IMAGE: DAYMION MARDEL
media kit 2013
IMAGE: ELIZABETH MESSINA
spending for the big day and beyond Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial brides plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changing—they are not only planning for their big day, but also for life beyond it.
70 billion spent
spending all year long monthly distribution of weddings
dec 7%
$0.3B+
nov
on beauty
$35B+
on the wedding day
6%
feb 6%
7%
$0.8B+ on stationery
jan
mar 7%
oct 9%
$4B+
apr
on attire
$6B+
7%
sept
on honeymoons
$10B+ on registry & gifts
$11B+
10%
may 9%
on jewelry
aug 10%
june july
10%
10%
Consumers setting brand preferences for a lifetime Source: National Center for Health Statistics, 2009 Marriage Licenses; The Knot Market Intelligence, 2011
IMAGE: ELIZABETH MESSINA
the #1 multiplatform brand dedicated to all things weddings
The Knot Wedding Network, consisting of The Knot and WeddingChannel, is dedicated to delivering sophisticated, fresh ideas, personalized tools and savvy advice to nearly 8 in 10 US brides as they plan one of the most important events in their lives. Brides trust us and turn to us for help with key purchase decisions that are on display for all of their family and friends to see. Advertisers can trust we bring the consummate opportunity to connect, inspire and sell.
Source: XO Group Inc. Member Database
#1 wedding website #1 reviews website
theknot.com
l.com
channe
g weddin
top social media & community groups
digital & mobile
#1 wedding magazines
local national magaz in
es
premium content on all platforms best wedding books
#1 in local weddings weddings.com
our brides are passionately engaged The Knot Wedding Network is the go-to place for GEMS— Girls Engaged in Massive Spending. In the most acquisitive stage of their lives, our users look to our sites for all the information and inspiration they need to plan their big day.
more affluent users than any other bridal media
The Knot Wedding Network
TheKnot.com
WeddingChannel.com
Age 18–34
88%
88%
86%
College-Educated (4 year+)
73%
73%
73%
Employed Full-Time
73%
73%
74%
$59,858
$59,956
$62,285
Median HHI
Source: ComScore Jan–Dec 2012; Coremetrics, Jan.–June 2012; 2011 Real Weddings Study; The Knot Wedding Network community boards 2012
love 1.3 million photos viewed monthly
obsess 12 minutes/session on TheKnot.com
connect
IMAGE: TOM SCHIRMACHER
200,000 community posts/month
weddings magazine
the best content. the best brides in every issue wedding style Hot colortrends and inspiration from real weddings, plus innovative ideas for bouquets, cakes, invitations, wedding favors and much more
fashion & beauty Gorgeous gowns, graceful hairstyles, expert makeup advice, spa-worthy beauty tips and fabulous accessories—making the bride her beautiful best
registry Stylish trends, practical picks for the home and must-haves for entertaining, plus advice from real brides on what to add to that wish list
honeymoons The hottest spots, the most romantic destinations, the coolest itineraries and the smartest advice— wherever she roams
who’s reading* Average Age
28
regular features
College-Educated (4 year+)
76%
Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-to-the-minute style ideas
Employed Full-Time
75%
Median HHI
Source: ABC June 2012; Projected 2013 circulation; 2011 Real Weddings (members who read The Knot magazine)
$62,490
honeymoon
beauty
fashion
registry
wedding style
IMAGE: ELIZABETH MESSINA
weddings magazine
2013 editorial calendar • published 4x a year
• 150,000 circulation
• 89% newsstand sales
spring 2013
summer 2013
the fashion issue
the inspiration issue
highlights:
highlights:
• Biggest fashion blowout of the year—hottest trends, most beautiful dresses, special bridesmaid section, new accessories and men’s fashion! • Special tribute to wedding fashion icons • 100+ ways to get a luxe look, from cakes and flowers to details
• A-list ultimate lineup of luxury wedding pros and designers • Most inspiring wedding details (the top 100 list) • Dream dresses and veils • Bridal beauty blowout • Honeymoon hot list (50 best) • Destination wedding special
Ad close: 11/12/2012 • Materials close: 11/19/2012 • On sale: 1/21/2013
Ad close: 2/11/2013 • Materials close: 2/18/2013 • On sale: 4/22/2013
fall 2013
winter 2013
the color issue
the ideas issue
highlights:
highlights:
• Prettiest wedding colors and how to use them • Most flattering colors for bridesmaids • Ultimate by-color flower guide • Best makeup for every skin tone!
• 1,000s of ideas for everything, from the ceremony to the honeymoon • Best real weddings of the year • Most amazing weddings from the country’s top 10 planners • How to pull off a perfect wedding • Dresses, rings, veils and shoes • Ring buying guide
Ad close: 5/13/2013 • Materials close: 5/20/2013 • On sale: 7/22/2013
Ad close: 8/12/2013 • Materials close: 8/19/2013 • On sale: 10/21/2013
Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.
awardwinning campaign
PANTENE
content integration, ad units, sponsored video and app sponsorship Brides crave the perfect look for the wedding day – and that includes their hair! Through a unique collaboration with The Knot, Pantene was able to reach brides through content integration across our sites, mobile apps and tools, as well as make a connection through videos and community boards.
make the connection with creative opportunities The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives: • High-impact branding units • Editorial and custom sponsorships • Community engagement programs • Video • Direct emails and e-newsletters • Sweepstakes, contests and games • Mobile and tablet applications
awardwinning campaign
CHASE
custom editorial content: vellum inserts and perforated “special savings” guide Our work with Chase created a unique user experience for our brides. They were able to engage with both our content and the Chase Blueprint program through an informational sitelet, run-of-site interactive banners and polls, as well as high-imact print pieces, which brought the idea of a “blueprint” to life through the creative use of vellum overlays. This campaign positioned Chase Blueprint as an essential resource for financial planning for the wedding and beyond.
