CStore Decisions November 2022

Page 94

Category Management | Meat Snacks

Meat Snacks Appeal Despite Inflation

Even with prices rising, meat snack sales are expected to increase into 2023 as retailers beef up their selection to keep pace with trends. Zhane Isom • Associate Editor

Meat snacks have been a hot seller in convenience stores this year. In fact, according to NielsenIQ, the category increased 7.7% in the 52 weeks ending Aug. 27, 2022, while jerky was up 4.6%. Mike Jackson, category manager for High’s headquartered in Baltimore, Md., with 59 stores in Maryland and Pennsylvania, has seen a rise in meat snack sales, especially meat sticks. “Sales are trending 6.5% in units, with sticks making up the volume of units and jerky about even with sticks in overall sales dollars generated,” said Jackson. 90

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November 2022

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