IGNACIO BONASA
Editors Insights
In a business world increasingly defined by metrics,
strategy, and bo om-line results, The Fortune Leader is proud to highlight those rare individuals who inspire change from a deeper place the human heart. In this special edi on, The Most Dynamic and Influen al Business Minds to Watch in 2025, we are delighted to feature Ignacio Bonasa, Execu ve President and Founder of Liderarte Talent Factory, on our cover.
Ignacio's journey is one of remarkable reinven on. A er an accomplished career leading major interna onal ins tu ons including his tenure as CEO of BBVA Portugal he made the bold decision to step away from tradi onal corporate success in pursuit of something more profound. What he found was a true calling: to redefine leadership through soul, crea vity, and authen c human connec on.
Through Liderarte, Ignacio has ignited a movement that places the individual their emo ons, iden ty, and humanity at the core of leadership. His pioneering methodology, Learning Through Art, invites leaders to explore music, wri ng, theatre, and crea ve expression as pathways to deeper self-awareness and emo onal intelligence. It is a philosophy in which leadership is not simply taught, but awakened leadership that grows from rootedness, reflec on, and inner truth.
At a me when organiza ons around the world are seeking more empathe c, purpose-driven ways of leading, Ignacio's vision stands as a powerful reminder: leadership thrives when people do. His work urges us to look beyond tles, structures, and performance indicators, and instead embrace the meless truth that meaningful transforma on begins within.
We are proud to celebrate Ignacio Bonasa's impact, philosophy, and unwavering commitment to eleva ng leadership through the art of the soul a vision shaping not only the leaders of today, but the future of human-centered leadership worldwide.
Editor-in-chief
Editor-in-Chief
The Fortune Leader
10 Cover Story IGNACIO BONASA
IGNACIO BONASA
Inanerawhereleadershipisoftendefinedbynumbers,
profitmargins,andboardroomstrategies,Ignacio Bonasa,ExecutivePresidentandFounderofLiderarte, standsoutfora differentkindofpoweronerootedin empathy,creativity,andauthenticity.Hewalkedawayfrom thesecurityofahigh-flyingcorporatecareertopursue somethingdeeper:amissiontoreconnectleadershipwith soul.ForBonasa,trueleadershipisnotaboutcontrolor authorityitisaboutawakeninghumanityinoneselfand others.
FromBoardroomstoSoulRooms
Formorethantwentyyears,Bonasathrivedinthefinancial world.WithaLawdegree,anMBAfromICADE,anda PDGfromIESE,herosequicklythroughtheranks, ultimatelybecomingCEOofBBVAPortugalandPresident ofBBVADineroExpress.Hislifewasoneofstructure, discipline,andsuccessatleastonthesurface.Yet,amidall themilestones,hebegantofeelaninneremptiness.“There cameapointwhenIrealizedIhadeverything,exceptwhat trulyfulfilledme,”herecalls.“Externalsuccessdoesn't meanmuchifitdoesn'techoontheinside.”
Thatmomentofclaritymarkedaprofoundturningpoint. Bonasarealizedthattrueachievementcouldnotbe measuredbystatusorsalarybutbyalignmentbetween innerpurposeandoutwardaction.Whatbeganasquiet discontenttransformedintoapowerfulcallingtoleave behindthepredictablerhythmofcorporatelifeandcreatea newmodelofleadershiprootedinemotionalintelligence andartisticdepth.
TheBirthofLiderarte:ATalentFactorywithSoul
Outofthatawakening,Liderartewasborn.Nota consultancy,notabusinessschoolsomethingmorehuman, morealive.Bonasacallsit“atalentfactorywithsoul.”Its missionissimpleyettransformative:toplacethehuman beingbackatthecenterofleadership.“Wedon'tteach leadership;weawakenit,”heexplains.“Ourworkisabout helpingpeoplereconnectwiththeiressence,theiremotions, andtheircreativity.”
AtthecoreofLiderarteisthegroundbreakingmethodology LearningThroughArt,whichusesartasalanguagefor transformation.Throughmusic,theatre,writing,dance,and othercreativeforms,participantsexploreself-awareness, emotionalregulation,andauthenticexpression.Thegoalis tomovefromintellectuallearningtoexperiential
awakening.AsBonasaputsit,“Leadershipisn'tabout climbingit'saboutrooting.”
