2025 Showcase Partnership Opportunities

MAKING

MOVES A ND

BREAKING

GROUND

2025 BUILDING & HARDWARE SHOWCASE

Partnership Opportunities

Building & Hardware Showcase 2025 EXHIBITING IS JUST THE BEGINNING! PARTNER WITH THE WRLA TO SPONSOR CANADA’S LARGEST BUILDING MATERIALS EVENT! This year’s show is shaping up to be our best yet as we head to our new host city: Edmonton, AB. If you thought the 35th Anniversary of the Showcase was a big event … how about the 135th year of WRLA?That brings us to the most exciting news. Along with a new location, attendees of this show will also be the first to see WRLA’s new brand! That’s right—after 135 years, the WRLA is rebranding to reflect the many ways the organization has grown and changed to serve the needs of our members. Your partnership will give you great brand visibility and recognition.

With options to fit every budget, there’s a perfect opportunity waiting for you. What’s more, every sponsorship package can be customized to your company’s particular needs. Take a look and reach out to ignite the excitement!

Contact Amanda Camara, VP of Business Development & Marketing to secure your sponsorship at acamara@wrla.org or at 204-995-1131.

Do you have your own ideas for a sponsorship at

the Showcase that would be the perfect fit for your company’s goals? We are open to discussing any

additional sponsorship benefits or opportunities that best suit your business objectives.

TABLE OF CONTENTS Transportation Sponsorship Opportunities

4

Professional Development Sponsorship Opportunities

6

Conference Breakfast Sponsorship Opportunities

10

Reg-ception Sponsorship Opportunities

20

Lunch Sponsorship Opportunities

25

Exhibitor Experience Sponsorship Opportunities

37

Show Floor Sponsorship Opportunities

40

Awards Reception Sponsorship Opportunities

65

WRLA Booth Sponsorship Opportunities

82

2

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

TRANSPORTATION SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

3

Transportation Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW NEW CITY, NEW VENUE – NEW … BUSES? THIS YEAR,

WRLA APP

EDMONTON EXPO CENTRE AND THE AWARDS NIGHT AT

• Logo and listing in the sponsor section

MEMBERS CAN RIDE IN STYLE FROM THEIR HOTELS TO THE THE FAIRMONT. ON THE BUS

• Opportunity to Include Show Literature/Product Samples on the Bus

• Branded signage around the nus VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Dedicated social media posts about the sponsorship

4

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

PROFESSIONAL DEVELOPMENT SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

5

Professional Development Power Session Sponsorship EXCLUSIVE OPPORTUNITY | $10K INVESTMENT IF YOU’VE BEEN AT THE WRLA SHOWCASE BEFORE, YOU

KNOW THAT THE EXCITEMENT GETS GOING WAY BEFORE THE SHOW FLOOR OPENS. THIS YEAR WE’RE PRESENTING THREE FULL DAYS OF PD POWER SESSIONS. MEMBERS

CAN REGISTER FOR ONE-DAY DEEP DIVES INTO FINANCE,

MARKETING, SALES, AND BUSINESS MANAGEMENT. WE’RE OFFERING HIGH-LEVEL SESSIONS, LED BY INDUSTRY

EXPERTS THAT ARE SURE TO MAKE A HUGE IMPRESSION. VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Opportunity to deliver greeting messages to the

attendees (5 minutes maximum) at the start of the morning and afternoon sessions

• Opportunity to provide marketing material to session attendees in the classrooms ahead of session

• You may provide promotional banners or signage (e.g. pop-up banners) to be placed in or around the classrooms

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Up to 10 admissions for your employees to the PD Power Sessions at no additional investment

• Branded Classrooms – decals on or around the entries to the classrooms

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

6

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

PD Power Session Snack & Coffee Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | NEW NOTHING BEATS A MID-MORNING, OR MID-AFTERNOON

BEVERAGE AND SNACK WHEN YOU’RE AT A WORKSHOP. SPONSOR THE SNACKS & COFFEE AT OUR POWER

SESSIONS AND PROVIDE A REFRESHING BREAK FOR YOUR FELLOW MEMBERS.

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the

ADDITIONAL PARTNERSHIP BENEFITS • Branded Coffee Stations & Area • Branded hot beverage cups • Branded cocktail napkins

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

MAKING MOVES AND BREAKING GROUND

7

buildHER Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW THE WRLA WOMEN’S COUNCIL DEBUTED OUR LADIES-

ONLY EVENTS AT LAST YEAR’S SHOWCASE IN WINNIPEG. IN THE PAST YEAR, WE’VE HOSTED SPECIAL EVENTS ACROSS THE COUNTRY, BRINGING THE INCREDIBLE

WOMEN OF THE LUMBER AND BUILDING MATERIALS

INDUSTRY TOGETHER TO MAKE NEW CONNECTIONS,

DISCUSS THE UNIQUE CHALLENGES THEY FACE, AND MOST IMPORTANTLY, HAVE A GREAT TIME. WE CAN’T WAIT TO BUILDHER AT THIS YEAR’S SHOW IN EDMONTON! VISIBILITY AT THE SHOWCASE

• Prominent Signage Around Panel Stage & Around Room

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Opportunity to deliver greeting messages to the

attendees (5 minutes maximum) at the start of the panel sessions

• Opportunity to provide marketing material to session attendees

• Branded notepads and/or pens provided to

DIGITAL MEDIA

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Private (15-20 minute) meet and greet with

Lauren Johnson for you and your team before or after the event

all attendees

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Full-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

8

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

CONFERENCE BREAKFAST SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

9

Breakfast Presenting Sponsor EXCLUSIVE OPPORTUNITY | $40K INVESTMENT | SOLD DIGITAL MEDIA

• Social media presence promoting Durabuilt’s sponsorship of the breakfast

IT’S BACK! WE’RE KICKING OFF THE FESTIVITIES AT

• Podcast Ads for Four Months Leading Up to Show

THE 2025 BUILDING & HARDWARE SHOWCASE WITH

OUR KEYNOTE BREAKFAST. START YOUR DAY WITH A

DELICIOUS MEAL, AND GET INSPIRED BY NOT ONE, BUT

TWO INCREDIBLE SPEAKERS. WITH A LINEUP LIKE THAT, THERE ARE MORE OPPORTUNITIES THAN EVER TO GET

INVOLVED AND GET SOME RECOGNITION FOR BEING PART OF THIS EVENT.

VISIBILITY AT THE SHOWCASE

• Opening & Ending Remarks & Welcome Notes to Entire Conference

• Includes Showcase lanyard sponsorship for Durabuilt • Tablecloths at the breakfast will be in Durabuilt brand colours

• Stage will feature prominent Durabuilt branding • Stage lighting with Durabuilt brand colours

WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Premier Placement of Booth & First Selection of Placement on Floor Plan

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• 4 free admissions to PD Power Session courses for staff

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad on the inside back cover of the Winter Yardstick (Pre-Show) promoting the breakfast and Durabuilt’s sponsorship with a one-page article

highlighting and promoting the upcoming breakfast.

