

Stay ahead of the curve with the latest news & exciting updates from ASP with STOP THE PRESS.
The opening section of each edition of Go Create where we dive into the world of ASP Expert Haircare and keep you informed and inspired!
THE BIOMIMETIC SYSTEM THAT REPLICATES & REBUILDS THE NATURAL STRUCTURE OF HAIR
We brought the party to Marbella, as 500 guests from around the world joined us at the iconic Hard Rock Hotel for an unforgettable ASP Hair Carnival Extravaganza! Over two incredible days, we celebrated 30 years of ASP with electrifying hair shows, inspiring masterclasses, and a neon-fuelled opening party.
Read on to see the highlights from
Sunshine, sea, and poolside moments await as summer arrives! Inspired by everything your hair faces during the season, our Summer 2025 collection has been expertly crafted to hydrate, strengthen, repair, and protect when hair needs it most. Explore the must-haves your summer haircare routine can’t go without in this GC!
Get ready to say goodbye to split ends and flyaways with our brand new Vitaplex Split End Sealer. The ultimate solution for flawlessly smooth & glossy hair. Available now in your local distributor! the weekend!
Say goodbye to split ends and flyaways with our NEW Vitaplex Split End Sealer. Use this lightweight cream before and after styling to leave hair flawlessly smooth and glossy.
Smoothes & Seals Split Ends Tames Flyaways
With Shea Butter, Argan Oil & Panthenol
Mimics Keratin Structure
Intelligent Peptide Replacement
Our biomimetic RAV-19 COMPLEX actively reconstructs damaged areas of the keratin structure by replicating & replacing the 19 amino acids that can be destroyed during chemical services and excessive heat styling. E ectively restoring the hair to its natural state.
takes over Marbella!
Scan me to watch the highlights from the event
Get ready to relive the magic!
500 guests joined us from around the world at Marbella’s iconic Hard Rock Hotel for two unforgettable days of colour, creativity, and pure hairdressing energy.
From a neon-drenched ‘90s party to jaw-dropping shows by our Ambassadors and Colour Rebels, every moment was electric. With creative masterclasses, epic inspiration, and a carnival-fuelled finale, here’s to the next 30 years of ASP!
Day 2 kicked o with incredible Masterclasses from all our ASP UK ambassadors, showcasing the best of
We then experienced the show to end all shows! With a carnival hair show finale and party, what a way to close the weekend with a bang!
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Summer is right around the corner, and it’s time to get both you and your clients ready for the sun-soaked season!
Our brand-new ASP Summer Collection is packed with haircare essentials to keep your locks healthy, shiny and protected all summer long.
MODE SUNCARE
HAIR & BODY CLEANSER AND ACTIVE MASQUE
For Sun Exposed Hair & Skin
Gently Removes Sea Salt, Sand & Chlorine
Hair Is Replenished, Supple, Shiny & Manageable
UV Protection
Colour-Safe Formula
Sulphate-Free
/ 9.3fl.oz
MODE MIRACLE MIST
LEAVE-IN TREATMENT
This miraculous leave-in treatment immediately revitalises and detangles hair, leaving it super soft and shiny and with no added weight.
12 MIRACULOUS EFFECTS OF MIRACLE MIST
1 Detangles.
2 Repairs dry & damaged hair.
3 Boosts shine.
4 Controls frizz.
5 Protects against heat damage.
6 Boosts curl retention.
7 Smoothes the cuticle.
8 Protects colour with UV filter.
9 Helps prevent split ends.
10 Makes styling easier.
11 Workable hair primer.
12 Cutting aid. 250ml / 8.45fl.oz
TRAVEL SIZE!
Introducing VITAPLEX Repair & Protect Beach Huts, designed to keep hair strong, healthy and holiday-ready on the go!
TRAVEL SIZE!
1 × VITAPLEX Shampoo 100ml
1 × VITAPLEX Conditioner 100ml
Hydrates, Strengthens & Protects
Enhances the action of VITAPLEX
Mimics Keratin Structure
Intelligent Peptide Replacement
Sulphate & Silicone Free
1 × Leave-In Treatment 100ml
Repair, Strengthen & Protect
1 × VITAPLEX Shampoo 100ml
1 × VITAPLEX Conditioner 100ml
Leaves Hair Silky Smooth & Shiny
Mimics Keratin Structure
Enhanced Action of VITAPLEX
Intelligent Peptide Replacement
Hydrates, Strengthens & Protects
Enhances the action of VITAPLEX
Mimics Keratin Structure
Intelligent Peptide Replacement
Sulphate & Silicone Free
1 × Split End Sealer 50ml
Repair, Strengthen & Protect
Smooth & Seal Split Ends
Enhances Action of VITAPLEX
Mimics Keratin Structure
Intelligent Peptide Replacement
Summer is the time for going lighter & brighter. System Blonde is your ultimate go-to for expert lightening, lifting and toning with dedicated aftercare.
Up to 7 Levels of Lift
Suitable for All Bleaching Techniques
Gentle Formula Contains Guar Gum & Hydrolysed Silk Protects & Conditions Scalp & Cuticle
Available in Blue & White Powder
Dust Free
PROTECTS against damage & breakage during colouring & lightening.
Keep your clients blonde looking fresh with our System Blonde Rescue Kits. Ideal for maintaining at home and provides a fantastic retail opportunity.
You asked, we delivered!
5 NEW SHADES MOST WANTED REQUESTED BY YOU! ONLY £7.29+VAT PER
AVAILABLE NOW!
Introducing our 5 latest editions to the ELIXIR collection. Elevate your colour palette with these highly requested additions & create breathtaking colour results your clients will love!
10.27
EXTRA LIGHT ICY BLONDE
6.1
DARK ASH BLONDE
Soft luxurious cool tones for a velvety blonde finish.
10.27 is perfect when lightening the hair for an ice cool result. Violet and blue pigments combine to give a premium, beautiful brass-free blonde.
5.1 LIGHT ASH BROWN
8.32X EXTRA COVERAGE LIGHT SANDY BEIGE BLONDE
A long-lasting cool dark blonde. 6.1 contains a unique combination of matte ash pigments.
Perfect for neutralising unwanted red tones on light brown to dark blonde bases.
A long-lasting cool light brown. 5.1 contains a unique combination of matte ash pigments.
Perfect for neutralising unwanted red tones on deeper bases.
A soft simmering sandy shade for reflections of cool warmth. Ideal for all skin tones.
One-tube solution for covering resistant white hair with fashion tones - no need to mix with 0X shades.
4.036X
EXTRA COVERAGE CAFÉ NOIR
A deep, rich café noir shade for an ultra-luxe finish.
One-tube solution for covering resistant white hair with fashion tones - no need to mix with 0X shades.
This colour combination & technique give a global intense co ee shade infused with deep midnight tones. For striking depth and a luminous shine!
MOST WANTED KIT INCLUDES
5 × New Elixir Shades
GLOBAL ELIXIR
4.036 CAFÉ NOIR + chosen crème developer
SCATTERED MICRO LIGHTS ELIXIR
1.117
GOTHIC BLACK + 1% converter
Tracey Ann Smith