LearningThroughArt:TheLanguageof Transformation
TheLearningThroughArtmodelisbuiltonthebeliefthat leadershipmustevolvethroughexperienceandemotion, nottheory.Itfocusesonfiveinterconnectedstages:selfawareness,emotionalself-management,inspirational leadership,soulfulteammanagement,anddeep commitmenttooneself,others,andsociety Thesestages aresupportedbywhatBonasacallsthe4AFramework: Aprendizaje(Learning),Actitud(Attitude),Alma(Soul), andAccion(Action).
Throughthisapproach,everyLiderarteprogrambecomesa creativejourney.InitiativeslikeRESETEATE(Reset Yourself)encourageleaderstopauseandreconnectwith theirinnerworld,whileOrchestralLeadershipuseslive symphonicmusictoteachharmonyandcollaboration.Each experienceblendsreflection,emotion,andartistry transformingleadershipfromanabstractconceptintoa lived,feltexperience.“Whatweofferdoesn'tstayinthe classroomitbecomespartofhowyouleadandhowyou live,”saysBonasa.
ProgramsThatTouchtheHeartandMind
Inthepastyearandahalf,Liderartehasreachedover2,000 professionalsacrosssevencountries,earninganaverage satisfactionscoreof9.5outof10.Itsprogramsarenotonly intellectuallystimulatingbutemotionallyprofound.Dalela vueltaalatortilla(TurntheTable)transformssharedpain intocollectivehealing;CompasesCreativosusesjazz improvisationtoteachadaptabilityandteamwork;Brain ExperienceJourneymergesneuroscienceandarttoactivate newcognitivepathways;andWomentoringempowers womenthroughstorytellingandsisterhood.
LeadingwithVulnerabilityandVision
Bonasa'sleadershipstyleisasdistinctiveashisphilosophy Hedoesnotleadfromapodiumbutfrompresence.“Tome, transformativeleadershipmeanshavingcrossedthesoul's desertandreturningwithwaterforothers,”hesays. Vulnerability,tohim,isnotaweaknessit'sabridge.His teamreflectsthisethos.Hecallsthem“soulartisans” individualswhocombinecreativitywithemotionaland strategicintelligence.Together,theyformacommunityof
facilitatorswhoinspireotherstoleadfromwithinratherthanabove.
PreparingLeadersforaNewEra
Inatimewhentechnologyevolvesfasterthanhumanbehavior,Bonasabelievesleadershipmust evolveemotionally.“We'relivinginanageofdigitalprogressandemotionalregression,”heobserves. “Thefuturebelongstoleaderswhocancombineintelligencewithempathy.”Underhisguidance, Liderartefocusesonfiveessentialcompetenciesforthenewageofleadership:emotionalselfawareness,deepempathy,purpose-drivencommunication,strategiccreativity,andpersonalcoherence.
BeyondBusiness:ACulturalShift
Liderarte'sworkextendsfarbeyondtheprivatesector.Inhospitals,itsRESETÉATEprogramhelps medicalteamsreconnectwithpurposeandempathy.Inschools,TheHero'sJourneyinspiresyoung peopletouncovertheirvocation.Intechnologycompanies,Innovartebridgesthegapbetween innovationandhumanity AcrossNGOsandpublicinstitutions,Bonasa'sinitiativesarebringingback whathecalls“theartofbeinghuman”toenvironmentsoftenstarvedofemotionandmeaning.
ThePowerofLettingGo
IgnacioBonasa'sstoryisultimatelyoneofsurrender.Bywalkingawayfromcorporatetitlesand predictablesuccess,hediscoveredfreedomandauthenticity.“Whenyoustopleadingforrecognition andstartleadingforpurpose,everythingchanges,”hereflects.Today,heislesstheexecutivegiving ordersandmorethequietcurrentguidingotherstowardtransformation.Hisleadershipisnotabout controlitisaboutcreatingspaceswhereotherscanshine.
ALettertotheLeadersofTomorrow
Ignaciooftenendshissessionswithaheartfeltmessagetofutureleaders:
“Dearleaderoftomorrow, Donotstrivetobecomelikesomeoneelse.Strivetorememberwhoyouare.
Trueleadershipisnotmeasuredinpowerbutinpresence. Donotchaseapplauseifitmeanslosingyourself.
Leadfromthesoul,evenwhenothersdonotunderstand. Bevulnerable—itisyourgreateststrength.
Whenthewindsofchangeblow,remember—youcanalwaysadjustyoursails.
