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DR. GREG OGATA 2015 WSDA PRESIDENT th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 1
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WSDA President Greg Ogata and his wife Pon. Photo by Anita Nowacka
WSDA news
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editorial
5
guest editorial
6-13
Cover story by Rob Bahnsen Cover story photos: Anita Nowacka
cover story
14-15
membership news
16-21
hod recap
22-23
wdia news
25
wsda news
26-27
members giving back
issue 1 · october 2014
29 newsmakers 30-31
the source: stuart silk architects
32
component cde
33
in memoriam
39
membership marketplace
41, 43, 45 46
classifieds parrish or perish
Like us on Facebook: www.facebook.com/WashingtonStateDentalAssociation WSDA News Editor Dr. Mar y Jennings Editorial Advisor y Board Dr. Victor Barry Dr. Richard Mielke Dr. Jeffrey Parrish Dr. Rhonda Savage Dr. Robert Shaw Dr. Mary Krempasky Smith Dr. Timothy Wandell Washington State Dental Association Dr. Gregory Y. Ogata, President Dr. Bryan C. Edgar, President-elect Dr. D. Michael Buehler, Secretary-Treasurer Dr. David M. Minahan, Immediate Past President Board of Directors Dr. Theodore M. Baer Dr. Marissa M. Bender Dr. Dennis L. Bradshaw Dr. Ronald D. Dahl Dr. Christopher Delecki Dr. Gary E. Heyamoto Dr. Eric J. Kvinsland
Dr. Dr. Dr. Dr. Dr.
Bernard J. Larson Cynthia R. Pauley Lorin D. Peterson James W. Reid Ashley L. Ulmer
WSDA Staff: Executive Director Stephen Hardymon Senior Vice President/ Assistant Executive Director Amanda Tran
Senior Vice President of Government Affairs Bracken Killpack
Association Of fice: (206) 448 -1914 Fax: (206) 443 -9266 Toll Free Number: (800) 448 - 3368 E- mail: info@ wsda.org/w w w.wsda.org
Art Director/Managing Editor Robert Bahnsen
In the event of a natural disaster that takes down the WSDA web site and email accounts, the WSDA has established a separate email address. Should an emergency occur, members can contact washstatedental@gmail.com.
Manager of Continuing Education and Speaker Ser vices Craig Mathews Government Affairs Coordinator Michael Walsh
Vice President/Chief Financial Officer Peter Aaron
Public Policy Coordinator Emily Lovell
General Counsel Alan Wicks
Membership Manager Laura Rohlman
Vice President of Operations Brenda Berlin
Exhibits and Sponsorship Ser vices Coordinator Katie Olson
Vice President of Communications Kainoa Trotter
Bookkeeper Joline Hartman Office Coordinator Gilda Snow
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The WSDA News is published 8 times yearly by the Washington State Dental Association. Copyright © 2014 by the Washington State Dental Association, all rights reserved. No part of this publication may be reproduced without permission of the editor. Statements of fact or opinion are the responsibilit y of the authors alone and do not express the opinions of the WSDA, unless the Association has adopted such statements or opinions. Subscription price is $65 plus sales tax per year for 8 issues of the News. Foreign rate is $97.92 per year. Advertising is published as a service to readers; the editor reserves the right to accept, reject, discontinue or edit any advertising offered for publication. Publication of advertising materials is not an endorsement, qualification, approval or guarantee of either the advertiser or product. Communications intended for publication, business matters and advertising should be sent to the WSDA Office, 126 NW Canal Street, Seattle, Wash. 98107. ISSN 1064-0835 Member Publication American Association of Dental Editors. Winner: 2014: ADA Golden Apple Award for Outstanding Achievement in the Promotion of Diversity and Inclusion, 2013: Journalism Award, Platinum Pencil, 2012: Journalism Award, Best Newsletter, Division 1, 2012: Platinum Pencil Award Honorable Mention (2), 2008: Best Newsletter, Division 1, 2007 Platinum Pen Award, 2006 Honorable Mention, 2005 Platinum Pencil Award, 2005 Publication Award; International College of Dentists
table of contents issue 1, october 2014
a day in the life
editorial dr. mar y jennings
Pay your danged PAC dues! One of my undergraduate professors once told us he was going to provide information so valuable that we would demand to pay extra at the end of the course. I didn’t recognize it at the time, but he was right. I wish I didn’t, but I use his information on personality disorders almost every day. That’s how I feel about ADPAC, the American Dental Political Action Committee. I wish we did not have problems, but now that I know we do, I pay more than the suggested dues. In Washington State, ADPAC dues are part of our voluntary dues. Only around 400 out of about 3,400 of us actually pay ADPAC dues. Nationally 18 percent of dentists contribute to ADPAC. I find that distressing. The National Trade Association average for PACs is 14 percent. With insurance companies and the Affordable Care Act looming, I suspect we may have more to lose at this time than many businesses. I think the low percentage is due to a failure to communicate the value of our PACs. Here is the bottom line you need to know about dental PAC’s. ADPAC is our National PAC. DentPAC is our state PAC. Our WSDA House of Delegates recognizes DentPac’s value and return on investment and has mandated a minimum of $75 dues for our members. We could use more. It is against the law for associations to donate directly to candidates. We know that votes cannot be bought. We also know that we need to educate and influence our elected officials so they can do the right thing in areas where they have no expertise. Most of us pledged an oath to promote the health of the people we serve. ADPAC is part of the physical enactment of that oath. There is no polite way to say this, but in America, money buys influence. Mr. Smith now needs a full pocketbook to get his point across when he goes the capitol. I don’t make the rules… ADPAC dollars help keep healthcare policy sane. Legislators write laws. Agency workers interpret laws and create policies and rules. We need to influence rational decision making at all levels. Political watchdog, OpenSecrets.org, ranks the American Dental Association as third in our “Health Professionals” category. They term us a “Heavy Hitter.” We raise around $1.6 million per year. It is important to note that over 2,400 dental students contribute and participate in ADPAC. We know from the 183 University of Washington dental students participating in Dental Action Day last winter that this generation both values and needs advocacy. There are more than 3,000 federal bills a year put forth that affect dentistry. ADPAC predicts that of the 468 political races in this aggressive election year, ADPAC will be active in 351. We have two dentists in the House of Representatives, Paul Gosar (AZ) and Mike Simpson (ID). We may add Dr. Babin from Texas. I have served on the ADA Council on Government Affairs for the last four years. From this seat, I can see the impact our leaders and staff make on dental public policy. At the moment, things are pretty sluggish in D.C. That does not matter. We keep working. We are building relationships with the leaders that interpret laws and are working at ground level on specific dental regulations. ADPAC et al has prevented funding for the ACA’s Dental Therapist Demonstration for the fifth consecutive year. We opposed Senator Bernie Sanders’ Act that would have allowed federal agencies to hire midlevels. We supported the Federal Student Loan Refinancing Act and the Student Loan Interest Reduction Act. We are working to control unfair RAC audits. We are trying to reverse the Medicare “opt in” burdensome paperwork issue. We pushed to adopt the Pro Bono Dental Care Act and to prevent drug shortages. The impact list is huge and comprehensive. It ranges from fluoride and school snacks to hydrocodone and ERISA reform. But there is still much to do. The ADPAC Committee would like to raise the national bar to 25 percent of members participating. That means we want you to pay $50 for a benefit that holds the line on stupid policies and the well intentioned fools who write and interpret them. Past WSDA President Dr. Mark Walker is known to say that he only wants all your money and all your time. I want your empathy, support and encouragement to put good dental sense into policy. I want you to realize and take to heart what can befall us if we are not ever diligent in safeguarding our profession. I want you to participate in Dental Action Day and help us by our sheer will to keep dentistry sane. I want you to think carefully about your dues statement that is soon to arrive. Please engage in dentistry and at the very least…pay your danged PAC dues!
Dr. Mary Jennings Editor, WSDA News
“There are more than 3,000 federal bills a year put forth that affect dentistry. ADPAC predicts that of 468 political races in this aggressive election year, ADPAC will be active in 351. We have two dentists in the House of Representatives, Paul Gosar (AZ) and Mike Simpson (ID). We may add Brian Babin from Texas.”
Dr. Mary Jennings, WSDA News editor, welcomes comments and letters from readers. Contact her at her email address:mjenningsdds@gmail.com.
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If I had to choose one word to sum up my first House of Delegates experience, I would choose fun. Surprised? Don’t be. Sure, there was a fair amount of parliamentary procedure and some passionate debate, but the overall mood of the entire weekend was that of camaraderie and common purpose. Whether from the left or the right, small town or big city, we were there to support organized dentistry and the WSDA. As a new Delegate, the HOD was definitely a learning experience — just hearing the reports emphasized how much work goes on behind the scenes to run the Association. From budgets and audits, political interests, dues and elections — there were a huge number of topics covered. But the House isn’t a free-for-all — there are procedural guidelines to become familiar with. Thankfully, Speaker of the House Dr. Mary Krempasky Smith and General Counsel Alan Wicks held a “crash course” the night before the first business session to help prepare the new Delegates. Once the House was in session, Dr. Smith kept proceedings on course with her smooth, but firm, guidance and knowledge of all things parliamentary. Now, on to business. Two top issues for the WSDA in 2015 are: • LifeMap “dollar-based-dental” coverage (DBD) — a great, WSDA-endorsed alternative insurance that will benefit both patients and providers. While similar to direct reimbursement, LifeMap’s DBD is funded through employer-paid premiums and requires no provider contract or negotiated fee schedule. We’re encouraging all members to look into this exciting opportunity as it rolls out in early 2015. • Corporate Dentistry — As a state Association, we’re dedicated to upholding the dignity of our profession as well as protecting our patients. To that end, the WSDA has initiated a complaint against Pacific Dental Service with the licensing division of the DOH, and has gone a step further and filed a complaint with DQAC against a dentist with an ownership stake in PDS. Beyond business there was much cause for celebration — we honored Drs. Amy Winston and Bart Johnson for their passionate commitment to the most hard-to-treat patients at the Citizen of the Year dinner, and we voted to make WSDA Executive Director Steve Hardymon an honorary member of the Association (for only the sixth time in the Association’s storied history) to commemorate his many years of outstanding service. His leadership is exhibited at least in part by the growth of the WSDA. While membership in organized dentistry is shrinking nationwide, we’ve posted a 1 percent increase in the last year! Of specific interest to recent graduates, Dean Joel Berg of the UWSoD spoke regarding the exciting things happening there — most importantly the implementation of new curriculum, which will begin next year. In addition to changes in how core sciences and preclinical courses are taught, an emphasis on practice management during dental education will no doubt help young dentists prepare for the challenge of running their own practice. There was even a bit of fundraising accomplished to support the Washington Oral Health Foundation. Some very fine wines were donated for the “Dazzling Dozen” silent auction, and the celebrated rock-paper-scissors competition was a definite hit! Congrats to Dr. Sherkat for her decisive win! It was exciting to be a part of the process and learn about structure and operations of our Association — I would recommend it to every member who has the time to devote to becoming a Delegate. 2015 will be another great year for WSDA. Sound financials, strong leadership, and core values will ensure our continued success.
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Dr. Stephen Rupert HOD Alternate Delegate
“As a new Delegate, the HOD was definitely a learning experience — just hearing the reports emphasized how much work goes on behind the scenes to run the Association.”
guest editorial dr. stephen rupert
My first year at the HOD
cover stor y your wsda predisent: dr. greg ogata
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The last two years have been full of trials for WSDA’s newest president. We talk with him about surviving a stroke, moving forward, and what he expects his biggest challenges will be.
Three generations of Ogatas gathered on a sunny day in July. Left to right: Austin, Pon, Dr. Greg Ogata, Kiana, Dr. Yoshitaka Ogata, Carson, Mabel Ogata.
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Photo by Anita Nowacka
2015 WSDA PRESIDENT
cover stor y your wsda predisent: dr. greg ogata
DR. GREG OGATA
cover stor y your wsda predisent: dr. greg ogata
“Greg was a remarkable leader at Seattle-King — he was the first president with the new Executive Director, and facilitated a shift from a more passive role where the ED did everything to one where the president was quite active. That has held to this day, so it was a watershed moment in Seattle King. I thought he did a very good job. One of the things he has done consistently well is that he really relates to the young dentists or the young at heart.” — Dr. Doug Walsh
If you’ve ever met WSDA President Dr. Greg Ogata you won’t likely forget him; a man of boundless energy, Ogata’s booming timbre often precedes him, reverberating well beyond the space he occupies. Lively by nature, the former college lacrosse player seems to always be on the move, with boyish enthusiasm and a quick smile for all he encounters. All of that makes it hard to believe that two years ago we came close to losing him, when he suffered a stroke at the House of Delegates. It’s been a formidable journey for him, though some would argue that the cost was high — Ogata sold his practice last year and is now on disability. In truth, any stroke you survive while retaining most of your mobility can be considered a triumph. For Ogata, it wasn’t immediately apparent that would happen.
