WSG Brand Book

Page 1


Table of Contents

INTRODUCTION IN THE PRESS

RESIDENTIAL PORTFOLIO

COMMERCIAL PORTFOLIO

THE BEVERLY HILLS ESTATES BROKERAGE

THE WATSON SALARI GROUP

The Watson Salari Group is dedicated to creating a REAL ESTATE experience for our clients like no other. With unparalleled knowledge of the market and an extensive network of LOYAL industry RELATIONSHIPS , we provide access to properties other agents never knew existed, delivering exclusive deals that far surpass our client’s expectations.

Our Experience

The Watson Salari Group

The Watson Salari Group is the premier real estate partnership of founders Brent Watson, and Marco Salari. With 35+ years of combined experience, over $2.5 Billion in career sales, and a consistent place among the top 1% of real estate agents globally - Watson Salari Group is unmatched in transcending the transaction through both discernment and drive.

With one foot anchored in heritage, the Watson Salari Group brings legacy, deep knowledge, and historical richness to both their properties and their business. With over 25 years of experience as an Estate Director at Coldwell Banker, Brent Watson has weathered every possible real estate climate and alchemized each moment to successful results for his clients. Marco Salari’s familial legacy of Italian real estate know-how gives his natural talent deep roots and innate fluency in the language of Real Estate. While every transaction is bespoke in positioning, packaging, and presentation - they stand on the solid foundation of decades of exceptional sales.

With another foot stepping confidently into the future, Watson Salari Group is in the avant-garde of agents responding to the evolving landscape of Los Angeles real estate. With behindthe-scenes access to information, and a keen ability to spot masterpieces before they emerge into the market, Watson Salari Group showcases only the most distinct properties. When working with a client, they astutely identify the central narrative to bring its unique character to the fore.

Exceeding expectations is the expectation at the Watson Salari Group. Salari brings the drive of his professional basketball career to each transaction, and Watson is lauded as a powerful negotiator who leaves no money on the table. Underpinning their determination to achieve an unparalleled outcome every time, is deep care and consideration of their clients, and mutual respect for their partnership. Brent and Marco expertly balance modern with traditional in design and business.

Brent Watson

Co-Principal,

Watson Salari Group

Brent is an expert real estate advisor, renowned for his keen aesthetic eye and profound market knowledge. A curator of exquisite homes, Brent is drawn to truly exceptional, one-of-a-kind treasures.

Brent’s uncanny ability to identify a home’s unique, value-add qualities make him a trusted resource for clients and other industry professionals. His extensive experience with the work of renowned architects, his discretion, and his strength of purpose have led to his representation being particularly sought after amongst buyers and sellers.

Brent has spent over a decade consistently ranked in the Top 1% of real estate professionals, and has 25 years of experience in the pinnacle segment of the market. Brent’s extensive industry knowledge and tenacious advocacy on behalf of his clients make him the perfect partner for a successful real estate transaction.

Marco Salari

Co-Principal, Watson Salari Group

A distinguished professional in the luxury real estate sector, Marco draws upon family ties to the industry: real estate is in his soul.

American-born and Italian-raised, Marco’s former life as a professional basketball player with Italy’s National Team informs his dedication and winning attitude when it comes to working and communicating with his clients. Marco’s philosophy centers around a relationship-first approach built on respect, trust, and integrity. “The more we listen to our clients, the better we understand their needs, allowing us to focus and deliver more than they expect.”

Recognized by top industry publications such as The Hollywood Reporter and LA Business Journal, Marco’s exceptional portfolio speaks to his reputation as a market expert and driving force in the business.

Alexander Mourra

Agent, Director of Operations Watson Salari Group

With over $300 million in closed real estate transactions across Los Angeles and Florida, Alexander Mourra has established himself as a leading force in the luxury real estate market. His proven track record, vast network of resources, deep understanding of architectural design, and sharp negotiation skills have earned him the trust of discerning clients and top-tier industry professionals alike.

Alexander is a key member of the Watson Salari Group, serving as both Director of Operations and Licensed Luxury Agent. In this dual role, he combines operational expertise with hands-on client service—ensuring every transaction is executed with precision, discretion, and care.

Renowned for his market insight, problem-solving abilities, and unwavering attention to detail, Alexander consistently delivers exceptional results. He takes pride in listening closely to his clients' needs and manifesting their visions into reality, all while making the process as smooth and stress-free as possible.

