YOUR PARTNER IN PROFESSIONAL
YACHT CHARTER
CHOOSE WORTH
Industry Leader in Yacht Sales, Charter, Charter Marketing & New Construction
Worth Avenue Yachts – individualized attention, customized marketing, full team effort
Worth Avenue Yachts is honored to present our services for managing your yacht for charter. Backed by a global team of industry-leading professionals and a proven track record of success, we are committed to delivering exceptional results. Our comprehensive marketing strategies and dedication ensure that your yacht is positioned for maximum visibility and booked efficiently at the best possible price. Thank you for entrusting us with your brokerage needs. We look forward to achieving outstanding results together.
Sincerely,
Jenny Mullen
Jenny Mullen
Charter Management Specialist
at Worth Avenue Yachts
WORTH AVENUE YACHTS
CHARTER PROGRAM
Let your yacht work for you by offering it for charter, enabling you to enjoy charter revenue while still cruising at your own convenience.
When your yacht is available on the charter market, you utilize her and her crew to their fullest potential.
Worth Avenue Yachts’ fleet is comprised of some of the world’s most sought-after luxury yachts managed by world-class professionals who ensure a booking calendar that fits your lifestyle!
BENEFITS OF A SUCCESSFUL CHARTER PROGRAM
Offset Running Costs
Cultivate Crew Retention
Create A Re-Sale Reputation
Monaco
Palm
Fort
Seattle
San
Newport
Geneva
GLOBAL REACH
Maximize the marketing exposure to sell at the best price
Worth Offices
Our Yacht Show Presence
THE PLAN
Worth Avenue Yachts package of services includes: A dedicated charter manager, myself, to manage the charter bookings, plus a dedicated assistant in addition to our entire team.
Our responsibilities are to perform the following duties while promoting the vessel to Worth Avenue Yacht’s worldwide network of charter brokers and travel agents.
Strategic MLS Advertising: Leverage top-tier MLS platforms like Yachtfolio, Charter Index, Charter Itinerary and more to ensure maximum exposure to qualified charterers.
Comprehensive Digital Campaigns: Deploy targeted Google Ads, Bing campaigns, and social media advertising to connect with a global audience.
Dedicated Landing Pages: Create optimized web pages for each listing, incorporating professional photography, drone videos, custom itineraries, sample menus and more.
Global Yacht Shows: Present yachts at premier events if not on display your yacht will be shown throughout our display in magazines and signage.
Data-Driven Adjustments: Monitor performance in real-time and refine strategies to ensure listings remain competitive.
CRITICAL
CONSIDERATIONS
Worth Avenue Yachts knows there are a number of significant factors that will influence bookings of your yacht. In our experience these are as follows:
Timing - A key-chartering season for yachts is during school breaks and holiday seasons. Worth Avenue Yachts is a global team operating in markets that are active all year and will market the yacht accordingly.
Location - We would recommend locating the yacht in an area of high visibility and with easy access to an International airport or gateway in order to facilitate quick arrivals and disembarkations.
Marketing - A strategic advertising campaign that delivers a clear, consistent message across all media would be communicated to the market. Working with outside brokers, providing accurate information and encouraging all charter offers is key to a full calendar. Also, we believe that it is key for charter management, the Captain and the crew to work closely with each other to keep marketing content current to help promote charter bookings.
YOUR TEAM
We’re a boutique firm with a global presence, boasting six waterfront offices worldwide and a team of nearly 50 licensed and bonded yacht brokers. Our proposal for your yacht is rooted in our comprehensive market expertise, analyzing performance data of similar yachts and understanding demand trends. Worth Avenue Yachts is a top-tier brokerage firm founded by industry leaders, specializing in luxury yacht sales, private vacations, charter marketing, and new yacht construction.
OUR SERVICES
Worth Avenue Yachts – Your Premier Yachting Partner
Yacht Sales: Our tailored marketing strategies and dedicated team ensure swift sales at optimal prices, boasting industry-leading turnaround times.
Private Yacht Vacations: As Luxury Yacht Charter Specialists, we curate experiences with top-tier services, offering exclusive access to a global fleet and personalized itineraries.
Charter Marketing: Maximize your yacht’s potential with our charter management services, generating revenue while maintaining flexibility and preserving resale value.
New Yacht Construction: Leveraging extensive expertise and partnerships with top shipyards, we oversee custom construction, guaranteeing excellence in quality, cost-efficiency, and service.
CONTENT & DISTRIBUTION
A CLOSER LOOK AT MARKETING
Worth Avenue Yachts prides ourself on custom marketing campaigns, which are designed to complement the more traditional media outlets. Our campaigns are carefully selected and designed to showcase your asset to a uniquely qualified audience.
• Worth Newsletter – A monthly publication distributed to Worth Avenue Yachts’ global client database, keeping our audience informed and engaged.
