Signia Aspire 2023 All Presentations FINAL.pdf

MikeO’Neil President

RestoringHearingis RealizingaDream

“AMillionDreams”

"Thenoblestartisthatofmakingothershappy."

–P.T.Barnum

State-of-the-artmanufacturing anddistributioncenter

State-of-the-artmanufacturing anddistributioncenter

State-of-the-artmanufacturing anddistributioncenter

"Thenoblestartisthatof making othershappy."–P.T.Barnum

MikeO’Neil President

Average days inhouse

Delivery Times

CurrentStatus

“Stock”orders:1day

Repairs:5days(RIC:1-2days)

Customorders:5days

Reductionof5-10days onaverageacrossall typesoforders

Quality

CurrentStatus

Auditprocessesinplace Newguidingprinciples aroundServiceQuality

20%Reductionincallsto CustomerService

AutomaticReward Guarantee OrderType 500points <3Days RIC/BTE 500points <7Days Repair/Customs

THE

IndustryFirstProactiveNotification ofDeliveryDisruption

IntroducingOrderDelight:ServiceExcellencefocusofimprovingtheorderplacingand deliveryexperiencewithSignia.ComingSoon!

SigniaCompanyActionstoBetterSupportYou

#SigniaDelivers#SigniaAspire

"Thenoblestartisthatof making othershappy.”–P.T.

Barnum

UsingMarketInsightsto NavigatetheChanging LandscapeofHearingHealthcare

Jennifer Wright, AuD VP,Marketing

Thereisnothingpermanentexceptchange —Heraclitus

HowHavePurchasePathsChangedintheLastYear?

Noperceivedchange Increaseinmanaged careandinsurance

Numberofpatients usingafinancing optionhasincreased

TopTwoCurrentIssues

PredictionfortheFuture

Perceptions ConfirmedbyData

WeareSoGlad YouareHere!

Thegreatestdiscoveryofalltimeisthata personcanchangehisfuturebymerely changinghisattitude.

—OprahWinfrey

TheGreatestShowcaseofSignia

Mike O’Neil

Jennifer Wright Michael Guiden

Zachary Call

Brian Taylor Leanne Powers Scott Witt

Sharon McKarns Jamie Loschen

Danielle Robertson Jerry Weber

Tony Cyr

Amanda Reed Nicole Lynch Dianna Theokas

Dr.BryanWilliams

"Thenoblestartisthatof makingothershappy.”

–P.T.Barnum

Presented

Bryan

Objectives for Today

Facing your mountain

Principles of Success

Key Ingredient to Activate the Principles

The Power of Moving Forward

There should be EVIDENCE you were there.

Points to Remember

Love is the greatest secret of success in all ventures.

Always dig for reasons to applaud; never scratch for excuses to gossip.

I will greet this day with love in my heart.

Point to Remember

I was not delivered into this world in defeat; nor does failure course through my veins. -

I will persist until I succeed.

Points to Remember

Avoid, with fury, the killers of time.

Destroy procrastination with action

Destroy doubt with faith

Destroy fear with confidence

I will live this day as if it is my last.

Point to Remember

Train yourself to say four words until they become habit. -

I will laugh at the world.

I will act now. “ ”

Points to Remember

Only action determines your value in this world.

To multiply your value, you must multiply your actions.

Principles of Success

• I will greet this day with love in my heart.

• I will persist until I succeed.

• I will live this day as if it is my last.

• I will laugh at the world.

• I will act now.

DrBWilliams.com

Instagram: @drbryanw

LinkedIn: Bryan Williams, DM

Facebook: BW Enterprise

Scan the QR code to subscribe to my email list, or text

bwenterprise to 22828

…as its WEAKEST link

…where I STAND.

