Beautyworld Middle East Show Report

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Beauty and Personal Care in the United Arab Emirates The business of beauty is surging ahead in the Gulf Cooperation Council (GCC), as new research shows there’s increased spending on beauty and personal care products across the region. According to the latest figures, the retail value of the GCC’s beauty and personal care market was US$9.3 billion in 2016, an increase of 10 per cent over 2015.Strong growth is expected over the next four years, as consumers look to collectively spend US$13.6 billion on their personal well-being in 2020, defying any notion of a market readjustment.

The figures include bath and shower products, colour cosmetics, fragrances, hair care, men’s grooming, skin care, and sun care, while regional growth is driven by a young and affluent population that has high awareness of fashion and beauty, boosted by media exposure.

That is evident in the UAE, where consumers spent US$2.1 billion on beauty and personal care in 2016 according to EMI, with this set to rise to US$2.7 billion by 2020. The top five categories are fragrances (US$642 million), colour cosmetics (US$400 million), skin care and men’s grooming (both US$300 million), and hair care (US$283 million).

International companies continued to dominate beauty and personal care in 2015. However, local players Arabian Oud and Abdul Samad Al Qurashi are also within the top 10 companies, mainly due to the strong presence of fragrances in United Arab Emirates. These companies have a long-standing presence in the country, offering premium traditional Arab fragrances which are popular amongst locals and expatriate Arabs.

Global companies Unilever Gulf and Procter & Gamble Gulf led beauty and personal care in 2015, as they benefit from their long-standing presence within this market in the region, and from global awareness of major brands such as Lux, Dove, Gillette, Hugo Boss and Pantene.

Beauty and personal care in the United Arab Emirates is expected to register further healthy growth in the forecast period. Whilst the mass segment will benefit from the influx of expatriates and increasing interest in value-added products, the premium segment will be supported by increasing numbers of inbound tourists, eager to find gifts for friends and family.

Printed, Published & Owned by Amrita Kanwar. Published at D 182, PR House, Anand Vihar, Delhi 110 092 and Printed at Chandu Press, 63, Patparganj, Delhi. Editor : Amrita Kanwar

Oliban (KING OF OILS) “WE ARE A LEADING INNOVATION COMPANY IN GCC IN HEALTH & WELLNESS. OWNED BY GOVERNMENT. WE PRODUCE OMANI FRANKINCENSE OIL BRANDE Oliban WHICH IS BEST GRADE OF ITS KIND. WE ARE INTO OPERATING RESORTS, SPA’S IN AND AROUND OMAN, AND ALSO DISTRIBUTION OF SPA AND HOTEL PRODUCTS. WE ARE CURRENTLY DEALING WITH ALL MAJOR 5 STAR AND 4 STAR HOTELS IN OMAN, LIKE – RITZ CARLTON, ANANTARA, INTERCONTINENTAL, MILLENNIUM ETC.”

I

N DISTRUBUTION DIVISION , WE HAVE TW0 SEGMENTS OF PRODUCT

OLIBAN AMENITIES – THE INTERNATIONAL STANDARD PRODUCTS APPROVED BY FDA. PRODUCTS INCLUDE – SHAMPOO, CONDITIONER, LOTION, BATH GEL, NATURAL SOAP. AVAILABLE IN 30ML AND 1LTR PACKAGING. SPA OILS & DISPOSABLES – IN THIS CATEGORY OF PRODUCTS WE HAVE MASSAGE OILS, CARRIER OILS, DIFFUSER OILS, ESSENTIAL OILS, STEAM SAUNA OILS,DEAD SEA PRODUCTS & COLD TOWEL OILS FOR REFRESH TOWELS. AND DISPOSABLES INCLUDE , UNDERGARMENTS, BEDSHEETS ETC CURRENTLY WE ARE THE MAJOR LOCAL SUPPLIER OF SPA PRODUCTS IN OMAN. DEALING WITH ALL MAJOR 5STARS , 4STARS AND DAY SPA. DIFFUSERS – WE HAVE MACHINES THAT CAN BE INSTALLED IN AC DUCT SYSTEM, AND ALSO STAND ALONE UNITS FOR LOBBY AND ROOMS. OUR SIGNATURE FRAGRANCE IS FRANKINCENSE, APART FROM THAT WE HAVE 30 OTHER FRAGRANCES, AND ALSO OUR RESEARCH AND DEVELEPMENT DEPARTMENT ARE CAPABLE OF DEVELOPING FRAGRANCE ON CUSTOMER NEEDS.

FRANKINCENSE ESSENTIAL OIL

SEVEN WONDERS OF OLIBAN

Herbal silky Hair Oil

Frankincense is extracted from the fragrant resin of the Boswellia Sacra (Frankincense Tree) found in the deserts of Dhofar Region in the South of Oman. This oil is valued not only in religious practice, but also in aromatherapy and natural health.

Facial Cream This luxurious frankincense rejuvenating cream leaves your face feeling soft, fresh, and smooth. It’s suitable for all skin types.

Frankincense light hair oil absorbs instantly to restore vitality, gloss and shine of your hair.

Main ingredient is 100% Pure Authentic Frankincense Oil from Oman with high predominance of alpha- pinene which clearly distinguishes it from the other known species that has many health benefits as well as a woody, earthy, spicy and slightly fruity aroma, which is calming and relaxing .

Use a Green Chemistry Extraction Method to produce this oil from the Frankincense resins.

Trust that you will enjoy its many benefits as much as us producing this products for you!

PRODUCT LINES • OLIBAN – SEVEN WONDERS • OLIBAN – ELEMENTS • OLIBAN –REMEDIES • OLIBAN GIFTS • OLIBAN SPA PRODUCTS • OLIBAN SLEEP EZEE • OLIBAN FRANKINCENSE DIFFUSER

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Rejuvenating Facial wash Frankincense facial wash gently cleanses your skin, without drying it, by washing away make-up and everyday impurities. The rejuvenating properties of frankincense leaves your face feeling Young & refreshed. It’s suitable for all skin types. Refreshing Aromatic Shower Gel Frankincense foaming gel can be used to create a relaxing bath or as a body wash in the shower It gently cleanses and leaves the body delicately fragranced with the scent of frankincense. It’s suitable for all skin types Optical Fine Conducting & Rejuvenating EYE Serum Frankincense eye serum gives your skin an intensive boost with patented electronic delivery system. It reduces the appearance of under eye circles, puffiness and restore the elasticity to the skin around the eyes. Try it once and love it forever.

Calming Facial Mist Frankincense facial mist deeply nourishes and firms your skin - leaving you fragrant and smooth. Suitable for all skin type. Balanced Natural Hair Shampoo Frankincense Shampoo restore hair’s body and root. It has a natural low lathering foam to avoid stripping away the hair’s natural oils, which can leave it feeling brittle and dry as well as irritating the scalp.

OLIBAN ELEMENTS Body Lotion-30ML BOTTLE Frankincense body lotion leaves your skin feeling luxuriously smooth and smelling beautifully fragrant. A favorite that suitable for every skin type Conditioner-30ML BOTTLE Frankincense natural conditioner enriches fine, fly away hair and smoothing unruly strands. It enhances shine to leave your hair feeling lustrous and

manageable, from root to tip. Best used with oliban Balanced Natural Hair Shampoo. Refreshing Aromatic Shower Gel-30ML BOTTLE Frankincense foaming gel can be used to create a relaxing bath or as a body wash in the shower.It gently cleanses and leaves the body delicately Fragranced with the scent of frankincense. It’s suitable for all skin types.

GEL,NATURAL HAIR SHAMPOO, FACIAL MIST,FACIAL WASH,FACIAL CREAM, REJUVENATING FACIAL SERUM,HERBAL HAIR OIL. PRICE 65.000 OMR.

AC100V-240V Power: 5W Bottle capacity: 100ml Net Weight: 0.75kg Oil Consumption: 0.1ml 0.45ml/h Coverage: 200 cubic meter.

ELEMENTS GIFT SET INCLUDES:AROMATIC SHOWER GEL,NATURAL HAIR SHAMPOO, BODY LOTION,CONDITIONER, FACIAL CREAM, REJUVENATING FACIAL SERUM. OLIBAN BULK PRODUCTS

Balanced Natural Hair Shampoo-30ML BOTTLE Frankincense Shampoo restore hair’s body and root.It has a natural low lathering foam to avoid stripping away the hair’s natural oils, which can leave it feeling brittle and dry as well as irritating the scalp OLIBAN REMEDIES Nasal Inhaler It is the first of its kind using the frankincense medical properties; anti-inflammatory, calming, and relaxing to combat the airway congestion. It will be soothing your breath and gives you a good night sleep Headache relief roller Frankincense has been used in the tradition to combat the tension, stress and inflammation. Using the Oliban Headache relief blend will ease your tension and gives you a relaxing mood Joints & Muscles Balm Frankincense balm combine anti-inflammatory & relaxing properties to relieve muscle strain and joint pain and give you an enjoyment of pain free moments. Mouth Wash Frankincense combine refreshing and antibacterial properties to cleanse the mouth and leave your breath smelling naturally sweet and fresh.