• Full-page ad on the inside front cover of the

Showbook— Durabuilt to provide the ad of their choice

• Full-page ad in the Spring Yardstick (Post-Show)

with a breakfast and a one-page article highlighting learnings from Shawn Kanungo, specific to Dealers

10

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Keynote Speaker 1 Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

LAUREN JOHNSON IS BACK WITH WORDS OF WISDOM

• Dedicated social media posts about the sponsorship

ON MINDSET, ACHIEVEMENT, AND MOVING YOUR

BUSINESS FORWARD. LAUREN JOHNSON IS A MENTAL CONDITIONING COACH WHO HAS WORKED WITH

ORGANIZATIONS LIKE GOOGLE AND THE NEW YORK YANKEES, AS WELL AS THE LEADER OF THE WRLA EXECUTIVE MASTERMIND COURSE. VISIBILITY AT THE SHOWCASE

• 2 seats with the speaker seated at the sponsor’s table • Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Opportunity to bring opening introduction to the Keynote Speaker 1

• Intercom announcements promoting the sponsorship

WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• 25% off Enrolment for Executive Mastermind Course 2025 (reg. price $7,500)

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

MAKING MOVES AND BREAKING GROUND

11

Keynote Speaker 2 Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW GET SOUND INNOVATION STRATEGIES FOR YOUR

BUSINESS AND A HEALTHY HELPING OF INSPIRATION TO TAKE HOME WITH YOU, DELIVERED BY OUR KEYNOTE

SPEAKER SHAWN KANUNGO - A GLOBALLY RECOGNIZED INNOVATION STRATEGIST AND BESTSELLING AUTHOR.

HE PREVIOUSLY SPENT 12 YEARS AT DELOITTE WORKING CLOSELY WITH LEADERS TO BETTER PLAN FOR THE OPPORTUNITIES ASSOCIATED WITH DISRUPTIVE INNOVATION

VISIBILITY AT THE SHOWCASE

• 2 seats with the speaker seated at the sponsor’s table • Connect with other sponsors and decision makers, and get up close and personal with our incredible speakers!

• Prominent Signage near the stage area promoting your sponsorship

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

• Opportunity to bring opening introduction to the Keynote Speaker 2

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

12

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Omlette Bar Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | NEW HOT, FRESH, MADE TO ORDER, AND THE BEST PART OF ANY BREAKFAST BUFFET – THANKS TO YOU! VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the WRLA Building & Hardware Showcase

• Branded tent-card near the omelette station

• Floor decal in front of your exhibition booth at the

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

13

Table Sponsor (Front Row Reserved) EXCLUSIVE OPPORTUNITY | 5 AVAILABLE – $600 EACH | NEW BE UP CLOSE AND PERSONAL FOR OUR TWO KEYNOTE

SPEAKERS. TREAT YOUR BEST CUSTOMERS TO THE BEST SEATS IN THE HOUSE.

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Branded “Reserved” tent cards on the table with your logo

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

14

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Energy Bar Sponsor EXCLUSIVE OPPORTUNITY | $6.5K INVESTMENT | NEW A QUICK AND HEALTHY CHARGE UP FOR THE EXCITING

WRLA APP

GET PEOPLE FUELED UP AND READY TO GO!

• Logo and listing in the sponsor section

DAY AHEAD ON THE SHOW FLOOR, THE ENERGY BAR WILL

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the WRLA Building & Hardware Showcase

• Branded wraparound for energy bars, featuring your logo and tagline

• Energy Bars for your booth team, delivered to your booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

15

Entertainment Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | NEW SETTING THE TONE, MATCHING THE MOOD, BRINGING THE VIBES – THE ENTERTAINMENT SPONSOR WILL GET PEOPLE GRINNING FROM THE START!

VISIBILITY AT THE SHOWCASE

• Shout-out from the DJ, thanking you for your sponsorship

• Signage on DJ booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

16

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Smoothie Bar Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | NEW DID YOU EVER EAT FRUITS AND VEGETABLES AND

WRLA APP

BEVERAGE” THE SMOOTHIE BAR HAS YOU COVERED!

• Two scheduled push notifications during the 2025

WONDER, “HMM, IF ONLY THIS COULD BE A TASTY

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on straw wrapper at the WRLA Building & Hardware Showcase • Signage around the Smoothie Bar

• We will work with you and the Smoothie Barista to

create a custom recipe named after your company (E.g. “The WRLA Wakeup”)

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

• Logo and listing in the sponsor section Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

17

Power-Up Coffee Bar Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT WHO DOESN’T LIKE A DELICIOUS, STEAMING LATTE,

ESPRESSO, CAPPUCCINO OR TEA IN THE MORNING? VISIBILITY AT THE SHOWCASE

• 2 seats with the speaker seated at the sponsor’s table • Connect with other sponsors and decision makers, and get up close and personal with our incredible speakers!

• Your corporate logo (1 colour print) on signage and paper napkins for the coffee/tea service

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Opportunity to bring closing remarks at the breakfast

WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guideboo

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

18

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

REG-CEPTION SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

19

Reg-ception Presenting Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW THIS YEAR, PICKING UP YOUR BADGES FOR THE

SHOWCASE IS AN EVENT IN ITSELF! COMING RIGHT AFTER THE INSPIRING BREAKFAST KEYNOTES, WE’RE GETTING

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

THE PARTY STARTED IN THE LOBBY BEFORE THE DOORS

• Dedicated social media posts about the sponsorship

IT’S A BRAND-NEW SHOWCASE EVENT, AND YOU GET THE

WRLA APP

OPEN.

NAMING RIGHTS!

VISIBILITY AT THE SHOWCASE

• Opportunity to deliver greeting messages to the

attendees (5 minutes maximum) at the start of the morning of the show for both Thursday and Friday • Prominent Signage in the lobby promoting your sponsorship

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Get your team’s badges ahead of time and walk right into the show

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

20

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Coat Check Sponsor EXCLUSIVE OPPORTUNITY | $7K INVESTMENT | NEW PEOPLE HAVE COATS. YOU’VE GOT THE ANSWER. VISIBILITY AT THE SHOWCASE

• Logo recognition as the Coat Check Sponsor on print and/or digital signage at the entrance of the area

• If you have customized t-shirts or polo shirts for your company, the coat check staff will wear these

• Floor decal in front of your exhibition booth at the

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

21

Reg-ception—DJ Sponsor EXCLUSIVE OPPORTUNITY | $2K INVESTMENT | NEW WE’RE BRINGING THE ENERGY AND GETTING THINGS JUMPING BEFORE THE DOORS EVEN OPEN! VISIBILITY AT THE SHOWCASE

• DJ will feature you on the DJ floor, recognizing your sponsorship

• Signage on or around the DJ Booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

22

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Registration Sponsor EXCLUSIVE OPPORTUNITY | IN KIND | SOLD ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase

VISIBILITY AT THE SHOWCASE

• Logo recognition as the Outdoor Living Booth Sponsor on print and/or digital signage at the entrance of the WRLA Booth

• Floor decal in front of your exhibition booth at the

delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

23

LUNCH SPONSORSHIP OPPORTUNITIES 24

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Buffet Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW AFTER A BUSY MORNING TAKING IN ALL THE SHOWCASE HAS TO OFFER, IT’S LUNCHTIME! PARTNER WITH US AS

WE DELIVER A DELICIOUS AND ENTERTAINING MID-DAY EXPERIENCE.