A chain is only as STRONG…

The chain will NOT break…

JensenN.S.,HøydalE.H.,BrandaE.&WeberJ.2021a. Augmentingspeech recognitionwithanewsplit-processingparadigm.HearingReview,28(6),24-27

SuccessfulDallasCowboysPartnershipin2022

2022 Aspire eventatAT&T stadium

B2B2C Marketing Opportunities

Consumer gamification, radioads, etc. forleads

Financial SupportPrograms

ZacharyCall,MBA Director,BusinessDevelopment

TheWorldFamous“PopsicleHotline”

ActualReview Thisistheplacetostay,handsdown!!!

We(Family of4)havejust returned froma3nightstayat theMagic Castle.Wewere blownaway byour timeattheMagic Castleandwecannot speak highly enough ofourtime there!!

Thisisanolder hotel soifyou’relookingforbrandnew, shiny bells and whistles, it maynotbethe place foryou. ButIcanpromiseyou,whatyougetfromtheMagicCastlewillmeanfarmore.

Iheard andreadabout the amenities thehotel offeredtoitsguests butI'llbe honest, Iwaswaiting to get there to seeifitwas actually true. Icanconfirmit'sabsolutely true and westruggled todragour kidsaway!!

The‘Popsicle Hotline’ issuchatreat, ourkids(and anyone inthe poolarea loved it!!).Itwasour daughter’sphoneprofilepicforaverylongtime.Shefeltthatspecial!!

Onourlast day wegotchatting to theowner ofthehotel. Hespentalotoftimetalkingtoourkids abouttheirstayandgettingtheirfeedbackonwhathecoulddotomakeitevenbetter. Thisisthebest place tostaywithout adoubtand assoonas weget thechance, we'll beback.

MemorableMomentsMatter

5

1,173Googlereviews

#SigniaDelivers#SigniaAspire

Signia’sAI-DrivenApproachto CommonFittingChallenges: SmallChanges=BigResults

"Thenoblestartisthatof making othershappy."–P.T.Barnum

BrianTaylor,AuD Sr.Director,Audiology

PioneeringRechargeableSolutions

FirmwareUpdates

UpgradedeWindScreen(March2023)

CallControl(September2022)

HandsFreeforiOS(May2022)

ImprovedAXSoundscapeProcessing(March2023) AutoEchoShield(May2022)

OwnVoiceProcessing2.0(May2022)

SigniaAugmentedXperience(May2021)

HowSigniaThinksAboutQualityofLife

Regularly

Owners:n=656

Non-Owners:n=513

Note:Non-Ownershave self-reportedhearingloss

PHQ-2ScreeningforDepression

THE GREATEST SHOWCASE OF SIGNIA

THE GREATEST SHOWCASE OF SIGNIA

HowOftenHearingAidsRegularly ImproveQualityofLife

What’sDrivingthisQualityofLifeIncrease?

 Increasedimplementationofbestpracticestandards?

 Incrementalimprovementoffeaturesthatimprove audibility,comfortandSNR?

 Newerfeatures?

NewGenerationofHearingAids

BenefitsofSigniaAssistant

 Greaterfeelingsofempowerment,leadstobetteroutcomes

 Improvedpatientacceptanceofsoundquality,ownvoice, othervoices,devicehandling

 Leadstoabetterindividualizedfitandsupport

 Freesuptimetodootherthings

WhatistheRoleoftheHCPinDeterminingWho AcquiresandthenBenefitsfromtheseNewerFeatures?



Auditory

Excellent:

Fair:

WhatistheRoleoftheHCPinDeterminingWho AcquiresandthenBenefitsfromtheseNewerFeatures?

 AssessQualityofLife(pre-andpost-fitting)

 Applythe5M’sofgeriatriccaretofind“whatmattersmost”

 AssessQualityofLife(pre-andpost-fitting)

 Applythe5M’sofgeriatriccaretofind“whatmattersmost”

 Assessdigitalliteracy

DigitalLiteracy: AgeShouldnotbeAConsideration

 Twoquestionscanquicklyassessdigitalliteracyinadultaudiologyclinic

 Giveaudiologiststheconfidencetoappropriatelyidentifypatientswhowould benefitfromremotetechnologies

“Howwouldyourateyourskilllevel withamobiledevice?”

