Graphic Communication Portfolio 2020

01 Motion Graphics

动态设计

02 Character Design 角色设计 03 Branding 品牌设计 04 Editorial Design

书籍设计

05 illustration

插画

06 Art Installation

艺术装置

Uncontrolled Factory Project Background

The animation showed the numb status in this stressful modern society, balls represent the people who repeat their life all the time, it aims to remind people to take a break from happening the daily routine.

01 Motion Graphic

Uncontrolled Factory

01 Motion Graphic

Back to the battlefield Project Background

This animation aims to bring sports participation back to teenagers who are addicted to the Internet to gain mental and physical health, feelings of confidence, satisfaction, and a new sense of happiness.

01 Motion Graphic

Back to the battlefield

01 Motion Graphic

Hello, Auntie!

Project Background

02 Character Design This series of blind box toys that are based on how does Gen Z react to those tricky questions asked by their relatives about their single status, weight, and salaries during the Chinese new year.

Hello, auntie!

02 Character Design

The Grad Expectation Project Background

For this year's 2020 graduation showcase, we were inspired by the quirky Memphis design aesthetics. Taking geometric objects as our main visual extensions. They are free to stretch, twist, and shine in their own space. The ideation derives from the different personalities each school has therefore having 5 elements to represent each faculty. While the background act as a space where we share our passion and dreams, it also signify us heading to the next chapter of our lives hence the platform being on different levels.

03 Branding

The Grad Expectations

03 Branding

Breaking Rules Project Background

04 Editorial Design This series of still life photograhy shows that rules are not permanent, not even a theory, it is created by humans, it is not set in stone. The constitution needs to be changed, not to mention the rules?

Breaking Rules

04 Editorial Design

Life in Pyongyang Project Background

04 Editorial Design Life in Pyongyang is a mini-zine that desribes people's daily life in a socialism country.

Life in Pyongyang

04 Editorial Design

Girl Power Project Background

05 illustration This campaign with UNIF aims to break the stereotype of people's standard of beauty, and encourages girls to accept and love their appearance,imperfections by what they wear, how they act and their lifestyle. And to not be shackled by rigid standard to accept all kinds of beauty. Actually, you don't know, you are beautiful enough.

Girl Power

05 illustration

06 Art installtion

Zero Project Background

Zero is based on a combination of different characters.

The imagery are based on the life journey of a person, from infant to adult and finally death catching up to them while the memories come flooding back. The audience can lie down on the pillow to experience the whole installation.

Zero

06 Art installtion

Be Yourself

07 Poster

illustration

08 personal pratice

Disconnection

08 Photography

Disconnection

08 Photography