Wrestle Like A Girl, Inc. ! Board of Directors Meeting ! January 24th, 2019 ! Conference Call
Welcome and Call To Order
! Sally Roberts Founder & Executive Director, Wrestle Like A Girl
! David Grevemberg , CBE (Interim) Chair
Agenda January 24th, 2019
Consent Agenda • Minutes September 16, 2018 meeting Executive Director’s Report Committees Formation • Audit Committee • Coaches, Athletes and Curriculum Committee Strategic Plan • Empowerment Camps • Regional Camps • Coaches Education • International Camps Finance • Vote On Budget • Statement of Financial Position (Q1, FY2019) Camps State Sanctioning NCAA Emerging Sport Status FY19 Campaigns Social Media Insights Future Board Meeting Adjourn
Documents
A. Consent Agenda B.
WLAG FY19 Proposed Budget Overview RVSD 011519.xlsx
C. WLAG FY19 Proposed Budget RVSD FNL 20190118 D. WLAG FY19 Proposed Revenue Generation v5 E. F.
Q1, 2019 Statement of Financial Position Strategic Plan
G. Camps Business Model H. BoD Manuel I.
COI Policy
Administrative
Board of Directors ! David Grevemberg, CBE – Interim President CEO Commonwealth Games Federation
! Tela Bacher, OLY – Vice President 2004 Olympian, Women’s Wrestling
! Jameela Pedicini – Treasurer Executive Director, Co-Head of Mission Aligned Investing at Perella Weinberg Partners
! Ali bin Hussein President of Jordan Football Association @jordan.fa & WAFF Chairman at AFDP Chairman at Royal Film Commission @filmjordan Director at NSCMC Jordan
! Jessica Salazar Chief Development Officer with Northwestern Mutual Austin
! Amanda Stanec, PhD Can everyone please submit a picture and bio (if you haven’t already) for the WLAG website.
Founder / Principal Move Live Learn, LLC
Advisory Council !
J’Den Cox, OLY Olympic Bronze Medalist and World Champion
!
Chad Shilson
Wrestling dad, Senior Vice President - Financial Advisor !
Minky Worden
!
Director of Global Initiatives, Human Rights Watch
!
Brooke Zumas, Ph.D
Retired businessman
!
Psychologist
!
Jeff Stoike, Ph.D Office of the Director of Foreign Assistance Resources at U.S. Department of State
Milton Speid Director of Development - Eastern Region at Silicon Valley Community Foundation
!
Arno Niemand
Clint Wattenburg Director of Nutrition, UFC Performance Institute
!
Erin Gillespie Vice President, Programs, Partnerships and Alumni at JA Worldwide
!
Mark Cody Head Coach - Presbyterian College (Div. I)
Wrestle Like A Girl 2019 Organization Chart
Tim Clinton In-house Counsel
TBD – Q1 Hire National Camps Manager
Sally Roberts
TBD – Q2 Hire {Merchandise} & Marketing Manager
President & Executive Director
Office Manager/Executive Assistant Planned Future Key Hires (funding dependent) Finance Manager Development Manager Event Planner (2019 WWF) – Pending Gala
Carissa Gump Donor Management
ADHOCRACY
Amy Zirneklis Advocacy, Outreach & Partnerships
Jerry Gaul Controller
! Sally Roberts Founder and Executive Director
Wrestle Like A Girl Staff
! Amy Zirneklis Programs, Outreach and Advocacy
! Jerry Gaul Controller
Consent Agenda September 2018
See Document A
Executive Directors Report
Executive Director’s Report ! Committees ! Audit ! Coaches, Athletes and Curriculum
! Update on Key Metrics ! Growth in Revenue & Funding for Strategic Plan Deliverables ! Growth in Camp Enrollments ! Strategic Plan Dashboard
Committees
! 2 Committees ! Audit ! Curriculum Committee
! Intention to set up Committees, likely in Q3 FY19 if/when necessary, or as the number of Board members approaches 10
Audit Committee
! The WLAG Audit Committee will consist of a WLAG Treasurer, an Advisory Council member, and an independent source.
Coaches, Athletes and Curriculum Committee
! Consist of a Committee Chair, at least one WLAG Advisory Council (AC) representative and up to one additional Board member. This committee may also include up to two nonBoard members who specialize in coaching, athletes or curriculum. Lends expertise around curriculum, developing coaches and athletes, helps gather data on WLAG Camps and makes recommendations.
Continue Growing Revenue from Individuals
! Build strong, sincere, relationships with WLAG’s major donors and recognize their many contributions ! Grow our prospect pipeline ! Engagement
Growth in Camps Enrollments
! Regional Empowerment Camp Schedule ! National Empowerment Camp Schedule ! Coaches Education Clinic
Wrestle Like A Girl Strategic Framework
! 2019 – 2023 – Will be a focus for 2019.
