Category Management | Meat Snacks
To offset issues with out-of-stocks, Holiday Oil has reached out to local vendors to fill in gaps in its meat snack sets. “We’ve actually leveraged a lot of local suppliers in our community — local to our market,” Nitta said. “Just so we can have a good product, a good offering to provide for our shoppers.” Given the positive response from customers, Nitta expects that Holiday Oil will continue to source local meat snack items even after supply issues subside. “Particularly in Utah, I feel that people love to support local, and we call that out; so that really garners a lot of support from our consumer base.” “These small guys are poised to have really long-term growth, especially the longer these bigger manufacturers continue to have shortages” Nitta added. Luckily, for Holiday Oil and Plaid Pantry alike, consumer loyalty has remained steadfast during the pandemic, as customers increasingly turn to c-stores for their one-stop shop. “We have built a loyal customer base,” said Nelson. “And thankfully, they continue to buy.” CSD
fast facts: • Meat snack dollar sales at c-stores totaled $1.83 billion for the 52 weeks ending Aug. 28, 2021, up 17.6% over the previous year, per NielsenIQ. • Big bags of jerky over 10 ounces continue to trend.
