS requirements in the US, and evolving trade regulations across APAC, accurate recordkeeping is nonnegotiable. Manufacturers are being held to higher standards of transparency, traceability, and timeliness. Digitising your inventory and operations makes it easier to meet compliance needs across jurisdictions— without the last-minute scramble or risk of costly errors.

For small to mediumsized manufacturers, longterm success and surviving the current market isn’t about massive digital transformation or spending six figures on new systems. It’s about equipping teams with the right tools to manage uncertainty with clarity—and giving accountants the visibility they need to help businesses grow smarter, not just faster.

Why Now is the Time for Manufacturers to Act

Too often, the instinct is to wait. Wait for the economy to stabilize. Wait for demand to return. Wait for the next budget cycle.

But here’s the uncomfortable truth: Instability is the new normal.

The manufacturers that will win in this next era aren’t the ones with the biggest balance sheets; they’re the ones with the clearest view of their operations and the agility to adapt.

Customers expect consistency. Partners expect reliability. And your bottom line depends on how quickly you can move from guesswork to grounded decisionmaking.

That shift starts with data, visibility, and alignment between operations and finance.

How Fishbowl is Helping Manufacturers

Fishbowl was built for this moment.

In a market defined by volatility, manufacturers need more than stopgap fixes. They need clarity, control, and the ability to make fast, confident decisions— without compromising long-term goals.

Manufacturers can use Fishbowl to connect the dots between what’s happening on the shop floor and what’s reflected in the financials. With greater visibility into inventory, orders, and production costs, leaders can align operations with demand, manage cash flow more effectively, and respond to market shifts without hesitation.

Meanwhile, for accountants and bookkeepers, Fishbowl turns operational complexity into actionable insight. When inventory and production data flow directly into the accounting platform, financial professionals gain the real-time context they need to move beyond compliance—and help drive smarter, faster decisions.

Because today’s manufacturers aren’t just trying to survive the chaos. They’re trying to grow through it. And with the right visibility, they can.

FIND OUT MORE...

Learn more about Fishbowl at fishbowlinventory.com.

Learn about becoming a referral partner and sharing Fishbowl with your clients at fishbowlinventory.com/ partners.

How to Enhance Agent-Client Collaboration in the Era of Making Tax Digital (MTD)

he landscape for accountants and bookkeepers is rapidly evolving. No longer are these professionals merely number crunchers; they now serve as strategic advisors, helping clients navigate the complexities of financial management. With the implementation of Making Tax Digital (MTD) for Income Tax, this evolution is gaining momentum. To thrive in this new environment, accountants must adopt tools that enhance collaboration, improve accuracy, and facilitate proactive advisory services.

Understanding the Shift in Compliance and Collaboration

MTD represents a significant transformation in financial reporting, promoting transparency and efficiency. This regulatory change not only streamlines the submission process but also necessitates realtime access to accurate financial data. As traditional methods of document collection and outdated information become less viable, it is crucial for accountants to adapt and embrace new strategies. To effectively manage compliance and streamline collaboration, consider the following approaches:

1. Utilise Client-Centric Platforms:

Implementing a platform that prioritises client interactions can significantly reduce inefficiencies. Choose tools that enable accountants to access up-todate financial data instantly, minimising the need to chase clients for documents.

2. Leverage Technology for Real-Time Collaboration: Adopting platforms that support seamless communication between agents and clients can enhance transparency. Look for features that allow clients to upload invoices and receipts in real-time through mobile or web interfaces.

Transitioning to a Proactive Advisory Role

Today’s accountants are expected to provide insights beyond basic financial statements. They should offer guidance on business performance, tax strategies, and financial forecasting. Here’s how to empower accountants to transition into strategic advisors:

1. Automate Routine Processes: Implementing automated systems for bank reconciliation, receipt scanning, and document sharing can free up valuable time. This allows accountants to focus on delivering high-value advisory

@capium

Tushir Patel, Co-Founder Capium

Tushir Patel is a UCL Med Chemistry Graduate, passionate about business, entrepreneurship and technology.

Co-Founder of Capium, an online accounting platform designed for Accountants to accomplish accounting and tax services, whilst collaborating with Clients and Staff alike.

services rather than getting bogged down by manual tasks.

2. Customise Reporting:

Providing tailored insights to meet individual client needs can enhance the advisory role. Utilise tools that offer customisable reporting capabilities, ensuring that recommendations are data-driven and relevant to each client’s specific context.

Ensuring Compliance with MTD Regulations

With MTD mandating digital solutions integrated with HMRC’s systems, it’s essential to adopt compliant tools. Here are steps to ensure your practice meets MTD requirements:

1. Choose MTD-Compliant Software:

Ensure the platform you select is HMRC-recognised and fully compliant with MTD regulations. This will not only streamline the submission process but also mitigate the risk of errors associated with manual compliance.

2. Implement Automated Notifications:

Utilise software that sends automatic reminders for submission deadlines. This proactive approach helps maintain compliance and reduces

the risk of late filings, allowing accountants to concentrate on strategic planning.

Building Stronger Client Relationships

Fostering robust relationships with clients is vital for success in the evolving accounting landscape. Here are strategies to enhance client engagement:

1. Streamlined Communication: Integrated messaging features within your accounting platform can significantly improve communication efficiency. This reduces the reliance on lengthy email threads and ensures that both parties are always on the same page.

2. Transparency through Accessibility:

By providing clients with real-time access to their financial data, you can foster trust and facilitate informed decision-making.

Encourage clients to engage with the platform regularly to stay updated on their financial position.

Preparing for Future Changes

As HMRC continues to expand MTD regulations, accountants must stay agile and prepared for ongoing changes.

Consider these steps to futureproof your practice:

1. Invest in Comprehensive Software Solutions:

Look for platforms that integrate various modules, such as bookkeeping, payroll, and tax compliance. This ensures that you have all necessary tools at your disposal to adapt to changing requirements.

2. Embrace Continuous Learning:

Stay informed about regulatory updates and technological advancements. Regular training

and professional development can help your practice remain competitive and responsive to client needs.

In a rapidly changing environment, adopting innovative solutions that enhance collaboration, drive efficiency, and ensure compliance is essential. By positioning themselves as trusted advisors, accountants can play a pivotal role in their clients' financial journeys, ultimately helping to navigate the complexities of the digital landscape.

Mid-Year Reviews: Why They Matter (and How to Make Them Easier)

For busy business owners and team leads who wear a lot of hats

@HRPartner

Debbie Gainsford, HR Partner

Debbie draws on years of collaboration with HR professionals to guide HR Partner's customers. Her deep understanding of their needs ensures customers grasp all the platform's features and can leverage them to create a smooth, efficient user experience for their employees. She has a particular passion for highlighting the benefits of employee wellbeing, for both employees and employers.