creative recognition for advertising partners
beauty ELIZABETH ARDEN, 2010 My Inner Bride MIN Best of Web Honorable Mention
finance CHASE, 2012 Get What U Want Out of Life Gold Midas Award
PANTENE, 2009 Aisle Style
jewelry
Communicator Award Award of Excellence
RITANI, 2011
ESTEE LAUDER, 2008 Beautiful Bride Communicator Award, MIN Integrated Marketing Award
retail
Communicator Award Award of Excellence
insurance STATE FARM, 2009 Share Your Story MIN Integrated Marketing Award Honorable Mention
MACY’S, 2011 Sip and Scan Live, The Knot Live Show Communicator Award Award of Distinction
travel
WAL-MART, 2009
BERMUDA, 2011 Bermuda’s Perfect 10
MIN Best of Web Communicator Award, Award of Distinction
Communicator Award Award of Excellence
IMAGE: ELIZABETH MESSINA
the buzz reaching 80 million viewers Carley Roney and The Knot editorial team are the most sought-after wedding experts in America. • In 2012, Carley and her team reached over 80 million viewers through appearances on Today, Good Morning America, CBS This Morning, Entertainment Tonight, Nightline and more. • In addition, the brand was seen in over 1,000 magazine and newspaper placements.
talk of the media town Newsweek “Other ‘wed’ sites aspire to be The Knot.” Vogue “The chicest wed site in cyberspace.” Businessweek “Don't get hitched without The Knot.” The Wall Street Journal “It’s nearly impossible to get engaged without quickly growing addicted to TheKnot.com.”
top partnerships For the past 10 years, TheKnot.com has been the go-to wedding expert for the Today show’s “Today Throws a Wedding” series. Men’s Health has partnered up with TheKnot.com to produce an annual he said/she said joint proposal survey for proposal season. In honor of the historic legislation passed in New York in the summer of 2011 to allow same-sex marriage, The Knot partnered with a local group to create “Pop Up Chapel With The Knot,” marrying 24 same-sex couples in NYC’s Central Park.
the buzz reaching 52 million viewers With an eye on the best products for gifts to give (and receive), WeddingChannel.com editors appear on top entertainment and news outlets, including Today, CBS This Morning, Access Hollywood Live, Forbes.com, Fox & Friends, InTouch and more.
talk of the media town The Wall Street Journal “Rating: Platinum. Easy to use and rich in information and useful tools for helping you plan your wedding.” usiness week “WeddingChannel’s online bridal registry is the best thing B since the invention of the five-tiered buttercream cake.” E ntertainment Tonight “Finding the perfect gift for a celebrity bride and groom can be a challenge. That’s where WeddingChannel.com comes in.” Multimedia Daily “WeddingChannel takes the cake.”
top partnerships WeddingChannel.com partnered with Us Weekly magazine to plan and promote the celebrity-inspired “Dream Wedding Contest.” WeddingChannel.com teamed up with The Price Is Right for its first-ever wedding-themed show.
Us Weekly
WeddingChannel.com & Us Weekly got hitched and planned and promoted a celebrity-inspired “Dream Wedding Contest.�
UsMagazine.com
The Price Is Right
Reuters.com
weddings magazine
rates & dates
display page rates # of full pages
frequency discount cost per page (gross)
1
0%
$31,129
3
3%
$30,232
6
6%
$29,333
9
9%
$28,436
12
12%
$27,538
Fractional rates1 $14,069
1 3
Must run across from a P4CB. Limited number of placements. Rates effective 1/1/2013.
1
premium positions unit
premium
cost per unit (gross)
cover 2
20%
$37,416
cover 3
15%
$35,919
cover 4
25%
$38,912
Inserts, special units and advertorials are available. Rates effective 1/1/2013.
2013 dates issue
space close
materials close
on-sale date
Spring 2013
November 12, 2012
November 19, 2012
January 21, 2013
Summer 2013
February 11, 2013
February 18, 2013
April 22, 2013
Fall 2013
May 13, 2013
May 20, 2013
July 22, 2013
Winter 2013
August 12, 2013
August 19, 2013
October 21, 2013
weddings magazine
ad specifications
ad size
bleed width x depth
bleed live area
non-bleed
trim
materials submission
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
8 1⁄8" x 10 ½"
(centered per page)
(centered per page)
7 1⁄8" x 10"
6 7⁄8" x 9 3⁄8"
Please contact your sales representative for your assigned print contact.
(centered) 3
3
single page
8 ⁄8" x 10 ⁄4"
spread
16 1⁄2" x 10 3⁄4"
16 ¼" x 10 ½"
6 7⁄8" x 4 3⁄4"
1/2 page (align toward gutter)
1/3 page
3" x 10 3⁄4"*
2 5⁄8" x 10"
2 1⁄2" x 9 3⁄4"
covers *Required if adjacent page is companion, full-page bleed ad
ad preparation specs • Macintosh-formatted CD-ROM or DVD • Adobe InDesign CS5 (or lower) or PDFx1a files • Scans 300 dpi (minimum) • Interior pages, c2, c3 and c4 printed at 175 line screen please note All submissions must be accompanied by a contract proof for color proofing purposes.
2 7⁄8" x 10 1⁄2"
IMAGE: ELIZABETH MESSINA
for national advertising opportunities contact us today! email nationalsales@theknot.com or call (917) 386-2636