IMAGE: BRIAN DOBEN
media kit 2014
IMAGE: ELIZABETH MESSINA
the #1 multiplatform brand dedicated to all things weddings
The Knot Wedding Network is dedicated to delivering sophisticated, fresh ideas, personalized tools and savvy advice to nearly 8 in 10 US brides as they plan one of the most important events in their lives. Brides trust us and turn to us for help with key purchase decisions that are on display for all of their family and friends to see. Advertisers can trust we bring the consummate opportunity to connect, inspire and sell.
Source: XO Group Inc. Member Database
IMAGE: ELIZABETH MESSINA
spending for the big day and beyond Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial brides plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changing—they are not only planning for their big day, but also for life beyond it.
70 billion spent
spending all year long monthly distribution of weddings
dec 7%
$0.9B+ on beauty
nov $34B+
on stationery
on the wedding day
6%
feb 6%
7%
$0.7B+
jan
mar 7%
oct 9%
$5B+ on attire $6B+
on honeymoons
apr 8%
sept $10B+ on registry & gifts
$12B+
10%
may 8%
on jewelry
aug 10%
june july
10%
11%
Brides setting brand preferences for a lifetime
Sources: National Center for Health Statistics, 2009 Marriage Licenses; The Knot Market Intelligence, 2013
#1 wedding network
social communities
mobile apps
#1 wedding magazines
360 media brand best wedding books
#1 in local weddings
our brides are passionately engaged The Knot Wedding Network is the go-to place for GEMS—Girls Engaged in Massive Spending. In the most acquisitive stage of their lives, our users look to our sites for all the information and inspiration they need to plan their big day.
Our brides: • Love: 1.5 million photos viewed monthly • Obsess: Brides spend over 9 minutes per session • Connect: Over 620,000 total followers on social media, the #1 wedding brand on Instagram and over 300,000 community members
The Knot Wedding Network is #1!
more affluent brides than anyone else
Average Monthly Unique Visitors
HHI $100k+
1. The Knot Wedding Network
5,694,000
1. The Knot Wedding Network
1,950,000
2. WeddingWire (includes Project Wedding)
2,598,000
2. WeddingWire (includes Project Wedding)
883,000
3. WeddingBee
1,863,000
3. WeddingBee
462,000
4. MyWeddings
914,000
4. MyWeddings
252,000
5. MS Weddings
881,000
5. Brides
235,000
6. Brides
632,000
6. MS Weddings
202,000
Source: comScore Jan-Sept. 2013; Coremetrics, Jan.-Oct 2013; 2012 Real Weddings Study; The Knot Wedding Network community boards 2013; The Knot Reporting Services; XO Group Social Media Reporting, period ending 11/8/2013
weddings magazine • #1 bridal magazine, #4 women’s title at Barnes & Noble • #1 in overall digital downloads • 150,000 circulation
• 20% digital circulation • 65% newsstand sales • published 4x a year
in every issue wedding style Hot colortrends and inspiration from real weddings, plus innovative ideas for bouquets, cakes, invitations, wedding favors and much more
fashion & beauty Gorgeous gowns, graceful hairstyles, expert makeup advice, spa-worthy beauty tips and fabulous accessories—making the bride her beautiful best
registry Stylish trends, practical picks for the home and must-haves for entertaining, plus advice from real brides on what to add to that wish list
honeymoons The hottest spots, the most romantic destinations, the coolest itineraries and the smartest advice— wherever she roams
who’s reading* Average Age
28
regular features
College-Degree
76%
Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-to-the-minute style ideas
Employed Full-Time
76%
Median HHI
$61,732
honeymoon
beauty
fashion
k
RING SPECIAL
the perfect pair You’ve found your mate, now it’s time to find your ring’s true match.