Starting out
Ogata found his way to dentistry at home — his father, Yoshitaka — whom we profiled here in the May cover story about race and dentistry — was one of the state’s first AsianAmerican dentists, and was also an orthodontist. In fact, when he was growing up, Ogata would help out in his father’s office, and often accompanied him to conferences around the country. Greg and his brother Randy both became orthodontists like their dad, while sister Julie is an Emmy-winning television reporter and anchor, and brother Brett is a successful high school football coach. And while Ogata asserts that his parents never pressured their children to succeed, all four likely inherited the drive to excel from them. Ogata relates, “Dad didn’t pressure me to become a dentist, but all of my dad’s friends were super nice, and it seemed like they were really happy. It didn’t look like a bad life. I graduated from Whitman with a degree in political science, but once I made the decision to go to dental school, I needed some hard sciences — I needed to catch up.” Ogata went to the UWSoD, where he picked up the courses he didn’t have – genetics, anatomy, organic chemistry and the like, before heading off to ortho school in St. Louis. While at St. Louis, Ogata made a lifelong friend in Dr. Kevin Walde, Associate Professor in the orthodontic program. Walde says, “He’s a gregarious, happy person which is important in our work – he connected with the kids really well. He is incredibly outgoing, skilled and talented, and he’s easy to get along with. We’re so proud of him – all of us who had anything to do with helping him on the road to his success!” St. Louis is also where Ogata met his wife Siamphone, or Pon, who had just immigrated to the US from Laos (where her family faced arrest for wanting to leave the country) to start a new life in America. Pon — who has an easy, genuine smile and a bright, sunny personality — was working at McDonalds to support herself, trying to learn English, and finding her way in the states when she met Ogata. He explains “She was a patient of a classmate of mine, and he thought we would get along well.” But Ogata was in a relationship when they met, and it was only after meeting Pon that he realized he might be with the wrong person. He says, “I was drawn to her because she always seemed like she was having fun, and was always smiling.” Their first date was at Ted Drewes’ Frozen Custard, a St. Louis institution and a favorite spot for them to visit when they’re back in town. The couple has three children: Austin, 15, an athlete like his dad who is currently studying for his black belt in Karate; Carson, 13, the family mathematician who hopes to work in the computer games industry; and Kiana, 10, a precocious, engaging girl who says that among her favorite activities is “stealing the spotlight from my father…Did you see me at the House of Delegates this year?” she inquires. Those there saw her stand and address the crowd of nearly 100 adults as if she were talking with her girlfriends. “She’s fearless, my little girl,” says Ogata. They’re a close family, participating in all manner of activities together (see their fun movie and television picks, opposite page) — sports, video games, even acting — yes, acting. Ogata and Austin have worked in two musicals together — Oklahoma and Cinderella — at local community theaters. Director and friend Paul Linnes says, “He’s a pretty good singer and dancer with a lot of energy. As you can imagine, he’s always willing to give it all he’s got, just as he did with his recovery from the stroke. As he started doing better in therapy, I think he felt better about the prospect of how his life was going to change —
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2012 House of Delegates
Fearless or not, the children got quite a scare that September in 2012. The House was in Walla Walla, Wash. that year, and it would go down as the year of accidents and health scares — with Ogata’s stroke, another delegate’s harrowing bicycle accident, and still another who suffered from food poisoning. Ogata was running for Vice President opposite Dr. Laura Williams, and he arrived for their scheduled debate pumped for action. It wasn’t until midway through the spirited engagement that he sensed anything was amiss, recalling, “My hand started to shake, and I tried to write a note and all I could do was scribble gibberish. Then my legs started to shake — so badly that I had to hold onto the podium to finish the speech.” He was pleased with his debate performance, and attributed everything to nerves, figuring that some water and a little downtime would bring him back to normal. When after 30 minutes he still didn’t feel well, he started to wonder if something more serious was happening physically. He asked his friend Dr. Doug Coe if anything looked wrong, and Coe confirmed his fears: his face was indeed drooping. Ogata convinced his friend to spirit him away to the hospital without alerting his parents — he didn’t want to worry them unnecessarily. And, while it was a Level 1 stroke initially, something happened later in the evening – Ogata became agitated and his symptoms started to worsen and affect his ability to walk. It was a troubling development, exacerbated by the fact that they were hundreds of miles from home.
Airlifted to Portland
Like so many small communities, the hospital in Walla Walla was affiliated with a much larger ER center — theirs was in Portland, Ore. The decision was made to airlift him there, where his condition began to worsen — “They tried to raise my blood pressure using medications, but that made my arm stop working entirely. It was a scary time — as everyone knows ERs aren’t a fun place to be no matter how you feel.” In a few days they took him by ambulance to Swedish Hospital’s Cherry Hill campus in Seattle so that Ogata could be closer to home and family. “When I got to Cherry Hill the first day I panicked a little. I couldn’t move, couldn’t get up, and I think I was beginning to realize the severity of what had happened. I had the nicest Occupational Therapist who recognized this, and asked if I’d had a shower. I hadn’t — in five days! She was amazingly positive. I couldn’t do anything by myself, I had to either have my mother or Pon help me. I felt like I was trapped in someone else’s body — I was sending the same signals to my body, but nothing was happening.” Ogata was about to start one of the most challenging periods of his life: the long slog back from a devastating injury.
Relentlessly committed to recovery
When he first had the stroke, Ogata did not have the use of his right arm, had slurred speech, and had difficulty walking, but today he walks and drives with ease, and there is no perceptible lag in his speech. Dr. Doug Walsh, former president of WSDA likened Ogata’s recovery work this way, saying, “I’m sure if you polled his PT people, you would find that his recovery has been remarkable. He has been relentlessly committed to rehab, and was an absolute model for any of us to follow, should we have a similar incident. He has shown remarkable commitment and courage.” Ogata credits his family, and most importantly, Pon, for his recovery to date, saying “I could not have done it without her. She took care of all the details — took me to everything, scheduled all of my appointments, and dealt with the insurance — all of which allowed me to focus on my recovery.” The kids helped, too — the boys assisted Greg with his exercises, and Kiana helped relieve painful muscle tension with massage. “The thing they don’t tell you is that you’re in pain all the time because your muscles fire continuously.”
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BONDING TIME: Having young kids means finding lots of ways to stay amused. Luckily Ogata has a youthful take on film himself. Here are some favorite movies they watch together. Zombieland: Woody, Emma, everyone
here is famous and Bill Murray too! And remember to enjoy the little things like Twinkies.
* Editor’s Note: Ogata wasn’t really in Monty Python and the Holy Grail
Monty Python and the Holy Grail: Everything and it was done on no budget!
Scott Pilgrim v the World: Anime-music
-video game mashup. Slightly Random but remember “vegan gives you superpowers?”
Major League: Pre-crazy Charlie Sheen
and Wesley Snipes. Bob Euker, The President from “24” and the wonderful Rene Russo. Bring Cleveland baseball back to life.
Ghostbusters: Endlessly quotable and fun to explore with kids.
cover stor y your wsda predisent: dr. greg ogata
both he and Pon have gotten used to this ‘new normal.’ Greg and his family are just one example of the kind of great people I’ve met in community theater. I’m amazed at the time they’re willing to commit over and above their busy lives.”
cover stor y your wsda predisent: dr. greg ogata “Family is everything,” says Ogata, who saw that adage come into focus even more clearly following his stroke. Whether acting with Austin, playing video games with Carson, or catching snowflakes with Kiana, Ogata and his wife, Pon, dote on the kids and spend as much time as possible with them. 1 0 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
cover stor y your wsda predisent: dr. greg ogata
Background photograph by Hilling Design. Others provided by Dr. Ogata. Kiana’s photo by Anita Nowacka
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cover stor y your wsda predisent: dr. greg ogata
SPECIAL THANKS: While recovering from his stroke, Ogata relied heavily on his study club to help run his practice and see his patients. He is grateful to each of them for their help during the transition period:
Dr. Dr. Dr. Dr.
Sara Cassidy Ohie Charunkoel Mario Chorak Bobby Cohanim
Dr. Dr. Dr. Dr. Dr. Dr. Dr. Dr. Dr. Dr. Dr. Dr.
Joe de Jesus Kortne Frederik Lindsey Helgen Jack Hou Jeff Kashner Chris Manley Tori Mathys Kirby Nelson Randy Ogata Bart Soper Travis Sorensen Darin Vierra
Friends and colleagues all chipped in — his study club came in after the first week and covered all of Ogata’s appointments. Ogata says, “We have a mutual aid agreement that stipulates if one member is unable to practice, the other members of the study club will take over the practice for up to six months. They filled up my workdays except for the first few days after my stroke — pretty much every day was covered. Joe de Jesus came from Olympia and took a lot of Mondays because he worked Tuesday through Friday at his practice, and other friends were all so gracious to help out. It made me feel really good about my friends. My staff was so impressed by people like Jack Hou, Darin Vierra, and others (see the complete list at left). It also put Pon at ease. And the thing I wanted most was to ensure that my patients were cared for.” Ogata wanted to be sure that his loyal staff got a shout out as well, saying, “Diane and Roxy really went above and beyond the call of duty — as did all of my staff. It was amazing!”
A reality check
Matt French from WDIA helped clarify insurance issues for the Ogatas, Jennifer Freimund of SKCDS often leant assistance, and good friend and mentor Gary Inman later helped guide Ogata through the difficult decision to sell his practice. Ogata initially assumed he’d be back to work within six months, but as it became increasingly clear that wasn’t going to happen, his focus shifted, and he placed a call to Inman. The two had served with on the Council on Governmental Affairs at the American Association of Orthodontists and become friends over the years. Inman says, “I was a sounding board and helped him talk through it. He needed someone he could trust to provide fatherly advice. I knew Greg, and that he had a young family. I could tell that he was anxious to get back to work, but I could also tell that the stroke had affected him, and that the likelihood that he would ever return to work as an orthodontist was greatly diminished. We looked at the math, and it didn’t behoove him to go back and reinvent his practice. Starting all over again is so tough, and after the stroke even if he could have practiced things would have been harder and efficiencies would have been restricted. I just felt like it didn’t make sense. He obviously faced a major adversity with his health, and it’s unfortunate that he had to retire, but his mind is still in top shape. He has a lot to offer still, if not in the practice of dentistry, then as a consultant to the industry.” If he had to sell, Ogata wasn’t going to sell to just anybody, though — it had to be a good fit. Dana Bailey, Principal of Pacific Cascade Middle School where Ogata’s kids were students knows this first hand — her children are patients in Ogata’s practice, and stayed on after the sale. Bailey says, “He waited until he found just the right person, and as a family still in braces, we appreciated it and have had a seamless transition. Initially, his study club covered his practice, which is an indicator of having friends who really care about you. It was amazing that they were willing to step in and take care of things until he was able to make a decision. That doesn’t happen to people who are loosely connected, it comes with people who are tight. Something about him inspires others to be their best — because when he was in need, there wasn’t a break in the practice. He looked really carefully for someone to sell his practice to — Dr. Robert Trujilo is young, and vivacious, and such a good fit for our family — and it says something that all of Dr. Ogata’s staff has stayed on as well.” For his part, Ogata admits he was forced to do a reality check. For the time being, the practice of dentistry is not part of his reality, though he doesn’t completely rule it out in the future. In truth, the rate of recovery is greatest in the acute and post-acute periods — weeks and months after a stroke. But even if Ogata can’t perform dentistry, he could easily serve in another capacity within the dental industry. Friend Joe de Jesus agrees, saying, “We talked about how the stroke has affected him. He really struggled with giving up his practice, he did not want to. He asked my advice because he considers me to be
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The year ahead
Ogata doesn’t have to get too worked up about what the future holds for at least another year. For now, the business of being president is filling up his schedule nicely. Between meetings for the WSDA, the AAO, the ADA, his study club, various visits with physical therapists and occupational therapists, and shepherding his children from games to school to…you get the picture. Ogata is almost lucky not to have a practice taking up his time. As any past president will tell you, the year is filled with activities, all of which are vital to the post. In fact, Walsh implores Ogata to take advantage of the wealth of information the group possesses, saying, “My advice? Take advantage of all the past presidents — keep us in the loop. Greg benefits from sitting down with people and mapping his year out. He’s inclusive, and people will be flattered that he has included them in his plans. He is great at making overtures to keep people connected. We have a busy year with changes in lobbyists, changes in Olympia, Steve leaving — I think this would be a great year for any president to reach out — which he does very well.”