OLIBAN GIFTS SEVEN WONDERS OF OLIBAN GIFT SET: INCLUDES:AROMATIC SHOWER

OLIBAN AROMATIC NATURAL HAND SOAP 1LTR – CAN - 22.000 OLIBAN NATURAL BODY LOTION – 1LTR – CAN – 20.000 OLIBAN REFRESHING AROMATIC SHOWER GEL - 1LTR –CAN – 25.000 BALANCED NATURAL HAIR SHAMPOO – 1LTR –CAN – 25.000 PRODUCTS • OLIBAN CARRIER OILS (15 VARIETIES) • OLIBAN MASSAGE OILS (25 VARIETIES) • OLIBAN ESSENTIAL OILS (40 VARIETIES) • OLIBAN BURNING OILS (25 VARIETIES) • OLIBAN STEAM SAUNA MILKS (6 VARIETIES) • OLIBAN DEAD SEA SALTS AND SCRUBS (7 VARIETIES) • DISPOSABLES • SLEEP EZEE SPRAY OLIBAN FRANKINCENSE DIFFUSER Medium Scent Diffuser 1500

For more information, please contact:

OLIBAN TEAM KNOWLEDGE OASIS,MUSCAT | FACILITY BUILDING,LEVEL3, SUITE 303 PO BOX 1166, PC 100 |PHONE: 00968-24155787 |FAX: 00968-24155774 info@oliban.om |WWW.OLIBAN.OM

Technical Details: Input voltage: AC100V-240V Power: 8W. Bottle capacity: 500ml Net Weight: 3.55kg. Oil Consumption: 0.35ml/h- 2.3ml/h.

Coverage: 1500 Cubic meter. Scent Diffuser Tower Input voltage: AC100V-240V Power: 5W Bottle capacity: 150ml Net Weight: 2.1kg Oil Consumption: 0.15ml/h0.8ml/h Coverage: 400 cubic meter Technical Details: Small Scent Diffuser 400 Technical Details: Input voltage: Beauty & Fashion World | beautyworld ME 2017 | Show Report | 5

beautyexpo makes a triumphant return in 2017 beautyexpo successfully facilitated up to 80 business deals.

One of the exhibitors who joined business matching session during beautyexpo’16, Karina Katzer, the representative of The Republic of Poland Embassy states, “beautyexpo provides us a good platform to penetrate the Asia market. Since we participated in beautyexpo, the demand of beauty products from Poland witnessed an increase over the years especially from Malaysia, Singapore and Korea. We believe this is the best place to have business matching and to meet with potential buyers and distributors.”

Exhibiting at a trade show is an exclusive way to grow your customer base and market share. According to a study conducted by the Center for Exhibition Industry Research (CEIR), 86% of show attendees were decision makers or influenced purchasing decisions, however 85% had not been called on by a salesperson before the show. beautyexpo is a market-leading business-to-business beauty event organizer in Malaysia where bridging business networks become a reality with pools of distributors, manufacturers, franchisors and trade buyers.

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eautyexpo, the largest and longest running beauty exhibition is recognized as the region’s most established trade show for the beauty industry. It is a comprehensive four-day annual event that covers all sectors of the industry all under one roof. beautyexpo marks the 17th edition in 2017. beautyexpo17 will take place at the Kuala Lumpur Convention Centre, Malaysia from 6 – 9 October 2017, where key decision makers and retailers meet and network. beautyexpo features 6 dedicated exhibit zones, Beauty salon, Hair products and equipment, Nail products and tools, Make-up and education, Health and wellness, and Halal cosmetic. beautyexpo is the pioneer in introducing Halal cosmetics pavilion and the only exhibition to promote a distinct

zone for Halal beauty. Halal industry in Malaysia is growing rapidly and gaining popularity among all population. The benefits, crueltyfree method and 'cleaner' ingredients used help draw in non-Muslim consumers. Halal Industry Development Corporation states that Halal cosmetics exports in Malaysia hit USD107 million in the first quarter of 2016, up from USD74 million in the same period last year.

Various show attractions that aim to inspire all beauty professionals include international level competitions, live demonstration, educational seminars and business matching program. beautyexpo’17 gathers local and international trade professionals across the globe and maximize their value of attending by arranging pre schedule 1-to-1 meeting between potential buyers and sellers. The 16th edition of

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In association with

SAVE THE DATE 14th - 16th October 2017 | ExCeL London

Book your tickets quoting promo code BFW2 to be in with a chance of winning £250 to spend at the show!

www.salonshow.co.uk/book CONTACT US: info@hji.co.uk or +44 121 7966291

Hair: Jules Holland Photographer: Mark Hill

Face to Face @ A truly unprecedented and record breaking success, International Beauty Exchange, MIAMI LAKES, FL, offered innovating products towards the future of the beauty and wellness during the Beautyworld Middle East 2017 show at Stand No.S1-I21, the largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East. Team of Beauty & Fashion World magazine (BFW) had a chance to interview the dynamic John Graterol Vice President of Sales, IBE, during the show, here are the excerpts.

BFW : How many products does IBE offer? What makes your cosmetics stand out from other brands?

John : At IBE we have over 160 items from over 16 Brands dedicated to skin toning which include soaps, creams, gels, serums and lotions. Our Brands are widely known throughout the World due to their effectiveness in providing an even-tone complexion, smooth skin and naturally beautiful body.

BFW : What trends have you seen in cosmetics packaging during the life of IBE Cosmetics? And how have you kept pace? And how much attention is placed on the packaging?

John Graterol, V.P of Sales (In Middle) such as African Formula® Movate® Crusader® SH18® among others.

BFW : Can you recall your first experience with cosmetics? How did it become your passion and What was your breakthrough product?

John : In the 90’s International Beauty Exchange, Inc. found the opportunity to purchase the known brand Topiclear® after seeing a great demand for the skin-tone products throughout the world. We developed the product by increasing new items with natural ingredients and introduce new fragrances that were well received in the Market, therefore it became our passion to keep up with new skin care line demands and the rest is history when we launched new Brands

BFW : Cosmetic Company Gets a Cameo in 'The Artist'. Explain how you finally launched your own product line.

John : We launched our Skin tone lines after we saw the demand for the need of flawless skin-tone; as our products have ingredients that help with the elimination of blemishes, dark spots while leaving a soft and fragrance skin.

BFW : What is the business climate in the Miami, USA for natural cosmetic companies?

John : The Miami Business climate is “HOT” for cosmetic companies, due to our beautiful beaches and the import & export to the Caribbean and the World; everyone wants to be Beautiful and have flawless skin complexion.

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John : The Trends that IBE has seen is that, most cosmetics packaging is emphasizing in natural ingredients in whereas we have been in this niche for many years. The other trend is keeping the packaging light in color. we have been dedicating more attention to these trends and have made adjustments to keep up with the new trends.

BFW : The Selfie Generation Has Makeup Companies Rethinking Their

Strategies. The 30-year old today gets more photographs of themselves in a day than their mother did in a year, how fast is IBE products in skin care & cosmetics to act with this generation?

John : At International Beauty Exchange, Inc. we have been keeping up with the new Generations by posting on Social Media platforms; Facebook @topiclearinc, twitter @Topiclearbeauty, Instagram @ibeautyexchange and YouTube @TopiclearInc., to attract our new consumers.

BFW : Finally, the readers of BFW magazine would like to have professional tips and advice from yourself.

John : Our Professional Tip for a Beautiful skin is to follow these steps: Drink lots of water, cleanse body with Topiclear® number one soap daily, exfoliate minimum twice a week with Topiclear® Papaya Soap to eliminate dead skin, apply small amounts of Topiclear® papaya cream, with your fingerprints to spot treat blemishes in face and finally apply Topiclear® papaya lotion on your body for an even-tone complexion.

If you would like more information, please contact: International Beauty Exchange through email at info@ibeautyexchange.com

Salonex 2017: Three ‘Beauty’full days of salon-spa extravaganza these three days were Jai Ambe Spa & Salon, Kavya Salon, Spa & Academy&Sangeeta's Bridal Art (Day one); Meera Keshari, Anjum Qureshi & Vrushali Girap (Day two); Rajkumar Singh, Abhiraj Jadhav, Sandeep Sonavne & Sagar More (Day three). Winners were felicitated

by Lisa Allen, Vickram Sethi & Digamber Sethi.

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oughly 18 years back Salonex erstwhile Salon International Expo was started with an aim to cast light on the beauty and wellness industry. Today this premier show has become the bible of the salon and spa industry. And this year was no exception.

This hair, beauty and spa show, which had taken place in Nehru centre from 17th April to 19th April, was inaugurated by make-up artist of international fame Lisa Allen, TV personalities Shraddha Nigam & Mayank Anand, Ad film director Sanjeev Chaudhari, Vickram Sethi, MD, Trade & Technology Exposition Co. (I) Pvt. Ltd., Kajal Anand, President, All India Cosmetic Manufacturers Association and Digamber Sethi, CEO, Trade & Technology Exposition Co. (I) Pvt. Ltd. On one hand, Salonex had introduced India’s first inter-salon competition and on the other hand in its classroom, experts were busy teaching new techniques to the attentive audience. There were new product launches, new trend predictions, the introduction of newer techniques of make-up and haircut and much more.