6
BY JENNIE MA
5
7
registry
2
8 1
279
278
K
K
3
9
mix masters
PHOTOGRAPHY BY TREVOR DIXON
PHOTO CREDIT
4
Your rings don’t have to perfectly coordinate. Our suggestion for matching made easy? Use metals in the same color family as a guideline and look for details that can thread your rings together, whether it’s color, a design element or style. 1 Men’s band, $1,295, BlueNile.com; engagement ring, $17,500, wedding ring, $1,499, TheRomanceDiamond.com 2 Engagement ring, $3,150 (not including center stone), Barkevs.com; men’s band, $1,275, wedding ring, $450, AnnaSheffield.com 3 Engagement ring, $19,400, CoastDiamond .com; wedding ring, $2,039, TheRomanceDiamond.com 4 Wedding ring, $1,950, Leigh Jay Nacht Inc., AntiqueEngagementRings.com; engagement ring, $14,500, TrumpetandHorn.com 5 Wedding ring, $1,430, SimonGJewelry.com; engagement ring, $8,710, SylvieCollection.com 6 Engagement ring, $3,000 (not including center stone), wedding ring, $2,175, ChristianBauer.us 7 Engagement ring, $19,400, CoastDiamond.com; wedding ring, $456, GabrielNY.com 8 Men’s band, $1,430, BlueNile.com; engagement ring and wedding ring set, $2,860 (not including center stone), SimonGJewelry.com 9 Engagement ring, $3,200 (not including center stone), Barkevs.com; wedding ring, $2,780, KirkKara.com >>
wedding style
Source: ABC June 2012; Projected 2013 circulation; 2012 Real Weddings (members who read The Knot magazine); Barnes & Noble, 2013, Curtis Data Pro, 9/30/13
weddings magazine
editorial calendar the best content - the best brides From ultimate planning guides and couture cakes to the latest in bridal beauty and the most romantic honeymoon hot spots, The Knot gives real brides the “best of the best” on everything weddings.
spring 2014
summer 2014
the fashion issue
the inspiration issue
highlights:
highlights:
• 2014 Trend Report takes a look at what’s hot in weddings now • Stunning inspiration from the most stylish brides • Couture cakes take center stage • The Runway Report breaks down the latest in bridal beauty
• 101 ways to personalize your wedding • Honeymoon hot list (50 best) • Destination wedding special • The Knot Top 10 looks at the prettiest, most unique wedding ideas
Ad close: 11/11/2013 • Materials close: 11/18/2013 • On sale: 1/20/2014
Ad close: 2/10/2014 • Materials close: 2/17/2014 • On sale: 4/21/2014
fall 2014
winter 2014
the just engaged issue
the color issue highlights:
highlights: k
• Dress shopping 101 • Ring True—What Your Engagement Ring Says About You, Top Trends and more • Cheers! Festive cocktails and glassware • Engagement photo inspiration
THE BIG QUESTION
Platinum, $3,690, white gold, $2,235, ScottKay .com. Prices do not include center stone.
HERE’S THE DEAL Platinum is a naturally white metal and is 90- to 95-percent pure, making it one of the most refined precious metals. PROS Because of its density, platinum is strong and durable (when it’s scratched, the metal is merely displaced and doesn’t actually wear away). Since platinum is naturally white, the color of your ring will not change over time. Plus, it’s hypoallergenic. CONS The price of platinum is higher than its equivalent in white gold and, because the metal is so dense, it can feel heavier on your hand.
K
platinum
vs.
white gold
HERE’S THE DEAL White gold is extremely malleable and resistant
158
• The Color Report—an in-depth look at the hottest trends • Unique ways to wow guests with favors • Flowery Language—all the flowery details (from cake to centerpiece) and a guide to flower colors
to rust, tarnish and corrosion. It’s produced by alloying pure gold with white metals, most commonly nickel, palladium and zinc. PROS Gold has a strong connection with marriage (dating all the way to 200 ad!). Because of its malleability, it’s easy to repair and great for personalized designs and engravings. CONS Since white gold isn’t naturally white, the color will fade. To maintain its original whiteness, your ring should be replated about once a year. But this isn’t absolutely necessary as the fading is usually light and most people may not even notice the change. —Special thanks to Platinum Guild International, World Gold Council and Michael C. Fina
click>>
Want to see more rings? Go to TheKnot.com/engagementrings
TKM13WIN Sect 10 (145-160) [P].indd 158
Ad close: 5/12/2014 • Materials close: 5/19/2014 • On sale: 7/22/2014
Platinum, $5,470, white gold, $3,455, ScottKay .com. Prices do not include center stone.