WLAG Strategic Plan Dashboard - IMPACT Measure impact of WLAG programs more consistently with a focus on safeguarding
Metrics and Measurements
Get Final 38 states to adopt Female Wrestling opportunities at the HS level
Attain NCAA Emerging Sport Status working towards Championship Status by 2022
Get support from influencers within each state to push movement
Support 20 more programs in creating/maintaining a women’s collegiate wrestling program
WLAG Strategic Plan Dashboard GROWTH 2 Regional Empowerment Camps serving 200 attendees Serving 400 total athletes over a 4-day event.
6 State Empowerment Camps
Serving 600 athletes at a 2day (weekend) event.
2 Coaches Education Clinics
Support 100 attendees in coaches education
WLAG Strategic Plan Dashboard FUNDING Raise voted budget in FY19
Build strong revenue generating events
Regional Empowerment Camps State Empowerment Camps Coaches Education
Work towards a 35 year global funding strategy
Create a committee to support this effort
Finance
Finance – I
FY19 Proposed Budget
FY 2019 Budget to be voted on ! WLAG FY19 Proposed Budget Overview RVSD 011519.xlsx (Document B) ! WLAG FY19 Proposed Budget RVSD FNL 20190118 (Document C) ! WLAG FY19 Proposed Revenue Generation v5 (Document D)
FINANCE II: Q1 FY19
! See Document E
Finance - III Expand Number and Scope of Institutional Partners
! Strengthen relationship with of existing donors ! Corporate, Foundation, Individual
! Engage corporations in broader ways ! Ensure each partnership has a comprehensive value proposition
FINANCE IV: Institutional Pipeline (non-gala) Prospect/Funder
Focus
Status
$
UFC
Renewal – National Partnership
In Process
$$
Hard Rock Heals Foundation
Renewal – National Partnership
In Process
$$
Liuna
National Camps
Secured
$$
CAMPS
Camps ! Regional Camps ! Working on updated curriculum (Develop Committee) ! June ! JJKF/WLAG Regional Empowerment Camp #1
! Coaches Education ! Working on updated curriculum (Develop Committee) ! Dates TBD
! WLAG Regional Empowerment Camp #2 ! International Camps ! State Camps ! Working on updated curriculum (Develop Committee) ! Dates TBD
! Iraq Feb. 25 – Mar. 5 ! Rwanda – September ! Senegal - September
CAMPS - Phase 1 Strategic Plan The Business Model Canvas Key Partners
Key Activities
· State High School Athletic Associations · State Executive Directors and Staff · States Wrestling Liaisons (if the state has this role) · Member Schools of Districts/ Regions · Wrestling Coaches in Districts/ Regions · Parents of Athletes · State USA Wrestling Chapters
1. Wrestle Like A Girl Empowerment Camps/Clinics 2. Letters of Support/Proposal (based on feedback from State ED’s & USAW High School Sanctioning Committee) 3. WLAG bringing the girls’ voices forward to the State ED’s via short video clips
Key Resources 1. Clinicians
2019 States of Focus (Tentative):
2. Host facilities
New York Pennsylvania Michigan Oklahoma New Mexico Louisiana
3. Coaching Curriculum 4. Revenue for Clinicians, travel, Staff salary 5. Positive relationships with Key Partners
Designed for: The Bennett Foundation & Sally Roberts
Value Propositions
Designed by: Amy Zirneklis
Customer Relationships
Wrestle Like A Girl is well positioned to deliver a positive, direct experience of girls wrestling to families, athletes, coaches, high school administrators, communities, and media that is able to:
Parents expect WLAG to keep children safe and healthy, to demonstrate what right looks like in sport specific knowledge, culture, and coaching, and to be an advocate for the advancement of opportunities for girls to wrestle.
· Increase the visibility of girls wrestling · Showcase the empowering traits of the sport specific to females · Demystify misconceptions that may be in the minds of stakeholders
Athletes expect WLAG to deliver specific skills and knowledge. Coaches expect WLAG to deliver coaching methodology that meets the needs. Administrators expect WLAG to support and promote, in a positive manner, the spirit and benefits of the sport for girls.
