Techitup Middle East (Eng) - Oct 2024 GITEX Global Edition

EDITOR’S NOTE ——

O

nce again, it’s that time of the year when the entire tech industry across Middle East, even across the globe now, is on their toes. A massive lot goes on with the build-up to GITEX across the industry for these 5 big days of GITEX Global 2024.

Of course, with publishers like us, it’s a mad house but it’s mostly exciting, thrilling and gets the best out of us. Such is the impact of Middle East Africa’s largest and one of the world’s biggest tech exhibitions, GITEX Global.

Writing this particular piece of the magazine is the best part of all, at least for me. Knowing that this is your final piece for the edition and you are all set to go to press, with the final product to be in your hands in a few days. This feeling is priceless!

It brings me immense pleasure to bring you the GITEX special edition of Techitup Middle East Magazine in both English & Arabic. The special edition will cover important stories, innovations, milestones from tech brands across Middle East Africa, from across different tech segments.

On the cover we have Loubna Imenchal, Head of Enterprise Business for AMETCA Africa, Middle East, Türkiye and Central Asia at Logitech, discussing how LOGITECH is shaping the way for the future of workspaces. Hybrid work has definitely become a new normal, but the shift comes with its own challenges.

Read the cover story to see how Logitech is solving these challenges for industries, integrating AI in its solutions, their sustainability approach and of course innovations in the ever- evolving Hybrid workspace.

Next up, do have a look at the exclusive interviews and hear from experts from Lenovo, ManageEngine and IFS.The Tech features will give you a glimpse into AI trends, AI solutions, new launches, expansions, cloud trends, cybersecurity reports from top tech brands.

Christopher David

Founder & Managing Editor

…..And…….Do not forget to Techitup!

Nelson Nworie

Manager Social Channels

General inquiries: info@techitupme.com Editorial: chris@techitupme.com Business & Media Relations: chris@techitupme.com www.techitupme.com

Also, read how enterprises from across industries are leveraging technology to drive their business and to help their customers transform.

Finally, the Consumer tech section showcases some exciting product launches.

Techitup Middle East is committed to bridge gaps between the tech industry, enterprises and all major industries. A Big Thank you to our clients for supporting this edition, the PR community for sharing important stories and to our ever-growing audience for accepting us in their family. Goes without saying, the massive efforts of our team to get this going. Couldn’t have happened without any of them.

We hope you continue to support us in our endeavours and we promise to keep feeding you with the best in tech and business.

Stay tuned to our platform www.techitupme.com and our social pages for Everything in Tech & Business.

Christopher David Founder & Managing Editor Techitup ME- A David Media Company

Jignesh Parmar Head Developer

PUBLISHERS:

The David Media FZC LLC Ajman Media City Free Zone United Arab Emirates October 2024 |

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COVER STORY

 CHANNEL — P–6

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 INTERVIEW —

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AI-Powered and EcoConscious: LOGITECH’S FORMULA FOR THE FUTURE OF WORKSPACES

PNY Announces P–15 Lenovo- Smarter Strategic AI for All Partnership with METRA P–16 ManageEngine - Simplifying IT P–9 Mindware Management & Signs VAD Security Partnership with Assured Data P–18 IFS - Role of AI in Protection Sustainability, Transformation P–10 SecureLink Partners with BeamSec

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| October 2024

 TECH FEATURE — P–20 Advanced Integration AI Workstation Powered by NVIDIA GPUs @GITEX 2024 P–22 Introducing Philips Evnia 42M2N8900, OLED Gaming Display P–23 PureSquare Expands Regionally, New Offices in KSA, UAE P–27 Cloudflare Announces New Capabilities for Workers AI

www.techitupme.com

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 ENTERPRISE — P–28 Shipsy Recognized in Gartner Customers’ Choice Quadrant P–30 Sobha Group Launches Sobha Energy Solutions P–31 Huawei and du Deploy First Indoor 5G-Advanced Network in ME P–32 Dell Technologies Signs MoU with Alinma Bank P–34 Etihad Rail Unveils its New Corporate Identity

www.techitupme.com

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 CONSUMER TECH — P–36 Nothing Launches Nothing Ear (open) P–40 HUAWEI WATCH GT 5 Series Debuts in the UAE P–42 2024 Philips Innovation Festival P–46 Acer Introduces the Iconia X12 AMOLED Tablet

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CONTENT

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October 2024 |

5

CHANNEL | PNY TECHNOLOGIES

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PNY Announces Strategic Partnership with METRA

P

NY is pleased to announce the establishment of a strategic partnership with METRA, a provider of information technology solutions and recognized as the region’s fastest-growing IT Value Added Distributor.

With a dynamic team of over 500 regional employees, METRA collaborates with a network of over 30 distinguished vendors, as well as 6500 partners and resellers. Their focus on delivering exceptional valueadded services and regional expertise has propelled their rapid growth and positioned them as a trusted leader in the industry.

PNY, a global provider of AI solutions, is proud of this new collaboration. The company will bring its extensive expertise and the power of NVIDIA AI solutions, from AI workstations to data centers, to this partnership.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations. PNY proposes a 6

| October 2024

full spectrum of high value-added solutions in HPC and Artificial Intelligence environments.

Through this collaboration, PNY and METRA aim to leverage their combined strengths to offer advanced technology solutions that meet the growing demands of the IT and AI sectors. This partnership marks a significant step forward in delivering unparalleled value and expertise to customers across the region.

Providing cutting-edge solutions such as NVIDIA Professional Visualization, NVIDIA TESLA, and NVIDIA DGX solutions, PNY helps improve the creativity, productivity, and performance of users. PNY’s technology partnerships are constantly evolving to stay up to date with the latest innovations." www.techitupme.com

CHANNEL | WESTCON-COMSTOR ——

Westcon-Comstor Moves to Larger Dubai Premises

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estcon-Comstor, a global technology provider and specialist distributor, today announced that it has relocated to larger premises in Dubai to facilitate and support its expansion plans.

The company, which operates in more than 50 countries and employs around 130 people in the UAE, has moved from its previous offices in Jebel Ali Free Zone to a 1,400 sq metre-facility at The Galleries development in downtown Jebel Ali. Benefits of the relocation include better road and public transport links, improved sustainability through lower electricity usage and a selfimposed ban on all plastic bottles and paper cups, and a modern, open-plan design to promote collaboration.

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| October 2024

The move also means all partner and employee training can now take place on-site, while chillout areas offer the opportunity for teams to relax and recharge.

Westcon-Comstor connects the world’s leading IT vendors including Cisco, Palo Alto Networks, F5 and Extreme Networks with a channel of technology resellers, systems integrators and service providers.

Global revenue in the company’s latest financial year was a record $3.69 billion, with year-on-year growth across the Middle East and Africa region.

The company said the relocation from its former Dubai offices, where it was based for 15 years, underlined its commitment to the UAE and wider Middle East region while supporting its diversity and inclusion agenda.

“This relocation signifies our commitment to growth and better serving our partners in the region,” said Rakesh Parbhoo, Executive Vice President, Middle East and Africa at Westcon-Comstor.

“The new office space accommodates our diverse, expanding team perfectly and provides a more conducive environment for innovation. Our new site is a major step forward in terms of atmosphere, setting, and amenities. It’s the perfect springboard for us to continue and accelerate our growth in the UAE and across the region.” www.techitupme.com

—— CHANNEL | MINDWARE

Mindware Signs VAD Partnership with Assured Data Protection

M

indware, has signed a strategic distribution partnership with Assured Data Protection, the prominent IT managed services provider (MSP) for cloud data protection solutions.

This collaboration will benefit partners and businesses across the region, providing them with cuttingedge backup and cyber recovery services as managed services at affordable prices.

Through this partnership, Mindware will work with Assured to offer its customers, MSPs, and resellers comprehensive solutions to ensure that businesses can protect and recover their critical data and operations in the event of outages, natural disasters, ransomware, and cyberattacks. Assured customers and partners receive a fully managed Rubrik service from design and implementation through to recovery and daily proactive support. Rubrik’s Zero Trust Data Security™ helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions.

Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications.

Rob Mackle, EMEA Managing Director at Assured Data Protection, commented, “Rubrik offers an outstanding immutable cyber recovery technology, combined with our industry leading

www.techitupme.com

24/7/365 managed service. We’re excited to deliver our innovative disaster recovery solutions through Mindware’s channel partners to every business that needs it in the Middle East. We see Mindware as

a great partner to help establish our brand in the region. Our launch into the Middle East is another important step forward in our ambitious growth plans for 2024 and beyond.”