“Howconfidentareyouusingam mobiledevice?”

Conclusions

 Incrementalismleadstobigresults

 Newgenerationhearingaidsdrive qualityoflifebenefits

 Theroleoftheclinicianmatters morethanever

Augmented Xperience ChangedtheGame

"Thenoblestartisthatof making othershappy."–P.T.Barnum

Why

WhyHearingHealthOutreachisImportant

WhatareSomeObstaclestoOutreach?

 Time

 Resources(Time&Materials)

 Havingaplan

 Stickingtoaplan

 Wheretostart 142

SigniaDeliversTurnKeyTools+Support

SigniaDirectHearingHealthEfforts

B2C

marketing (radioads,Facebookads) toeducateconsumers abouthearinghealthand connect

SigniaDirectHearingHealthEfforts

THE GREATEST SHOWCASE OF SIGNIA

144

Conducted 300+free hearing screenings at 2022CowboysRally Dayevent

themwithanHCP

Over900earplugs andalmost 700 hearing health flyers passedouttofansat 2022CowboysGame Dayevent

Conducted 300+free hearing screenings at 2022CowboysRally Dayevent

HearingHealthMarketingPackageMaterials

ComorbidityFlyers

EducationalPosters

#SigniaDelivers#SigniaAspire

Signia’sInnovative Solutions toEnsureSuccessand IncreaseHearingAidAdoption

"Thenoblestartisthatof making othershappy."–P.T. Barnum

ScottWitt, VPProductManagement

Earwear3.0ImprovementProject

Acrossfunctionalteamreviewedand escalatedallreportedconcerns.

KeyElements

 Videos

 Data,Facts

 Actionplan

 Staffcommunication

 Accessories

 Receiver

 Wirelengthmeasuringtool

 Receiverinsert/removaltool

 Earmolds(RIC,ThinTube3.0)

InsioAXChargerContinuousImprovements

ImprovementList

 Enlargedcenterbarrier–reducescrosstalk

 UpgradedfirmwaretoreduceLED misbehavior/freezingafterlongcharging

 ChargerServiceTool-Fieldupgrades

 Rubberinlaymodificationforimprovedpositioning

InsioAXChargerContinuousImprovements

ImprovementList

 Enlargedcenterbarrier–reducescrosstalk

 UpgradedfirmwaretoreduceLED misbehavior/freezingafterlongcharging

 ChargerServiceTool-Fieldupgrades

 Rubberinlaymodificationforimprovedpositioning

FirmwareUpgradesareanOpportunity

op·por·tu·ni·ty[noun]

1.Asetofcircumstancesthatmakesit possibletodosomething.

Asin"wemayseeincreasedopportunitiesfor hearingaidsales"

FirmwareUpgradesareanOpportunity

op·por·tu·ni·ty[noun]

1.Asetofcircumstancesthatmakesit possibletodosomething.

Asin"wemayseeincreasedopportunitiesfor hearingaidsales"

168

SigniaMulti-charger

Simplechargingsolutionformultiple hearingaidformfactors

ComingSoon

Launchdate: Summer’23

THE GREATEST SHOWCASE OF SIGNIA

THE GREATEST SHOWCASE OF SIGNIA

180

ALookAhead

Signiawillcontinuetofocusoninnovativedesignsandfeatures

Smalland discreet

Rechargeable

Wireless

181

Audiological Innovation Artificial Intelligence

THE GREATEST SHOWCASE OF SIGNIA

ALookAhead

182

Split Processing hasopened thedoor! Newjourney for thefuture harnessing the technology

Continued innovation building uponthe success ourAugmented Experience technology

THE GREATEST SHOWCASE OF SIGNIA

Signiaisinvestinginfuture hardwareadvancements

ALookAhead

Signiaisinvestinginfutureapp/softwareadvancements

THE GREATEST SHOWCASE OF SIGNIA

ALookAhead

Signiaisinvestinginfutureapp/softwareadvancements 186

UIFaceliftforSignia

Launchdate: Summer’23

THE GREATEST SHOWCASE OF SIGNIA

"Thenoblestartisthatof making othershappy.”–P.T.Barnum

Maximizingyour Aspirebenefits

Aspire

Directone’shopesorambitions towardsachievingsomething.

