CFOConnect MonthlyWrapUp
Feburary2025
UpdatefromChris
We’reofftoafantasticstartin2025,withanotherrecordsalesweekasourcustomers returntoworkandschool.
Ahugethankyoutoeveryoneforyoureffortsoverthepastfewweekstoensurewegetit rightforourcustomers.Ourcustomerscoreshaveremainedsteady,thoughwestillhave someworktodooncertaindaystoconsistentlydelivergreatexperiences.Asweadjustto highervolumesinthecomingweeks,let’scontinuetofocusonprovidingthebestservice possible.
It’sgreattoseeour#Totesgoodcampaignupandrunning whatafantasticinitiativefrom oureComStoresteam!Thisisawonderfulwaytocelebratesuccessandshowcasewhat goodlookslikeacrossthenation,makesuretoshareyourtotesgoodmoments!
AspecialthankyoutoSteveEzardandtheCFCteamfortheirleadershipduringtheclosure ofourNottingHillsite.Whileitwasasadmoment,itwasalsoanopportunitytoreflecton theincredibleachievementsoftheteamovertheyears.Steve,Daniel,andtheteam showedexceptionalcareanddeterminationinsupportingourpeoplethrough redeployment,whilealsomanagingthedecommissioningofthesite,whichwascompleted lastFriday.Thankyoutoeveryonewhoplayedaroleinthistransition—atrueBetter Togethermoment.
AswemoveintotheQ4Quarterlydeliverycycle,we’recontinuingtoexplorewaysto simplifyhowwework,shiftingfromstaticplanningtoan‘always-on’mindset.This approachenablesustobemoreeffective,reducetimespentawayfromrunningoureCom business,andenhancecollaborationwithoureComXpartners.Withshorter,sharper cadences,agileprinciples,andimprovedtools,weaimtoreduceduplication,streamline efforts,andincreasetransparency allowingustopivotandreprioritisealongsideour customersandGroupobjectiveswithminimaldisruption.Clickheretoreadmore.
Finally,ahugecongratulationstoVishandtheBrookvaleCFCteamonthesuccessful relaunchofthisfantasticsite!Withexpandedcapacity,improvedstagingandloading
HiTeam, areas,dedicatedfast-movingandbulkaisles,andbetterfacilitiesforourteam torestandrecharge,thisupgradesetsusupforevengreatersuccess.Ifyou haven’thadachancetovisityet,theteamishostingacelebratorylunchon January12 comealongandjoininthecelebration!
Thanksagainforyourcontinuedeffortsandcommitment, let’skeepthemomentumgoing!
Chris
OurTeamUpdate
OurTeamisKey
NationalOnlineBUAdvocacysawa+7ptimprovementin JanvsDecclimbingbacktoBU13.+6ptimprovementvs LY
NationalResponseRatedeclined-1ptvsDecember Animprovementacrossouradvocacymetricswasvisiblein JanwithTeamDynamic,TeamAttitudeandCompanyand Culturehighlightedaskeystrengths
CFCs
CFCBUAdvocacyremainedstronginJanuary withBUat40(+2pts)onprevmonth Responseratewasourstrongestin6monthswith 45%ofourteamcompletingJanSurvey Care-Leadership&TeamCohesionshowedthe greatestimprovementinJanuarywithall6 metricsshowingimprovement
WearemovingawayfromSuccessfactorstoapurposebuiltrecruitmentplatform. Herearesomekeybenefitsofthechange: Hiringonthego:Mobileapprovalsforbusymanagers.
Smoothonboarding:Automatedprocessestowelcomenewhireswithease, includingpre-startconnectionsthroughvideocontent.
Streamlinedapprovals:Aclearandconsistentprocessforhiringinstores. Internalmobility(storespecific):Easilymoveyourstarplayerstonewstoreroles. Chatassessments(storespecific):Screenwalk-incandidatesquicklyand efficiently.
Meet&Greets(storespecific):Easilyscheduleinformalchatswithpromising candidates
OurUpdates
ElevateourfocusonSafety
Food Safety
Amessage fromIzzy
Safety
Amessage fromNeh
FoodSafety...iseveryone’sresponsibility... It’sbeenanotherrecordmonthonthetemperaturegaugeinsome partsofthecountrywhichmeansFoodSafetyandprotectingour customersfromharmhasneverbeenmoreimportant Therearearound4.7millioncasesoffoodborneillnessesinAustralia eachyear-maintainingthecoldchaininOnlineisthenumber1way wecanensureyourgrandma,yourchildoryourauntiereceivesthe freshestqualityproductsfromWoolies!
Februaryisanexcitingmonth!
eComXOps&SafetyTeamarepartneringtogetherto: POCa5totelifteratRosebaytoimprovemanualhandlingwhen unloadingtotesfromthetruck POCanautomatedfruitwrapperatCaringbahtomakethefruit wrappingprocessefficient&safe RoachdaleCFCwillundergoSelfInsuranceAuditthis monthalongwithotherWoolworthsbusinessesinQLD
ExtendourleadinConvenience
StrongliftinadvocacyinJan,particularlyintheareasthatreboundedfromthe IAsupplychallenges;VIC/TAS+6andNSW/ACT+6vsDecPerceptionsofCOO +2pts.Allpropositionslifted,withbothdelivery&collectionexperienceimproving asaresultofthebetteroperationalperformanceincompleteorder.
OptimalOrderreboundedstronglyinJan,postinga4.1%increasecompared toDec.Thispositiveperformancewasdrivenprimarilybya3.7%jumpinCO, withcontributionsalsocomingfromslightimprovementsinrefundsandOTD.
