
MEASURABLE ROI
MEASURABLE ROI
IT CALLS FOR AN EVENT THAT WILL BRING OVER 1,000 ATTENDEES TOGETHER AND SET THE TONE NOT ONLY FOR THE SHOWCASE BUT FOR THE ENTIRE YEAR AS WELL. TOGETHER WITH OUR MEMBERS, WRLA IS FRAMING THE FUTURE AS WE CELEBRATE 30 YEARS OF THE BUILDING & HARDWARE SHOWCASE.
With over 550 exhibitors expected at 200+ booths, it’s important for your company to find a way to stand out! This year, more than any before, we’ve designed big, bold, creative ways for your brand to stand out and make this year’s show one to remember!
Partnering with us on a sponsorship package will deliver great visibility for your brand at a time when over 1,000 delegates will be in one place and be in the mood to be “wowed” by a great exhibition. Having your company’s name front and centre is also a great conversation starter at a time when everyone’s going to be competing for attention from attendees! Whether it’s engaging the attendees on the exhibition floor, sponsoring a killer workshop session, or even helping them load up on a tasty snack. You’re creating connections with potential customers and business partners that will continue to pay off long after the showcase ends.
In addition to the direct benefit of having your company be prominently linked to Canada’s biggest Building & Hardware showcase, all these opportunities come with additional promotion across multiple channels, including WRLA’s print, digital, and mobile spaces, all with great reporting to help you measure your ROI.
Have a look at the opportunities in this booklet, find an option that looks great for you and your business, and get ready to help us deliver the best WRLA Building & Hardware Showcase yet!
Do you have your own ideas for a sponsorship at the Showcase that would be the perfect fit for your company’s goals? We are open to discussing any additional sponsorship benefits or opportunities that best suit your business objectives.
YOUR BRAND WILL WELCOME ATTENDEES TO THE 2024 BUILDING & HARDWARE SHOWCASE.
Your logo will be front and centre, greeting all delegates during the registration process, and be one of the first brands people encounter when coming and going to the exhibition floor.
• Your corporate logo on the show registration kiosks’ kick plates
• Your corporate logo on the show membership kiosk’s kick plate
• Customized door decals at registration/show entrance with both WRLA and your corporate logo
• Corporate stair wrap display leading up to the show entrance and kiosks
• Floor decal in front of exhibition booth at the Showcase in recognition of your partnership
• Logo recognition on additional show sponsor signage on display throughout the venue
• Logo and brand, with promotion of your booth at the showcase, on digital signage throughout the venue
• Full page premium front-cover ad in the 2024 WRLA Building & Hardware Showcase guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase guidebook
• Full page premium ad acknowledging your sponsorship in the Winter edition of Yardstick magazine – the show preview special
• Your logo on the exhibitor and retailer registration page
• Custom sponsor eblast sent by WRLA to all registered
delegates ahead of the show (content to be provided by the sponsor)
• Dedicated social media posts recognizing your support
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo featured on premium swag handed out to all delegates
• We are open to discussing any additional benefits or opportunities that align with your company’s goals and objectives for this sponsorship.
EVERYONE LOVES GETTING A FREE T-SHIRT, ESPECIALLY ONE THAT LOOKS AND FEELS GREAT.
This is the opportunity to have your corporate logo displayed by as many as 2,500 delegates as they make their way around the exhibition, and beyond, out into surrounding hotels, restaurants, and attractions – not to mention every time they wear your t-shirt after the show is done!
• Your company’s logo (along with the WRLA logo and Showcase branding) on a custom designed T-shirt to be included in all delegate bags
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Full-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner recognition in the Winter 2023 Yardstick magazine and in the 2023 Building & Hardware Showcase guidebook
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts highlighting your sponsorship
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s additional promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
VISITING OVER 200 EXHIBITION BOOTHS AND TAKING IN ALL THE EXCITING PROGRAMMING AT THE BUILDING & HARDWARE SHOWCASE CAN WORK UP A HEALTHY APPETITE!
On Thursday and Friday, we’ll welcome all delegates into the RBC Convention Centre’s iconic York Ballroom for a delicious meal.