WHAT TO CHOOSE? EVERYTHING LOOKS SO GOOD! (ESPECIALLY YOUR BRANDING!) VISIBILITY AT THE SHOWCASE

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Door or wall decals around the room in recognition of your partnership

• Custom branded lunch napkins with your logo (1 colour print)

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Logo recognition (with other sponsors) on additional

• Corporate logo recognition on the WRLA website

• Intercom announcements promoting the sponsorship

in additional promotional materials for the 2025

show sponsorship signage throughout the venue

• Your corporate logo and sponsorship recognition Building & Hardware Showcase

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

MAKING MOVES AND BREAKING GROUND

25

Table Sponsor EXCLUSIVE OPPORTUNITY | $1.5K INVESTMENT | NEW TAKE YOUR NEW FAVOURITE CUSTOMER TO LUNCH ON US. THIS TABLE’S GOT YOUR NAME ALL OVER IT. VISIBILITY AT THE SHOWCASE

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Your marketing material placed on each table (pamphlet or one-page)

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

26

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Roaming Magician Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | NEW ABRA-CA … WAIT … THERE’S A MAGICIAN? YES! VISIBILITY AT THE SHOWCASE

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

27

Entertainment/Band Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW GOOD FOOD AND GROOVY TUNES ARE A MATCH MADE IN EDMONTON.

VISIBILITY AT THE SHOWCASE

• Signage on or around the performance area

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

28

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Roaming Photo Booth Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW WE’RE CAPTURING THE MOMENTS AND GIVING

ADDITIONAL PARTNERSHIP BENEFITS

UNTIL NEXT YEAR’S SHOW.

• Your corporate logo and sponsorship recognition

ATTENDEES A SOUVENIR THEY’LL KEEP ON THEIR DESK

VISIBILITY AT THE SHOWCASE

• Corporate logo recognition on the WRLA website in additional promotional materials for the 2025 Building & Hardware Showcase

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• The opportunity for your team to be first into the photo booth

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Your logo on the photo prints or frames in recognition of your sponsorship

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

MAKING MOVES AND BREAKING GROUND

29

Burger Food Station Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW NOTHING BASIC ABOUT A TASTY BURGER. EXPECT THIS STATION TO BE POPULAR!

VISIBILITY AT THE SHOWCASE

• Signage on or around the Burger station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

30

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Cafe Food Station Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW A FRESH, PLATED ENTRÉE, READY TO GO. VISIBILITY AT THE SHOWCASE

• Signage on or around the Café Food Station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

31

Ukranian Food Station Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW

YOU KNOW IT’S POPULAR WHEN WE’VE BROUGHT THE

ADDITIONAL PARTNERSHIP BENEFITS

TIME FOR AN EDMONTON TWIST!

• Your corporate logo and sponsorship recognition

PIEROGI GOODNESS TO THE LAST 3 SHOWCASES! IT’S

VISIBILITY AT THE SHOWCASE

• Corporate logo recognition on the WRLA website in additional promotional materials for the 2025 Building & Hardware Showcase

• Signage on or around the Ukrainian Food Station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

32

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Taco Food Station Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW DO YOU CRUNCH DOWN THE MIDDLE, OR START AT THE

SIDES AND TRY NOT TO TIP? SPONSOR THE SNACK THAT KEEPS YOU ON YOUR TOES!

VISIBILITY AT THE SHOWCASE

• Signage on or around the Taco Food Station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

33

Italian Food Station Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW IT’S COLD OUTSIDE, BUT INSIDE, WE’RE SERVING UP HOT, COMFORTING, PASTA GOODNESS! VISIBILITY AT THE SHOWCASE

• Signage on or around the Italian Food Station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

34

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Beverage Non-Alcoholic Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | NEW REFRESHING! VISIBILITY AT THE SHOWCASE

• Signage on or around the Beverage Station in recognition of your partnership

• Table tent cards recognizing your sponsorship with all other Lunch Sponsors

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

35

EXHIBITOR EXPERIENCE SPONSORSHIP OPPORTUNITIES 36

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Exhibitor Lunch Sponsor EXCLUSIVE OPPORTUNITY | $7.5K INVESTMENT | NEW THIS YEAR, WE’RE ENHANCING THE EXHIBITOR

WRLA APP

ENJOY THE FOOD AND DRINKS OF THE SHOWCASE WHILE

• Logo and listing in the sponsor section

EXPERIENCE WITH DIRECT SERVICE TO MAKE IT EASIER TO STILL RUNNING YOUR BOOTH!

ALL THE GREAT EATS OF THE SHOWCASE, BROUGHT DIRECTLY TO THE EXHIBITORS. VISIBILITY AT THE SHOWCASE

• Serving staff will wear baseball hats co-branded with your logo

• Table tent cards recognizing your sponsorship

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

37

Exhibitor Cafe Sponsor EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT | NEW COFFEE IS THE FUEL THAT KEEPS BUSINESS RUNNING. THE ONLY THING BETTER THAN COFFEE, IS GETTING COFFEE DELIVERED RIGHT TO YOU!

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the WRLA Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

38

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

SHOW FLOOR SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

39

Showcase WIFI Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | SOLD WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

THIS IS THE MAIN EVENT – THE “SHOW” IN THE BUILDING

& HARDWARE SHOWCASE. IT’S WHAT EVERYONE COMES FOR, AND IT’S YOUR OPPORTUNITY TO STAND OUT!

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the contest with your sponsorship

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Showcase Wi-Fi sponsor receives a pre-set home page with a link to your company website, along

with the choice of the login and password phrases necessary to access Wi-Fi at the show

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)

• Dedicated social media posts about the sponsorship

40

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Badge Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest

YOUR CORPORATE BRANDING, WORN BY EVERY DELEGATE AT THE SHOW!

PARTNER WITH US AS OUR LANYARD SPONSOR AND

GET UNLIMITED BRAND EXPOSURE OVER THE COURSE OF THE EVENT. BADGES ARE REQUIRED FOR ACCESS THROUGHOUT THE SHOWCASE, INCLUDING AT THE

FABULOUS SOCIAL & AWARDS EVENING. PICTURE YOUR LANYARD, WITH YOUR BRAND, IN PRACTICALLY EVERY

and prize)

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

SOCIAL MEDIA POST FROM THE EVENT!

ADDITIONAL PARTNERSHIP BENEFITS VISIBILITY AT THE SHOWCASE

• Logo recognition on Showcase delegate badge lanyards (created by WRLA)

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

MAKING MOVES AND BREAKING GROUND

41

Popcorn Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | SOLD WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 SOMETIMES, WHEN YOU’RE MAKING YOUR WAY AROUND

Showcase on the official WRLA

OVER 200 EXHIBITION BOOTHS, YOU’RE GOING TO WANT

A LITTLE SNACK! TREAT THE DELEGATES AND EXHIBITORS TO A FRESHLY POPPED BAG OF POPCORN AND PUT YOUR LOGO IN THE PALM OF THEIR HAND.