A busy year, indeed
Former president Jeff Parrish recently quipped, “If you survive this year, you’re doing good,” but Ogata is unfazed — he acknowledges the challenges ahead, but with his characteristic optimism, says, “I think this will be one of the toughest years we’ve ever seen. We’ve got corporate dentistry challenges, and we still have Native American Tribes trying to place midlevel providers, so that issue may still have some life. We may be holding back the tide like the Dutch boy and the dyke.” In a recent conversation with WSDA Lobbying team comprised of Dave Mitchner, Linda Hull, Brad Boswell, and Vicki Christophersen, Mitchner warned Ogata “You’re in for a hell of a year, one of the worst years ever.” Ogata says, “It could be a little extra challenging because we’re losing Steve, too, but the Board and I have tremendous confidence in Bracken Killpack, Steve’s successor. He’s bright, he’s capable, and he’s surrounded by great senior staff.” Ogata is eager to roll up his sleeves and work on old problems, too — “I would like to help develop innovative strategies on some of these issues, because I believe we can turn the tide on some of this. We can turn Kellogg’s model of midlevel providers to the residency model — it’s a better deal for everyone. We have innovative models like the ones Bart Johnson and Amy Winston are rolling out, and we’re seeing that they’re more productive and offer more comprehensive care. By pairing residencies with FQHCs, we get to train docs and get the best care to patients. As an added bonus, tenured dentists have the opportunity to teach the next generation.” Ogata is excited about the Association’s move to tackle corporate practices head on, noting that it’s the best way for the WSDA to ensure that only a dentist can own a practice, and he’s a proponent of bettering our internal conversations with our components. “ I’d like to be a part of that process as much as I can. What’s important about the Board is that when we’re sitting at the table, we want to hear all sides. Let’s hash it out and hear every perspective — but then when we take a vote whether you were in favor of it or not, we present a solid front as an Association. We’ve always done that.”
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congressmen and women would present to our meetings, Greg was totally comfortable talking with these people – for most it is a little intimidating. If Greg was intimidated, you sure couldn’t tell. I knew that he could handle himself in any situation. And even after the stroke, that remains unchanged.” — Dr. Gary Inman
cover stor y your wsda predisent: dr. greg ogata
level headed, but all I could offer up were pros and cons. He’s done great with it. Once he made the decision, he never looked back. The new paradigm of income may be different, but he’s enjoying his time.” continues, saying, “I see some type of consulting business for Greg in the future. With the ACA, there will be considerations in both orthodontia and general dentistry that may require consultations from experts, and Greg would be a perfect fit for something like that. Whether it’s because DSHS wants limitations on orthodontic care or they need an expert to delineate those criteria, he’ll be just the type of expert they would call on. And while he may no longer be able to do the hands on work, he’ll do well with the “brains on” work. I think he’ll find a different way to be involved.”
“I could tell from the get-go that Greg was going to be a star — he thought about things, asked good questions, was not intimidated by anything. When
membership news wsda academy, leadership institute, mentor reception
Drs. Suetsugu, Russell, and Ronngren
Congrats to 2014 Leadership Institute grads! The WSDA would like to congratulate recent Leadership Institute graduates Drs. Heather Ronngren, Nathan Russell, and Miki Suetsugu for their dedication and hard work throughout the year. At the 2014 House of Delegates, Dr. Suetsugu was elected to the Committee on Government Affairs and Dr. Russell was elected to the Committee on Budget and Finance. “We know it can be tough to add another responsibility to your already full plates,” said Kainoa Trotter, WSDA Vice President of Communications, “But we feel that nurturing and mentoring new leaders from within the ranks is the best way to develop the forward-thinkers the Association will need in the future. Our hats go off to the mentor dentists - Dr. Bryan Edgar, Dr. Gary Heyamoto, and Dr. Lorin Peterson — we couldn’t do it without you.” The Institute was designed to foster new leadership in the
WSDA by pairing participants with WSDA Board members who mentor them throughout the process. Besides the scheduled events, participants are encouraged to meet privately with their mentors during the year to discuss perspectives, leadership issues and questions, and to further enhance the collaborative nature of the leadership process. The programming goal is intended to educate and illuminate the leadership process, without overwhelming participants with too many activities.
Want to get involved?
The Institute is currently looking for participants for the upcoming year. If you would like to be involved, please visit http://tinyurl. com/2014LeadershipInstitute, or contact Kainoa Trotter, Vice President of Communications at (206) 973-5218 or kainoa@wsda.org.
UWSoD needs mentors! The WSDA and UW Dental Alumni Mentor Program needs you. Your knowledge and expertise are in high demand as today’s dental students look for guidance navigating the world can you help? The program is flexible. Many mentors and students communicate via phone and email, while others meet in person. You can design your experience to fit your schedule. To become a mentor visitwsda.org/mentor-program/ or plan to attend the annual Mentor Reception on November 20th from 6- 8:30 p.m. at the Burke Museum on the UW campus. RSVP to the reception here: http://tinyurl.com/2014Mentor. Attendance is not mandatory to participate in the Mentor Program. If you have questions about the program please contact Laura Rohlman at laura@wsda.org.
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The Washington State Dental Association was recently awarded three prestigious Golden Apple awards from the American Dental Association: for Achievement in Dental School/Student Involvement in Organized Dentistry; Promoting Diversity and Inclusion; and an additional award in an open category for “The ACA and You,” an insert that appeared in the WSDA News. The awards, now in their 26th year, are given to constituent and component dental societies in recognition for their leaders, members and staff. Mr. Stephen Hardymon, Executive Director of the WSDA said, “This is a direct reflection of the hard work by the Board and the staff in setting a very high standard for others to follow. I would like to congratulate them for thinking outside the box, taking calculated risks and not accepting average as a standard.” “The ACA and You” was an insert that appeared in Issue 1 of the WSDA News in 2013, and was a comprehensive explanation of the Affordable Care Act and the ways it would affect members of the WSDA. Informative and concise, the piece served as an effective primer on federal legislation that was often convoluted and confusing. The WSDA’s efforts in creating a how-to guide in navigating the ACA was a large undertaking that reinforced the fact that it is consistently providing accurate, timely and valuable information its membership needs. WSDA received the Golden Apple for Achievement in Dental School/Student Involvement for its collaborative work with the University of Washington School of Dentistry’s chapter of American Student Dental Association (ASDA) to bolster attendance at Dental Action Day (DAD), WSDA’s annual legislative event. With WSDA’s urging and ASDA’s backing, Dean Joel Berg of the UWSoD closed the dental school for the first time in history to allow students and faculty to attend the event. The result was the largest DAD in WSDA’s history, with the majority of the dental
students attending and advocating for their profession alongside WSDA members. Legislators and members spoke very highly of the student’s involvement, knowledge of the issues, and ability to lead conversations with legislators. “Due to the resounding success of the event,” said WSDA President Dr. David Minahan, “Dean Berg announced that he will be closing this school again in 2015. Collaboration between the WSDA, ASDA, and the UWSoD is instrumental in fostering an engaged and active membership of the future. We are indebted to Dean Berg for his commitment to organized dentistry and the students of the UWSoD.” Finally, the WSDA received the Golden Apple for Promoting Diversity and Inclusion for two cover stories that appeared in back-to-back issues of the WSDA News: “Race and Dentistry: A Conversation,” and “Gender and Dentistry: A Conversation.” As an Association, the WSDA is reaching out to both women and minorities, working to involve them in leadership positions on the Board, in committees, and in task forces to ensure the promotion of diversity within the organization. “While they weren’t intended to resolve any remaining issues surround race or gender equality colleagues in the state might feel,” Hardymon said, “The articles were our way as an Association of publicly acknowledging the issues, and setting the stage for inclusion and continued conversation.” The Golden Apple awards are presented yearly in 12 categories, and are the highest honor the ADA can bestow upon its constituents.
WSDA Academy Schedule The WSDA Academy is winding to a close for the year, but we still have two course offerings in each region. Remember, Academy courses are ALWAYS free to qualifying members, and include a meal. It’s a great opportunity to get some valuable education and network with colleagues, all on the WSDA’s dime. For more information visit wsdasource. org or email laura@wsda.org.
2014 WSDA Academy Schedule· wsdasource.org Puget Sound In association with Pierce County Dental Society, Seattle King County Dental Society, Snohomish County Dental Society
11/19 Dental Materials 101: Understanding What to Use and When for Direct and Indirect Restorations Dr. Michael Johnson
11/13 Models of Dental Practice - How Dental Benefits Effect Your Business · Dr. Michael Perry
12/17 Dental Insurance: What Practice Model Is Best For You? Dr. Michael Perry
12/3
An Interdisciplinary Approach: Utilizing Orthodontics to Enhance Restorative Outcomes · Dr. Rebecca Bockow
Spokane In association with Benton-Franklin Counties Dental Society, Spokane District Dental Society, Yakima Valley Dental Society
Southwest Washington In association with: Clark County Dental Society, Lewis County Dental Society, Lower Columbia District Dental Society, Thurston-Mason Counties Dental Society 11/20 An Interdisciplinary Approach: Utilizing Orthodontics to Enhance Restorative Outcomes · Dr. Duane Grummons
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membership news wsda academy, leadership institute, mentor reception
WSDA wins three ADA Golden Apples!
2014 house of delegates in pictures
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2014 HOUSE
Elections & Resolutions in Vancouver The 2014 House of Delegates was in many ways unremarkable — elections went smoothly, debate was subdued (amiable, even!), and delegates were respectful and calm. The business of the House was handled skillfully by Speaker Dr. Mary Smith, and presentations were informative and brief. Dr. Greg Ogata was elected WSDA President, Dr. Bryan Edgar was elected Presidentelect, Dr. Nathan Russell was elected to the Committee on Budget and Finance, Dr. Miki Suetsugu was elected to the Committee on Government Affairs, and Drs. Bruce Kinney, Sammy Pak and Oleg Shvarstur won spots as ADA Delegates. Additionally, four members won election to the Board of Directors at the event — they are Dr. Ted Baer, Dr. Marissa Bender, Dr. Cynthia Pauley and Dr. Jim Reid. Baer and Reid won re-election, while Bender and Pauley are new members to the Board. Congratulations to all as we head into the new year!
HD-16-2014 · Continuing Dental Education in Washington state
The following Resolutions were accepted by the House
HD-08A-2014 Adopted as Amended: WSDA Legislative Agenda for 2015
HD-04-2014 · Budget
HD-08B-2014 Adopted as Amended: WSDA Legislative Agenda for 2015
HD-03-2014 · Audit
HD-05-2014 · Dues HD-07-2014 · Location of 2017 House HD-11-2014 · Recent Graduate Dues HD 14-2014 · Reduced Faculty Dues
HD-18-2014 · Honorary Membership for Stephen A. Hardymon HD-09-2014 · Dental Benefits Legislation HD-10-2014 · Dental Hygiene Board HD-17-2014 · Definition of Dentistry
The following Resolution was rejected by the House HD-15-2014 · New Core Principles
The following Resolutions were adopted with amendments HD-08-2014 · Legislative Agenda for 2015
Ethics/Jurisprudence Continuing Education for License Renewal Adopted as Amended: Ethics/Jurisprudence Continuing Education for License Renewal
The following Resolution was referred back to the Board HD-13-2014 · Dental License Renewal Regulations Change
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2014 house of delegates in pictures
This page: Your new officers, from left:” Drs. Greg Ogata, David Minahan, Bryan Edgar and Michael Buehler
2014 house of delegates in pictures This page: Immediate Past President Dr. Dave Minahan presents Mr. Stephen Hardymon with an honorary membership in the WSDA. Opposite page top: WSDA Board of Directors left to right: Drs Ron Dahl, Chris Delecki, Dennis Bradshaw, Lorin Peterson, Eric Kvinsland, Dave Minahan, Greg Ogata, Michael Buehler, Cynthia Pauley, Ted Baer, Ashley Ulmer, B.J. Larson, Bryan Edgar, Mr. Bracken Killpack, and Mr. Steve Hardymon (not in picture: Drs. Marissa Bender, Gary Heyamoto, and Jim Reid), newly-minted WSDA President Greg Ogata presents Dr. Minahan with a thanks for his year as President, Dr. Duane Pegg participates in the Rose Ceremony.
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2014 house of delegates in pictures
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2014 house of delegates in pictures
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2014 house of delegates in pictures
This year’s House was light on rhetoric and vitriol, with delegates seemingly composed and happy. Opposite page: Dr. Greg Ogata and “Rock, Paper, Scissors” winner Dr. Negar Sherkat, Dr. Jim Ribary accepts WOHF’s “Friend for Life” award from WOHF President Dr. Deck Barnes, Dr. Peter Pellegrini addresses the House. This Page, Dr. Lou Ann Mercier waits to address the group, Bracken Killpack and Conor McNulty battle it out in “RPS”, Jonathan Everett looks on, 2014 Citizens of the year Dr. Bart Johnson and Dr. Amy Winston with Dr. David Minahan.
wdia news what we offer
Washington Dentists’ Insurance Agency (WDIA) is a subsidiary of WSDA so when dentists work with us, they further support the Association. All revenue earned over operating costs is returned to WSDA to help sponsor dental seminars, workshops, special programs at the University of Washington School of Dentistry, constituent society events and dental legislative efforts.
Group Medical Insurance
Group Medical Insurance can cover 1 or more employees in an office. You may start a group medical plan at any time.
Individual Medical Insurance
WDIA offers the following types of insurance for dentists and their staff:
Individual Medical Insurance can only be purchased during the Annual Open Enrollment Period (Nov. 15, 2014- Feb. 15, 2015) unless you have a qualifying event such as loss of current coverage.
NORDIC Professional Liability
Health Savings Accounts (HSAs)
NORDIC’s claims-made policy provides comprehensive liability coverage for the professional services you provide your patients.