This sponsorship package provides your organization to exclusively sponsor the delegate lunch for both days allowing your company to position its brand and key messaging to all the suppliers, distributors, manufacturers, vendors, and dealers that make up the delegation at the showcase. Partner with us as our luncheon sponsor and enjoy the following recognition at the showcase.
• Corporate logo recognition during both days’ luncheon (January 18 & 19) including, but not limited to:
• Table tent cards
• Floor decals directing delegates into the York Ballroom
• Custom branded entryway leading into the dining area
• Floor decal in front of your exhibition booth in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Full-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Your logo on the exhibitor and retailer registration page
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (content to be provided by the sponsor)
• Dedicated social media posts recognizing your support
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
The WRLA Showcase App provides real-time information on the Showcase schedule, exhibitor list, show specials, educational classes and workshops, as well as networking and social media tools. Position your brand prominently on the welcome page of the app, as well as a company banner ad on the home/landing page.
The app is dynamic and fits perfectly to all mobile devices including tablets. This year’s version of the app has received many incredible updates that will make downloading it a must!
• Floor decal in front of exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the Workshops section of the WRLA Building & Hardware Showcase Guidebook
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show related to the app, detailing how to use it, and highlighting your sponsorship
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Four scheduled push notifications during the 2024 Showcase on the official WRLA app
• Integration of your corporate logo (with WRLA logo) as the global feature header on the app
• Featured in-app banner with corporate logo and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags, or handed out separately ahead of, or at the conclusion of, one of the two luncheons
• Corporate logo recognition on the WRLA website
ONE OF THE BIGGEST DRAWS AT THE WRLA BUILDING & HARDWARE SHOWCASE EACH YEAR IS THE NEW PRODUCT SHOWCASE.
Everyone wants to check out the latest and greatest innovations and find out what’s coming to market (ahead of the competition!)
Partner with us as our New Product Showcase Sponsor and receive the following recognition.
• Logo recognition on the entrance to the New Product Showcase on the Exhibition Floor (Created by WRLA)
• Logo recognition on all decals promoting a New Product Exhibitor, including decals at all participating booths
• Opportunity to present the Best in Show New Product Award at the closing of the 2024 Building and Hardware Showcase
• Floor decal in front of exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Full-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Corporate sponsor logo recognition on social media posts promoting Best in Show new product for 2024
• Corporate logo featured in-app banner in the New Product Showcase section of the WRLA App
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
Partner with us as our lanyard sponsor and get unlimited brand exposure over the course of the event. Badges are required for access throughout the Showcase, including at the fabulous Social & Awards Evening. Picture your lanyard, with your brand, in practically every social media post from the event!
• Logo recognition on Showcase delegate badge lanyards (created by WRLA)
• Floor decal in front of exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Full-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
THIS IS ONE OF THE MOST COVETED SPONSORSHIPS OF THE BUILDING & HARDWARE SHOWCASE EACH YEAR.
Imagine over 2,500 delegates, all carrying bags with your corporate logo front and centre on the exhibition floor, and out into the surrounding hotels, restaurants and more, both before and after the show. Talk about a lasting impression!
Partner with us on this opportunity and receive the following recognition.
• Corporate logo (presented with the WRLA logo) on all attendee delegate bags (created by WRLA)
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner recognition in the Winter 2023 Yardstick magazine and in the 2023 Building & Hardware Showcase guidebook
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
THE WRLA BUILDING & HARDWARE SHOWCASE IS ALL ABOUT MAKING CONNECTIONS.
Nowhere is that more apparent than at the always-popular WRLA exhibition tavern. Enjoy a space for delegates to come together, take a break, and reunite with old friends and colleagues over a delicious beverage. Over thirty years of WRLA showcases, it’s impossible to count how many great deals and partnerships have had their beginning at the exhibition tavern. Your partnership and your branding will be closely tied to one of delegates’ favourite places on the show floor!
• Corporate logo recognition on suspended sign over the Building & Hardware Showcase Tavern (Created by WRLA)
• Corporate logo recognition on colourful tent cards placed on every guest table in the tavern area of the show floor
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner in the WRLA app
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
Increase your brand’s reach as you give delegates a chance to win big. The truck or cash contest is one of the most popular features of the WRLA Building & Hardware Showcase, and it’s practically a guarantee that every single delegate will stop what they’re doing to check it out. Partner with us on this exciting contest and be associated with one of the most popular events at the show!