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on single-serving

popcorn bags, to be served throughout the duration of the exhibition

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

42

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Hydration Station Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | SOLD WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025

MAKING CONNECTIONS, CHECKING OUT NEW PRODUCTS, AND ATTENDING GREAT WORKSHOPS IS THIRSTY WORK.

Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on Recyclable

included in the 2025 Building & Hardware showcase delegate swag bags

plastic cups at the hydration station in the WRLA

• Corporate logo recognition on the WRLA website

• Floor decal in front of your exhibition booth at the

in additional promotional materials for the 2025

Building & Hardware Showcase clubhouse

Showcase in recognition of your partnership

• Your corporate logo and sponsorship recognition Building & Hardware Showcase

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

43

Football Challenge EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW IN AMONG THE EXCELLENT EXHIBITION BOOTHS TO SEE AND COMPANY REPRESENTATIVES TO MEET, WE’VE

MANAGED TO INCLUDE A FEW PLACES FOR SOME FUN & GAMES. WE’RE BRINGING BACK LAST YEAR’S POPULAR FOOTBALL CHALLENGE, WHERE FOLKS CAN TEST THEIR SPIRAL SKILLS AGAINST THE INFLATABLE TARGET.

LAST YEAR, BLUE BOMBER LEGEND CHRIS WALBY WAS ON HAND TO OFFER TIPS AND TRICKS (AND SIGN

AUTOGRAPHS). WHICH CFL SUPERSTAR WILL BE WITH US THIS YEAR? YOU’LL HAVE TO WAIT AND SEE! VISIBILITY AT THE SHOWCASE

• Signage on or around the Football Challenge activation

• Photo-op for your team with CFL Player at the booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

44

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Popsicle Bar Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | SOLD ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

POPSICLES FOR EVERYONE. VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on popsicle

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

wrappers at the WRLA Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

45

New Product Showcase Sponsor EXCLUSIVE OPPORTUNITY | $14K INVESTMENT | SOLD DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship GET A SNEAK PEEK AT THE NEWEST PRODUCTS AND

• Corporate sponsor logo recognition on social media

VISIBILITY AT THE SHOWCASE

WRLA APP

INSTALLATIONS COMING TO MARKET IN 2025.

• Logo recognition on the entrance to the New Product

posts promoting Best in Show New Product for 2025

• Logo and listing in the sponsor section

Showcase on the Exhibition Floor (Created by WRLA)

• Two scheduled push notifications during the 2025

Product Exhibitor, including decals at all participating

• Corporate logo featured in-app banner in the New

• Logo recognition on all decals promoting a New booths

Showcase on the official WRLA

Product Showcase section of the WRLA App

• Opportunity to present the Best in Show New Product Award at the closing of the 2025 Building and Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Full-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025

WRLA Building & Hardware Showcase Guidebook & recognition in the New Product Showcase

sections of 2025 WRLA Building & Hardware

Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

46

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Delegate Bag Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship THIS IS ONE OF THE MOST COVETED SPONSORSHIPS OF THE BUILDING & HARDWARE SHOWCASE EACH

YEAR. IMAGINE OVER 2,500 DELEGATES, ALL CARRYING BAGS WITH YOUR CORPORATE LOGO FRONT AND

CENTRE ON THE EXHIBITION FLOOR, AND OUT INTO THE

SURROUNDING HOTELS, RESTAURANTS AND MORE, BOTH BEFORE AND AFTER THE SHOW. TALK ABOUT A LASTING IMPRESSION!

VISIBILITY AT THE SHOWCASE

• Corporate logo (presented with the WRLA logo) on all attendee delegate bags (created by WRLA)

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

MAKING MOVES AND BREAKING GROUND

47

Beer Sample Garden Sponsor EXCLUSIVE OPPORTUNITY | $8K INVESTMENT NEW CITY, NEW CRAFT BEER TO TRY! LOCAL BREWERIES WILL JOIN US ONCE AGAIN AND PROVIDE ATTENDEES WITH HOPPY, MALTY SAMPLES OF THEIR VERY BEST BREWS!

VISIBILITY AT THE SHOWCASE

• Signage on or around the Beer Garden in recognition of your partnership

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• (To Be Confirmed) Your team or customers

invited on a brewery tour, with food and drinks,

at all participating breweries with the other beer sample sponsors

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

48

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Tavern Sponsor EXCLUSIVE OPPORTUNITY | $14K INVESTMENT | SOLD PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Full-page ad in the 2025 WRLA Building & Hardware THE WRLA BUILDING & HARDWARE SHOWCASE IS ALL

Showcase Guidebook

ABOUT MAKING CONNECTIONS. NOWHERE IS THAT

• Sponsor recognition on the back cover of 2025 WRLA

EXHIBITION TAVERN. ENJOY A SPACE FOR DELEGATES

• Corporate recognition in the Showcase section of

MORE APPARENT THAN AT THE ALWAYS-POPULAR

TO COME TOGETHER, TAKE A BREAK, AND REUNITE WITH OLD FRIENDS AND COLLEAGUES OVER A DELICIOUS

Building & Hardware Showcase Guidebook

the winter edition of Yardstick magazine, (the show preview issue)

BEVERAGE. OVER THIRTY YEARS OF WRLA SHOWCASES, IT’S IMPOSSIBLE TO COUNT HOW MANY GREAT DEALS AND PARTNERSHIPS HAVE HAD THEIR BEGINNING AT

THE TAVERN. YOUR PARTNERSHIP AND YOUR BRANDING

WILL BE CLOSELY TIED TO ONE OF DELEGATES’ FAVOURITE PLACES ON THE SHOW FLOOR! VISIBILITY AT THE SHOWCASE

• Corporate logo recognition on suspended sign over

the Building & Hardware Showcase Tavern (Created

by WRLA)

• Custom tent cards on each table in recognition of your partnership

• Your logo (1-colour print) on cocktail napkins handed out with each beverage

• Your logo / brand on centre-pieces for each table

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the sponsorship

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

49

Showcase Truck or $100K Contest Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD • Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

TALK ABOUT A SHOWSTOPPER! INCREASE YOUR

BRAND’S REACH AS YOU GIVE DELEGATES A CHANCE

TO WIN BIG. THE TRUCK OR CASH CONTEST IS ONE OF

THE MOST POPULAR FEATURES OF THE WRLA BUILDING & HARDWARE SHOWCASE, AND IT’S PRACTICALLY A

GUARANTEE THAT EVERY SINGLE DELEGATE WILL STOP WHAT THEY’RE DOING TO CHECK IT OUT. VISIBILITY AT THE SHOWCASE

• Custom vinyl decal of corporate logo on the side of

the display truck, located in a prominent position on the Exhibition floor

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Intercom announcements promoting the contest with your sponsorship

• Logo recognition as the Contest Sponsor on print and digital signage at the entrance of the exhibition hall

• Custom graphics, including your corporate logo on

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

the contest podium or display counter

• Intercom announcements promoting the sponsorship PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

50

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Clubhouse Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT A PLACE TO RELAX AND REGROUP IN THE MIDDLE OF

