TWA Visual Strategy Guide

Page 10

C h a p t e r 0 1 // 0 2 // 0 3 — B r a n d I n t r o d u c t i o n

Timeline July 13, 1925

September, 1950’s

Western Air Express (WAE) is incorporated. WAE would merge with Transcontinental Air Transport to form “TW&A”

T&WA’s corporate name is officially changed to Trans World Airlines, TWA.

December, 1933 The first and only Douglas DC-1 ever built, the first of the legendary line of Douglas Aircraft planes is delivered to T&WA.

October 1, 1930

October 19, 1953

The “TWA” brand is born when TAT and WAE merge to form Transcontinental and Western Air, Inc. which was known as T&WA October 25, 1930

TWA begins the first non-stop eastbound scheduled transcontinental service with Super Constellations. The flight from Los Angeles to New York took 8 hours.

T&WA inaugurates coast-to-coast all-air service. The cross-country journey takes 36 hours, including an overnight stop in Kansas City.

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