This year Salonex had organised

three different competitions. The first, Red Carpet Look, was an intersalon competition, where more than 15 salons had come up with their innovative make-up and hairstyle.

This was judged by Lisa Allen, Shraddha Nigam & MayankAnand, Vickram Sethi and Sanjeev Chaudhari. Then, on the 2nd day, makeup artists and freelancers compete among themselves to display the best Bridal Look and were judged by Lisa Allen, iconic make-up artist Bharat Godambe, Page three celeb Laila Khan, content creator & social media influencer Gita Hari and Vickram Sethi. And the third-day scissors and combs were at high speed for the Barbering Games competition. The judges, who had hard times finalising the winners were Lisa Allen, socialite Nisha Jamvwal, owner of Hi-tech Fingers institute of hair & skin Uday Takke and Vickram Sethi.

Kut N Make Salon bagged the winning title of the day one, Shirin Ebrahim Merchant was the star of the second day and Dhananjay Thakare won the last one. Shirin Merchant is also the owner of Kut N Make Salon & Bridal, so it was actually a double whammy for her.

Other winners, who also shone in

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While competitions showcased new talents, different brands had also showcased their new products. Jawed Habib had Launched Beaute Yoga, a range of hair power pack which has Protectant, Pro Oil, Shampoo & Pre -Conditioner. Ashi had launched different peels such as mango peel and pumpkin peels and skin care products and Avana introduced hair growth / hair care product with Mulberry extract, which was launched by famous beautician Amisha Salunke.

Apart from these competitions and new launches, experts of the industry had also shared their knowledge and taught something special. The audience were eager to attend classrooms with live demonstrations and celebrities such

as Jawed Habib, OjasRajani, Tanya Naz, Bharat &Dorris, Lisa Allen, Nisha Desai, Harish Bhatia, Shyam Sharma, Sangeeta &Ishita Khanna and UdayTakke had shown tricks and secrets of their trade.

There were intriguing seminars and panel discussions as well. While Sachin Kamat, Director, Enrich Salons & Academy, Samir Srivastav , CEO, Jean-Claude Biguine, India and Rekha Chaudhari, Wellness & Spa Expert, JCKRC Had provided valuable insights on beauty and wellness industry; Dermatologist & Cosmetologist Dr Malavika Koholi had discussed this fastest growing business – how to combat with skin problems, which products and what kind of treatments a professional can recommend. Vineet Vaidya, Dy. Manager Education Business, VLCC put stress on the importance of skilling and certification in beauty & wellness.

Salonex 2017 marks the beginning of a journey which is the holistic perspective of the industry & that’s why Salonex 2018 will have a lot more classrooms, competitions, seminars & products.

L-R Bharat Godambe,Laila Khan,Gita Hari and Vickram Sethi

International Beauty Exchange is the global leading innovator of treatment oriented to skin care products for over 20 years.

Our products are best known for reducing skin discoloration, normalizing facial oil production, hydrating dry skin, gradually fading dark spots, and acne blemishes. The active ingredients in our products are Vitamins A, C & E and natural extracts designed for evening out hyper pigmented areas of the skin. International Beauty Exchange offers a large variety of products that treat users’ skin care needs leaving a soft beautiful even skin tone.

International Beauty Exchange 5810 NW 163rd st, Miami Lakes, FL 33014. United States. www.ibeautyexchange.com | www.topiclearinc.com info@ibeautyexchange.com

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Beautyworld Middle East 2017 concludes in spectacular style ATTRACTING 42,012 VISITORS FROM 135 COUNTRIES

Vibrant regional beauty and wellness market underlined by impressive double-digit growth of Dubai trade fair

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ubai, UAE: A bevy of beautiful people shared the stage with regional traders, professionals, and international manufactur ers, as the Middle East’s largest beauty and wellness exhibition concluded yesterday (16 May) in spectacular style.

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Beautyworld Middle East 2017, which took place at the Dubai International Convention and Exhibition Centre, attracted 42,012 visitors from 135 countries, and featured 1,580 exhibitors from 60 countries.

Spanning 55,000sqm, the three-day event’s 11.5 per cent increase in size year-on-year was duly matched by a 13 per cent growth in visitors, with throngs of spa and salon professionals, hairstylists, makeup artists, importers and exporters out

in force, sourcing inspiration and the latest products displayed by the biggest brands in the global beauty business.

Beautyworld Middle East continues its double-digit growth trajectory in remarkable fashion, as ten show highlights shared the spotlight with more than 100 product launches across six sections of Hair, Nails, & Salon Supplies; Cosmetics & Skincare; Machinery, Packaging, and Raw Materials; Professional Equipment, Spa & Wellness; Fragrance Compounds & Finished Fragrance; and Personal Care & Hygiene.

The 22nd edition of the annual showcase was a mix of glamour and serious business in equal doses; models graced catwalks presenting the latest makeup and hair trends from the likes of Hollywood hair artist Guy Tang at one end of the exhibition’s vast expanse, while across the other, European premium skincare manufacturers or makers of niche perfumes were striking deals with regional distributors and highend retailers.

Ahmed Pauwels, CEO of organiser Messe Frankfurt Middle East, said: “Although Beautyworld Middle East continues to grow in size and scope every year, it has maintained, and even advanced its relevance in the Middle East and African beauty and wellness market, which continues to deliver up a wealth of opportunity for global and local players alike.

“Whether you’re a professional hair stylist seeking inspirational colouring trends, an entrepreneur looking for private label cosmetic manufacturers, or a hotel operator searching for the cutting-edge spa equipment and treatments, there’s really something for everyone.

“The show’s impressive growth coincides with Dubai’s position at the forefront of interregional trade,” added Pauwels. “Figures from Dubai Customs show the emirate traded AED20.68 billion worth of perfumes and cosmetics in 2016, while in the first quarter of 2017, 202,000 tonnes worth AED5 billion were imported, exported, and re-exported.”

Neoderma from Cyprus was among

the 650-plus Skincare & Cosmetics exhibitors at Beautyworld Middle East 2017, and used the event to launch its ‘Airless’ premium skincare range, including a Halal-certified whitening cream. CEO Andreas Loizou said Neoderma is one of the

first in the world to make 100 per cent airless skincare products. Initially a manufacturer for private labels and the professional market, Neoderma is now entering the high-end retail market as part of its five year business expansion plan.

“The retail world is taking over and multi experience stores are becoming very strong, where one can find the right products and have treatments all at Beauty & Fashion World | beautyworld ME 2017 | Show Report | 23

once, from skincare to haircare, to body to spa and massage,” said Loizou.

“We’re meeting some big global retail groups, distributors, airport duty free retailers and hotels this week at Beautyworld Middle East, and this is why we’re here. The Middle East and Africa is a priority region as part of our five year business plan, and we consider Dubai as the middle ground connecting these markets.

“Although it’s our first time exhibiting here, we’ve known about Beautyworld Middle East for many years,” added Loizou. “We analysed 15 cosmetics exhibitions globally, and this show has demonstrated over the years to be the future in terms of attracting our target market.”

Among the many show highlights returning to Beautyworld Middle East 2017 was Quintessence, an exclusive showcase of luxury and niche perfumes, many of which

were seen for the first time in the region.

The 2nd edition of the highly popular feature had doubled in size over the previous year, with every one of the 23 high-end brands on display coming with its own rich story, embedded in the creations of the unique scents themselves.

Luxe House, a distributor of premium beauty products throughout the Gulf region and several other Middle East countries, had six brands under its banner at Quintessence: Tom Daxon, Nishane, Le Galion, Signature Fragrances, Teaology, and Simone Cosac.

Doaa Tahboub, Co-Founder and Marketing Director of Luxe House, said: “Quintessence offers us a golden opportunity to be present in front of a massive market segment that tends to be split between those searching for ultra-luxury products and those looking for something a lot more personalised and unique, and that has an independent voice.

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“There’re movements happening in each direction, and I would like to think of ourselves as a hybrid between the two. We do represent luxury brands but we’re also there for people who are willing to be individual and step out with strong individuality.

“Quintessence is ideal not only to fulfil marketing objectives, but to draw inspiration from because it’s very refined, it’s very intimate, it’s designer-led. The way it’s built, and the dynamics of the feature makes it feel as though it’s an independent exhibition on its own,” added Tahboub.

Elsewhere, USA-headquartered professional haircare solutions manufacturer GKhair was one of more than 350 exhibitors in the Hair, Nails & Salon Supplies section at Beautyworld Middle East 2017.

Founded ten years ago in Miami, GKhair products and treatments are

now available in salons in more than 70 countries, including 11 in the Middle East. Founder and CEO Van Tibolli said the region comprises around 20 per cent of GKhair’s global business.

“The Middle East market is a very important for us, and since I started the brand in 2007, we opened country by country in the region,” said Tibolli. “It’s a market that’s growing every year; it requires a lot of GKhair products, and demands high quality products.