Ehab Adel, Business Unit Manager at Mindware, expressed enthusiasm about the partnership: “We are thrilled to partner with Assured, the first and largest Rubrik MSP, to deliver an unparalleled 24/7/365 managed service that guarantees robust cyber resilience for our channel partners. This strategic alliance greatly strengthens our data protection and managed services portfolio, reinforcing our position as a key player in helping organizations swiftly recover from cyber threats, including ransomware. With Assured, we can now provide a more flexible and cost-effective approach to deploying Rubrik solutions for businesses of all sizes.”

October 2024 |

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CHANNEL | SECURELINK ——

SecureLink Partners with BeamSec

Manish Pardeshi, Director, SecureLink said, “Leveraging SecureLink’s established market expertise as a ‘Risk Advisor’ alongside BeamSec’s comprehensive, scalable, and proven technology, we aim to meet customers’ cybersecurity needs with the most integrated approach available in the market.”

10 | October 2024

S

ecureLink, has announced a collaboration with BeamSec, a provider of comprehensive cybersecurity solutions against e-mail-based threats and vulnerabilities.

BeamSec cybersecurity solutions tackle email security issues, particularly phishing and other threat vectors. They empower users with the necessary awareness and training through engaging audiovisual gamified resources, all available via the BeamSec Cybersecurity Awareness Simulation and Training Platform.

For outbound email security, the BeamSec Emcrpt portfolio offers robust encryption algorithms to prevent messages from being intercepted during transmission.

BeamSec solutions facilitates both on-premises and in the cloud, with customizable programs to meet the specific needs of customers.

The two organizations will collaborate to enhance BeamSec’s geographical expansion across the EMEA region by leveraging SecureLink’s expertise in sales and services. SecureLink, being an ideal partner for this initiative, can provide comprehensive sales and post-sales support for the BeamSec portfolio, along with the capability to assist with future customizations and technical integrations.

“Customer satisfaction is our number one priority,” said Murat Guvenc, Managing Director of BeamSec. “What sets us apart is our commitment to understanding the unique needs of our customers and responding to their inquiries responsively and swiftly. BeamSec’s four pillars—Speed, Adaptability, Feasibility, and Expertise—are designed to make our clients feel safe and confident in partnering with us.

“Our collaboration with SecureLink, a trusted and respected partner, will enable us to bring our value-added offerings to the market, faster. This partnership will serve as a secure link, connecting our product innovations to the local market and empowering our clients with an agile and robust security strategy.” www.techitupme.com

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INTERVIEW | LOGITECH ——

Loubna Imenchal Head of Enterprise Business for AMETCA Africa, Middle East, Türkiye and Central Asia, Logitech

AI-Powered and EcoConscious:

LOGITECH’S FORMULA FOR THE FUTURE OF WORKSPACES 12 | October 2024

www.techitupme.com

—— INTERVIEW | LOGITECH

There’s no doubt that hybrid work has become the new normal. How is Logitech addressing the challenges that come with this shift?

At Logitech, we’ve fully embraced the hybrid work model as the foundation for the future of work. Our goal is to create human-first solutions that help people stay both connected and productive, no matter their location. We focus on making technology scalable, sustainable and easy to use. With this in mind, our products are designed to simplify collaboration for everyone – whether you are in a meeting room, at home or on the go.

For instance, our MeetUp 2 USB conference camera leverages artificial intelligence to automatically detect and frame meeting attendees, optimizing the remote experience. This makes video meetings more engaging and effective for everyone involved. We also offer a comprehensive portfolio of video collaboration and personal workspace solutions that seamlessly integrate across different devices and platforms, ensuring smooth communication in the “everywhere workplace”.

Artificial Intelligence (AI) has been a significant focus for Logitech. Can you share how AI is being integrated into your collaboration solutions?

AI is at the heart of many of our products; it’s helping us elevate the user experience, making our tools smarter and more efficient. We’ve been using AI in our products and software to help companies tackle hybrid work challenges, create equitable collaboration experiences and provide actionable data to business leaders so they can make smarter technology investment decisions.

The AI-powered audio and visual optimization in our video collaboration solutions or noise suppression in our headsets enhances the features of our products. While we innovate with AI to make collaboraiton better, we keep the focus not on technology, but on humans.

The MeetUp 2 camera is a good example, it uses AI for intelligent framing and speaker tracking, so it can automatically adjust the camera to focus on whoever is speaking. This makes meetings feel more dynamic and engages remote participants just as much as those in the meeting room.

Our Zone 305 Business Headset also integrates AI into noise cancellation. It filters out background noise, www.techitupme.com

so even if users are in noisy, public environments, they are able to communicate clearly. AI-driven tools like these are key to improving productivity and ensuring that hybrid teams can collaborate seamlessly, wherever they are.

In the context of today’s hybrid work environment, how does effective device management contribute to organizational success?

It is undoubtedly crucial for organizations to implement effective device management to successfully navigate the hybrid work environment. With employees splitting time between remote and in-office settings, a robust management strategy ensures that technology operates optimally and meets employee needs.

Logitech Sync is a real game-changer when it comes to managing devices and workspaces across an organization. With Sync, IT teams can monitor and manage all of their collaboration tools remotely.

It provides real-time diagnostics, allows for easy firmware updates, and offers valuable insights into room usage. This not only ensures that everything is running smoothly but also helps organizations optimize their workspaces.

In today’s hybrid work environment, having the ability to manage devices from a single platform is crucial because it makes it easier to scale and maintain collaboration tools. This is all part of our commitment to providing smart, easy-to-use solutions that empower businesses to adapt to the future of work.

Sustainability is clearly a major focus for Logitech.

How do you incorporate sustainability into product design?

Sustainability is central to everything we do at Logitech.

We constantly assess the environmental and social impact of our products – from the raw materials we use to how products are disposed of at the end of their lifecycle. Today, 3 in 4 products use Next Life Plastics (recycled plastic) instead of virgin plastic, including those powered by CollabOS, are made from postconsumer recycled plastic. This significantly reduces our carbon footprint.

For example, the MeetUp 2 camera is made with October 2024 | 13

INTERVIEW | LOGITECH ——

over 60% recycled plastic, and our Zone 305 Business Headset is crafted from over 50% recycled materials.

We are designing products to last longer, and when they reach the end of their life, they are easier to recycle. We believe that sustainability is not just an initiative but a core principle to guide how we operate.

Could you share more about Logitech’s initiatives around education and how you’re supporting new ways of learning?

Education is an area where we see immense potential for innovation. Through our “New Logic of Learning” initiative, we’ve been focusing on creating tools that enhance both in-class and remote learning experiences.

Our goal is to foster increased engagement and collaboration between teachers and students, regardless of whether they’re in the same room or connecting remotely.

We’ve developed video collaboration solutions that allow for real-time interaction, enabling educators to create more immersive and interactive lessons.

As hybrid and flexible learning models become more common, we want to ensure that students and educators have access to technology that enhances the learning experience, making it more impactful and enjoyable for all involved.

Logitech’s sustainability efforts resonate with businesses around the world. How does this commitment align with the company’s broader mission?

Our goal is simple: to enable seamless, sustainable collaboration for businesses around the world. We believe that innovation and sustainability can go hand in hand. Whether it's through our AI-powered products or our use of recycled materials, we aim to help companies not only improve their operations but also reduce their environmental impact.

Sustainability is not an afterthought at Logitech— it’s deeply ingrained in how we design, manufacture, and manage our products. We’re committed to promoting a circular economy by designing products with longer lifespans, using materials that can be recycled, and reducing energy consumption across our 14 | October 2024

portfolio. As we continue to innovate, sustainability will remain a cornerstone of our business.

GITEX Global 2024 is just around the corner. What can we expect to see from Logitech at this year’s event?

We’re really excited about GITEX 2024, as it gives us an opportunity to showcase the very best of what we offer in terms of AI-powered collaboration tools and sustainable product design. Visitors can expect to see our MeetUp 2, the Zone 305 Business Headset, and the Logitech Sync platform in action. These solutions are not only designed to enhance collaboration but also to help businesses reduce their environmental footprint.

GITEX is also an important platform for us to engage with industry leaders, partners, and customers.

We’re looking forward to fostering meaningful conversations that will shape the future of workplace technology and deepen our understanding of market needs in the Middle East region.

How does Logitech plan to continue driving innovation in the rapidly evolving world of hybrid work?

Innovation is at the core of Logitech’s DNA. As the world of work continues to evolve, we remain committed to pushing the boundaries of what’s possible in workplace technology. Artificial intelligence and machine learning will continue to play a big part in enhancing the user experience, and we’ll continue to prioritize sustainability in everything we do.

As companies craft and implement their long-term hybrid strategies, work is no longer confined to a cubicle. For companies, competitive advantage lies in enabling seamless transitions across these spaces.

Our approach is to keep technology flexible, as we believe the best tech experiences are those that are simple, human-first and fit any work environment.