THE SHOW FLOOR, THE WRLA CLUBHOUSE IS BACK THIS YEAR. ENJOY THE LOUNGE AREA FOR SOME QUIETER

CONVERSATION, OR MELT THAT STRESS AWAY WITH A

PROFESSIONAL MASSAGE. UP FOR SOMETHING A LITTLE

MORE ACTIVE? WE’LL HAVE THE GOLF SIMULATOR SET UP AGAIN, WITH A PRO ON-HAND TO GIVE YOU A FEW TIPS THAT ARE SURE TO HELP YOUR GAME! VISIBILITY AT THE SHOWCASE

• Logo recognition as the Clubhouse Sponsor on

print and/or digital signage at the entrance of the Clubhouse lounge

• Volunteers/ staff working at the Clubhouse will

wear a custom shirt or hat co-branded with your company logo

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the contest with your sponsorship

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

MAKING MOVES AND BREAKING GROUND

51

Sports Bar Sponsor EXCLUSIVE OPPORTUNITY | $15K INVESTMENT | SOLD WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section ALL THE FUN OF A SPORTS BAR, RIGHT ON THE FLOOR OF

THE SHOWCASE! DRINKS, FUN, GAMES AND MORE AWAIT. VISIBILITY AT THE SHOWCASE

• Logo recognition as the Sports Bar Sponsor on print

and/or digital signage at the entrance of the Sports Bar

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the contest with your sponsorship

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Full-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show (promoting the contest and prize)

• Dedicated social media posts about the sponsorship

52

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Donut Sponsor EXCLUSIVE OPPORTUNITY | $7.5K INVESTMENT | SOLD WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 “MMMMMM … DONUTS”

Showcase on the official WRLA

~ HOMER J. SIMPSON ADDITIONAL PARTNERSHIP BENEFITS

NEW THIS YEAR, AND SURE TO PLEASE – WE’VE GOT A DONUT WALL!

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the WRLA Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

53

Mechanical Bull Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW TALK ABOUT BRAGGING RIGHTS! DELEGATES WILL BE ABLE

WRLA APP

EXHIBITION FLOOR. HOW LONG WILL THEY STAY ON FOR?

• Logo and listing in the sponsor section

TO TEST THEIR SKILL AT THIS NEW ATTRACTION ON THE TIME WILL TELL – AND YOU’LL GET THE RECOGNITION! VISIBILITY AT THE SHOWCASE

• Logo recognition as the Mechanical Bull Sponsor on print and/or digital signage at the entrance of the area

• Logo recognition on the “Time to Beat” board posted prominently in the area

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Intercom announcements promoting the contest with your sponsorship

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

54

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Warm Pretzel Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | NEW NEW THIS YEAR – AND REALLY – WE SHOULD HAVE

THOUGHT OF IT EARLIER. WITH ALL THE GREAT BEER

SAMPLES AND THE BEVERAGES AVAILABLE AT THE SPORTS BAR AND TAVERN AREAS – IT’S ONLY A NATURAL THAT WE SHOULD OFFER SOME FRESH, WARM PRETZELS! VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

WRLA Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• 1 round of pretzels delivered to your Showcase booth PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

55

Hockey Shootout Sponsor EXCLUSIVE OPPORTUNITY | $7.5K INVESTMENT | NEW NEW THIS YEAR. DELEGATES WILL TEST THEIR WRIST SHOT AGAINST EVERYONE’S FAVORITE GOALIE, PHIL DANET, IN

OUR HOCKEY SHOOTOUT GAME. (WE HEAR HE’S A LITTLE WEAK ON THE BLOCKER SIDE.) VISIBILITY AT THE SHOWCASE

• Logo recognition as the Hocky Shootout Sponsor on print and/or digital signage at the entrance of the

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Hocky Shootout area

• Logo recognition on decal to be placed on the “goalie’s” jersey

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

56

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Coffee Lounge EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | SOLD WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 A GREAT CUP OF COFFEE CAN BRING PEOPLE TOGETHER

Showcase on the official WRLA

– AND SO CAN A GREAT SHOWCASE! SO WE PUT

THOSE TWO THINGS TOGETHER. IT JUST MAKES SENSE. DELEGATES CAN TAKE A MOMENT OUT OF THEIR BUSY

BOOTH-VISITING SCHEDULE TO GRAB A GREAT CUP OF COFFEE OR TEA ON THE GO!

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website VISIBILITY AT THE SHOWCASE

• Logo recognition as the Coffee Lounge Sponsor on print and/or digital signage at the entrance of the

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Coffee lounge

• Logo recognition on decals affixed to the coffee urns

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

57

Professional Head Shot — Free Booth, Free HR Spot EXCLUSIVE OPPORTUNITY | $5.5K INVESTMENT | NEW

WITH SO MUCH BUSINESS DONE ONLINE TODAY,

WRLA APP

IMPRESSION FOR NEW CONTACTS IS A MUST. WITH

• Two scheduled push notifications during the 2025

HAVING A GREAT HEADSHOT TO ACT AS YOUR FIRST YOUR PARTNERSHIP, WE’RE MAKING THESE HEADSHOTS AVAILABLE TO ALL DELEGATES FOR FREE! VISIBILITY AT THE SHOWCASE

• Logo recognition as the Professional Head Shot Sponsor on print and/or digital signage at the entrance

• Display your marketing collateral on a table near the headshot booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo and listing in the sponsor section Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

58

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

DJ Sponsors EXCLUSIVE OPPORTUNITY | $1.5K INVESTMENT | NEW WHAT’S A PARTY WITHOUT GREAT MUSIC? THE DJ WILL

KEEP THE ENERGY GOING FOR THE WHOLE TWO DAYS OF THE EXHIBITION!

VISIBILITY AT THE SHOWCASE

• DJ will feature you on the DJ floor, recognizing your sponsorship

• Signage or decal on or around the DJ booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

59

Influencer Sponsor EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT | NEW

SOCIAL MEDIA IS KEY TO A GREAT MARKETING STRATEGY.

ADDITIONAL PARTNERSHIP BENEFITS

TO SHARE THE EXCITEMENT OF THE 2025 BUILDING

• Your corporate logo and sponsorship recognition

THIS YEAR, WRLA WILL BE WORKING WITH INFLUENCERS & HARDWARE SHOWCASE WITH EVERYONE. AS OUR

PARTNER IN THIS ENDEAVOR, YOUR COMPANY GETS A FEATURED SPOT!

• Corporate logo recognition on the WRLA website in additional promotional materials for the 2025 Building & Hardware Showcase

VISIBILITY AT THE SHOWCASE

• Influencer will feature your company on their live streaming

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

60

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Photography Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT | NEW THE PHOTOS OF THE WRLA SHOWCASE CAPTURE ALL THE

WRLA APP

YEAR ROUND BY THE ORGANIZATION.

• Two scheduled push notifications during the 2025

FUN AND EXCITEMENT OF THE EVENT, AND GET USED ALL

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Logo and listing in the sponsor section Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Provide WRLA with a list of up to 5 specific feature

• Corporate logo recognition on the WRLA website

during the showcase (To be arranged/confirmed

in additional promotional materials for the 2025

shots that you’d like the photographer to capture prior to the show)

• Receive full-sized RAW images of these photos

• Your corporate logo and sponsorship recognition Building & Hardware Showcase

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

MAKING MOVES AND BREAKING GROUND

61

Passport Sponsor—Stamp.