• Custom vinyl decal of corporate logo on the side of the display truck, located in a prominent position on the Exhibition floor
• Custom graphics, including your corporate logo on the contest podium or display counter
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition as contest sponsor on print and digital signage at the entrance of the exhibition hall
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Intercom announcements promoting the contest with your sponsorship
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner in the WRLA app
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app promoting the contest and prize
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
THE CLUBHOUSE IS ONE OF THE MUST-SEE SPOTS ON THE EXHIBITION FLOOR FOR DELEGATES LOOKING TO TAKE A MOMENTARY BREAK.
Relax in an area designed for quiet conversation and networking, re-energize and rejuvenate for upcoming workshops and continued booth hopping! This year’s clubhouse will feature the always popular express massage stations, as well as some fun and games in the form of our all-new digital golf simulator!
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition as the Clubhouse sponsor on print and/or digital signage at the entrance of the Clubhouse lounge
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Intercom announcements promoting the lounge with your sponsorship
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner in the WRLA app
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app promoting the contest and prize
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
THIS IS A GREAT OPPORTUNITY TO GET YOUR BRAND IN FRONT OF OVER 2,500 DELEGATES AND EXHIBITORS.
Everyone in attendance at both days of the 2024 WRLA Building & Hardware showcase will be signing on to a Wi-Fi portal that will prominently feature your brand – sometimes multiple times in the same day!
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Intercom announcements promoting the contest with your sponsorship
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Showcase Wi-Fi sponsor receives a pre-set home page with a link to your company website, along with the choice of the login and password phrases necessary to access Wi-Fi at the show
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner in the WRLA app
• Two scheduled push notifications during the 2024 Showcase on the official WRLA
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
SOMETIMES, WHEN YOU’RE MAKING YOUR WAY AROUND OVER 200 EXHIBITION BOOTHS, YOU’RE GOING TO WANT A LITTLE SNACK!
Treat the delegates and exhibitors to a freshly popped bag of popcorn and put your logo in the palm of their hand.
• Your corporate logo (1 colour print) on single-serving popcorn bags, to be served throughout the duration of the exhibition
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Two scheduled push notifications during the 2024 Showcase on the official WRLA
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
MAKING CONNECTIONS, CHECKING OUT NEW PRODUCTS, AND ATTENDING GREAT WORKSHOPS IS THIRSTY WORK.
Delegates at the 2024 WRLA Building & Hardware Showcase will be able to take advantage of our all-new hydration station to refresh themselves for another trip around the exhibition floor.
• Your corporate logo (1 colour print) on Recyclable plastic cups at the hydration station in the WRLA Building & Hardware Showcase clubhouse
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Half-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)
• Dedicated social media posts about the workshops, highlighting your sponsorship
WRLA APP
• Two scheduled push notifications during the 2024 Showcase on the official WRLA
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
In celebration of the 30th Anniversary of the WRLA Building & Hardware Showcase, we’re bringing all the delegates and exhibitors together for a kickoff breakfast to remember! Featuring a keynote speech from internationally recognized guest speaker Lauren Johnson, incredible live music, and premium prize draws, this will be the event everyone is talking about long after the showcase is over!
• Includes showcase lanyard sponsorship
• Tablecloths at the breakfast will be in company colours
• Stage will prominently feature your corporate branding
• Your company to introduce the keynote speech
• Additional 10x10 booth added your existing footprint on the exhibition floor
• Full-page ad on the inside back cover of the 2023 Winter Yardstick promoting the breakfast and your sponsorship
• Inside back cover advertising in each Yardstick magazine for 2024
• Full-page ad on back cover of the 2024 WRLA Building & Hardware Showcase guidebook (ad of your choice)
• Full-page ad on the tab in the 2024 Directory & Product Source Guide
• Regular social media presence that showcases your sponsorship of the event
• A podcast dedicated to promoting the breakfast with “presented by your company” call-out on the show
• Featured in-app banner ad with your corporate logo, and hyperlink
• 5 admissions for education courses for Terminology course/Yard and Warehouse course for your employees
• Breakfast with the speaker seated at the sponsor table
About the Speaker Lauren Johnson is a mental performance coach and keynote speaker. She works with CEO’s, professional athletes, and Fortune 500 companies through national speaking engagements, workshops and consulting.
