STOP THE PRESS!
Stay ahead of the curve with the latest news & exciting updates from ASP with STOP THE PRESS.
The opening section of each edition of Go Create where we dive into the world of ASP Expert Haircare and keep you informed and inspired!
Ice, Ice, Baby!
Into The Light Collection
Blondes have never been cooler now that our new Ice Blonde Charcoal Shampoo & Conditioner is joining the System Blonde range. Get ready to see brighter, icier hair in just one wash.
Read on to find out more!
The brand-new photographic collection by our 4th generation Colour Rebels is here! Inspired by futuristic style and culture,
NEW MODE Dream Curls
It's time to discover your dream curls with our 2 brand new curl products joining the MODE styling range.
Think beachy waves and defined frizz-free curls. Whether you’re a 2A or 4C, its time to discover your dream curls.
5 × New Elixir Shades
3 × Crème Developers 250ml (3% 10VOL, 6% 20VOL & 9% 30VOL)
1 × Mini Shade Chart £36.45 +VAT
BLONDES JUST GOT COOLER
NEW Ice Blonde
Charcoal Shampoo & Conditioner
• Brightens natural blonde, pre-lightened & white hair
• Neutralises yellow & orange tones
• Leaves hair hydrated & silky smooth with a luminous shine
BENEFITS OF CHARCOAL
• Removes impurities, leaving hair visibly brighter
• Neutralises warm tones to give a cool, icy tone
ASP Summer Collection is packed with haircare essentials to keep your locks healthy, shiny and protected all summer long.
Repair & Protect Beach Huts
TRAVEL SIZE!
NEW
Introducing VITAPLEX Repair & Protect
Beach Huts, designed to keep hair strong, healthy and holiday-ready on the go!
TRAVEL SIZE!
Both beach huts include 1 × Vitaplex Shampoo 100ml and 1 × Vitaplex Conditioner 100ml
1 × Leave-In Treatment 100ml
Repair, Strengthen & Protect
Leaves Hair Silky Smooth & Shiny
Enhanced Action of VITAPLEX
Mimics Keratin Structure
Intelligent Peptide Replacement
Silicone Free
Intelligent Peptide Replacement NEW
1 × Split End Sealer 50ml
Repair, Strengthen & Protect
Smooth & Seal Split Ends
Tames Flyaways
Enhances Action of VITAPLEX
Mimics Keratin Structure
Try twisting sections into spirals for more curl definition, or twist & pin, or braid hair & leave over night.
THE BIOMIMETIC SYSTEM THAT REPLICATES & REBUILDS THE NATURAL STRUCTURE OF HAIR
The VITAPLEX treatment is incredibly versatile making it perfect to o er in: COLOUR SERVICES AS A STAND-ALONE TREATMENT SERVICES
Lightweight, non-greasy formula leaves hair tangle-free, silky smooth & beautifully radiant.
SPLIT END SEALER
Repairs, Strengthens & Protects
Leaves Hair Silky Smooth & Shiny
Enriched with Shea Butter, Argan Oil & Panthenol
Mimics Keratin Structure
Intelligent Peptide Replacement
Silicone Free RAV19
SALON £13.99 +VAT
RETAIL £27.99 +VAT
Say goodbye to split ends & flyaways. Use before & after styling for flawlessly smooth & glossy hair. making
Tames Flyaways
Smoothes & Seal Split Ends
With Shea Butter, Argan Oil & Panthenol
Mimics Keratin Structure
Repairs, Strengthens & Protects
Intelligent Peptide Replacement RAV19
SALON £10.99 +VAT
RETAIL £21.98 +VAT
Wash Routine Guide
What to use in your wash routine & when, to strengthen, repair, and maintain your VITAPLEX salon treatment.
Daily IN THE SHOWER
Weekly IN THE SHOWER
VITAPLEX SHAMPOO
Restores the hair making it feel strong, smooth & supple.
VITAPLEX CONDITIONER
Replenishes the hair, leaving it strong, supple & beautiful radiant.
VITAPLEX SHAMPOO
Restores the hair making it feel strong, smooth & supple.
Daily OUT OF THE
VITAPLEX 03 BOND PRESERVER
Maintains the significantly improved health, strength and condition of the hair from your VITAPLEX salon treatment.
SHOWER
NEW NEW
VITAPLEX LEAVE-IN TREATMENT
Use on towel dried hair. Leaves hair replenished tangle-free and silky smooth.
VITAPLEX SPLIT END SEALER
Use on towel dried and/or dried hair. Seals split ends and flyaways leaving hair flawlessly smooth and glossy.
SUN
SEA&
Discover our latest Puretone swatches, inspired by the warmth & colours of summer. From sun-kissed coppers to coral reef pinks, these shades are perfect for creating gorgeous, seasonal looks your clients will love.
SUMMER SUN SUNLIT SANDS CORAL REEF
BASEPRE-LIGHTENED
BASEPRE-LIGHTENED BASE9 BASE10
BASEPRE-LIGHTENED
Into The Light
By The ASP Colour Rebels Artistic Team
Poppy Goodwin
Morgan Workman
Stepping into the future of hair artistry, our 4th generation Colour Rebels Artistic Team present Into The Light.
A bold and captivating six-look photographic collection.
We are so proud of our Colour Rebel team who continue to push fearless creativity and technical mastery!
Maire Abbett
“Into The Light takes a futuristic look into style, culture and hair. It’s a take on next-generation beauty, where AI is going to play a major part in hair. We wanted to create something unique and eye-catching with a futuristic feel, playing with light, reflection and structure, all with beauty at the core.”
Tracey Ann Smith
ASP Global Ambassador
Abbett
Megan Grant
Tracey Ann Smith
Maisie Oddy
We deliver an inclusive, interactive education programme which instils confidence and passion in you by elevating your skills and knowledge.
JULY 7
JULY 15
Intro to System Blonde 10AM
Includes: NEW Charcoal Bleach Shampoo & Conditioner and NEW Dream Curls, Curl Defining Cream & Scrunching Jelly.
Gloss & Glaze / True Semi 1PM
Vitaplex 1PM
JULY 28
ELIXIR New User 10AM
Includes: NEW Vitaplex Leave-In Treatment & Split End Sealer.
ELIXIR New User 10AM
Vitaplex 1PM
Includes: NEW Vitaplex Leave-In Treatment & Split End Sealer.