Mid-year reviews are about more than metrics - they’re about people. Done well, they can improve communication, clarity, and team wellbeing.

id-year performance reviews probably aren’t the most exciting thing on your to-do list. But if you manage people - even if HR isn’t your official title - they’re one of the most valuable tools you’ve got to keep things running smoothly and keep your team feeling seen and supported.

These check-ins don’t have to be long, formal, or awkward. When done right, they’re a simple, human moment in the middle of the year: a chance to pause, take stock, and reconnect with the people you work alongside every day.

And no, it doesn’t need to take hours. With the right setup, mid-year reviews can be straightforward, useful, and (dare we say it) even appreciated.

Why bother with mid-year reviews?

“Because

If you’re already doing annual reviews (or trying to), it might feel like doubling up. But waiting a full year to check in on goals, motivation, or concerns is risky - especially in fast-moving

businesses where things change quickly.

Here’s what a short mid-year review helps you do:

even in a tech-driven world, some things still come down to a real conversation between two humans.”

• Catch small issues early. It’s much easier to address a minor concern now than wait until it becomes a major problem.

• Stay aligned. Business priorities change, mid-year reviews help keep your team’s goals in sync with what the business actually needs.

• Recognise wins while they’re fresh. A quick shout-out or thank-you at the right time can go a long way.

• Support development. Maybe someone’s ready for a new challenge or feeling unsure about what’s next. These checkins help uncover that.

• Strengthen relationships. This part’s big. A good review is a two-way conversation. It helps build trust, connection, and a culture where people feel heard.

Transparent feedback from both Managers and Key Stakeholders

It's about people, not just performance

Mid-year reviews aren’t just about checking off goals or tracking performance metrics - they’re about people. They’re an opportunity to have honest, human conversations: to understand how someone’s really doing, what’s helping them thrive, and where they might be stuck.

That kind of connection builds trust. It strengthens relationships between managers and team members, and it lays the foundation for better collaboration, retention, and wellbeing.

What if you don’t have an HR team?

That’s the reality for most small and medium-sized businesses. Often, someone in operations, admin, or leadership is wearing the HR hat by default and trying to keep up with reviews using spreadsheets, Word docs, or good intentions.

“You don’t need a fulltime HR team to make reviews meaningful. You just need a little structure and a system that doesn’t get in the way.”

And no matter how good technology gets, that part? It can’t - and shouldn’t - be replaced by AI. A well-run review is still a conversation between people. What tools like HR Partner can do is take care of the admin: the templates, the reminders, the structure - so you can focus on the part that really matters. Because behind every review is a person who wants to be heard, supported, and appreciated.

The good news? You don’t need a full-time HR team to make reviews meaningful. You just need a little structure and a system that doesn’t get in the way.

That’s where tools like HR Partner comes in.

Reviews that feel human. Tools that make it simple.

HR Partner is designed for businesses with 20–500 employees, especially those with remote or distributed teams and no dedicated HR department. It helps you run mid-year (and annual) reviews without the chaos or complexity.

Here’s how it supports you:

• Ready-to-use templates. Start quickly with flexible templates you can adapt to your own tone and process.

• Repeatable, easy-to-run reviews. Set up your review process once, then reuse it next quarter, next year, or whenever you need.

• Two-way feedback. Both managers and employees can add comments, track progress, and record wins in one central space.

• Clear goals, all in one place. Keep your team connected to the bigger picture, and adjust goals as priorities shift.

• Automated reminders. Let the system handle the nudging, no more chasing people up.

• Remote-friendly design. Whether your team is local, global, or hybrid, reviews are easy to access and complete from anywhere.

• Centralised records. Stop hunting through inboxes or folders. Everything’s in one secure location.

It’s not about replacing the human part of the process, it’s about making conversations happen more easily, more often.

Create Employee Review templates with ease

Mid-year reviews aren’t just a task. They’re a touchpoint.

The best reviews aren’t formal interrogations or tick-box exercises. They’re simple, thoughtful conversations that build momentum, clarity, and trust.

"Mid-year reviews aren’t just about checking off goals or tracking performance metrics - they’re about people."

Mid-year is the perfect time to check in, before the rush of yearend hits, while there’s still time to make adjustments or celebrate progress.

And when you’ve got the right tools backing you up, you’re not just doing reviews for the sake of it. You’re creating a culture where feedback flows both ways, goals are clear, and your people know they’re supported.

Because even in a techdriven world, some things still come down to a real conversation between two humans.

FIND OUT MORE...

Want to make performance reviews easier? Book a personalized demo today. hrpartner.io/demo

Out of Office, Not Out of Mind

Why Switching Off This Summer Is the Most Strategic Thing You Can Do

Let’s face it — for accountants and bookkeepers, “summer break” can feel like a mythical concept. While schools may close and clients take time off, you’re still watching the deadlines roll in, inbox ping, and obligations pile up. And even when you do carve out time off, that little voice whispers: Shouldn’t I be doing something productive?

But here’s the truth: switching off isn’t slacking off. It’s one of the most powerful and strategic moves you can make for your business - and your wellbeing.

The Guilt Trap

For those of us in service-based professions - especially ones built on accuracy, deadlines, and client care - there’s a unique pressure to always be available. We pride ourselves on reliability, consistency, and showing up for others. So when we dare to take a break, guilt sneaks in dressed as duty.

But guilt is not a to-do list. It’s a feeling - and like all feelings, it can be reframed.

Instead of seeing time off as stepping away, try seeing it as

@ApprovalMax

Nick Elston, Founder of Forging People

Nick Elston is an award-winning Inspirational Speaker, Mental Health Engagement Specialist, and Transformational Speaking Coach. As the founder of Forging People, Nick empowers individuals and organisations to thrive through resilience, mental health awareness, and personal development. With global recognition and features on the BBC, Nick’s relatable, downto-earth style and emotional storytelling inspire audiences to overcome challenges, find their voice, and create real, lasting change in their lives and careers.

Many business owners struggle with switching off. Nick Elston offers a refreshing perspective for a guilt-free summer reset.

stepping back - to reset, refuel, and return better. It’s not selfish. It’s smart.

The Strategic Edge of Rest

Great ideas don’t usually come in the middle of spreadsheets. They hit in the shower, on walks, or while you’re halfway through a melting 99 Flake at the beach.

Why? Because rest creates space — and in that space, creativity, clarity, and solutions have room to emerge.