Leadershipisnotaboutcontrollingthesea,butaboutnavigatingitwithpurpose.”
ThroughLiderarte,IgnacioBonasahasbuiltnotjustacompany,butamovementapoeticreimagining ofwhatleadershipcanbewhenitisguidedbyheart,art,andauthenticity.Inhisworld,leadershipis nolongeratitleitisanactofcreation,adanceofconsciousness,andaboveall,aworkofart.
Clāra Ly-Le
Founder and Managing Director of EloQ Communications
ClāraLy-Le,FounderandManagingDirector
ofEloQCommunications,aleadingPRand marketingagencyinVietnam,hasoveradecade ofexperienceblendingsharpbusinessinsightwitha bold,innovativeapproachthatchallengesindustry norms.AlongsideherleadershipatEloQ,sheservesas ViceDeanoftheFacultyofPublicRelationsand CommunicationsatVanLangUniversity,whereshe bridgesacademiaandindustrybyequippingstudents withreal-worldskillsanddrivingtheprofessional growthofVietnam'sPRsector.Respectedasbothan industryleaderandaneducator,Clāraisdedicatedto nurturingtalentandshapingthefutureof communications.
Herearethekeyhighlightsfromtheinterview:
Brieftheinceptionstoryofyourorganization?What inspiredyoutoestablishELoQCommunications?
IamClāraLy-Le.EloQCommunicationswasbornout ofmyvisiontobridgeglobalbestpracticesinpublic relationswiththeuniqueculturalandmarketdynamics ofVietnamandtheASEANregion.Isawacleargap that,whileVietnam'scommunicationsindustrywas vibrantandfullofpotential,manybrands,bothlocaland international,struggledtoconnectauthenticallywith Vietnameseaudiences,andlocalagenciesoftenlackeda trulyglobaloutlook.
In2018,IfoundedEloQCommunicationstoaddressthis need.Fromdayone,ourmissionhasbeentocombine strategicinsight,creativity,andculturalsensitivityto
helpclientstelltheirstoriesinwaysthatresonateboth locallyandglobally Today,EloQisamulti-awardwinningagencyservingclientsfromstartupstoFortune 500sacrossASEAN,helpingbrandstelltheirstories withclarity,creativity,andculturalintelligence.
Whataretheinitialchallengesthatyoufacedduring theinceptionandhowdidyouovercomethose challenges?
Atthestart,thechallengewasshiftingmindsetsin Vietnam'sPRindustryfromtransactional,pay-for-play mediatoethical,strategiccommunication.Weinvested timeineducatingclientsonthelong-termvalueof authenticstorytellingandrelationship-building.Another hurdlewasearningcredibilityasayoungagencyamong establishedcompetitors.Iovercamethisbyleveraging myPhDexpertise,internationalnetwork,andproven resultstobuildtrust.Bystayingtransparent,delivering measurableoutcomes,andupholdinghighprofessional standards,EloQestablisheditselfasamulti-awardwinningagencyknownforintegrity,creativity,and culturalintelligenceacrossVietnamandASEAN.
Canyoushareyourleadershipjourneyandwhat inspiredyoutobecomealeaderinyourfield?
Mypathtoleadershiphasbeenaboutadaptabilityand vision.Iembraceacollaborativestyle,empowering peopletobringtheirideasforwardandowntheirresults. Whatinspiresmemostisseeingbothmyteamand clientsgrow,whetherthat'sayoungprofessionalgaining confidenceorabrandfindingitsauthenticvoice.
Leadership,forme,isaboutcreating anenvironmentwheretrust, creativity,andsharedsuccessthrive.
Whatkeyqualitiesdoyoubelieve areessentialforaleaderintoday's businessworld?
Adaptabilitytonavigateshifting marketsandtechnologies,empathy tounderstandandconnectwith diversestakeholders,andintegrityto makedecisionsthatbuildlong-term trust.
Whattrendsdoyoubelievewill shapeyourindustryin2025and beyond?
IseethreemajortrendsshapingPR in2025andbeyond:theriseofAIpoweredtoolstransforminghowwe monitor,analyze,andpersonalize communication;growingdemandfor authenticityasaudiencesbecome moreskepticalofpolishedcorporate messaging;anddeeperintegrationof ESGnarrativesasbusinessesareheld accountableforsocialand environmentalimpact.
Whatadvicewouldyougiveto aspiringleaderslookingtomakea differenceintheirrespectivefields?
