WOW magazine issue 5 2017

Page 47

BIOEFFECT EGF Launched in 2010, BIOEFFECT EGF’s groundbreaking beauty products are based on a cutting-edge science and biotechnical principles. After discovering a method to bioengineer EGF, a naturally occurring human protein in barley, BIOEFFECT EGF’s first product, a cellular and age-defying serum became an instant hit when it was first introduced. Today the BIOEFFECT EGF skin care line is sold in selected stores worldwide, boasting a very v and loyal clientele. The main active ingredient in the BIOEFFECT EGF products, the Epidermal Growth Factor or EGF, exists naturally in the skin and is responsible for keeping our skin youthful looking. As we age, the production of EGF declines which causes fine lines and wrinkles to appear. The EGF in Bioeffect EGF serums and creams act as a potent anti-aging treatment, dramatically boosting our cell turnover and promoting a healthier and radiant complexion. Whereas most beauty products include a myriad of ingredients with utterly unpronounceable chemicals, additives, stabilizers, parabens and preservatives, BIOEFFECT EGF contains only a handful of ingredients. They are fragrance-, preservatives-, additives-, alcohol- and oilfree, hypoallergenic and not tested on animals. Among BIOEFFECT EGF’s high-potency products you’ll find an eye mask treatment, daytime moisturizers, day serum and volcanic exfoliator. The barley-grown EGF used in the products is grown in an ecologically-engineered greenhouse with a negative CO2 footprint, using natural geothermal energy and pure subterranean glacial water. Bioeffect.com

The main active ingredient in the BIOEFFECT EGF products, the Epidermal Growth Factor or EGF, exists naturally in the skin and is responsible for keeping our skin youthful looking.

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Photo: Urszula Zabłocka

active ingredients in many of the products, birch and yarrow are wild-harvested from the unspoiled Highland of Iceland, handpicked by Sóley, her family and a group of friends. Sóley Organics is also the first Icelandic company to receive the Ecocert certification, a strict code of certification which ensures that the Sóley Organic products are environmentally friendly with 95% of the raw materials of the product of natural origin. Each product is Fair Trade and free from additives, fragrances and toxic chemicals often found in standard beauty products. soleyorganics.com Photo: Benjamin Hardman

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