Burnout doesn’t happen because you’re weak. It happens because you're human. And the most successful people aren’t the ones who run the hardest - they’re the ones who know when to pause.

You wouldn’t expect your phone to run on 1% battery forever - so why expect it from yourself?

Give Yourself Permission

Here’s the kicker: you don’t need anyone else to give you permission to rest. You don’t need to justify it with achievements. You don’t need to prove your worth before logging off.

Bookkeepers Assemble!

Experienced bookkeepers, novices with numbers and bookkeeping students are all welcome at the Bookkeepers Summit.

You get to choose to rest — because you deserve it.

And if you’re struggling to give yourself that permission, here are a few simple mindset shifts that might help:

• “I’m not abandoning my business - I’m investing in it.” You can’t pour from an empty cup. Rest is ROI.

• Set an Intentional ‘Out of Office’ Message Make it warm, clear and confident. Let people know when you’ll be backand that you’re prioritising wellbeing, both yours and theirs.

Rest isn’t retreat. It’s preparation for your next big leap.

• “I don’t need to be available 24/7 to be valuable.” You’re a professional, not a vending machine.

• “Boundaries aren’t barriers - they’re bridges to balance.” Set clear expectations, communicate availability, and trust the world won’t fall apart.

Make It Guilt-Free (and StressFree)

Still feeling the pull to ‘just check in’? Here are some practical steps to help you switch off without the mental baggage:

• Prep Clients Before You Go Give plenty of notice, tie up loose ends, and hand over any contingencies. This reduces the urge to micromanage from a sun lounger.

• Schedule a Re-Entry Plan Block time on your return for catching up - rather than diving straight into back-to-back meetings.

• Switch Off Tech (or at Least Notifications) Even if it’s just for a few hours a day, give your brain the gift of stillness. You’ll be amazed what shows up in the silence.

• Tell Someone You’re Taking Time Off Sometimes, accountability helps ease guilt. Plus, it normalises rest culture within your community.

Final Thoughts

This summer, challenge the hustle narrative. Trade guilt for grace. Remember that rest is a radical act of self-leadership — and it’s often the most productive thing you’ll do all year.

So go ahead. Put up your out of office. Step into the sun. Breathe a little deeper. You’re not going backwards. You’re recharging for what’s next.

FIND OUT MORE...

nick@nickelston.com

nickelston.com

Revolutionising Financial Integration: How ExpenseOnDemand and Moneyhub Are Transforming the Xero Experience

Unlocking Seamless Expense Management and Real-Time Financial Insights for Smarter Business Decisions

inancial agility is crucial. Teams must process expenses swiftly and accurately, providing insights for strategic decisions. ExpenseOnDemand simplifies business innovation.

Meeting the Need for Financial Agility

In today’s rapidly evolving business landscape, financial agility isn’t optional—it’s essential.Teams are expected to process expenses with greater speed, accuracy, and transparency, all while delivering real-time insights that guide strategic decisions.

At ExpenseOnDemand , we believe that the best innovations are the ones that make everyday business simpler, smarter, and more powerful.

A Strategic Collaboration Built for the Future

That belief is at the heart of our new partnership with Moneyhub : a collaboration designed not just to enhance expense management—but to completely transform the experience for businesses using Xero.

Together, we are ushering in a new era of seamless automation, real-time control, and complete financial clarity— unlocking possibilities that Xero users have long been waiting for.

Solving Long-Standing Credit Card Management Challenges

Managing credit card expenses has historically been a tedious, fragmented, and often manual process for many businesses. Manual data entry, reconciliation delays, fragmented workflows—it all adds up to lost time, reduced accuracy, and frustrated teams.

Introducing Moneyhub: A Catalyst for Transformation

Recognising the need for a better way, ExpenseOnDemand sought a partner with worldclass technology and a shared vision for frictionless finance.

That’s where Moneyhub comes in.

Moneyhub’s market-leading financial APIs give secure, real-time access to a wide network of banks and credit card providers. By embedding Moneyhub’s capabilities

Sidd Nigam, Director Sidd brings extensive experience in strategic partnerships across sales, product development, channel partnerships, engineering, operations, legal, and marketing. He excels in driving revenue growth through post-sales partnerships and optimising customer and partner experiences.

With a background at companies like Goldman Sachs, Microsoft, and Meta, Sidd now leads sales and marketing efficiency initiatives as a Director at ExpenseOnDemand

into ExpenseOnDemand— and integrating seamlessly with Xero—we’ve enabled a flow of transactional data that is instant, precise, and effortless, giving Xero users the fully connected financial environment they have been demanding.

Real-Time Credit Card Transaction Syncing From Purchase to Platform to Xero in Seconds

Thanks to this new integration, every time a user makes a purchase on their business credit card, that transaction is pulled directly into ExpenseOnDemand—in real time—and then flows effortlessly into Xero.

For Xero-connected businesses, the impact is transformational:

• No more waiting for card statements to manually enter into Xero

• No more reconciliation headaches at month-end

• No more missing or delayed transaction data

Every credit card transaction is automatically captured, matched to the appropriate expense claim, and ready for

reconciliation inside Xero— closing the loop between spending and accounting in real time.

For Xero users, it's a fundamental shift: from chasing receipts and reconciling errors to a world where expenses manage themselves.

Unlocking Unprecedented Visibility and Financial Control Directly Within the Xero Ecosystem

In the digital age, access to real-time financial data isn’t just a convenience—it’s a strategic imperative.

With the ExpenseOnDemand–Moneyhub integration, Xero users gain instant, comprehensive visibility into their credit card spending across teams, departments, and projects, all while keeping their Xero accounts constantly up-to-date.

Finance leaders and business owners can:

• Track expenses against Xero

budgets and cost centres in real time

• Quickly identify anomalies or out-of-policy spend before it impacts cash flow

• Analyse spending trends that feed directly into financial planning and reporting

This new level of control doesn’t just improve daily operations—it empowers Xero users to manage their finances proactively, positioning businesses for smarter forecasting, better governance, and faster growth.

Seamless Xero Integration

Elevating Expense Management to a New Standard

For businesses already using Xero, the value proposition couldn’t be clearer.

Transactions captured via Moneyhub flow securely through ExpenseOnDemand and sync into Xero automatically, creating an uninterrupted, real-time connection between purchase, expense management, and financial reporting.

The advantages are game changing:

• Faster, more accurate reconciliations within Xero

• A dramatic reduction in manual touchpoints and errors

• More timely and confident financial reporting

• Full audit trails from transaction to accounting entry Instead of disjointed systems and reactive processes, Xero users now have a fully synchronized financial ecosystem—where expense data is live, accurate, and available exactly where it’s needed most.