‘’Weneverthoughtthatwemight aspiretothoseheights”

Jennifer Wright, AuD VP,Marketing

WhatareYourAspirations?

YouHaveRealBusiness Needs.SigniaAspireHas RealSolutions.

WhatareYourAspirations?

2022Awards SuccesswithAspire

2022MostImprovedGrowth SuccesswithAspire

SuccesswithAspire

2022MostImprovedGrowth

Audiology&HearingAidService

IreneWagner

2022HighestSteadyPerformer SuccesswithAspire

2022HighestSteadyPerformer NaturalHearingCenters AngelaandDanDeLong

SuccesswithAspire

2022MostEngagedAspireMember SuccesswithAspire

CEUCODE BrilliantFit

"Thenoblestartisthatof makingothershappy.”

–P.T.Barnum

Jennifer Wright, AuD VP,Marketing

WhatDoesitMeanto HaveYourOwnBrand?

Ittakesseeingfiveto sevenimpressionsfor someoneto remember/recognize abrand

86%ofconsumers preferanauthentic brandimage

Colorincreases brandrecognition byupto80%

45%ofpeoplewould unfollowabrandon socialmediabecauseof toomuchself-promotion

43%ofConsumersSayTheyWould TryaCo-branded Product fromaBrandTheyAlreadyLike

DON’T FORGET

57% of customers decide to trust a brand based on the customer experience it provides.

TheConnectedPatient: BluetoothandConnectivity BestPractices

"Thenoblestartisthatofmaking othershappy.”

–P.T.Barnum

Dianna Theokas, Au.D. AmandaReed, Au.D.

WhatWearersWant…

55%ofwearersrespondedthat mobileaudiostreamingfrom mobiledevicesisimportant. TheAXplatformnowbrings connectivitytobothiPhoneand Androidsmartphones. 240 THE

Pair,Connect,Stream

Pairing=Introducing2Bluetoothdevicesto eachother

Connecting=Afterpairing,when2devices activelyparticipatewitheachother

Streaming=Sendinginformationfromone devicetoanother

ConnectivityTips&BestPractices

WeWillDemonstrateHowto:

PairtoAndroid (ifnotcanshowvideoonpairing)

PairtoApple

WalkthruSigniaApp withMyWellBeing

Adjust usingSigniaAssistant

PairtotheStreamLine™ Mic(SLMic)

PairtotheStreamLine™ TV(SLTV)

Pairtothe miniPocket™remote

ClinicalStudyatUNCO

UniquePersonalization

Real-timeAISigniaAssistant enables adjustmentforultimate personalizationwheneverthesound isnotmeetingexpectations.

SigniaAssistant

CONNEXX9.9-SigniaAssistant

CONNEXX9.9-SigniaAssistant

CONNEXX9.9-SigniaAssistantChanges

CONNEXX9.9-SigniaAssistantHistory

DataInsights(PreviouslyDataLogging)

SigniaAssistanticons:

ifnewSigniaAssistant changesareavailable

ifonlyhistoryisavailable

CONNEXX9.9-SigniaAssistantActivation

Minor adjustments using Signia Assistant

Major benefits to the wearer

#SigniaDelivers#SigniaAspire

TheConnexxAdvantage: FlexibilityatYourFingertips

"The noblest art is that of making others happy." –P.T. Barnum

JamieLoschen,AuD

NicoleLynch,AuD

CourseOverview

 FlexibilityoftheConnexxfittingsoftware

 Applicationsofconfigurableworkflow

 Advancedcustomizationoptions

Customizable Workflow

Maximize efficiency

Standardize yourfitting protocol Savetime!