NORDIC Business Owners Policy
NORDIC’s Business Owners Policy covers property, general liability and financial risks associated with your dental practice.
A Health Savings Account (HSA) is a checking account that you fund with pre-tax dollars that can be used to pay eligible medical expenses.
MedAdvantage/ Medicare Supplements/ Medicare Part D Script Medicare Supplements and MedAdvantage plans cover medical
Personal Disability – 10% Discount for WSDA Members costs that are not covered by Medicare Parts A and B. Personal Disability is personal income protection, so you would receive benefits equal to a percentage of your pre-disability income if you are unable to perform the duties of your job at the time of disability.
Business Loan Protection (Disability)
Business Loan Protection (also called Business Reducing Term) covers your loan payments if you should become disabled.
Business Overhead Expense (Disability) – 10% Discount for WSDA Members
Business Overhead Expense will cover the expenses in the day to day operations of your business during a short-term disability such as rent or mortgage payments, staff salaries, and power bills.
Buy-Sell Agreements (Disability or Life)
A Buy-Sell Agreement is designed to leave no question as to what will happen to a deceased or disabled partner’s share of the business.
Life Insurance
Life Insurance provides the funds needed to support a surviving spouse and/or children if the other spouse should die. Life Insurance can help your family to pay off the debt that tends to accrue as part of a dental carrier due to student and practice loans.
Long Term Care
Long Term Care Insurance helps you meet the cost of your spouse’s and your care should you need assistance with daily living. It gives you the flexibility to choose when and where you receive care.
Surety Bonds
An ERISA Bond will cover 10% of the money in your office pension plan as mandated by Federal requirements. An Employee Dishonesty Bond protects you from losses suffered due to theft by an employee.
CyberSecurity
If patient information is stolen from a dental office, CyberSecurity protection covers the cost of investigating a theft, the state and federal fines and penalties, lawsuits and legal fees.
MedjetAssist
MedjetAssist is a global air-medical transport program that will arrange domestic or international medical transfer to the hospital of your choice if you are hospitalized more than 150 miles from your home.
Travel Insurance
Travel Insurance through Travel Guard offers comprehensive packages that include trip cancellation and interruption, lost or delayed baggage and medical expenses.
Learn more
To learn more about the insurance coverages WDIA can offer or for an insurance review, please contact WDIA at 206-441-6824 or 1-800-282-9342 or at info@wdiains.com.
WDIA: WHAT WE OFFER
Washington Dentists’ Insurance Agency has you covered — no matter what you need! 2 2 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
wdia news what we offer
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Big shoes to fill
Killpack will inherit a legacy of action, vision and ingenuity that Hardymon honed in his 21 years as Executive Director. “Without Steve Hardymon,” said WSDA Immediate Past President, Dr. David Minahan, “We might never have taken the steps needed to secure the future of the WSDA. He’s passionate about organized dentistry and his work is reflective of that passion.” Under Hardymon’s watchful eye, the Association moved from a primarily dues-reliant operation to one where key investments provide non-dues revenue, which has helped to secure the future for the 4,000-member Association. Those key investments included the WSDA headquarters building, ownership in NORDIC (Northwest Dentists Insurance Company), and continued expansion of the business portfolio of WDIA (Washington Dentists’ Insurance Agency, the wholly-owned insurance division of the WSDA). During Hardymon’s tenure, the WSDA developed The Source, WSDA’s business resource website, added numerous benefits of membership, and most recently began a systematic overhaul of the organization’s tech resources. Hardymon also helped secure the organization’s influence in Olympia by fostering a culture of strong grassroots advocacy within the organization. Additionally, he helped the Association develop a consistent voice with legislators by retaining two of the State’s most highly regarded lobbyists. Because of that influence, the WSDA has been able to prevent injurious proposed legislation for more than two decades. During Hardymon’s decades with the organization, the WSDA won more than 12 Golden Apple Awards from the ADA, numerous membership recruitment and retention awards, as well as 11 awards from the International College of Dentists for the WSDA News, the official publication of the Washington State Dental Association.
Capable, creative, affable
But Killpack brings a vital skill set to the post, including a vast knowledge of politics in Olympia, and a robust network of contacts both within and outside organized dentistry. His innovation, collaborative style, and forward thinking make him an incredible asset to the Association. As Executive Director for one of Washington’s most powerful advocacy groups, Killpack will work hand in hand with the Association’s Board of Directors to navigate the course of the Association — not only in terms of its advocacy work, but in the way it serves the public and its members. “This is a challenging time for Associations around the country,” said Minahan, “With Bracken’s
Steve Hardymon (left) and Bracken Killpack
help we anticipate a renewed reach to younger dentists, and we’re confident of his leadership abilities in Olympia, with our members, and with the professional staff of the WSDA.” Killpack received a bachelor’s degree from Willamette University and will complete a Masters of Business Administration degree from the University of Washington’s Michael G. Foster School of Business in June. Additionally, he and his wife Kate served in Panama with the Peace Corps for more than two years as Community Economic Development Consultants.
CHANGING OF THE GUARD
Steve Hardymon passes the baton to Bracken Killpack
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wsda news changing of the guard
Longtime WSDA Executive Director Mr. Stephen Hardymon recently announced his retirement, effective January 1, 2015. Hardymon has helmed the organization for more than 20 years. Working closely with visionary Boards of Directors, Officers, and professional staff of the WSDA, he has helped the Association become one of the most well-respected, cutting-edge dental associations in the country. Hardymon will be succeeded by Bracken Killpack, the current Senior Vice President of Government Affairs. Killpack was chosen from a field of more than 45 strong candidates from around the country. The selection committee was comprised of WSDA officers, and Amanda Tran, Senior Vice President and Assistant Executive Director for the Association. “The process was exhaustive, and took four months from start to finish,” said President Dr. Gregory Ogata, “and included meetings and interviews with five key candidates, and later with the two finalists. We were most excited about Bracken’s vision for the Association, his intellect, and his ability work seamlessly with members, professional staff, and political allies.”
members giving back dr. albright and paula cipolla in guatemala
Bringing help to Guatemala
Dr. Steve Albright and his wife, Paula Cipolla have been making the trek to Guatemala to provide dentistry to the masses for the past 12 years — bringing school supplies, toiletries, children’s clothing and underwear to distribute in their take home goodie bags. When they’re in Raxruhá, Alta Verapaz (shown here), the area’s host church sells tickets for the equivalent of $1 each to see the physician or the dentist until the tickets run out. This year, Albright and a team of 35 Americans and one Canadian (including dentists, physicians, translators and support staff) saw about 900 patients with the help of their Guatemalan counterparts during the week long “Hands of Love” event. Additionally, colleagues and the WSDA helped support their efforts by filling their coffers with supplies, and loaning the couple the massive choppers and toothbrushes used in oral health presentations by the Washington Oral Health Foundation. Albright relates, “There was so much excitement in town and one of the highlights was our reception. About 200 people met us at the bus at the main junction into town. The pastor requested we walk the last few blocks to the church grounds. Lead by a wave of kids carrying welcome banners, along with men, women and young people in a marching band, we were ushered to the church where the children formed a line to sing to us. It was an incredible sight and an even more incredible feeling!” Want to participate in a Hands of Love trip to Guatemala? Contact Paula Cipolla at (206) 328-3002 for more information.
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Photos courtesy of Dr. Albright
Dr. Steve Albright and Paula Cipolla
members giving back dr. albright and paula cipolla in guatemala
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Historic Meeting in Las Vegas
Leaders from the American Dental Association, the Hispanic Dental Association, National Dental Association, Society of American Indian Dentists, and American Association of Women Dentists met in Las Vegas on August 21, just prior to the Hispanic Dental Association’s 24th Annual Conference. Collectively, they explored opportunities to work collaboratively and improve Medicaid programs across the county. Dr. Tyrone Rodriguez, WSDA Member and National President of the Hispanic Dental Association, said, “The delivery model needs to improve and this will only happen when stakeholders from all associations work together to improve the model of access and delivery of oral health care services.” Additionally, the group discussed ways to shift Medicaid auditing from being punitive to being preemptive and supportive like other insurance model audits. This will encourage greater sign ups and provider participation without the fear of retaliatory actions with the result of more access to care.
Dr. Sara Gordon to fill new associate deanship at UW School of Dentistry Dr. Sara Gordon of the University of Illinois at Chicago (UIC) has been named Associate Dean for Academic Affairs at the University of Washington School of Dentistry, Dean Joel Berg has announced. In this newly created post, Dr. Gordon will oversee administration of the School’s academic programs as well as curriculum development, student progress, academic regulations, educational technologies, regional academic operations and the continuing dental education steering committee. Dr. Wendy Mouradian, the School’s Associate Dean for Regional Affairs, Curriculum and Educational Technology, has assumed those duties on an interim basis for the last several months. “I’m delighted to welcome Dr. Gordon to our School and the UW,” Dr. Berg said. “She is a superbly qualified dental educator who will play a critical role as we install a revamped curriculum to produce a true dentist of the future.” Dr. Gordon was selected from among four finalists after a nationwide search. “We’re changing our curriculum to be even more strongly evidence-based and aligned more effectively with a new clinical training system of intensive clerkship rotations,” Dean Berg said. “For some time, we’ve seen the need to have a separate associate dean focusing squarely on academic affairs as we prepare to implement these changes in the fall of 2015.” Dr. Gordon said, “I’m very excited about coming to the UW, and I fully share Dean Berg’s vision of a forward-looking dental school curriculum. The School of Dentistry has a great history and tradition, and this is a wonderful opportunity to be on the cutting edge of dental education.” Since 2006, Dr. Gordon has been Associate Professor in the Department of Oral Medicine and Diagnostic Sciences at UIC’s College of Dentistry. Her other appointments include associate membership in the UIC dental school’s Center for the Molecular Biology
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Dr. Gordon
of Oral Diseases and an adjunct associate professorship in the College of Medicine’s Department of Pathology. Previously, she held dental faculty appointments at the University of Detroit Mercy and in Canada at the University of Western Ontario and Dalhousie University. A dual American and Canadian citizen, she received a DDS from Dalhousie University, a master’s degree in pathology from the University of Western Ontario, and a BA in English from Dalhousie and a BS in biology from St. Mary’s University in Nova Scotia. She is a Diplomate of the American Board of Oral and Maxillofacial Pathology and is also a Fellow of the Royal College of Surgeons of Edinburgh and Canada’s Royal College of Dentists in oral medicine and oral pathology. She is currently Director of Oral Pathology Graduate Education at UIC. In 2003, she became acquainted with the UW when she attended the School of Dentistry’s Summer Institute for Clinical Dental Research Methods. She has been an active researcher and presenter, with more than 40 peer-reviewed journal publications and several book chapters, and has participated in more than 130 professional development workshops and presentations. She has also been a reviewer for journals including the Journal of Dental Research, the Journal of Oral and Maxillofacial Surgery, the Journal of Dental Education, Special Care in Dentistry, and the Journal of Investigative and Clinical Dentistry. In addition, she has been active in community service through organizations including the UIC Dental Charity Foundation, American Diabetes Association, Children’s Bridge International Adoptions and Bryony House Domestic Abuse Shelter.
newsmakers drs. tyrone rodriguez, sara gordon
Historic meeting in Las Vegas unites leaders from five national dental associations
the source stuart silk architects
Every dental practice, probably several times throughout its life span, needs to progress and grow in ways that its facilities and surroundings may resist accommodating. Sometimes the growth is physical: You need to acquire more space or maximize existing space for more patients, more staff, or new equipment. Other times the needs are qualitative and perhaps more subtle: The neighborhood demographics are changing the practice. Or perhaps the building is invisible from the street, or difficult to get into. Evolving technology has resulted in a floor plan that is inefficient and confusing. Or there’s simply a need to infuse the existing office with enough daylight and design friendliness to give it the good feeling that patients increasingly expect. The first step in assessing your needs and creating a plan for improvements is a feasibility study conducted by a design professional. It’s straightforward, relatively uncomplicated, doesn’t take long, and painless. But it is a critically important part of the process to understand the direction and scope of the project. This early understanding is the key to averting mistakes that are difficult, costly, or even impossible to erase. We had one client, for example, who had fallen in love with a long, narrow, boxcarshaped building in Bellevue because its window area would allow a row of operatories with generous daylight. That’s a laudable feature, and we as architects fully appreciate the emotional response to sunlight (especially here in the Pacific Northwest). But after we analyzed the potential of the space, we had to tell the client that the envelope was just too narrow to comfortably accommodate the operatories and the hallways that would have to serve them. The client needed to find a building that would serve both the practical and emotional sides. What is involved in a feasibility study? Let’s look at the process.
FEASIBILITY STUDIES:
Why Stuart Silk Architects say you need one before you build
The assessment: What are the practice’s needs?