This is no longer just expense management.

This is expense management, evolved—for the Xero generation.

Designed for the User Intuitive, Scalable, and PurposeBuilt for Xero Users

At ExpenseOnDemand, we believe technology should adapt to users, not the other way around.

This principle guided every decision in building this integration:

• Simple onboarding — no technical expertise required

• Intuitive interfaces — easy adoption for teams of all sizes

• Flexible scalability — from fastgrowing startups to enterpriselevel organizations

• Optimized for Xero workflows — ensuring compatibility and synergy at every step

Whether managing 10 employees or 10,000, whether operating a boutique agency or a national consultancy, the experience remains consistent: intuitive, reliable, and perfectly in tune with Xero’s best practices.

Looking Ahead

Pioneering the Future of Connected Finance with Xero at the Centre

While today’s integration delivers massive operational benefits, it’s also part of a much larger vision for the future of financial management.

Our product roadmap is focused on leveraging AI, machine learning, and

predictive analytics to deliver even more value for Xero users, including:

• Early warnings on budget risks and cash flow threats

• Automated recommendations for cost optimization

• Predictive modelling based on real-time spend patterns

• Intelligent compliance alerts and fraud detection

With each innovation, we are ensuring that businesses using Xero are not just managing expenses better—they are transforming finance into a strategic engine for growth.

Conclusion

For Xero Users, the Future of Expense Management Has Arrived

In a world where financial clarity, speed, and control determine business success, ExpenseOnDemand’s partnership with Moneyhub is more than an integration—it’s a revolution

By automating credit card expense management, delivering real-time data flow, and seamlessly syncing with Xero’s powerful accounting

platform, we are helping businesses:

• Save time

• Eliminate reconciliation headaches

• Increase transparency and audit readiness

• Drive smarter, faster financial decisions

For Xero users, this is the game changer they’ve been waiting for:

An expense management solution that doesn’t just connect with Xero—it enhances, accelerates, and future-proofs it.

At ExpenseOnDemand, we’re proud to empower Xero users to thrive, not just survive, in today’s fast-paced business environment.

Outsourcing • Offshoring • Podsourcing®

There are other ways to grow your firm. What’s holding you back?

Solve Your Accounting Talent Crisis & Start Changing Lives

On-Demand, Trained Accounting & Tax Professionals for UK, USA & Australian Standards

Trusted for over 20 years, our model provides immediate access to experts who understand your local regulations and seamlessly integrate into your team. We eliminate the wait and the usual recruitment fees, making our process straightforward and transparent.

This allows you to focus on what truly matters: growing your business and positively impacting the lives of your clients.

Driven by Tech. Delivered by People.

Reach the right audience at the Accounting & Business Show Asia

Turn months of outreach into just two days of qualified, high-value conversations

The Accounting & Business Show Asia is more than an event, it’s a strategic platform to build lasting market presence in Asia and beyond.

The Accounting & Business Show Asia 2025, taking place on 22 - 23 October at Sands Expo Singapore, is set to be a game-changer for solution-providers looking to boost brand visibility and capture high-quality leads. With more than 4,000 buyers and decision makers from enterprises of all shapes and sizes gathering to discover the best technologies, products and cost-saving ideas for their organisations, this is the event to be at.

Key benefits of sponsorship & exhibition

Face-to-face interactions in a digital world

Nothing replaces the value of inperson interaction. By sponsoring or exhibiting, your team engage in real-time, face-to-face conversations with prospects, clients and partners. This creates trust, builds relationships and allows for long-term collaborations that go beyond a long email thread or a 30-minute virtual meeting.

Accelerate pipeline growth

Thousands of business leaders and C-Suite decision makers across a range of industries

@accandfinshow

Laura Binns, General Manager, Accounting & Business Show Asia, Terrapinn Asia

Laura has been running the team behind the Accounting & Business Show Asia since its first edition back in 2018. Now in its 8th year, the 2025 edition is set to return on 22 - 23 October at Sands Expo Singapore, bringing together thousands of accounting, finance and business professionals to uncover the latest technologies, streamline their processes, innovate and grow.

gather at the event to seek new solutions and services to drive their business. They’re eager to uncover the latest tech innovations, demo digital tools and speak to experts. By exhibiting, you gain access to a wealth of new business leads that can accelerate your pipeline growth.

Gain industry authority Display thought leadership by taking the spotlight at our 5 conference theatres - Transformation, Finance, Practice, People and Customer & Commerce Stage. As a session sponsor, you’ll have the opportunity to host a panel discussion, fireside chat or presentation in front of an interested and engaged audience. This is a fantastic way to position your organisation as an industry expert and gain immediate credibility.

Raise brand visibility

With a range of vast and varied sponsorship packages and exhibition opportunities, you can strategically position your brand and ensure a strong ROI. From logo visibility, branded zones and exclusive hosted sessions, sponsorship ensures your brand stands out throughout the show and leaves a lasting impression.

Data-driven ROI

When your brand sponsors or exhibits at the Accounting & Business Show Asia, we ensure that your ROI is measurable. The event app facilitates leads capture and badge scanning, allowing your team to track performance and follow-up with leads seamlessly. From booths, sponsored speaking slots to branded networking opportunities, every element is designed to deliver business outcomes and maximum ROI.

Don’t just take our word for it, the likes of Xero, BGL Corporate Solutions, Fishbowl Inventory, Airwallex and many others have already confirmed their place, and here’s what some of our past sponsors and exhibitors have to say:

“Accounting & Business Show Asia is always a highlight of my year, and the 2024 edition was no exception! Packed with insightful panels and engaging conversations, it was truly an enriching experience."

— Airwallex

“We had the opportunity to connect with finance controllers, tax professionals, auditors, and industry experts, exchanging insights

and ideas. It was fantastic to see the excitement and the surprise when visitors realised just how much our solutions can enhance efficiency and save time.”

— DataSnipper

"Wrapped up an eventful two days at the Accounting & Business Show Asia 2024 in Singapore—Karbon's first onground event in Asia. We had fantastic conversations about the future of accounting, tech innovations, and how Karbon can help teams supercharge their collaboration and productivity."

— Karbon

“Over two days, we had the privilege of connecting with many brilliant CFOs, finance executives, and industry leaders. The conversations were insightful, and the panel discussions were nothing short of inspiring. It was truly a delight to be part of such a vibrant event, surrounded by such incredible minds. Looking forward to continuing these conversations and exploring new ways to innovate together!”