We’re focused on creating more flexible, customizable solutions that cater to the unique needs of businesses, whether they are large enterprises or small teams. By staying ahead of industry trends and listening closely to our customers, we’re confident that Logitech will continue to be a leader in shaping the future of work. www.techitupme.com

—— INTERVIEW | LENOVO

Smarter AI for All Mohammed Hilili General Manager, Lenovo GULF discusses Lenovo's "Smarter AI for All" Strategy, thier GITEX Global 2024 showcase, trends in PC market and future plans.

Mohammed Hilili General Manager, Lenovo GULF

What innovations are you particularly excited to unveil at this year’s GITEX? We are excited to be at GITEX 2024 where we will be showcasing our vision of "Smarter AI for All." This year, we are unveiling a range of exciting new hardware and software solutions, including AI-powered edge devices and cloud-based analytics platforms. These solutions leverage our comprehensive AI portfolio and services, enabling organizations to accelerate AI adoption and empower individuals with personalized AI tools for enhanced productivity and daily life. www.techitupme.com

What trends do you see shaping the technology landscape, particularly in the PC and smart device markets?

The tech landscape is rapidly evolving, and we see several key trends shaping the future of PCs and smart devices. The widespread adoption of AI and automation is transforming industries. AI is being integrated into laptops as intelligent assistants and into smart home devices for enhanced functionality.

This is driving efficiency and productivity across sectors.

Digital transformation is also a major focus for many organizations, leading to investments in AI, machine learning, big data analytics, and cloud computing. We at Lenovo are at the forefront of these trends, providing Smarter AI solutions that empower businesses to automate tasks, gain deeper data insights, and enhance customer experiences.

For individuals, our solutions offer personalized AI experiences and tools to boost productivity and simplify daily life.

Can you talk about Lenovo’s AI strategy? How are you making Smarter AI available for all?

Our "Smarter AI for All" strategy embodies our commitment to democratizing AI. We provide a comprehensive AI portfolio encompassing hardware, software, and services to cater to diverse

needs and budgets. This includes AI-powered servers for enterprise workloads, cloud-based AI platforms for data analytics, and user-friendly AI applications for individuals.

Strategic partnerships with industry leaders like NVIDIA and AMD fuel innovation and deliver cutting-edge AI solutions. We actively invest in education and skilling programs to empower individuals and nurture AI talent, ensuring they can leverage AI in their personal and professional lives. Responsible AI development is at the core of our approach. We prioritize transparency, fairness, and societal benefits, ensuring our AI solutions contribute positively to society.

With impressive 2023/2024 Financial results, what is your focus for the coming FY? Building upon our strong financial performance, our focus for the coming fiscal year revolves around continuous innovation in AI, edge computing, and other emerging technologies. We aim to strengthen partnerships with customers and industry leaders to drive collaborative innovation and value creation. Expanding our global reach to bring Smarter AI solutions to new markets and customers is a key priority. We remain committed to sustainability by developing and delivering technology solutions that minimize environmental impact.

October 2024 | 15

INTERVIEW | MANAGEENGINE ——

Simplifying IT Management & Security Sujoy Banerjee Associate Director, MEA region, ManageEngine shares highlights of their GITEX 2024 presence and innovations in IT management & security solutions.

What innovations are you showcasing at GITEX Global 2024?

We have been actively providing end-to-end IT management solutions for over two decades in the Middle East. We position ourselves as one of the leading providers of IT management and security solutions worldwide. GITEX GLOBAL has always been a great platform for us, with this edition being our 18th GITEX. It will give us the opportunity to showcase our full suite of over 60+ IT products and its latest advancements in different niches such as IT Service management, advanced analytics, operations management, endpoint security and other segments.

This year, we will be presenting our product capabilities with our experts at 2 booths - the main booth in H7 A10, and we will be showcasing our cybersecurity suite in Cyber Valley at H25 E90.

What key trends will shape the IT management industry in the next few years?

Ever since the popularity burst of using AI technology, we have 16 | October 2024

seen the markets align themselves towards making the best use of emerging technology (including ML capabilities). The market has shifted and continues to shift towards using emergent tech for enhancing domain capabilities with AI and ML functionalities. While AI has been a disruptive force in almost every sector, there is also a need to standardize and regulate it. During the past year, we have observed new ransomware and cyberattacks that have been polished by making use of AI capabilities in the Middle East. At "AI Everything", we look forward to understanding how AI has evolved over the past year.

What challenges are businesses facing in IT management today?

With respect to the Middle East region, we would say the biggest challenge in IT management today would be maneuvering through cybersecurity issues.

Emergent tech like AI has been a double-edged sword with both gains and losses; gains by way of enhancing product capabilities and losses wherein cybercriminals

and bad actors have been able to polish their attacks, resulting in further ransomware and losses for companies worldwide. It is important to standardize and regulate the use of AI and at the same time, there should be more attention towards enhancing cybersecurity capabilities, which we are continously working on.

Any upcoming features, announcements that you can share with us?

ManageEngine will be showcasing its latest enhancements along with its full suite of over 60 products.

We will be highlighting our recent enhancements, which include the latest upgrade to its IT analytics solution, Analytics Plus. The latest 6.0 version introduces Spotlight, a contextual recommendations engine powered by AI, designed to identify key inefficiencies in IT operations and make suggestions for adopting corrective strategies.

ManageEngine will also be highlighting its cybersecurity suite of products along with the latest enhancements. www.techitupme.com

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© 2024 PNY and the PNY logotype are registered trademarks of PNY Technologies, Inc. - NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo are trademarks and/or registered trademarks of NVIDIA Corporation. All company and product names are trademarks or registered trademarks of the respective owners with which they are associated.

INTERVIEW | IFS ——

Role of AI in Sustainability, Transformation Vijay Jaswal, Chief Technology Officer, APJ & MEA, IFS discusses the power of AI in driving sustainability and transformation

Additionally, AI-driven predictive models can forecast environmental impacts, enabling companies to tackle sustainability challenges proactively.

By harnessing AI’s potential in resource management and decisionmaking, organizations can lead the way toward a net-zero future.

Vijay Jaswal Chief Technology Officer, APJ & MEA, IFS

How can organizations leverage AI to reach their key sustainability goals and achieve net-zero.

By leveraging the power of AI organizations can boost energy efficiency, optimize resource allocation, and identify the areas for improvement through data analysis.

For instance, Machine Learning can sift through large datasets to reveal patterns, helping to minimize waste and enhance the effectiveness of renewable energy sources.

AI-driven automation enhances process efficiency, reducing environmental footprints by optimizing operations and cutting unnecessary consumption.

18 | October 2024

What role does AI and automation play in transforming businesses?

Adopting AI and automation technologies can help businesses automate repetitive tasks, enabling streamlined operations, thus increasing productivity. By replacing manual processes with automated systems, companies can achieve higher output levels with reduced costs and fewer errors. This increased efficiency allows businesses to allocate resources more effectively and improve overall productivity.

Enhancing customer experience is another critical area where automation and AI technologies allow businesses to personalize interactions on a large scale.

For instance, AI-driven chatbots can deliver prompt and accurate responses to customer inquiries, improving satisfaction and shortening response times.

How does digitization accelerate decarbonization and a more sustainable future?

Organizations can overcome

challenges in their decarbonization journey with digitalization.

Integrating digital technologies in industrial processes boosts productivity and increases operational performance to support growth without the need to add more resources that consume more energy. Organizations can leverage the power of industrial data to mitigate risks and increase business value. Leveraging digital tools such as AI and ML enhances energy efficiencies across industries and aid in supply chain optimization, thus contributing to a circular economy.

What are the upcoming innovations in the tech sector that can accelerate sustainability?

Quantum computing, nextgeneration battery technologies and advanced AI-driven energy management systems are some of the innovations on the horizon that could further accelerate sustainability in the technology sector. Quantum computing has the potential to revolutionize problem-solving efficiency and lower energy demands for complex tasks. AI-driven systems are increasingly effective at optimizing energy use across operations, while advancements in battery technology, like solid-state batteries, offer longer lifespans and more efficient energy storage solutions. www.techitupme.com

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TECH FEATURE | ADVANCED INTEGRATION ——

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20 | October 2024

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October 2024 | 21

TECH FEATURE | AOC ——

Introducing Philips Evnia OLED Gaming Display

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ositive change is not all that Evnia is bringing to the table. The new monitor is part of the Evnia 8000 series; the highest quality of products that Evnia provides, and with that series comes unmatched features for a complete gaming experience. These features include but are not limited to: True 10-bit display for smoother color gradients, OLED display for stark contrast that delivers deeper blacks and a wider viewing angle, a fast refresh rate, 0.1ms GTG and low input lag for quick responsiveness, DTS for an enhanced and immersive surround sound experience, and UltraClear 4K UHD resolution for precise imaging and visuals. In addition, the new monitor boasts a 4-sided thin bezel, a 42” screen, MultiView and built-in KVM for

22 | October 2024

managing a dual PC setup, a USB-C port, adaptive sync, and a height adjustable stand for an all-around user experience.