Focusonimpact,notjustposition. Buildyournetworkwith authenticity;relationshipsoftenopen doorsskillsalonecan't.Andnever compromiseyourintegrity.Trustis thecurrencythatsustainsinfluence overthelongterm.Mostimportantly, leadwithpurpose.Whenyour decisionsalignwithaclearmission, you'llinspireothersandcreate changethatlasts.
Canyoudescribetheprimaryareaofinnovationyou arefocusingonwithinyourbusiness?
AtEloQCommunications,ourkeyinnovationliesin craftingculturallyintelligent,fullyintegratedcampaigns thatcutthroughthenoiseinVietnamandacross ASEAN.Wespecializeintailoringbrandmessagesso theyresonateacrossmultiplechannels–traditional media,socialplatforms,andon-the-groundactivations–whilepreservingauthenticity.Whatsetsusapartisour commitmenttomeasurableimpact:everycampaignis backedbyclearKPIsandtransparentreporting.This ensuresourclients,fromlocaldisruptorstoglobal leaders,gainnotonlyvisibilitybutalsolong-termtrust andinfluenceintheirtargetmarkets.
Briefusaboutyourfutureroadmap?
Lookingahead,EloQCommunicationswillexpandour footprintacrossASEAN,buildingastrongernetworkof localexpertstodeliverseamlessmulti-market campaigns.InVietnam,weaimtodevelopnewservice lines,suchasadvancedcrisisreadinessprogramsand sector-specificPRconsulting,toaddresstheevolving needsofourclients.Wewillcontinuetoinvestintalent development,ensuringourteamstaysaheadofindustry trendswhilemaintainingtheculturalintelligencethat definesourwork.Ourgoalremainsclear:tobethe trustedpartnerforbrandsseekinghigh-impact,authentic communicationthatbuildslastinginfluenceinSoutheast Asia.
Duetothetremendouspaceofchangethatistaking
placeinthecontemporarycorporateenvironment, organisationsarecomingunderanincreasing amountofpressuretoinnovate,adapt,andkeepa competitiveadvantageovertheirrivals.Theseissuesarenot onlychallengingbutalsonumerous,rangingfromthe disruptionthatisbroughtaboutbydigitaltechnologytothe ever-changingexpectationsofitsclients.Thesedifficulties arenotjustdifficultbutalsonumerous.Atthispointinthe process,creativeconsultingsolutionscomeintoplay These solutionsofferbusinessesaidinrealisingtheirfull potential,improvingtheiroperations,anddeveloping resilienceforthefutureandtheirfutureendeavours.
Innovativeconsultingplacesanemphasisonadaptation, creativity,andcustomisation,incontrasttotraditional consulting,whichoftentendstorelyonexistingtechniques. Innovativeconsultingalsoplacesanemphasisoncustomer service.Consultingthatadherestoinnovativeprinciples laysanemphasisonthesequalities.Consultantswitha forward-thinkingperspectiverealisethateveryorganisation hasitsownuniquerequirements,andtheyrespondtothis realitybyprovidingbespokesolutionsthatagreewiththe objectivesofthefirm.Instancesofsolutionsthatenable businessestohavethecapabilitytoachievesustainable growthincludetheintroductionofnewtechnology,the upgradingofprocesses,andthedevelopmentofstrategies thatarecentredonpeople.Theseareallexamplesof solutions. Everysingleoneofthesemanysortsofsolutions isanexampleofasolution.
Oneofthemostimportantadvantagesthatcreative consultancyprovidesistheabilitytofacilitatedigital transformation.Thisisonlyoneofthemanyavailable advantages.Theapplicationoftechnology,suchasartificial intelligence,dataanalytics,andautomation,enables consultantstooffersupporttobusinessesintheprocessof makingdecisionsthatareestablishedonfactsthatcanbe reliedupon.Theprocessoftransformingrawdatainto insightsthatcanbeputintoactionenablesbusinessesto enhancetheirabilitytoengagewiththeircustomers, optimisetheirperformance,andsuccessfullyanticipate marketmovements. Theseenhancementsareattainable throughtheprocessoftranslatingrawdataintoinsightsthat canbeputintoaction.Theuseofthistechnology-driven approachguaranteesthatcompanieswillcontinuetobe competitiveinanenvironmentthatisalwaysexpandingand inastateofconstantchange.