Prior to opening her own consulting practice, Lauren served as the Mental Conditioning Coordinator for the New York Yankees. She received her Masters Degree in Performance Psychology from National University. Lauren’s practical, straight-forward advice and mental performance strategies help individuals become elite decision makers because her belief is you become elite by choice, not by chance.
FROM THE MOMENT THE DOORS OPEN ON THURSDAY, JANUARY 18, IT’S GOING TO BE EVIDENT THAT THIS YEAR IS GOING TO BE SOMETHING SPECIAL.
There is a plan for a live musical performance that will welcome all the attendees into the breakfast room and get everyone excited for the next two days to come. This sponsorship is an opportunity to be a part of this event, and a part of everyone’s day as they help themselves to a steaming hot cup of coffee or tea!
• Corporate branded material at the Power-Up Bar Stations (there will be live music and a coffee station)
• Corporate branding on signage and paper napkins for the coffee/tea service
• Opportunity to bring closing remarks at the breakfast
• Full-page ad or profile page in the 2023 Winter Yardstick promoting the power-up bar and your sponsorship
• Full-page ad in the 2024 WRLA Building & Hardware Showcase guidebook (Content provided by sponsor)
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase guidebook
• Dedicated social media posts recognizing your support as a Showcase sponsor
• A podcast dedicated to promoting the breakfast and your sponsorship
• A popup banner on the official WRLA Building & Hardware Showcase mobile app
• 4 free admissions to WRLA Academy courses for staff
• 2 seats with the speaker seated at the sponsor’s table
BRINGING EVERYONE TOGETHER AT THE WRLA BUILDING & HARDWARE SHOWCASE PRESENTS
A GREAT OPPORTUNITY FOR DELEGATES AND EXHIBITORS TO GROW THEIR BUSINESS – IN MORE WAYS THAN ONE!
The WRLA Academy is committed to providing up-to-theminute training and knowledge that businesses’ will need to frame the future of their success!
Our WRLA Academy Classroom, located on the floor of the Exhibition Hall will feature engaging workshops from industry experts on the topics of sales, marketing, succession planning, and more! Partner with us on this exclusive opportunity and receive the following recognition.
• Logo recognition on the entrance to the education classroom on the Exhibition Floor
• Opportunity to engage session participants by distributing promotional items at each session
• Floor decal in front of exhibition booth at the Showcase in recognition of your partnership
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the Workshops section of the WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the Workshops section of the winter edition of Yardstick magazine, the show preview issue
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show related to the workshops, highlighting your sponsorship
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Corporate logo recognition on all other material connected to the WRLA Academy Classroom and planned workshops
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Opportunity for your company to host an education webinar, to be presented after the show, and open to all members
IF YOU’VE BEEN TO THE WRLA BUILDING & HARDWARE SHOWCASE BEFORE, YOU’LL KNOW THAT THE FUN AND EXCITEMENT KICK OFF EARLIER IN THE WEEK AS WE PRESENT IN-PERSON TRAINING AND KNOWLEDGE SESSIONS THAT CAN HELP YOU AND YOUR EMPLOYEES LEVEL UP YOUR SKILLS – JUST IN TIME TO HIT THE SHOW FLOOR ON THURSDAY AND START MAKING INCREDIBLE DEALS!
This year we’re presenting a full day of PD Power Sessions: half-day workshops designed to give you a lot of learning in a short amount of time, with topics to help you improve your sales, marketing, and business management.
• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership
• Opportunity to deliver greeting messages to the attendees (5 minutes maximum) at the start of the morning and afternoon sessions
• Opportunity to provide marketing material to session attendees
• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue
• Full-page ad in the 2024 WRLA Building & Hardware Showcase Guidebook
• Sponsor recognition in the New Product Showcase sections of 2024 WRLA Building & Hardware Showcase Guidebook and the winter edition of Yardstick magazine, (the show preview issue)
• Dedicated social media posts about the workshops, highlighting your sponsorship
• Featured in-app banner in the WRLA app
• Logo and listing in the sponsor section
• Up to 10 admissions for your employees to the PD Power Sessions at no additional investment
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• Your corporate logo and sponsorship recognition in additional promotional materials for the 2024 Building & Hardware Showcase
For the 30th anniversary of the Building & Hardware Showcase, you’d better believe we’re planning an unforgettable party!