— Happay

With the region's highest concentration of enterprise buyers and unprecedented networking opportunities, the Accounting & Business Show Asia is designed for meaningful business connections. The remaining stands and speaking slots are selling FAST and we’d love to craft a sponsorship or exhibition package tailored to meet your budget and objectives.

Reach out now to find out more:

Roshinee Singh

Business Development Manager Email: roshinee.singh@terrapinn. com

Laura Binns General Manager Email: laura.binns@terrapinn.com

Accountex Summit Manchester heads up north for its seventh edition

On 23 September 2025, thousands of accounting and finance professionals are expected to attend Manchester Central for Accountex Summit Manchester.

Last year’s event was hailed a huge success, welcoming double the number of attendees in two years.

Portfolio Director, Caroline Hobden commented “We love uniting with our northern community! We’re excited to deliver an even more exciting event with more features, exhibitors and exclusive content.”

Attendees will have the opportunity to meet 120+ software and service providers, including big names and firsttime exhibitors like My VIP Tax Team, NatWest, Vista Insurance Brokers, Sign Up Software, Citation Cyber and Taxpad.

“For the past three years, I have attended Accountex, and every year I discover a new software solution to enhance my business. This enables me to save time and increase my capacity to serve more clients.” Commented visitor, Mandy Crossley, Director/ Accountant for MC Accounting & Business Solutions.

@Accountex

Caroline Hobden, Portfolio Director, Accountex

Caroline is a dedicated event professional with over 20 years' experience managing international business-tobusiness events. With a wealth of knowledge and expertise in running technical events across a variety of industry sectors, Caroline is the Director for the hugely popular Accountex portfolio, which includes Accountex Summit Manchester (23 September 2025), Accountex London (13-14 May 2026), the new FD Show @Accountex (13-14 May 2026), a wide variety of virtual events, the monthly newsletter Accounting Insight News and a host of global events including Accountex Canada and Accountex España.

from Making Tax Digital updates from HMRC ahead of the 2026 deadline, to practice growth strategies.

Accountex Summit Manchester is the perfect blend of fun, learning and networking. I loved every minute!

The CPD accredited seminar programme is made up of 60+ industry leading speakers across four theatres. It will be packed with sessions on everything

Visitor Rebecca Holloway, Associate Director at Harold Sharp Limited commented, “If you want to see all the best speakers from the accounting industry, this is the place to be. There is just so much great content all in one day, you can’t afford to miss it.”

Amidst the education programme and exhibitors, there will also be a post-show drinks event for visitors to network and relax after a busy day.

Visitors can register their interest for the show taking place at Manchester Central on 23 September 2025: accountex.co.uk FIND OUT MORE...

The 2025 ICB Bookkeepers Summit

The essential event for bookkeepers, payroll professionals and finance clerks

Ami Copeland, CEO, ICB

Ami Copeland is CEO of the Institute of Certified Bookkeepers in the UK. Ami stepped in to the role of CEO in 2023 after many years successfully overseeing the marketing and communications arm of the organisation. This background gives Ami an in-depth knowledge of the bookkeeping profession which combines with a natural empathy and enthusiasm to place Ami as a champion for bookkeepers all over the world.

The UK’s biggest event dedicated exclusively to bookkeepers is back this autumn. The ICB Bookkeepers Summit returns on Monday 17 November at the Queen Elizabeth II Centre, Westminster, London, with a two-day virtual followup on Wednesday 19 and Thursday 20 November.

The Bookkeepers Summit is the ultimate opportunity for bookkeepers to come together for a full day of learning, networking and celebration. Whether you’re at the very beginning of your bookkeeping journey or leading a growing practice, this event is designed to support your success.

Why attend?

This is the only event in the UK focused entirely on bookkeepers –and it shows. The agenda is carefully curated to deliver the latest insights, practical advice and professional inspiration.

At the in-person Summit on 17 November, you can expect

• A choice of talks and workshops across multiple tracks, tailored to your role and career stage

• Insight from keynote speakers including Rebecca Benneyworth MBE

• Masterclasses designed to keep your skills sharp

• An AML (Anti-Money Laundering) clinic for practical support

ICB CEO Ami Copeland meets up with Buddy the Payroll Panda

• A bustling exhibition featuring the best bookkeeping and accounting software

• One-to-one conversations with exhibitors and advisers

• Welcome refreshments, lunch and drinks throughout the day

• Access to the virtual summit

Student discount available

Virtual Summit – 19 and 20 November

“I like seeing people at the Summit who have been there, done that and are passing on their knowledge”

Emilia Goubert MICB

This year, a student discount makes the Summit more accessible than ever. If you’re studying bookkeeping or have recently qualified, this is a brilliant chance to get a head start in the profession. You’ll meet others on the same path, hear from experienced bookkeepers, and leave with a clearer idea of where your career can take you.

There’s also a discounted ticket option for additional team members – ideal if you’re attending with colleagues.

In the evening, we’ll come together to celebrate excellence in bookkeeping at the ICB LUCA Awards – a highlight of the ICB calendar and a feel-good way to round off an inspiring day.

If you can’t make it to London, the Virtual Summit on Wednesday 19 and Thursday 20 November lets you join from wherever you are. With flexible access and on-demand replays, it’s a great option for busy bookkeepers who want to stay current and connected.

Attend online and you’ll get:

• The latest updates on tax, technology and bookkeeping best practice

• Real-world advice from bookkeepers around the UK

• Focused sessions relevant to your career stage

• Flexibility to join from anywhere

• Six months of on-demand access to rewatch whenever it suits you

What’s new for 2025?

• A choice of content tracks to suit your goals

• Skills-focused masterclasses

• A dedicated AML advice clinic

• Discounts for students and team members

• Practical advice to help you grow and future-proof your practice

What’s stayed the same?

• The only national event dedicated solely to bookkeepers

• A welcoming, down-to-earth atmosphere

• A vibrant community of peers and partners

• Everything you need –refreshments, learning, networking – all in one place

Book your ticket

• Early bird rates are available until Sunday 28 July.

• In-person tickets from £124 + VAT for ICB members

• Non-member in-person tickets from £199 + VAT

• Student and team discounts available

• LUCA Awards tickets sold separately

• Virtual tickets from £99 + VAT for ICB members

• Non-member virtual tickets from £149 + VAT

FIND OUT MORE...

If you’re a bookkeeper – or becoming one – this is your event. Book your place at bookkeeperssummit.com

Bookkeepers gather at the ICB summit

Atoa is certified by Xero

UK Businesses Get Paid Faster and Save on Fees with Instant Bank Pay

London-based open banking payments provider Atoa announces a new integration with global small business platform Xero, which offers fast, fair and secure invoice payments for UK small businesses.