• ‘Worth A Look’ – A prestigious biannual print and digital publication shared at major boat shows, with preferred partners, and with clients worldwide.
• Charter Updates – A monthly industry-focused publication featuring current Central Agency (CA) listings and the latest updates on charter opportunities.
• WorthAvenueYachts.com – Your yacht will have a dedicated page showcasing key features, specifications, a photo gallery, and video. The site is frequently updated and ranks prominently on all major search engines.
• Social Media – With your approval, Worth Avenue Yachts will promote your yacht across leading social media platforms using a targeted budget and the latest digital strategies.
• Press & PR – We leverage our extensive media relationships to secure coverage in top industry and lifestyle publications, reaching ultra-high-networth individuals (UHNWI).
• Targeted Email Campaigns – Carefully curated email campaigns highlighting the latest charter updates, new market entries, rate changes, and location updates are sent to select clients.
• Dedicated Charter Listing Sites – Your yacht will be showcased on topperforming platforms like Yachtfolio, CharterIndex, Central Yacht Agent, Charter Itinerary, Boat International, YachtBroker.org, and more, ensuring maximum visibility.
• Events – At your request, we organize open days, boat show displays, and exclusive events to elevate your yacht’s exposure to the right audience.
OUR WEBSITE
WorthAvenueYachts.com provides your yacht with a dedicated page featuring key features, specs, photos, and video, constantly updated for high search engine visibility. Our powerful website effectively promotes your yacht globally, ensuring exposure and opportunities through its user-friendly interface.
1.2 MILLION
Website views in 2024 Google Analytics
Your yacht will get its own landing page, which will be optimized for search based on best Search Engine Optimization (SEO) strategies. In addition to our in-house web team, Worth utilizes the international reach of an award-winning digital marketing firm that specializes in SEO and Google Ads. By employing targeted Google Ads/Bing campaigns and comprehensive search engine optimization strategies, we guarantee heightened visibility for your yacht listing on Google and Bing search results, particularly for popular keywords. This concentrated effort substantially amplifies traffic to your listing, thereby maximizing exposure to potential charterers. In addition, Worth Avenue Yachts crafts editorials highlighting our listings, builders, yachting events, and more to further promote them.
MAXIMIZING EXPOSURE
At Worth Avenue Yachts, we combine cutting-edge digital marketing, exclusive event participation, and strategic partnerships to ensure your yacht gains unparalleled visibility and connects with the right clients.
Digital Media: Strategic use of social media (30k followers) and a large investment in paid ads to engage with followers and potential charterers, promoting yacht sales and providing updates on new listings, price changes, and locations.
Events: Participating in international yacht shows and hosting professional open houses is a highly effective strategy for exposing your charter yacht. Our strong presence at these prominent events provides brokers and clients with ample opportunities to thoroughly inspect your yacht in the most favorable light. Don’t miss out on these exceptional opportunities!
Preferred Partners: Worth Avenue Yachts collaborates with an exclusive network of preferred partners to amplify exposure and generate high-quality leads for our sales listings. These partnerships include industryleading brands, luxury service providers, and high-net-worth networks, creating a seamless connection between prospective charterers and your yacht.
THE NUMBERS COSTS OF CHARTERING
15% + 5% = 20%
CHARTER BROKER COMMISSION
CHARTER MANAGEMENT FEE
100% - 20% = 80%
GROSS CHARTER FEE
COMMISSIONS / FEES
TOTAL FEES NET TO OWNER
The client pays all the charter money to the booking charter broker. The charter broker wires the funds to Worth Avenue Yachts net their commission.
TYPICAL CHARTER PAYMENT SCHEDULE:
50% deposit due upon execution of the charter contract
50% balance + APA and delivery if applicable due 30 days in advance
For a charter booked less than 30 days in advance, payment is due in cleared funds upon signing the charter contract
EXPERIENCE
Why Choose an Experienced, Licensed, and Bonded Yacht Broker?
Working with a professional yacht broker offers: Expertise: Skilled navigation of complex transactions and legal requirements.
Security: Protection from potential risks and liabilities throughout the process.
Connections: Access to an extensive network of industry contacts to secure the best deals and opportunities.
YOUR YACHT CONSULTANT
JENNY MULLEN
Jenny@WorthAvenueYachts.com
Mobile: (954) 816- 5910
Jenny began her career in London, studying Business and Finance before joining IMG, where she specialized in premium sports footage sales. Her passion for exploration led her to yachting in the South of France, working on a 50-meter vessel and traveling worldwide.
Settling in Fort Lauderdale, she transitioned to shore-side yacht support before refining her expertise in charter management over the past decade. Now leading Worth Avenue Yachts’ charter management division, Jenny collaborates globally to deliver successful programs.
Respected for her integrity and expertise across yachts from 30m to 75m+, she also serves on the AYCA board, mentoring future industry professionals.