Additionally,thehumancomponentisofequalvalueinthis context.Inadditiontoputtinganemphasisonprocessesand
procedures,creativeconsultingalsoplacesanemphasison leadership,culture,andthecultivationofnewtalent.Thisis becausecreativeconsultingplacesanemphasisonallthese things.Consultantsworkcloselywithcompaniesto accomplishawiderangeofgoals,suchasthedevelopment ofinclusiveworkplaces,theencouragementofcooperative endeavours,andtheequippingofleaderswiththeskills necessarytoeffectivelymanagechange. Itispossiblefor businessestoestablishamorestablefoundationforlongtermsuccessbyprovidingtheiremployeeswithmore autonomyandbyensuringthatthoseindividualsarealigned withtheorganization’soverallobjective.Theestablishment ofmoresolidfoundationsforsuccesscanbefacilitatedby this.
Anothercomponentthatisabsolutelyrequiredistheability toadapttonewcircumstances. Toencourage organisationstoemployflexiblestrategiesratherthanrigid plans,innovativeconsultingsolutionsarebeingused. This standsinstarkcontrasttotheconventionalmethodof meticulouslylayingeverythingout. Asaresultofthis,it isoftheutmostimportancetoprepareforthe unpredictabilityofthesituation,investigatenewapproaches toproblem-solving,andencouragecreativityateverylevel. Thistechniqueenablesorganisationstorapidlymodifytheir strategyinreactiontodisturbancesinthemarketwhile simultaneouslyseizingfreshopportunitiesallatthesame time.Thisismadepossiblebytakingsuchanapproach.
Innovativeconsultingisultimatelyabouttransformation, whichmeansthatitisnotjustaboutmakingincremental improvementsbutalsoaboutgeneratinghugerevolutions thatrestructurehowfirmsrun.Thisisbecause transformationisthegoalofinnovativeconsulting. Thisis sincetheultimateobjectiveofinnovativeconsultingisto bringabouttransformation.Havingconsultantswhocan combinetheirknowledgeoftechnologywithstrategiesthat arebasedonpeoplemakesitpossiblefororganisationsto surviveinthefaceofcomplexity. Theseconsultantsarethe oneswhomakethiscapabilitypossible.
Inaworldinwhichtheonlythingthatisconstantis change,theprovisionofinnovativeconsultingsolutionsis notaluxurybutratheraneed.Thisisbecauseinnovationis theonlythingthatiscontinuous.Becauseofits implementation,organisationsaregiventheopportunityto thinkinadifferentway,adoptastrategicperspective,and produceresultsthathaveaneffectthatislong-lasting.This isaconsequenceofthefactthatitisimplemented.
DAN YOGEVKaznelson
DanYogevKaznelsonisavisionaryleaderinthe
aviationindustry,currentlydrivingdigitaland operationalinnovationatELAL.Witha backgroundinITandprojectmanagement,hehasbuilta careeraroundleveragingtechnologytotransformcomplex systemsandenhanceefficiency.Hisleadershipstyle emphasizescollaboration,inclusivity,andempowering teamstoco-createimpactfulsolutions.Underhisguidance, ELALhasembraceddigitalization,AI-driventools,and customer-centricinnovationstostaycompetitiveina rapidlyevolvingmarket.Widelyrespectedforbridging technologyandpeople,Dancontinuestoshapethefutureof aviationwithstrategicforesightandapassionfor meaningfulimpact.
Herearethekeyhighlightsfromtheinterview:
Canyousharethestoryofyourprofessionaljourney andwhatinspiredyoutopursueacareerintheaviation industry?
Mycareerhasbeendrivenbyapassionfortechnology, problem-solving,andoperationalexcellence.Ibeganin projectmanagementandIT,whereIdiscoveredhowdigital solutionscantransformcomplexenvironments.Aviation stoodoutbecauseit'satrulycomplexindustrywith multipleinterconnectedsystems,whereeverydayis differentandnotwodaysarethesame.It'sanenvironment thatconstantlydemandsflexibilityandtheabilitytoreact quicklytochange,whichalignsperfectlywithmyinterest instrategicthinkingandinnovation.Theopportunityto applytechnologytocreatemeaningfulimpactacrosspeople andoperationsinspiredmetodedicatemycareertothis dynamicfield.