Paloma Pitman

Agent, Watson Salari Group

Paloma’s journey into real estate is driven not only by a love for architecture but also by a strong desire to sell the dream and lifestyle of Los Angeles. With deep knowledge of the diverse neighborhoods across the city, she takes an entire lifestyle approach to helping clients find how they want to live and feel.

Her passion for architecturally significant homes and the unique energy each pocket of the city offers fuels her commitment to making the life you desire here attainable. To her, it all starts with the home—because the right home is where the magic of LA begins.

With a strong background in sales, she brings a strategic and detail-oriented approach to every transaction, focused on delivering the best results for her clients. Known for her calm demeanor and effective communication, she guides buyers and sellers through the fast-paced LA market with confidence.

A member of The Watson Salari Group, she is committed to putting her clients first, she prioritizes relationships over transactions—ensuring they have a trusted advisor long after the deal is done.

"
A Realtor who understands the power of design.
ARCHITECT PAUL WILLIAMS, AIA
FORMER HOUSE OF RONALD REAGAN

IN THE PRESS

Brunello Cucinelli Purchases
Home in Hollywood Hills

Nate Berkus and Jeremiah Brent’s Sprawling Hancock Park Home Officially Hit the Market at $13.795 Million

THE COUPLE PURCHASED THE ESTATE, FEATURED IN AD, FROM FRIENDS CREATOR MARTA KAUFFMAN IN 2016

Just over two years after they purchased their sprawling 1928 Spanish Colonial home from Friends creator Marta Kauffman, Nate Berkus and Jeremiah Brent are putting it back on the market—but not without some notable upgrades and improvements, which they detailed to AD last year.

The designer couple, who have a young daughter, Poppy, originally bought the Hancock Park home from Kauffman for around $8 million in late 2016 and now have the 8,500-square-foot residence on the market for a substantially higher $13.795 million. Comprising six bedrooms and six bathrooms—with a self-contained two-bedroom, one-bathroom guesthouse located just atop a detached three-car garage—the foundational structure and design of the home was to the couple’s liking when they bought it, but, as they previously told AD, they knew that any changes they’d make would simply be “cosmetic.” “We were lucky that the house was in great condition,” Berkus told AD.

“It had been looked after.” Changes that the couple made to the home included installing floors of antique marble to mark off points of entry and transition; replacing fireplace mantels and hardware with antique models; stripping, bleaching, and waxing the existing mahogany paneling in the dining room; adding new fixtures and surfaces to the

eat-in kitchen; and outfitting the home’s many rooms in a distinctly Berks-Brent style—that is to say, in neutral tones with a hint of rustic charm.

“We chose to use more country antiques because they already feel timeworn,” Berkus told AD. “Another ding just adds to the life of the pieces. When you live with a small child, you don’t want to feel beholden to your possessions.” One of the highlights of the home is undoubtedly the master suite, which features two his-and-his closets. “Separate rooms are essential,” Brent said. “When you marry a triple Virgo, there’s no way to meditate the stress away.

Good closets make for a good marriage.” In addition to the many amenities that the home itself offers, the grounds feature a pottery room, a side motor court, and a rear garden perfect for entertaining or just a fun family weekend at home, with a koi/turtle pond, an outdoor fireplace, a wet bar with BBQ grill, and organic gardens. Also of note (and left untouched by the designer pair) is a 200-yearold oak tree that, according to Berkus and Brent, helped sell them on the home when they purchased it in 2016. “We pictured Poppy, and eventually the rest of our family, playing under that tree, and we thought this was a place we could put down roots,” Brent said.

Watson Salari Group

Exits Official for The Beverly Hills Estates

Screenwriter-Designer Duo,
Jhoni Marchinko & Antonia
Hutt, Lists Longtime West
Hollywood Home

Brent Watson and Marco Salari, Represent Exclusive Architecture with their Portfolio

of Bespoke Global Properties

5201 EL MIRADOR DRIVE

Watson Represents David Hockney on the Sale of His Malibu Beach House and Studio

"
Watson Salari Group understood what we were looking for and actively sought out and delivered an amazing property with what we would consider 'white glove service'.