262 THE GREATEST SHOWCASE OF SIGNIA

#SigniaDelivers#SigniaAspire

Perfect

"Thenoblestartisthatof making othershappy."–P.T.Barnum

B.Danielle

Robertson,

AuD andDani M.Rood,AuD

WouldYouBuyaCarWithoutTestDrivingit…

WouldYouBuyaCarWithoutTestDrivingit…

 Howmanyofyou currentlydemoinoffice?

 Howdoyoudemoin office?

HowtoDemoinOffice

1)Startwithaquickfirstfit

2)Determineneedforhearingaidsby askingopenendedquestions

 Who…

 When…

 Why…

 What…

 How…

 Tellme…

3)Havebackgroundnoisereadytoplay

BestQuestions

BroadNeedQuestion SpecificNeedQuestion

Getsthepatienttalking

Narrowitdown(getinformation aboutaspecificneed)

LeverageQuestion

Aquestionthatpulls emotionintotheneed

Levels7and5

 Thinkoftheappliketoolsinyour toolbox,youdon’talwaysneed thembuttheyaretherewhenyou do

 Don’tforgettodemowith backgroundnoise

WhatIfYour PatientWantsOTC?

WhatWouldYouRecommend?

BusinessDevelopment: NewResourcesUnder theBigTop!

"Thenoblestartisthatof making othershappy.”–P.T.Barnum

SharonMcKarns,Au.D Sr.Manager,BusinessDevelopment

BuildCapabilities in4Categories

Financial

 InvestandManage forProfitability

 Exit Strategy aspart ofBusinessPlan

Operations

 Build SystemsthatSupport Strategy&Initiatives

Marketing

 Execute BestPracticeGuidelines&DeliberatePatientJourney

Sales

 Intentionalfocus ondrivinggrowth

ExitStrategyasPartofYourBusinessPlan

SalesSupport: Lunch&ListenEvent

 Auniquereal-worldexperienceforpatients toexperiencehigh-endtechnology

 Low-costeventwithgoodconversionrate

Lunch&ListenEvent

 Reviewedcurrentactivitydrivingbaseline

11units/month

 Wantedtostimulatesalesandrevenue whilebuildingstrongerrelationships withpatients

 Chosetheadditionalactivitytodrive incrementalgrowth

 Utilizedconsultantsupporttoimprove learningcurveonexecution

Finance Operations Marketing SalesSupport

Consultant Packages

PhysicianReferralMarketing

PackageIncludes:

 Oneinitialvirtual consultation/evaluation(~1hourin length)

 Oneortwoadditionalvirtualmeetings tofollowupandhelpyoureachyour goal

 PhysicianReferralMarketingGuidefor HearingHealthcareProviders

PracticeDevelopmentConsultant

PackageIncludes:

 Oneinitialconsultation/evaluationwith theconsultant(1to1.5hoursinlength).

 Threeadditionalvirtualmeetingswith theconsultanttofollowupandhelp youreachyoursessiongoal(~1hour perfollowupmeeting).

OpenHouse/SalesConsulting

PackageIncludes:

 OpenHouse/SeminarSalesServices

ExitStrategyConsultation

PackageIncludes:

•FinancialReview

Question&Answer

"The

isthatof making othershappy."–P.T.Barnum

Thank You!

CEU Code:

PartnerResourcesto ImproveYourPractice

Multi-channel Approach

Whatarethebenefitstomypractice?

3KeyTakeaways:

 Generalunderstandingofthemultiple channelswithinthehearingindustry

 Howtoalignthesechannelsthatbestfit yourpractice

 HowdoesOTCfitwithinyourclinic?

JerryWeber-Sr.Manager, National Accounts TonyCyr-Sr.Sales Director, OTC

DistributionChannels

GeneralKnowledge/Terminology

WhoGetstheReferral?

