About this Toolkit The Farm to Family SNAP CSA Toolkit offers the reader a guide to developing and supporting the operation of a CSA serving low-income households and customers using SNAP benefits. This guide is based on four years (three harvest seasons) of experience developing and implementing a modified CSA program.
This toolkit is divided into four main sections:
Outreach and Marketing
Operations and Transactions
Food Education
Sample/Replicable Templates.
Lessons learned through the implementation of the incentivized CSA with SNAP customers are shared, and additional resources and references listed. Any specific product information or software programs mentioned and/or listed is for reference purpose only and is not an endorsement by Viva Farms and WSU Skagit Extension.
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This toolkit shares….
...Successful strategies for connecting with
potential customers — from creating outreach materials, identifying effective communication channels, and developing food education materials — that will help you support your customers in learning about local foods, food preparation, and your farm. ...A description of recruitment and retention of a reliable customer base, templates and systems to stay engaged with your customers, and a guide to creating food education components are detailed for you to follow in creating your own CSA program for families with limited resources or using SNAP benefits. …Ideas for partnerships to enhance your marketing and support food education at a low cost (or free).
We hope the materials and presented in this toolkit guide your steps in creating a CSA program to engage SNAP shoppers. Please feel free to copy and adapt these materials in ways that best meet your needs. [Signatures]