RESIDENTIAL PORTFOLIO

HANCOCK PARK
Villa Vendôme
ARCHITECT FRANK MELINE, AIA

335 Rimpau Boulevard

ARCHITECT KURT MEYER-RADON

457 20th Street

SANTA MONICA THE WATSON SALARI GROUP
ARCHITECT HAGY BELZBERG, AIA, 2024
ARCHITECT ROBERT L. EARL, AIA

Iconic Design of Visionary Architect

Harry Gesner AIA, 1970

ARCHITECT PAUL WILLIAMS, AIA

"

Brent and Marco are consummate professionals who sold our house above asking price before it launched on the market and multiple listing platforms.

Mid-Century Modern

Reinterpreted

by

Interiors by

Brad Dunning Design

1853 N Vista Street

HOLLYWOOD HILLS
ARCHITECT ARTHUR R. KELLY, AIA

Iconic Mediterranean Villa in the Coveted Bird Streets

ARCHITECT RICHARD ROBERTSON III, AIA

1178 Stunt Road

MALIBU
SADDLE PEAK GLASS HOUSE, AUX ARCHITECT, AIA

337 12th Street

SANTA MONICA

1347 N Doheny Drive

BIRD STREETS

"

Brent and Marco understand market conditions and move quickly. I refer to them as the Broker’s Broker and have them represent me on all my transactions.

MELROSE

ARCHITECT MARMOL RADZINER, AIA

HOLLYWOOD HILLS
MONTE SAN SAVINO
Villa Fontarranco Toscana
DESIGNER ANGELIKA SCHUBERT
ARCHITECT TOMAS OSINSKI

200 S Venice Boulevard

GRAND VENICE CANAL
I only work with the best.
PAUL ZUCKERMAN "
BALDWIN HILLS
ARCHITECT HARRY R. HARRISON, AIA
ARCHITECT DONALD POLSKY, FAIA

Iconic Sierra Towers 9255 Doheny Road

ARCHITECT JACK A. CHARNEY

COMMERCIAL PORTFOLIO

"

Watson Salari sold my personal home and negotiated our L.A. gallery lease. Simply the best representation.

HOLLYWOOD GALLERY DISTRICT
ARCHITECT JOHNSTON MARKLEE AND ASSOCIATES

ABOUT THE BEVERLY HILLS ESTATES

Brent and Marco created a powerhouse partnership with the Watson Salari Group; one that dominates the market due to their experience, work ethic and negotiating skills. Their abilities know no bounds and puts them in the upper tier of the best of the best. We are excited about the collaborative future between Watson Salari Group and The Beverly Hills Estates.

The firm’s motto: We don’t follow trends, we set them, has led to numerous record-breaking sales along with building the most affluent client property portfolios.

The Beverly Hills Estates is the leading real estate firm in Los Angeles.

The Beverly Hills Estates specializes in architecturally significant and one-of-a-kind properties in Los Angeles.

A. QUINCY JONES
PAUL MCCLEAN
JOHN ELGIN WOLF

XTEN ARCHITECTURE

ZAHA HADID
PAUL WILLIAMS

NILE NIAMI PLANNED TO LIST THE ROUGHLY 105,000-SQUARE-FOOT LOS ANGELES MEGAMANSION FOR $500 MILLION. INSTEAD, THE HOME WAS AUCTIONED OFF FOR $126 MILLION, LEAVING A TRAIL OF DEBT IN ITS WAKE.

Real-estate agent Rayni Williams stood under the hot Los Angeles sun, her Manolo Blahnik heels digging into the dirt of a vacant development site priced at $8.995 million on tony South Mapleton Drive. It was 2011, and she was waiting for a potential buyer.

A man emerged from a silver Rolls-Royce Ghost, dressed headto-toe in light-colored linen with a deep tan and dark, slickedback hair, Ms. Williams said. She handed him the heavy roll of architectural plans that had been drawn up for the site, which he slammed down on the hood so hard she said she feared had dented it. He declared, “I’m gonna make an offer.”

“Who is this guy?’ Ms. Williams said she recalls thinking when he announced such a quick decision.

The guy was Nile Niami, then an up-and-coming developer in his early 40s with ambitious plans in the L.A. spec-home space. A few years later, he would start building his magnum opus: a Bel-Air megamansion he called “The One,” which he planned to put on the market for $500 million, making it the world’s priciest listing.