When

MostTPNsrefer basedonacertain “score”theclinic has within theTPN

"Score”usually basedontreatment rate, patient reviews, andgeography

Themorepositive patient experiences a TPN seeswithyour clinic, themorereferrals youwill receive

Patient

WhyShouldYouSeeOTCas“TheOpportunity” andnot“TheThreat”?

It’sproventodrawayoungerconsumer,earlierintheirjourney tobetterhearing

What

aboutOTCisDrivingtheseResults?

Threethemeswereaconstantinarecentconsumerstudy

Cost/Affordability

Standsoutasmostappealing reasonsvs.traditional hearing aids.

Trust

66%ofrespondentssaidthe FDA approvalincreasestrustinOTC hearing aids.

Accessibility

Consumers arelearningaboutOTC hearingaidsthroughTVcommercials, news,theradio,print,andsocial media.

Source: Remesh2023

WhySony’sOTCOfferstheCompetitiveDifference TrustinOTCHearingAidsfromSonyisOver90%(higherthantrustin OTCHAingeneral)

 Trustinspireslikelihoodtoconsider

 Priceisaprimarymotivatingfactorwhen itcomes topurchasingOTChearingaids.

 Plus,youcanofferthemknownpurchasedrivers:

 45 DayreturnPeriod

 Extended WarrantyOptions

 BestinclassSony CustomerSupport (withTier2Audiologistsaswell)

Source: Remesh2023

HowCanYouSeizetheSonyOTC OpportunityforYourClinic?

89%ofthosesurveyedwouldprefertopurchaseOTCfromahearing careprofessional.

Patient CenteredCare

Recognize who,whenandhowto recommend anOTCsolution.

Source: Remesh2023

CapturingDemand: MarketingOpportunities

Attract newpatients orre-engage witholdones. Usemarketing tospread awareness and capture interest.

LeverageSonyOTCMarketing

"Thenoblestartisthatof making othershappy."–P.T.Barnum

Hope is Not a Strategy: Improving Patient Engagement through Strategic Planning

BrianTaylor,Au.D Sr.DirectorofAudiology

Agenda

333

1 2 3

Hearinglossisanundertreated conditiondrivenbyapathy andindifference

Fixingtheleakypipe ofpatientengagement

Creatingandexecutingapatient engagementstrategy

THE GREATEST SHOWCASE OF SIGNIA

MainPoint

Weknow that individuals withthe knowledge,skills, and confidence tobecome actively engaged in their health carearemore likely toexperience better health-related outcomes (Domecq, etal 2014).

334

Youneedathoughtful andmethodicalpatient engagementstrategy toaccomplishthis inyourpractice.

Identify

Create

THE GREATEST SHOWCASE OF SIGNIA

“KnowledgeofLinkBetweenHearingLossAndOther HealthConditionsandSocialOutcomes”

“LikelihoodofPrioritizingHealthConditionorLife ActivityinNextYear”

“PeopleareTwiceasLikelytoTakea PettotheVetthanGetaHearingTest”

The

LeakyPipelineofHearingCare

Tsimpida, etal 2023

343

1.34%donotacknowledgehearingloss-66/100acknowledge

THE GREATEST SHOWCASE OF SIGNIA

TheLeakyPipeline ofHearingLoss

Tsimpida, etal 2023

344

2.35%donotdisclosetotheirprimarycarephysician-41/100

THE GREATEST SHOWCASE OF SIGNIA

TheLeakyPipeline ofHearingLoss

3.18%donotacceptreferraltoENT/Audiology-34/100

4.30%donotmakeanappointmentforahearingaidevaluationwithHCP-20/100

Tsimpida, etal 2023

TheLeakyPipeline ofHearingLoss

5.27%donotacceptrecommendation,followingHAEwithaudiologist-15/100

Tsimpida, etal 2023

346 THE GREATEST SHOWCASE OF SIGNIA

TheLeakyPipeline ofHearingLoss

6.27%donotadheretotreatmentguidance11/100–potentiallyloyalcustomers

HowtoFixtheLeaks

Haveaplan.Followtheplan, andyou’llbesurprisedhowsuccessful youcanbe.Mostpeopledon’thaveaplan That’swhyit’seasytobeatmostfolks.