The Ambiglow backlight, which is the hallmark of each recent Evnia 8000 series monitor and is exclusive to the Evnia brand, is also present in the Philips Evnia 42M2N8900, redefining the gaming experience by creating a self-adapting halo of light around the monitor. However, the three main features that make the Philips Evnia 42M2N8900 stand out are the 138 Hz refresh rate, low input lag, and OLED. These features help gamers improve their gameplay performance, alongside allowing for a smooth gaming experience and vibrant imagery.

Carol Anne Dias, Deputy Sales Director, Middle East & Africa

(Philips Monitors) said: “Since its beginning, Philips Monitors have always been dedicated to delivering its users top products that provide the most efficient and effective solutions to modern demands. Be prepared with Philips Evnia 8000 to get stunned by the precise color reproduction of OLED gaming monitor. Features designed for gamers needs, built for fast action and immersive visuals”. In addition to this Carol concludes “Philips Evnia 8000 monitors are perfect for gamers who never want to miss a single detail on screen, as well as want to achieve the maximum level of immersion in the vivid world from the game of their choice. This is why Evnia OLED monitors are designed to absorb you into a new world of gaming”. www.techitupme.com

—— TECH FEATURE | PURESQUARE

PureSquare Expands Regionally, New Offices in KSA, UAE

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ureSquare, is strategically expanding its foothold in the region’s cybersecurity domain. With a focus on KSA and the UAE, PureSquare aims to build on its success in the Middle East and increase its revenue tenfold in the next 12 months. By offering cutting-edge cybersecurity solutions across various industries in the region, PureSquare is positioning itself for significant growth.

The Middle East, renowned for its rapid technological advancement and digital transformation initiatives, has become a focal point for cybersecurity endeavors amid escalating cyber threats. With cloud solutions gaining widespread adoption across the Gulf Cooperation Council (GCC), particularly in the KSA and the UAE, businesses are becoming increasingly vulnerable to sophisticated cyber-attacks, necessitating the need for robust cybersecurity measures to safeguard their digital assets and critical infrastructure.

This decision comes at a time when the region is witnessing a surge in cybersecurity investments, with the Cyber Threat Intelligence (CTI) market forecasted to reach $31 billion by 2030, highlighting a significant growth potential. Against this backdrop, PureSquare aims to carve out a niche for itself by delivering customized cybersecurity solutions designed to mitigate risks and empower organizations to navigate the digital landscape with security and confidence.

“Our expansion into KSA and UAE marks a significant milestone in our journey to further strengthen our existing foothold in the Middle East, shaping a secure digital future in these key regions,” remarked Uzair Gadit, CEO and Co-Founder of PureSquare. “As economic drivers propel us towards an unprecedented digital transformation, organizations must acknowledge the reality of escalating cyber threats and take proactive measures to safeguard their digital assets.”

This move aligns with PureSquare’s strategic vision of fostering partnerships and alliances with local distributors, system integrators (SIs), value-added resellers (VARs), managed service providers (MSPs), and managed security service providers (MSSPs). By www.techitupme.com

Uzair Gadit CEO and Co-Founder, PureSquare

leveraging these partnerships, PureSquare aims to deliver customized cybersecurity solutions suited to the unique needs of businesses across various sectors, including Banking, financial services and insurance, healthcare, BPO, education, IT and telecom, and software development.

“Our philosophy is simple: ‘We know tech, we build tech,'” affirmed Uzair Gadit. “What truly sets us apart is our commitment to self-reliance, which has consistently enabled us to gain unparalleled insights into the cybersecurity landscape of the Middle East, allowing us to deliver innovative and effective solutions that address the specific needs of our clients. I’m very excited to extend the same expertise into KSA and the UAE as we build our bases there.”

October 2024 | 23

TECH FEATURE | CISCO ——

Cisco Reveals Key Trends in Cloud Security Platforms

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isco in partnership with TechTarget’s Enterprise Strategy Group (ESG) conducted a survey, “The State of Cloud Security Platforms and DevSecOps,” focusing on how organizations are managing security in cloud-native environments.

The survey focused on understanding the current landscape of cloud-native application development and security practices among IT, cybersecurity, and application development professionals. It gathered feedback from over 1,000 industry respondents across various sectors, providing a well-rounded perspective on the challenges they face and the strategies they employ to protect their cloud infrastructure and applications.

KEY FINDINGS Multicloud is the New Normal: Most organizations now rely on 24 | October 2024

multiple cloud service providers (CSPs) to support their operations, with many using over three CSPs to meet diverse business needs. This trend is expected to persist as more organizations turn to public, private, and hybrid clouds to address their specific application needs, align with business preferences, and fulfill industry requirements.

Misconfigurations Present Major Risks: Misconfigurations remain a significant challenge, with organizations experiencing increased security incidents due to this issue. While 79% of organizations are using DevOps practices, only 26% secure more than half of their cloud-native applications. This lack of early security integration has resulted in vulnerabilities, application downtime, and unauthorized access.

Importance of Early Security Integration: The gap in implementing security measures during the development process has led

to increased security incidents, underscoring the need for a stronger focus on security from the outset.

Strengthening DevSecOps Adoption: Nearly half of organizations plan to enhance their DevSecOps practices in the next two years, aiming to address the security weaknesses identified in their cloud applications. By integrating security tools, they can improve incident response and vulnerability management.

Demand for Efficient Remediation Tools: Organizations report experiencing businessimpacting consequences tied to attacks that occurred between initial detection and remediation time. As a result, they are seeking advanced tools to accelerate threat detection and response, reducing the impact of attacks on their operations.

Investing in Cloud Security Solutions: The survey indicates a strong consensus on the need for investment in cloud security platforms and DevSecOps within the next year, encompassing solutions like cloud workload protection and entitlement management.

With many businesses relying on multiple cloud service providers, vulnerabilities related to misconfigurations and insufficient security integration during development can lead to serious risks, including data breaches and operational disruptions. www.techitupme.com

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TECH FEATURE | NIS2 ——

NIS2 Could have Prevented 90% EMEA Cybersecurity Incidents The survey results, which encompass the views of 500+ IT decision-makers from Belgium, France, Germany, the Netherlands, and the UK, revealed the state of play less than a month before this directive takes effect on Oct. 18. Although nearly 80% of businesses are confident in their ability to eventually comply with NIS2 guidelines, up to two-thirds state they will miss this imminent deadline.

BARRIERS TO NIS2 COMPLIANCE

Andre Troskie EMEA Field CISO, Veeam

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rganizations are navigating a landscape of mixed emotions as the Network and Information Security Directive 2022/2555 – NIS2 enforcement date approaches. NIS2, a regulation aimed at strengthening cybersecurity across the EU by expanding the scope and increasing the rigor of security requirements, goes into effect on 18 Oct. 2024. Veeam Software, commissioned a new survey from Censuswide that revealed that only 43% of EMEA IT decision-makers believe NIS2 will significantly enhance EU cybersecurity.

This is despite an overwhelming 90% of respondents reporting at least one security incident that the NIS2 directive could have prevented in the past 12 months.

Alarmingly, 44% of respondents experienced more than three cyber incidents, with 65% of those categorized as “highly critical”.

26 | October 2024

Achieving NIS2 compliance requires businesses to implement essential measures, such as defining incident response plans, securing supply chains, assessing vulnerabilities, and evaluating overall security levels. This includes all affiliated organizations, partners, and supply chains. However, several barriers to compliance persist. Key challenges cited by IT decision-makers include technical debt (24%), lack of leadership understanding (23%), and insufficient budget/investments (21%). Notably, 40% of respondents reported decreased IT budgets since the political agreement for NIS2 was proclaimed effective in January 2023, despite its stringent penalties, which are comparable to those of the EU’s flagship data privacy legislation, the General Data Protection Regulation (GDPR). 63% of respondents view the GDPR as strict, and 62% express the same sentiment about NIS2.

COMPETITIVE PRESSURES AMID CYBERTHREATS The slow pace of NIS2 adoption is likely due to the multitude of competing priorities and business pressures that face these organizations. Respondents rank NIS2 lower in urgency than ten other issues, including the skills gap, profitability, and digital transformation. Worryingly, 42% of respondents who consider NIS2 insignificant for EU cybersecurity improvements attribute this to inadequate consequences of non-compliance, which has led to widespread apathy towards the directive. www.techitupme.com

—— TECH FEATURE | CLOUDFLARE

Cloudflare Announces New Capabilities for Workers AI Workers AI is the easiest place to build and scale AI applications; can now deploy larger models and handle more complex AI task

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loudflare has announced powerful new capabilities for Workers AI, the serverless AI platform, and its suite of AI application building blocks, to help developers build faster, more powerful and more performant AI applications. Applications built on Workers AI can now benefit from faster inference, bigger models, improved performance analytics, and more. Workers AI is the easiest platform to build global AI applications and run AI inference close to the user, no matter where in the world they are.