“Now GKhair is not only in the beauty industry, but we’re also in the technology industry today. We recently developed our own mobile app which supports the sales and the overall distribution of GKhair and Tibolli products. It helps us control the growth of the company in a much better and professional way, and helps us develop products and have these products reach the countries that they have to reach.”

Beautyworld Middle East is the

region’s largest international trade fair for beauty products, hair, fragrances, and wellbeing. The international flavour of the show was underline by the presence of 22 country pavilions, while the captivating highlights were spearheaded by Centre Stage by Nazih Group – a three-day educational showcase of the latest trends and developments in the beauty industry.

Other special event features ensuring visitors come away inspired, educated, and rejuvenated included: Battle of the Barbers; Sensorial Journey by Carita & centdgres; Hair Education by ghd; Nail It! By Artistic and OPI; the Business in Beauty Summit; and Face it! by Mehron and Madi International.

The 23rd edition of Beautyworld Middle East takes place from 8-10 May 2018. More information is available at: www.beautyworldme.com.

Beauty & Fashion World | beautyworld ME 2017 | Show Report | 25

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Interview EXCLUSIVE

Dubai is a city in the United Arab Emirates known for luxury shopping, ultramodern architecture and a lively nightlife scene. Dubai is a destination that mixes modern culture with history, adventure with world-class shopping and entertainment. Catch a show at the Dubai Opera, see downtown from atop the Burj Khalifa and spend an afternoon along Dubai Creek exploring the gold, textile and spice souks. Exploring on this journey recently, the journalist from BFW team visited the first historical hotel in the heart of Dubai, Radisson Blu Hotel, Dubai Deira Creek. What makes this hotel different than other hotels in Dubai is the people working there, they are warm, friendly and flexible in addressing guest’s objections. Also, the newly renovated swimming pool and the way it’s designed and furnished adds a sensational atmosphere to the hotel. All of Radisson Blu Hotel, Dubai Deira Creek’s, 276 rooms are air-conditioned and have an array of amenities. Guests can expect 32-inch flat-screen TVs with cable channels, along with free Wi-Fi and wired Internet. Beds are dressed in Egyptian cotton sheets and pillow menus, and bathrooms offer hair dryers and free toiletries. Other standard amenities include coffee makers, free bottled water, and laptop-compatible safes.

Amrita, Editor of Beauty & World magazine had the opportunity to Interview Maria Tullberg, General Manager, a Swedish national. Maria has over 20 years of experience in the hospitality industry and responsible for overseeing the on-going refurbishment and financial performance of the property with its 16 food and drink outlets and team of over 500 employees. Also, simultaneously, we had a chance to interview Chef Uwe Micheel, his official title is Director of Kitchens, but he could just as easily be called the father of chefs. He is involved with nearly every food festival and food event in the Radisson Blu Hotel, Dubai Deira Creek. Highly inspired by the Emirati Cuisine, Chef Uwe Micheel opened Aseelah, the most successful restaurant in Radisson Blu Hotel, Dubai Deira Creek

Maria Tullberg, General Manager Radisson Blu Hotel, Dubai Deira Creek

Skycity Hotel in Sweden. Somehow, it's fascinated me. You meet the best people in luxury hotels. I wanted to be a part of the “best”. Working in a luxury hotel means that you try to take care of those guests who enjoy being pampered and looked after.

What attracts you to working for luxury hotels? Recently you have won the Hotelier Middle East's "GM of the Year" award, could you please explain your career and achievements in this regard?

Being Swedish National, what are the most challenging issues you are facing on your current job? Especially in UAE. What inspire you to open the Emirati Cuisine Restaurant Aseelah, and how successful is this?

Maria: I first started to work in the hotel industry at Scandic Infra City in Stockholm from 2006 to 2008 and as district director for Scandic’s ten hotels in the Stockholm region from 2008 to 2010.

Then I worked Radisson Blu Arlandia Hotel and Radisson Blu

Maria: Our industry is often challenged to find good and motivated young people to join us.

You need to know that their

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philosophy and values in life have changed so much in comparison with my generation, and adjustments in management styles have to be made to accommodate this change.

When you work in a competitive city such as Dubai, you have to pay attention to what is changing around you. We live in such a fast-moving world; the greatest challenge is to keep up with new trends and to adapt to them. Our business is constantly evolving, for example, the booking industry has changed.

Guests have many choices nowadays; we have to keep up with the changes. We have to be present in all sales channels.

Aseelah is one of our newly

opened restaurant serving Emirati cuisines, sealed with Emirati authenticity and heritage! Being situated in the heart of historic Dubai, in Dubai’s first five-star hotel, history, heritage and traditional hospitality runs through the core of Aseelah’s origins and surroundings, which makes to won the Best Interior Award from Caterer Middle East, Leaders in F&B Awards.

Our next questions are for Chef UWE, What Radisson Blu Hotel, Dubai Deira Creek offer its guest to experience the art of culinary from all over the World?

Chef UWE: Radisson Blu Hotel, Dubai Deira Creek take guests on a journey of food from The China Club (Chinese cuisine), Minato (Japanese cuisine), Shabestan (Persian cuisine), Fish Market (seafood) to Aseelah (Emirati cuisine) and more. Taking care of taste buds of the Indian Culinary, we have Indian Theme Night at the Boulvar restaurant.

What are the unique selling points of the Radisson Brand?

What can a guest at your hotel get that they will not find anywhere else?

Maria: Radisson Blu Hotel, Dubai Deira Creek offers a vivid visual celebration of leading-edge style where the delight is in the detail. The historical and the first five-star hotel overlooking Dubai Creek is close to the beach and the city's vibrant shopping areas which attracts travelers with luxury and comfort attitude.

If I were to come to your city for the first time and met you in the Lobby asking for what to do, where would you send me?

Maria: I recommend taking the breathtaking view of Deira Old Souk Abra Station which is an Abra dock in the Deira area of Dubai. Also to Dubai's famous Spice Souk, Gold Souk and the Perfume Souk.

Which part of the hotel is your personal favorite and why?

Maria: The Club Room, overlook-

ing the Deira Creek from every corner.

What is the single best quality your employees can possess?

What do your employees expect from you? When you dine in a restaurant, what else do you look at besides the menu?

Maria: It’s well understood that the relationships between a boss and his or her direct reports are important ones and figure strongly in the success of a team. The right attitude! They must genuinely like to please our guests. All the technical skills you can learn in time.

One of the key objectives that should feature in any business and organizational plan is motivation of one’s employees. It goes without saying that a motivated workforce is a more creative and productive one.

Innovation is necessary to produce quality work.

Actually, I look at many things, such as: the concept of the restaurant, the design and size, the atmosphere, the type of guests and their behavior as well as the behavior and selling skills of the employees. And of course, the food must be good, tasty and presented well. Essentially, I look at the whole package. Of course, it really depends on the guests’ expectations. At times, you may want to be spoiled by the quality of food and service. On other occasions, the atmosphere and environment is very exciting and the food and service may not the be most important thing.

Chef Uwe Micheel

seems to be aligned in favor of the travelers. Needless to say, the hotels of today are fairly advanced as compared to the hotels of yesterday. And going forward, with the current widespread technology revolution, the hotels of tomorrow will be unique in their own ways, bringing a whole new breath of fresh air for travelers. The future lies with the technology-equipped hotels, which are going to lead the race, benefiting the industry with increased hotel bookings, thereby generating more revenue for hotels.

And finally, what advice would you offer to those who aspire to become a GM in the hotel industry someday?

Maria: The basic values, such as honesty, straightforwardness, willingness to accept criticism, the mentality to never make the same mistake twice, willingness to learn continuously, willingness to change because the world is changing, are very important. Here is his advice for those who are inspired to become a GM: It’s a good thing if the individual aims to become a GM. I would advise him/her to be flexible, to stay open-minded and learn more than one language. You must be passionate about what you do. You must work hard and never give up. If the hotel where you are working now does not provide you with the right opportunities, don’t just stick with that hotel; find one that will give you the chance to grow.

What role does technology play in improving the guest experience?

Maria: In our digital world, a modern hotel’s long-term success is heavily dependent on the quality of service they’re capable of offering guests. Ensuring an unforgettable guest experience has become more important than ever before in hospitality – the onset of social media and traveler forums have seen to that. Hotels around the world are constantly seeking new ways to enhance the quality of their guests’ stay, and the industry as a whole Beauty & Fashion World | beautyworld ME 2017 | Show Report | 29

Millennial beauty consumers embrace the natural look

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oday’s American women are embracing their natural beauty.

According to new research from Mintel [1], ‘going natural’ is resonating with women as three in five (59 percent) say that they prefer the ’natural look,’ including 54 percent of Millennial [2] beauty consumers. Multitasks products that can be applied quickly and easily are those that best meet new consumers’ expectations. Younger consumers are also more interested in ethical and natural beauty products.

While Millennial consumers are slightly less likely to prefer the natural look, they are more likely (71 percent) to actually wear a natural makeup look than female consumers overall (68 percent).