This event is the preeminent networking event of the Showcase, offering our delegates the opportunity to gather and celebrate our collective industry success.
Included in the program, we celebrate the life and contributions of our Industry Achievement Award recipient, as well as the outstanding performance of the regional Sales Representatives of the Year.
All this happens at a gala event held at the Delta Marriott in Downtown Winnipeg, featuring incredible food, cocktails, and live music. Enjoy the opportunity to network with dealers, suppliers, and other delegates at our signature event.
• Provide a welcome message to all delegates at the event, on behalf of your organization
• Present the Sales Representative of the Year Awards in conjunction with the WRLA president
• Corporate Partner Recognition by the WRLA President, Board Chair, and Band during the event
• Presenting Partner corporate logo will be included at the gala on cocktail napkins, sponsor slides, signage and any other medium deemed appropriate by the event designers
• Floor decal in front of your exhibition booth
• Logo recognition (with other sponsors) on additional signage throughout the venue
• Logo and brand, with promotion of your booth at the showcase, on digital signage throughout the venue
• Full-page premium outside back cover ad in the 2024 WRLA Building & Hardware Showcase guidebook
• Corporate partner logo recognition in the 2024 WRLA Building & Hardware Showcase guidebook
• Your logo on the exhibitor and retailer registration page
• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (content to be provided by the sponsor)
• Dedicated social media posts recognizing your support
• Two scheduled push notifications during the 2024 Showcase on the official WRLA app
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• Your company’s promotional material can be included in the 2024 Building & Hardware showcase delegate swag bags
• Corporate logo recognition on the WRLA website
• (4) Complimentary event passes/tickets for your company representatives, providing access to all event sessions and activities.
• Additional hospitality for your company’s delegates at the Awards Event
THIS EVENT IS THE PRE-EVENT TO THE BEST EVENT OF THE SHOWCASE!
Join us before the awards reception, for an intimate gathering of delegates; including board members, government officials, sponsors, and VIPs.
Event includes passed appetizers, cash bar, and networking.
• Exclusive recognition as the “VIP Reception Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed at the entrance of the VIP reception area
• Access for up to 5 company representatives or guests to the VIP reception
• Opportunity to mingle with high-profile event attendees, including speakers, industry leaders, and distinguished guests
• Special mention and introduction as the VIP Reception Sponsor during the event’s opening remarks
• Priority seating at the VIP reception, ensuring prime networking opportunities
• The ability to customize the VIP reception space with branded decorations or displays that reflect your company’s image and message
• Placement of company brochures or promotional materials at strategic locations within the VIP reception area
• A brief speaking slot during the VIP reception to welcome attendees and share your company’s message
• Extensive promotion of your sponsorship on our event’s social media channels, including dedicated posts and mentions
• Inclusion of your company logo and description in event email newsletters
• Featured in-app banner ad with your corporate logo, and hyperlink
• Logo and listing in the sponsor section
• (6) Complimentary event passes/tickets for your company representatives, providing access to all event sessions and activities
• Exclusive Data Access, access to attendee contact information for post-event follow-up and marketing purposes (subject to privacy regulations)
• Recognition as the VIP Reception Sponsor in post-event communications, press releases, and thank-you messages
THIS SPONSORSHIP PACKAGE OFFERS AN EXCITING OPPORTUNITY TO SHOWCASE YOUR BRAND, ENGAGE WITH ATTENDEES OVER A BRANDED SIGNATURE COCKTAIL, AND GAIN PROMINENT RECOGNITION AT OUR EVENT.
You’ll aid in creating a spirited and enjoyable atmosphere!