This new integration will enable customers to attach Atoa as the payments provider and add a “Pay with Bank App” button on Xero invoices for their customers

to pay directly from their bank app or online banking. Payments are automatically synced in Xero, saving businesses time on admin whilst also helping them save up to 50% on processing fees versus other providers.

Key benefits of connecting Atoa with Xero include:

• Faster payments: Invoices are paid from the recipient’s bank app without entering payment details, leading to quicker and more convenient invoice payments.

• Much lower fees: Rates start from 0.7% per transaction plus 10p on each Xero invoice payment, saving businesses up to 50% on processing fees. Note that custom pricing is available for larger clients.

• Better cash flow: Get invoice payments in seconds, not days. Faster payouts give businesses easier access to valuable cash flow.

• Reduced admin time: Payments sync with Xero,

Callum Carlstrom, Head of Demand Generation and Partnerships, Atoa Payments

Callum is the Head of Demand Generation and Partnerships at Atoa. With experience bringing software products to market and building sustainable growth partnerships, he now leads Atoa’s go-to-market efforts—including their integration with Xero—to help UK businesses reduce payment fees and streamline their financial operations.

saving time spent on manual reconciliation.

• Quicker for clients: Paying invoices by bank app offers a convenient, one-click payment option for clients.

Sid Narayanan, CEO of Atoa comments: “Atoa’s new integration with Xero makes it easier and more cost effective for UK businesses to collect payments through invoices. It also frees up valuable time and resources that can be better spent on accelerating growth.”

The Atoa and Xero integration is now available to all Atoa users in the UK.

Beyond the Sessions: The Hidden Value of Attending Scaling New Heights

ach year, accounting professionals from across the country gather at Scaling New Heights, a premier conference tailored for the client accounting services (CAS) industry. While its sessions are renowned for delivering insights on technology, compliance, and advisory practices, much of the conference’s enduring value lies in what happens beyond the breakout rooms. This year’s event is happening June 22 - 25, 2025, in Orlando, Florida.

A showcase like no other

With over 140 vendors, Scaling New Heights hosts the largest technology showcase in the accounting profession. The exhibit hall provides an unparalleled opportunity to connect directly with solution providers and product innovators. Attendees can explore a wide array of tools designed to streamline operations, improve service delivery, and enhance client experiences.

@woodardcompany

Heather Day Satterley, Director of Education and Media, Woodard

Heather Satterley is Director of Education and Media at Woodard, a company committed to empowering accounting professionals. Her career path, strongly rooted in public accounting, has been steered by a deep-seated passion for technology and a calling to help others. Heather believes in the collective power of community and the transformative outcomes achieved through united efforts. This belief is woven into the fabric of her leadership style and informs her work at every level.

These vendors represent not just software and systems, but holistic solutions for accounting professionals. From workflow automation to analytics dashboards and cybersecurity tools, the technology on display is curated to meet the evolving needs of firms of all sizes.

For those who choose the "Scaling New Heights Plus" registration package, the experience is elevated further. Benefits include a guided walking tour of the exhibit hall, access to an exclusive VIP lounge, and recordings of 80% of the breakout and main stage sessions—ensuring that even the busiest professionals don't miss a beat.

Peer meetups: A forum for shared growth

Scaling New Heights fosters deep peer engagement through topicspecific meetups—collaborative discussions organized around focused topics such as tax, CAS, FP&A, outsourced CFO services, and more. These open-format discussions allow professionals to exchange ideas,

tackle challenges, and discover new strategies with peers who understand the unique dynamics of their niche.

Grouped by both industry (e.g., legal, hospitality) and practice focus (e.g., automation, practice management, educational development), these peer meetups are more than networking—they are incubators of innovation. The discussions are facilitated to encourage open dialogue, idea-sharing, and candid problem-solving, often sparking collaborations that extend far beyond the conference walls.

Participants often leave with practical tips and long-term connections that carry beyond the event. For solo practitioners or smaller firm owners, these discussions can provide insights and camaraderie that are difficult to find elsewhere.

Recharging with purpose

In a field defined by constant deadlines and change, Scaling New Heights offers a rare chance

to pause and reflect. Stepping away from the demands of daily operations allows attendees to reset mentally and emotionally. Many professionals report returning with renewed energy, sharpened focus, and a clearer sense of purpose.

This reset isn’t accidental. The conference environment is intentionally curated to inspire— from keynotes and discussions to its collaborative spaces and welcoming atmosphere. The daily grind of client demands can often cloud strategic thinking, and Scaling New Heights offers the perfect environment to regain clarity and creative momentum.

Attendees often find that time spent away from their desks results in more impactful decisions and stronger leadership at home. In addition, informal conversations in hallways, lounges, and social events frequently provide unexpected insights or validation that attendees didn't know they needed.

What truly sets Scaling New Heights apart is its communitycentered culture. The event emphasizes collaboration over competition, encouraging attendees to support one another’s growth. This spirit of mutual uplift is evident not only in peer discussions and sessions but also during nightly social events hosted by sponsors.

These gatherings create relaxed settings for building relationships, reinforcing the sense of community that defines Scaling New Heights. Whether reconnecting with long-time colleagues or forming new alliances, these moments of connection are invaluable.

One highlight of this year’s conference is the Build-ABike® Charity Event, open to all attendees. This engaging activity allows participants to form teams of 4–6 and assemble bicycles for children in the Orlando community. Through instructorled, team-building exercises, attendees will not only contribute

A culture rooted in community

to a meaningful cause but also foster deeper collaboration and connection with fellow professionals. It's a powerful way to kick off the conference experience with purpose and heart.

The supportive culture transforms a traditional conference into a welcoming environment where all professionals—from solo practitioners to firm leaders— feel seen and valued. It’s not just about professional development; it’s about belonging to a movement that champions excellence, service, and shared growth.

Comprehensive educational tracks

Scaling New Heights’ educational offerings reflect a broad and strategic vision of firm growth. Tracks include Ideal Brand/ Practice, Ideal Client, Ideal Engagement, Ideal Process, Ideal Services, Ideal Team, Ideal Technology, and Succession and Exit. Each track helps attendees align their practices with futureready frameworks that enhance sustainability and scalability. The curriculum is designed to

be actionable. Whether you're refining your pricing model, reimagining your onboarding process, or planning for succession, there is structured, peer-validated guidance available. This multi-track system ensures that each attendee can craft a personalized learning journey based on their unique firm goals.

