CFO Connect Monthly Wrap Up - May 2025

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UpdatefromMark

AswereachtheendofMay,I'mpleasedtoshareourlatestCFOConnectMonthly WrapUp.Thiseditionhighlightstheincredibleprogress&achievementsacrossour teamsasweapproachthecloseofanotherfinancialyear.

Mayhasbeenapivotalmonth,withsignificantmilestoneslikethesuccessfullaunch ofourAuburnCFC,atestamenttothededication&hardworkofeveryoneinvolved. We'vealsoseengreatstridesinour"MakingOnDemandEasier"initiatives& continuedfocusonenhancingthecustomerexperiencethroughchangeslikethenew CustomerBasketRatemetric.

AswelookforwardtofinalisingourstrategyplansforFY26aspartofthetotalWretailplanforthefirsttimewithourupdatedpurpose“Webringalittlegoodevery day,bycreatingfresherwaystolivebetter”,it'sacrucialtimeforreflection, celebratingourwins&planning.

Iencourageyoualltoengageinthoughtfuldiscussionswithyourleadersaspartof thePerformance&Rewardcycle,consideringyourcontributions,learning opportunities,&howwecancollectivelyplanforcontinuedgrowth.

Ourcommitmenttodeliveringgreaterconveniencetoourcustomersandsetting ourselvesupforsuccessinthenewfinancialyearremainsourtoppriority.

Thankyouforyourwarmwelcome&yourongoinghardwork,commitment,& resilience.Youreffortsaretrulymakingadifferenceaswecontinuetoevolve& strengthenoureComretailbusinesssupport.

Bestregards,

Mark

CFOTeamUpdate

AmessagefromMegan

Ourend-of-yearPerformance&Rewardcycle

CommencesMondayMay26th2025,withteammember&leader reflectionsopening.Iencourageyoutomaketimeforthoughtful reflection&abalanceddiscussionwithyourleaderthatconsiders yourcontributions,learningopportunities,achievements&howyou canplanforgrowthinFY26.

Ourperformance schedulekeydates

Wehaveanumberofeventstocelebratethismonth

UpcomingNuptials

CongratulationstoStephenAmbrose&Steph,ontheirJune26wedding, wishingyouawonderfuldayfulloflove&cherishedmemories ❤

MayBirthdays

MichaelTozer11th

BenChristie24th

SteveCoppleman23rd

Michaelsharpe23rd

WiiliamHaycock28th

Samrobinson22nd

RachealBrown29th

ChelseaMoffatt9th

NatashaNeveling27th

Serviceanniversaries!

UpcomingJuneBirthdays

LeahSutton2nd

TonyMardini6th

JaneHope11th

AdamStanton14th

TinaAnandji17th

DaniCharbine18th

DheenaFernando18th

TobyHupe29th

DeclanHinchcliffe10th CFOBabyNews!

MichealSharpe 25thMay

NormanDaghel 1stJune

DannyMcGinley8thJune

TonyMardini19thJune

10Years years

FarewellJenGiles-Clarke,formatleave

30Years

OurSafety&FoodSafetyUpdate

Food Safety

Safety ElevateourfocusonSafety

AllthingsAuburnFoodSafetythismonth...

WhatahugemonthforWoolieswiththelaunchofAuburnCFC! Congratulationstoalltheteamsthathavebeenpartofbringingthistolife,it isatruemilestoneinretail.

IntheFoodSafetyspaceithasbeeninvolvementineverythingfrom consultingonthedesign&fitouttoteamtraining&thecomplianceactivities. OurFoodSafetyPlanisatourcore-supportingtheteamtohavetheright controls&monitoringinplaceensureswesellsafe,quality productseveryday

We'rethrilledforthesuccessfullaunchofournewAuburnCFC!Thisstate-ofthe-artfacilityisequippedwithaworld-classautomation,settinganew standardforoperationalsafetyfromdayoneAhugethankyoutoeveryone involvedinmakingthislaunchasuccess

AsournewteammembersgetacquaintedwiththeAuburnCFC&its operations,ourprimarysafetyfocusthismonthisonproactiveawareness& hazardmanagementAnewenvironmentbringsnewroutines&potential unfamiliarity.It'scrucialforourteamtounderstandthesafetyprotocols, emergencyprocedures,&theoperationofournewsafetysystemsinthefacility. EveryteammemberisempoweredtobeasafetychampionWeencouragea vigilantapproachtoidentifyinganypotentialhazards,nomatterhowminorthey mayseem.Ifyouspotapotentialissue,reportitimmediatelytoyourleaderso wecantakecorrectiveaction&ensureasafeworkingenvironmentforall. Everyone'sdiligence&commitmenttooursafetyculturearevitalaswesettle intoournewfacility.