• Exclusive sponsorship of the event’s cocktail bar, featuring a menu of signature cocktails crafted to reflect your brand or theme
• Collaborate with our expert mixologists to create unique and memorable cocktails
• Prominent recognition as the “Cocktail Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed at the event’s cocktail bar area
• Recognition as the Cocktail Sponsor during the event’s opening remarks and on-stage announcements
• The opportunity to provide a message to attendees during the event, reminding them of the cocktail
• Extensive promotion of your sponsorship on our event’s social media channels, including enticing posts featuring the signature cocktails
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the cocktail bar area
• Option to provide branded cocktail napkins, stirrers, or coasters
• Complimentary event passes/tickets for your company representatives, providing access to all event sessions and activities
THIS SPONSORSHIP PACKAGE OFFERS YOUR ORGANIZATION A UNIQUE OPPORTUNITY TO SHOWCASE YOUR BRAND, DELIGHT ATTENDEES WITH DELECTABLE TREATS, AND PLAY A SIGNIFICANT ROLE IN ENHANCING THE OVERALL EXPERIENCE AT OUR EVENT.
Picture your brand being passed around the venue, with signage on each tray. Tantalize taste buds while leaving a lasting impression.
• Prominent recognition as the “Passed Appetizer Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed alongside the passed appetizers at the event
• Exclusive sponsorship of the event’s passed appetizers, ensuring a delightful and memorable culinary experience for all attendees
• Opportunity to collaborate with our catering team to add your brand to individual passed food (for example, add your logo to each noodle box)
• Recognition as the Appetizer Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including dedicated posts highlighting the appetizers
• Inclusion of your company logo and description in event email newsletters and promotional materials
WRLA APP
• Logo and listing in the sponsor section
• Placement of your company logo and branding on each appetizer tray
• Option to provide branded napkins or serving trays to complement the appetizer presentation
• Corporate logo (along with other sponsors) on signage and presentations
• (4) Complimentary event passes/tickets for your company representatives, providing access to all event sessions and activities
• Hospitality tickets for your delegates at the event
BRING AN ARTISTIC AND CAPTIVATING ELEMENT TO THE AWARDS RECEPTION AS THE OFFICIAL ICE SCULPTURE SPONSOR!
This unique sponsorship opportunity allows you to showcase your brand’s creativity and elegance while leaving a lasting impression on event attendees through a stunning ice sculpture display that is sure to capture everyone’s attention.
• Recognition as the Ice Sculpture Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including captivating posts showcasing the ice sculpture
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Corporate logo (along with other sponsors) on signage and presentations
WRLA APP
• Logo and listing in the sponsor section
• Placement of your company logo and branding near the ice sculpture exhibit
• Option to provide branded ice carving tools or serving stations for interactive engagement
• Exclusive sponsorship of the event’s ice sculpture exhibit, featuring a stunning, custom-designed ice sculpture that aligns with your brand or theme
• Collaborate with our expert ice sculptors to create a unique and memorable masterpiece
• Prominent recognition as the “Ice Sculpture Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed alongside the ice sculpture exhibit
• Hospitality tickets for your delegates at the event
THIS UNIQUE SPONSORSHIP OPPORTUNITY ALLOWS YOU TO SHOWCASE YOUR CULINARY DELIGHTS, ENGAGE WITH ATTENDEES THROUGH DELICIOUS FOOD OFFERINGS, AND GAIN PROMINENT RECOGNITION AT OUR EVENT.
• Exclusive sponsorship of a designated food station at the event, offering a delectable menu that aligns with your brand or theme
• Prominent recognition as the “Food Station Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed at the sponsored food station
• Recognition as the Food Station Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including enticing posts featuring the sponsored food station
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the sponsored food station
• Corporate logo (along with other sponsors) on signage and presentations
• Hospitality tickets for your delegates at the event
THIS SWEET SPONSORSHIP OPPORTUNITY ALLOWS WILL DELIGHT ATTENDEES WITH AN ARRAY OF CANDIES AND TREATS, WHILE CREATING A MEMORABLE EXPERIENCE, AND ALLOWING YOUR BRAND TO GAIN PROMINENT RECOGNITION AT OUR EVENT.