A world-class venue

This year's conference will be held at the Orlando World Center Marriott, one of the largest and most luxurious resort and convention centers in the Southeast. With modern accommodations, top-tier amenities, and proximity to Orlando’s renowned attractions, the venue enhances the conference experience with comfort and convenience.

Attendees can take advantage of spacious meeting areas, scenic surroundings, and an array of onsite dining and leisure options, making it easy to balance professional development with personal rejuvenation. From early-morning walks to evening gatherings, the venue’s expansive grounds and elegant spaces

create the perfect environment for reflection, connection, and focus.

More than a conference

While Scaling New Heights delivers top-tier education, its most lasting impact often comes from the connections, conversations, and clarity it fosters between the sessions. The relationships built, strategies shared, and moments of inspiration experienced all contribute to a transformative event.

For accounting professionals seeking more than just continuing education—those who want to expand their network, deepen their insight, and grow their practices—Scaling New Heights is more than a conference. It’s a catalyst.

FIND OUT MORE...

Learn more and register at scalingnewheights.com

SME XPO: Fuelling business success

Sam North, CEO, Inflection Point Events

Sam North is the CEO of Inflection Point Events, which owns SME XPO, the UK’s leading event for ambitious scale-ups. In October 2024, he and his business partner acquired the event from the Evening Standard because they believe in making SME XPO the ultimate platform for fast-growing businesses. With SME XPO, Sam is on a mission to help the UK’s most exciting businesses navigate their own journeys—connecting, growing, and making waves.

The UK’s leading exhibition and conference dedicated entirely to ambitious SME founders and decision-makers looking to scale

n today’s increasingly turbulent economic landscape, it is vital that SMEs are given the right tools and support to grow and succeed. Yet, we hear time and again the challenges that many founders face when looking to raise finance in order to grow their business.

SME XPO 2025 is designed to power scale-up businesses, offering a transformative experience for entrepreneurs and innovators and bringing together a diverse range of businesses, the investor community, including early and angel investors and VCs, along with resources and tools to foster growth, innovation, and collaboration.

Now in its fourth year, SME XPO takes place from 18-19th June at London’s ExCel, gathering over 5,000 scale-up founders and more than 100 best-in-class suppliers, to provide a unique space for scale-up businesses to showcase their products and services, connect with potential clients and investors as well as alternative finance options, and gain valuable insights from industry leaders in curated workshops and networking sessions.

The agenda is packed with insightful sessions, catering to diverse SME interests. With four key themes – Starting Out, Scaling Up, Money Talks and Future Tech & AI, attendees can expect

valuable insights and practical strategies in over 50 workshops and talks. Topics range from ‘The secrets to fast growth.. and the pitfalls’, through to ‘AI’, ‘ransomware’, and ‘Launching into new territories across the world’, featuring real-life experiences from leading entrepreneurs.

SME XPO also features over 60 esteemed speakers, including Keynote Speakers Piers Linney, former investor on Dragon’s Den and Theo Paphitis, entrepreneurial tycoon, as well as Dr Alka Patel, esteemed Longevity and Wellbeing Expert and Jack Smith, CEO of Love Finance.

SME XPO will bring together the very best in UK business expertise, investors, speakers and exhibitors to support the invaluable UK scale-up community. Today more than ever the UK economy needs to step up a gear, and this is the core community that can help with this.

For more information and to register for free, head to the SME XPO website FIND OUT MORE...

Updates and new releases from Xero connected apps

Are you a Xero-connected App? Got a new feature or update you’d like to share with the Xero User community? Email alex@ xumagazine.com New feature shout-out

G-Accon g-accon.com

G-Accon’s new dashboard and KPI feature is now live. With a single click, users can generate client-ready visual reports from live Xero or QuickBooks data—no coding or manual setup needed. The feature saves time, reduces reporting errors, and enables faster insight-driven decisionmaking for accounting and finance professionals.

Fathom fathom.com

New! Fathom’s Insights Dashboard gives you a clear, real-time view across all your clients; helping you quickly spot risks, opportunities, and performance trends.

Expense On Demand expenseondemand.com

1. Integration:

1. Finance Managers can now map their Projects using Two-Way Sync between Quickbooks and ExpenseOnDemand Application.

2. Coming Soon: We’re excited to announce our upcoming integration with Merge! This will enable seamless connectivity with a wide range of financial tools boosting productivity. Stay tuned for more updates in coming months.

2. Claimant is deactivated: Expenses will now be available for export to Finance Managers for 15 days following a user's deactivation.

4. Multi-Factor Authentication (MFA): An additional layer of security for logins. When enabled by a Finance Manager, users must complete an extra authentication step via an Authenticator app or email.

5. Carbon Footprint: 1. Users can track their carbon footprint across all expense categories through the app when this feature is enabled by Finance Managers.

2. Finance Managers can monitor KPIs using the provided dashboard and export relevant details as needed.

6. Cost Centre: To enhance usability, four default cost centres will be available when Finance Managers subscribe to this function.

3. Add Attendee: Claimants can now add, copy, or select attendees from recently created entertainment expenses and apply them to multiple credit card transactions.

7. Export: Finance Managers can now export expenses without restrictions on date ranges.

Ignition enhances executive leadership with new SVP of Product, Tammy Hahn

Award-winning leader in product innovation has helped transform multiple startups into

market leaders

gnition, a leading revenue and billing automation platform for professional services, today announced that Tammy Hahn, an award-winning leader in product development and innovation, has joined the Ignition executive team as Senior Vice President of Product. Hahn is responsible for Ignition's global product roadmap and delivery, and will lead and scale Ignition's product organization, including product management and design. Based in San Diego, California, Hahn also extends Ignition's US-based executive team.

“It’s a privilege to keep welcoming outstanding leaders to Ignition, and I’m thrilled to add Tammy Hahn to that list,” said Greg Strickland, CEO of Ignition. “Tammy brings deep expertise in product leadership and innovation, making her the perfect fit as we enter our next

phase of growth, expand our presence in the U.S., and forge new strategic partnerships.”

With 20 years of product development and leadership experience, Tammy Hahn is a visionary product leader with a proven track record of driving innovation and scaling SaaS companies through critical growth phases. Prior to joining Ignition, Hahn was SVP, Product at Skilljar, where she was instrumental in positioning the company for its strategic acquisition by Gainsight. As the first employee at Groundswell, she helped the company secure $15M in Series Seed funding led by Google Ventures.

In one of her most notable achievements, Hahn led the product organization at Cornerstone OnDemand through its successful IPO and follow-up growth to nearly $1B in annual recurring revenue. During her tenure, she received multiple

awards for product innovation, cementing her reputation as a leader who consistently delivers exceptional results.

