media kit 2015
mission statement
our vision is to inspire, plan and book every wedding in America with love Our mission is to help couples pull off their perfect wedding with confidence and a smile by providing... tailored inspiration + personalized tools & advice + connections to the right products & services every step of the way.
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc. Source: XO Group Inc. Member Database
spending for the big day and beyond Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial couples plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changing—they are not only planning for their big day, but also for life beyond it.
70 billion spent
spending all year long monthly distribution of weddings
dec 7%
$0.3B+ on beauty
jan 6%
nov
6%
7%
$0.8B+ on stationery
feb mar
$34B+
on the wedding day
7%
oct 9%
$5B+
apr
on attire
$6B+
on honeymoons
7%
sept $10B+ on registry & gifts
$12B+
10%
may 9%
on jewelry
aug 10%
june july
10%
10%
We invite you to be a part of the conversation with our coveted audience. contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc. Source: 2013 Real Weddings Study, NCHS National Vital Statistics Report, Number of Marriages, 2008
the #1 wedding network
premium content on all platforms
#1 #1 weddings weddings website website
national and regional print and digital editions
360 media brand
social communities
#1 in local weddings
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com and are part of xo group inc.
online audience our brides are passionately engaged The Knot Wedding Network is the go-to place for brides in the most acquisitive stage of their lives, our users look to The Knot for all the information and resources they need for inspiration and decision-making. Our brides: • are Maker Millennials: Women at the heart of their generation, who are spending now and for the future • Love: 65 million average monthly page views • Obsess: Brides spend over 9 minutes per session • Connect: Over 850,000 total followers on social media, the #1 wedding brand on Instagram and over 340k community members
The Knot Wedding Network is #1!
more affluent brides than anyone else
Average Monthly Unique Visitors
HHI $100k+
1. The Knot Wedding Network
5,798,000
1. The Knot Wedding Network
1,361,000
2. WeddingWire (includes Project Wedding)
2,517,000
2. WeddingWire (includes Project Wedding)
583,000
3. WeddingBee
1,300,000
3. WeddingBee
191,000
4. MyWeddings
816,000
4. MyWeddings
137
5. MS Weddings
665,000
5. Brides
255,000
6. Brides
1,120,000
6. MS Weddings
186,000
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc. Source: 2013 Real Weddings Study; comScore, Plan Metrix, June 2014; XO Group Social Media Reporting, August 2014
weddings magazine • #1 bridal magazine, #5 women’s title at Barnes & Noble
• 58% newsstand sales • 150,000 circulation • published 4x a year
in every issue
coveted content, coveted audience, coveted circulation
Wedding Style Jewelry
who’s reading*
Fashion & Beauty Registry
Average Age
Honeymoons & Destination Weddings
College Degree
77%
Ongoing Features Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-tothe-minute style ideas
Employed Full-Time
76%
Median HHI
29
$67,050
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc. Alliance for Audited Media (The New Audit Bureau of Circulation), period ending 12/31/13; 2013 Rea; Weddings (members who read The Knot Magazine); Barnes & Noble, 2013, Curtis Data Pro, 9/30/13
coveted content, coveted couples. weddings magazine
editorial calendar
From ultimate planning guides and couture cakes to the latest in bridal beauty and the most romantic honeymoon hot spots, The Knot gives real brides the “best of the best” on everything weddings.
spring 2015
summer 2015
the fashion issue
the inspiration issue
highlights:
highlights:
• 20 Best Dressed Brides & Grooms • Bridal Fashion Week Extravaganza • 2015 Wedding Predictions • 25 Greatest Places in the World To Get Married
• 50 Hottest Honeymoon Destinations • Beauty Awards • #Wedspiration: 100 Days of New Wedding Ideas • Registry By Room
Ad close: 11/10/2014; Materials close: 11/17/2014; On sale: 1/19/2015
Ad close: 2/9/2015; Materials close: 2/16/2015; On sale: 4/20/2015
fall 2015
winter 2015
the color issue
the just engaged issue
highlights:
highlights:
• 3rd Annual Dream Wedding • Bridesmaid Dress Special • Colorful Diamonds • Unique Something Blues • Room to Reception
Ad close: 5/11/2015; Materials Close: 5/18/2015; On sale: 7/20/2015
• The Ring Report—trends, shopping tips and more! • Best Proposals of All Time • Destination Weddings Special • 20 Best Weddings of All Time
Ad close: 8/10/2015; Materials close: 8/17/2015; On sale: 10/19/2015
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc. Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.