Sweeten your audience’s experience. Your visibility at the Social & Awards Evening
• Exclusive sponsorship of the event’s candy bar, featuring a wide selection of candies, chocolates, and treats that align with your brand or theme
• Collaborate with our team to create a customized candy bar experience that showcases your products or specialties
• Prominent recognition as the “Candy Bar Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently displayed at the candy bar area
• Recognition as the Candy Bar Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including mouthwatering posts featuring the candy bar
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the candy bar area
• Option to provide branded candy bags or containers for attendees to fill with their favourite treats
• Corporate logo (along with other sponsors) on signage and presentations
• Hospitality tickets for your delegates at the event
Become a key partner by taking on the role of a Casino Royale Sponsor. This sponsorship package offers an exceptional opportunity to showcase your brand, immerse attendees in an unforgettable casino experience, and gain prominent recognition at our event.
• Exclusive sponsorship of the event’s casino games, including blackjack, roulette, and poker tables, with professional dealers
• Collaborate with our team to create a branded casino experience, incorporating your logo and theme into the gaming tables and accessories
• Prominent recognition as the “Casino Royale Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo featured prominently throughout the casino area
• Recognition as the Casino Royale Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, featuring captivating posts highlighting the casino games and your branding
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the casino gaming area
• Option to provide branded casino chips, playing cards, or other casino-themed accessories
• Hospitality tickets for your delegates at the event
EXCLUSIVE OPPORTUNITY | $1.5K INVESTMENT | SOLD
DANCE THE NIGHT AWAY AND MAKE YOUR MARK ON THE RHYTHM OF THE AWARDS RECEPTION SHOWCASE.
Become the Dance Floor Sponsor, setting the stage for a night of music and dance. This sponsorship package offers a unique opportunity to showcase your brand, engage attendees on the dance floor, and gain prominent recognition at our event.
• Exclusive sponsorship of the event’s dance floor
• Collaborate with our entertainment team to create a vibrant and engaging dance floor experience
• Prominent recognition as the “Dance Floor Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo featured prominently on the dance floor and surrounding areas
• Recognition as the Dance Floor Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, featuring dynamic posts showcasing the dance floor and your branding
• Inclusion of your company logo and description in event email newsletters and promotional materials
WRLA APP
• Logo and listing in the sponsor section
• Placement of your company logo and branding on banners, signage, and promotional materials throughout the dance floor area
• Hospitality tickets for your delegates at the event
EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT
THE PERFECT ENDING TO A MEMORABLE NIGHT IS A NIGHTCAP THAT LEAVES A LASTING IMPRESSION.
This sponsorship package offers a unique opportunity to provide attendees with a delightful nightcap experience, showcase your brand, and gain prominent recognition at our event.
• Exclusive sponsorship of the event’s nightcap bar, offering a selection of premium nightcap drinks and beverages that reflect your brand or theme
• Collaborate with our mixologists to create signature nightcap cocktails or provide exclusive beverages
• Prominent recognition as the “Night Cap Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently featured at the nightcap bar area
• Recognition as the Night Cap Sponsor during the event’s closing remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including enticing posts highlighting the nightcap experience and your branding
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the nightcap bar area
• Option to provide branded glassware, coasters, or drinkware for the nightcap experience
• Hospitality tickets for your delegates at the event
ELEVATE THE EVENT EXPERIENCE BY OFFERING ATTENDEES DELICIOUS TAKE-OUT SNACKS TO ENJOY AT THEY EXIT THE RECEPTION.
This sponsorship package provides a unique opportunity to showcase your brand, provide attendees with tasty snacks, and gain prominent recognition at our event and as guests leave to their hotel rooms.
• Exclusive sponsorship of the event’s take-out snack stations, offering a variety of delectable snacks that align with your brand or theme
• Collaborate with our culinary team to create a customized snack menu, incorporating your products or specialties
• Prominent recognition as the “Take Out Snack Sponsor” on all event promotional materials, including the event website, official invitations, and event program
• Company logo prominently featured on take-out snack packaging and materials
• Recognition as the Takeout Snack Sponsor during the event’s opening remarks and on-stage announcements
• Extensive promotion of your sponsorship on our event’s social media channels, including mouthwatering posts featuring the take-out snacks and your branding
• Inclusion of your company logo and description in event email newsletters and promotional materials
• Logo and listing in the sponsor section
• Placement of your company logo and branding at the takeout snack stations, and on the take-out boxes/bins
• Option to provide branded snack packaging or containers
• Hospitality tickets for your delegates at the event