As large language models (LLMs) become smaller and more performant, network speeds will become the bottleneck to customer adoption and seamless AI interactions. Cloudflare’s globally distributed network helps to minimize network latency, setting it apart from other networks that are typically made up of concentrated resources in limited data centers.

Cloudflare’s serverless inference platform, Workers AI, now has GPUs in more than 180 cities around the world, built for global accessibility to provide low latency times for end users all over the world. With this network of GPUs, Workers AI has one of the largest global footprints of any AI platform, and has been designed to run AI inference locally as close to the user as possible and help keep customer data closer to home.

www.techitupme.com

“As AI took off last year, no one was thinking about network speeds as a reason for AI latency, because it was still a novel, experimental interaction. But as we get closer to AI becoming a part of our daily lives, the network, and milliseconds, will matter,” said Matthew Prince, co-founder and CEO, Cloudflare. “As AI workloads shift from training to inference, performance and regional availability are going to be critical to supporting the next phase of AI. Cloudflare is the most global AI platform on the market, and having GPUs in cities around the world is going to be what takes AI from a novel toy to a part of our everyday life, just like faster Internet did for smartphones.”

Cloudflare is also introducing new capabilities that make it the easiest platform to build AI applications with: Upgraded performance and support for larger models: Now, Cloudflare is enhancing their global network with more powerful GPUs for Workers AI to upgrade AI inference performance and run inference on significantly larger models like Llama 3.1 70B, as well as the collection of Llama 3.2 models with 1B, 3B, 11B (and 90B soon). By supporting larger models, faster response times, and larger context windows, AI applications built on Cloudflare’s Workers AI can handle more complex tasks with greater efficiency – thus creating natural,

Matthew Prince Co-founder and CEO, Cloudflare

seamless end-user experiences.

Improved monitoring and optimizing of AI usage with persistent logs: New persistent logs in AI Gateway, available in open beta, allow developers to store users’ prompts and model responses for extended periods to better analyze and understand how their application performs. With persistent logs, developers can gain more detailed insights from users’ experiences, including cost and duration of requests, to help refine their application. Over two billion requests have traveled through AI Gateway since launch last year.

October 2024 | 27

ENTERPRISE | SHIPSY ——

Shipsy Recognized in Gartner Customers’ Choice Quadrant

Soham Chokshi CEO, Co-founder, Shipsy

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hipsy, has been recognized as the only vendor in the “Customers’ Choice” quadrant in the 2024 Gartner Voice of Customer for Transportation Management Systems Report.

The “Voice of the Customer” is a document that synthesizes Gartner Peer Insights’ reviews into insights for IT decision makers. This aggregated peer perspective, along with the individual detailed reviews, is complementary to Gartner expert research and can play a key role in your buying process, as it focuses on 28 | October 2024

direct peer experiences of implementing and operating a solution.

Vendors placed in the upper-right quadrant of the “Voice of the Customer” graphic are recognized with the Gartner Peer Insights Customers’ Choice distinction, denoted with a Customers’ Choice badge.

The recognized vendors meet or exceed both the market average Overall Experience and the market average User Interest and Adoption.

According to the Gartner Peer Insights “Voice of the Customer” Transportation Management System report 98% of customers have expressed their “willingness to recommend” Shipsy with “92%” ratings being “5 star.” In April 2024 Shipsy was also recognized in 2024 Gartner® Magic Quadrant™ for Transport Management Systems.

“We are proud to be recognized as the “Customer’s Choice” in the 2024 Gartner Voice of Customer for Transportation Management Systems Report. At Shipsy, we are committed to continuous innovation, helping businesses worldwide unlock their full potential for growth, sustainability, customer experience, and profitability by integrating AI, real-time analytics, and automation into their daily transportation operations,” said Soham Chokshi, CEO & Co-Founder of Shipsy.

Today, more than 275 enterprise customers across logistics, retail, manufacturing and automotive industry are leveraging Shipsy’s AI-powered supply chain orchestration and execution platform. Shipsy had drastically enhanced its global presence by establishing regional HQs in the Netherlands, UAE, KSA and Indonesia.

Shipsy is laser focused on developing cutting edge AI powered solutions that include, AI co-pilot LIA (Logistics Intelligent Assistant), intelligent Route Optimization, AI-driven Allocation Engine, advanced Analytics, automated Multi-Carrier Management, Freight Procurement and more. www.techitupme.com

—— ENTERPRISE | MASDAR

Masdar to Acquire Saeta from Brookfield for $1.4 Billion

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asdar, announced the proposed acquisition of Saeta Yield (“Saeta”) from Brookfield Renewable, together with its institutional partners (“Brookfield”), for an implied enterprise value of c. US$1.4 billion (€1.2 billion). Closing of the transaction is subject to customary approvals and is expected to occur around the end of 2024.

Saeta is a leading independent developer, owner and operator of renewable power assets with capabilities across the entire valuechain. The transaction consists of a portfolio of 745 megawatts (MW) of predominantly wind assets – 538MW of wind assets in Spain, 144MW of wind assets in Portugal and 63MW solar PV assets in Spain – and includes a 1.6 gigawatt (GW) development pipeline. The transaction excludes a regulated portfolio of 350MW of concentrated solar power assets, which Brookfield will retain and continue to operate.

Since acquiring the business in 2018, Brookfield has worked closely with Saeta management team to successfully execute a business plan focused on divesting non-core assets, optimizing its capital structure, and positioning the business for growth through hybridization, repowering, greenfield development and accretive tuck-in opportunities.

The sale is in line with Brookfield Renewable’s asset rotation strategy to recycle capital to fund growth www.techitupme.com

activities.

Representing one of Spain’s largest renewable energy transactions, the deal further cements Masdar’s position in the country, in one of Europe’s largest renewable markets. The deal demonstrates Masdar’s commitment to accelerating the energy transition in Spain, Portugal and Europe, and advances its growth plans in the region as the company targets global capacity of 100GW by 2030. Recently, Masdar also announced an agreement with Endesa to become a partner for 2.5GW of renewable energy assets in Spain, subject to regulatory approvals and other conditions.

HE Dr Sultan Al Jaber, UAE Minister of Industry and Advanced

Technology, Chairman of Masdar and COP28 President, said: “Masdar is committed to accelerating the delivery of clean energy capacity across the Iberian Peninsula and Europe. Representing one of Spain’s largest renewable energy transactions, this landmark deal with Brookfield Renewable builds on Masdar’s strong growth story, demonstrating our commitment to the EU’s wider net zero by 2050 target and unlocking new capacity.

Matching words with actions, Masdar is further accelerating its ambitious growth plans, as well as supporting the delivery of the UAE Consensus ratified at COP28, to triple renewable energy capacity by 2030, enabling a just, orderly and equitable energy transition.”

October 2024 | 29

ENTERPRISE | SOBHA REALTY ——

Sobha Group Launches Sobha Energy Solutions

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obha Group, a global real estate company, has entered a new business vertical with the introduction of the ‘Sobha Energy Solutions’, underscoring its dedication to delivering unparalleled services to customers.

The new business division marks a significant milestone in its acclaimed backward-integration model, and echoes its efforts towards innovation, quality, and sustainability, reinforcing its position as a forward-thinking industry pioneer.

Sobha Energy Solutions business division is positioned to revolutionize cooling services with its state-of-the-art 40,000tonne cooling plant capacity.

This advanced infrastructure is designed to support around 14000 apartments within Sobha Realty’s

30 | October 2024

developments by 2027, exemplifying the developer’s unwavering commitment to innovation and sustainability reinforcing the company’s strong position in Dubai’s dynamic real estate landscape.

Francis Alfred, Managing Director of Sobha Realty, said: “We are excited to venture into this new vertical with the launch of Sobha Energy Solutions, a significant advancement in our commitment to the backward integration approach.

This initiative allows us to deliver centralized cooling services that meet the highest standards of quality, efficiency, and sustainability.

Beyond driving innovation, this also reinforces our commitment to offering a one-of-its-kind living experience within the Sobha Realty communities.”

Sobha Group’s backward

integration model brings together different business verticals under one roof, including design, construction, production facilities for façade, joinery and PODs, facility and community management, and security services. This model enhances the Group’s ability to implement strict quality and efficiency controls and outperform industry standards by overseeing every aspect of the project in-house.

The launch of Sobha Energy Solutions is a testament to the company’s ambitions of becoming synonymous with excellence and providing sustainable solutions.