WellanotherbigmonthwashadespeciallywithAuburngoingliveAbigthank youforalltheworkthathasbeendoneforAuburnfromatraining,compliance, payrollcompliance,safety&foodsafetyperspectiveThisworksetsourteams upforsuccessaswellaskeepsthem&ourcustomerssafe AsthiswillbemylastupdatebeforeIstartmynewroleinGroupRisk,thank youtoeveryonewhohasbeenpartofmyeComXjourney ��

OurTeamKey

VOT

WSOnline

BU15

BUadvocacyremainedstableacrossMayat15withour 3MRresultatBU30-ourstrongestresultin12months.

SANTWAseeingthelargestimprovementMoMwithaBUof 27&thestrongestsinglemonthresultthisFY. Ournationalonlineresponserateremainedsteadythis monthat30%.

VOT CFC

BU38

OurstrongestBUofH2wasobservedacrossourCFCsin May,finishing+2vsthepreviousmonthatBU38. ItwaspleasingtoseeLeadership,Wellbeing&Company Cultureasourkeystrengthsthismonth,withourteams tellingusthatourCFCsareagreatplacetowork. CultureRefreshdays,ActiveBystandertraining&arevamp ofourCareAdvocatesprogramsupportedtheseresults acrossthemonth.

Anotherhugemonthfordeliveryasweruntothefinishlinefortheyearforecastinga deliveryonourproductivityplanof$52minnew&wrappedinitiativeswhilediscovering&sizinga numberofnewinitiativestosetusupforFY26&ourcommitmentof$55.2m.Auburnwilldeliveran additional$28mnextyearsoitiscrucialthatwehitthenewyearrunningfromQ1’sbundlerelease. Wealsohadourfirstreviewcycleofournewprocessconnectprogram&managedtohave80%of ourprocessesplannedforreviewcompleted.Asareminderwesoftlaunchthislastmonthsoagreat start.

Asmentionedearlierinthewrapupwearereadyingourselvesforachangetotheecommetric.A massivethankyou&shoutouttotheteamsthathavebeenworkingtirelesslytosettingtargets, communicating&buildingthedeliverytools.

ContratulationstoSteveCopplemanforyourinductionintothe25yearclub!

eComOps|CFCUpdate

Whatanexcitingmonthit’sbeenforCFO,aswelcomeda newbabyintoourCFCfleet!

ThelaunchofAuburnautomatedCFC!!!WealsowelcomeNathanMoylan,Kathy Sharp,ChrisKnippler&theirteamsintotheCFOteam.Theentireteamisworkinghardto rampuptheoperation&workthroughthenewsiteteethings.I’dliketothankChelsea, Mark,Vish,Simone,Jason,Mo,Tiarne,Nick,Ryan&SantyforalltheirsupportofAuburn.

WealsowelcomeMarkVDB,whostepsintoChris’chairwhilstChrisisonsecondment. TheteamisexcitedtoworkcloselywithMark&learnfromhisvastexperienceatWoolies!

Wearealsoexcitedtoopentheteammemberoftheyearnominati nextweek.Startthinkingaboutthoseteammembersyouwanttore fortheiroutstandingcontributionoverthelast12months.

CFC’sbuildingleadershipcapability

MayReview,&planningforH1...

Followingasuccessful&busyEasterperiod,Mayhasseenstoresachieveasignificant milestonewithaWPOscoreexceeding80.Thispositionsusstronglyaswegetreadytotake onWPOOnDemandnextmonth.OurQLDstoreshavejustgonelivewiththetote positioningenhancement&moresitesarejoining&expandingthetrialofnewtote&bag labels,thisprojecthasgreatteamsentiment&improvedcustomerexperience. ANDYforOnlinetrucksaddeddriversignaturestakingonestepclosertoremovingthepaper runsheets

Wealsogotourfirstlookatthedelivery&deploymentpipelineforH1aswelooktosupport, sequence&landsustainablechangeforourstoreteamsinF26

eComOps|StoresUpdate

Forourstoreteams,weareworkinghardon“howwearemakingOnDemand easier”.LookoutforsomeexcitinginitiativessuchasDriverQRcodes,WalkPath OptimiserforOnDemand,OnDemandLabels&changestotheOnDemandPick Queuewhichshouldmakethisamorepredictable&simplerpropositionto manage