FPP&OOSbothsawsignificantimprovementinJancomparedtoDec. FPPincreasedby1%,whileOOSdecreasedby0.9%.Aspecialmentionto NSW&VIC/TASformaintainingOOSbelow3%!
Supplyshortagestotheeggcategorycontinued&contributedto119,000 OOSforthemonthofJan
eComOps|StoresUpdate
ThismonthwecommencethenationalrolloutofWalkPathOptimiser
WhatisWPO?
WalkPathOptimiserchangestheorderinwhichwepickarticlestoreduce thenumberofstepsapersonalshoppertakestodoapicktrip.WPOwillpick articlesbasedonthedistancebetweenarticlesandconsiderthestartingand stagingpointwhenpreparingthepicktrip.
Howarewetracking?
Havingbeenpilotin130storesinQ2,afurther300storeswentliveon5thFeb, withthebalanceofthenationrollingoutbytheendofMarch.
Ourpilotstoreshaveseenareductioninstepsof14%,consistentlydeliveringa WPOscore(no.ofoptimisedtrips)of75%+andoutteamareadjustingwellto thechange.
Weareveryconsciousofthelevelofchangethiswillbringtoourpersonal shoppers,sotheeComOpsteamhasbeenverybusyassistingstoreswith readinessofstoremapping,sequencingandtraining.
What’snext?
Launchofthe#Totesgoodengagementandrecognitioncampaign OurnextrolloutofDTBNowto167storesinQ3
ThankstoourFNQteam...
Elspeth,CraigandtheQLDteamhave doneanamazingjobwiththeirresponse, supportingourteamandcustomers duringthefloodsinFNQ
ConnectedMembersUpdate
Gamificaiton
Feb10-March2
Objectiveheroadigitalfirstapproachthrougha gamificationexperienceprovidingadditionalvalueincluding bonuspacks&pointsoffers
Primary:Trade,WeeklyActiveAppUsers
Secondary:Active,Boosting&X-Shop
Wk1:BonusCubeezpacksWW/BIGW Wk2:SpendatWW/BIGW/Milkrun Wk3:MultiplieratWW
Minecraft DLCcode
March3-March9
Objective
Primary:Trade,ActiveMembers
Secondary:Weeklyactiveappusers drivetradeatSuperstargetedto670kmemberswhomaybe potentialgamers&wouldappreciatetheDLCcode(Minecraftskin)
Creatingaconnectedmemberexperiencewhichemphasisesthebenefits(monetary&non-monetary)availabletomembersthrough
eComBusinessEnablementTeam OureComBusinessUpdate
AmessagefromJane...
Thismonthwecontinuetoliveourpurposekeeping ourteam&customerssafeaswellasensuringthebusinessismeetingitsobligations
TheeStoreCSAprogramwaslaunchedaswellasintegrationintotheEndtoEnd WorkforceSolutionscadences&thestrengtheningofthePayrollpartnershipwith Supermarkets.
Theevaluationofour1stlineassuranceprogramscontinueswithgreatcollaborationof subjectmatterexpertsacrosstheGroupensuringkeyoperationalcontrolsarechecked. WehaveseenourstrongestCFCresponseratein6months(45%)&ourW-SOnlineis backindoubledigits!
Iwouldalsoliketothankeveryonewhohaslentin&supportedourteamontheground inFNQwiththerecentfloodingthathasoccurred.
AmessagefromTina
Well2025haskickedoffinstylewithavailabilityimprovingtopredisruptionlevelsinour esandCFC’s.ThissawuslandacrackingAustraliadayandbacktoschoolweekwith recordbreakingsalesinWeek31of$148.5m,whichwas18%uponlastyear!Membersalesalso bouncingbackfrom-34%to-3%andboostyourbudgetredemptionsittingat591k.Special thankstoStevenCandRobontheirsupportduringthisperiodbutalsoamassivethankyouto allwhosupportedonthegroundandwiththerecoveryplan.
AnotherthankyouisinordertotheBCPteamscallingoutJoe,LeeaandJanefortheircareand passionongettingorderstoourcutoffcommunitiesinNorthQLDgivinguptheirtimeon eveningsandweekendstoenactplanstoreduceimpact.
AmessagefromCam...
ThankseveryoneforyouradoptionoftheInitiative ManagementAppandupdateddeploymentprocesses.Yourcontinuedsupport willensurethatwehavecapturedtheprojects,work&changesimpactingour Store,eStoreandCFCteams.Pleaseensureyouallkeepthismomentumgoing, engagingyourstakeholders,trackingyourdeploymentdates&ensuringthat smooth&successfullaunch,landing&embeddingofyourinitiatives.
I’dalsoliketoshareaBIGThankyoutoJason&Jarrodfortheirworkindelivering theupdateddeploymentapp,you’vegoneabove&beyond,listenedtotheteam &deliveredagreattoolforourbusiness.
eComOps|CFCUpdate
AmessagefromSam
It’sbeenabusymonthfortheCFCteam,havingcomethroughthe NewYear,theclosureofNottingHill,Ausdayand2weeksof“backto school”trade.
TheclosureofNottingHillwasasaddayasweIBT’dthefinalstockand wavedthelasttruckgoodbyeNottingHillwasopenedduringcovidand hasdeliveredconsistentlyexcellentresults.Wewishalltheteamwho havetransferredtoFootscrayandstoresallthebestfortheirnext adventure.
InothernewswearefastapproachingtheopeningofAuburnandthereis muchexcitement.WehavehadanumberofLidcombeteamalready transitionedacrossandactivelyworkingaspartofthetesting.Wecan’t waittoseeAuburncometolifeoverthecomingweeks.