Earlier this year, the financial woes of Mr. Niami’s signature project reached a climax, ending a saga that had captivated L.A. real estate observers for a decade. Mr. Niami’s quest to build one of the biggest and most luxurious houses in American history-a roughly 105,000-square-foot megamansion with a nightclub and five swimming pools-had gone awry amid unpaid debts and a bankruptcy proceeding. In March, The One sold at auction for just $126 million plus commissions and fees, far less than the roughly $190 million debt outstanding on the house, according to bankruptcy filings.

Mr. Niami said through a spokesperson that he and his ex-wife Yvonne Niami ended up losing $44 million on the project, “plus 10 years of my life.”

“He really revolutionized Los Angeles real estate, because he took risks that nobody was willing to take,” said Ms. Williams of The Beverly Hills Estates, who later worked on the sale of The One with her husband, Branden Williams.

Our Profile

REPRESENTED BUYER & SELLER IN HIGHEST SALE IN BEL-AIR IN 2021 $141,000,000

AVERAGE SALES GROWTH YEAR-OVER-YEAR SINCE STARTING THE BROKERAGE 45%

CURRENT REPRESENTATION OF ACTIVE AND OFF-MARKET INVENTORY $1.75B+

SALES CONDUCTED WITH OTHER AGENTS IN THE FIRM IN 2023 OVER $2M+ 39%

The Beverly Hills Estates Hometown Advantage

The Beverly Hills Estates provides its client base of celebrities, Fortune 500 executives and government officials with a unique, door-to-door white glove concierge service to suit its client’s ever-changing demands.

Representation of The Beverly Hills Estates spans from exclusive properties in the Trousdale Estates, vast beaches of Malibu, ultra moderns on the Sunset Strip, mansions of San Marino and more.

The Beverly Hills Estates’ record-breaking successes since it’s inception in 2021.

BEVERLY HILLS

$1,686,273,445

$1,161,106,772

$1,205,650,730

SUNSET STRIP/HOLLYWOOD HILLS

$846,142,106 MALIBU

$515,539,500

VANTAGE DESIGN GROUP
The Beverly Hills Estates’ offers clients a comprehensive suite of real estate services.

COMPREHENSIVE MARKET ANALYSIS.

EXPERT PROPERTY VALUATION.

CUSTOMIZED MARKETING AND ADVERTISING STRATEGY.

PROFESSIONAL PHOTOGRAPHY AND VIDEOGRAPHY.

HOME STAGING AND DESIGN CONSULTATION.

LISTING AND OPEN HOUSE COORDINATION.

TARGETED PROPERTY PROMOTION TO PROSPECTIVE BUYERS.

DETAILED PROPERTY LISTINGS ON TOP REAL ESTATE WEBSITES.

STRATEGIC PRICE NEGOTIATION.

CONTRACT REVIEW AND EXECUTION.

COORDINATION OF HOME INSPECTION AND APPRAISAL.

LEGAL GUIDANCE AND CONTRACT DRAFTING.

FINANCING AND MORTGAGE ASSISTANCE.

REFERRAL TO TOP-RATED VENDORS FOR HOME REPAIRS AND RENOVATIONS.

CONCIERGE SERVICES FOR BUYERS AND SELLERS.

LUXURY RELOCATION ASSISTANCE.

INTERNATIONAL PROPERTY INVESTMENT GUIDANCE.

ACCESS TO OFF-MARKET PROPERTIES AND POCKET LISTINGS.

PERSONALIZED PROPERTY SEARCH AND ACQUISITION SERVICES.

PROPERTY MANAGEMENT SERVICES.

INVESTMENT PROPERTY ANALYSIS AND GUIDANCE.

ACCESS TO A NETWORK OF HIGH-NET-WORTH INDIVIDUALS AND POTENTIAL BUYERS.

LONG-TERM REAL ESTATE INVESTMENT PLANNING AND CONSULTATION.

"

Brent and Marco have represented us in multiple real estate trades. We would unreservedly continue to turn to them for any real estate transaction in the future.

BRENT WATSON

310.600.9119

brent@watsonsalari.com

DRE 01183125

MARCO SALARI

424.305.7788

marco@watsonsalari.com

DRE 02053875

ALEXANDER MOURRA

424.333.4608

alex@watsonsalari.com

DRE 02099129

PALOMA PITMAN

213.415.4536

paloma@watsonsalari.com

DRE 02220870

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