The feasibility study begins with a meeting with the architect. There is a lot of ground to cover, but because the architect knows this geography well, it can be done efficiently. Some examples of questions might be: What mix of functions take place in this office, and how many on the busiest days? What is the five- or ten-year plan for expansion and equipment acquisition? What are the perceived limitations of the existing location?—for example, poor building management or inadequate parking. Some issues can be remedied, and some can’t. The architect will then spend some time looking at the existing conditions and talking with the doctors and staff. How do peo-
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A move isn’t the best option for everyone, but there may be significant advantages in it to consider. For example, we designed a new building for a dental practice in Centralia that is a definitive repudiation of the confusing labyrinth-like character of so many traditional dental and medical offices. This building is designed around a courtyard so that patients circulate from the lobby through hallways to their operatories, with floor-to-ceiling windows throughout the whole sequence. Patients will never feel lost or trapped in a room staring at blank walls while waiting for their dentist. For a three-story medical-dental building in West Seattle, we were able to provide a signature presence on the street that people would remember, along with unusually open in-
mercial loans as well as Small Business Administration (SBA) loans. The banker will be able to look at your financials and the estimated costs of your project and let you know what kind of a loan you will likely qualify for before you have committed to the project The architect also has, obviously, experience in managing building projects from beginning to end, and will be able to lay out a realistic schedule for a renovation or new construction. Most projects will take longer than clients typically imagine, but pain is avoided through good planning. When you know what to expect, and can manage your practice around the usual obstacles and delays, the impacts can be minimized and the process more enjoyable.
Stuart Silk Architects is pleased to be able to offer a preliminary land use or tenant space code analysis exclusively to members of the WSDA without charge or obligation ($2,500 value). For more information about this special offer, please contact Andrew Patterson at 206728-9500. stuartsilk.com/commercial/wsda.html. utilities? What are the terms of the existing lease, and what does its future look like?
The program
When shopping for a new space it is best to have considered the spaces which would go into the new office. This is an outline of all the required spaces with their rough configuration and square footage. Owners often have a good idea of what these needs are in their mind, but it is good practice to write the outline down. The architect can help with ideas for including circulation, infrastructure, features and amenities. The program is a valuable document for a client to have in hand when embarking on a search for a new space. Using this outlined program, it is a straight forward process to evaluate a potential space with a “test fit” of all the equipment and operations in the practice, present and in the future, to learn whether spaces can accommodate them— without or with modifications. Every possibility can be quickly measured against the program with no wasted time in unproductive daydreams
The decision matrix
The point of the feasibility study, of course, is to lead up to a decision to keep the status quo, improve the practice’s existing space, or move to a place with better potential. And if a move appears to be the best option, will it be a modification of an existing building or an entirely new building, designed as a dental facility from the ground up. And what will it cost?
terior spaces and a “pocket patio” on the third floor overlooking a park. Those are examples of specific needs and a new space or new building may afford the option to include features and functions not possible in existing spaces. If a feasibility study is about a renovated or new building, it may include a conceptual design that shows how the required spaces might fit together, along with the parking, siting, and all the other critical components of the building. This is the first step in making the process real and possible to visualize. Although it is not possible to provide an exact cost in a feasibility study, it is possible to develop an estimate that will prove invaluable in the client’s decision matrix. The architect has relationships with contractors, financial professionals, and real estate brokers that will help in building some realworld numbers. The true costs of a project fall into several different buckets. In addition to the sticks and mortar costs the estimate should also include the new up-todate dental equipment as well as the costs of finishes such as tile, cabinets and flooring, furniture, permitting costs, and consultant fees. Though a complete plan specifying all the materials, finishes and fixtures still doesn’t exist at this point, an architect can draw on experience with similar projects to interpolate. This is a very useful exercise because you can take these numbers to a banker to discuss financing options very early on in the process. The architect can recommend bankers who specialize in traditional com-
th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 31
The value of feasibility
A dysfunctional office environment is uncomfortable for anyone, but it’s worse than uncomfortable in the dental profession: It’s frustrating and inordinately expensive. A dental or medical office typically costs twice as much as “normal” commercial office space, and equipment is expensive to move. The success and growth of a dental practice is also profoundly affected by the totality of the patient experience, and an environment that is calming, pleasing, and comfortable is important to have as an objective—if you aren’t already there. A feasibility study isn’t a long, drawn-out process. It can typically be completed in a matter of weeks. At the very least, it will clarify the needs and goals of your practice and keep you off the shoals of a disastrous mistake. At best, it can be the first step in creating an environment that is superbly functional, humane, and beautiful. Stuart Silk Architects is pleased to offer discounted preliminary land use or tenant space code analysis services exclusively to members of the WSDA. . We offer a $1500 credit towards a new construction analysis or a free consultation for renovations to existing spaces ($500 value). For more information about this special offer, please contact Andrew Patterson at 206-7289500. stuartsilk.com/commercial/wsda.html.
the source stuart silk architects
ple—staff and patients—move through and around the existing space? Where are the choke points and wasted movements? What is the quality of light and the character of the different spaces within the office, and how do they make people feel? Are there unrealized opportunities for views or more daylight? Listening to the users of the space and understanding the concerns and goals will be critical to the success of any space. There are larger-radius issues, then, for the architect and dentist to consider together. What kind of presence does the practice have on the street, and what image, if any, does the building project for it? What is the character of the geographic area served by the practice, and how is it changing, for better or worse? Are there issues with zoning or
member news component cde
Pierce County Dental Society November 13
Mock Horse Racing & Wine Toss Fundraiser Emerald Downs Racetrack Call (253) 274-9722 to register
May 15
PCDS Spring Meeting
October 17
BLS for Healthcare Providers / First Aid BLS · 8:30AM - 11:30 a.m. First Aid · Noon - 3:00 p.m. Presented by I Know CPR in Everett. Contact the SCDS office to register.
Thursday, November 20
Dr. Low Dog Emerald Queen Casino Conference Center
Annual Social & Foundation Fundraiser Dinner & entertainment
Seattle-King County Dental Society
Lynnwood Convention Center. Contact the SCDS office to register.
January 13
Health Insurance and Your Practice · 2 credits Dr. Chris Pickel The DoubleTree Southcenter 6 pm – 9 pm Sponsored by WDIA/NORDIC
February 27
Success with Direct Restorative Dentistry: Direct Anterior and Posterior Composite Restorations by Implementing Occlusion, Into Everyday Dentistry · 7 credits
Dr. Jose-Luis Ruiz Lynnwood Convention Center
8:30 am - 4:30 pm Offered by SKCDS, UW SOD and the Snohomish County Dental Society
March 24
How to Stay out of Trouble and What to do if Trouble finds You! · 2 credits
Dr. Alibhai Dr. Kal Klass
The Crowne Plaza Hotel 6 pm – 9 pm Sponsored by The Omni Group
April 21
Annual Officer Installation & Member Recognition · 2 credits
Dr Cheryl Townsend Winter Dr. Greg Ogata
Bellevue Sheraton Hotel 6 pm – 9 pm Sponsored by The Dental Group LLC.
May 8
Systematic Approach for Treatment Planning: Maximizing Successful Outcomes · 7 credits
Dr. John Kois
SeaTac Marriott Hotel 8:30 am – 4:30 pm Offered by Washington AGD, SKCDS and UW SOD
Snohomish County Dental Society
Comedian David Crowe
February 18
SCDS General Meeting Mill Creek Country Club Dr. Bart Johnson Pharmacology · 1 credit
Friday, February 27
Annual Seminar Lynnwood Convention Center
Dr. Jose-Luis Ruiz
Success with Direct Restorative Dentistry: Direct Anterior & Posterior Composite Restorations by Implementing Occlusion into Everyday Dentistry · 7 credits 8:30 a.m. - 4:30 p.m. To register call SKCDS (206)443-9308 or go to www.skcds.org. *Co-sponsored with University of Washington School of Dentistry & Seattle-King Co. Dental Society
March 18
SCDS General Meeting Mill Creek Country Club Dr. Guillermo Chacon Implants · 1 credit
April 15
CDS General Meeting Periodontics · 1 credit Dr. Robert Gottlieb Mill Creek Country Club Joint meeting with Snohomish Co. Dental Hygiene Society
May 1
BLS for Healthcare Providers / First Aid BLS · 8:30AM - 11:30 a.m. First Aid · Noon - 3:00 p.m. Presented by I Know CPR in Everett. Contact the SCDS office to register.
May 20
General Meeting Dr. Greg Ogata, WSDA President WSDA Update & Current Issues · 1 credit
Professional Management Associates, Inc
CURRENT LISTINGS Lake City Office
Great beginner office, three operatories, 20 new patients a month, three days a week
Olympia
General practice in Olympia, three operatories, recently remodeled, state of the art facility, a unique practice with some of its patients.
Kitsap Peninsula Office Four days a week, great location, state of the art facility, four operatories.
Redmond
Shared space in a beautiful office. Space that is shared is reception room and staff lounge. Completely ready to use.
Associate positions available at once! Concerned About Fraud? We can help review your records in a discrete manner. Call for a free list of items to help thwart embezzlement in your office.
Linnell Isoshima Steven Kanzaki 1206 Olympic Avenue Edmonds, WA 98020 Pager: (206) 399-0242 Fax: (425) 712-1859
3 2 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
O F
W A S H I N G T O N
In memoriam
SCHOOL OF DENTISTRY
CONTINUING DENTAL EDUCATION FALL 2014 OCTOBER 17 Sixth Annual Washington Dental Service Practice Management CDE
21 Perio Topics for Today’s Dental Practice Morning: Perio Patient Information Management Afternoon: Nutrition, Lifestyle and Perio: An approach that can change lives Timothy Donley, DDS, MSD
Oral Health to Total Wellness: Discover the Links and Learn Practical Application Susan Maples, DDS 27 Oral Pathology Evening Course: Oral Ulcers and Sloughing Epithelium: An In-Depth Evaluation of the Causes Dolphine Oda, BDS, MS Attend in person or as an online live webinar!
31 Clues to Your Patients’ Health: The Most Common Physician-Prescribed Medications Hal Crossley, DDS, PhD
This course will be presented in Tacoma, Washington.
JANUARY 30 Topics in Oral Medicine Faculty of the UW School of Dentistry Department of Oral Medicine
FEBRUARY 6
NOVEMBER 1
Law/Lewis Annual Lecture in Pediatric Dentistry Martha Ann Keels, DDS, PhD and Barbara Sheller, DDS, MSD
Online Courses at www.uwcde.com including Bloodborne Pathogens!
King and Snohomish County Dental Societies
Registration Information: REGISTER Telephone: (206) 543-5448 Toll Free: (866) 791-1278 NOW! For more detailed course information and to register online visit www.uwcde.com
SCHOOL OF DENTISTRY UNIVERSITY of WASHINGTON UNIVERSITY OF WASHINGTON IS AN ADA CERP RECOGNIZED PROVIDER ADA CERP is a service of the American Dental Association to assist dental professionals in identifying quality providers of continuing dental education. ADA CERP does not approve or endorse individual courses or instructors, nor does it imply acceptance of credit hours by boards of dentistry.
th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 33
William “Beeze” Richards Jr., beloved husband, father, stepfather, grandfather and friend to many, passed away peacefully on Aug. 18, 2014. He was born Jan. 31, 1936, in Prosser, Wash. He graduated from Prosser High School in 1954 and attended the University of Washington (UW) where he received a B.A. in Chemistry in 1959 and his DDS in 1963. Richards taught for two years at the UW Dental School and served in the U.S. Navy at Camp Pendleton for two years. In 1965, he moved to Gig Harbor, where he set up his dental practice and for 31 years reminded patients “floss only the teeth you want to keep.” He later retired to Kingston, Wash. He was known for his love of golf, fishing, hunting, Husky sports, fine dining at Dick’s burgers and for the best smoked salmon in town. He taught his family to tell the truth, love God, keep a sense of humor, brush their teeth and keep family first. Richards is survived by his wife Jan; daughter Tracy (Greg) Fisher; son Buzz Richards; stepdaughter Jillian (Brad) Rutherford; stepson Tim Pennell; many grand-children; and sister Ann Zylstra (Fred Zylstra). He was preceded in death by his daughter Tara and brothers Dick of Camarillo, Calif., and Mike of Seattle.