Passport, $1000 Cash Prize EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | NEW

NEW THIS YEAR. WE’VE GOT SO MANY NEW THINGS

ADDITIONAL PARTNERSHIP BENEFITS

SHOWCASE, THAT WE WANT TO MAKE SURE PEOPLE

• Your corporate logo and sponsorship recognition

TO SEE, DO, HEAR, TOUCH, AND TASTE AT THE 2025

EXPERIENCE THEM ALL! THE PASSPORT CONTEST WILL

DIRECT DELEGATES AROUND THE SHOW FLOOR, AND ACT AS THEIR TICKET FOR AN EXCITING $1,000 DRAW.

• Corporate logo recognition on the WRLA website in additional promotional materials for the 2025 Building & Hardware Showcase

VISIBILITY AT THE SHOWCASE

• Physical printed passport cards with logo recognition for sponsorship

• For a chance to win the $1000 cash prize, all

attendants must go to your booth and get stamped

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

62

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Mini Lounge Sponsor & Charging Station Sponsor EXCLUSIVE OPPORTUNITY | 4 AVAILABLE – $2.5K EACH | NEW SOMETIMES YOU, AND YOUR PHONE, JUST NEED A

MINUTE. THE MINI LOUNGE HAS YOU COVERED WITH

COMFORTABLE SEATING, AND QUICK TOP-UPS FOR YOUR PHONE AND/OR TABLETS.

VISIBILITY AT THE SHOWCASE

• Table tent cards recognizing your sponsorship

• Branded couch cushions placed on all sofas

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

63

DJ Floor Sponsor EXCLUSIVE OPPORTUNITY | 2 AVAILABLE – $1.5K EACH | NEW

ALL ANNOUNCEMENTS AT THE SHOW THIS YEAR ARE

HAPPENING FROM THE DJ FLOOR. SPONSOR THIS SECTION AND HAVE YOUR BRAND FRONT AND CENTRE! VISIBILITY AT THE SHOWCASE

• DJ will feature you on the DJ floor, recognizing your sponsorship

• Floor decal on DJ Floor in recognition of your partnership

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

64

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Gatorade Sponsor EXCLUSIVE OPPORTUNITY | $2.5K INVESTMENT | NEW SOMETIMES WALKING AROUND THE SHOW FLOOR FEELS

LIKE BOTH A MARATHON AND A SPRINT. DELEGATES CAN GET A SPLASH OF SPORTS-DRINK AT THIS STATION AND GET BACK INTO THE ACTION!

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition on decals placed on all Gatorade coolers

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

MAKING MOVES AND BREAKING GROUND

65

Seal the Deal Sponsor Meeting Room Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | NEW WE’RE CARVING OUT MEETING SPACE TO TAKE THOSE

WRLA APP

HAVE DEDICATED MEETING ROOMS AVAILABLE FOR

• Logo and listing in the sponsor section

SHOW-FLOOR DISCUSSIONS TO THE NEXT LEVEL. WE’LL BOOKING OVER THE COURSE OF THE WEEK. VISIBILITY AT THE SHOWCASE

• Logo recognition as the Seal the Deal Sponsor on print and/or digital signage at the entrance of the meeting room

• Branded notepads provided in the room

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase .

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

66

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Swag Sponsor EXCLUSIVE OPPORTUNITY | IN KIND NOTHING SAYS “TRADESHOW” LIKE SWAG. PARTNER

WITH US ON BRANDED MERCHANDISE AND ENSURE YOUR BRAND IS GOING HOME WITH THE DELEGATES! VISIBILITY AT THE SHOWCASE

• Customed stickers on the swags recognizing your sponsorship

• Floor decal in front of your exhibition booth at the

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

MAKING MOVES AND BREAKING GROUND

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Welcome Box Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD WELCOME TO OUR SHOWCASE AS THE OFFICIAL

WRLA APP

FIRST TO GREET OUR ATTENDEES, SETTING THE TONE

• Logo and listing in the sponsor section

WELCOME BOX SPONSOR! YOUR BRAND WILL BE THE FOR AN UNFORGETTABLE EXPERIENCE. THIS EXCLUSIVE

SPONSORSHIP OFFERS YOUR COMPANY PRIME VISIBILITY

AND A UNIQUE WAY TO CONNECT WITH EVERY ATTENDEE RIGHT FROM THE START.

VISIBILITY AT THE SHOWCASE

• Logo recognition as the Welcome Box Sponsor on print and/or digital signage on the box

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Featured in-app banner in the WRLA app • Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase .

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

AWARDS RECEPTION SPONSORSHIP OPPORTUNITIES MAKING MOVES AND BREAKING GROUND

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Social & Awards Evening Presenting Sponsor EXCLUSIVE OPPORTUNITY | $15K INVESTMENT | SOLD PRINT MEDIA

• Full-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate logo (along with other sponsors) on signage and presentations

PARTY TIME! THIS YEAR WE CAN’T WAIT TO WELCOME

• Sponsor recognition on the back cover of 2025 WRLA

FOR OUR SOCIAL & AWARDS EVENING. IT’S THE BEST

• Corporate recognition in the Showcase section of

DELEGATES TO THE FAIRMONT HOTEL IN EDMONTON

INDUSTRY PARTY HAPPENING IN JANUARY, AND YOUR COMPANY CAN BE A PART OF IT!

Building & Hardware Showcase Guidebook

the winter edition of Yardstick magazine, (the show preview issue)

NAMING RIGHTS TO THE WHOLE EVENING ARE YOURS

FOR THE ASKING. EVERY MENTION OF THE SOCIAL AND AWARDS EVENING IS A MENTION OF YOUR BRAND.

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Dedicated social media posts about the sponsorship

• Provide a welcome message to all delegates at the event, on behalf of your organization

• Present the Sales Representative of the Year Awards in conjunction with the WRLA president

• Presenting Partner corporate logo will be included at the gala on cocktail napkins, sponsor slides, signage and any other medium deemed appropriate by the event designers

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Social & Awards Evening Presenting Sponsor during the event’s opening remarks announcements

WRLA APP

• Logo and listing in the sponsor section

• Featured in-app banner in the WRLA app

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• (4) Complimentary event passes/tickets for your

company representatives, providing access to all event sessions and activities

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025

VISIBILITY AT THE SHOWCASE

Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

VIP Reception Sponsorship EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

KICK OFF THE EVENING WITH COCKTAILS, NETWORKING, AND A SPECIAL ADDRESS FROM OUR INDUSTRY

ACHIEVEMENT AWARD WINNER AT THE VIP RECEPTION! VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Exclusive recognition as the “VIP Reception Sponsor”

on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently displayed at the entrance of the VIP reception area

• Access for up to 5 company representatives or guests to the VIP reception

• A custom cocktail or mocktail chosen by you, to

be served at the reception, plus branded signage

• Option to provide branded napkins or serving trays to complement the appetizer presentation