9/4/13 7:46 AM
Ad close: 8/11/2014 • Materials close: 8/18/2014 • On sale: 10/21/2014
Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.
high-impact ad units and brand experiences
custom, mobile-optimized programs
make the connection The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives: • High-impact branding units • Editorial and custom sponsorships • Community engagement and social programs • Video • Direct emails and e-newsletters • Sweepstakes, contests and games • Mobile and tablet applications
custom editorial content: vellum inserts and perforated “special savings” guide
the buzz reaching more than 150 million viewers Carley Roney and The Knot editorial team are the most sought-after wedding experts in America. • In 2013, Carley and her team reached more than 150 million viewers through appearances on Today, Good Morning America, Entertainment Tonight, Katie Couric, CNN, Fox Business News and more. • In addition, the brand was seen in nearly 1,000 magazine, newspaper and online placements.
talk of the media town Newsweek “Other ‘wed’ sites aspire to be The Knot.” Vogue “The chicest wed site in cyberspace.” Businessweek “Don't get hitched without The Knot.” The Wall Street Journal “It’s nearly impossible to get engaged without quickly growing addicted to TheKnot.com.”
featured partnerships • The Knot launched its first-ever Gay Weddings magazine, and partnered with The Advocate on a groundbreaking survey about same-sex weddings • Mashable and The Knot teamed to gain insights on social media’s infiltration of weddings • The Knot Dream Wedding excited brides across America as the first-ever live streamed, crowd-sourced event of its kind • Couture Fashion Marketplace showcased stunning dresses during Bridal Fashion Week
weddings magazine
rates & dates
display page rates # of full pages
frequency discount
cost per page (gross)
1
0%
$31,129
3
3%
$30,232
6
6%
$29,334
9
9%
$28,435
unit
premium
cost per unit (gross)
12
12%
$27,538
cover 2
20%
$37,415
cover 3
15%
$35,919
cover 4
25%
$38,911
Fractional rates1 $14,069
1 3
premium positions
Inserts, special units and advertorials are available.
Must run across from a P4CB. Limited number of placements.
1
2014 dates issue
space close
materials close
on-sale date
Spring 2014
November 11, 2013
November 18, 2013
January 20, 2014
Summer 2014
February 10, 2014
February 17, 2014
April 21, 2014
Fall 2014
May 12, 2014
May 19, 2014
July 22, 2014
Winter 2014
August 11, 2014
August 18, 2014
October 21, 2014
weddings magazine
ad specifications
weddings magazine
ad specifications ad size
bleed width x depth
bleed live area
single page
8 3⁄8" x 10 3⁄4"
spread
16 1⁄2" x 10 3⁄4"
non-bleed
trim
materials submission
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
8 1⁄8" x 10 ½"
(centered per page)
(centered per page)
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
Please contact your sales representative for your assigned print contact.
(centered)
16 ¼" x 10 ½"
6 7⁄8" x 4 3⁄4"
1/2 page (align toward gutter)
1/3 page
3" x 10 3⁄4"*
2 5⁄8" x 10"
2 1⁄2" x 9 3⁄4"
covers *Required if adjacent page is companion, full-page bleed ad
ad preparation specs • Macintosh-formatted CD-ROM or DVD • Adobe InDesign CS5 (or lower) or PDFx1a files • Scans 300 dpi (minimum) • Interior pages, c2, c3 and c4 printed at 175 line screen please note All submissions must be accompanied by a contract proof for color proofing purposes.
2 7⁄8" x 10 1⁄2"
IMAGE: ELIZABETH MESSINA
for national advertising opportunities contact us today! email nationalsales@theknot.com or call (917) 386-2636