Dr. Jennings I was a solo practitioner in my own dental practice for 36 years. A couple of years after I sold my practice I began working as a ‘temp’ dentist at various different dental facilities. In this process I discovered that there are some dental practices owned by denturists who hire dentists to work for them. What I also discovered was that at least one of these denturist facilities would have my name, etc., at the bottom of each insurance form sent from there as if I was both the owner of the facility and the provider of the service regardless of who actually provided the service. I have mentioned this to the owner of the facility, to WSDA and to the Department of Health but no one seemed particularly concerned about it. Maybe this is all legal regarding dental practice in Washington state. — Dr. James Menzies
letter to the editor dr. menzies
Morning lecture: Management and 14-15 To Biopsy or Not to Biopsy: Prevention of Gingival Recession: Interactive Soft Tissue Oral The Interactive Seminar Pathology for the Dental Practitioner George K. Merijohn, DDS Dolphine Oda, BDS, MS Afternoon workshop: Autogenous This course will be presented in Maui, Hawaii Gingival Grafting: The KIWImethod™ Minimally Invasive Non-palatal Approach 20-22 The Art and Science of Anxiolysis and – a hands-on course Sedation in 2015 and Beyond – Nitrous George K. Merijohn, DDS Oxide and Oral Sedation Fred Quarnstrom, DDS, FADSA, FAGD, FICD, 7 Save the Day with Emergency FACD, CDC; David Donaldson, BDS, FDSRCS, Preparedness! MDS, FADSA, FACD, FAAOP, FICD; Bart Johnson, DDS, MS and Mark Donaldson, BSP, PHARM D, FASHP, 14 Oral Cancer FACHE Eric Statler, RDH and Dolphine Oda, BDS, MS 27 Success With Direct Restorative This course is presented in partnership with the Dentistry: Direct Anterior and Washington State Dental Hygienists’ Association. Posterior Composite Restorations By 15 Provisionalization of Single Implants in Implementing Occlusion Into Everyday the Esthetic Zone – a hands on course Dentistry Yen-Wei Chen, DDS, MSD and Jose-Luis Ruiz, DDS, FAGD Sul Ki Hong, DDS This course is presented in partnership with Seattle-
William G. Richards Jr.
in memoriam dr. beeze
U N I V E R S I T Y
Our Commitment is to YOUR success
Congratulations on our recent transitions:
Over 65 years of expertise, offering short and long-term individual detail practice management, as well as transitions and associateships.
Western WA:
Pierce County Perio NEW
Grays Harbor County NEW Associateship to Partnership Opportunity NEW North Seattle Perio NEW SE King County
Renton, WA
Dr. George Stephens to Dr. Chad Merkel, Dr. Justin Hanson, & Dr. Brandon Ford
Seattle, WA
Dr. Lee Sorensen to Dr. Cesar Cruz
Eastern WA: Yakima NEW
Spokane NEW
Sandpoint, ID NEW Spokane (1)
Dr. David Spooner to Dr. Eli Thornock
Oak Harbor, WA
Dr. Kirk Kallander to Dr. Dr. Randle Carr
Bellingham, WA
Dr. Randle Carr to Dr. Mathew Dorsch
Spokane (2) Yakima (Associateship )
Bremerton
Spokane (Coming Soon)
San Juan Island
find us on
Bainbridge Island, WA
knutzenmcvaygroup.com
(800) 953-7296
Todd McVay
Dave Knutzen
YOU KNOW TEETH. WE KNOW HOW T MAKE YOU SMILE.
GROW YOUR DENTAL PRACTICE WITH
ANCHOR BANK HAS THE TOOLS YOU NEED TO GROW YOUR PRACTICE.
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Loans subject to credit approval.
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3 4 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
“
The convention was a wonderful experience! The vendors were helpful and knowledgeable. My students loved the opportunity to mingle with dental professionals and gained some great insight on which dental specialties interest them. It was inspiring and exciting to see the newest dental materials and technology. The conference offered many lectures and workshops that help dental professionals keep up to date with modern dentistry.
”
Bellevue was also a great location for the conference because it has fantastic dining and shopping, and it feels so safe. I can’t wait to go back in 2015! — Ashley Toso, dental assistant educator
WHAT YOU LOVE ABOUT THE
PNDC th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 35
JUNE 11 & 12, 2015 wsda.org/pndc
LOOKING TO SELL OR BUY A PRACTICE?
CURRENT LISTINGS West Seattle—Great location, over $1M per year, larger practice Tacoma—4 op general practice, average collections of $800k Lynnwood—4 op practice, no patients, only 2 years old Goldendale—Enjoy the great outdoors! 4 ops, annual collections of $600k, big fish in a small pond SE Everett area—4 ops, annual collections of $500k
SELLERS Call us for a FREE consultation and valuation.
Dental Real Estate—email for a free list of plumbed real estate in King, Snohomish and Pierce County
BUYERS See current listings and join our Facebook page for new listings
Other listings see www.omni-pg.com
206.979.2660 | INFO@OMNI-PG.COM | OMNIPG-CHIRO.COM PRACTICE GROUP
If you’re thinking of Selling Your Practice and not sure which broker to use... Here’s someone who can help with this important decision:
Norm Culver, DDS Dr. Culver has seminared and consulted with dentists on practice transitions for 20 years. Now he can help you find the best broker for the sale of your particular practice. Norm is independent, not a broker. Call him for a nocost consultation.
206.784.6941 www.normculver.com 3 6 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
Complimentary Webinar:
Building Your Online Reputation What you need to know about social media reviews
Ms. Rachel Mele
Director of Business Development, Sesame Communications Wednesday, November 5 · noon (PDT) · Space is limited Reserve your Webinar seat here:
https://www3.gotomeeting.com/register/149596990
About this webinar:
Patients talk! And their chatter is online. Dental and orthodontic offices are often surprised when they find a review from a patient on websites including Yelp, Google+ Local, and Healthgrades. Although word of mouth has been the best source of new patients for most dental and orthodontic practices since the inception of the profession; today, word of mouth is happening online. How can a practice ensure they are represented accurately on the Internet? In this Webinar you will learn how to use topical websites including Google+ and Healthgrades to your practice’s advantage to build your online reputation.
Questions about the webinar? Contact Craig Mathews at 800-448-3368 or by email at craig@wsda.org.
parrish or perish, continued from page 46
SEATTLE, WASHINGTON
GP and immaculately-maintained building for sale in desirable Seattle neighborhood. Perfect opportunity for new dentist to grow practice, or for established dentist to expand by merging. Don’t miss this valuable opportunity. Call today!
visit our website for additional details and to view all listings Robert Stanbery Owner
888.789.1085
www.practicetransitions.com
th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 37
parrish or perish continued
FEATURED LISTING
tion within forty-five days from the date hired. (emphasis added) Have you reviewed the list of lawful operations your hygienist can perform? RCW 18.32.735 Unlawful practice — Hygienists. Any licensed dentist who shall permit any dental hygienist operating under his or her supervision to perform any operation required to be performed by a dentist under the provisions of this chapter shall be guilty of a misdemeanor. WAC 246-817-550,560,570 contain the lists of procedures allowed under close and general supervision as well as prohibited ones under any circumstances. It is good to review them for all our staff members periodically as they do change. And we dentists often labor under misconceptions like, “a hygienist can’t use a high speed handpiece.” Best to review and be sure. Finally, I will leave it to you to review WAC 246-817-460 Sexual misconduct on your own; it’s too titillating for a PG rated column. Subsection (1) lists a whole bunch of self-evident stuff that, if you ever did or attempted to do with/to a patient would be grounds for “throwing the book at you.” Don’t even go there; you just give our profession a whole lot of bad PR…and you will end up in jail with no license when you get out. Get some counseling NOW if it’s even a temptation. It probably makes sense to periodically refresh your memory of what’s legal and what’s not. Go to h t t p: // w w w.w s d a .or g / laws-and-regulations-1/ and check them out. There certainly are some that probably should be reviewed by DQAC and the state for practicality, but until they are changed, we are all subject to them. Many of these rules, including the prohibition against corporate practice, are there so patients and the public know who is responsible for the care rendered in any given facility; they are there for good reason.
WSDA NEWS OCTOBER 2014
PROFESSIONAL RACTICE P SPECIALISTS,
INC.
1-800-645-7590
Aaron Pershall - Randy Harrison BELLEVUE, WA – Highly profitable G/P on track to collect over $1.4 Million in 2014. 4 ops, digital x-rays, all in a stylish office space.
OR COAST – Several opportunities.
BELLEVUE, WA – Biological dental practice collecting $600K. Amalgam free/safe office features 7 ops (5 equipped) and digital x-rays.
KETCHIKAN, AK –G/P collecting $600K. 100% fee-for-service. Longestablished office has 4 ops, updated about 5 years ago.
SPOKANE VALLEY – G/P collecting around $1M in 2013. Office boasts pano, digital x-rays and 6 ops. NEW! WA PERIODONTIC – Wonderful perio practice with an emphasis on implants. 4 ops, Pano and more. Collected $550K+ in 2013.
W. OREGON OMS - Tremendous growth potential. Easy access building with good off-street parking.
ALASKA PROSTH - Exceptional practice collecting $1.5M+ in 2013. Seller willing to stay for transition. FAIRBANKS, AK – Profitable G/P collecting $700K in 2013. 3 ops and great staff ready to transition.
FAIRBANKS, AK – Associate wanted for busy endodontic practice! HOMER, AK - G/P collecting around $550K in 2013. Wonderful, long established practice includes a great staff, digital x-rays, laser, and pano. MAT-SU VALLEY, AK – Excellent G/P collecting almost $400K in 2013. Newer equipment, 3 ops, pano and digital x-rays. Seller relocating. NEW! KAILUA-KONA, HI – Feefor-Service G/P collecting around $400K annually. Come live, work and play on the Big Island! Seller is motivated!
www.PracticeSales.com Aaron@PracticeSales.com RandyH@PracticeSales.com 3 8 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org
MARKETPLACE
Dr. Russell Paul “Russ” Esposito
Esposito was born March 26, 1920 in Spokane, Washington. He was the son of Pasquale (Charles) and Angelina Esposito, both deceased. He was raised in the Gonzaga University/St. Aloysius neighborhood, attending both St. Aloysius grade school and Gonzaga Prep before entering Gonzaga University. He enrolled in pre-medicine and played at an end position during Gonzaga University’s final era of college football. While in school he assisted his father at his grocery store. After college he attended medical school in Portland, Oregon attaining a degree in dentistry. While there, he met his future wife Peggy Tallman. Upon completing his degree, they married on 11 November 1944 and he then joined the Army as a dentist during WWII. Later he transferred to the Navy and was stationed in San Diego. Following the war he returned to Spokane to open his practice but was forced to close it when he was recalled to active duty by the Navy during the Korean conflict. He was stationed in Oakland California Naval Base where he operated out of a mobile medical van serving the Naval Bay Area. After Oakland he returned to Washington to attend the University of Washington where he completed
Each issue, the WSDA News will run up to 30 free classifieds for dental students and new graduates of dental schools who are seeking employment. To qualify, you must be a member of ASDA or the WSDA. Restrictions apply. Please contact Laura Rohlman at laura@wsda.org for more information.
GENERAL DENTIST — Seeking a general dentist position in greater Seattle-Tacoma area. Graduated from Columbia University’s two-year Advanced Education in General Dentistry Program. Devoted towards quality, patient’s best interest and satisfaction. Please view resume at www.tinyurl. com/jmcgillcv or contact janinamcgilldmd@yahoo.com. GENERAL DENTIST – Seeking part-time associate position in private practice in greater Seattle area. Friendly, compassionate, patient- and quality-focused. GPR certificate. View my cover letter and CV at http://tinyurl.com/qgrefqe. Email: jen.walker4@gmail.com. Cell: (206) 914-1332. CONFIDENT AND PERSONABLE — Student (graduation 6/2014) seeking associateship with path to ownership. Interested in practices north of downtown Seattle. Six months experience as provider in CHC. Email matt1485@uw.edu for resume. GENERAL DENTIST — Seeking associate position in private practice. Confident, friendly and patient-focused. Interested in Puget Sound area but all opportunities welcomed. View CV at http:// tinyurl.com/ny28pts. Email me at deaster5@uw.edu. GENERAL DENTIST — Seeking long-term associate position in private practice. Interested in greater Seattle area. Compassionate, dynamic, patient-focused. CV available at http://tinyurl.com/ mxg25ng. Email me at estherradds@gmail.com. 206-972-3374. VERY MOTIVATED —Personable graduate seeking associate-position on the East Side. Comfortable doing OS, endo, pedo, perio surgery, and pros. Willing to work extra days and great addition to any staff. Email: alexwardian@gmail.com ENDODONTIST — Seeking long-term associateship or buy-in/out in Washington State. I am also interested in providing care for an organization or multi-specialty center. E-mail me at: waendo@ yahoo.com DENTIST ANESTHESIOLOGIST — 10,000+ hours experience in sedation and anesthesia. Nationally recognized author. Safe and effective techniques. Comprehensive services in your office. Responsible for malpractice and DEA. www.northwestdentalanesthesia.com info@northwestdentalanesthesia.com UW GRADUATE ‘14 — Seeking associateship in private general practice. Keen to develop business skill. Oral medicine interest. Considering positions w/i 50 mi. of Seattle. CV available at http:// tinyurl.com/kdn5e98. t.duffman@gmail.com 425.890.7205 SEEKING LONG-TERM ASSOCIATE POSITION — In private practice in King/Pierce County. Personable, people oriented, skilled, and motivated to learn more about advanced dentistry. Graduation June 2014. For resume please email szolfa@gmail.com SEEKING LONG TERM ASSOCIATE POSITION — In greater Seattle area. Compassionate, patient-focused and enjoy doing dentistry. 2 years experience in private practice. Please email shan0313@u.washington.edu for resume and CV.
th e wsda ne w s · issue 1, october · 2014 · www.wsda.org · 39
membership membership marketplace
membership
Call 1-800-232-3826 for a free practice appraisal, a $5,000 value! AFTCO is the oldest and largest dental practice transition consulting firm in the United States. AFTCO assists dentists with associateships, purchasing and selling of practices, and retirement plans. We are there to serve you through all stages of your career.