Usage of cosmetics products that are essential to the natural makeup look have also been on the rise among younger consumers over the past five years*. Indeed, nearly half (46 percent) of women aged 22-39 use eyebrow pencils today, up 9 percent since 2011 (37 percent); four in five (79 percent) are using mascara compared to 73 percent five years ago; and 77 percent of these consumers say they use lip care products compared to 73 percent who said the same in 2011.

But don’t confuse the natural look with the no-makeup trend as nearly half (46 percent) of Millennial women say they feel more confident when they spend time on their appearance.

Results-driven consumers

The majority of Millennial women report spending just 20 minutes or less (59 percent vs 68 percent overall) on their regular beauty routine and one-fifth (18 percent) say their beauty routine consists of four or less steps.

“Short beauty routines underscore that Millennials are strapped for time and emphasize efficiency, highlighting the importance of products that can be applied quickly and easily, as well as those that can multitask,” said

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Margie Nanninga, Beauty and Personal Care Analyst at Mintel.

Mintel research indicates that Millennials are results-driven in their beauty routines as beauty consumers in this generation are most likely to prioritize products that provide good results (58 percent) and to purchase products based on their benefits (43 percent). Further highlighting trends toward simplicity, two in five (40 percent) Millennial beauty consumers also look for products that are easy to use.

However, while one third (34 percent) of Millennial women look for products they usually use, nine percent are influenced by interesting packaging or design when purchasing beauty products.

Natural and ethical products While ethical claims are further down on the list of concerns for Millennial beauty consumers, these claims are more important to Millennials than they are to other generations.

Indeed, Millennial beauty consumers are more likely to look for products that have natural ingredients (25 percent vs 23 percent overall), are environmentally-friendly (12 percent vs nine percent overall), ethicallysourced (seven percent vs five percent overall) and those that donate a portion of proceeds to charity (six percent vs four percent overall).

Younger adults also seem to be more experimental and adventurous when it comes to nature-based ingredients in their beauty and personal care products. Mintel research highlights that female skincare consumers aged 18-34 are more likely than female consumers overall to be interested in skincare products containing ingredients such as seaweed (52 percent vs 42 percent overall), ginseng (48 percent vs 37 percent overall), sandalwood (29 percent vs 23 percent overall) and fermented ingredients (28 percent vs 19 percent overall).

www.tana-cosmetics.de | info@tana-cosmetics.de

Individualistic millennials are driving the growing male “beauty” industry

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nlike the elaborate and sophisticated grooming trends of Asian men, such as those in South Korea, male grooming regimes in the West have traditionally lacked complexity.

However, driven by the individualistic mind-set of the millennial consumer, the male grooming industry is seeing something of a revolution in the West. Traditional gender norms are being broken down and challenged in ways unprecedented in categories traditionally viewed as ‘feminine’, such as colour cosmetics, highlighting key innovation opportunities for beauty manufacturers worldwide.

According to GlobalData’s consumer research, 72% of millennial males believe their looks and appearance to be important to them, while 61% of millennial men prefer to be unique and stand out from the crowd. Considering these statistics, the uptake of the male beauty trend no longer appears difficult to comprehend. Millennial males seek freedom from the gender norms associated with traditional notions of ‘masculinity’, and in their continued quest for individuality, are turning toward the beauty industry to help differentiate them, similarly to the way they would with their clothing or music choices.

While more niche players in the beauty industry are creating products that cater specifically to male demands, it has become increasingly common that mainstream beauty players are engaging with this trend through inclusive advertising campaigns. Just last year alone, prominent players such as Rimmel London, Maybelline and L’Oreal launched advertising campaigns featuring male spokesmen, often well-recognized within the beauty industry, to attract wider millennial appeal.

This March, Milk Makeup also paved the way for a more inclusive way of thinking about make-up, and created a ‘genderless campaign’ which encouraged their fan base to ‘blur the lines’ between genders, demonstrating that make-up appeals to all. MAC Cosmetics also collaborated with social media stars, the Brant brothers, to create a unisex make-up line that challenges the traditional standards of masculinity and femininity.

Millennials and their evolving, unconventional attitudes are therefore creating important opportunities for beauty and personal care brands to capitalise on. GlobalData’s presentation will take an in-depth look at the beauty and grooming trends being driven by the wider millennial demographic and will explore how brands can effectively target this cohort through innovation both now and in the future.

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Facial exfoliation gains more traction in the East

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acial exfoliation is quickly becoming a daily skincare practice in South Korea, and formats such as boosters, serums and creams are adopting exfoliating claims Gentler daily exfoliants take over traditional scrubs and peels: Exfoliating dead skin cells is essential to achieving a glowing, wellmoisturised, ‘K-beauty’ look, and this is driving brands to develop easy-to-use, lower irritation and multifunctional exfoliants.

Gentler exfoliants such as toners, serums and overnight creams present a lucrative opportunity that meet consumers’ needs and will increase usage frequency. PHA ingredients look set to follow the growth of AHA and BHA, and this highlights the importance of lessening irritation.

In addition to their increasing launch frequency, exfoliants show potential as a specialised at-home treatment.

Brands should consider utilising natural ingredients, sensory experiences, easy applicators and gender- or age-based segmentation.

Facial exfoliation is an essential part of the daily routine for most South Korean women: K-beauty is well known for its lengthy, meticulous skincare rituals, which often incorporate up to 10 steps. Korean skincare innovation is driven by women’s desire to achieve a so-called ‘chok-chok’ complexion – plump and moisturised. Exfoliation is regarded as an essential step towards ‘chokchok’, with as many as three-

quarters of Korean females in their 20s and 30s regularly using facial peels and 88% of these using athome treatments.

Exfoliants like scrubs and peels remain the most popular format but, despite their positive results and inclusion of moisturising functionality, consumers still express some concern about irritation, convenience and time. These unmet needs could therefore drive the development of new exfoliants designed for daily use.

Exfoliation: from weekly scrub to daily skincare essential The growing launch frequency of daily, leave-in format exfoliants is based on the popularity of chemical ingredients such as AHA, BHA and the newer PHA (poly hydroxy acids), which excel at removing dead skin cells without the need for scrubbing.

South Korean derma-cosmetic brand CNP’s Invisible Peeling Booster is a hero product which has taken the market by storm since its release in late 2014. Leave-in daily exfoliators are not a new concept, as evidenced by Clinique’s ‘3 step’, but local launches in South Korea, which are affordably priced and have a variety of claims, have boosted interest. Such products are evolving to embrace a wide variety of beauty-centric claims including moisturising, whitening, anti-ageing, wrinkle reduction and hypoallergenic.

Exfoliants can be incorporated into different skincare steps Brands looking to follow CNP Invisible Peeling Booster’s lead

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should explore opportunities in other skincare categories outside of the ‘booster’ format.

IOPE launched its peeling essence, which contains three acid ingredients and is ideal for overnight use, while Espoir’s lightening toner works to

smoothe skin before the application of make-up. Overnight creams and sleeping packs – a growing category in Asia – present opportunities for synergy with peels. Global brand Bioderma is tapping into this trend by promoting its sebum serum as a sleeping pack. Following the success of AHA and BHA ingredients, PHA is seen as a gentler, lower-irritation exfoliant, and will thus be taking the spotlight amongst 2016’s new product launches.

Convenience and safety are essential to driving innovation While the facial scrub category shifts into daily skincare launches, physical exfoliation has been seeking a new format which enhances its efficacy and minimises irritation. Special cotton swabs and pads that are soaked with an exfoliating, beauty-functional formula can offer the dual effect of both physical and chemical exfoliation. Sheets which mimic mud or rubber paste masks also claim to exfoliate and unclog pores. Products like these will help

to meet consumer need for convenient at-home treatments.

Multi-functional daily exfoliants and exfoliation-focused treatments are the two main directions in which peeling products are evolving, and convenience and safety will be pivotal in driving further innovation.

This evolution could lead to an increase in natural ingredients, easy application formats, and sensory experience. The relatively unexplored areas of age- and gender-based segmentation are also key avenues for product development.

Jane Jang will be presenting on trends in the South Korean beauty markets in-cosmetics London, on the 4th April at 12.15am in the Marketing Trends Theatre. You can also visit Mintel on Stand JJ70 where they will be hosting live product demonstrations.

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Ingredient Trends and Innovation in Sun Protection Trends in the Global Market

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he global sunscreen ingredients market is projected to reach 40,000 Tonnes by 2020 with an overall increase in demand of 10,000 Tonnes by 2020. Seventy percent of the global demand is currently concentrated within ten countries and the USA was leading the market with a demand of 9,600 Tonnes in 2015 followed by Brazil – 3,200 Tonnes – and China – 2,500 Tonnes -. Although North America will remain the largest market in the forecast period (2015-2020), it is expected to lose 6% of its market share as emerging markets, especially in Asia-Pacific, are gaining momentum.