It clearly mirrors the developer’s goal to expand the prospects of its backward integration model and deliver world-class services and offerings that enhance the value and quality of its developments.

www.techitupme.com

—— ENTERPRISE | HUAWEI AND DU

Huawei and du Deploy First Indoor 5G-Advanced Network in ME

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uawei, in partnership with du, has enabled a significant milestone in du’s journey toward a 5G-Advanced network. du has become the first to successfully deploy Huawei’s 5G LampSite X ‘Digital Indoor Solution’ using Three Carrier Aggregation (3CC) Technology in the Middle East. This achievement further strengthens du’s leadership in the 5G user experience market, delivering a peak data rate of 5.1 Gbps.

In 2021, du, in collaboration with Huawei, pioneered the first ubiquitous indoor gigabit-persecond (Gbps) network. This new joint innovation aims to significantly enhance the capabilities of mobile networks, improving connectivity in indoor spaces such as shopping malls, hotels, airports, and residential buildings.

As a leading player in the 5G market, du has seen remarkable results from this achievement.

5G user traffic now accounts for over 60% of total mobile traffic, surpassing the combined traffic of 4G and 3G networks. The widespread adoption of 5G services demonstrates the success of du’s network, and the deployment of three TDD large-bandwidth carriers with aggregation promises users an unmatched network experience.

Saleem AlBlooshi, Chief Technology Officer at du, stated: “We are committed to providing a high-quality user experience to our customers. Since the

www.techitupme.com

introduction of 5G in 2019, we have launched numerous innovative services. Among these, 5G home wireless services have been widely welcomed, and our market share in this area is far ahead. Introducing 5G Three Carrier Aggregation in our In-Building Solution (IBS) Network is a crucial step in ensuring a leading 5G user experience. It has enabled us to enhance our network’s capabilities and quality, greatly improving customer satisfaction.”

Eric Bao, President of Huawei’s Wireless Digital Indoor System Product Line, commented: “With the rapid development of 5G networks, the era of innovation represented by smart electric vehicles, humanoid robots, cloud mobile phones, and naked-eye 3D has arrived. It is

critical for operators to provide indoor networks with greater capacity, higher performance, and energy-saving efficiency. As an industry-leading indoor solution, LampSite X assists operators in building indoor networks that offer both intelligence and exceptional performance to meet the explosive growth in service demand.” du remains committed to providing the best 5G services to its customers across the UAE by continuously leveraging its network with the latest technological advancements. In line with its long-term commitment to supporting the UAE’s connectivity goals, du continues to innovate and implement strategies that enhance network capabilities and deliver cutting-edge solutions.

October 2024 | 31

ENTERPRISE | DELL TECHNOLOGIES ——

Dell Technologies Signs MoU with Alinma Bank

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ell Technologies and Alinma Bank today signed a Memorandum of Understanding (MoU) to accelerate the Saudi-based bank’s digital transformation initiatives.

The MoU signed during the 24 Fintech Summit in Riyadh by Mohammed Talaat, VP, KSA & Egypt at Dell Technologies and Yaser Alofi, Chief Information Officer (CIO) at Alinma bank marks a significant step forward in the Shariah-compliant bank’s digital transformation strategy.

The agreement outlines a collaborative framework for both parties to jointly develop and deliver innovative data center transformation solutions. This includes Dell’s IT infrastructure and workload migration solutions, the Dell AI Factory models and frameworks, cybersecurity enhancements, as well as client, edge, and multicloud solutions delivered with flexibility through Dell APEX. Dell APEX is an end-to-end portfolio of as-aService and subscription services where customers pay only for the services consumed. It helps customers scale resources based on their needs and simplifies IT management through consistent performance, 32 | October 2024

predictable costs, and on-demand access to Dell’s infrastructure and services.

Alinma Bank, established in 2006, has earned a reputation for its innovative offerings, customerfocused approach, and pioneering efforts in digital banking.

Mohammed Talaat, VP, KSA & Egypt at Dell Technologies said, “The Saudi banking sector is at a pivotal stage of growth spurred by technological advancements and an increased focus on innovation. We are happy to contribute to this evolution and support Alinma Bank in its digital transformation journey. By combining our strengths, we can deliver innovative and scalable solutions that address the evolving needs of the bank while delivering even greater value to their customers.”

Yaser Alofi, Chief Information Officer (CIO) at Alinma Bank said, “We are excited to deepen our relationship with Dell and leverage their expertise in delivering cutting-edge technology solutions. This collaboration aligns perfectly with our long-term growth strategy and our commitment to raising benchmarks and setting new standards for the financial industry.” www.techitupme.com

ENTERPRISE | ETIHAD RAIL ——

Etihad Rail Unveils its New Corporate Identity

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tihad Rail, the developer and operator of the UAE National Rail Network, has unveiled its new brand identity, featuring a revamped logo, mission, vision, and values.

This rebrand aligns with the company’s comprehensive strategy, expansion plans, and future growth aspirations. Embodying the nation’s Spirit of the Union, the revamped identity represents the connectivity and cohesion between the various cities and regions of the UAE created by the railway network.

The new brand identity aligns with the UAE’s leadership’s vision, under the guidance of His Highness Sheikh Theyab bin Mohamed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Development and Martyrs Families Affairs and Chairman of Etihad Rail, acknowledging the magnitude of the country’s national achievements over the past years.

Etihad Rail’s new vision focuses on serving the UAE, by providing more opportunities and enhancing connectivity through a safe a sustainable railway network that links communities and industries. The company has achieved many milestones during the past period, including the launch of freight train operations, the integration of the UAE’s National Rail Network with the future passenger station in 34 | October 2024

Sharjah, and the development of passenger train services, all underscoring the company’s competitive edge in the sector.

The Etihad Rail updated logo design is inspired by the eye of the falcon, the train silhouette, and the railway track, which embodies a falcon’s agility and speed, its ability to precisely target its goal, and its determination to reach its destination. The logo also reflects the elegant aesthetic that sets Etihad Rail apart, showcasing how it achieves its goals deliberately as well as its longterm, ambitious vision for the future.

The new brand identity is encapsulated by the revamped slogan “We Move Together.” This slogan affirms the company’s commitment to strengthening connectivity between communities across various cities and regions through the railway network, linking people and industries and fostering a better future.

Furthermore, the four main values on which the revamped corporate identity is built are: Committed, Considerate, Creative, Connected.

The new brand of Etihad Rail cascades to its subsidiaries, Etihad Rail Freight, Etihad Rail Infrastructure, and Etihad Rail Mobility, underscoring the company’s unwavering commitment to enhancing logistics services, freight transportation, and passenger travel by rail. www.techitupme.com

CONSUMER TECH | NOTHING ——

Nothing Launches Nothing Ear (open)

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othing, the London-based consumer tech company, announced the launch of its latest product, Ear (open), the brand’s first open wearable stereo (OWS) earbuds. Ear (Open) will be available in the Middle East from October 15, across authorized retail partners.

OPEN SOUND TECHNOLOGY FOR SEAMLESS AWARENESS Ear (open) offers Nothing’s Open Sound Technology, which creates a more immersive audio experience while maintaining users’ awareness of their surroundings.

Whether it’s birds singing or the hum of the city, users can stay connected to their environment without compromising on sound quality.

NOTHING EAR (OPEN) DESIGN MEETS INNOVATION True to Nothing’s design philosophy, Ear (open) features a slim and transparent look, accentuating the craftsmanship behind its sleek form. Weighing just 8.1 grams per earbud and with a case measuring only 19 mm thin, it is one of the slimmest devices in the OWS category.

COMFORT REDEFINED Ear (open) is designed for all-day comfort. Its three-point balance system and silicone ear hooks provide a secure, weightless fit that adapts to any ear shape. This design, combined with ultra-light components, ensures stability 36 | October 2024

during everyday use or even during physical activities like running or cycling.

NOTHING EAR (OPEN) ADVANCED SOUND PERFORMANCE Ear (open) delivers superior audio quality through its custom patent-pending diaphragm, titanium coating, ultra-light driver and stepped design. The custom shape reduces distortion and enhances low frequencies while the titanium coating reproduces crisp high notes.

ALL-DAY BATTERY AND PERFORMANCE With 8 hours of playback on a single charge and up to 30 hours with the charging case, Ear (open) ensures users can enjoy their music or podcasts all day long. For those on the go, a 10-minute quick charge provides 2 hours of listening time.

The built-in Clear Voice Technology ensures crystalclear calls, even in challenging environments, thanks to its AI-enhanced processing, which has been trained on over 28 million noise scenarios.