James J. Choi, D.D.S. has joined the practice of
Donald M. Blair, D.D.S. Bellevue, Washington AFTCO is pleased to have represented both parties in this transition.
Helping dentists buy & sell practices for over 40 years.
WWW.AFTCO.NET
4 0 路 th e wsda ne w s 路 issue 1, october 路 2014 路 www.wsda.org
OPPORTUNITIES AVAILABLE
OPPORTUNITIES AVAILABLE
ASSOCIATE DENTIST NEEDED — Seattle. Experienced associate dentist needed for a busy, well established, fee-for-service practice in Seattle. Long term, highly capable staff. 4 days a week, M-TH. Great income opportunity. Please email CV campheathern@ gmail.com.
DENTISTS NEEDED — Dental Professionals is recruiting dentists for temporary and permanent positions throughout western Washington – Vancouver to Bellingham and the Olympic Peninsula. No fee to you and you pick the days and geographic locations that you are available to work. This is a great opportunity to earn supplemental income or find a permanent position. If interested please call Bob at (206) 767-4851.
WANTED — PT Pediatric Dentist wanted We are looking for a part time Pediatric Dentist able/willing to travel to multiple locations in the Marysville, WA area. Apply Online: http://gentledental.catsone.com/careers.
PORTLAND, ORE. — Dentist opportunity. Do the clinical dentistry you want to do. We offer paths in which you can manage or open your own practice with profit sharing. Pdxdentist@yahoo.com. DENTIST ASSOCIATE OPPORTUNITY — S.W. Washington State. An opportunity for an experienced associate dentist is open in Vancouver, Wash. This is a busy, locally owned, well established, multi-dentist office. This modern, well-equipped, quality practice is very Patient-oriented, great Staff, excellent Dentists, very stable business. We offer very competitive earnings, benefits, opportunity. Email your CV to mbowercons@aol.com or Fax to (360) 604-7927. SEEKING ASSOCIATE/PARTNER DENTIST — Port Angeles, Wash. We are a small group of private practices in Western Washington dedicated to providing dentistry at the highest level. We are seeking a long term associateship/partnership with someone who is passionate about providing excellent care and has the ability to relate to each and every patient. The facility is modern, digital, and most importantly has an experienced caring staff to support you. Please email resume and CV to adam@cramerdentistry.com. ASSOCIATE NEEDED — Part Time Associate needed for Desmoines/Renton office. Two or three days per week.Experience required. Good salary please contact at 425-226-9770 or baljinderbuttar1@gmail.com. DENTIST NEEDED — Great opportunity on the east side of the cascades. Established and very busy group practice looking for an energetic and motivated general dentist. We’ve got the patients, the chairs, and the best support staff possible ready to make your transition easy from the start. Great earnings potential if you are experienced and efficient. Contact us today if you’re ready for a new adventure! Please contact Jolene Babka at jbabka@applesmiles.com for further information. WASHINGTON GENERAL DENTISTS — Our goal is to partner with our patients and practice proactive dentistry. We have excellent opportunities for skilled dentists and specialists throughout Washington. For current practice openings please contact Nathalie La Chance: (503) 952-2172 or nlachance@willamettedental.com and visit www.willamettedental.com/careers. See our ad on page 40!
ASSOCIATE DENTIST — Prosthodontic/IV Sedation. Practice seeks experienced dentist to practice in the Woodinville area, state of the art equipment and facility. Please fax resumes to (425) 485-0764. PART-TIME GP IN BELLEVUE — We are looking for an associate in Bellevue to work 2.5 days Wed-Fri. More days possible. We are a top office in our area. Beautiful modern office with state of the art technology. Fantastic patients and team. Fully digital. Must be highly skilled and experienced. Please email resume to bellevuedentists@gmail.com. PEDIATRIC DENTIST — Teeth R Us looking for a Pedodontist associate to open a Brand new surgical Pedodontist office Located in Bothell in the DMG medical building. The ideal candidate will be willing to grow with the office. Days are flexible as this office just finished construction. This office is equipped with state of the art equipment. We seek highcaliber professionals possessing degrees or certificates from accredited colleges or technical schools/programs (as well as valid/current state license). If you are interested please call 425.488.2345 to set up an interview in addition please fax your CV to 425.489.4082 Attn: Carrie. Compensation DOE. GENERAL DENTIST — We have an outstanding full time Opportunity for a General Dentist in our Port Orchard / Covington locations. Long term position with excellent compensation. Please email resume to k.singh. dds@gmail.com. DENTIST — Large Dental Group is looking for a general dentists in the South Seattle area. The successful applicant must have a minimum of two years of experience as a General Practitioner in the US. We offer our patients a full range of dental services including specialty care. Apply Online: http:// gentledental.catsone.com/careers/. POSITIONS OPEN — We have a need for dentists in Camas and Hazel Dell Wash. If interested please go to our website at www. dentalmedicalstaffinginc.com to apply. We specialize in temporary and permanent placement for Dentists, Hygienists, Dental Assistants, and Dental Front Office.
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SEEKING DENTIST — Part-time permanent position in our offices in the Seattle metro area. 4-6 days per month caring for our Invisalign orthodontic patients. Ortho experience a plus. Schedule is set six months or more in advance. 401K and medical. Great job for retired dentist. Short resume to greattooth@aol.com. DENTIST OPPORTUNITY IN WESTERN WASH. — Seeking experienced dentist for busy, well established, successful, fee for service, group dental practice. Full-time position available. Excellent immediate income opportunity ($180,000 to $375,000 + per year) depending on productive ability and hours worked. Secure, long-term position. You can concentrate on optimum patient treatment without practice management duties. Modern well-equipped office with excellent staff, and lab services provided. If you are bright, energetic with a desire to be productive, very personable, and people oriented, and have great general and specialty clinical skills, Fax resume to Dr. Hanssen at (425) 484-2110. OPPORTUNITIES WANTED POSITION WANTED — Dentist with 27 years (graduate of UW School of Dentistry) experience looking for 1-2 day position in Issaquah Sammamish area. Can work later hours. Seeking a mature, progressive family practice that is highly regarded in the community. Please contact me at 425-241-9555. OFFICES FOR SALE OR LEASE FOR SALE —— Downtown Seattle dental practice for sale. Long-established, small boutique practice with 3 operatories, Dentrix, Dexis, and Kavo handpieces. The office is nicely appointed with Stelty cabinets, and monitors and computers in the operatories. Asking $225,000, send all inquiries to: downtownseattledds@gmail.com. PRACTICE FOR SALE — East Side: Bellevue/Issaquah. Two doctor fee-for-service dental practice with 50 percent overhead. Established proth/restorative Kois/Panky office is looking for two doctors for transition. Doctor open to all transition options including immediate sale, 50 percent sale, or long term associate with phased buy in. Transition structure would be depended on your goals and skill level as a practitioner. Must have experience especially in implants and fixed proth. Please send C.V. and resume to: pnwdentalbroker@gmail.com.
classifieds issue 1, october 2014
OPPORTUNITIES AVAILABLE
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OFFICES FOR SALE OR LEASE
OFFICES FOR SALE OR LEASE
FOR LEASE —Vancouver, Wash. Next to Vancouver Mall. Brand new remodel 2,000 sq. ft., just move in equipment. Built-in cabinets, Pano room, private office. Very nice! neilgray@comcast.net.
FOR SALE — Battle Ground dental practice for sale —30 minutes north of Portland, Ore. Inviting 2,100 SF facility with Three nice ops, plumbed for two more. 2013 collections $240K on three days. Strong community reputation for providing quality dentistry and having a professional, competent, and friendly Dr. and staff. Easy free parking, great signage, practice very visible and community growing fast with new four lane freeway access and new big stores in town. Staff is available to stay, practice is compliant with HIPAA, WISHA/OSHA, modern equipment in good working order, fully digital front and back office, digital x-ray scanner, PANO, intra oral cameras, and air abrasion. Many established systems with the latest computer and dental software upgrades, new website nearly done—only need to change the doctor name and this practice is all set to go! Doctor retiring. Contact 360-798-1463 for more information.
FOR LEASE — Burien, Wash. Brand new, 2,300 ft, six op dental office with pano room, lab, break room, two restrooms and private offices. Completely wired and plumbed for state of the art digital dental office. $14/ft NNN or $2,700/mo. Must see to believe and appreciate. Great opportunity for start up or relocation. Contact (206) 909-3863.
FOR LEASE — Turn key and fully equipped dental office in greater Olympia area. Located with close proximity to I-5; great visibility and easy access. Suite is 2000+ sq.ft., 5 operatories, great natural light, ample parking, staff lounge, and private office. Ready for immediate use, space available February 2014. Email: Hannajack@comcast.net or call 360.789.4841. FOR SALE — G/P practice for sale in downtown Seattle. Well established, mature practice for sale collecting over $350,000 annually. Excellent modified start-up practice. Seven fully equipped operatories. Current staff will stay with the practice. Excellent collection policy in place. Practice has been located in downtown Seattle for over 50 years. Contact: Buck Reasor, DMD Reasor Professional Dental Services at info@reasorprofessionaldental services.com, (503) 6804366. FOR SALE — A progressive general practice in a growing area the north side with high production from four ops. Collections averaging $800K over last three years. Hygiene department gross production of $380K. Working time has averaged less than 150 days annually during that time. Building also offered consisting of two dental suites, lower level with staff area and storage. Excellent visibility on a high traffic corner. Listing price $485,000. Contact Dave Knutsen for more details (760) 574-4476. OPPORTUNITY —Live and practice in the beautiful Pacific Northwest. Prosthodintic practice for sale in the greater Seattle area. Outstanding practice with high gross & high net. Building is in a great location with plenty of parking and visibility. Building could eventually be for sale to prospective buyer. Experienced staff will stay on with the practice. Owner would stay on 1-2 days per week for up to a year to ensure a smooth and complete transition. Contact: Buck Reasor, DMD, Reasor Professional Dental Services.Cell:503-680-4366 Fax: 888-317-7231 email : reasorprofessionaldental@gmail.com OFFICE SPACE TO SHARE- Excellent location close to downtown Bellevue. New state of the art office, with five chairs, and digital X-Rays, looking for a dentist, a specialist with an existing practice or a start-up practitioner to share our space. This is not an associate position. Please contact (425) 861-0839 or at info@bellevuesdental.com.
SPACE SHARING OPPORTUNITY — Presently working three days/ week and have ample room to share space in our five chair downtown Seattle general practice office with in-house lab and technician. Bring your patients and staff and share the rent, utilities and supplies. Contact Rick Nicolini, DDS at (206) 310-5709 or drnicolini@hotmail.com. G/P PRACTICE — For sale in West Seattle. Practice collecting over $890,000 annually. Facility located in a hi-demand area of Seattle. Excellent hygiene program in place. Three Ops and digital X-rays. Great collection policy in place. Well trained staff will assist with the transition and stay w/ the practice. Please contact Buck Reasor, DMD, Cell: 503-680-4366 email : reasorprofessionaldental@gmail.com, www.reasorprofessionaldental.com.
PRACTICE SALE OPPORTUNITIES — New to market. Two general dental practice opportunities in Everett, Wash. One general dental practice in Seattle, Wash (Wallingford area). For more details and information please contact: Jennifer Paine at (425) 216.1612 or email Jennifer@ cpa4dds.com. FOR RENT OR SALE — Dental building available for rent or for sale in Marysville, Wash. to restart dental practice. This great opportunity is situated in an ideal midsize and growing cosmopolitan town in beautiful Pacific Northwest. Last time patients were seen at this location: end of June 2014. Right candidate needed to re-start and take ownership of dental practice established since 1984. Start-up inventory, the domain name listed below and community good will is available to support the right doctor for this location. For more information call (208)699-5311 or go to: www.marysvilledentalclinic.com. Email: olaruproperties@gmail.com.
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FOR LEASE — Great opportunity for start up, relocation, or expanding office. Desirable Issaquah location providing 2588 sq ft with multiple rooms, high visibility and high traffic count, abundant parking and convenient freeway access to I-90. Serene view of tranquil Issaquah creek from your rooms. Neighboring general dentists and schools. Ideal for specialists such as orthodontists or pedodontists. Opportunities are endless. Must see to appreciate. Available now. Call 425-7861411 or email issaquahoffice@gmail.com.