• Corporate logo (along with other sponsors) on signage and presentations

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

promoting the special drink

• Special mention and introduction as the VIP Reception Sponsor during the event’s opening remarks

• Priority seating at the VIP reception, ensuring prime networking opportunities

• The ability to customize the VIP reception space with branded decorations or displays that reflect your company’s image and message

• Placement of company promotional materials at strategic locations within the VIP reception area

• A short speaking slot at the VIP reception to welcome attendees and share your message

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

WRLA APP

• Logo and listing in the sponsor section

• Featured in-app banner in the WRLA app ADDITIONAL PARTNERSHIP BENEFITS

• (6) Complimentary event passes/tickets for your

company representatives, providing access to all event sessions and activities

• Exclusive Data Access, access to attendee contact

information for post-event follow-up and marketing purposes (subject to privacy regulations)

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

MAKING MOVES AND BREAKING GROUND

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Passed Appetizer Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT | SOLD • Placement of your company logo and branding on each appetizer tray

• Option to provide branded napkins or serving trays to LIGHT, TASTY BITES, COOKED FRESH ONSITE BY THE FAIRMONT.

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Passed Appetizer

Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently displayed alongside the passed appetizers at the event

• Exclusive sponsorship of the event’s passed

appetizers, ensuring a delightful and memorable culinary experience for all attendees

complement the appetizer presentation

• Corporate logo (along with other sponsors) on signage and presentations

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship

• Opportunity to collaborate with our catering team to add your brand to individual passed food (for example, add your logo to each noodle box)

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Passed Appetizer Sponsor during the event’s opening remarks announcements

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• (4) Complimentary event passes/tickets for your

company representatives, providing access to all event sessions and activities

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

• Hospitality tickets for your delegates at the event • Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Silent Auction Sponsor EXCLUSIVE OPPORTUNITY | $5K INVESTMENT BIG TICKET ITEMS UP FOR GRABS IN AN EXCITING AUCTION, WITH PROCEEDS GOING TO CHARITY. VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Silent Auction Sponsor”

on all event promotional materials, including the event website, official invitations, and event program

• Signage on or around the silent auction area

• Company logo prominently displayed alongside the auction items at the event

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Silent Auction Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Table tent cards recognizing your sponsorship with at the Silent Auction section

MAKING MOVES AND BREAKING GROUND

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Mocktail Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT A DELIGHTFUL, NON-ALCOHOLIC OPTION, CRAFTED FOR

WRLA APP

VISIBILITY AT THE SOCIAL & AWARDS EVENING

ADDITIONAL PARTNERSHIP BENEFITS

THE WRLA BY THE MIXOLOGISTS AT THE FAIRMONT.

• Prominent recognition as the “Mocktail Sponsor” on

all event promotional materials, including the event website, official invitations, and event program

• Exclusive sponsorship of the event’s nightcap bar,

offering a selection of premium nightcap drinks and

• Logo and listing in the sponsor section

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

beverages that reflect your brand or theme

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Social & Awards Evening Presenting Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Light the Night Sponsor EXCLUSIVE OPPORTUNITY | $2K INVESTMENT | NEW FANTASTIC LIGHT DESIGNS TO ENHANCE THE AMBIENCE

WRLA APP

VISIBILITY AT THE SOCIAL & AWARDS EVENING

ADDITIONAL PARTNERSHIP BENEFITS

OF THE SOCIAL AND AWARDS EVENING.

• Prominent recognition as the “Light the Night Sponsor”

on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently featured on the light device

• Logo and listing in the sponsor section

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Collaborate with our entertainment team to create a customized light design

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Light the Night Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

MAKING MOVES AND BREAKING GROUND

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Food Station Bars Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT | SOLD • Placement of your company logo and branding at the sponsored food station

• Corporate logo (along with other sponsors) on SMALL PLATES AND BITES OF SCRUMPTIOUS SAVORY

signage and presentations

DELIGHTS.

DIGITAL MEDIA VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Food Station Sponsor”

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

on all event promotional materials, including the event website, official invitations, and event program

• Exclusive sponsorship of a designated food station at

the event, offering a delectable menu that aligns with your brand or theme

• Company logo prominently displayed at the sponsored food station

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Food Station Sponsor during the

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Candy Bar Sponsor EXCLUSIVE OPPORTUNITY | $1.5K INVESTMENT AFTER A NIGHT OF DANCING, A SWEET LITTLE SUGAR RUSH TO ENJOY ON THE SPOT, OR TAKE AWAY FOR LATER!

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Exclusive sponsorship of the event’s dance floor

• Prominent recognition as the “Candy Bar Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo featured prominently displayed at the

• Option to provide branded candy bags or containers for attendees to fill with their favourite treats

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

candy bar area

• Collaborate with our team to create a customized

candy bar experience that showcases your products or specialties

ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025

NETWORKING AND ENGAGEMENT OPPORTUNITIES

Building & Hardware Showcase

• Recognition as the Candy Bar Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Placement of your company logo and branding at the candy bar area

MAKING MOVES AND BREAKING GROUND

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Boozy Cafe Sponsor EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT A SILKY-SMOOTH COFFEE OFFERING WITH A BOOZY

WRLA APP

VISIBILITY AT THE SOCIAL & AWARDS EVENING

ADDITIONAL PARTNERSHIP BENEFITS

FINISH, SERVED AT JUST THE RIGHT TIME.

• Prominent recognition as the “Boozy Cafe Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Exclusive sponsorship of the event’s boozy cafe bar, offering a selection of premium cafe drinks and

• Logo and listing in the sponsor section

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

beverages that reflect your brand or theme

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Boozy Cafe Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Placement of your company logo and branding on napkins

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Bar Sponsor EXCLUSIVE OPPORTUNITY | $10K INVESTMENT ONE OF THE MOST POPULAR, IF NOT THE MOST POPULAR DESTINATIONS IN THE ROOM, YOUR RECOGNITION

OPPORTUNITIES AS OUR BAR SPONSOR ARE HUGE! VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Bar Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo featured prominently at the bar areas • Collaborate with our entertainment team to create a vibrant and engaging bar experience

• Exclusive sponsorship of the event’s bar area, offering

a selection of premium bar drinks and beverages that reflect your brand or theme

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Bar Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional

the winter edition of Yardstick magazine, (the show preview issue)

• Placement of your company logo and branding

on banners, signage, and promotional materials throughout the bar area

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Featured in-app banner in the WRLA app • Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

show sponsorship signage throughout the venue

PRINT MEDIA

• Full-page ad or profile page in the 2024 Winter Yardstick promoting your sponsorship

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

MAKING MOVES AND BREAKING GROUND

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Dance Floor Sponsor EXCLUSIVE OPPORTUNITY | $1.5K INVESTMENT THE DANCE FLOOR SPONSOR BRINGS IN A TOUCH OF

PIZZAZ TO THE ROOM, AS THE BAND PLAYS ON AND THE GOOD TIMES ROLL.