Sun protection products and products claims depend on the specific market due to the diverse regulatory landscape and different consumer needs and preferences across the globe. Fewer products in the US have UVA coverage due to its more restrictive regulation, while in Asia Pacific half of the UV filters used in sunscreens are broad spectrum (UVB + UVA). Despite demand for mineral filters is expected to grow in the forecast period driven by consumer demand for more natural ingredients and recent technical developments, still ninety percent of the UV filters used in North America, Western Europe and Latin America are organic filters while thirty-five percent of the UV filters used in Asian products are inorganic, mainly zinc oxide.

Consumers Want More Although consumer’s preferences vary across the world, there are some common trends. Consumers demand more protection against all

environmental aggressors such as UV radiation, pollution, infrared and blue light. This translates into higher SPF, which usually implies a higher number of UV filters and the use of botanicals, vitamins and film forming polymers able to protect the skin.

Consumers also expect non-sticky or whitening lighter textures that offer longer lasting protection during sport and water activities even in warm and humid climates.

As a result, greater innovation in synthetic polymers and higher demand for lighter emollients is expected to continue during the next five years. Mildness, convenience and added benefits are also among the top consumer’s preferences which is driving demand for skin conditioning and benefiting agents, milder surfactants, alcohol and waxes.

Opportunities for Ingredients in Western Europe Consumers are demanding products with higher protection and UV filters are the basic ingredients able to provide this protection. Among all UV filters, homosalate is expected to be the fastest growing in Western Europe between 2015 and 2020, followed by zinc oxide and ethylhexyl methoxycinnamate. Although homosalate itself is not able to provide high SPF, it is an affordable and globally accepted UV filter that can be used in high proportions (up to 10% in Europe and 15% in the United States) and it is usually combined with other filters due to its high compatibility to reach high protection in mass market products. It is a liquid filter able to dissolve and stabilise solid filters such as avobenzone, one of the most used UVA filters. Demand for

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mineral filters, although smaller than demand for organic filters, is also expected to grow especially in the case of zinc oxide due to its recent approval as UV filter in Europe.

Besides sunscreens, especially emollient esters but also alcohol are two ingredients that present big

opportunities for growth by 2020.

Light emollient esters with similar silky skin feeling to silicones but with the added benefit that they do not clog the pores and also solubilize some of the solid UV filters, are gaining popularity among formulators.

Vitamins present relatively small opportunities for growth in terms of

volume – around 300 Tonnes – in the forecast period (2015-2020). Mainly panthenol and vitamin E are the vitamins that are projected to be most favoured. Last but not least, there are further opportunities for growth for other ingredients such as waxes, ascorbic acid, peptides, plant extracts and niacinamide.

Innovation: Now More than Ever The need for innovative ingredients and formulations is vital to meet consumers demand. In response, companies are actively looking for solutions to overcome these challenges. Companies are broadening their focus to fight not only the effects of UV radiation but also air and light pollution. Lancaster has just launched its Full Light Technology which protects against UVB, UVA and infrared rays and has just re-launched its sports sunscreen’s range with intelligent polymers that release menthol when exposed to water, sweat or heat. Happy Skin has just launched its Catch the Sun Brightening UV Gel Cream in the Philippines, a water-based gel cream with moringa seed oil that protects against UV rays pollution.

Besides formulations that offer further protection, some interesting products are the Dr Russo Cleansing Milk SPF 30 with three encapsulated UV filters, the

UVO edible sunscreen with vitamins and antioxidants, the UNSUN Natural Tinted Sun Protection line for multicultural consumers, or even the recent launch of the brand Suncros, a pharma-derived sunscreen line, which is now directly selling to consumers in India.

Ingredients manufacturers are also responding by developing solutions. For instance, Covestro has launched a high waterproof, ethanol-based polyurethane film former – Baycusan® C 2000 – for transparent sun protection and innovative textures with an SPF-boosting effect, which dries quickly and can be applied to wet skin.

Not only formulation is important but education and proper application are fundamental. Aware of this, cosmetics companies are launching wearable UV trackers such as the L’Oréal’s UV Patch or the Norwegian SunSense technology.

The sunscreen market has evolved tremendously during the last decade but there is still plenty of room for innovation to discover and develop healthier, safer and more effective ingredients and formulations that effectively protect the skin, with added skin benefits and more attractive textures that are easy to apply.

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PREMIUM SANDALWOOD SUPPLIER QUINTIS TARGETS THE MIDDLE EAST

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uintis (previously TFS Corporation), the world’s largest grower of Indian sandalwood (Santalum album), this month exhibited at Beautyworld – marking the company’s first exhibition since its rebrand in March.

Quintis Head of Global Products Mario Di Lallo said the new name and accompanying ingredient brand, Quintis Sandalwood Album®, underlines the company’s global commitment to ensuring that Indian sandalwood is saved from extinction and is harvested responsibly and ethically for generations to come.

“The ingredient name Sandalwood Album is derived from the species name Santalum album and is given to ensure our authentic, sustainable, and exceptional quality sandalwood

is recognised and trusted worldwide by customers, partners and the market where there is significant latent demand for sandalwood with these qualities,” Mr Di Lallo said.

For nearly 20 years, Quintis has pioneered the growth of Sandalwood Album in plantations across Australia’s tropical north. By planting and harvesting each year, the company has created a traceable and sustainable supply of this ancient species.

“We have discovered new, truly unique potential across pharma, skincare and wellbeing applications, and we have begun reawakening global markets to the power of this rare and ancient super-ingredient,” he said.

Mr Di Lallo said the Middle East is an important market for Quintis together with Asian countries where Sandalwood has been used for thousands of years for cultural and religious purposes.

"Although we have a limited supply of wood and oil we will work to

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ensure the Middle Eastern market has supply of this authentic, luxury ingredient," said Mr Di Lallo.

Sandalwood Album is used a premium ingredient that can be used in attars, bakhour, fine fragrance, cosmetics, prayer beads and sandaliya.

Quintis stands for Quintessential Sandalwood. Quint is also drawn from the Latin meaning of five – the Quintis trust mark depicts five rings around the heartwood of a Sandalwood Album tree.

Each ring represents a unique aspect of the super-ingredient: • Perfume: Sandalwood Album delivers a striking woody base note whilst also acting as a fixative to ensure the longevity of the perfume on the skin.

• Potency: Global clinical studies of Sandalwood Album are currently being carried out by our pharmaceutical arm Santalis for eczema, acne, psoriasis, oral mucositis, molluscum and HPV. Quintis

Sandalwood Album® is the only pharmaceutical grade sandalwood oil in the world.

• Provenance: Declared a noble tree by the sultan of Mysore in 1792 and considered the purest sandalwood species, our seeds’ botanical origin is DNA verified using the latest scientific technologies.

• Power: Sandalwood has been used for thousands of years for worship within the Hindu and Buddhist faiths, and within traditional Chinese and Ayurvedic medicine for its ubiquitous impact on wellbeing and spirituality.

• Peace of Mind: Sustainably cared for in Australia – Quintis supports the highest calibre of care, working according to international standards for quality (ISO 9001), environment (14001), health & safety (AS/NZ 4801) and Good Manufacturing Practices (GMP).

For more information contact: Rakesh Puri GM Sales – MENA rakesh@quintis.ae

WELCOME TO THE NEW ERA OF HAIRCARE AND SKINCARE.

WE CREATE THE FUTURE OF INNOVATIVE BEAUTY BRANDS. COSMOPROF ASIA 2016 HK: HALL 3G - D3A WWW.COSSWISS.COM INFO@COSSWISS.COM

Middle East world’s fastest-growing beauty market The Natural Beauty Market In The Middle East Regional sector set to grow 6.4% a year over the next five years

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he natural beauty market in the Middle is forecast to grow thanks to demand for halal and vegan products and the launch of new brands in the sector. The global trend for natural or organic beauty products is much in evidence in the Middle East, where the cross-over with halal beauty products provides the category with added impetus.Although it is difficult to quantify the true growth of the natural beauty market in the Middle East due to the multitude of definitions and certifications of ‘natural’ or ‘organic’, and the lack of statistics on the beauty market in the region, the past decade has seen a wave of activity around the segment.

Market-research company Euromonitor International states that women in Saudi Arabia, for example, see such products as “skin friendly”, while natural ingredients such as aloe vera, coconut oil, argan oil and shea butter have become popular for bath and shower products. In addition, vegan products (as they guarantee that no animal derivatives are used) often serve as a substitute for consumers looking for halal compliant beauty products.The Middle East and Africa (MEA) will be the fastest-growing region in beauty and personal care products over the next five years.

The MEA’s $25.4 billion (Dh93.21 billion) market will grow by 6.4 per cent a year over the next five years, according to research by Euromonitor International. Globally, the sector is expected to grow 3 per cent a year. Markets in Saudi Arabia and the UAE, which together account for a quarter of the MEA’s market, will grow by 12 per cent and 5.8 per cent respectively. Saudi Arabia dominates the overall sales market, with a national $5.3 billion spend in 2015, but the UAE has the highest per capita spend at $239 in 2015.

Although the UAE’s per capita spend will still be the region’s highest in five years, at $295, Saudi Arabia will close the gap, with individual spend increasing from $168 in 2015 to $273 in 2020. The predictions are based on economic trends and interviews with industry professionals, said Iyad Hijjawi, business development consultant with Euromonitor International.