TheBenefitsofPatient Engagement

CalltoAction:ConsiderTreatmentOptions

CalltoAction:ActiveParticipation onCare

 Continuouseducationofdatabase

 Importanceofperiodicvisits

 Improveknowledge,skillsandconfidence

PatientEngagement Tools:AmplificationDevices

PatientEngagement Tools:CarePathways

StrategicPlan#1

Problemwearesolving

One-thirdofadultswithhearinglossareunawareoftheir condition.Wewanttomakethemawareoftheconsequences ofuntreatedhearinglossaswellastheimportanceof preventionandavailabilityofroutinehearingscreening.

1.Hearinglossispreventable

Callstoaction

2.Untreatedhearinglosshasseriousconsequences

3.Talktoyourdoctorabouthearingloss

Targetaudience

Community-at-large

StrategicPlan#2

Problemwearesolving

One-thirdofadultswithhearingloss areindifferentorapatheticabouttheirhearingloss.

Callstoaction

Targetaudience

1.Hearinglosscanbedetectedquicklyandeasilywithscreening

2.Hearinglossistreatable

Community-at-largeandmedicalgatekeepers

StrategicPlan#3

Problemwearesolving

NextSteps

1in5adultswithhearinglossdonotaccept therecommendationofhearingaids

1.Therearearangeofdeviceoptions,andpathwaystocare

2.Weareheretoimproveyourknowledge,skillsand confidenceonhowyoumanageyourhearingloss

Databaseandmedicalgatekeepers

UsetheAspireprogramtobuildyour ownstrategicplanthatincreases

References

 Carlson, M.L.,Nassiri, A.M.,Marinelli, J. P.,Lohse,C.M.,Sydlowski, S. A.,&Hearing Health Collaborative (2022). Awareness, Perceptions, andLiteracy SurroundingHearing Loss andHearing Rehabilitation AmongtheAdultPopulation intheUnited States. Otology&neurotology :official publication oftheAmerican OtologicalSociety, American Neurotology Society [and] EuropeanAcademyofOtologyand Neurotology,43(3), e323–e330.

 Domecq, J.P.,Prutsky, G.,Elraiyah, T.,Wang, Z.,Nabhan, M.,Shippee, N.,Brito,J. P.,Boehmer, K.,Hasan, R.,Firwana, B., Erwin,P.,Eton,D.,Sloan,J.,Montori, V.,Asi,N.,Dabrh,A.M., &Murad,M.H.(2014). Patient engagement inresearch: a systematic review. BMChealth services research, 14,89

 Jorgensen,L.E.,&Barrett, R.E.(2022). Relating FactorsandTrends in Hearing Device AdoptionRates to Opportunities for Hearing Health Care Providers.Seminars inJearing, 43(4), 289–300

 Sydlowski, S.A.,Marinelli, J.P.,Lohse,C.M.,Carlson, M.L.,&Hearing Health Collaborative (2022). Hearing Health Perceptions andLiteracy Among PrimaryHealthcare Providersin theUnited States: ANational Cross-Sectional Survey. Otology&neurotology :official publication oftheAmerican OtologicalSociety,American Neurotology Society [and] EuropeanAcademyofOtologyand Neurotology,43(8), 894–899.

 Tsimpida, D.,Rajasingam, S.,Panagioti, M.,&Henshaw, H.(2023). Theleaky pipeline ofhearing care: primary to secondary careevidence fromthe EnglishLongitudinal Study ofAgeing (ELSA).International journal ofaudiology, 1–9.Advanceonline publication

#SigniaDelivers#SigniaAspire

"Thenoblestartisthatof making othershappy."–P.T.Barnum