quickBites ’TIS THE SEASON TO BE SPENDING Customers intend to spend more on holiday shopping this year. But as many forgo physical trips for online or mobile shopping, convenience stores miss out on those impulse stops and fill-up trips on the way to and from the mall. Still, c-stores are likely to benefit from the increase in travel this winter as more customers plan to travel for the holidays.
HOW DO YOU PLAN TO DO YOUR HOLIDAY SHOPPING THIS YEAR? COMPARED TO LAST YEAR, HOW MUCH DO YOU PLAN TO SPEND ON HOLIDAY GIFTS?
Percent of those responding “More”
2021 - 25% * 2020 - 13% * 2019 - 11% * 2018 - 12% Source: Tinuiti, “2021 Holiday Consumer Spending Trends,” August 2021 survey of 2,092 online U.S. consumers
PUT IT ON MY ACCOUNT
Internet-active U.S. adults who have used buy-nowpay-later loans:
Online & in-store equally
30%
Mostly online (home delivery)
25%
Mostly in-store
16%
Buy online, pick up in-store, curbside, locker
17%
Not sure
12%
Source: Piplsay, Oct. 12, 2021, nationwide U.S. survey of 30,370 online responses from individuals 18 and older, Oct. 8-10, 2021
PHONING IT IN 80% of shoppers 40 and under will use their phones to find gifts, as will 66% of those over 40.
34% August-September 2021 18% February-March 2020 Source: Packaged Facts, “Buy Now, Pay Later: Point-of-Sale Installment Loans, Sept. 2021
Source: Tinuiti, “2021 Holiday Consumer Spending Trends,” August 2021 survey of 2,092 online U.S. consumers
Percent of customers who plan to travel:
CUSTOMERS SET TO TRAVEL FOR THE HOLIDAYS
October 2020
October 2021
Usually travel, and plan to this year
13%
18%
Usually travel, unlikely to this year
21%
15%
Don’t usually travel, but plan to this year
4%
12%
Don’t usually travel, and don’t plan to this year
62%
55%
Source: CivicScience, October 2021: 6,161 responses from 9/04/2021 to 10/04/2021 October 2020: 4,531 responses from 10/20/2020 to 10/31/2020. Weighted by U.S. Census 18+.
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CSTORE DECISIONS •
November 2021
cstoredecisions.com