“I’m thrilled to join Ignition at such a pivotal time. The company’s mission to help professional services businesses get paid on time is not just operationally critical, it’s deeply empowering,” said Tammy Hahn, new SVP of Product for Ignition. “When teams aren’t bogged down by billing issues, they can focus on what really matters: delivering exceptional value to their clients. I’m excited to help scale a product that makes this possible.”

With Hahn's appointment, Dane Thomas, Ignition's previous Chief Product Officer and co-founder, will transition into a strategic Product Advisor role focused on innovation. He will also continue to actively support the business as Ignition co-founder and board member.

A new chapter: Announcing our Series F funding

e are pleased to announce our Series F funding, bringing Airwallex’s total raised to $1.2 billion, with a valuation of $6.2 billion. This round will help us expand into new markets and move faster in building a new vision for the future of global banking.

Our investors see what we see: a chance to eliminate financial friction and give businesses the tools they need to take on the global market, and win.

Addressing that financial friction has been our driving force from the very beginning.

The founding idea

When we founded Airwallex in 2015, we set out with a clear mission: to make it faster, cheaper, and more transparent to move money across borders.

What we discovered was a global financial system that wasn’t just inefficient – it was fundamentally broken.

International payments crawled through layers of intermediaries, racking up hidden fees and unnecessary delays. Businesses operating globally were forced to rely on legacy tools never built for a multi-currency world – leading to bloated tech stacks, manual reconciliation, and slowed growth.

For modern businesses, this was more than a friction point. It was a barrier to global scale.

We knew incremental fixes wouldn’t cut it. So we built our own infrastructure from the ground up – applying first principles thinking to every layer of the system. Our goal wasn’t to patch the old model, but to reimagine global finance entirely.

Today, Airwallex powers global payments and financial operations for thousands of businesses worldwide. And our belief is stronger than ever: The future of finance is global, realtime, and built without borders.

Chapter one: the Airwallex story

Many know us for our unique cross-border payment infrastructure. We spent nearly a decade taking a deep, hyperlocal approach: going country by country, forming partnerships, gaining local insight, and establishing direct connections. We grew from a single license in Australia to more than 60 globally.

We built direct relationships with card schemes like Visa and Mastercard, becoming a principal issuer and acquirer wherever possible – meeting rigorous regulatory and operational requirements.

Because of that foundational work, our customers can now move money in real-time or near real-time across 150+ countries, access interbank FX rates in 60+ currencies, and save up to 80% on FX fees. They can also enable multi-currency, hyperlocal eCommerce checkout experiences.

Chapter two: integrated financial software

Building on that foundation, we’ve created a tightly integrated software stack that works seamlessly across currencies and borders to power the lifecycle of global financial services. That includes a comprehensive spend management platform, highinterest multicurrency accounts, and APIs designed to support the financial operations of our largest customers.

It’s a powerful thing to see –the entire flow from vendor onboarding, to bill submission, approval, FX conversion, payout, and reconciliation across global entities – fully streamlined with a full lineage of that process in one place. Much of it is automated, seamlessly folding into monthly processes with minimal effort.

And our customers agree. The ability to manage this entire workflow across currencies and systems, with speed and

accuracy, brings a whole new level of control.

Just a few years ago, most of our business came from our crossborder infrastructure. Today, we’re powering a much greater portion of our customers' financial operations.

Chapter three: The AI-powered future

AI will fundamentally change how companies run their businesses. We’re heading into a future where AI can run the entire finance function. Not just co-pilot mode, but fully autonomous financial operations. That changes everything about how companies are built, funded, and scaled, and we’re building that future.

We're building towards this by integrating AI to enhance efficiency, improve decisionmaking, and reduce friction across our platform today. This shift will reshape how companies are built and scaled. We're excited to share more about our specific advancements soon. Building for entrepreneurs

We’ve always believed in supporting entrepreneurs and business builders – because that’s what we are. We understand the challenges of launching something new, and we’re building tools to help others scale faster, with fewer roadblocks.

Our goal is to give the next generation of entrepreneurs the

global banking platform they need to grow, compete, and succeed at a global scale, with a platform that's tech-driven and designed for change.

This Series F marks a major milestone in that journey. We feel very lucky to have the support of investors who see the potential of what we’re building, and a global team that's passionate about making it real.

With this new funding, we’re ready to expand to new countries, unlock new use cases, and support even more builders around the world.

BGL announces details of BGL REGTECH 2025

GL Corporate Solutions (BGL), Australia's leading provider of company compliance, self-managed superannuation fund (SMSF), investment management, identity verification and AI-powered paper-to-data software solutions, is proud to announce the return of its premier annual accounting and technology roadshow, BGL REGTECH 2025.

BGL REGTECH 2025, returning this August 2025, is a free event that brings together BGL’s vibrant community of clients, ecosystem partners, thought leaders and the broader accounting industry.

“BGL REGTECH is not just another accounting event. It’s where the future takes shape,” said Daniel Tramontana, BGL Chief Executive Officer. “With over 2,000 attendees expected, this year’s event will be our biggest yet, jampacked with bold ideas, powerful insights and WOW moments!”

This year’s theme, “Shaping the Future: Courage, Trust, Connection,” sets the tone for an event that celebrates innovation and progress through bold thinking, meaningful collaboration and breakthrough technology. From unveiling BGL’s latest product innovations to exploring how trust and connection drive change, BGL REGTECH 2025 is

designed to inspire and empower.

Attendees will hear from some of the brightest minds in accounting and technology, including:

• Adriana Cavallo, GM - Customer Experience (APAC) at BGL.

• Aly Garrett, Founder and Principal at All In Advisory (Event MC).

• Clayton Oates, Founder of QA Business.

• Daniel Tramontana, CEO at BGL.

• Ron Lesh, Founder and Director at BGL.

• Sharon McClafferty, Co-Founder and CEO at Slipstream Group.

Dates and locations

• 5 August 2025 - Brisbane Convention Centre.

• 6 August 2025 - Mercure Gold Coast Resort.

• 7 August 2025 - Doltone House Darling Island, Sydney.

• 12 August 2025 - Adelaide Convention Centre.

• 13 August 2025 - Westin Perth.

• 19 August 2025 - RACV Hobart Hotel.

• 21 August 2025 - Melbourne Convention and Exhibition Centre.

The Quiet Rebuild

Behind the Scenes

And now, we’re inviting you to be part of what comes next. If you work with project-based clients — architects, creatives, consultants, engineers — WorkflowMax is the all-in-one job management tool that helps them stay on track, on budget, and in sync with their accounts.

Become a partner