Dubai in particular has been a hotbed of development for new natural, organic or halal beauty brands, as well as for the regional seeding of international natural brands and naturals spa services.

Chief amongst the local players is Dubai-based skincare brand Shiffa, created by dermatologist Dr Lamees Hamdan in 2004. A spokesperson says Shiffa is “the only natural and organic skincare brand that comes from the Middle East region and embraces the Arabic heritage and

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culture of the UAE.” The company, which is expanding globally (it recently launched in Europe) claims to be one of the region’s top-selling brands in Sephora.

Also from Dubai, Middle East Natural Cosmetics is producing skincare, make-up and fragrance products in countries like the US, France and the UK for distribution in its store network across the GCC and MENA

region. The company says its products are either natural, mineral or halal, and recently launched TheOne, which it claims is the world’s first eau de parfum with official halal certification.

The natural beauty market in the Middle East is also notable for the number of expatriates living in Dubai who have launched natural brands. Among them are Irish entrepreneur Shirley Conlon, who launched Shirley Conlon Organics online in 2013.

The brand is a skincare range developed for hot climates that claims to use high-quality internationally certified organic plant ingredients. Moroccan Mouna Abassay founded Izil after moving to Dubai in 2005, a natural beauty brand based on traditional Moroccan beauty blends of organic plant extracts and essential oils. Meanwhile, Pakistani Aly Rahimtoola created UAEbased natural brand Herbal Essentials in 2006. The brand uses Himalayan spring water as its key ingredient. Herbal Essentials is distributed nationally in

some 200 pharmacies and has recently launched its first standalone store.

On the retail front, natural brands have traditionally had a hard time gaining and keeping shelf space in mainstream beauty retailers in most markets. This has seen the emergence of store specializing in natural beauty, such as Credo in the US for example.

This trend has also happened in the Middle East. In 2009, the Solace Organics store launched in Abu Dhabi, which claims to be the UAE’s first beauty retailer to focus exclusively on organic products. (The retailer now claims to be the UAE’s number-one destination for organic cosmetics).

It is thought that while more of these types of natural beauty stores will emerge, growth will the nonetheless most likely come from other channels, such as spas, pharmacies, and increasingly online – a channel that could give the market a major boost.

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Make-Up Becomes Key Driver Of The Middle East’s Beauty Market

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espite a slowing beauty market in the Middle East over the last year, the makeup segment in the region is seeing good growth, as is the case in many other countries around the globe.

Several factors are contributing to this growth. Not least are cultural changes, which have seen a relaxation of religious laws in some countries and made it more acceptable for women to wear make-up. In addition, more women are entering the workforce and have greater access to western fashion and beauty trends through social media, which is driving sales.

In the region’s biggest market, Saudi Arabia, for example, laws excluding women from working as beauty advisors have been relaxed, encouraging more women to venture into stores. Sales of color cosmetics in this market are expected to soar in the coming years, according to Euromonitor International. In Iran, cultural trends which endorse women wearing make-up on a daily basis, are expected to drive growth in the category.

“With women [in Saudi Arabia] now entering the workforce, they will have more disposable income, and spending on make-up will be one of their first priorities. Since women are going outside the house every day, wearing color cosmetics on a daily basis is expected to become increasingly socially acceptable,” predicts Euromonitor.

Social media and the color surge Make-up becomes key driver of the Middle East’s beauty marketIn all markets, the concentration of youth – more than half the Middle East’s population is under 25 - and their high rate of mobile phone usage, has served to increase the popularity of beauty influencers in social media, which has in turn fuelled appetites for make-up.

In markets like the UAE, where wearing heavy make-up is common, consumers are increasingly exposed to international fashion and beauty trends, and beauty bloggers and celebrity social-media influencers like the Kardashians have become extremely popular. “The influence of beauty bloggers [in the UAE] is very strong,” notes Euromonitor. The pull of the internet is also particularly strong in more conservative countries like Saudi Arabia, where women are more likely to spend more time online, including for purchases.

Recent make-up trends like contouring are well-suited to preferred styles in the region, which see women more keen than their western counterparts to wear heavy, layered make-up. Euromonitor reports that in Morocco, for example, contouring has driven strong growth in facial make-up products like foundation and powders.

Also key to rising sales of make-up in the Middle East has been the

44 | beautyworld ME 2017 | Show Report | Beauty & Fashion World

modernisation of distribution networks, with the growth of perfumery chains like Sephora, which brings many niche or trendy make-up brands to the market, and Chalhoub-owned Wojooh,.

In Turkey, where make-up registered 15% value growth in 2015, Euromonitor reports that the increase in retail outlets has been a key factor in the strong performance of the category. Improved distribution is also expected to drive growth in Iran as international players move into the country.

Middle East luxury retail group Chalhoub, which owns the Wojooh chain and operates Sephora through a joint venture, has expanded the two chains considerably over the past few years. There are now some some 70 Wojooh stores in nine markets in the region and 45 Sephora outlets in five markets. The company says it is investing heavily to revamp its Wojooh store concept and to develop digital platforms. In addition to launching Wojooh in markets like Iran and Morocco, the group also plans to open new freestanding stores for brands like Make Up For Ever in markets like Saudi Arabia.

Beauty & Fashion World | beautyworld ME 2017 | Show Report | 45

Bell Outstanding at Beautyworld

Tradeshow Report

F

rom May 14 to 16, Bell EMEA captivated visitors with its latest fragrance developments at Beautyworld Middle East in Dubai.

As the tradeshow grew by 13 per cent compared to last year's edition, Bell's stand also grew. With 40 square meters Bell was one ofthe biggest exhibitors ofthe German Pavilion. Bell's Middle East sales team, perfumers and marketing experts presented more than 160 fine fragrances, among them 1 00 bestsellers and 60 new developments.

"Beautyworld is mandatory for Bell, since Middle East is one of the world's strongest fine fragrance markets and the tradeshow is the largest beauty and well ness exhibition in the region. We had fruitful discussions with longtime customers, but also many interesting new encounters", says Vice President Michael Heinz. More than 1 00 contacts from 40 different countries have been made during the show.

Product Presentation Revised A new modern layout of the German

Pavilion gave Bell the chance to further enhance its presence at the collective stand. Bell attracted many interested visitors by putting the wellknown slogan "Scent up your life" at the center. Emotional pink and red colours standing out from the very clean and white design of the stand attracted everyone's attention even from afar. Manufacturers from the region were both interested in "European" type fragrances and in new oriental creations. A bottle of Bell's most expensive fragrance "Soft Oud Attar" which was noticed by many not only due to its overwhelming spicy oriental scent, but also because of its amber colour, was nearly empty by the end of the show. There was also great interest in Bell's perfume cream "Scent2Last" which promises extraordinary long lasting fragrance.

reach $495 million by 2019. MEA consumers spent nearly $30 billion on fragrances, hair care, skin care, colour cosmetics, men's grooming, and other well ness products in 2016, 3.4 percent more than in 2015. Euromonitor also found that the UAE and Saudi Arabia are at the forefront of the market, with the UAE placed seventh globally in terms of per capita spend at $239 in 2016, up two places from 2015.

Core Market Middle East

About Bell Flavors & Fragrances EMEA:

According to Euromonitor International research, the well ness and spa market in the Middle East and Africa is forecast to grow 21.6 percent between 2015 and 2019 to

46 | beautyworld ME 2017 | Show Report | Beauty & Fashion World

Beautyworld Middle East, the Middle East's largest beauty and well ness exhibition, continues its double-digit growth trajectory. The 2017 edition, which took place at the Dubai International Convention and Exhibition Centre, attracted 42,012 visitors from 135 countries, a 13 percent growth from last year's edition.

Bell Flavors & Fragrances is a leading supplier of flavours, fragrances, botanical extracts and ingredient specialities to the beverage and

food industry, as well as the household care and personal care industry.

As private enterprise with an effective corporate structure, Bell is in the position to render excellent service and to supply its extensive product portfolio. Bell's affiliated companies in the United States, Canada, Mexico, Brazil and China give the company greater flexibility in the world market place and enable Bell to bring new trends quickly to customer's attention. Bell's goal is to help its customers to place successful products in the market.

For more information, please contact: Janine Hammer, Marketing Specialist j.ha mmer@bell-eu rope.com www.bell-europe.com

www.khalisperfumes.com www.facebook.com/pages/khalisperfumes

w w w.jans sen - beaut y.cz

Salon International is back and bigger than ever in 2017 everyone to get up close and personal with the cream of international hairdressing talent. The star-studded grand final – including the iconic Walk of Fame, Parade of Nations and Awards – will take place in the Salon Live theatre. The Coty Professional Beauty division will also be exhibiting, bringing Wella Professionals, ghd and OPI to the show.