ConnectedMembersUpdate

Purchaseany3participatingproductsin-storeoronlineatWoolworths, BigWorMILKRUN&scanyourEverydayRewardsCardforyourchance towin:

Hero:1millionEverydayRewardspoints(1dailywinner) Secondary:50,000EverydayRewardspoints(10dailywinners) third-dailyprize:2,000EverydayRewardspoints(270dailywinners) Storeteamseligiblityforthefirsttimeever! 21/-5/25-06/07/25,7weeks

OurCustomerUpdate

ExtendourleadinConvenience

eComNPSinclinedApril,showingrecoveryfollowingtheCycloneAlfred(SEQLD) impactsinMarch.

StorecontrollableVoCcomponentseachimproved,withcollectionserviceelements alsorisingfromverylowlevelsthepriormonth.Substitutionsremainatthesoftestlevels intrend,withseasonalEasterrangeoutofstocksanotablechallengetosatisfactorily substitute.

Publicholidaytradingclosures&increasedvolumesbeingfunneledintofewerdayssaw raiseddemandatspecifictimesinApril,whichresultedinverystressedoperational performance,&asubsequentdegradationincustomerexperience.Seehereformore details

Advocacywasupvspriormonthinallcollectionpropositions,butremainsreally softforFleetDelivery

IncomparisontoMarch,OptimalOrderexperiencedaslight decreaseof0.77%.Thiswasprimarilyduetoa0.7%declinein completeorders.

Additionally,On-TimeDispatchsawaminordropof0.51%,while refundsremainedconsistentwithMarch.

FirstPassPicksawaminimal0.13%decrease,& OutofStockincreasedslightlyby0.2%compared toMarch;despitetheseminordeclines,the performancewasstronggiventheadditional Eastersales,publicholidays,&seasonallines.

InF26,wewilldoubledownonmeetingourCustomerneedstoday&inthefuture,deliveringafullstoreapproachto Onlineorderfulfillment&satisfactionbyintroducingtheneweCommetric, Thenewmetrichasbeenbuilttosupportthefocuson:

-ProvidingCustomerswithgreatvalue&agreatexperience

-MinimiseStockloss&GPlossthroughimprovedSubsprocess

-Focusonsupportinggreatonshelfavailabilityforin-store &onlinecustomers

-Amplifyingteamengagementthroughcontrollablemetrics

-Driveproductivity&efficiencythroughoptimisedpicking

OurOperationsteamsacrossthenationaredeliveringtheengagementcollateral toourstore/CFCteamsacrossMay&June&anOnline/CFCHubcoachingpage willbelaunchedinWeek51foreasyreferenceforourteams. CustomerBasketRate.

Themethodology&metricsofCustomerBasketRate(CBR)willbechanging& movingawayfromthecurrent"passorfail"methodologyofOptimalOrdertoa weightedscoringsystemtoprovideamorebalancescore,rewardingfor individualmetricsthatareachieved.

ContinuousImprovement

MakingOnDemandEasier!

AfterasuccessfuldeploymentinMetrowithDriver QRCodes,NZ&Supermarketswillsoonfollowwith launchingtheDriverQRCodestosupportstores duringHandover&ensureaseamlessexperience everytime.TheQRcodeallowsthedriverstoself sourceinformationrelatingtotheordertheyare collectingwhichinturnreducesinterruptionsto customer&team.

Keepaneyeoutforour‘MakingOnDemandEasier forourOnlineTeam’campaign,comingtothe DigitalDownload&WorkJamChannel

WaWExtendedRange

Ournewfulfilmentmodellaunchesnationally!

We’reexcitedtoannouncethatonthe19thofJune2025,weofficiallygolivewithBrookvaleCFCas ourNationalFulfilmentSiteapivotalmilestoneinourExtendedRangejourney.

Thismarksamajorstepforwardindeliveringgreaterconveniencetoourcustomers,withenhanced visibilityofourExtendedRangeoffer,positioningWoolworthsatWorkasacompetitive&reliable partnerforkeyeverydayneedscategoriessuchasArts&Crafts,Indigenousrange,kitchen&tabletop aswellasStationeryfulfilment.

Wewouldliketoextendaheartfeltthankstoallourkey partnerswhohavebeenwithusonthisexcitingjourney& fortheirongoingsupportinbringingthisgrowth opportunitytolife.

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CFO Connect Monthly Wrap Up - May 2025 by wwecom - Issuu