CHELAN LIFESTYLE — This is a well-established solo practice located in the beautiful community of Manson, Wash., literally on Lake Chelan. The office is centrally located in an established garden across the street from Manson Bay Park and marina. Three fully equipped operatories well appointed with views of Lake Chelan. An ideal opportunity for a younger dentist who wants a growing practice without the hassle of a build-out Rural practice affords opportunities in all aspects of dentistry. Routine procedures include oral surgery, placement of implants, periodontal treatment, endodontic treatment, and fixed and removable prosthetics. Local Highland Dental Lab within minutes from the office. Lake Chelan lifestyle is a recreational paradise — boating, hiking, fishing, and skiing are all within minutes of the practice. Annual production 800,000 on three day work week with six weeks vacation. Contact Delaney Transitions: (425) 890-8271 or email piega@delaneytransitions.com. On the web at www.delaneytransitions. com. NEXT/ANNIE MILLER & ASSOCIATES — Providing consulting services to the dental community for the past 35 years. New practice start-ups, practice transitions, sales and valuations. Dental space planning and architecture; real estate leasing and acquisitions, employment benefits; staffing resources and training; financing. Call today for your free consultation…we can’t mint money for you, but we can sure save what you have now! Annie Miller (206) 715-1444. Email: annie@ nextnw.com.
classifieds issue 1, october 2014
OFFICES FOR SALE OR LEASE
Intentionally Different Implants with precision by the first lab Implant CDT in WA State.
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www.nakanishidentallab.com/implant-Rx 2959 Northup Way | P.O. Box 99590 | Bellevue,4WA 4 ·98004 th e wsda ne w s · issue 1, october · 2014 · www.wsda.org DAMAS 425.822.2245 | 800.735.7231 | nakanishidentallab.com Dental Appliance Manufacturers Audit System
EQUIPMENT FOR SALE
SERVICES
FOR LEASE — Great location, over 2000 square feet, five operating suites in beautiful Olympia, conveniently located on Martin Way close to St. Peter Hospital. Over 30 years of quality dental care provided here. Contact Don at uncledgh@aol.com.
USED/REFURBISHED EQUIPMENT — Adec, Gendex, Pelton Crane, Dentalez, Porter, Air Tech, Midwest, Midmark and etc. Lab equipment. Parts are also available for almost all equipment. Call Dental Warehouse at 800-488-2446 or http://cascade-dental.net.
GUEST DENTIST — Will fill in at your practice for maternity leave, injury, illness, family emergency, etc. 35 years of general dental practice experience. Personable and patient oriented. Dr. Ed Kardong (206) 842-6300.
OFFICE SPACE TO SHARE — Excellent opportunity for specialist who wants to work one or two days a week or a start-up practice for any practitioner. Front office support. Contact Breezy at (425) 481-1038 or email office@gentletouchdental.com.
EQUIPMENT WANTED
THINKING OF SELLING? — If you’re thinking of Selling Your Practice and not sure which broker to use...Here’s someone who can help with this important decision: Norm Culver, DDS. Dr. Culver has seminared and consulted with dentists on practice transitions for 20 years. Now he can help you find the best broker for the sale of your particular practice. Norm is independent, not a broker. Call him for a no cost consultation. 206.784.6941 www. normculver.com.
FOR LEASE — Fully built-out Renton dental space. 1,800 SF space fully built-out dental space with front reception, waiting area, sterilization and five stations. Landlord willing to provide new paint and carpet. All you need to bring is your chairs! Start your practice without having to get a loan. Contact Aaron Mathieu @ (206) 210.5207 or e-mail @ aaron@agmrealestate.com. FOR LEASE — Available for immediate occupancy. A fully plumbed dental office. 1,350 sq ft , three operatories, air, water, vacuum, nitrous oxide and oxygen, private office, lab, staff lounge, separate staff entrance. This office has exceptional exposure to the Southcenter Mall traffic. Call Diana at Medical Centers Management (253) 508-1293. OPPORTUNITY — Dental office for sale in Burien. 15+ years in the same location. Grosses over $350,000 a year, six operators and laboratory. Owner is retiring but will stay for transition. Some financial available. Call JD at (206) 992-8771. FOR LEASE — New construction. Professional Building in Lynnwood by Alderwood Mall. 2,000-6,000 sq ft available. Ample parking. Private entry. High visibility and high traffic count. Each unit has up to 40 sq ft of signage on main-street. Ideal for specialist and/or group practice. Call Dr. Nguyen at 206-250-3282 or email datman1@mac.com. FOR LEASE — 300 Pelly Ave N. Dental suite available in Renton, walking distance to the prestigious Landing, as well as Boeing. 1,361 sq. ft. on 2nd floor, with only two other dentists in building. Three operatories, open configuration, plumbed with electrical, air, vacuum, and plumbing. Corner lot with heavy traffic flow. Rate is $23.26/SF/Y NNN, Triple Net is $5.60 (incl utilities). Contact Dennis Schmuland (425) 417-1206.
EQUIPMENT WANTED — Looking for w ide ra nge of used equipment. Adec, Kavo, Midmark, Pelton Crane, Midwest, Gendex, Air Techniques, Apollo, Porter, Cerec, Sirona. If you want to sell equipment, call (206) 260-3563. SERVICES MOBILE IV SEDATION — Have your patients treated in your office with safe and proven techniques. Set your practice apart from others. Attract new patients. Increase quality referrals. Neil E. Bergstrom, DDS (360) 825-6596. DESIGN SERVICES — Slater Interior Design uses a unique interactive and collaborative process to create a design that expresses your stor y, personality, and brand. By exploring your likes, desires, and use of space, we w ill bridge the gap between functionality and design in your home or office space. Call today for complimentary consultation! 206-795-3245, or email us at slaterdesign@frontier.com. H AV E SE DAT ION, W I L L T R AV E L — Make fearful patients comfortable with IV Conscious Sedation. I am set up to come to your office and sedate your patients so that you can perform needed treatments the patients avoid due to fear. I have over 19 years exper ience prov iding safe I V Conscious Sedation. Serving Washington & Oregon. R ichard Garay, DDS. (360) 281-0204, garaydds@gmail.com. TEMPORARY DENTIST/LOCUM TENENS: Hunting? Fishing? Photography safar i? Maternity leave? Experienced, skilled, and compassionate female dentist, great with all patients, even young children, available to care for your patients while you’re away. E-mail USDentalOutreach@ gmail.com.
DENTAL OFFICE FOR SALE OR LEASE — Available for immediate occupancy. Ideal for auxiliary office or specialist. Four operatories. (425) 495-2635.
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OFFICE CONSTRUCTION ALLIED CLINIC BUILDERS — Premier healthcare contractors in the PNW for over 35 years. On time, on budget and providing quality that you can afford. Call today for consultation George McBee - Allied clinicbuilders@comcast.net (425) 941-3088. CONSTANTINE BUILDERS INC. (CBI) — WSDA endorses CBI as their preferred builder of Dental facilities with over 25 years of experience from ground up buildings, renovations, remodels, and interior tenant improvement projects. All projects are completed on time and within budget. CBI provides the highest level of quality service with integrity that exceeds our client’s expectation. Please see our display ad on page two and website at www.constantinebuilders.com for additional information and how you can become another satisfied client. Telephone (206) 957-4400, O. George Constantine.
Classified ads in the WSDA News is easy to arrange. Simply email your ad, the number of issues you would like the ad to run, your credit card number, expiration date and CVC code to rob@wsda.org and you’ll be set. If you prefer not to send your credit card information via email, you must first email your ad, then follow up with a phone call to provide your credit card information. Without the payment information, your ad will not run. Sorry, we do not bill for classified ads. Pricing is as follows: Members: $50 for the first 30 words, $1 per word for each word over 30. Non-members: $100 for the first 30 words, $1 per word for each word over 30.
classifieds issue 1, october 2014
OFFICES FOR SALE OR LEASE
parrish or perish
Don’t shoot the messenger
Dr. Jeffrey Parrish “If everyone is thinking alike, then somebody isn’t thinking.” — George Patton
“I will leave it to you to review WAC 246-817-460 Sexual misconduct on your own; it’s too titillating for a PG rated column. Subsection (1) lists a whole bunch of selfevident stuff that, if you ever did or attempted to do with/to a patient would be grounds for throwing the book at you.”
The views expressed are those of the writer and do not necessarily reflect the opinion or official policy of the WSDA.
If you paid attention to last month’s WSDA News, you would have read that WSDA recently embarked on a challenge to Washington State to enforce its laws with regard to the prohibition of corporate practice, specifically RCW 18.32.675, Practice or solicitation by corporations prohibited. (1) No corporation shall practice dentistry. There is increasing concern that there may be entities practicing dentistry in Washington that are not following this RCW to the letter of the law. Time will tell. But that got me to thinking: what other laws are being routinely broken…by dentists. I am no lawyer, but there seems to me to be some areas where we can easily be questioned. I just had this goose and gander thought that gave me some pause. So let’s review some of the provisions of the law pertaining to us...and whether we dentists are following the law. Let’s start off fairly simply: that framed version of your license: RCW 18.32.190 Licenses display. Every person who engages in the practice of dentistry in this state shall cause his or her license to be, at all times, displayed in a conspicuous place, in his or her office wherein he or she shall practice such profession (emphasis added). So how far would I have to travel in your office to find it? The lab? Staff lounge? Your private office? The law says “conspicuous.” And that office where you are an associate two days a week? My next concern is for East Overshoe Family, Laser, Sedation and Cosmetic Dentistry: RCW 18.32.755 Advertising — Names used: Any advertisement or announcement for dental services must include for each office location advertised the names of all persons practicing dentistry at that office location. (emphasis added) I would venture to say this is probably the most violated of all laws pertaining to us. Your internet presence, that ad in your local East Overshoe Gazette, and the Alaska Airlines magazine ad — all require the names of all dentists practicing in your office. I’m lucky if I even see one name of the main proprietor. Let’s examine your office signage: WAC 246-817-400 Disclosure of provider services. A dentist who is personally present, operating as a dentist or personally overseeing the operations being performed in a dental office, over fifty percent of the time that such office is being operated, shall identify himself/herself in any representation to the public associated with such office or practice and shall provide readily visible signs designating his/her name at such respective office entrances or office buildings. Any representation that omits such a listing of dentists is misleading, deceptive, or improper conduct. Dentists who are present or overseeing operations under this rule less than fifty percent of the time shall identify themselves to patients prior to services being initiated or rendered in any fashion. Every office shall have readily available a list of the names of dentists who are involved in such office less than fifty percent of the time. (emphasis added) So has that new associate who is there three days a week been added to your front door sign? You do have a “readily available…list” that includes the woman who practices there Friday and Saturday, right? Don’t be tempted: RCW 18.32.533 Unprofessional conduct — Abrogation of copayment provisions. It is unprofessional conduct under this chapter and chapter 18.130 RCW for a dentist to abrogate the copayment provisions of a contract by accepting the payment received from a third party payer as full payment. I am relatively sure this was hashed out a number of years ago when it was more of a problem as it had become a favorite “practice builder” technique. Forget it; it’s fraud. Now I know how much you would like to defraud certain third parties, but don’t bother. Your staff CPR all up to date? WAC 246-817-720 Basic life support requirements. Dental staff providing direct patient care in an in-office or out-patient setting must hold a current and valid health care provider basic life support (BLS) certification. Dental staff providing direct patient care include: Licensed dentists, licensed dental hygienists, licensed expanded function dental auxiliaries, certified dental anesthesia assistants, and registered dental assistants. Newly hired office staff providing direct patient care are required to obtain the required certificacontinued on page 37
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“WDIA helped me get back on my feet” — Dr. Ron Dahl “One of the best decisions I made early in my dental career was purchasing disability insurance. Although I didn’t expect to ever have to use it, I wanted the peace of mind. Shortly after I had acquired my dental practice, (with all of the accompanying loan commitments in addition to my student loans), I ruptured my Achilles tendon while playing a pickup basketball game. Surgery was required and I was in a full cast for three months. I was able to collect partial disability income for the next few months until I was back to full speed, which helped immensely when meeting my financial obligations, especially with my practice loans. I strongly urge any young dentist to purchase disability insurance sooner rather than later. Matt French and Kerri Seims at WDIA are two talented professionals who can help navigate the insurance maze. Let them help you get the insurance you need as you begin your dental career.”
Life Disability Long Term Care Professional Liability Practice Loan Protection Health Savings Accounts Business Owner Coverage Group and Individual Medical Risk Management Consultation Medicare Supplements and MedAdvantage Employment Practice Liability
Matt French · Kerri Seims 206.441.6824 · 800.282.9342
CyberSecurity Protection ERISA Surety Bonds
www.wdiains.com
Washington Dentists’ Insurance Agency: LONG TERM CARE INSURANCE
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Sole broker for:
Washington State Dental Association 126 NW Canal Street Seattle, WA 98107
PRESORTED STANDARD U.S. POSTAGE PA ID SEATTLE, WA PERMIT NO. 8115
CHANGE SERVICE REQUESTED
How much is good customer service worth? You may never really know how good your insurance company is until a claim is filed against you. At NORDIC, we’re invested in you and the business ofinsuring you and your practice. When you call with a question, you’ll speak directly with the person handling that aspect of your policy, not a random operator. In fact, you’ll always speak with a live person unless you call after hours. We think that’s important. Those big companies? Not so much. NORDIC prides itself in excellent customer service before, during, and after a claim is filed against our customers.
800-662-4075 · www.nordicins.com 206-343-7800 · 206-441-6824
sole broker for NORDIC
4 8 · th e wsda ne w s · issue 1, october · 2014 · www.wsda.org