L

ondon’s leading hair trade

Jayne Lewis-Orr, executive director

show has an all-star line-up of

of Salon International says: “We are

shows, seminars and hairdress-

delighted that Coty Professional

ing stars on the schedule

Beauty has chosen to partner with Salon International 2017. This

The UK’s biggest and best hairdress-

collaboration will deliver inspiration,

ing show just got bigger, with the

education and excitement to

news that Wella’s International Trend

thousands of hairdressing profes-

Vision Awards will be taking place at

sionals from around the world and

Salon International 2017 – and the

this, together with their exhibition

exciting announcement that Trevor

presence, will make for a truly

Sorbie will be making a welcome

exhilarating weekend.”

return to the stage.

Salon Live welcomes back a legend This year’s Salon Live shows include

Taking place at ExCeL London from

some of the biggest names in British

the 14th-16th October 2017, this

Hairdressing – including the return of

year’s Salon International promises

one of the industry’s true icons,

with hair. This show will be no different, my team and I are preparing a show

to bring education, inspiration and

Trevor Sorbie. This legendary stylist

which will explain our creative process, take you on a journey inside our

networking opportunities to more

will be presenting a show for the

heads and push those limits one more time."

than 38,000 salon professionals

first time in 15 years, providing

from across the globe.

unparalleled inspiration in an up-

Also on the Sunday schedule for Salon Live are the inspiring minds of

close environment.

Sassoon Academy, the fashion-forward looks of TONI&GUY, the awardwinning influence of Rush and the captivating magic of Patrick Cameron.

Trend Vision takes London Wella’s International Trend Vision

Trevor says: “On Sunday 15th

There’s still more amazing hairdressing talent to be announced over the

Awards will play a central part in this

October at Salon International, I'll be

three days – watch this space for updates!

year’s Salon International, with

back on stage after 10 years,

finalists from across the globe

heading up a show once again. My

Salon International takes place at ExCel London from 14th-16th October

prepping their models on the show

core philosophy has always been to

2017. To register for your press pass to this year’s Salon International please

floor of the exhibition – allowing

push the limits of what's possible

visit: www.salonshow.co.uk/press Beauty & Fashion World | beautyworld ME 2017 | Show Report | 51

Eurofragance captivates visitors at Beautyworld Middle East Dubai "Scentsoo", a new customisable collection of fragrances signature scents for their home.

Regarding body care segment, the company has launched a beauty ritual that consists of five stages. In this case, it has used the same perfume, Powder in Bloom, which varies depending on the application.

This is the first time that the olfactory layering concept has been used in the personal care segment. That is why the company has taken this innovative collection to the extreme, with new textures, upgraded formulations and unusual ways to take care of the skin.

Scentsoo is a new concept for customising fragrances, a range developed by Eurofragance for fine fragrances, home care and personal care. Eurofragance is making an impression at this major sector trade fair with two stands, one for fine fragrances and home care and other exclusively dedicated to the personal care segment, where the company is seeking to expand.

E

urofragance, a company specialising in fragrance design and creation, is captivating visitors at Beautyworld Middle East (BWME) in Dubai with "Scents?", a customised fragrance concept that has been developed for the perfumery, home and personal care sectors. Fragrances in this collection have been created by perfumers Julia Rodriguez and Olaf Larsen for the 22nd edition of this exhibition.

Beautyworld Middle East is taking place from 14 to 16 May in Dubai, and is the Middle East's leading fair for beauty products, hair, fragrances and well-being. According to Eurofragance's perfumers, "Scents? awakens our customers’ senses,

allowing them to combine different fragrances, applications, textures and materials to make customised, unique creations".

This customisation option is available in the fine fragrance, personal care and homecare areas. For its fine fragrances, Eurofragance has created 4 perfumes -Powder in Bloom; Addictive Delight; Sublime Potion and Oriental Night- that can be mixed with four oils -Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods-, to create infinite combinations.

In the home care category, Eurofragance has worked with Bakhoors: fragrances for home, very similar to incense. Bakhoors are very common in the Middle East and are used on special occasions such as weddings. They are also used to perfume body, allowing the scent to permeate it. For BWME, Eurofragance has prepared an innovative collection of Bakhoors that use the same base, Silverscent, combined with four different oils: Velvet Molecules; Touch of Suede; Amber Blush and Dark Woods. This variety allows customers to create

52 | beautyworld ME 2017 | Show Report | Beauty & Fashion World

High-impact stands One new initiative for the 22nd edition of the fair is Eurofragance’s new stand, (G32), featuring personal care. The company is making investments in this segment, where it sees great potential for growth. That is why, at Beautyworld Middle East 2017, Eurofragance has two stands of its own: G32 and F28 in Hall 4.

Stand F28, which is Eurofragance's usual stand at the BWME, is focused on fine fragrances and home care.

Both stands, which are proving extremely popular during the trade fair, are in strategic locations and have high-tech features that make an enormous impact, with visitors enjoying their dynamic, multisensory, delightful and interactive possibilities.

Eurofragance, “Capturing sensations” since 1990 Eurofragance is an international, family-owned company dedicated to the design and production of fragrances for perfumery, personal

and home care products. It was created in 1990 with the slogan “Capturing sensations”. It creates unique fragrances in which it invests its creativity, passion and know-how so as to give its customers’ products an added value.

Eurofragance has local presence in more than 60 countries and sells its products on five continents. There are affiliates in Turkey, Mexico, Dubai and Singapore. The company has a manufacturing plant and its headquarters in Barcelona and a plant in Mexico D.F. and Singapore, as well as exclusive distribution in the Philippines. The company turned over €68.8 million in 2016 and it now has 254 employees.

Eurofragance is a socially responsible company. It boosts training with continuous training programs for its employees. It also promotes education by providing scholarships to students at local, national and international level, and supports post-university specialization focused on the fragrance sector.

Furthermore, Eurofragance collaborates in research on Alzheimer's and cancer, and it is involved in the investigation of the effect of olfactory therapies applied to neurodegenerative diseases in childhood. It develops Work-Life Balance Policies for its employees.

I SUSTAIN BEAUTY:

third edition of the Davines and (comfort zone) campaign dedicated to Beauty

F

ounded in Parma in 1983 by the Bollati family, the Davines Group is a globally successful Italian company operating in the professional haircare and skincare sectors.

Its in-house research laboratories focus on the development of high quality products that combine artisan spirit and respect for people and the environment.

Beauty and Sustainability interact in perfect harmony throughout every field of its business, and the primary importance of Beauty at Davines and [ comfort zone ] is highlighted by a joint project: the third edition of the I Sustain Beauty campaign. The company turns to its international community of hairdressers, beauticians and clients to help it collect projects in the social, artistic and environmental spheres, with the objective to promote a positive impact on the planet and sustain the ideal of beauty in all forms. Can beauty save the world? It can certainly make it a better place and become an instrument of systematic change, starting from small gestures and initiatives that bring out the best

and most beautiful side in everyone.

During the first two editions launched in 2014 and 2016, more than 170 projects were collected, with contributions coming in from many countries: United States, Sweden, Australia, Vietnam, Costa Rica, Italy and South Africa, and they are presented on the website www.isustainbeauty.com.

Each project, narrated through images, videos and a short description of the initiative, proved that it is possible to create, protect and promote beauty through the willpower and personal engagement of those who believe in this value and support it even outside their own profession.

They include projects by beauty professionals who go beyond the sphere of their own skills to make tangible contributions of enormous potential, capable of generating a virtuous circle of word of mouth communication and positive influences. This describes the two co-winners of the last edition of the

campaign, who are full-fledged new Testimonials of the third edition that is about to start: Mondays at Racine’s, a United States project from Racine salon, always on the frontline in supporting cancer patients by giving then free cosmetic and aesthetic care: massages, yoga lessons, makeup tips and psychological support. During the years, this project has expanded to become a network of 13 salons capable of helping more than 6,000 people.

The second project, Fiumi D’acqua Viva Onlus, comes from a nonprofit organization founded by Ewa Space of Beauty, an Italian spa of Lamezia Terme, that helps young people from 13 to 25 years of age to overcome issues of lack of selfesteem, integration, bullying and anorexia with a recreational centre created right inside the spa.

Both winners received the prize of 10,000 euro worth of material and equipment, which they will use to continue further with what they have already accomplished. Also worthy

of mention is the Peruvian project Without Boundaries by Salvatore Giaquinta, winner of I Sustain Beauty first edition. That project was originated from the will to put in place a training program dedicated to women who live in poverty, in a very needy area of the outskirts of Lima. In this school, completely selffinanced by Salvatore, are taught theory lessons, as well as practical ones on haircutting and colouring.

Not only this project teaches a profession, thus creating an opportunity to enter the job market, also builds the foundation for a better society.

The third edition of I Sustain Beauty will officially begin on June 15th and until the end of March 2018 will be open on the website www.isustainbeauty.com to collect projects and continue to inspire beauty professionals to create small and bigger actions of inestimable value.

For more information: www.isustainbeauty.com isustainbeauty@davines.it

Beauty & Fashion World | beautyworld ME 2017 | Show Report | 53

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Hair: Raphael Perrier - photo: Duy Ha Minh - Make Up: Laura Djulizibaric

Presents

PARIS 2017

16th, 17th & 18th SEPT 17