Howdidyourearlyexperiencesshapeyourleadership styleandvisionfordrivinginnovationatELAL? Earlyinmycareer,Irealizedthatsuccessfulleadershipis aboutlisteningasmuchasdirecting.Workinginproject
managementandITtaughtmetounderstandpeople's perspectives,involvetheminshapingsolutions,and harnesstheirpotential.Ialsodevelopedahabitofasking keyquestionsforeveryinitiative:Whatvaluedoesthis bring?Howwillitbenefittheorganization?AtELAL,this approachdrivesinclusiveinnovation,whereemployeesare activeparticipantsinvaluableprojects.Imaintainanopen mind,encouragingeveryonetosharenewideas,because thoseclosesttotheworkoftenhavethebestinsights.By buildingstrongpartnershipsacrossteamsandfostering opendialogue,I'velearnedthatsustainableinnovation emergeswhenpeoplefeelempowered,engaged,andpartof thejourney
Whatdrewyouspecificallytofocusonaviationand airlinemanagement,andhowhasyourroleevolvedover time?
Aviationdrewmebecauseit'sahighlycomplex,dynamic industrywheremultiplesystemsinteract,andnotwodays areeverthesame.Itchallengesyoutoreactquicklyto changeandmakedecisionsthatrippleacrosstheentire organization.IinitiallyfocusedonITanddigitalprojects, butovertimemyrolehasevolvedtooverseeingbroader operationalanddigitalstrategies,integratingtechnology andprocesses.Severalprojectshavealsoimprovedthe employeeexperience,whichinturnhashadapositive impactonthepassengerexperience.Today,Iworkto enhanceefficiencyandensureELALremainsinnovative, agile,andfuture-ready.
HowhasELALadapteditsservicestomeettheevolving expectationsoftravelersandthechangingdynamicsof theaviationindustry?
ELALhasembracedinnovation,digitalization,andAIdrivensolutionstomeettheevolvingexpectationsof passengers.Wehaveintroducednewservicesandselfserviceoptionsthatmakethetravelexperiencemore convenient,flexible,andpersonalized.Atthesametime,we
continuouslyimproveoperationalprocesses,enabling smarterdecision-makingandmoreefficientday-to-day operations.Passengersnowreceivereal-timeupdatesand enhancedsupport,reflectingourcommitmenttoseamless, technology-enabledexperiences.Bycombiningthese elements,ELALstaysagile,innovative,andaheadina competitiveaviationlandscape.
Whatwerethemostsignificantchallengesyoufacedin leadingwithinsuchahighlycompetitiveandregulated industry,andhowdidyouovercomethem?
Oneofthegreatestchallengesinaviationisleading transformationinahighlyregulatedandcompetitive environment.Regulatoryrequirements,complexsystems, andnaturallycautiousmindsetsoftenmakechangedifficult. Iovercamethisbylearningfromleadingcompaniesinthe industry,drawinginsightsfromcolleaguesatotherairlines, andapproachingproblemswithcreative,out-of-the-box thinking.Atthesametime,Iemphasizedcollaboration, buildingstrongpartnershipsacrossdepartments,and fosteringopendialogue,ensuringthateverychangewas understood,embraced,anddeliveredclearvalue.This approachhasprovenessentialindrivingsuccessful innovationinacomplexenvironment.
HowdoyouensureELALremainscompetitiveand relevantinafast-changingglobalaviationlandscape?
Tostaycompetitive,ELALfocusesoncontinuous innovation,operationalexcellence,andcustomer-centric solutions.Weinvestindigitaltools,AI-drivensystems,and self-serviceplatformsthatenhanceefficiencyandimprove thepassengerexperience.Atthesametime,wenurturea cultureofcollaboration,learning,andagility,ensuringthat newideasaretested,refined,andimplementedeffectively. Bycombiningstrategictechnologyadoptionwithstrong operationalpractices,ELALremainsadaptive,resilient, andpositionedtoleadinarapidlyevolvingglobalaviation market.
Whatadvicewouldyougivetoyoungprofessionalswho aspiretobuildacareerinaviationandairline management?
Foryoungprofessionalsaspiringtoacareerinaviation,I wouldadvisethemtoremaincurious,embracechallenges, andthinkboldly.Seekopportunitiestolearnandmakea meaningfulcontributionbyaddressingproblems,andtake lessonsfrombothsuccessesandsetbackswhilemaintaining adaptabilityinafast-pacedindustry.Cultivaterelationships andsurroundyourselfwithindividualswhochallengeyou andhelpyouachieveyourfullpotential.Aboveall,striveto
makeatangibleimpact—throughinnovation,collaboration, practicalengagement,andpersistenceinbringingideasto fruition.