make the connection The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives: • High-impact branding units • Custom content marketing and sponsorships created by the XO Branded Content Studio • Community engagement and social programs • Video custom editorial content: vellum inserts and perforated “special savings” guide
• Direct emails and e-newsletters • Sweepstakes, contests and games • Mobile and tablet applications
high-impact ad units and brand experiences
+
custom, mobile-optimized programs
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc.
the buzz REBEKAH & PETE 2014 Dream Wedding Couple April 4 • Asheville, NC
reaching 300 million viewers and readers through national television, print and online media Carley Roney and The Knot editorial team are the most sought after wedding experts in America. • In 2014, America was introduced to Rebekah and Peter, and their love story was shared in the first The Knot Dream Wedding. • Reaching nearly 13 million viewers nationally and 2.7 million locally, The Knot Dream Wedding was a one of a kind event garnering unparalleled media and social media exposure - resulting in over 53,000,000 impressions! • The Knot and its partners were featured across print, TV and online including PEOPLE Magazine, E! Online, ABC News, CBS and The Today Show
talk of the media town Newsweek “Other ‘wed’ sites aspire to be The Knot.” Vogue “The chicest wed site in cyberspace.” Businessweek “Don't get hitched without The Knot.” Bloomberg TV, Market Makers “[The Knot is] an extraordinary wedding resource... I do not think you will find a bride or groom that will disagree.” The Wall Street Journal “It’s nearly impossible to get engaged without quickly growing addicted to TheKnot.com.”
featured partnerships • The Knot launched its first-ever Gay Weddings magazine, and partnered with The Advocate on a groundbreaking survey about same-sex weddings • Mashable and The Knot teamed to gain insights on social media’s infiltration of weddings • We partnered with People for a powerful media and syndication partnership for our coveted 2nd annual Dream Wedding. • Couture Fashion Marketplace showcased stunning dresses during Bridal Fashion Week
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc.
weddings magazine
rates & dates display page rates
premium positions
# of full pages
frequency discount
cost per page (gross)
unit
premium
cost per unit (gross)
1
0%
$31,129
cover 2
20%
$37,415
3
3%
$30,232
cover 3
15%
$35,919
6
6%
$29,334
cover 4
25%
$38,911
9
9%
$28,435
Inserts, special units and advertorials are available.
12
12%
$27,538
Fractional rates1 $14,069
1 3
Must run across from a P4CB. Limited number of placements.
1
2015 dates issue
space close
materials close
on-sale date
Spring 2015
November 10, 2014
November 17, 2014
January 19, 2015
Summer 2015
February 9, 2015
February 16, 2015
April 20, 2015
Fall 2015
May 11, 2015
May 18, 2015
July 20, 2015
Winter 2015
August 10, 2015
August 17, 2015
October 19, 2015
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc.
weddings magazine
ad specifications ad size
bleed width x depth
bleed live area
single page
8 3⁄8" x 10 3⁄4"
spread
16 1⁄2" x 10 3⁄4"
non-bleed
trim
materials submission
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
8 1⁄8" x 10 ½"
(centered per page)
(centered per page)
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
Please contact your sales representative for your assigned print contact.
(centered)
16 ¼" x 10 ½"
6 7⁄8" x 4 3⁄4"
1/2 page (align toward gutter)
1/3 page
3
3" x 10 ⁄4"*
2 5⁄8" x 10"
2 1⁄2" x 9 3⁄4"
2 7⁄8" x 10 1⁄2"
*Required if adjacent page is companion, full-page bleed ad
ad preparation specs • Macintosh-formatted CD-ROM or DVD • Adobe InDesign CS5 (or lower) or PDFx1a files • Scans 300 dpi (minimum) • Interior pages, c2, c3 and c4 printed at 175 line screen please note All submissions must be accompanied by a contract proof for color proofing purposes.
contact us! call your account representative or email nationalsales@theknot.com the knot and theknot.com are part of xo group inc.