SMART FEATURES FOR A SMARTER WORLD Ear (open) continues Nothing’s mission to integrate AI-driven features into everyday tech products. Through its ChatGPT integration, users can access real-time information directly from their earbuds, enhancing the user experience while keeping their hands free. This feature, available via the Nothing X app, allows voicecontrolled access to ChatGPT, making it easier than ever to stay informed on the go. www.techitupme.com

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CONSUMER TECH | DELL TECHNOLOGIES ——

UAE: Dell Introduces New AI PCs and Workstations New Dell AI PCs and workstations elevate performance, productivity and collaboration for everyday workers and power users

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ew Dell AI PCs and workstations elevate performance, productivity and collaboration for everyday workers and power users Dell Technologies is making significant strides in the realm of AI with the introduction of the most comprehensive portfolio of AI PCs and workstations in the market.

Setting a new benchmark for battery life, productivity, security, and performance, the PCs are tailored to meet the evolving needs of businesses, prioritizing customer choice and flexibility, and equipping them for a future powered by AI. “From running complex AI workloads on workstations to using day-to-day AI-powered applications on laptops, the AI PC will be an important investment that pays dividends in productivity and paves the way to a smarter, more efficient future. Dell’s advantage starts with offering more AI PCs across the commercial portfolio from day one, catering to customers’ unique needs and giving them the ability to start future proofing for AI

38 | October 2024

today,” said Haidi Nossair, Sr. Director – Client Solutions Group – META, Dell Technologies.

AI PCS FOR HYBRID WORK The neural processing unit (NPU)–equipped AI PC will grow from nearly 50 million units in 2024 to more than 167 million in 2027, representing nearly 60% of all PC shipments worldwide. The NPU adds an AI acceleration engine that can take on more dedicated AI tasks, freeing up the CPU and GPU to do other things. This creates a more responsive experience and enhances performance, security, battery life and productivity.

With a new line-up of Latitude laptops and Precision mobile workstations, Dell will offer customers the broadest portfolio of commercial AI laptops and mobile workstations, from entry-level to ultra-premium laptops and workstation options. Powered by Intel Core Ultra processors with Intel vPro, Dell commercial PCs drive AI workloads and unlock new levels of productivity and efficiencies. For example, employees can now: Collaborate more effectively. Combining the benefits of the NPU to offload capabilities like auto-framing, background blur and eye-tracking with the power efficiency of Intel Core Ultra processors, gives workers up to 38% more battery life and valuable working time in a day packed with Zoom calls.

Create content faster. By distributing AI processing across the CPU, GPU and now NPU, users can create generative AI images over five times faster with Stable Diffusion, a text-to-image model.

Work more securely in a hybrid work environment.

More ISVs will continue to build applications for the AI PC. For example, Dell is working with CrowdStrike and Intel to offload security functions onto the device via the NPU. This provides more comprehensive threat detection, helping customers swiftly detect malicious sites and security vulnerabilities with reduced latency compared to cloud-based solutions. www.techitupme.com

—— CONSUMER TECH | DELL TECHNOLOGIES

AI PCS DELL LATITUDE 5455

AI-POWERED, AUTOMATED SERVICES Building on years of industry leadership in proactive, predictive automation as well as expert advice and managed services, new Dell Services capabilities help customers: Maximize PC uptime and improve productivity with new self-healing capabilities through the ProSupport Suite for PCs. Customers who connect to Dell’s SupportAssist technology can leverage telemetry and AI to fix PC issues without human intervention. This lets IT activate Dell-authored scripts to autonomously correct blue screen errors, thermal issues and more across their entire fleet of PCs. Keep PC fleet refreshes on track and on budget with Dell’s managed services. When customers need new AI devices, Dell provides detailed planning, forecasting and supply chain management to enable timely, targeted multi-vendor device rollouts.

Adopt and maximize GenAI investments with Digital Employee Experience Services for Gen AI.

PRODUCT SPOTLIGHTS Dell’s most intelligent headset portfolio in its class includes five new headsets. The Dell Premier Wireless ANC Headset (WL7024) features AI-based noise canceling microphones that distinguishes human speech signals from background noises from both the user and their audience and adjusts the level of noise cancellation based on the user’s environment.

The advanced smart sensor intelligently performs tasks like mute/unmute, pause/play as long as earcup is lifted, while intuitive touch controls tailor the audio experience. www.techitupme.com

The fully refreshed Latitude portfolio features updates across 5000, 7000 and 9000 series. Latitude 5000 is Dell’s mainstream series of devices, offering flexibility, scalability, and security. The series is sustainable by design with materials ranging from recycled plastics to reclaimed carbon fiber, renewable materials and ocean bound plastics.

The Latitude 7350/7450 Ultralights are the world’s lightest 13.3” and 14” premium commercial laptops. The Latitude 7455 is a premium AI laptop up to 21 hours of battery life stacked with a stunning 14-inch QHD+ touch display, quad speakers with AI noise reduction, Qualcomm® FastConnect™ Wi-Fi 7 and optional 5G for greater connectivity and collaboration. As Dell’s thinnest Latitude laptop ever, team members have the mobile form factor they need for productivity at the desk or on-the-go.

Designed for executives, salespeople and consultants, the Latitude 9450 2-in-1 provides a peek into the future of work from anywhere focused on ultra-premium design, collaboration & productivity. It boasts a haptic collaboration touchpad with support for Microsoft Teams and Zoom, a stunning QHD+ Infinity Edge display, topfiring speakers and a new HDR webcam. As new WiFi-7 capability rolls out throughout 2024, the Wi-Fi 7 capable wireless card on Latitude 9450 will expand throughput and connect us to our peers even faster.

AI PCS DELL XPS 13 GRAPHITE Now featuring Intel Core™ Ultra processors Series 2, Dell’s thinnest XPS provides more power and efficiency to effortlessly tackle the most demanding tasks. This includes a dedicated NPU capable of up to 48 TOPS, enabling advanced AI capabilities such as text and image creation and faster photo or video editing. XPS 13 is the first laptop in the world to offer a tandem OLED display, allowing for higher brightness than a traditional OLED display and 26 hours of battery life while streaming on an FHD+ display.

Dell has also introduced new video conferencing monitors with upgraded convenience, a better camera and next level multitasking features. These monitors are the world’s first 23.8-inch, 27-inch and 34-inch video conferencing monitors certified for both Microsoft Teams and Zoom7. These monitors include an integrated camera, speakers, and microphones to allow for a clean desk setup.

October 2024 | 39

CONSUMER TECH | HUAWEI WATCH ——

HUAWEI WATCH GT 5 Series Debuts in the UAE maintaining a lightweight feel.

For those preferring a smaller silhouette, the Pro 42mm model offers a nano-crystal ceramic build adorned with white ceramic bezels and gold accents. Its 1.32-inch AMOLED screen is protected by sapphire glass, resisting scratches and everyday wear.

There is also the standard GT 5 Watch with 41mm and 46mm versions made from durable stainless steel. These additions offer even more choices for the users.

HUAWEI-WATCH-GT-5

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he HUAWEI WATCH GT 5 Series is now available for purchase through Huawei’s online store and select retailers in UAE starting from AED 899. To provide a worry-free experience, Huawei offers the Care+ Service, which can be purchased alongside the Watch.

The HUAWEI WATCH GT 5 Series arrives in two editions—the HUAWEI WATCH GT 5 Pro and the HUAWEI WATCH GT 5—with three different sizes and 12 colourways.

The 46mm version of the Pro model has a 1.43-inch AMOLED screen with an iconic octagonal dial and enhanced bezel details that create sharp, distinct lines.

Crafted with sapphire glass, a titanium alloy case, and a nanomicrocrystalline ceramic back, the watch achieves durability while 40 | October 2024

The HUAWEI TruSense System debuts on the HUAWEI WATCH GT 5 Series, marking a significant leap in health and fitness tracking.

This new system massively improves accuracy, speed, and comprehensiveness in monitoring vital signs. Heart rate accuracy during running is now over 98%.

Thanks to the new Emotional Wellbeing Assistant, the watch now infers the user’s emotional state by tracking long-term patterns. Adding a touch of fun, the watch offers a Pet Panda watch face that reacts to the wearer’s mood with animations, reflecting how you feel.

For female users, the Series offers advanced cycle management, providing accessible and insightful health information in an easy-tonavigate format.

Battery longevity remains a key feature, with the 46mm model

boasting up to 14 days and the 41mm and 42mm versions up to 7 days of use. Wireless charging support ensures that powering up the device is both quick and effortless.

Athletes and fitness enthusiasts will find new sports tracking capabilities, including enhanced cycling tools and a more comprehensive running experience.