THROUGH · Empowerment Camps and Clinics · Strong relationships with the current and legacy role models (athletes & coaches) of the sport
Channels
· A coaching curriculum that promotes building female leaders in life WITH A BRAND THAT
USA Wrestling High School Sanctioning Committee
· Has built trusting relationships at the International, National, Regional, and Local levels of the sport
Key Contacts in States
· Is perceived as a trusted resource of knowledge specific to girls wrestling
WLAG Social Media Platforms
WLAG Website
Date: 17 Jan 2019
Version: 1
Customer Segments Parents - NEEDS Confidence Safeguarding Specific Coaching - technique and non-mat knowledge (ie. hygiene, grooming) Athletes - NEEDS Community Specific Coaching Coaches - NEEDS How to Safeguard Best practices Administrators - NEEDS Buy-in from Coaches/Parents/ Athletes/Member Schools Voices of the Parents/Athletes Best practices
· Generates camaraderie through the family system (mothers, fathers, daughters, brothers)
Cost Structure
Revenue Streams SEE ATTACHED BUDGET MODEL
1. Donor 2. Camp fees
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STATE SANCTIONING
State Sanctioning 12 STATES SANCTIONED IN 1 YEAR - GOAL OF ALL 38 STATES IN 4 YEARS Opportunities Wrestle Like A Girl has identified the following States that it will focus on in 2019 via Empowerment Camps/Clinics: New York Michigan Oklahoma Pennsylvania New Mexico
New York State Summary • Bottom up state sanctioning process • Barry, Yamamoto, and Fulp have been fostering this process and advise that WLAG camps in both upstate and downstate will be useful in 2019 as NY is a state that all stakeholders need to “be loud” (athletes, parents, coaches, AD’s) and the process needs to be strategic as all 11 Sections need to be on board for sanctioning to occur. • WLAG is awaiting to hear if upstate or downstate would be the better location to initially hold a camp/clinic. • Sally will be presenting to Section 4-6, 06 Feb 2019
Michigan State Summary
• Hosting an unofficial girls’ state tournament in 2019. • Sean Bormet (University of Michigan Wrestling Coach) reached out with interest to hold a UM/WLAG camp in 2019. Amy has been trying to connect since Dec 2018.
Oklahoma State Summary
• Activity has been very low as compared to other states. • Christie Mullins, personal friend of WLAG, is now the USAW State Director • Sally & Amy have opened the door for dialogue on holding a WLAG Camp in Oklahoma in 2019.
Pennsylvania State Summary • Close ties to the stakeholders working the process in PA. • High boys’ #s currently. • Men’s NCAA Championships will be in Pittsburg, PA March 2019, offering prime opportunity for advocating, lobbying, and gaining support.
New Mexico State Summary • Hosted an exhibition girls state tournament at the boys’ state tournament in 2018. • USAW H.S. sanctioning committee feels this state would benefit from the visibility that hosting a WLAG Camp in 2019.
NCAA EMERGING SPORT STATUS
NCAA Emerging Sport Status ! All documents submitted to the NCAA Committee on Women’s Athletics ! We have the minimum of 20 schools needed (and CWA is validating with institutions). ! April ! 2019 the CWA will notify if women’s wrestling will be granted NCAA ESS.
!September/October ! Division I, Div. II, and Div. III will each determine of ESS will be granted.
! 40 NCAA Women’s Wrestling Programs are needed for Championship status. !
2023 Projection Goal
FY2019 U.S. CAMPAIGNS
Campaigns 2019 ! #UnitedWeRise ($110,000 and is multi stakeholder w/other U.S. National Wrestling entities) ! Promotes inclusivity using a united voice across the U.S. wrestling landscape ! Released on International Women’s Day ! Utilized while speaking to the NCAA Committee for Women’s Athletics ! Utilized during the 2019 World Championships
! #WrestleTheGap (Collaboration with Digitas Creative :($20,000) ! Supporting the NCAA ESS effort ! Utilize during the 2019 Men’s NCAA Championships
! Request support from BoD in sharing video to media outlets at-large
Social Media Insights January 2019
Gender: ● Women - 51% ● Men - 48% Prime Age Demographic: 35-44 ● Women - 18% ● Men - 17% Top 5 Countries 1. United States - 12,571 2. Canada - 260 3. Mexico - 248 4. India - 238 5. Brazil - 128 Top City 1. Colorado Springs, CO - 331
WLAG%FOLLOWERS
Gender: ● Women - 49% ● Men - 50% Prime Age Demographic: 35-44 ● Women - 17% ● Men - 17% Top 5 Countries 1. United States - 96,325 2. Mexico - 731 3. Canada - 711 4. United Kingdom - 322 5. Germany - 279 Top City 1. Chicago, IL - 2,017
WLAG%PEOPLE%REACHED