Howdoyouseetheaviationindustryevolvingoverthe next5–10years,andwhatroledoyouenvisionELAL playinginshapingthatfuture?
Theaviationindustrywillcontinuetoexperiencestrong growthoverthenextdecade,drivenbyrisingpassenger demandandglobalconnectivity.Digitalizationwillplaya centralrole,withintelligent,data-drivensystems,AI,selfservicesolutions,andflexibleplatformstransforminghow airlinesoperateandanticipatepassengerneeds.ELALhas alreadyinitiateditsdigitaltransformation,andasanIsraeli companyinthe“StartupNation,”wearecommittedto adoptingemergingtechnologiesandbecomingafully digitalairline.Ourfocusisondeliveringefficient,seamless, andpersonalizedexperiences,whileleadingthenext generationofinnovationandshapingthefutureofaviation.
Howwouldyoulikeyourleadershipandcontributionto theaviationsectortoberemembered?
Ihopetoberememberedasaleaderwhobridged technologyandpeople,turninginnovativeideasinto meaningfulimpact.Mygoalhasalwaysbeentoimprove operationalprocesses,enhanceexperiences,andempower teamstoperformattheirbest.Iwantmycontributionto reflectacommitmenttoinnovation,collaboration,and practicalresults,leavingalegacythatnotonlyadvancedEL ALbutalsohelpedshapethebroaderaviationindustryfor thebetter
Isthereanythingspecificyouwouldliketohighlight aboutELAL'sjourney,achievements,orimpactthat youfeelwouldinspireourreaders?
ELAL'sjourneyinrecentyearsdemonstratesthepowerof vision,innovation,andperseverance.Followingthe challengesofCOVID,ELALrebuiltitselfasanewgenerationairline,redefininghowweoperateandserveour passengers.ProjectsIhaveled—suchasEFF,TripTrade, ACCandmanymore—haveshowcasedhowstrategic technologyadoptioncantransformoperationsanddrive efficiency,withseveralreceivinginternationalrecognition andawards.Beyondtheseachievements,ELALhas consistentlymaintained5-starcustomerserviceratings acrossmultipleyears,atestamenttoourdedicationto excellence.Together,thesemilestoneshighlightwhatis possiblewhentechnology,people,andstrategyalign,andI hopetheyserveasinspirationforotherstoembrace innovationandcreatemeaningfulimpactintheirown industries.
Everychoicematterforsmallbusinesses.Youneed
tobeefficienttostayinbusinessanddevelop becauseyoudonothavealotoftime,money,or people.Manysmallfirmshavetroublewiththeir employees. Frompayrollandcompliancetohiringand keepingemployeeshappy,HRchoresmayquicklygetout ofhand. ThisiswheresimplifiedHRsolutionscomein, andtheyarechangingthegame.
Youcanconductimportantthingslikepayroll,managing benefits,monitoringtime,andmanagingperformanceall inoneeasy-to-usesystemwithsimplifiedHRsolutions. Businessownersandmanagersdonotneedtousealotof differenttoolsorspreadsheetstokeeptrackofeverything abouttheiremployeesanymore.Thissavestimeand moneybyloweringthenumberofmistakesthatcost money
Anotherbigproblemforsmallfirmsisfollowingthe rules.It’snotalwayseasytounderstandtaxandlabour rules,andevenasmallmistakecangetyouintrouble. ManyefficientHRsolutionsofferwithbuilt-inhelpfor followingtherules.Thisimpliesthatcompaniesdon’t havetopayoutsideexpertsordoalotofresearchtokeep upwithnewrules.
Thebestpartmightbetheemployees’experience.Even smallgroupswantthingslikerequestsfortimeoff,pay stubs,andperformanceappraisalstobeclear,open,and speedy WitheasierHRsystems,employeescando thingsontheirown.Thisgetsthemmoreinvolvedand takessomeoftheworkoffoftheirsuperiors.
Youcanalsomakethesesystemslarger.Asabusiness getsbigger,itsHRneedsmaychange. Theycanadd morefeatures,servemorepeople,orusemorepowerful analytics. Theyareanexcellentinvestmentforthelong runbecausetheycanbeupdated.
Smallbusinessesneedalltheaidtheycangetintoday’s toughmarket.Theynotonlyprovideyoumoretimeto focusongrowthbyusingsimplerHRsolutions,butthey alsomaketheworkplaceculturestrongerandmore productive.