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Exclusive sponsorship of the event’s dance floor

• Prominent recognition as the “Dance Floor Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo featured prominently on the dance floor and surrounding areas

• Collaborate with our entertainment team to create a vibrant and engaging dance floor experience

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Dance Floor Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Placement of your company logo and branding

on banners, signage, and promotional materials throughout the dance floor area

80

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Night Cap Sponsor— Old Fashioned EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT | SOLD • Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DELEGATES CAN ENJOY A SWEET AND SMOKY FINISH TO THE EVENING WITH A CUSTOM-CRAFTED OLDFASHIONED AT OUR NIGHT CAP BAR.

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Night Cap Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Placement of your company logo and branding at the nightcap bar area

• Option to provide branded glassware, coasters, or drinkware for the nightcap experience

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Company logo prominently featured at the nightcap bar area

• Collaborate with our mixologists to create signature nightcap cocktails or provide exclusive beverages

• Exclusive sponsorship of the event’s nightcap bar,

offering a selection of premium nightcap drinks and beverages that reflect your brand or theme

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Night Cap Sponsor during the

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

MAKING MOVES AND BREAKING GROUND

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Grab-N-Go Take Home Partner Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT HOW ABOUT A LITTLE SOMETHING TO REMEMBER THE EVENING BY? WE’RE OFFERING A LITTLE TAKE-HOME TREAT.

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Grab-N-Go Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently featured on take-out snack packaging and materials

• Collaborate with our culinary team to create a

customized snack menu, incorporating your products or specialties

• Placement of your company logo and branding at the take-out snack stations, and on the take-out boxes/ bins

• Option to provide branded snack packaging or containers

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

• Exclusive sponsorship of the event’s Grab-N-Go,

offering a selection of premium snacks and beverages that reflect your brand or theme

ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Grab-N-Go Sponsor during the

in additional promotional materials for the 2025 Building & Hardware Showcase

event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

82

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Photobooth/ 360 Sponsor EXCLUSIVE OPPORTUNITY | $3K INVESTMENT DELEGATES CAN GET SOME PICS WITH THEIR TEAM

(AND THEIR NEW FAVOURITE SUPPLIERS AND SALES PROFESSIONALS) AT THE 360 PHOTOBOOTH!

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Photobooth Sponsor” on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently featured on all printed photos taken at the booth

• Exclusive sponsorship of the event’s Photobooth Sponsor

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Photobooth Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

• Placement of your company logo and branding at the photobooth station

MAKING MOVES AND BREAKING GROUND

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Hangover Kit Sponsor Sponsor EXCLUSIVE OPPORTUNITY | $7.5K INVESTMENT WHEN YOU’RE DONE WITH THE PARTY, BUT THE PARTY’S

• Placement of your company logo and branding at the

DAY OF SHOW TO ATTEND. HANGOVER KIT TO THE

• Option to provide branded glassware, coasters, or

VISIBILITY AT THE SOCIAL & AWARDS EVENING

DIGITAL MEDIA

NOT DONE WITH YOU – AND THERE’S A WHOLE SECOND RESCUE!

• Prominent recognition as the “Hangover Kit Sponsor”

on all event promotional materials, including the event website, official invitations, and event program

• Company logo prominently featured on the hangover kit

• Exclusive sponsorship of the event’s hangover kit,

offering a selection of premium items that reflect your

nightcap bar area

drinkware for the hangover kit experience

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

• Dedicated social media posts about the sponsorship WRLA APP

• Logo and listing in the sponsor section

brand or theme

ADDITIONAL PARTNERSHIP BENEFITS NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Hangover Kit Sponsor during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

84

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Mini Sticks Hardest Shot Sponsor EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT NEW THIS YEAR. HOW HARD CAN YOU SHOOT A MINI-

PUCK WITH A MINI-STICK? DELEGATES ARE GOING TO GET TO FIND OUT!

VISIBILITY AT THE SOCIAL & AWARDS EVENING

• Prominent recognition as the “Mini Sticks Hardest Shot

Sponsor” on all event promotional materials, including the event website, official invitations, and event program

WRLA APP

• Logo and listing in the sponsor section ADDITIONAL PARTNERSHIP BENEFITS

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

• Company logo prominently featured on the mini sticks

• Exclusive sponsorship of the event’s Mini Sticks Hardest Shot Sponsor

NETWORKING AND ENGAGEMENT OPPORTUNITIES

• Recognition as the Mini Sticks Hardest Shot Sponsor

during the event’s opening remarks announcements

VISIBILITY AT THE SHOWCASE

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

MAKING MOVES AND BREAKING GROUND

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WRLA BOOTH SPONSORSHIP OPPORTUNITIES 86

2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

Caesar on the Patio Sponsor EXCLUSIVE OPPORTUNITY | $3.5K INVESTMENT | NEW IF YOU WERE AT LAST YEAR’S SHOW, YOU PROBABLY

ADDITIONAL PARTNERSHIP BENEFITS

SHOW FLOOR. WE’RE BRINGING BACK OUR BOOTH THIS

• Your corporate logo and sponsorship recognition

NOTICED THE “HOUSE OF WRLA” IN THE MIDDLE OF THE

YEAR, WITH A NEW TWIST FOR OUR NEW LOCATION. JOIN US!

• Corporate logo recognition on the WRLA website in additional promotional materials for the 2025 Building & Hardware Showcase

THE UNOFFICIAL NATIONAL MIXED COCKTAIL OF

CANADA—AND WE’RE SERVING THEM UP AT THE WRLA BOOTH!

VISIBILITY AT THE SHOWCASE

• Your corporate logo (1 colour print) on napkin at the WRLA Building & Hardware Showcase

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

MAKING MOVES AND BREAKING GROUND

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Outdoor Living Booth EXCLUSIVE OPPORTUNITY | IN KIND | SOLD ADDITIONAL PARTNERSHIP BENEFITS

• Your company’s promotional material can be

included in the 2025 Building & Hardware showcase

THIS SPONSORSHIP COVERS THE BUILDING OF THE CUSTOM WRLA BOOTH.

VISIBILITY AT THE SHOWCASE

• Logo recognition as the Outdoor Living Booth Sponsor

delegate swag bags

• Corporate logo recognition on the WRLA website

• Your corporate logo and sponsorship recognition in additional promotional materials for the 2025 Building & Hardware Showcase

on print and/or digital signage at the entrance of the WRLA Booth

• Floor decal in front of your exhibition booth at the Showcase in recognition of your partnership

• Logo recognition (with other sponsors) on additional show sponsorship signage throughout the venue

PRINT MEDIA

• Half-page ad in the 2025 WRLA Building & Hardware Showcase Guidebook

• Sponsor recognition on the back cover of 2025 WRLA Building & Hardware Showcase Guidebook

• Corporate recognition in the Showcase section of

the winter edition of Yardstick magazine, (the show preview issue)

DIGITAL MEDIA

• Custom sponsor eblast sent by WRLA to all registered delegates ahead of the show

WRLA APP

• Logo and listing in the sponsor section

• Two scheduled push notifications during the 2025 Showcase on the official WRLA

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2025 BUILDING & HARDWARE SHOWCASE PARTNERSHIP OPPORTUNITIES

MAKING

MOVES AND

BREAKING

GROUND

MAKING MOVES AND BREAKING GROUND

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