Gender: ● Women - 54% ● Men - 46% Prime Age Demographic: 35-44 ● Women - 19% ● Men - 18% Top 5 Countries 1. United States - 5,343 2. Canada - 61 3. Mexico - 38 4. Australia- 20 5. Germany - 19 Top City 1. Chicago, IL - 119
WLAG%PEOPLE%ENGAGED
Top Locations ● Colorado Springs, CO ● New York, NY
AUDIENCE(LOCATIONS(((Dec(26(2 Jan(1(2019)
Gender: ● Women - 58% ● Men - 42% Prime Age Demographic Overall: 25-34 ● Prime Women Target - 18-24 ● Prime Men Target - 25-34
AGE$AND$GENDER$DEMOGRAPHIC
Highest Days Followers are Most Active 1. Sunday 2. Tuesday 3. Friday 4. Saturday 5. Wednesday 6. Monday 7. Thursday
FOLLOW%BY%DAYS
Interaction: Measures the actions people take when they engage with your account Most Visited Day - Sunday Profile Visits ● 695 Website Clicks ● 10 Emails ●
INTERACTIONS**(Jan*2*0 Jan*8*2019)*
1
Discovery: Measures how many people see your content and where they find it Most Visited Day ● Saturday and Sunday Reach - the number of unique accounts that have seen any of your posts ● 6,230 Impressions - total number of times all of your posts have been seen ● 17,432
DISCOVERY**(Jan*2*0 Jan*8*2019)
Twitter Quick-Stats ● Current follower audience is 2,187 ● 82% more than 30 days ago ● Gained around 3 followers per day Following By Gender ● Female: 37% ● Male: 63% Top 3 Following by Language 1. English: 99% 2. Spanish: 1% 3. Portuguese: less than 1%
DEMOGRAPHICS:.GENDER.AND.LANGUAGES
Top 5 Countries on Twitter 1. United States: 91% 2. Canada: 1% 3. United Kingdom: 1% 4. India: less than 1% 5. Australia: less than 1% Top 5 Regions on Twitter 1. California: 9% 2. Texas: 6% 3. Pennsylvania: 5% 4. Illinois: 5% 5. Colorado: 4%
DEMOGRAPHICS:.COUNTRY.AND.REGION
Top 5 Interests from Following on Twitter 1. Dogs: 99% 2. Sports News: 95% 3. Sporting Events: 93% 4. Comedy: 93% 5. Weather: 93%
DEMOGRAPHICS:.INTERESTS
Impression - number of times users saw the tweet on Twitter ● Blue- organic impressions ● Gray- number of tweets WLAG tweeted 61.9K impressions in January 2019 so far ● Wednesdays and Fridays are most engaged on Twitter ● The more tweets posted, the increase in following and engagement
OVERALL'TWITTER'IMPRESSIONS
CLICK'TO'ANALYZE DAY'BY'DAY'STATS *Only'if'logged'into'WLAG'account'can' view*
SUMMARY'OF'TWITTER'ANALYTICS''
BOARD MEETING FUTURE DATE (VOTE)
Board Meetings 2019 ! April 8 – 12 Potential Q2 Board of Directors Meeting 9am-5pm EST (Virtual)
! July 24 – 25 Potential Q3 Board of Directors Meeting 1-5pm EST (Virtual)
! October 23 – 27 ! Q4 Board + 2019 Women's Wrestling Festival (?) 9am-5pm EST + prior evening board dinner @ Delmar (In-Person) WASHINGTON, D.C.
Appendix
Executive Committee
! Chaired by the Board Chair and consists of the Board Vice Chair (who also chairs the Development Committee), Treasurer (who also chairs the Finance Committee), Secretary and the Executive Director. The Executive Committee acts on behalf of the entire Board of WLAG between Board meetings; recommends policies and action for full Board approval; develops performance objectives for the Executive Director; provides input to quarterly performance reviews of the Executive Director by the Board Chair; works with the Executive Director to develop the 5-year strategic plan; oversees and coordinates long range and annual plans.
Finance Committee
! Chaired by the Board Treasurer and consists of the Chair of the Development Committee plus one additional Board member. Reviews, recommends for approval and monitors implementation of the annual budget; provides oversight for WLAG’s financial matters and works closely with the Development Committee to ensure that revenue generation is aligned with budget requirements
Women’s Wrestling Festival Committee
! Consists of a Committee Chair, at least one Board member, and a maximum of three additional members (who may or may not be on the Board). Coordinates the annual WLAG Women’s Wrestling Festival and all associated events including but not limited to collaboration with the hired event planner, assigning chairs for the Summit and Gala Committees, work with the Development Committee to cultivate sponsors, oversee marketing, outreach and ticket sales.
Additional Committees
! At any time, the Board Chair, in collaboration with the Executive Director, may stand up an ad hoc committee, working group or task force to tackle a discreet and specific issue or item that is not within the purview of the Standing Committees. These ad hoc teams may include but would not be limited to Outreach, Board Recruitment, Strategic Planning, Marketing & Communication, Merchandise, etc.
ADJOURN