Utilizing the Huawei Sunflower Positioning System, the watch offers advanced route mapping for cycling and running, with heart rate monitoring accuracy exceeding 98% during runs. The new RouteDraw feature adds a fun twist to every run, encouraging users to explore new routes and locations. After completing a run, you can easily share your route graphics on social media directly from the Huawei Health App. www.techitupme.com

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CONSUMER TECH | PHILIPS ——

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hilips Monitors invites consumers to “Experience a New Intelligence in Display Technology“, showcasing new monitors with advanced features such as AI, fast refresh rates, 4K/QHD resolutions, USB-C/Thunderbolt 4, OLED, QD-OLED and high productivity features Philips Monitors, has launched the Philips Innovation Festival Campaign, starting September 1st to November 30th, 2024. The campaign features a variety of engaging activities, including partnering with gaming industry influencers and professionals to showcase the capabilities of Philips Monitors with QDOLED, OLED, Mini-LED and more. The campaign also includes bundle sales, social media campaigns, and offline activities like sales promotions. The Campaign runs across the AsiaPacific region, including Australia, South Korea, Vietnam, Thailand, Indonesia, Malaysia, Hong Kong, Taiwan,

42 | October 2024

Singapore, Middle East and the Philippines.

The latest Philips Monitors are equipped with cutting-edge technology, including AI capabilities, high refresh rates, 4K resolution, QD-OLED, OLED & MiniLED and productivity-enhancing features.

Philips range of monitors are available with our partners – in UAE it can be purchased from Geekay Distribution, in Saudi Arabia from Golden Technology and in Kuwait from Dar Technical. The monitors are sold with 3 years of warranty.

MONITORS WITH AI FEATURES – 49B2U6903CH New monitor with AI features: The 49” monitor with Dual QHD resolution has the first ever intelligent autoframing webcam. AI features on this webcam include AI Zooming, hand gesture recognition for webcam control, www.techitupme.com

—— CONSUMER TECH | PHILIPS

49M2C8900 which provide exceptionally smooth and responsive performance for fast-paced content like gaming and action videos with fast refresh rates of 240Hz. The monitors also feature 4K UHD and Dual QHD resolution respectively. This combination of high refresh rate and high-resolution provides users with immersive, lag-free visuals whether they are working, gaming, or consuming multimedia.

and privacy protection through warning notifications when a person is detected.

HI-PRODUCTIVITY 4K RESOLUTION AND THUNDERBOLT 4 MONITOR – 27E2F7903 The 27” Philips Monitor 27E2F7903 maximizes productivity with 4K resolution for stunning image detail and clarity, as well as providing creators with Calman Ready for exceptional color calibration. Its Thunderbolt 4 connectivity delivers up to 96W of power for devices on a single port alongside lightning-fast data transfer speeds to streamline workflow.

HI-HZ AND HI-RESOLUTION OLED AND QD-OLED MONITORS – 32M2N8900 AND 49M2C8900 Evnia – Philips gaming monitor range has launched OLED monitor 32" 32M2N8900 and QD-OLED 49" www.techitupme.com

Evnia monitors provide specially catered features that are ideal for specific users within the gaming industry, such as: • Game Designers oversee creating the look, feel, and story of a game. They benefit from features that make visuals standout such as Ultra-Wide colour and QD-OLED or help with multitasking such as Multiview.

• Game Artists are creators of 2D and 3D artwork for characters, vehicles, and environments. Artists benefit from a high resolution and an Ultrawide screen.

• Animators create the illusion of movement in characters and objects, for which Mini LED local dimming zones and high refresh rate are crucial.

• Technical Artists make complex art possible and need features like 4K, TrueBlack, and SmartFrame to ensure they can see every detail clearly.

• Audio Engineers create the soundscape of games.

They can utilize monitors equipped with DTS Audio.

• Computer Programmers are coders that need OLED, Multi View, USB-C, and low blue light to optimise their work by providing features for both productivity and comfort.

• Gaming Performance Testers benefit from features that support visual effects (VFX), music, music technology, art, and designing. Performance testers can use Evnia models that provide stunning visuals through ultra-wide QD-OLED panel, alongside stutter-free performance.

“From AI-powered webcams to cutting-edge display technologies such as OLED and Mini-LED, this festival represents our commitment to delivering innovative solutions that enhance the way people work, play, and engage with the digital world,” said Carol Anne, Deputy Sales Director, Middle East & Africa (Philips Monitors) “We are delighted to engage our fans and customers with our latest monitors equipped with intelligent features that elevate how they interact with their screens.”

October 2024 | 43

PRODUCT SHOWCASE | RECOH ——

PFU (EMEA) to launch RICOH 360 Meeting Hub at GITEX

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FU (EMEA) Limited, a RICOH company, has launched the RICOH 360 Meeting Hub in the Middle East, designed to address the growing challenges of virtual meeting fatigue by offering a more inclusive and immersive meeting experience. This launch coincides with the company's participation at GITEX Global 2024, the region's premier technology event, taking place from October 14 to 18 at the Dubai World Trade Centre (DWTC).

Adrian Cafferkey, Regional Director – Middle East & Africa, PFU EMEA Limited - a Ricoh Company, said: “In today’s evolving workspace, particularly in the vibrant GCC region, supporting remote workers

44 | October 2024

is critical to retaining talent and keeping teams engaged and motivated. Our new RICOH 360 Meeting Hub provides an immersive experience where everyone in a meeting feels connected, regardless of where they are dialing in from.

This solution will be especially beneficial in the UAE, where businesses prioritize innovation and collaboration.”

With a 3-in-1 video camera, speaker and microphone, the RICOH 360 Meeting Hub delivers a panoramic 360-degree view to allow whole groups to be displayed simultaneously, helping remote attendees feel engaged and confident to participate. Even if participants are standing or

moving around, omni-directional microphones pick-up all speakers’ voices to a 6-metre radius.

Designed for versatility, the RICOH 360 Meeting Hub is ideal for office settings, trade shows, factory floors, and remote work scenarios – a perfect fit for the UAE's diverse business landscape. Its lightweight, portable design allows it to be positioned on any flat surface or mounted on a tripod, providing seamless meetings wherever required. Advanced noise reduction and acoustic echo cancellation technology ensure clear audio in bustling environments, such as Dubai’s busy business districts.

Set-up and operation are stressfree and seamless – the intuitive plug-and-play functionality means the RICOH 360 Meeting Hub is simply plugged into a laptop with no need to configure multiple devices or install complicated software.

A HiFi4 DSP audio processing chip and firmware combine with the omni-directional speakers deliver high-quality sound. Acoustic echo cancellation, noise reduction and simultaneous two-way conversation technology ensure all meeting participants, even those in areas with background noise, can speak and be heard clearly and naturally.

This Zoom certified Smart Meeting Hub works with most common conferencing platforms including Zoom, Microsoft Teams, Webex and Google Meet. www.techitupme.com

PRODUCT SHOWCASE | ACER ——

Acer Introduces the Iconia X12 AMOLED Tablet

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ubai, United Arab Emirates (October 3, 2024) - Acer today introduced the new Iconia X12 (X12-11), an AMOLED-display tablet designed to boost productivity and entertainment experiences.

Users can maximize the split-screen feature for work, high color contrast for content, and smooth frames when playing on its massive 12.6-inch AMOLED (2560X1600) panel with a fast 60 Hz refresh rate and 400 nits brightness. The Acer Iconia X12 is also equipped with quad stereo speakers for rich, immersive audio.

The tablet’s usability is further enhanced with a series of accessories that boost productivity and creativity, including an option for an aluminum stylus pen, a portfolio case with a stylus slot and adjustable, multi-angle stand, plus a detachable Bluetooth keyboard with trackpad for added typing/ scrolling options. The Iconia X12 also features a front 8 MP camera and a back 13 MP camera with flash and autofocus for great video calling and image capturing with true-to-life color reproduction. It runs on Android 14 and is powered by a MediaTek Helio G99 processor, built on a highly efficient 6 nm chip to enable fast

46 | October 2024

display, smooth streaming, and reliable connectivity.

The device sports a sophisticated but durable thinand-light aluminum alloy chassis, weighing just 600 g and 6.7 mm thin, and draped in an olivine black colorway.

Along with its 10,000 mAh battery capacity and quickcharging capability, the Iconia X12 is a trendy and convenient digital companion that can be easily carried and used within the environment.

With 8 GB LPDDR4X RAM, up to 256 GB UFS storage, and a microSD slot of up to 1 TB, the Iconia X12 maintains responsive performance and provides plenty of memory space for storing files and data. It also supports Wi-Fi 5, GPS, Bluetooth 5.2, and USB Type-C for reliable connectivity.

PRICING AND AVAILABILITY The Acer Iconia X12 (X12-11) will be available in EMEA in January 2025, starting at USD 369.

Exact specifications, prices, and availability will vary by region. To find out about availability, product specifications and prices in specific markets, please contact your nearest Acer office or retailer via www.acer.ae. www.techitupme.com

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